Regenerative Tourism

Green Initiative Showcases Machu Picchu as a Model for Carbon-Neutral and Regenerative Tourism at COP16

Green Initiative Showcases Machu Picchu as a Model for Carbon Neutral and Regenerative Tourism at COP16

During the 16th Conference of the Parties to the United Nations Convention on Biological Diversity (COP16), Green Initiative presented the case of Machu Picchu as a model for a Carbon Neutral and Regenerative Tourism Destination. COP16 concluded in Cali after 12 days of intense discussions. Known as “The People’s COP,” the summit was divided into a blue zone for official negotiations and a green zone focusing on civil society participation. According to the Colombian government, the green zone attracted nearly a million visitors, with around 40,000 attending various academic activities. In the blue zone, where negotiations took place, parallel events were also organized in the pavilions of different countries and entities. Among these was the Peru Pavilion, which hosted a series of prominent events, including one titled “Machu Picchu: Carbon-Neutral and Regenerative Tourism Destination.” This session showcased the climate and nature-positive initiatives underway in Machu Picchu, aimed at reducing carbon emissions and restoring ecosystems as part of its tourism management. The panel featured representatives from organizations such as the National Service of State-Protected Natural Areas (SERNANP), AJE Group, Tetra Pak, and Latam Airlines. Panelists emphasized the importance of public-private sector collaboration for the success of projects like Machu Picchu. They recognized the leadership of Green Initiative as a key advisor in the region’s transition to decarbonization and regenerative tourism. COP16 was a platform for dialogue and reflection and marked significant milestones in its final plenary session. Among the most notable were creating a subsidiary body for Article 8J to support Indigenous peoples and local communities, the acknowledgment of Afro-descendant peoples as biodiversity guardians, and the Cali Fund, a global mechanism for the equitable distribution of benefits derived from genetic information. Additionally, collaboration between the Biodiversity and Climate Change agendas was promoted, in preparation for COP29 on Climate Change in Azerbaijan and the upcoming COP30 in Brazil. Colombia also took the opportunity to launch the world’s first biodiversity bonds during COP16, an initiative aimed at involving the private sector in biological diversity preservation. Banco Davivienda, with an investment of up to 50 million dollars from the International Finance Corporation (IFC), will channel these resources into projects with positive biodiversity impacts. Similarly, BBVA Colombia issued another bond, subscribed to by IDB Invest and IFC in two tranches to finance projects with positive biodiversity impacts. Written by Musye Lucen from the Green Initiative team. Related articles:

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Join Us at COP 16 Machu Picchu – A Carbon Neutral and Regenerative Tourism Destination

Join Us at COP 16: Machu Picchu – A Carbon Neutral and Regenerative Tourism Destination

At this year’s COP 16, we are excited to invite you to a key side event, organized by Green Initiative, focusing on how one of the world’s most iconic sites—Machu Picchu—is becoming a global leader in sustainable tourism. Discover how collaboration between public and private sectors is making Machu Picchu a carbon-neutral and regenerative tourism destination, setting a benchmark for ecological restoration and sustainable travel. Join us as we explore how this UNESCO World Heritage site is becoming a global example of climate and nature positive tourism. This event will dive into the innovative approaches taken to protect Machu Picchu’s natural environment while boosting local economies and community engagement. The conversation will center on how carbon neutrality and ecosystem restoration are integrated into tourism, creating a model for other global destinations. 🌿 Event: Machu Picchu: Carbon Neutral and Regenerative Tourism Destination 📅 Date: Friday, October 25⏰ Time: 1:30 PM – 2:45 PM📍 Location: Peru Pavilion, Cali, Colombia Why Attend? Machu Picchu is not just a symbol of cultural history but now also stands as a model for green tourism. This event will highlight the collaborative efforts that have transformed this destination into a carbon-neutral site, with regenerative practices that are reviving local ecosystems and supporting sustainable economic growth for the region. Key Speakers: 🗣 Moderated by: Musye Lucen, Carbon Management Advisor and Youth Leader Program Advocate at Green Initiative. What to Expect Can’t make it in person? No worries! You can catch the event via live stream on Youtube. Let’s come together to create a blueprint for sustainable tourism that not only preserves cultural heritage but also nurtures the environment for future generations. Why COP 16 is a Turning Point for Global Biodiversity Taking place from October 21 to November 1, 2024, in Cali, Colombia, COP 16 (the 16th Conference of the Parties to the Convention on Biological Diversity) is a pivotal moment for global biodiversity efforts. This conference aims to convert the ambitious goals set by the Kunming-Montreal Global Biodiversity Framework into actionable strategies. These goals include protecting 30% of Earth’s land and oceans by 2030 and mobilizing $200 billion annually to restore biodiversity. COP 16 brings together governments, NGOs, the private sector, and Indigenous communities to address urgent challenges like habitat loss, biodiversity finance, and equitable benefit-sharing. Colombia, as one of the most biodiverse countries in the world, is a fitting host, underscoring the urgency of preserving ecosystems critical to the planet’s future​. Together, we can lead the way to a more sustainable and regenerative future for tourism and the planet. 🌱

