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Financial institutions (FIs) are facing a structural bottleneck in their pursuit of net-zero portfolios. While banks and asset managers have earmarked billions for sustainable finance, deploying that capital to Small and Medium-sized Enterprises (SMEs) remains exceedingly difficult. The friction rarely stems from a lack of willing borrowers; rather, it stems from a profound crisis in data quality. When evaluating a Sustainability-Linked Loan (SLL) or a green credit facility, risk managers require investment-grade SME emissions data finance metrics. Yet, when the average SME submits their carbon footprint, credit officers are usually met with incomplete spreadsheets, unverified estimates, and boundary inconsistencies. If a lender bases their financing rates or portfolio decarbonization claims on this flawed data, they expose the institution to severe greenwashing liabilities and mispriced risk. To bridge the gap between capital supply and SME decarbonization, financial institutions must understand exactly why this data fails and how to systematically solve the problem. For a complete overview of evaluating SME readiness, visit our hub guide: GHG Inventory Development for SMEs: A Financial Institution’s Guide to Climate-Ready Portfolios. The Problem: The “Investment-Grade” Data Gap In traditional credit risk, financial institutions rely on audited financial statements governed by GAAP or IFRS standards. In climate finance, the equivalent standard is the GHG Protocol and ISO 14064. However, while 100% of SMEs have an accountant to manage their financial books, fewer than 5% have the internal capacity to manage their carbon books. This results in a massive rejection rate for climate finance applications. SMEs either fail to provide the required Measurement, Reporting, and Verification (MRV) documentation, or the documentation they do provide is deemed inadmissible by the bank’s credit committee. Consequently, vital capital gets trapped at the top of the financial system, and lenders fall behind on their own Scope 3 (Category 15) financed emissions targets. Why This Happens: The Root Causes of Data Failure When an SME’s GHG inventory is rejected by a lender, the failure typically traces back to one of three root causes: 1. Spend-Based Estimations Over Primary Data Many SMEs use basic online carbon calculators that rely entirely on “spend-based” emission factors. For example, if an SME spends $10,000 on fuel, the calculator estimates emissions based on a generic industry average. While useful for high-level screening, spend-based data is unacceptable for setting baseline targets in a financing agreement because it cannot reflect operational improvements. (If the SME buys more expensive, highly efficient fuel, their spend goes up, which perversely makes their calculated emissions look worse). 2. Organizational Boundary Errors SMEs frequently fail to properly define their operational control. As we discussed in our guide to scope boundaries Understanding Scope 1, 2, and 3 Emissions: A Financial Institution’s Guide, SMEs often accidentally omit leased assets, outsourced logistics, or manufacturing subsidiaries from their calculations. A fundamentally flawed boundary renders the entire inventory invalid. 3. The Lack of Third-Party Verification An internal spreadsheet compiled by an SME’s operations manager carries high uncertainty. Without third-party verification to guarantee adherence to ISO 14064 principles (Relevance, Completeness, Consistency, Transparency, Accuracy), the data remains too risky for a financial institution to use for regulatory reporting or green bond issuance. Solution Options: How FIs Currently Respond When faced with poor climate finance data gaps, financial institutions typically take one of three approaches. Approach A: The Exclusionary Approach (High Opportunity Cost) Many FIs simply reject loan applications that lack verified ISO 14064 data. Approach B: The Proxy Approach (High Risk) Some FIs try to estimate the SME’s emissions themselves using sectoral averages or proxy data to “fill in the blanks.” Approach C: The Technical Assistance Approach (The Optimal Path) Forward-thinking FIs don’t expect SMEs to be carbon accounting experts. Instead, they provide Technical Assistance (TA)—either funded by the bank, blended finance facilities, or multilateral development banks—to help the SME build an investment-grade inventory before the loan is finalized. Are your climate finance products stalled by poor borrower data? Contact Green Initiative for a Solution Assessment to see how integrating our technical assistance frameworks can unblock your lending pipeline. Recommended Solution: Implementing a Climate-Mitigation Finance Framework (CMFF) To solve the SME MRV requirements challenge, financial institutions must shift from being passive consumers of data to active facilitators of data quality. Implementing a structured Climate-Mitigation Finance Framework (CMFF) is the most effective way to achieve this. Here is the step-by-step implementation guidance for FIs: Step 1: Assess the Climate Maturity Level (CML) Stop asking every SME for a full Scope 1, 2, and 3 inventory on day one. Implement a pre-screening tool to assess their maturity. If an SME is at “Level 1” (Basic Awareness), the immediate requirement is not a loan, but a capacity-building grant or TA facility. Step 2: Standardize the Tech Stack Do not accept fragmented PDF reports. Require or provide access to a standardized digital MRV platform (such as GREENIA) that forces the SME to input primary data (e.g., uploading