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Continental Travel Peru: Pioneering Carbon-Neutral Business Travel with Green Initiative

Continental Travel is setting the bar high in the business travel industry in Peru with its global commitment to carbon neutrality. At Green Initiative, we are pleased to announce that Continental Travel has started its journey to decarbonize its corporate operations and services. This strategic leadership decision follows several years of investments in sustainability efforts. They have also increased their technical capacities for climate mitigation. “Starting this journey towards carbon neutrality is not just a strategic move for Continental Travel; It’s a way to show our commitment to leading the industry in responsible travel. By measuring, reducing, and offsetting our carbon emissions, we’re setting a new standard for corporate travel services in Peru. We want our clients to know that we are actively contributing to a more sustainable future, with clear, science-based reports on our decarbonization efforts.” As a result, Continental Travel will be positioned as the first corporate business travel operator to achieve Green Initiative’s Carbon Neutral Certification. This achievement will lead the sector into a new standard for low-carbon emissions in corporate travel. Continental Travel is a Peruvian travel operator with over two decades of experience. They have a deep understanding of the international business travel market. Their clients span various industries, including banking, mining, healthcare, energy, and textiles. How Business Travel is Leading the Charge Towards Net-Zero Emissions Business travelers are becoming more committed to achieving net-zero emissions. This includes their own corporate operations and value chains. Marcos Piera, General Director at Continental Travel, states that business travel agencies should not be part of the problem. Instead, they should add value to their corporate clients by measuring, reducing, and offsetting CO₂ emissions. They should also provide consistent and transparent reports with science-based evidence of decarbonization progress. The work led by Continental Travel is innovative but not isolated. Worldwide, the business travel industry is becoming more sophisticated in decarbonizing its services. The power of business travel is significant. Leading flight companies are putting additional pressure on Airbus, Boeing, and Embraer to accelerate progress towards cleaner fuels and more efficient engines. Corporations around the world may reduce business travel due to their need for public pledges and international carbon mitigation goals. By partnering with Green Initiative and undergoing the Carbon Neutral Certification process, Continental Travel is demonstrating its proactive stance in reducing carbon emissions associated with its operations. This initiative aligns with global efforts to combat climate change, such as the Glasgow Declaration for Climate Action in Tourism. This UN initiative aims to catalyze climate and nature-positive action. But what does this mean for business travel? Continental Travel Peru’s bold move toward climate-smart business travel in partnership with Green Initiative is not just about reducing carbon emissions. It’s about leading by example and inspiring positive change within the industry. Take the Next Step Toward Climate-Smart Business Travel Are you ready to elevate your business travel to the next level? Contact us to learn more about our expert advisory services and how your company can become a climate-smart leader in your industry. Join Continental Travel, Green Initiative, and many more businesses that are making a tangible difference for our planet. Written by Tatiana Otaviano, from the Green Initiative team.

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World's Leading Sustainable Organisation 2024 - Green Initiative

Green Initiative Nominated for World’s Leading Sustainable Organisation 2024

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We are delighted to share the news that we have been selected as a 2024 nominee for World’s Leading Sustainable Organisation 2024 In an era where sustainability is more crucial than ever, we are honored to announce that Green Initiative has been nominated for the prestigious “World’s Leading Sustainable Organisation 2024” award by the World Sustainable Travel & Hospitality Awards (WSTHA). This nomination reflects our unwavering commitment to integrating climate action into business models and pioneering sustainable practices in the travel and hospitality industry. Why Your Vote Matters Your vote is not just a gesture of support; it is a powerful statement that sustainable business practices are essential for the future of our planet. By voting for Green Initiative, you are endorsing our efforts. The voting window is open and runs until 2 August. How to Vote Voting for Green Initiative is quick and easy. Simply follow this voting link, select Green Initiative, register and validate your e-mail and cast your vote for “World’s Leading Sustainable Organisation 2024.” Every vote brings us one step closer to achieving this honor and amplifying our impact on global sustainability. Spread the Word Help us spread the word by copying and sharing the link to this blog post with your network. 💚 Click the share buttons at the end of the page for quick and easy sharing in social media. Use the following hashtags to join the conversation and show your support: #VoteForGreenInitiative #SustainableTravel #SustainableTourism #RegenerativeTourism #GreenLeadership #ClimateAction #SustainabilityAwards #GreenInitiative #WorldSustainableTravel #EcoFriendly #ClimatePositive #SustainableBusiness #EcoAwards #GreenFuture #SustainabilityChampions About World Sustainable Travel & Hospitality Awards The World Sustainable Travel & Hospitality Awards, launched at COP28 in Dubai as a sister program to the World Travel Awards, aims to recognize and promote individuals and organizations driving sustainable change in travel and tourism. The initiative aspires for every travel sector entity to achieve a net positive impact and implement best practices to protect communities and destinations. The WSTHA Advisory Board, governs the program by setting standards, criteria, and award categories to reflect sustainable best practices in the travel and hospitality ecosystem. About Green Initiative Suppose you have yet to learn about us. In that case, Green Initiative is a leading organization dedicated to internalizing and promoting sustainable business practices. With a focus on nature and climate action, we partner with companies worldwide to integrate sustainability into their operations, ensuring a better future for our planet. Contact us to learn more about our work and impacts.

