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Green Initiative National Tourism Award Prêmio Nacional Do Turismo

Green Initiative Two Brazilian Partners as Finalists in the National Tourism Award 2023

We are thrilled to announce that two of our esteemed partners have been selected as finalists for the prestigious National Tourism Award 2023: Tourism Transforming Lives (“Prêmio Nacional Do Turismo 2023: O Turismo Transformando Vidas”), held by the Brazilian Ministry of Tourism. The Green Initiative team is proud to showcase the outstanding initiatives of: We are immensely proud of our partners for their remarkable contributions to Brazilian tourism, such as the “Guia Brasileiro De Ação Climática Para Empresas e Destinos Turísticos” (Brazilian Climate Action Guide For Tourism Businesses and Destinations), developed by Green Initiative in alliance with the brazilian Ministry of Tourism and EMBRATUR (Brazilian Agency for International Tourism Promotion), promoting sustainability, and setting global benchmarks. These initiatives not only represent excellence in the field but also demonstrate a commitment to environmental responsibility and positive climate action. Congratulations to Fundação de Turismo de Mato Grosso do Sul and Estância Mimosa Ecoturismo LTDA! Your dedication to transforming tourism and the environment is truly commendable, and we look forward to witnessing your success in the upcoming awards ceremony. We encourage everyone to support and celebrate these remarkable initiatives. To contact us, please click here.

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Embratur and Green Initiative collaborate for climate action

Brazilian Agency for Tourism Promotion – Embratur and Green Initiative Partner to Accelerate Climate Action

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Unveiling the “GUIA BRASILEIRO DE AÇÃO CLIMÁTICA PARA EMPRESAS E DESTINOS TURÍSTICOS” In an exciting development aimed at propelling climate action within the tourism industry, the Brazilian Agency for Tourism Promotion, Embratur, has collaborated with the Green Initiative, alongside the Brazilian Ministry of Tourism and FUNDTUR – MS. Together, they are proud to unveil the “GUIA BRASILEIRO DE AÇÃO CLIMÁTICA PARA EMPRESAS E DESTINOS TURÍSTICOS” (Brazilian Guide to Climate Action for Businesses and Tourist Destinations). This comprehensive guide is set to be a valuable resource for all stakeholders in the tourism sector, both within Brazil and worldwide. Official Launch at Abav Expo 23 The “GUIA BRASILEIRO DE AÇÃO CLIMÁTICA PARA EMPRESAS E DESTINOS TURÍSTICOS” is a groundbreaking publication that encapsulates the commitment of these organizations to combat climate change and foster climate action within the tourism sector in Brazil. This guide the way businesses and destinations approach sustainability within the tourism sector. On the 28th., during the ABAV EXPO 23, Embratur will launch the Climate Action Guide for Tourism, a product of Fundtur and Green Initiative, which will be promoted by Embratur to the entire national tourism trade – Marcelo Freixo, President of Embratur, signs the preface of the guide. “And the Climate Action Guide becomes our reference for the trade, indicating the path we must follow to make our destinations and services increasingly sustainable.” – Marcelo Freixo – President, Embratur The launch of the “GUIA BRASILEIRO DE AÇÃO CLIMÁTICA PARA EMPRESAS E DESTINOS TURÍSTICOS” underscores the commitment of Embratur, the Green Initiative, and the Brazilian Ministry of Tourism to drive positive climate action the tourism sector. This initiative is a significant step toward aligning the tourism value chain with the strategic recomendations provided by the Glasgow Declaration for Climate Action in Tourism. “The Glasgow Declaration is a catalyst for increased urgency about the need to accelerate climate action in tourism and to secure strong commitments to support the global goals to halve emissions over the next decade and reach Net Zero emissions as soon as possible before 2050.“ By providing practical and accessible resources, this guide empowers stakeholders in the tourism value chain industry to take meaningful steps towards decarbonization of their activities ensuring that tourism sector in Brazil remains competitive in the long run and directly contributes to the achievement of the Paris Agreement recommendations

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Climate Action: Igniting Competitiveness in Central America and the Dominican Republic

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Discover the transformative power of Climate Action as a driver of competitiveness in Latin America In this compelling article, titled “Climate Action: Igniting Competitiveness in Central America and the Dominican Republic,” Jan Luis Piantini, Vice President of CEO Advisors, explores the transformative power of climate action for businesses in the region. With Latin America’s abundant natural capital and growing global concerns about climate change, companies face a crucial challenge to integrate climate action into their core business models. Piantini highlights how embracing sustainable practices can not only guarantee long-term survival and success but also position Central America and the Dominican Republic as leaders in attracting investments and catalyzing industrial development. Explore how embracing climate action can pave the way to success for Central America and the Dominican Republic while ensuring a sustainable and prosperous future for us all. Discover the pivotal role that climate-consciousness plays in shaping a prosperous future for the region and beyond. Don’t miss this thought-provoking piece that delves into the opportunities and benefits of climate action for businesses and the environment. Click here to read the article in Revista Vida y Exito magazine! 🌿📰

