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SENAC – Driving Climate Action in Brazil Tourism and Trade Sector

About SENAC The National Commercial Training Service (SENAC) is the leading professional education agent focused on Brazil’s Trade of Goods, Services, and Tourism. It is present in more than 1,800 municipalities, from North to South of Brazil, where it maintains the state-of-the-art infrastructure of more than 600 school units, pedagogical companies, and mobile units. To support the tourism sector in the State of Bahia, in its alignment with the main trends and climate regulations at a national and international level, SENAC has been working since August 2022 to apply good climate management practices for its School Restaurant in Bahia. The Climate Action Project The goal of this first climate action project is to introduce the management of carbon emissions in the SENAC school restaurants, seeking to: Comply with the climate guidelines promoted by the World Tourism Organization through the Glasgow Declaration. Comply with UN Climate Change GHG emissions management protocols. Achieve the global Carbon Neutral certification as recognition to be offered by the Green Initiative. The success of this effort could mean the development of new internal capacities and, consequently, a unique reference for the tourism and commerce sector of the State of Bahia and the country in terms of climate action. SENAC and Green Initiative Green Initiative is supporting SENAC by bringing essential carbon mitigation practices to the center of its business model that will contribute to improvements in the efficiency of operations, as well as raising the awareness of students and thousands of customers who use the services of the Restaurante-Escola. Learn how to engage your business in a New Level of Leadership and Competitiveness. Become Climate Positive, Climate Neutral, and Climate Measured certified. Lastly, click here to contact us to find out more about taking your organization to the next level in Climate Action.

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First Condo in The World to Be Climate Positive Certified

First Climate Positive Certified Condo in The World

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Tivoli Ecoresidences da Bahia, Brazil: the first condominium in the world to be Climate Positive certified. The Concept Since launch in 2012, Tivoli Ecoresidence provides visitors with an unique experience of living in harmony with nature. Another key point is that this vision is now more relevant than ever. As we know, the COVID-19 Pandemy showed that it is necessary to reconcile the relationship between man and nature. With this in mind, we must integrate culture and business models of all economic sectors. By all means, including tourism. Climate Positive Certification Tivoli Ecoresidences began the necessary steps to achieve the Climate Positive Certification in March 2022. As the need to set a new and more sustainable path became imminent. Promoted by the Green Initiative, this climate certification is explicitly an international recognition. The company is a leading certification organization. Equally important, an active partner of the United Nations and World Tourism Organization for deploying climate action awareness and standards worldwide. The great news is that the certification as Climate Positive Condominium is the first of its kind. Many will follow the same steps and take action. At Tivoli, 42 Ecoresidences operate in an integrated and harmonious way within an area of 15 hectares of Atlantic Forest. Only 10% of the total condo area has built space. This allows the primary forest to maintain the quality of its ecosystem services, including capturing carbon from the atmosphere and biodiversity. carbon emissions and footprint As part of the Climate Positive certification process, Tivoli Ecoresidences is conducting an in-depth analysis to track most compelling evidence on its primary sources of carbon emissions. Such data is important to realize and will help managers identify actions to allow progressive reduction of their carbon footprint. Taking Action As a result, Tivoli Ecoresidence is incorporating climate management into its business model and condo operation by taking this actions. Furthermore, they are developing new capabilities and adding a differentiated value to the experience of tourists and visitors of the northern coast of Bahia, in Brazil. We believe that the answer to avoiding global warming is in the shared responsibility of everyone. From Tivoli Ecoresidence, we are very proud to connect and contribute to the achievements of the United Nations Sustainable Development Goals and the World Tourism Organization to promote a climate-smart tourist activity. Odair Conceição Click here to see the Tivoli Ecoresidence in Google Earth Engage in Climate Action Commit to a new level of leadership and competitiveness by becoming a Climate Positive, Carbon Neutral and Carbon Measured certified. Click here to learn more about Green Initiative Certifications.