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Join the 2º Climate Action in Tourism Seminar Financing Perspectives for Sustainable Decarbonization Bonito Mato Grosso do Sul Brasil Green Initiative

(updated) Join the 2º Climate Action in Tourism Seminar: Financing Perspectives for Sustainable Decarbonization

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Are you ready to take meaningful steps towards decarbonizing the tourism sector? Don’t miss the opportunity to participate in the 2º Climate Action in Tourism Seminar, focusing on Financing Perspectives for the Decarbonization of Companies and Destinations. Post Event: Watch The Seminar Here Grupo Rio da Prata ecotourism receives the Climate Positive Certification from Green Initiative at the seminar. Registration Closed! You Can Still Participate Online What to Expect? This seminar is promoted by the Mato Grosso do Sul Tourism Foundation (FUNDTUR) and Green Initiative and offers a comprehensive overview of commitments and trends in decarbonizing the tourism industry, specifically tailored to the Brazilian context. Join us to explore: Why Participate? By joining this seminar, you’ll gain: Event Details: Seats are limited, so secure your spot now! (registration for in person participation closed, join online here) Agenda and Registration: Click here to view the complete agenda for the event and register for in-person participation. Take advantage of this unique opportunity to contribute to the decarbonization of the tourism sector. Your participation will be instrumental in shaping a more sustainable future for tourism. Let’s work together towards a greener, more resilient tourism industry. See media repercussions here; quick links below

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Embracing Regeneration: A New Horizon in Tourism

