Sustainability Champions

Welcome Érico Mendonça: A Pioneer and Visionary in Sustainable Tourism

We are thrilled to welcome Érico Mendonça, a visionary leader in Brazilian tourism, to our community. With over 35 years of experience shaping the tourism landscape in Brazil, Érico has held pivotal roles, including Secretary of Culture and Tourism for Salvador da Bahia and Superintendent of Tourism Investments for Bahia. He played a crucial role in coordinating the PRODETUR program, which boosted tourism development in the region. Érico’s expertise spans beyond tourism management; he has also made significant strides in tourism-real estate projects, serving as CEO of Prima S.A. His innovative leadership has resulted in landmark developments that blend economic growth with environmental stewardship. Érico is a Senior Consultant for Tourism Development Projects and co-author of the Brazilian Climate Action Guide for Tourism Destinations, a testament to his unwavering commitment to sustainable tourism. His body of work includes numerous publications on the intersection of tourism, socioeconomic development, and real estate in Brazil, making him a thought leader in the field. His notable contributions include: Érico’s work continues to influence how tourism can drive development while fostering environmental responsibility, and we continue to look forward to the impact his forward-thinking ideas will bring to the future of tourism and sustainability. Welcome Érico! #RegenerativeTourism #ClimateAndNaturePositiveTourism 💚🌍🌳🐒👨‍👩‍👧‍👦🏆

Welcome Érico Mendonça: A Pioneer and Visionary in Sustainable Tourism Read More »

Celebrating World Tourism Day with a Global Milestone Green Initiative Wins as World's Leading Sustainable Organisation

Celebrating World Tourism Day with a Global Milestone: Green Initiative Wins as World’s Leading Sustainable Organisation

On this World Tourism Day, Green Initiative is honored to share a significant achievement: winning as the World’s Leading Sustainable Organisation at the 2024 World Sustainable Travel & Hospitality Awards! This recognition underscores our commitment to a greener, more sustainable tourism industry that regenerates rather than depletes. We extend our deepest gratitude to everyone who voted for us and supported our mission to lead the way in sustainable tourism, climate, and nature positive business. This achievement is as much yours as it is ours!” A Legacy of Impactful Tourism Green Initiative has always believed that tourism can be a driving force for good. We’ve pioneered sustainable tourism practices that balance business competitiveness with ecological preservation through our work with partners like Inkaterra Hotels, WorldXchange, and CEPA (Customized Educational Programs Abroad). What It Means to Be the World’s Leading Sustainable Organisation Winning this prestigious award is more than a recognition—it’s a reminder of our responsibility. From reducing the carbon footprints of our certified businesses to pioneering regenerative tourism models, we’ve made great strides in proving that tourism can benefit both people and the planet. Our Ongoing Commitment As we celebrate this milestone, we reaffirm our dedication to continuing our work with partners and clients worldwide to reduce emissions, restore ecosystems, and create sustainable livelihoods for local communities. As we mark World Tourism Day and celebrate this momentous win, we invite you to be part of this journey. Let’s work together to make travel sustainable, responsible, and regenerative—so that future generations can continue to explore the world while preserving its natural beauty. Designated Sites are Integrating Climate Action UNESCO-designated sites like Bonito and Machu Picchu are leading the way in integrating climate action into tourism through innovative practices such as carbon measurement, ecosystem restoration, and waste management solutions. By adopting climate-smart approaches, these destinations are not only reducing emissions but also enhancing community resilience and attracting eco-conscious travelers. Green Initiative’s collaboration with these iconic sites showcases how tourism can actively contribute to global climate goals and serve as a model for sustainable tourism worldwide. Explore our full article to learn how UNESCO Sites Are Pioneering Climate Action in Sustainable Tourism, and leading by example here. We highly recommend downloading Green Initiative’s Climate Action Guide for Tourism Destinations. This essential resource offers practical tools for reducing emissions, improving resource efficiency, and aligning with global climate goals. By following the guide, destinations can enhance resilience, attract eco-conscious travelers, and lead in sustainable tourism. It’s a must-have for those committed to making a positive impact. Contact us to learn more about our projects, certifications, and how we’re working with companies globally to shape a sustainable tourism industry.