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Green Initiative's Climate and Nature Positive Sustainability Work Featured in One Planet Network's Tools and Resources A Major Step for Global Climate Action

Green Initiative’s Climate and Nature Positive Sustainability Work Featured in One Planet Network’s Tools and Resources: A Major Step for Global Climate Action

In a powerful endorsement of our efforts to drive climate and nature positive sustainability in tourism, Green Initiative has been prominently featured in the One Planet Network’s Tools and Resources section, a key platform for advancing climate-positive action. Several landmark projects, including the Carbon Neutral Certification renewal of Machu Picchu, the Climate Action Guide for Tourism Businesses and Destinations publication, and a comprehensive International Webinar on Regenerative Tourism, are now listed among vital tools supporting global climate action planning. Machu Picchu’s Carbon Neutral Certification: A Global Model for Heritage and Sustainability At the forefront of these efforts is the successful renewal of Machu Picchu’s Carbon Neutral Certification, a project led by Green Initiative now featured on the One Planet Network. The certification underscores the site’s ongoing commitment to reducing its environmental impact. It serves as a model for other world heritage sites aiming to align with the objectives of the Glasgow Declaration on Climate Action in Tourism. This achievement is highlighted in the One Planet Network’s news section, emphasizing the importance of carbon-neutral strategies in heritage tourism. Read more about Machu Picchu’s Carbon Neutral Certification here. The Climate Action Guide: A Vital Tool for Tourism Operators Green Initiative’s Climate Action Guide for Tourism Businesses and Destinations is now available through the One Planet Network’s Tools and Resources. This guide provides a practical, action-oriented framework for tourism stakeholders to create and implement climate-positive action plans. It addresses key areas such as reducing carbon emissions, adopting renewable energy, improving waste management, and integrating sustainable business practices. The guide offers step-by-step strategies for tourism operators looking to advance their climate commitments in line with the Glasgow Declaration, making it an indispensable resource for businesses and destinations seeking to reduce their carbon footprints. Access the Climate Action Guide for Tourism Businesses and Destinations here. International Webinar on Regenerative Tourism: Expanding the Scope of Sustainability Also featured on the platform is the recording of an insightful International Webinar on Regenerative Tourism, co-hosted by Green Initiative. This webinar explores the concept of regenerative tourism, which aims to minimize environmental harm and restore and rejuvenate ecosystems. As businesses and destinations seek ways to contribute positively to the environment, this approach offers a new paradigm for ecological sustainability and long-term competitiveness in the tourism sector. The webinar provides valuable knowledge on how tourism can be a force for ecological restoration, helping businesses implement practices that leave destinations better than before. Watch the International Webinar on Regenerative Tourism here. Empowering Climate Action in Tourism Through One Planet Network The inclusion of Green Initiative’s work in the One Planet Network’s Tools and Resources section signifies a major step forward in empowering tourism operators to actively participate in global climate action. These resources—from real-world examples of Machu Picchu’s carbon neutrality to actionable guides and educational webinars—are now accessible to tourism businesses, destinations, and stakeholders worldwide. This collaboration strengthens the push for a more sustainable and climate-resilient tourism industry, reinforcing that tourism can lead global efforts to fight climate change. By leveraging these tools and resources, destinations worldwide can follow the path paved by Green Initiative, taking bold steps toward reducing their environmental impact while enhancing the resilience of their operations. Contact us to learn more about our services and receive expert climate and nature positive advice for your business organization. Related articles

