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Circular Tourism Peru: A Model for Climate & Nature Positive Destinations

The Circular Tourism Peru project, led by the National Chamber of Tourism of Peru (CANATUR), with the support of the Spanish Agency for International Development Cooperation (AECID), the European Union, and the technical partnership of Green Initiative, has emerged as a pioneering model for integrating circular economy principles, climate action, and sustainability into tourism. Cabo Blanco and Machu Picchu: Living Laboratories for Circular Tourism In emblematic destinations such as Cabo Blanco and Machu Picchu, the project has developed technical workshops, carbon footprint assessments, and capacity-building programs for public, private, and community stakeholders. These efforts aim to reduce environmental impacts, promote regenerative practices, and establish replicable models of low-emission, climate-smart tourism across Peru and beyond. Key achievements include: Technical Impacts: From Measurement to Action From a technical standpoint, the project has developed climate performance indicators to measure, reduce, and offset greenhouse gas emissions. It also introduced a methodological guide for circular tourism tailored to Peru’s coastal and marine ecosystems. Initiatives include the promotion of energy, water, and waste efficiency, alongside eco-design practices, material revalorization, and blue economy principles, reinforcing the sustainable tourism value chain across the region. Circular Economy and Sustainability: A New Paradigm for Tourism The circular economy framework seeks to keep resources in use for as long as possible, reduce waste, and regenerate natural systems — replacing the traditional linear model of “take–make–dispose.” Aligned with the principles of sustainability, this approach balances economic, social, and environmental well-being while ensuring resource conservation for future generations. It also strengthens climate action, advancing tangible solutions to mitigate emissions and enhance resilience to climate change. Multisectoral Collaboration: Connecting Tourism, Science, and Community At the heart of the project lies multisectoral collaboration, bringing together diverse actors to drive systemic change: Toward a Replicable Model for the Future of Tourism Circular Tourism Peru demonstrates that sustainability and profitability are not opposing goals, but complementary pillars of the tourism of the future. By integrating science, community, culture, and conservation, the project redefines how destinations engage with climate challenges. With Cabo Blanco and Machu Picchu as living examples, Peru is setting a precedent for climate- and nature-positive tourism — one that not only drives economic prosperity but also restores ecosystems and empowers people. This article was written by Tatiana Otaviano from the Green Initiative Team. Related Reading

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Riding the Wave of Change: How Roberto Meza “Muelas” Is Mobilizing Peru’s Surf Industry Toward Innovative Climate- and Nature-Positive Action