utility bills and fuel receipts). This immediately eliminates the “spend-based estimation” error and standardizes data formatting for your credit officers. Step 3: Integrate Verification into the Loan Structure Make third-party verification a condition precedent for accessing preferential interest rates. If an SME wants the 50-basis-point reduction offered by your SLL, they must use a fraction of their savings to pay for ISO 14064-3 verification. This creates a self-funding mechanism for investment-grade carbon data. Step 4: Shift Focus to the Baseline Ensure your credit officers are trained to ruthlessly scrutinize the baseline year. The baseline is the foundation of the credit agreement. The FI must ensure it is representative, boundary-complete, and built on primary data. Measuring Success: Tracking Portfolio Readiness How does a financial institution know if its approach to SME data is working? Track these three leading indicators: Conclusion: Data Quality is a Collaborative Effort The failure of SME emissions data finance metrics is not an SME problem; it is a systemic design flaw in how the financial sector approaches the middle market. Financial institutions cannot afford to wait for SMEs to independently master carbon accounting. By taking
Clean mobility, tourism, and investment are behind the project seeking to transform the urban coastline of the Peruvian capital. For decades, Lima maintained a distant relationship with the ocean that defines its geography. The Peruvian capital extends over cliffs up to 80 meters high facing the Pacific, creating a physical, cultural, and urban separation between the city and its beaches. Despite having one of the most extensive urban coastlines in Latin America, accessing the sea in districts like Miraflores, Barranco, San Isidro, or San Miguel remains a logistical challenge for much of the population. For millions of Lima residents, the beach represents an occasional destination reached primarily by car, involving congestion, limited parking, and demanding pedestrian access via steep, high-gradient stairs. That scenario is beginning to change. In the coming weeks, Miraflores will put into operation the “Vaivén Miraflores,” (@vaiventeleferico) the first urban tourist cable car in Metropolitan Lima. This clean-energy electric mobility system will connect the district’s boardwalk with Redondo Beach in just three minutes. The project involves an investment of nearly US$10 million and utilizes technology from the Austrian company Doppelmayr, a global leader in cable transport systems. The relevance of the project goes far beyond mobility between two points separated by 310 meters. The Vaivén represents a new stage in the relationship between Lima and its coastline and strengthens the consolidation of Miraflores as the main urban tourist destination of the Peruvian capital. The district concentrates a significant portion of Lima’s hotel, gastronomic, cultural, and recreational offerings, alongside a permanent dynamic of private investment linked to tourism and services. Improved accessibility to the Costa Verde significantly expands the economic, social, and recreational potential of the coastal edge, breathing life into this underutilized space. Clean Mobility and Climate Commitment The project also introduces a dimension that is increasingly relevant in global urban and tourist development: the decarbonization of mobility. In a city where much of the beach access depends on private cars, the Vaivén Miraflores incorporates a low-emission electric system that will contribute directly to reducing the carbon footprint associated with traveling to the coast. The initiative aligns with Miraflores’ objectives as a member of the international Surf Cities network, a platform that promotes coastal cities linked to sports, sustainability, and the protection of marine ecosystems. The comprehensive emissions management of the project and its Carbon Neutral climate certification are the responsibility of Green Initiative, an organization internationally recognized for its leadership in climate certifications applied to the tourism sector and sustainable destinations. The integration of urban infrastructure, clean mobility, and climate management positions the Vaivén Miraflores among the most innovative urban tourism projects in Latin America. The integration of urban infrastructure, clean mobility, and climate management positions the Vaivén Miraflores among the most innovative urban tourism projects in Latin America. A Catalyst for Urban Transformation International experience shows that this type of infrastructure often becomes an urban catalyst. Cities like Medellín, La Paz, and Mexico City have incorporated cable transport systems that boosted real estate appreciation, territorial integration, urban regeneration, and new economic dynamics around the connected corridors. In coastal cities, where topography has historically limited access to the sea, the impact can be even more transformative. In the case of Miraflores, the Vaivén articulates tourism, quality of life, and sustainable mobility in a single infrastructure. The system will facilitate access for residents, tourists, cyclists, and surfers to the Costa Verde through accessible cabins equipped for bicycles and surfboards. The increase in pedestrian and recreational connectivity can progressively transform the economic dynamics of the coast, expanding opportunities for: The revitalization of the coastal edge also strengthens incentives for new public and private investments in urban spaces, security, landscaping, and tourist equipment. This is especially relevant for Lima, where several coastal districts concentrate hundreds of thousands of inhabitants and a growing urban economy. The Lima coast possesses extraordinary comparative advantages that remained partially disconnected from the city’s daily life for decades. The Vaivén Miraflores may mark the beginning of a broader transformation: a new urban vision where the coastline stops being primarily a vehicular corridor and becomes an integrated space for well-being, tourism, sports, and economic development. Perhaps therein lies the true scope of the project. More than just connecting the boardwalk to the beach, the Vaivén Miraflores has the potential to transform how Lima relates to its coast, finally integrating the ocean into the economic, social, and urban dynamics of a city built facing the Pacific. Related Articles
