Nature Positive Planet
Who we are
Climate strategy that
transforms organizations
Green Initiative advises organizations on integrating climate strategy, governance, and nature-positive action into their core business models — certifying their performance through internationally recognized, science-based standards.
01
Climate Strategy & Governance
We embed climate vision into the core of your organization.
02
International Certification
We validate your performance against globally recognized standards.
03
Competitive Positioning
We help organizations thrive in a decarbonizing economy.
"Our work builds institutional capacities and competitive positioning that organizations need to thrive in a rapidly decarbonizing global economy."
100%
Science-based standards in every engagement
3x
Frameworks implemented per client
Net+
Nature-positive action embedded
Global.
International certifications & standards
1+ Million tCO₂ Reduced
Through certified carbon footprints, action plans, and verified emissions reductions.
100,000 Trees Protected
Global ecosystem restoration through certified climate and nature positive actions.
500+ Climate Action Plans
Helping organizations design science-based strategies for decarbonization and climate positive impact.
Latest Thinking
The EU Green Claims Directive: What Companies Need to Know About Environmental Accountability in 2026
April 23, 2026
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Machu Picchu Featured as the World’s First Carbon Neutral Wonder
UN Tourism
Machu Picchu: Ranked Among the Top 10 World Tourism Stories in 2021
Lonely Planet
Green Initiative Wins WTM Responsible Tourism Award 2022 for the World’s First Carbon Neutral Destination
World Travel Market
National Tourism Award 2023: Green Initiative Named Finalist for Sustainable Innovation
Prêmio Nacional Do Turismo
National Tourism Award 2023: Two Brazilian Strategic Partners Named Finalists
Prêmio Nacional Do Turismo
Fundtur Strategic Interview Spotlights Bruno Wendling on Bonito’s Net Zero Strategy
One Planet Network
Green Initiative Named Finalist for the Green Projects Challenge 2024
UN Tourism
Machu Picchu’s Carbon Neutrality Featured as a Pillar of the Glasgow Declaration
One Planet Network
Machu Picchu: Crowned World’s Leading Tourist Attraction 2024
World Travel Awards
Green Initiative Wins as World’s Leading Sustainable Organisation 2024
World Sustainable Travel & Hospitality Awards
Rio da Prata Honored with the Prestigious 2024 ECO Amcham Award
Amcham
Green Initiative Featured for Pioneering Climate Solutions
Eco Champion 2024
Bonito Carbon Neutral Wins FIDI 2025 Award
FIDI Global Alliance
Green Initiative Named as Finalist
Braztoa Sustainability Award 2025
Green Initiative’s Forest Friends Selected for the Extraordinary Ideas Global Call 2025
Economy of Francesco
Green Initiative Wins 2025 Rising Star Under 30 Award
Environmental Finance Sustainable Company Awards
Green Initiative Wins 2025 Net Zero Progression of the Year Award
Environmental Finance Sustainable Company Awards
Bonito: Elected Best Ecotourism Destination in Brazil in 2026
Editora Abril
Mato Grosso do Sul Tourism Foundation (FUNDTUR-MS) Wins the Visit Brazil 2026 Award
EMBRATUR
Recanto Ecológico Rio da Prata and Lagoa Misteriosa (Jardim/MS) Wins Gold
6th WTM Latin America Responsible Tourism Awards 2026
Bonito wins the 2026 Best of Brazilian Tourism Award
Estadão
Machu Picchu Featured as the World’s First Carbon Neutral Wonder
UN Tourism
Machu Picchu: Ranked Among the Top 10 World Tourism Stories in 2021
Lonely Planet
Green Initiative Wins WTM Responsible Tourism Award 2022 for the World’s First Carbon Neutral Destination
World Travel Market
National Tourism Award 2023: Green Initiative Named Finalist for Sustainable Innovation
Prêmio Nacional Do Turismo
National Tourism Award 2023: Two Brazilian Strategic Partners Named Finalists
Prêmio Nacional Do Turismo
Fundtur Strategic Interview Spotlights Bruno Wendling on Bonito’s Net Zero Strategy
One Planet Network
Green Initiative Named Finalist for the Green Projects Challenge 2024
UN Tourism
Machu Picchu’s Carbon Neutrality Featured as a Pillar of the Glasgow Declaration