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The ocean has always been Peru’s stage for surf legends. Today, it’s also becoming the frontier of climate leadership—thanks to visionaries like Roberto “Muelas” Meza, founder of Olas Perú and Global Ambassador of the World Surf Cities Network (WSCN). Earlier this month, Olas Perú officially launched its 2025–2028 Sustainability Plan at the Municipal Palace of Miraflores. The event marked a milestone not only for Peruvian surf culture but for global sustainability in sports. With this initiative, Olas Perú reaffirmed its role as the world’s first carbon-neutral surf school, setting the standard for surf communities everywhere. From Surfboards to Sustainability Boards Under the leadership of Meza and Director Silvana Pastorelli, Olas Perú’s new plan revolves around five strategic pillars: “This plan is not just a document—it’s our commitment to Peru, to the ocean, and to future generations,” said Pastorelli. “We invite everyone to paddle together toward a surf culture that inspires, regenerates, and transcends.” For Meza, sustainability isn’t an accessory—it’s the new wave that must carry the entire surf ecosystem forward. As an active voice within the WSCN, he has been instrumental in connecting surf cities like Miraflores and Cabo Blanco through shared goals of carbon neutrality, circular tourism, and climate-positive coastal management. Measuring Impact: From Commitment to Certification Olas Perú’s commitment to sustainability is backed by concrete results. In 2023, the organization conducted a rigorous carbon footprint measurement following ISO 14064-1:2018 and the Greenhouse Gas Protocol standards, covering all emission sources—from transportation to energy use and materials. These emissions were fully offset through Certified Emission Reductions (CERs) issued by the United Nations, derived from a renewable energy project in India, enabling Olas Perú to contribute to the global clean energy transition. This achievement positions Olas Perú not only as a pioneer in Latin America but as a model for surf schools worldwide, proving that sports can grow in harmony with the planet. The Power of Partnership The launch event brought together key partners and institutions shaping Peru’s green transition. Representatives from PromPerú, CANATUR, Hazla por tu Ola, LATAM Airlines, and the Municipality of Miraflores joined the discussion panel “Surf and Sustainability: Waves of Change for Peru.” Their collective message was clear: sustainability in sports thrives when public and private sectors paddle in the same direction. Olas Perú’s leadership was also recognized with the Marca Perú (Peru Brand) distinction, underscoring its role as an ambassador for responsible tourism and national pride. Miraflores and Cabo Blanco: Twin Beacons of Climate Action The Mayor of Miraflores, Carlos Canales, highlighted the district’s recognition as an official Surf City within the WSCN—thanks in large part to Olas Perú’s decades of work. Miraflores now stands beside other Peruvian coastal destinations like Cabo Blanco, which recently advanced its own sustainability agenda through the Turismo Circular Perú project, financed by AECID and the European Union and implemented with the Green Initiative. While Miraflores symbolizes the urban surf model of circular governance, Cabo Blanco represents the community-driven transformation of rural coastal tourism. Together, they embody Peru’s emerging identity as a global laboratory for climate and nature-positive development in surf cities. A Movement That Transcends the Ocean With over 33 years of history, Olas Perú continues to inspire athletes, educators, and policymakers to view surfing not only as a sport but as a vehicle for environmental restoration and social inclusion. By integrating education, circular economy principles, and ecosystem conservation into its operations, Olas Perú demonstrates how surf schools can become agents of decarbonization—turning every wave into a ripple of positive impact.Through the guidance of Roberto “Muelas” Meza and the support of partners like Green Initiative, PromPerú, and WSCN, the country is charting a new course: one where sustainability is as natural as the tide and where Peru’s surf cities ride together toward a climate-positive future. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

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Ahead of COP30, UNESCO World Heritage Sites Unite for Climate Action at Machu Picchu

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Tourism is responsible for nearly 8% of global greenhouse gas emissions, placing destinations under growing pressure to decarbonize and integrate circular economy practices. Within this context, UNESCO World Heritage Sites stand at a crossroads. Their cultural and natural value is irreplaceable, and their visibility to millions of visitors makes them powerful platforms to prove that climate action and heritage preservation can go hand in hand. In November 2025, just days before the world gathers in Brazil for COP30, Machu Picchu — one of the most iconic UNESCO World Heritage Sites — will host Climate Talks Machu Picchu 2025. This historic high-level event will unite leaders from tourism, culture, and climate action, positioning heritage destinations as active players in shaping global climate solutions. A Historic First for Global Heritage For the first time, cultural and natural heritage sites will step onto the global stage of climate diplomacy. By aligning their preservation mission with ambitious decarbonization goals, these sites are sending a clear message: heritage is not only about safeguarding the past, but about shaping a livable future. At Climate Talks Machu Picchu 2025, World Heritage leaders will: COP30 Momentum With COP30 in Belém do Pará just around the corner, this initiative aims to inject fresh urgency into international climate negotiations. By placing heritage at the center of the climate agenda, world-renowned destinations are transforming from symbols of history into agents of change, amplifying their moral authority to inspire governments, industries, and communities. Workshop Circular Tourism, sponsored by AECID / CANATUR PERU Workshop on Circular Tourism, organized by Turismo Circular Perú — a national project led by CANATUR in collaboration with AECID. The workshop, delivered with the technical support of Green Initiative, will focus on strengthening local capacities to streamline best practices in circularity and decarbonization. By supporting Machu Picchu’s public and private stakeholders to streamline sustainable practices, the program seeks to enhance efficiency, reduce environmental impacts, and reinforce the destination’s role as a global benchmark in climate-smart and circular tourism. Celebrating Climate Leadership As part of the program, Climate Talks Machu Picchu 2025 will also host the 3rd Ceremony for the Carbon Neutral Certification of Machu Picchu, reaffirming the destination’s pioneering role as a benchmark in sustainable tourism. The agenda includes technical visits to explore circular economy practices in Machu Picchu, knowledge-sharing panels with representatives from Angkor Wat, Petra, the Galápagos, Taj Mahal, Bonito, and Tikal, and the signature of a global Call to Action. This milestone gathering will not only strengthen local and international collaboration but also celebrate tangible progress, ensuring that heritage sites lead by example in advancing climate neutrality. A Global Engagement The initiative is convened by the Municipality of Machu Picchu, CANATUR, Inkaterra, and the Green Initiative, with support from the German Embassy in Peru, the Peruvian Embassy in India, SEVEA (Cambodia), Cristo Redentor (Rio de Janeiro), and SERNANP, in collaboration with UN Tourism and the UNESCO Country Offices. Pedro Andrade Corrêa de Brito, International Relations Coordinator of Santuário Cristo Redentor, emphasized:“Cristo Redentor is not only a symbol of faith and unity for Brazil and the world, it is also a call to collective responsibility. By joining forces with Machu Picchu and other heritage icons, we reaffirm that protecting our most cherished cultural and natural treasures requires urgent climate action.” Gustavo Santos, Director of UN Tourism for the Americas, added:“Our vision for a thriving tourism sector, aligned with the great challenges humanity must overcome, is clear: tourism development and decarbonization can — and must — go hand in hand.” José Koechlin, President of Inkaterra, concluded:“Heritage destinations like Machu Picchu remind us that protecting the past is inseparable from safeguarding the future. By leading through example and working together across borders, we can turn climate ambition into pragmatic action. This is the responsibility of all parts of society — and the opportunity before us.” By aligning culture, nature, and tourism with ambitious climate goals, World Heritage Sites are sending a powerful message to the world: protecting our heritage means protecting our future. Machu Picchu will serve as the stage where history, culture, and climate converge, demonstrating how iconic destinations can lead by example and inspire change on a global scale. 📩 Media Inquiries and Participation Journalists interested in covering Climate Talks Machu Picchu 2025 or requesting further information are warmly invited to contact us at contact@greeninitiative.eco. Our team will be glad to provide press materials, facilitate interviews, and support media participation. The Green Initiative Team