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Climate Action at Delfin Group

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Introducing Strategic Climate Action at Delfin Group and Delfin Logistics Delfin Group and Delfin Logistics are becoming the pioneer companies in the logistics services sector. Hence, steadily advancing toward Green Initiative’s Carbon Neutral Certification. Business Strategy Delfin Group and Delfin Logistics, the group’s new land freight transport company, are introducing climate action as part of their business strategy. As a result, this generates new climate-smart products and services. Investments in the application of new technologies give greater efficiency to its logistics processes, among other good practices. “In three words: We are leading into a new climate standard. This 2022 begins our journey to strategic climate action. We are determined to find a balance between economic performance, the environment, and the well-being of society. Therefore, this initiative fills us with pride. We want to share the beginning of this new stage with our clients and partners”. José Pagador – Director Lastly, the beginning of this new phase is possible with the support of the Green Initiative. Altogether, by advising executives throughout the climate certification cycle. Know more about the actions on the way to the Carbon Neutral Certification of Delfin Group by visiting https://www.delfingroupco.com/ Engage in Climate Action In like manner, learn how to engage your Business into a New Level of Leadership and Competitiveness. Become Climate Positive, Climate Neutral and Climate Measured certified here.

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World exchange becomes Carbon Neutral certified

WorldXchange becomes Carbon Neutral Certified

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Worldxchange is the first Currency Exchange House in the world to reach the Carbon Neutral Certification The Company WorldXchange, a foreign currency exchange house with more than 40 years of experience in the national market. Conveniently located in the country’s main airports, our services are characterized by their reliability, agility, and competitiveness. The company´s ISO 9001 certification ensures compliance with high-quality standards. It guarantees commitment and continued improvement. Tourism is one of the most critical sectors for the country’s economic recovery. It provides outstanding contribution to generating work and income opportunities. Peru needs to promote the reactivation of Tourism in a different way. Namely, by internalizing the lessons that COVID-19 has left us. Lessons Learned One of the ways to promote the recovery of tourism activity is by supporting the international climate agenda. WorldXchange understands that the Peruvian tourism sector must engage in a sustainable development path. This is by adopting smart climate action practices that will contribute with efficiency and innovation – Building Tourism Back Better. The tourism sector of Peru has been taking significant steps in this direction. The certification of Machu Picchu as the first carbon-neutral UNESCO Designated Site is perhaps the best example for this. This good news has spread worldwide and has given our emblematic heritage site access to financing sources and international recognition. Like National Geographic, Lonely Planet, United Nations Climate Change, and the World Tourism Organization. At WorldXchange we believe that this effort is consistent with the current needs of tourism industry and needs to be widely supported by all tourism stakeholders, including airports, hotels, tourism operators and agencies, transport, and the entire set of organizations that make up the value chain. In this context, WorldXchange has been working with Green Initiative to introduce climate action at the core of its business model. “One of the lessons that Covid-19 leaves us is that from wherever we are, we must do things differently. At WorldXchange we are committed to the reactivation of tourism with climate responsibility. Responsible companies must support intelligent and climate-responsible economic reactivation. From which, we all benefit. This is our great challenge today.” Raul Villa Green Initiative is very proud to announce that WorldXchange is the first Currency Exchange House in the world to reach the Carbon Neutral Certification. Engage Learn how to engage your Travel Business into a New Level of Leadership and Competitiveness. Become Climate Positive, Climate Neutral and Climate Measured certified here.

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Glasgow Declaration Capacity Building Working Group and Green Initiative 2022

Green Initiative partners with UNWTO

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Green Initiative is partnering with the UNWTO, actively supporting the Glasgow Declaration Capacity Building Working Group Green Initiative, a leading sustainable certification company, is proud to announce that it has partnered with the UNWTO and the Travel Foundation to support the Glasgow Declaration Capacity Building Working Group. The Glasgow Declaration serves as a catalyst to accelerate climate action in tourism. It secures strong actions, commitment and support to Global Goals. Emissions must halve over the next decade The tourism sector is one of the largest industries in the world and is a flourishing industry. Yet, with many environmental challenges in climate action. It must reach Net Zero Emissions as soon as possible before 2050, in order to support global goals. Launched at COP26 in November 2021, the Declaration has just over 6 months of existence. Over 500 travel and tourism stakeholders have already joined. The Declaration has two Coordinating Partners, UNWTO and the Travel Foundation. All within the framework of the One Planet Sustainable Tourism Programme. The primary objective of the Working Group is to support the Glasgow Declaration’s goal of building travel and tourism’s basic knowledge, capacity, and the enabling environment for success in climate action. Expectations for 2022 The Capacity Building Working Group will focus on developing tools that provide essential guidance for all signatory typologies. The group will provide input and feedback on different technical products. It will support companies and destinations into the introduction of climate action. All of these, set as a strategic aspect of tourism companies business models. Engage Now Commit to a new level of leadership and competitiveness in the tourism industry by introducing climate action at the core of your business model, and become Climate Positive, Carbon Neutral and /or Carbon Measured certified. Click here to learn more about Green Initiative Certifications and Climate Action Solutions for Tourism.