On May 29, 2024, the European Union adopted the Green Claims Directive—the world’s most comprehensive regulation on environmental claims. Starting September 27, 2026, this directive will reshape how companies communicate about their climate and environmental performance. Yet perhaps its most substantial contribution to the global fight against greenwashing lies beyond communication itself. By demanding scientific substantiation and independent verification, the directive creates a powerful catalytic effect on how organizations actually manage climate and environmental aspects within their internal processes and business models. Rigorous measurement, transparent reporting, and credible verification require companies to build genuine institutional capacity—embedding climate and nature-positive practices into operations, governance, and strategic planning. In this way, the directive becomes far more than a communication standard. It becomes a driver of authentic, long-term business transformation toward more responsible and resilient models of growth. Why Now? The Greenwashing Crisis For years, companies have made sweeping environmental claims with little to back them up. “Eco-friendly,” “sustainable,” “carbon neutral”—these terms became marketing tools rather than meaningful commitments. Consumers were misled. Investors couldn’t trust corporate climate disclosures. And organizations genuinely committed to environmental action found themselves competing on unequal terms against those simply telling a better story. The scale of the problem demanded a response. Studies show that over 50 percent of environmental claims lack adequate scientific backing. Companies making unsubstantiated claims gained unfair competitive advantage, while those investing seriously in real climate action struggled to differentiate themselves in crowded markets. The EU Green Claims Directive exists to end this dynamic—rewarding authentic environmental leadership and holding greenwashing accountable. What Changes on September 27, 2026 Starting that date, environmental claims must meet three non-negotiable requirements: These three requirements together signal something important: compliance is a management challenge as much as a communication challenge. Organizations that approach the directive as a reporting exercise will struggle. Those that embed its principles into governance, operations, and business strategy will thrive. Prohibited Claims: What Companies Can No Longer Say The directive explicitly prohibits claims that cannot meet these standards. Understanding these prohibitions is essential for any organization currently making environmental statements: Restrictions on “Carbon Neutral” and “Climate Positive” Addressing Vague and Partial Claims Why This Matters: The Competitive Opportunity The Green Claims Directive is a compliance requirement—but organizations that understand its deeper logic will recognize it as a market opportunity of significant proportions. Companies that move now—establishing rigorous environmental measurement, embedding climate and nature-positive governance into their operations, and securing independent verification before September 2026—gain first-mover advantage in markets increasingly demanding authenticity. Early adopters gain market trust, investor confidence, and regulatory resilience simultaneously. Organizations that build genuine internal capacity for environmental management emerge as the trusted leaders in their sectors. The Global Ripple Effect The EU is establishing the global standard, but it will not remain alone for long. Similar frameworks are already emerging in the United Kingdom, Canada, and other major economies. Organizations that build robust, verified environmental programs now will be positioned for global compliance rather than scrambling market by market as regulations tighten worldwide. What This Means for Your Organization If your organization makes environmental claims, the time to act is now. Start by auditing your current claims honestly: Which are scientifically substantiated? Which have been independently verified? Then build the foundation: * Rigorous baseline measurement across all scopes. The most important investment is organizational. Build the internal governance structures and technical capacities that make climate and nature-positive action a permanent part of how your organization operates. Green Initiative: A Partner for Authentic Transformation At Green Initiative, we support companies and destinations in building the internal institutional capacity to measure, manage, and verify their environmental impact rigorously. We help organizations understand that decarbonization and nature restoration are investments that strengthen long-term resilience and open access to sustainability-driven markets. Through science-based frameworks and independent certification, we walk alongside organizations on this journey. The standard is rising. The opportunity belongs to those who rise with it. This article was prepared by Yves Hemelryck from the Green Initiative Team. Related Reading