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Continental Travel Peru: Pioneering Carbon-Neutral Business Travel with Green Initiative

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Continental Travel is setting the bar high in the business travel industry in Peru with its global commitment to carbon neutrality. At Green Initiative, we are pleased to announce that Continental Travel has started its journey to decarbonize its corporate operations and services. This strategic leadership decision follows several years of investments in sustainability efforts. They have also increased their technical capacities for climate mitigation. “Starting this journey towards carbon neutrality is not just a strategic move for Continental Travel; It’s a way to show our commitment to leading the industry in responsible travel. By measuring, reducing, and offsetting our carbon emissions, we’re setting a new standard for corporate travel services in Peru. We want our clients to know that we are actively contributing to a more sustainable future, with clear, science-based reports on our decarbonization efforts.” As a result, Continental Travel will be positioned as the first corporate business travel operator to achieve Green Initiative’s Carbon Neutral Certification. This achievement will lead the sector into a new standard for low-carbon emissions in corporate travel. Continental Travel is a Peruvian travel operator with over two decades of experience. They have a deep understanding of the international business travel market. Their clients span various industries, including banking, mining, healthcare, energy, and textiles. How Business Travel is Leading the Charge Towards Net-Zero Emissions Business travelers are becoming more committed to achieving net-zero emissions. This includes their own corporate operations and value chains. Marcos Piera, General Director at Continental Travel, states that business travel agencies should not be part of the problem. Instead, they should add value to their corporate clients by measuring, reducing, and offsetting CO₂ emissions. They should also provide consistent and transparent reports with science-based evidence of decarbonization progress. The work led by Continental Travel is innovative but not isolated. Worldwide, the business travel industry is becoming more sophisticated in decarbonizing its services. The power of business travel is significant. Leading flight companies are putting additional pressure on Airbus, Boeing, and Embraer to accelerate progress towards cleaner fuels and more efficient engines. Corporations around the world may reduce business travel due to their need for public pledges and international carbon mitigation goals. By partnering with Green Initiative and undergoing the Carbon Neutral Certification process, Continental Travel is demonstrating its proactive stance in reducing carbon emissions associated with its operations. This initiative aligns with global efforts to combat climate change, such as the Glasgow Declaration for Climate Action in Tourism. This UN initiative aims to catalyze climate and nature-positive action. But what does this mean for business travel? Continental Travel Peru’s bold move toward climate-smart business travel in partnership with Green Initiative is not just about reducing carbon emissions. It’s about leading by example and inspiring positive change within the industry. Take the Next Step Toward Climate-Smart Business Travel Are you ready to elevate your business travel to the next level? Contact us to learn more about our expert advisory services and how your company can become a climate-smart leader in your industry. Join Continental Travel, Green Initiative, and many more businesses that are making a tangible difference for our planet. Written by Tatiana Otaviano, from the Green Initiative team.