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In the shadow of overtourism, climate change and cultural erosion, the tourism industry is at a crossroads, with one path leading to a deeper, more holistic approach known as regenerative tourism. This forward-thinking concept seeks not only to mitigate the negative impacts of travel, but to actively improve the environmental, social and economic fabric of destinations worldwide. Through the lens of real examples, we explore the transformative power of regenerative tourism and its potential to redefine our travel experiences. The Essence of Regenerative Tourism By aiming to leave destinations better than they were found, regenerative tourism goes beyond traditional sustainability. It focuses on revitalising ecosystems, strengthening community ties and ensuring tourism supports the overall wellbeing of host areas. It’s a method that sees tourists as active participants in regeneration, not just visitors. Real-World Examples of Regenerative Tourism Brazil: Sustainable Tourism in Bonito, Mato Grosso do Sul The region of Bonito in Mato Grosso do Sul, Brazil, has become a beacon of regenerative tourism. Known for its crystal-clear rivers and rich biodiversity, the city of Bonito has achieved Carbon Neutral Certification and has implemented strict environmental regulations and innovative practices to ensure that tourism makes a positive contribution to the conservation of the environment and the well-being of the community. As a result, tour operators and local stakeholders such as Rio da Prata Recanto Ecológico and Estância Mimosa are working together to preserve the area’s natural beauty while offering tourists an immersive experience in one of Brazil’s most stunning natural landscapes. Costa Rica’s Conservation Efforts Costa Rica’s commitment to nature is evident from its extensive network of national parks and protected areas, which cover more than a quarter of its land area. The country’s innovative payment for ecosystem services program compensates landowners for conserving forested areas, thus promoting biodiversity and attracting eco-conscious travelers. Tourism companies in Costa Rica such as Tulu Travel and Swetours are helping to conserve the country’s rich biodiversity and reforest areas destroyed by deforestation through regenerative tourism initiatives. Green Initiative’s Forest Friends project in Costa Rica’s Osa Peninsula has also attracted the attention of other companies such as CEPA, which has not only reduced its carbon emissions (CO2e) from its study abroad programmes in 2021, but has also planted over 4,000 native trees to date. In the lush landscapes of the Peninsula de Osa, Green Initiative has partnered with the local Saimiri Foundation to undertake a significant ecosystem restoration project. This collaboration focuses on reviving the region’s rich biodiversity including many endangered species, in particular the Tití Monkey which is threatened by deforestation for agriculture and development. By integrating regenerative practices into the local tourism model, they ensure that every visitor contributes to the environmental health of the area, turning what was once a footprint into a lasting positive impact. New Zealand’s Pioneering Approach New Zealand has long been at the forefront of integrating sustainable practices into its tourism sector. The country has taken this commitment further by embracing the principles of regenerative tourism. Tourism New Zealand’s strategy is to encourage visitors to travel more consciously and engage in activities that have a positive impact on the local environment and communities. One example is the Tiaki Promise, where visitors pledge to look after Aotearoa New Zealand for future generations by committing to care for the land, sea and wildlife by treading lightly and leaving no trace; to travel safely by showing care and consideration for all; and to respect the culture and local communities by travelling with an open heart and mind. The Transformation of Palau The Pacific island nation of Palau has introduced a pioneering policy to ensure that tourism contributes positively to the environment and local communities. The Palau Pledge is a formal promise that all visitors must sign upon arrival, committing them to act in an ecologically and culturally responsible way on the island. This initiative, combined with sustainable tourism practices and vast marine protected areas helps to protect and regenerate Palau’s delicate island and marine ecosystems. Peru: Pioneering Projects in the Amazon and Dry Forests In Peru, Green Initiative works closely with Inkaterra Associación to regenerate critical ecosystems in two distinct regions: Tambopata in the Madre de Dios region, one of the planet’s most biodiverse areas, with a high plant biodiversity of up to 300 tree species/ha, and the Chaparrí Ecological Reserve in the Lambayeque dry forests, where the aim is to safeguard animal and tree species including several IUCN Red List species such as the Andean Bear. Travel agencies in Peru like Kuoda Travel are contributing to the conservation of the region by actively participating in the restoration of ecosystems. These Forest Friends projects not only aim to restore the natural environment but also involve local communities in tourism, ensuring that they benefit economically and socially while maintaining their cultural heritage. This approach has proven effective in preserving biodiversity and enhancing the ecological resilience of these vital areas. Slovenia: A Green Heart in Europe Slovenia is setting benchmarks for regenerative tourism in Europe. Recognized as one of the continent’s greenest countries, Slovenia promotes eco-friendly tourism through its Green Scheme of Slovenian Tourism (GSST), a certification program that supports sustainable development. The country’s emphasis on preserving its natural landscapes and promoting local cultures has contributed to the regeneration of rural areas, turning them into thriving tourist destinations that prioritize the well-being of nature and inhabitants alike The Path Forward These examples illustrate regenerative tourism’s profound impact on preserving and enhancing destinations for future generations. By focusing on regeneration, the tourism industry can contribute to solving global challenges like climate change, biodiversity loss, and social inequality. The success of regenerative tourism hinges on collaboration among all stakeholders—governments, businesses, local communities, and tourists. It requires a shift in mindset from merely using natural and cultural resources to actively contributing to their resilience and revival. Green Initiative’s Role in Shaping Climate Action in Tourism Green Initiative’s contribution to regenerative tourism extends beyond project-specific collaborations. As members of the Glasgow Declaration for Climate Action in Tourism,

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Forests for Life: The Importance of Action on International Day of Forests