The Historic Sanctuary of Machu Picchu is universally recognized as an architectural masterpiece and a symbol of the Inca civilization. However, beyond its profound cultural and historical significance, it is also a highly valuable and fragile ecosystem. Nestled at the convergence of the Andes and the Amazon basin, its cloud forests harbor exceptional biodiversity and play a critical role in regional water regulation. Today, this iconic landscape faces mounting environmental pressures, including forest degradation, the escalating impacts of climate change, biodiversity loss, and an increased risk of wildfires. Protecting Machu Picchu requires more than preserving its stone terraces; it requires the active restoration and defense of its surrounding natural habitats. Recognizing this imperative, Forest Friends (a Green Initiative program) and the National Service of Natural Protected Areas by the State (SERNANP) have signed a formal agreement to support the agenda behind the “One Million Trees for Machu Picchu” initiative. This collaboration represents a vital convergence of public sector conservation mandates and private sector technical expertise, designed to ensure the long-term conservation and resilience of one of the world’s most significant heritage sites. Beyond Planting: The “One Million Trees” Initiative The “One Million Trees for Machu Picchu” initiative is a landscape-scale conservation effort aimed at revitalizing the degraded areas within and surrounding the Historic Sanctuary. However, to view this solely as a tree-planting campaign is to misunderstand its scope. The initiative is a comprehensive ecological intervention designed to: Strengthening the Technical Agenda: The Role of Forest Friends A restoration project of this magnitude requires rigorous scientific planning and meticulous execution. Forest Friends, drawing on Green Initiative’s extensive expertise in climate advisory and environmental measurement, is supporting SERNANP in the initiative’s technical agenda. The collaboration focuses on integrating advanced restoration monitoring, strategic planning, and alignment with international best practices. By bringing robust technical methodologies to the forefront, Forest Friends helps the initiative align with the principles of the UN Decade on Ecosystem Restoration and other recognized global standards. This collaboration represents a scaling up of the experience we have built through our work with organizations in the tourism and travel sector, including CEPA Study Abroad, Tulu Travel, Swetours, KUODA Travel, WorldXChange, as well as other key partners such as MAPFRE, Mediterranean Shipping Company, and adidas. A Credible Opportunity for Corporate Contribution The preservation of global heritage sites is a shared responsibility. Through this collaboration, Forest Friends serves as a vital bridge, connecting companies and organizations around the world with high-quality restoration opportunities. For the private sector, supporting the “One Million Trees for Machu Picchu” initiative offers a unique proposition. It allows organizations to participate in a project that is not only emotionally resonant and rich in storytelling value, but also technically rigorous, validated, and measurable. By anchoring corporate contributions to a scientifically monitored framework, Forest Friends ensures that investments translate into tangible, verifiable environmental outcomes, safeguarding the reputations of supporting partners. Partner in the Restoration of a Global Icon and become a Machu Picchu Forest Friends Accelerator – Join the Forest Friends & SERNANP alliance. We offer companies a scientifically rigorous, measurable, and transparent way to support the “One Million Trees for Machu Picchu” initiative. The Imperative of Transparent Claims in a Regulated Landscape The necessity for such rigorous, technically backed restoration frameworks has never been more urgent. In today’s corporate landscape—particularly within European markets and other highly regulated jurisdictions—the scrutiny surrounding corporate sustainability claims is intensifying rapidly. With the introduction of regulations such as the EU Green Claims Directive and evolving global ESG disclosure expectations, the era of broad, unsubstantiated environmental messaging has ended. Companies are now required to back their environmental investments with empirical data, transparent monitoring, and standardized reporting. The Forest Friends and SERNANP collaboration is fundamentally designed to meet these modern compliance demands. It aligns not only with international restoration standards but also with the highest best practices for transparency and impact disclosure. Organizations that support this initiative are equipped to make credible, evidence-based claims linked to verifiable restoration outcomes. Ultimately, this partnership demonstrates that the future of environmental action lies at the intersection of ecological integrity and corporate accountability. By supporting structured, monitored, and internationally aligned restoration in Machu Picchu, forward-thinking organizations can protect a global treasure while confidently navigating the new standard of transparent, responsible sustainability reporting. This article was written by Marc Tristant from the GI International Team. Related Reading