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Inkaterra Hotels: Leading the Way in Sustainable Luxury, Conservation, and Regenerative Tourism in Peru

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Inkaterra Hotels, renowned for their unparalleled luxury and commitment to conservation, have once again been recognized for their excellence in the hospitality industry. Five of their distinguished properties – Inkaterra La Casona, Inkaterra Hacienda Urubamba, Inkaterra Machu Picchu Pueblo Hotel, Inkaterra Hacienda Concepción, and Inkaterra Reserva Amazónica – have been nominated for the prestigious Travel + Leisure World’s Best Awards 2024. Moreover, Inkaterra, acclaimed as the third best in the World’s Best Hotel Brands in 2019, has received another nomination for the esteemed title of best hotel brand. This recognition underscores not only the exceptional service and experiences offered by Inkaterra Hotels but also their unwavering commitment to environmental sustainability, conservation efforts, and regenerative tourism. One of their numerous accolades stands out prominently – their Climate Positive certification. Discover the Wonders of the Peruvian Amazon at the Inkaterra Amazon Field Station: An Immersive Experience for Nature Enthusiasts, Researchers, Students, and Volunteers An enriching experience for natural lovers, researchers, students and volunteers, Amazon Field Station byInkaterra invites all guests to explore the Peruvian Amazon through interactive excursions, inspired by conservation initiatives managed by Inkaterra Asociación within the megadiverse rainforest. Inkaterra Hotels, deeply rooted in the Peruvian landscape, have made significant strides in mitigating their environmental impact while contributing to preserving Peru’s rich biodiversity. Their Climate Positive certification is a testament to their dedication to combatting climate change and protecting the natural wonders surrounding their properties. The concept of Climate Positivity goes beyond mere carbon neutrality; it involves actively removing more carbon dioxide from the atmosphere than the organization emits. Inkaterra Hotels achieves this through a multifaceted approach encompassing various sustainable practices across their properties. From reforestation initiatives to energy-efficient operations and community engagement, each aspect of their operations is meticulously designed to minimize environmental harm and maximize positive contributions to the ecosystem. In addition to their Climate Positive certification, Inkaterra Hotels are at the forefront of the regenerative tourism movement, pioneering innovative approaches that minimize their ecological footprint and actively regenerate the environments in which they operate. Inkaterra goes beyond sustainability to restore and rejuvenate the natural landscapes and communities surrounding their properties by implementing regenerative practices such as regenerative agriculture, reforestation, and ecosystem restoration. Through initiatives like their Spectacled Bear Conservation project and native tree planting programs, they empower local communities and promote biodiversity conservation, ensuring that their presence leaves a lasting positive impact on both the environment and the people who call these regions home. Inkaterra’s commitment to regenerative tourism enriches the guest experience. It serves as a beacon of hope for the future of responsible Travel worldwide. Inkaterra La Casona, nestled within the historic city of Cusco, seamlessly blends colonial charm with modern comforts while prioritizing sustainability. The property is a beacon of eco-conscious luxury, showcasing how heritage preservation and environmental stewardship coexist harmoniously. Meanwhile, Inkaterra Hacienda Urubamba offers guests a serene retreat in the Sacred Valley of the Incas, where breathtaking landscapes and cultural immersion go hand in hand with responsible tourism practices. In the heart of the Andean cloud forest, Inkaterra Machu Picchu Pueblo Hotel provides an enchanting escape for travelers seeking to connect with nature without compromising luxury. Here, guests can explore the lush surroundings while supporting conservation efforts to safeguard the delicate ecosystem. Venturing into the Amazon rainforest, guests of Inkaterra Hacienda Concepción and Inkaterra Reserva Amazónica are treated to an immersive wilderness experience like no other. These eco-lodges offer unparalleled opportunities for wildlife encounters and actively contribute to rainforest conservation through research, education, and sustainable tourism initiatives. As Inkaterra Hotels continues to garner acclaim for its exceptional hospitality and commitment to sustainability, it invites travelers worldwide to join it in its conservation journey. By voting in the Travel + Leisure World’s Best Awards 2024, guests can support responsible tourism practices and help elevate Inkaterra Hotels to greater heights of excellence. In a world where luxury often comes at the expense of the environment, Inkaterra Hotels is a shining example of how hospitality and conservation can converge to create unforgettable experiences while safeguarding the planet for future generations. Green Initiative and Forest Friends: Leading the Way Towards Regenerative Tourism and Sustainable Hospitality with Inkaterra Hotels As partners of Inkaterra Hotels, Green Initiative and Forest Friends are immensely proud of their dedication to sustainable practices, conservation, and regenerative tourism. We applaud their leadership in the hospitality industry and stand alongside them in their commitment to protecting the planet. We encourage other hotel brands worldwide to follow the example and contact us for guidance and support in implementing environmentally responsible initiatives through our Climate and Nature Positive advisory and certification processes. Together, we can make a significant difference in preserving our natural heritage. Written by Yves van Hemelryck, from the Green Initiative Team.