Celebrating World Tourism Day with a Global Milestone: Green Initiative Wins as World’s Leading Sustainable Organisation Read More »

How UNESCO Heritage Sites are Integrating Climate Action - Green Initiative

How UNESCO Designated Sites are Integrating Climate Action

Bonito and Machu Picchu: The Power of Twin UNESCO Designated Sites Pioneering Climate Action in Tourism In a time where climate change poses significant challenges to our planet, the tourism industry is stepping up to play a crucial role in mitigating its impact through the Glasgow Declaration for Climate Action in Tourism. In this context, two iconic cultural and ecotourism destinations are leading the way in climate action in tourism. Bonito, located in the Brazilian Pantanal and recognized as a UNESCO Biosphere Reserve, and Machu Picchu, situated in the Peruvian Andes and recognized as a UNESCO Mixed World Heritage Site, integrate climate mitigation best practices into their tourism development models. The results achieved so far, through the climate certification of both destinations, have consistently showcased that through well-informed and pragmatic action, the development of tourism in UNESCO Biosphere Reserves and Mixed World Heritage Sites can go hand in hand with the decarbonization of tourism destinations, generating positive impacts on both the local economy and the climate. Bonito and Machu Picchu: Laboratories for Climate Mitigation Action and Expertise Development Bonito, located in Mato Grosso do Sul, Brazil, was designated a UNESCO Biosphere Reserve in 2000. Bonito has long been a reference for sustainable tourism, known for its crystal-clear rivers, stunning waterfalls, and rich biodiversity. Similarly, Machu Picchu, the ancient Incan citadel nestled in the Andes Mountains of Peru, was declared a UNESCO Mixed World Heritage Site in 1983. In collaboration with the Green Initiative, both UNESCO destinations, Bonito and Machu Picchu, have embarked on a transformative journey to net-zero emissions through a rigorous climate-certification process that involves: In 2021, the tourism destination of Bonito had a total of 17,829.42 tCO2eq emissions. Around 51% of its footprint was related to the consumption of fuels by ground mobile sources, such as cars and buses used by tourists in their visits. The second largest emission was the decomposition of solid residues (22.32%), followed by electricity consumption (6.02%). In the development of Bonito’s Climate Action Plan, several actions were defined to address these core emissions, such as stimulating the use of biofuels, conversion and availability of electric vehicles, waste management improvements in the public system, community engagement in the circular economy, and carbon capture enhancements by promoting ecosystems restorations. On the other hand, in 2022, Machu Picchu successfully reduced its emissions to 7,117.55 tCO2eq, an 18.77% decrease from the 2019 base year. Four processes were implemented to reuse recoverable waste: Additionally, electric vehicles were introduced to transport the generated waste, and waste segregation points were established throughout the district, among other actions. The new waste management processes significantly reduced 40.80 tCO2eq, 2.5 times more than in 2019. Carbon capture from ecological restoration, where 6,596 native trees were planted in degraded areas, capturing 5,055.17 tCO2eq, led to a net emission balance of 2,062.38 tCO2eq. Machu Picchu’s carbon footprint has been fully offset with 2,155 carbon credits from the REDD+ Brazil Nut Concessions project by Bosques Amazónicos (BAM), which protects over 600,000 hectares of megadiverse forests and supports more than 800 Amazon Brazil nut harvesting families in Madre de Dios, Peru. By integrating climate action into their core business models, these destinations are setting new standards for sustainable tourism at UNESCO heritage sites. As Jose Salazar Ríos, Coordinator of the Culture Sector at UNESCO Peru, highlights: “Machu Picchu, one of the 13 World Heritage sites that Peru has, is an inspiring example of how tourism can be integrated with climate action, thus contributing to the sustainability and conservation of World Heritage.“ The Glasgow Declaration on Climate Action in Tourism The Glasgow Declaration on Climate Action in Tourism is a pivotal framework for mobilizing the tourism sector to act decisively on climate change. Launched at the UN Climate Change Conference (COP26) in Glasgow, the Declaration commits signatories to halve emissions by 2030 and achieve net zero by 2050 at the latest. By aligning with the pathways to the Paris Agreement, the Declaration provides a clear roadmap for tourism stakeholders to integrate climate action into their business models. It encourages collaboration across the industry, promoting the sharing of best practices, resources, and innovative solutions to accelerate decarbonization. Bonito and Machu Picchu are exemplary participants in this global movement, demonstrating how UNESCO heritage sites can lead by example in integrating comprehensive climate strategies into their tourism operations. Through initiatives such as these, the Glasgow Declaration aims to unify the tourism industry in the fight against climate change, fostering a collective effort to protect our planet for future generations. The Power of Twin UNESCO Designated Sites in Climate Mitigation The collaboration between Bonito and Machu Picchu, as climate-smart twin cities, holds immense potential for climate mitigation and expertise development worldwide. By sharing best practices, resources, and innovative solutions, they can amplify their impact on reducing tourism-related emissions and serve as a reference for other UNESCO Designated Sites worldwide. According to Sofia Gutierrez, Deputy Director of Sustainable Tourism at UN Tourism: “The experience of Machu Picchu as a signatory of the Glasgow Declaration can be a reference for other tourist destinations in Peru and around the world. In addition to being a natural and cultural treasure, Machu Picchu is also an inspiring example of how the growth of tourism and decarbonization can and should go hand in hand.“ Emerging Opportunities Final Reflections Bonito, as a UNESCO Biosphere Reserve, and Machu Picchu, as a UNESCO Mixed World Heritage Site, both as Carbon Neutral destinations, can provide the tourism industry significant insights into the fight against climate change. Their reinforcement of bilateral collaboration as climate-smart twin cities holds the potential to drive substantial progress in decarbonizing tourism and promoting sustainable development both locally and worldwide. By working together, they can inspire other destinations to follow suit, creating a ripple effect that contributes to a more sustainable and resilient planet. As we look to the future, Bonito’s and Machu Picchu’s partnership serves as a testament to the power of collaboration in addressing the pressing challenges of climate change. Together, they are preserving their natural and cultural