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First Carbon Neutral brand in Peru

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The first brand of natural products to obtain Carbon Neutral Certification in Peru, Santa Natura, renews its certification and receives a gold medal from the United Nations. About Santa Natura 20 years ago Santa Natura founders began studying the nutritional properties of “super foods” and the healing benefits of medicinal plants that Andean Cultures have known for a millennium. Peru’s #1 Company Currently, Santa Natura is Peru’s No.1 company in natural super foods. And what’s more is that they lead the trend in the Latin American market. They are recognized for quality products with great contribution to human life and health. Carbon Neutral Certified Santa Natura is the first natural products company in Peru to obtain a Carbon Neutral Certification. On top of this, it has renewed the certification for the second year, and has been recognized with the gold medal in the categories of Calculated Carbon Footprint and Compensation. This result reflects the sincere commitment of its team; who has a deep awareness that it has a transformative role; by rethinking and making its processes more efficient, and truly understanding that the production of its products leaves a mark on the planet. “At Santa Natura we are very pleased to have won this gold medal for the reduction of our carbon footprint, and renew our Carbon Neutral Certification. Knowing that we are contributing to the care of our environment, that we are helping to preserve the biodiversity of Peru and the world, fills us with pride as we continue our commitment to work with more responsibility“. Jeanette Emmanuelle, director of Santa Natura Responsibility in Reducing and avoiding Carbon Emissions The Green Initiative Carbon Neutral Certification entails commitments to climate responsibility. And Santa Natura is making a wide array of investments to reduce and avoid carbon emissions, by striving to fulfill the commitment assumed with the United Nations. Moreover, align its prospects with Objective 12 of Responsible Production and Consumption and Goal 13 for Climate Action of the 2030 Agenda for Sustainable Development. Through this certification process, they have reduced the main sources of greenhouse gas emissions; most notably in the areas of optimized consumption of gas, electricity and water in containers, as well as in the optimization of energy transmission and distribution. In this context, residual emissions were offset throuIn this context, residual emissions were offset through projects certified by the United Nations Climate Organization, as part of the international program of Clean Development Mechanisms (CDM). The Challenge The company recognizes that it has an important challenge in the progressive reduction of its emissions. And to achieve this, it must incorporate its suppliers in a process of shared responsibility; where everyone, including the planet, must benefit. Engage Now Commit to a new level of leadership and competitiveness by becoming a Climate Positive, Carbon Neutral and Carbon Measured certified. Click here to learn more about Green Initiative Certifications.

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Internet, ecology and environmental sustainability