Over the past five years, Green Initiative has evolved from a technical partner into a catalyst for the global movement toward climate-smart tourism. By working alongside United Nations partners and aligning with the Glasgow Declaration on Climate Action in Tourism, we have helped reshape how the industry perceives its role in achieving the goals of the Paris Agreement. Our philosophy is simple: we don’t just provide solutions; we build the architecture for others to lead. A Shared Architecture: Democratizing Climate Knowledge Our approach has always centered on partnership over imposition. We believe that for climate action to be effective, it must be accessible. This commitment led to the development of frameworks and practical guides designed to help destinations and businesses measure, monitor, and reduce their carbon footprints. Catalyzing Local Leadership The true measure of our success is the independence and resilience of our partners. We provide the technical rigor, but the destinations, communities, and businesses remain the true architects of their transformation. Milestones in Climate Excellence Partner Achievement Machu Picchu, Peru Three consecutive Carbon Neutral recertifications. Bonito, Brazil Established as the world’s first Carbon Neutral ecotourism destination. National Frameworks Collaborative policy development with the Brazilian government. Private Sector Leaders Kuoda Travel, Rio da Prata Group, and Estância Mimosa achieving Climate Positive status. “Our comparative advantage lies in the balance of deep technical rigor and humble partnership. We don’t compete by keeping expertise proprietary; we contribute to the knowledge commons.” From Carbon Measurement to Systemic Transformation The next phase of Green Initiative’s work reflects a maturing understanding of climate action. Transformation cannot happen in isolation; it happens when frameworks are embedded into policy and when knowledge spreads across borders. Our evolution toward Circular Economy principles represents this holistic shift. By addressing waste reduction and resource efficiency alongside carbon measurement, we help tourism systems build long-term economic resilience and align with the UN Sustainable Development Goals (SDGs). A Global Model for Stewardship The model we have refined over the last half-decade transcends geography. Whether it is the ancient stones of Angkor Wat in Cambodia, the iconic Cristo Redentor in Brazil, or the desert landscapes of Petra in Jordan, the demand for science-based, transparent climate action is universal. These destinations are not seeking “green” labels for marketing; they are institutions committed to legacy and stewardship. The Path Ahead: Measuring Resilience As we look to the future, Green Initiative remains focused on supporting others to succeed. Our impact is not measured by the number of certificates issued, but by: Five years in, the architecture for a climate-responsible future is being built. The tourism sector is no longer just observing the transition—it is becoming the solution. As we celebrate this five-year milestone, the global community’s recognition serves as both a validation and a catalyst for what lies ahead. From Green Initiative being named the World’s Leading Sustainable Organisation at the 2024 World Sustainable Travel & Hospitality Awards, to our partners at Bonito Carbon Neutral winning the prestigious FIDI 2025 Award and FUNDTUR-MS securing the Embratur Visit Brazil 2026 Award for Regenerative Tourism, the momentum is undeniable. This excellence is echoed in the private sector, with the Rio da Prata Group recently winning Gold at the 2026 WTM Latin America Responsible Tourism Awards, and Green Initiative being honored for Net Zero Progression at the Environmental Finance Sustainable Company Awards 2025. These accolades—alongside Machu Picchu’s continued dominance as the World’s Leading Tourist Attraction and its pioneering carbon-neutral status recognized by Lonely Planet and the UN Tourism Green Projects Challenge—prove that the architecture we have built together is no longer just a vision. It is a multi-award-winning reality that is redefining the future of a nature-positive planet. For more information on our frameworks or to download our Climate Action Guides, visit the Green Initiative resources portal or get in touch. Prepared by Yves Hemelryck from the Green Initiative Team. Related Reading
Peru has become the first country in Latin America to enshrine a circular-economy roadmap as part of its climate action in tourism national policy. On March 27th, by executive decree, Peru quietly made history. The government of José María Balcázar Zelada signed Decree Supreme N° 003-2026-MINCETUR, approving the Circular Economy Roadmap for Tourism to 2030 — the first legally binding instrument of its kind in Latin America. The timing was not accidental. With Peru`s tourism sector preparing for COP31 in Turkey, and the Glasgow Declaration on Climate Action in Tourism — the sector’s most ambitious collective climate commitment, with over 850 signatory organizations — advocating for exactly this kind of national policy architecture, Peru stepped forward as the region’s standard-bearer. The declaration, launched at COP26, calls on all signatories to halve tourism emissions by 2030 and reach net zero before 2050. What had been a global pledge now has, for the first time in the Americas, a national legal framework behind it. The numbers attached to the roadmap outline a significant future opportunity. While circularity is not currently a major contributor to the