How UNESCO Designated Sites are Integrating Climate Action Read More »

World's Leading Sustainable Organisation 2024 - Green Initiative

Green Initiative Nominated for World’s Leading Sustainable Organisation 2024

We are delighted to share the news that we have been selected as a 2024 nominee for World’s Leading Sustainable Organisation 2024 In an era where sustainability is more crucial than ever, we are honored to announce that Green Initiative has been nominated for the prestigious “World’s Leading Sustainable Organisation 2024” award by the World Sustainable Travel & Hospitality Awards (WSTHA). This nomination reflects our unwavering commitment to integrating climate action into business models and pioneering sustainable practices in the travel and hospitality industry. Why Your Vote Matters Your vote is not just a gesture of support; it is a powerful statement that sustainable business practices are essential for the future of our planet. By voting for Green Initiative, you are endorsing our efforts. The voting window is open and runs until 2 August. How to Vote Voting for Green Initiative is quick and easy. Simply follow this voting link, select Green Initiative, register and validate your e-mail and cast your vote for “World’s Leading Sustainable Organisation 2024.” Every vote brings us one step closer to achieving this honor and amplifying our impact on global sustainability. Spread the Word Help us spread the word by copying and sharing the link to this blog post with your network. 💚 Click the share buttons at the end of the page for quick and easy sharing in social media. Use the following hashtags to join the conversation and show your support: #VoteForGreenInitiative #SustainableTravel #SustainableTourism #RegenerativeTourism #GreenLeadership #ClimateAction #SustainabilityAwards #GreenInitiative #WorldSustainableTravel #EcoFriendly #ClimatePositive #SustainableBusiness #EcoAwards #GreenFuture #SustainabilityChampions About World Sustainable Travel & Hospitality Awards The World Sustainable Travel & Hospitality Awards, launched at COP28 in Dubai as a sister program to the World Travel Awards, aims to recognize and promote individuals and organizations driving sustainable change in travel and tourism. The initiative aspires for every travel sector entity to achieve a net positive impact and implement best practices to protect communities and destinations. The WSTHA Advisory Board, governs the program by setting standards, criteria, and award categories to reflect sustainable best practices in the travel and hospitality ecosystem. About Green Initiative Suppose you have yet to learn about us. In that case, Green Initiative is a leading organization dedicated to internalizing and promoting sustainable business practices. With a focus on nature and climate action, we partner with companies worldwide to integrate sustainability into their operations, ensuring a better future for our planet. Contact us to learn more about our work and impacts.

Green Initiative Nominated for World’s Leading Sustainable Organisation 2024 Read More »