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Revitalize Lambayeque: Restore Nature for The Andean Bear in Chaparrí, Peru

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In the hidden corners of Lambayeque, Peru, a battle for biodiversity is being fought, and you’re invited to be a frontline supporter. The Chaparri Ecological Reserve, a bastion for unique dry forest ecosystems, is threatened. Forest Friends beckons you to join the fight through its Green Initiative – a call to reforest, revive, and reclaim what’s at risk. Lambayeque’s Overlooked Treasure: Dry Forests in Peril Beyond the tourist trails, Lambayeque conceals its overlooked gems – the endangered dry forests. With less than 10% of their original expanse left in Latin America and the Caribbean, these ecosystems are a rare commodity. The Chaparri Ecological Reserve, managed by the Muchik Santa Catalina Community of Chongoyape, is the last stand for these diminishing habitats. The Andean Bear: A Symbol of Struggle In this battleground for biodiversity, the Andean Bear stands as a symbol of resilience but faces an uphill battle. Listed as threatened on the IUCN Red List, these bears grapple with vanishing habitats. Your contribution to our reforestation initiative is a lifeline for them and a statement for preserving our planet’s unique species. From Dollars to Canopies: Your Impactful Contribution Every dollar contributes to the growing forest canopy in Lambayeque. Whether you can spare $1.00 or more, your contribution is a seed of change. Help us plant the right trees, and in return, receive a personalized certificate commemorating your commitment to restoring Lambayeque’s glory. Empowering Communities for Conservation Our mission extends beyond planting trees. We empower local communities, fostering a symbiotic relationship between humans and nature. By supporting our cause, you’re not just planting a tree but investing in a Climate and Nature Positive sustainable future for Lambayeque. Chaparri Ecological Reserve: A Sanctuary in Peril The Chaparri Ecological Reserve battles urban encroachment and prolonged droughts in the Equatorial Pacific region. Your support aids in fortifying this sanctuary and ensures its survival against the odds. Join the Revival: Plant, Protect, Preserve Join Forest Friends in revitalizing Lambayeque. Plant the right tree today to safeguard the future of the Andean Bear and preserve the natural wonders that make our planet extraordinary. Be an advocate for conservation, a supporter of resilience, and a champion for Lambayeque’s beauty. Let’s plant the seeds of change for a greener, more vibrant world. Let’s Grow your Business Together: Take the Next Step Embark on a journey of positive change. Forest Friends invites your company to be a force for good, leaving a lasting legacy of environmental stewardship. Contact us today to explore how your company can make a difference in Lambayeque and beyond. All images are protected by copyright laws, and any unauthorized reproduction, distribution, or use is strictly prohibited. Green Initiative reserves the right to take legal action against individuals or entities found in violation of these terms, seeking remedies under applicable laws. If unauthorized use is discovered, please promptly notify us at Contact. Requests for permission to use our images should be directed to Heinz Plenge. Thank you for respecting our intellectual property rights. Written by Yves van Hemelyck, from the Green Initiative team.