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A Call to Action and Reflection As we celebrate the International Day of Forests this Thursday, March 21st, it’s more than a moment for contemplation—it’s a rallying cry for proactive engagement. This year shines a spotlight on Sustainable Development Goal 15: Life on Land, emphasizing forests’ pivotal role in sustaining biodiversity, underpinning ecosystems, and preserving the delicate balance vital to our planet’s wellbeing. In the face of global challenges like climate change and environmental degradation, initiatives such as the Green Initiative Climate Positive Certification and the Forest Friends Certification are notable for the dedication of businesses and individuals to reforesting and rejuvenating essential ecosystems in some of the planet’s most biodiverse areas. Pioneering Reforestation Efforts The verdant expanses of the Península de Osa in Costa Rica, stretching to Tambopata and Chaparrí in Peru, are witnessing the seeds of hope and rejuvenation being sown by Green Initiative Forest Friends. These regions, renowned for their abundant biodiversity, are transforming into symbols of hope and regeneration through the joint efforts of local communities, businesses, and the emerging field of regenerative tourism. The backing from these entities magnifies the impact of reforestation projects. It serves as a blueprint for sustainable development that can inspire others. Peninsula de Osa, in Costa Rica, houses 2.5% of global terrestrial biodiversity. Peninsula de Osa is considered one of the most biodiverse regions, harboring 2.5% of the global terrestrial biodiversity. This megadiversity has received the region’s attention from biologists, primatologists, botanical collectors, and conservationists. It has the most significant wetland ecosystem and mangrove forests in Central America. By planting trees on Peninsula de Osa, we aim to protect animal and tree species, including several threatened species from the IUCN Red List, such as the endangered Central American Squirrel Monkey, also known as Mono Titi, which is threatened mainly by deforestation for agriculture and development, leading to a decline in their extent of occurrence and area of occupancy of 60% over the last 27.5 years. Our restoration initiative aims to reinforce the growing wildlife corridor between the Osa Peninsula and the Talamanca Mountains, which the Osa Conservation Project protects. Local inhabitants receive training and incentives to preserve the ecosystem and engage in sustainable harvesting practices as part of our restoration efforts. Click here to become a Forest Friends certified partner or individual. Tambopata, in Madre de Dios, is a region considered to be the capital of biodiversity in Peru, representing 5% of all biodiversity in the world. The Madre de Dios rainforest is formed by a tremendous Amazonian plain or low jungle; it is one of the wealthiest life formations on earth, with a high plant biodiversity of up to 300 tree species/ha (Gentry, 1988). The department of Madre de Dios has been given the title of “Capital of Biodiversity of Peru” through Law No. 26311, in the merit of its natural wealth. By planting trees in Madre de Dios, we aim to protect animal and tree species, including several threatened species from the IUCN Red List, such as the Jaguar, which is threatened by suspected declines of 20-25% in its population caused by habitat quality decline or fragmentation. Since 2008, the threats to the Jaguar, on a global scale, have continued or intensified. Therefore, our restoration efforts aim to reinforce the Vilcabamba Amboro wildlife corridor that spans the southeastern region of Madre de Dios. Local inhabitants receive training and incentives to protect the ecosystem and engage in sustainable harvesting practices as part of our restoration efforts. Click here to become a Forest Friends certified partner or individual. Chaparrí, in Lambayeque – Peru, is a region with underrepresented dry forest ecosystems. The Chaparri Ecological Reserve, located in the Equatorial Pacific region in Peru is a seasonally dry forest managed by the Muchik Santa Catalina Community of Chongoyape. Seasonally dry forests are amongst the most endangered ecosystems, with less than 10% of their original extent remaining in Latin American and Caribbean countries. The Equatorial Pacific region is also known for a remarkable species richness and level of endemism. By planting trees in Lambayeque, we aim to safeguard animal and tree species including several threatened species from the IUCN Red List such as the Andean Bear which is threatened by habitat degradation, given an approximate 30% of habitats are unsuitable for inhabitants due to lack of connectivity. Habitat suitability is also greatly decreased by human development activities including but not limited to; exploration for oil or expansion for agriculture. Therefore, our restoration efforts aim to reinforce the underrepresented ecosystems in the Chaparri Ecological Reserve. This reserve is in dire need of conservation due to several incidences of urban invasion and extended periods of drought. As part of our restoration efforts, local inhabitants receive training and incentives to protect the ecosystem and engage in sustainable harvesting practices. Chaparrí Emblematic Species Wildlife: Andean Bear, Andean Condor and the Puma.Flora: Palo Santo, Sapote and Huayacan. Click here to become a Forest Friends certified partner or individual. Strengthening Environmental Conservation Through Partnership The collaboration from businesses and individuals in environmental initiatives highlights the significance of united efforts in conservation. Those organizations investing in reforestation not only aid in carbon offsetting but also exhibit a commitment to corporate social responsibility, bolstering their brand and engaging stakeholders. Meanwhile, the Travel and Tourism Market represents an enormous opportunity for more tourists to positively affect the ecosystems they visit, ensuring their environmental footprint is beneficial through Regenerative Tourism. Regenerative tourism is an approach to travel and tourism that goes beyond the principles of sustainability. Instead of merely seeking to minimize the negative impacts of tourism on the environment and local communities, regenerative tourism aims to actively improve and regenerate the ecosystems, cultures, and economies of the destinations visited. It focuses on meaningful experiences that foster a deep connection between tourists and the destination, encouraging a sense of responsibility and participation in local conservation and cultural preservation efforts. It promotes practices that restore nature, rebuild social systems, and revitalize economies in ways that are holistic, inclusive, and forward-thinking. Businesses across

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Inkaterra Hotels: Leading the Way in Sustainable Luxury, Conservation, and Regenerative Tourism in Peru