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What Global Internet Users Need to Know About Eco-Sustainability The concept of eco-sustainability is one that most people can get behind. It’s about living in harmony with nature, and ensuring we don’t use more than what the earth provides for us as humans on her surface! Eco-sustainability is a must if you want to survive. The earth provides us with everything from food and water, to the air we breathe – but it won’t be there forever! But in return, humans continue their pillaging of nature without replenishing them. One day will come, and all these resources will go completely exploited and will have reached even greater depths than before. This means life on this planet could become impossible for YOU or your children (or grandchildren). In addition to that, there are Eco sensitizers that help protect what little bit remains. With that, no matter how many people come along afterward, they’ll still find some place safe. How does the internet affect eco-sustainability, and what can we do about it? The internet has had a profound impact on eco-sustainability. Pushed by the growth of online shopping and the increase in the amount of data being stored and shared online. As a result, the demand for energy to power the internet is growing exponentially. Thus, internet usage now consumes more than 10% of all global electricity, and if the current trends continue, it could use up to 20% by 2025. This increased demand for energy has a direct impact on climate change, as well as other environmental issues such as air pollution and water shortages. According to World Population Review’s research, here are the ten countries with the highest number of Internet users: The things we can do to reduce the internet’s impact on the environment ● Choose sustainable energy sources for your internet usage, such as using wind or solar power instead of coal-generated electricity. ● When shopping online, choose eco-friendly shipping options and retailers whenever possible. This includes green packaging alternatives that are available in some sellers. ● Make an effort to reduce your digital footprint by unsubscribing from unwanted emails. It also can be possibly done using ad blockers and utilizing social media responsibly. ● Another way is to use energy-efficient devices, such as laptops over desktop computers, and energy-saving settings on our devices. Be mindful of the energy consumption of your devices. When not in use, unplug them or power them down completely to conserve electricity. ● Reducing our use of streaming services, downloading files, and compressing videos or images before sending them are all easy ways to help reduce our internet footprint. ● Video streaming is a huge part of our internet usage, and it’s important to remember that video isn’t just limited to Netflix. Try cutting back on how much time you spend watching videos online. But if your favorite shows require higher resolution, then enjoy them in lower quality instead! ● Join the movement to make internet browsing more sustainable. ● It is also important to teach your kids about positive and healthy screentime. Finally, when you see companies or individuals engaging in practices that are harmful to the environment, speak up. We all have responsibilities as citizens of this world. Future generations depend on us for protection from pollution so they can enjoy clean water sources too! Take Away It’s easy to reduce your environmental footprint when using the internet. Some tips include choosing more sustainable energy sources, shopping consciously for eco-friendly products, and reducing our digital footprints by compressing videos before sending them across platforms like Facebook or Instagram! You can also get devices that are both efficient with resources and environmentally friendly. By participating in all these things, you will also take apart the reduction of the damage that humans do to nature while scrolling through social media feeds, watching movies, and doing some downloads. Author’s Bio Ronie Salazar is from Veed. He’s an energetic content marketer with extensive experience in the digital realm. His curiosity and enthusiasm resulted in an ever-growing portfolio that encompasses anything from video editing jobs to distributing his creative work to top-notch websites. Do you have a business? Go Green. Engage! Learn about how to engage your Business into a New Level of Leadership and Competitiveness with Green Initiative. Become Climate Positive, Climate Neutral and Climate Measured certified here.

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Why do businesses use carbon offsetting?

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Even 15 years ago, it would have been unusual for a company to have a statement about their carbon footprint on their website, or even a statement about sustainability. The brands that did were forward-thinking and often considered slightly quirky. Now, with the effects of climate change looming in our everyday lives, many consumers are starting to be curious around the sustainable practices of the businesses that they love. It’s no longer enough to ban single-use plastic bags. Instead, schemes like carbon offsetting are becoming more common. Carbon offsetting is the idea that companies and individuals can pay to reduce their carbon footprint through carbon capture or carbon reduction. Carbon capture, as the name suggests, covers schemes that capture and store carbon, most commonly planting trees,do this naturally. Carbon reduction is where a company pays to help research into alternative energy sources, such as wind and solar. But why do companies pay to do this when they’re not required to by the government? We take a look at three reasons why it’s a good idea. Consumer opinion As previously mentioned, consumers will vote with their wallets when it comes to sustainability. Ethical consumers want to see real change, with 84% of customers stating they would or might stop buying from a company if they thought they were acting unsustainably. Whilst trying to outsmart your competition ideally wouldn’t be the primary reason for going green, it’s vital for companies that want to remain a first choice for consumers. It can be good PR, and especially if a company is trying to position itself as a caring brand, strong eco-credentials are vital. Taking responsibility Ideally, the biggest reason that companies should consider carbon offsetting is because they care about the environment and want to take responsibility for the carbon they’re producing. We now know more than ever about the effects of fossil fuels on the environment, so there’s no longer any reason for a company to remain in the dark when it comes to climate change. The rise of online shopping is also making an impact. Most medium to large companies offer a home delivery service, and this means that the number of vans and trucks on the road are increasing. With this comes a rise in carbon emissions, which is a big problem unless a company chooses to use electric vehicles. Transport accounts for the largest proportion of greenhouse gas emissions in the world, so every company that is adding an online shopping option should take this into account. Employee hiring and retainment As well as being conscious consumers, increasingly people want to make sure that they’re working for a company that lines up with their own values. This is especially true for millennials, with research showing that 40% of this age group have chosen a company over a competitor offer because of their sustainability credentials. The same research showed that millennials would take a pay cut to work for a company that is environmentally responsible. With this age group and Gen Z holding the newest talent, it’s clear that it’s crucial for companies to consider offsetting and their overall policies if they want to keep the best team. Writer bio – Elizabeth Long I graduated with a degree in English Language, and then travelled to different countries in order to expand my views, and experience different cultures. I now write meaningful posts, designed to give readers helpful take-home points that they can act on in their own lives.

