About us

Butterfly

Your Partner in Climate and
Nature-Positive Action

10+ Years

Decarbonization is one of the greatest business challenges of our time, but it is also one of the greatest opportunities. At Green Initiative, we help organizations transform this challenge into a catalyst for innovation, growth, and long-term resilience.

We design value-oriented, science-based solutions to address climate and nature risks, building the capacity needed to compete in a low-carbon economy. With over a decade of experience, our work is grounded in international standards.

Our approach goes beyond compliance. We partner with organizations to embed sustainability into their core strategy, turning environmental responsibility into competitive advantage.

From multinational corporations to local governments, we've guided hundreds of organizations on their journey to net zero. Every project is backed by rigorous science and designed to deliver real, lasting change.

Forest
Multi-Sector
Expertise across tourism, finance, industry, and public sector
ISO Certified
Methodologies aligned with international standards
18+
Countries
Operating globally across diverse sectors and geographies
End-to-End
From measurement to certification and beyond
Future-Ready
Building capacity for the low-carbon economy
Award-Winning Excellence
Recognized globally for climate innovation and leadership in sustainable development
1M+
tCO₂ Reduced
Certified emissions reductions
500+
Action Plans
Designed worldwide
&
Mission
To empower public and private organizations to move from ambition to measurable action through innovative climate services and cutting-edge technology.
Vision
A climate and nature-positive planet, where tourism, finance, and industry operate in regenerative harmony with global ecosystems.

Global Reach & Expertise

World Leaders in Climate Certification

1M+
tCO₂ Reduced
Over one million tonnes of CO₂ equivalent reduced through certified action plans across diverse sectors and geographies.
18+
Countries
Multi-sector experience worldwide
100K+
Trees Protected
500+
Climate Action Plans
Designed for organizations worldwide
10+
Years of Experience
Leading global climate consulting
Global Presence
CanadaUSAGermany FranceBrazilPeru South AfricaIndiaIndonesia

Our Team & Leadership

We are more than consultants; we are pioneers and technical activists

KM
1

Karlade Melo

Global Head of Reputation
Public Relations executive specialized in Sustainability (Fundação Dom Cabral – FDC) with solid experience in corporate reputation, strategic communication, sustainability, governance, and institutional positioning. Worked with leading organizations such as…
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2

Marcia Regis

Country Director – Switzerland
Márcia is the Country Director of the Green Initiative in Switzerland and is responsible for coordinating relations between our organization and the United Nations, as well as being the coordinator…
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3

Claudia Teixeira

Country Director – Brazil
Claudia is the Country Director of the Green Initiative in Brazil and responsible for coordinating relations with Private Guilds and Civil Society Organizations. Enterprising and pragmatic, she found in the…
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4

Roberta Varriale

Country Representative – Italy
Roberta Varriale is a senior researcher at ISMed–CNR, expert in cultural heritage as a driver of local development. She has led major institutional projects—including Underground Space for Territories Knowledge and Enhancement—and…
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5

Erika Rumiche

Coordinator – Carbon Management
Erika supports all certification cycle processes assuring compliance with international standards and protocols. Erika is an environmental engineer with a solid technical background conducting certification processes in public and private…
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6

Virna Chávez

Advisor – Mitigation Solutions
Virna is a member of the technical unit and supports the certification cycle process by helping to measure the carbon footprint and carbon capture of our clients. She is also…
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7

Musye Lucen

Advisor – Carbon Management
Musye is responsible for the systematization of processes and best practices that provide Green Initiative with a competitive edge. Based on her solid carbon footprint assessment and mitigation expertise, she…
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8

Fabiana Castro

Developer – IT Solutions
Fabiana is a versatile software engineer driving backend and frontend development with a strong focus on AI, data science, and cybersecurity. She combines technical expertise with a creative mindset, leading…
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9

Matheus Mendes

Portfolio Manager
Matheus leads all external and internal monitoring and client performance evaluation processes. Matheus is a goal-getter and passionate engineer with a solid and sustainable business development drive.
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10

Frédéric Perron-Welch

Head of Climate and Nature Policy
Frédéric is an expert in climate change and biodiversity law and policy with 15 years of experience working with governments, intergovernmental organizations, companies and non-governmental organizations on climate and biodiversity…
YV
11

Yves van Hemelryck

Head of Communications
Yves is a marketing strategist, entrepreneur, and sustainability advocate with a track record of building high-impact brands and campaigns. As CMO of Green Initiative, he leads global projects that advance…
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12

Omar Rumiche

Coordinator – IT Solutions
With a background in Systems Engineering, Omar is part of the IT team; Omar is responsible for developing Green Initiative IT applications. He is responsible for effectively integrating technology into…
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13

Tatiana Octavio

Head of Relationship Management
Tatiana is a seasoned economist with over a decade of experience in the financial markets, contributing her expertise to leading institutions such as B3 (Brazilian Stock Exchange), various Brokerage Houses,…