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Green Initiative at the One Planet Network Forum 2024

Green Initiative at the One Planet Network Forum 2024

In September, Green Initiative participated in the One Planet Network Forum 2024 in Rio de Janeiro, participating in the panel “Tourism Reimagined: Towards Circular, Low Carbon, Regenerative, and Inclusive Operations.” We shared our work on sustainable tourism and explored how the industry can drive positive environmental change. Our discussion highlighted practical ways to integrate circular economies, low carbon practices, and inclusive approaches in tourism, with valuable contributions from leading organizations like @fundtur.ms, @grupo.cataratas, @embraturbrasil, @unwto, and @unep. This was an inspiring platform to showcase the importance of Climate and Nature Positive organizations and their action initiatives in tourism. As proud signatories of the #GlasgowDeclarationinTourism, we continue to drive climate action in the tourism sector, fostering sustainable operations that benefit both people and the planet—leading by example @greeninitiative.eco. We’re thrilled to congratulate Grupo Cataratas and Amazon Ecopark Jungle Lodge for becoming signatories to the Glasgow Declaration on Climate Action in Tourism! Their commitment to driving climate action in tourism is a decisive step towards reducing emissions and enhancing sustainability within the industry. By joining this global initiative, they are helping to create a more climate-resilient and nature-positive future for tourism. We applaud their leadership and look forward to seeing the positive impact of their efforts! We want to thank all our friends who joined the panel with Matheus Mendes from the Green Initiative team for their brilliant insights during the panel and for contributing to an inspiring discussion. Matheus’s input on circular and regenerative tourism practices was key to demonstrating how tourism can catalyze environmental and social benefits. The collective expertise in the room made for an engaging and impactful session, and we’re grateful to all involved for pushing the conversation forward!

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Green Initiative Selected as Finalist in the Green Projects Innovation Challenge Pioneering a New Era of Sustainable Tourism in Latin America and the Caribbean (1)

Green Initiative Selected as Finalist in the Green Projects Innovation Challenge: Pioneering a New Era of Sustainable Tourism in Latin America and the Caribbean