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International Travel Award Green Initiative

Green Initiative wins international travel award

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and the winner is GREEN INITIATIVE! For its holistic approach to decarbonizing tourism in Machu Picchu, becoming the First Carbon Neutral Tourism Destination Worldwide. On April 16th, the day in São Paulo was marked by an important event. It was the handing out of the Responsible Tourism Awards, created to recognize advances in the Travel Market. Thus, paving the way for replicating successful cases and the joint construction of a more sustainable world. The award Created eight years ago to validate good practices within the tourism industry. 18 professionals from different areas across the entire continent judged the finalists in six categories. Three criteria where considered: originality, impact, and potential for replication within the tourism industry. The work led by Green Initiative and local partners such as the municipality of Machu Picchu, InkaTerra Hotels Group, and AJE Group has introduced climate mitigation action at the core of the tourism destination management of Machu Picchu. Green Initiative Approach For Climate Action Following the Green Initiative approach for climate action in the tourism industry, partners worked together on 3 levels of influence: Judges considered this initiative a global reference ¨to be watched¨ due to its pragmatic multi-sectorial approach. As well as the scaling up possibilities for other destinations worldwide. Also, judges believe Green Initiative has led to a ¨holistic solution¨. Since it brings all stakeholders to the same table and shares responsibility for a ¨shift of course¨. Hence, that can benefit local communities, businesses, and the planet. This international Award is a milestone for all tourism destinations worldwide. It is evident that tourism can lead the way into a climate-neutral transformation. And as a consequence, it is fundamental for the long-term prosperity of humanity. Lastly, learn how to engage your Travel Business into a New Level of Leadership and Competitiveness by becoming Climate Positive, Climate Neutral and Climate Measured certified here.

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Green Initiative is selected as Finalist

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FOR THE WTM LATIN AMERICA RESPONSIBLE TOURISM AWARD 14 projects were selected for the final of the second edition of the Responsible Tourism Award, promoted by WTM Latin America. The Award The launch of the award took place in 2019. However, the first edition was held virtually last year. This year the event will be in April, in São Paulo. It aims to discover, recognize and promote examples of good practices in the Latin American region Travel and Tourism market. Far-reaching, it combines a wide range of initiatives. From child protection and community benefits to mitigating greenhouse gas emissions and reducing the use of single-use plastics. The finalists Listed bellow in alphabetical order, all projects were developed in Latin America: Accor (France) Associação Movimento Mecenas da Vida (Brazil) Braziliando (Brazil) Diaspora.Black (Brazil) Eposak Foundation In (United States) Government of the State of Tamaulipas (Mexico) Green Initiative (Peru) Hotel Belmar (Costa Rica) Iberostar Group (Spain) Il Viaggio Travel (Costa Rica) Red Costarricense de Turismo Accesible (Costa Rica) Smartrip (Chile) Tui Care Foundation (Holland) Wilderness Patagonia (Argentina) Categories The 14 finalists are competing in these categories: The decarbonization of the travel and tourism sector Supporting employees and communities during the Pandemic Destinations that support a more sustainable, post-COVID reconstruction Increasing diversity in tourism: How inclusive is our industry? Reducing plastic waste in the environment. Should you like to find out more about the Responsible Tourism Award, please click here. Consider engaging your Travel Business into a New Level of Leadership and Competitiveness! Become Climate Positive, Climate Neutral and Climate Measured certified. Click here to learn how.

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