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First Condo in The World to Be Climate Positive Certified

First Climate Positive Certified Condo in The World

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Tivoli Ecoresidences da Bahia, Brazil: the first condominium in the world to be Climate Positive certified. The Concept Since launch in 2012, Tivoli Ecoresidence provides visitors with an unique experience of living in harmony with nature. Another key point is that this vision is now more relevant than ever. As we know, the COVID-19 Pandemy showed that it is necessary to reconcile the relationship between man and nature. With this in mind, we must integrate culture and business models of all economic sectors. By all means, including tourism. Climate Positive Certification Tivoli Ecoresidences began the necessary steps to achieve the Climate Positive Certification in March 2022. As the need to set a new and more sustainable path became imminent. Promoted by the Green Initiative, this climate certification is explicitly an international recognition. The company is a leading certification organization. Equally important, an active partner of the United Nations and World Tourism Organization for deploying climate action awareness and standards worldwide. The great news is that the certification as Climate Positive Condominium is the first of its kind. Many will follow the same steps and take action. At Tivoli, 42 Ecoresidences operate in an integrated and harmonious way within an area of 15 hectares of Atlantic Forest. Only 10% of the total condo area has built space. This allows the primary forest to maintain the quality of its ecosystem services, including capturing carbon from the atmosphere and biodiversity. carbon emissions and footprint As part of the Climate Positive certification process, Tivoli Ecoresidences is conducting an in-depth analysis to track most compelling evidence on its primary sources of carbon emissions. Such data is important to realize and will help managers identify actions to allow progressive reduction of their carbon footprint. Taking Action As a result, Tivoli Ecoresidence is incorporating climate management into its business model and condo operation by taking this actions. Furthermore, they are developing new capabilities and adding a differentiated value to the experience of tourists and visitors of the northern coast of Bahia, in Brazil. We believe that the answer to avoiding global warming is in the shared responsibility of everyone. From Tivoli Ecoresidence, we are very proud to connect and contribute to the achievements of the United Nations Sustainable Development Goals and the World Tourism Organization to promote a climate-smart tourist activity. Odair Conceição Click here to see the Tivoli Ecoresidence in Google Earth Engage in Climate Action Commit to a new level of leadership and competitiveness by becoming a Climate Positive, Carbon Neutral and Carbon Measured certified. Click here to learn more about Green Initiative Certifications.

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Glasgow Declaration Capacity Building Working Group and Green Initiative 2022

Green Initiative partners with UNWTO

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Green Initiative is partnering with the UNWTO, actively supporting the Glasgow Declaration Capacity Building Working Group Green Initiative, a leading sustainable certification company, is proud to announce that it has partnered with the UNWTO and the Travel Foundation to support the Glasgow Declaration Capacity Building Working Group. The Glasgow Declaration serves as a catalyst to accelerate climate action in tourism. It secures strong actions, commitment and support to Global Goals. Emissions must halve over the next decade The tourism sector is one of the largest industries in the world and is a flourishing industry. Yet, with many environmental challenges in climate action. It must reach Net Zero Emissions as soon as possible before 2050, in order to support global goals. Launched at COP26 in November 2021, the Declaration has just over 6 months of existence. Over 500 travel and tourism stakeholders have already joined. The Declaration has two Coordinating Partners, UNWTO and the Travel Foundation. All within the framework of the One Planet Sustainable Tourism Programme. The primary objective of the Working Group is to support the Glasgow Declaration’s goal of building travel and tourism’s basic knowledge, capacity, and the enabling environment for success in climate action. Expectations for 2022 The Capacity Building Working Group will focus on developing tools that provide essential guidance for all signatory typologies. The group will provide input and feedback on different technical products. It will support companies and destinations into the introduction of climate action. All of these, set as a strategic aspect of tourism companies business models. Engage Now Commit to a new level of leadership and competitiveness in the tourism industry by introducing climate action at the core of your business model, and become Climate Positive, Carbon Neutral and /or Carbon Measured certified. Click here to learn more about Green Initiative Certifications and Climate Action Solutions for Tourism.

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International Travel Award Green Initiative

Green Initiative wins international travel award

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and the winner is GREEN INITIATIVE! For its holistic approach to decarbonizing tourism in Machu Picchu, becoming the First Carbon Neutral Tourism Destination Worldwide. On April 16th, the day in São Paulo was marked by an important event. It was the handing out of the Responsible Tourism Awards, created to recognize advances in the Travel Market. Thus, paving the way for replicating successful cases and the joint construction of a more sustainable world. The award Created eight years ago to validate good practices within the tourism industry. 18 professionals from different areas across the entire continent judged the finalists in six categories. Three criteria where considered: originality, impact, and potential for replication within the tourism industry. The work led by Green Initiative and local partners such as the municipality of Machu Picchu, InkaTerra Hotels Group, and AJE Group has introduced climate mitigation action at the core of the tourism destination management of Machu Picchu. Green Initiative Approach For Climate Action Following the Green Initiative approach for climate action in the tourism industry, partners worked together on 3 levels of influence: Judges considered this initiative a global reference ¨to be watched¨ due to its pragmatic multi-sectorial approach. As well as the scaling up possibilities for other destinations worldwide. Also, judges believe Green Initiative has led to a ¨holistic solution¨. Since it brings all stakeholders to the same table and shares responsibility for a ¨shift of course¨. Hence, that can benefit local communities, businesses, and the planet. This international Award is a milestone for all tourism destinations worldwide. It is evident that tourism can lead the way into a climate-neutral transformation. And as a consequence, it is fundamental for the long-term prosperity of humanity. Lastly, learn how to engage your Travel Business into a New Level of Leadership and Competitiveness by becoming Climate Positive, Climate Neutral and Climate Measured certified here.