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Restoring Mountain Ecosystems: Lessons, Success, and Future Endeavors

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Often seen as majestic landscapes, mountains are crucial yet undervalued in our world’s ecological balance. As we commemorate International Mountain Day, the Food and Agriculture Organization (FAO) and the United Nations Environment Programme (UNEP) have unveiled a groundbreaking report. This collaborative publication stands as a beacon, shedding light on the often-neglected realm of mountain ecosystems and their imperative restoration. The report is a treasure trove of principles, success stories, and recommendations to revitalize these vital ecosystems. With a deep dive into lessons gleaned from esteemed projects across Uganda, Rwanda, Serbia, Kyrgyzstan, Nepal, and the Andes, it emphasizes the significance of mountains—homes to approximately one billion people and the lifeline for countless more who rely on them for sustenance and water resources. Despite their profound importance, mountains have historically been overlooked in restoration initiatives. However, this report serves as a testament to the burgeoning success of #GenerationRestoration in reviving these ecosystems. It showcases instances where dedicated efforts have reaped rewards, breathing life into these often-forgotten landscapes. In the heart of Lambayeque, nestled within the Chaparri Ecological Reserve, a crucial endeavor is underway: the restoration of ecosystems through tree planting. This region holds a special significance as it harbors the underrepresented dry forest ecosystems of the Peruvian Andes. Our concerted efforts focus on planting trees, a pivotal step towards rejuvenating and preserving these invaluable ecosystems. The Chaparri Ecological Reserve stands as a beacon for conservation, aiming to revive and protect the unique biodiversity found within the dry forests of the Peruvian Andes. By planting trees in this biodiverse haven, we aim not only to restore the ecosystem but also to bolster the resilience of this landscape, ensuring its sustainability for generations to come. Each tree planted in this underrepresented region contributes significantly to the restoration and preservation of the precious dry forest ecosystems of the Peruvian Andes. We are planting trees to restore ecosystems in the Chaparri Ecological Reserve at Lambayeque, a region with underrepresented dry forest ecosystems in the peruvian andes. To support this initiative click here. The report elucidates how the UN Decade’s Ten Principles for Ecosystem Restoration can be effectively applied to these unique terrains by analyzing various mountain ecosystem restoration projects. Furthermore, it celebrates the victories of initiatives chosen or shortlisted as the UN Decade’s World Restoration Flagships. These success stories not only inspire but also serve as guiding beacons for future endeavors in mountain restoration. As this year’s International Mountain Day centers on the theme of “Restoring Mountain Ecosystems,” this publication assumes profound significance. It highlights achievements, delineates challenges, presents compelling case studies, and offers pragmatic recommendations for implementing the UN Decade Principles for Mountain Ecosystem Restoration. Jointly developed by the Mountain Partnership Secretariat at FAO and UNEP, this report represents a collaborative effort uniting expertise and insights from diverse landscapes. Its comprehensive analysis and actionable recommendations are pivotal to the ongoing efforts to restore the delicate balance of mountain ecosystems. Moreover, this publication arrives at an opportune moment, coinciding with the celebration of Five Years of Action for the Development of Mountain Regions 2023–2027. It serves as a roadmap, guiding the trajectory of future actions and policies necessary for the sustainable development of these critical regions. In essence, this report serves as a rallying call to acknowledge the significance of mountains, celebrate the strides made in their restoration, and galvanize global action toward preserving and nurturing these vital ecosystems. The link to the publication promises a wealth of knowledge, offering insights into the challenges, triumphs, and the promising path forward for restoring mountain ecosystems. It beckons all stakeholders, from policymakers to environmental enthusiasts, to embark on a journey towards a more sustainable future where mountains thrive, providing for generations to come. As we commemorate International Mountain Day, let us heed this call, celebrate the progress, and recommit ourselves to preserving and restoring these awe-inspiring natural wonders. Download the report here. Source: UN Decade on Ecosystem Restoration – United Nations Environment Programme and Green initiative Forest Friends.

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