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Inkaterra Hotels, renowned for their unparalleled luxury and commitment to conservation, have once again been recognized for their excellence in the hospitality industry. Five of their distinguished properties – Inkaterra La Casona, Inkaterra Hacienda Urubamba, Inkaterra Machu Picchu Pueblo Hotel, Inkaterra Hacienda Concepción, and Inkaterra Reserva Amazónica – have been nominated for the prestigious Travel + Leisure World’s Best Awards 2024. Moreover, Inkaterra, acclaimed as the third best in the World’s Best Hotel Brands in 2019, has received another nomination for the esteemed title of best hotel brand. This recognition underscores not only the exceptional service and experiences offered by Inkaterra Hotels but also their unwavering commitment to environmental sustainability, conservation efforts, and regenerative tourism. One of their numerous accolades stands out prominently – their Climate Positive certification. Discover the Wonders of the Peruvian Amazon at the Inkaterra Amazon Field Station: An Immersive Experience for Nature Enthusiasts, Researchers, Students, and Volunteers An enriching experience for natural lovers, researchers, students and volunteers, Amazon Field Station byInkaterra invites all guests to explore the Peruvian Amazon through interactive excursions, inspired by conservation initiatives managed by Inkaterra Asociación within the megadiverse rainforest. Inkaterra Hotels, deeply rooted in the Peruvian landscape, have made significant strides in mitigating their environmental impact while contributing to preserving Peru’s rich biodiversity. Their Climate Positive certification is a testament to their dedication to combatting climate change and protecting the natural wonders surrounding their properties. The concept of Climate Positivity goes beyond mere carbon neutrality; it involves actively removing more carbon dioxide from the atmosphere than the organization emits. Inkaterra Hotels achieves this through a multifaceted approach encompassing various sustainable practices across their properties. From reforestation initiatives to energy-efficient operations and community engagement, each aspect of their operations is meticulously designed to minimize environmental harm and maximize positive contributions to the ecosystem. In addition to their Climate Positive certification, Inkaterra Hotels are at the forefront of the regenerative tourism movement, pioneering innovative approaches that minimize their ecological footprint and actively regenerate the environments in which they operate. Inkaterra goes beyond sustainability to restore and rejuvenate the natural landscapes and communities surrounding their properties by implementing regenerative practices such as regenerative agriculture, reforestation, and ecosystem restoration. Through initiatives like their Spectacled Bear Conservation project and native tree planting programs, they empower local communities and promote biodiversity conservation, ensuring that their presence leaves a lasting positive impact on both the environment and the people who call these regions home. Inkaterra’s commitment to regenerative tourism enriches the guest experience. It serves as a beacon of hope for the future of responsible Travel worldwide. Inkaterra La Casona, nestled within the historic city of Cusco, seamlessly blends colonial charm with modern comforts while prioritizing sustainability. The property is a beacon of eco-conscious luxury, showcasing how heritage preservation and environmental stewardship coexist harmoniously. Meanwhile, Inkaterra Hacienda Urubamba offers guests a serene retreat in the Sacred Valley of the Incas, where breathtaking landscapes and cultural immersion go hand in hand with responsible tourism practices. In the heart of the Andean cloud forest, Inkaterra Machu Picchu Pueblo Hotel provides an enchanting escape for travelers seeking to connect with nature without compromising luxury. Here, guests can explore the lush surroundings while supporting conservation efforts to safeguard the delicate ecosystem. Venturing into the Amazon rainforest, guests of Inkaterra Hacienda Concepción and Inkaterra Reserva Amazónica are treated to an immersive wilderness experience like no other. These eco-lodges offer unparalleled opportunities for wildlife encounters and actively contribute to rainforest conservation through research, education, and sustainable tourism initiatives. As Inkaterra Hotels continues to garner acclaim for its exceptional hospitality and commitment to sustainability, it invites travelers worldwide to join it in its conservation journey. By voting in the Travel + Leisure World’s Best Awards 2024, guests can support responsible tourism practices and help elevate Inkaterra Hotels to greater heights of excellence. In a world where luxury often comes at the expense of the environment, Inkaterra Hotels is a shining example of how hospitality and conservation can converge to create unforgettable experiences while safeguarding the planet for future generations. Green Initiative and Forest Friends: Leading the Way Towards Regenerative Tourism and Sustainable Hospitality with Inkaterra Hotels As partners of Inkaterra Hotels, Green Initiative and Forest Friends are immensely proud of their dedication to sustainable practices, conservation, and regenerative tourism. We applaud their leadership in the hospitality industry and stand alongside them in their commitment to protecting the planet. We encourage other hotel brands worldwide to follow the example and contact us for guidance and support in implementing environmentally responsible initiatives through our Climate and Nature Positive advisory and certification processes. Together, we can make a significant difference in preserving our natural heritage. Written by Yves van Hemelryck, from the Green Initiative Team.

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