One Planet Network
Machu Picchu: Crowned World’s Leading Tourist Attraction 2024
World Travel Awards
Green Initiative Wins as World’s Leading Sustainable Organisation 2024
World Sustainable Travel & Hospitality Awards
Rio da Prata Honored with the Prestigious 2024 ECO Amcham Award
Amcham
Green Initiative Featured for Pioneering Climate Solutions
Eco Champion 2024
Bonito Carbon Neutral Wins FIDI 2025 Award
FIDI Global Alliance
Green Initiative Named as Finalist
Braztoa Sustainability Award 2025
Green Initiative’s Forest Friends Selected for the Extraordinary Ideas Global Call 2025
Economy of Francesco
Green Initiative Wins 2025 Rising Star Under 30 Award
Environmental Finance Sustainable Company Awards
Green Initiative Wins 2025 Net Zero Progression of the Year Award
Environmental Finance Sustainable Company Awards
Bonito: Elected Best Ecotourism Destination in Brazil in 2026
Editora Abril
Mato Grosso do Sul Tourism Foundation (FUNDTUR-MS) Wins the Visit Brazil 2026 Award
EMBRATUR
Recanto Ecológico Rio da Prata and Lagoa Misteriosa (Jardim/MS) Wins Gold
6th WTM Latin America Responsible Tourism Awards 2026
Bonito wins the 2026 Best of Brazilian Tourism Award
Estadão
Services
Empowering organizations to move from ambition to measurable action through innovative climate services and cutting-edge technology.
Climate Certifications
Turn ambition into verified power. In a market demanding transparency, compliance isn't enough. Our internationally recognized seals validate your action against rigorous global standards, turning your climate strategy into your strongest business differentiator.
Carbon Footprint Management
Master your footprint. Unlock the market. Go beyond compliance. Design strategies that precisely measure and reduce emissions. We turn your climate action into trusted credibility that secures contracts and growth.
Monitoring & Traceability
Monitor with AI Precision. Real-time satellite tracking meets transparency. We turn complex supply chain data into verifiable impact, ensuring automated compliance and market access
Nature - Positive Services
Unlock the hidden value of your natural assets. We go beyond simple restoration. We quantify, manage, and certify the carbon capture potential of your land. By integrating science-based nature solutions into your value chain, we turn biodiversity into verifiable climate performance
Web Apps
Powerful digital tools that help organizations measure, track and optimize their environmental impact with precision and ease.
TPP: Transparency Performance Platform
Transparency You Can Trust. The gold standard for reporting. Ensure consistency, validate your claims, and showcase verified performance to the world.
Solutions.
Change the game.
EUDR Compliance
Secure your market access. Automate compliance with EU deforestation-free regulations instantly.
Portfolio Carbon Footprint
De-risk your assets. Measure financed emissions and align portfolios with global standards.
Glasgow Declaration
Lead the transformation. Commit and align your destination with the global future of tourism.
Certified Tourism
Prove your impact. Turn decarbonization into a verified badge of trust for travelers.
Regenerative Action
Go beyond sustainability. Restore nature and revitalize destinations where you operate.
Nature-Positive Business
Nature is value. Embed biodiversity and restoration directly into your business model.
Climate Leadership Academy
Empower your team. Master climate policy and stay ahead of the regulatory curve.
Climate Smart Events
Nature is value. Enhance value with proven, verified low-carbon leadership.and restoration directly into your business model.
Expertise by Sector
Tailored Intelligence for Every Sector. From finance to logistics, we decode unique climate challenges into measurable opportunities for resilience and growth.
Financial Services
Travel & Hospitality
Logistics & Transport
Retail & Consumer Goods
Agriculture & Food
Manufacturing & Industrial
Real Estate & Construction
Technology & Telco
Events & Entertainment
Professional Services
Join a global network of
leaders driving the regenerative future.
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