tourism GDP, the government projects that by 2030, the implementation of these practices could inject 1.2 billion soles (roughly $345m) into the sector’s economy. Alongside this growth, nearly 31,000 new jobs are expected to be created in sustainable tourism activities along circular value chains. The environmental targets according to MINCETUR are equally ambitious: the mitigation of 74m tonnes of CO₂ equivalent and the restoration of more than 2m hectares of ecosystems and natural and cultural heritage. For Minister of Trade and Tourism José Reyes Llanos, the logic is straightforward. “Tourism is one of the activities with the greatest capacity to generate opportunity,” he said at the roadmap’s official launch. “But it also faces an obvious challenge: to grow without compromising the very resources that make its own development possible.” That tension — between growth and the environmental foundations that sustain it — is precisely what the roadmap is designed to manage. From Declaration to Decree The roadmap emerge from one year of technical and participatory work, bringing together public agencies, private operators, academia, civil society and communities. The legal architecture is equally robust: implementation is co-supervised by both MINCETUR and the Ministry of Environment (MINAM), with a built-in mechanism for periodic revision and a sectoral commission — designed to lock in multi-stakeholders’ governance platform. For the UN Tourism Office of the Americas, the significance of Peru’s move extends well beyond its borders. Heitor Kadri, the office’s regional representative, was unambiguous about what this moment represents for the global agenda: “We applaud Peru’s effort to position circularity as a strategy for climate action, sustainability, and competitiveness by translating its commitment into an actionable policy instrument, in line with the requirements of the Glasgow Declaration. For the Americas, this serves as a relevant reference that may inspire other countries in the region and globally. UN Tourism will continue to actively support Peru in implementation and in sharing its expertise.” — Heitor Kadri, UN Tourism Office Representative of the Americas Competitiveness, Not Just Compliance Sophia Dávila, Director of Environmental Tourism Affairs at MINCETUR, and the official who led the roadmap’s technical construction, is at pains to frame the instrument in competitive rather than regulatory terms: “This roadmap is the result of a wide participatory process. By 2030, Peru will not only be known for its wonders but for its circularity in tourism. We are transforming the entire value chain—from waste reduction to water efficiency, ensuring that every tourist’s visit leaves a positive footprint on our territory.” – Sophia Dávila, Director of Environmental Tourism Affairs, MINCETUR That framing reflects a deliberate strategic choice. In a region where private operators have long dismissed environmental mandates as sunk costs, Peru is anchoring its broader climate-action goals directly to the bottom line. Positioning circularity as a driver of business competitiveness, rather than a regulatory compliance burden, is the surest way to accelerate the industry investments in low-carbon business models. The Coalition Behind the Policy The roadmap’s journey from concept to decree was led by MINCETUR and supported by the Spanish Agency for International Development Cooperation (AECID) through the “Turismo Circular Perú” project — officially titled the Coalition for a Circular, Inclusive and Climate-Smart Tourism — which CANATUR, Peru’s national tourism chamber, led as its executing organization, with Green Initiative as its technical partner. Carlos Loayza, CANATUR’s General Manager, described the ambition behind the transformation the project seeks to drive: “We are looking to transform the sector with a new tourism model, where recycling, energy efficiency, sustainable design and climate commitment are part of the DNA of micro, small and medium-sized tourism enterprises. We believe there is enormous opportunity here, and this project will consolidate it ahead of 2030.” Within the Turismo Circular project specifically, technical execution relied on a strategic collaboration between MINCETUR, CANATUR and Green Initiative. Acting as a key advisory partner, Green Initiative supported core aspects of the process by providing the methodological frameworks required for consistent and well-informed decision-making. This advisory role is part of the firm’s broader commitment to support Peru’s climate action policy and practice, guiding circular and climate-smart tourism strategies across destinations including Machu Picchu, Ollantaytambo, Choquequirao and Cabo Blanco. The Road to Turkey With COP31 on the horizon and tourism now embedded in the global climate roadmap for the first time, the question is no longer whether the sector can contribute to climate action — but which countries will help define how. Peru’s accumulated expertise and recent policy commitments position it as a credible reference for the region, and potentially beyond, if ambition continues to translate into implementation. The circular-economy roadmap carries meaningful institutional weight: its targets are binding rather than aspirational, and its governance structure is built around a commission with a formal mandate rather than an advisory body. For a region that has historically struggled to convert environmental ambition into durable policy, that distinction matters — and is worth watching closely. Prepared by Yves
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