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Green Initiative is selected as Finalist

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FOR THE WTM LATIN AMERICA RESPONSIBLE TOURISM AWARD 14 projects were selected for the final of the second edition of the Responsible Tourism Award, promoted by WTM Latin America. The Award The launch of the award took place in 2019. However, the first edition was held virtually last year. This year the event will be in April, in São Paulo. It aims to discover, recognize and promote examples of good practices in the Latin American region Travel and Tourism market. Far-reaching, it combines a wide range of initiatives. From child protection and community benefits to mitigating greenhouse gas emissions and reducing the use of single-use plastics. The finalists Listed bellow in alphabetical order, all projects were developed in Latin America: Accor (France) Associação Movimento Mecenas da Vida (Brazil) Braziliando (Brazil) Diaspora.Black (Brazil) Eposak Foundation In (United States) Government of the State of Tamaulipas (Mexico) Green Initiative (Peru) Hotel Belmar (Costa Rica) Iberostar Group (Spain) Il Viaggio Travel (Costa Rica) Red Costarricense de Turismo Accesible (Costa Rica) Smartrip (Chile) Tui Care Foundation (Holland) Wilderness Patagonia (Argentina) Categories The 14 finalists are competing in these categories: The decarbonization of the travel and tourism sector Supporting employees and communities during the Pandemic Destinations that support a more sustainable, post-COVID reconstruction Increasing diversity in tourism: How inclusive is our industry? Reducing plastic waste in the environment. Should you like to find out more about the Responsible Tourism Award, please click here. Consider engaging your Travel Business into a New Level of Leadership and Competitiveness! Become Climate Positive, Climate Neutral and Climate Measured certified. Click here to learn how.

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First Climate Positive Hotel Brand in the World

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INKATERRA Becomes the First Ever Climate Positive Hotel Brand in the World At a time when hotels are working hard to implement eco-friendly initiatives and be more sustainable, Inkaterra Hotels has managed to achieve a rare feat — become the first ever “climate positive” hotel brand in the world. Green Initiative Certification After measuring Inkaterra’s CO₂ footprint, elaborate mitigation plan with a 5% per year reduction target by 2030 and offset, Green Initiative — certification company — declared the Lima, Peru-based ecotourism company as Climate Positive. This certification means that: “any activity that furthers the achievement of carbon neutrality, provides an environmental benefit by removing additional carbon dioxide from the atmosphere.” The announcement Coincided with the 2021 Climate Change Conference (COP 26). This certification comes as a validation of Inkaterra’s 46 years of efforts. By placing scientific research, biodiversity conservation and sustainability at the very core of its business. Inkaterra has pioneered ecotourism in Peru since 1975. As quoted by Inkaterra Founder and President Jose Koechlin and Head of Content Gabriel Meseth. For us, hospitality is a means to our end, which is sustainable development. Therefore, we work under a holistic approach where we produce scientific research as a basis for biodiversity conservation and the wellbeing of local communities. Jose Koechlin and Gabriel Meseth told HotelsMag. Inkaterra’s plans to achieve the climate positive status. This includes Peru’s first land concession for research and ecotourism purposes at Madre de Dios region of the Amazon rainforest. The region has been sustainably managed by Inkaterra, since 1978. Inkaterra The company established three “eco-lodges” inspired by local architecture. These were built with native materials, and developed several initiatives to restore carbon sinking capacity and conserve biodiversity. In addition, Inkaterra has a goal to restore more than 5,000 hectares by 2025. Which will be achieved in collaboration with the Smithsonian Institution and Forest Friends. Company efforts have been conserving Peru’s biodiversity and wellbeing of local communities. And this, for more than 40 years. “We are encouraging conservation and carbon free travel through the international exhibition ‘Machu Picchu and the Golden Empires of Peru.’ It is the most innovative strategy to promote tourism and investments in Peru.” “The natural environment and native cultures are our most precious resources. Their conservancy is the only way to ensure the future of travel.” Jose Koechlin, Inkaterra Founder and President Engage your Travel Business Learn about how to engage your Travel Business into a New Level of Leadership and Competitiveness. Become Climate Positive, Climate Neutral and Climate Measured certified here. Read this news at HOTELSMag.com By Kathakali Nandi

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