We are thrilled to announce that Green Initiative has been selected as a finalist in the Green Projects Innovation Challenge—a groundbreaking effort led by UN Tourism in collaboration with the Development Bank of Latin America and the Caribbean (CAF). This challenge, designed to accelerate innovation in the tourism sector, aims to reshape the industry by promoting green projects that enhance sustainability, reduce emissions, and generate positive social and economic impact, particularly in rural and community tourism. A Transformative Vision for Tourism The Green Projects Innovation Challenge emerges at a pivotal moment for the tourism industry. As global travel rebounds, there is an increasing call for tourism experiences that captivate travelers and foster ecological and social transformation. With the Latin America and the Caribbean sector showing significant resilience—achieving 87% of 2019 tourism levels between January and July 2023—this is a crucial opportunity to rethink how tourism operates. At the heart of this challenge is a drive to push forward innovation that addresses both environmental imperatives and the evolving demands of travelers who increasingly seek responsible and sustainable experiences. As part of this initiative, the Green Projects Innovation Challenge recognizes the critical role that green projects play in promoting sustainability. The tourism sector, a significant contributor to global economies, must now confront pressing emissions, waste management, and ecosystem preservation challenges. By supporting initiatives that harness new ideas and technologies, UN Tourism and CAF are striving to make tourism a driver of positive change for local communities, ecosystems, and economies. Green Initiative: Driving Decarbonization and Ecological Restoration Green Initiative’s selection as a finalist underscores the impact of our work in decarbonizing and restoring ecosystems, particularly through the innovative application of technology and data. Our model, built on five key stages of decarbonization and validated by international standards, has already generated measurable value for tourism businesses and destinations. By integrating climate action into business models, we empower our clients to reduce emissions while unlocking opportunities for climate-smart innovations in products and services. In line with the goals of the Green Projects Innovation Challenge, we have also focused on strengthening rural and community tourism, a sector with immense potential for sustainable transformation. By driving ecological restoration and reducing the negative impacts of land-use change, our work aligns with the broader mission to enhance the tourism sector’s contribution to climate goals and biodiversity conservation. Innovation to Address Local and Global Challenges The Green Projects Innovation Challenge seeks to empower startups and enterprises that redefine how tourism interacts with nature. This initiative emphasizes not only the reduction of emissions but also the preservation and regeneration of ecosystems and biodiversity across Latin America and the Caribbean. Doing so offers a pathway for tourism companies to meet the growing expectations of environmentally conscious travelers while fostering local economic development. Our commitment to these goals is evidenced by our authorship of critical resources such as the Climate Action Guide for Tourism Businesses and Destinations and the Brazilian Guide to Climate Action for Tourism Businesses and Destinations, developed in partnership with national tourism organizations. These tools provide essential guidance for tourism companies looking to implement sustainable practices and achieve measurable climate impacts. Building a Future of Climate and Nature Positive Regenerative Tourism Being recognized as a finalist in this challenge affirms our leadership in sustainable tourism and motivates us to continue driving change across the industry. Our participation in initiatives such as the United Nations Climate Change—Climate Neutral Now and the Global Covenant of Mayors for Climate & Energy reinforces our commitment to integrating Climate-Positive and Nature-Positive impacts into the tourism sector. As tourism in Latin America and the Caribbean recovers, we are excited to work alongside industry leaders and innovators to ensure this growth is sustainable, inclusive, and transformative. By combining cutting-edge technology with community-focused approaches, we aim to create tourist experiences that are not just memorable, but that also contribute to the long-term health of our planet. A Call for Innovation and Collaboration As we move forward in this challenge, we are eager to collaborate with other visionary organizations and stakeholders who share our mission to make tourism a force for good. Through innovative green projects, we can collectively drive the shift toward a more sustainable tourism industry that prioritizes preserving our natural resources, reducing emissions and uplifting communities. We extend our deepest gratitude to UN Tourism and CAF for recognizing our efforts and for their unwavering support of green projects that are set to transform the tourism sector in Latin America and the Caribbean. Together, we can build a future where tourism plays a leading role in shaping a more sustainable and equitable world. Contact us to receive expert advisory and become a Climate and Nature Positive Certified tourism business or destination. Discover our Climate Positive, Carbon Neutral and Carbon Measured certifications here. Related articles:

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Catastrophic Decline in Global Wildlife Populations A System in Crisis

Catastrophic Decline in Global Wildlife Populations: A System in Crisis

WWF’s flagship Living Planet Report details sharp declines in monitored wildlife populations with the steepest drops recorded in Latin America and the Caribbean (95%), Africa (76%) and Asia–Pacific (60%), followed by North America (39%) and Europe and Central Asia (35%). The latest report from the World Wildlife Fund (WWF) has brought alarming news to the forefront: wildlife populations worldwide have suffered an unprecedented 73% decline in just 50 years. This revelation is more than just a statistic—it is a wake-up call that underscores the fragility of our natural ecosystems and the impact of human activities on biodiversity. Over the past 50 years (1970–2020), the average size of monitored wildlife populations has shrunk by 73%, as measured by the Living Planet Index (LPI). This is based on almost 35,000 population trends and 5,495 species of amphibians, birds, fish, mammals and reptiles. Freshwater populations have suffered the heaviest declines, falling by 85%, followed by terrestrial (69%) and marine populations (56%). The Living Planet Report, a detailed analysis of global wildlife trends, exposes how habitat loss, climate change, overexploitation, pollution, and invasive species are driving the decline of species essential to our planet’s health. Without immediate action, we risk crossing irreversible ecological thresholds, with dire consequences for wildlife and humanity. Declines in wildlife populations can act as early warning indicators ofincreasing extinction risk and the potential loss of healthy ecosystems. When ecosystems lose resilience they are more susceptible to additional disturbance and the report examines how the dual crises of nature loss and climate change are pushing the planet closer to dangerous and irreversible tipping points. The Living Planet Report underlines the urgency of the world meeting global goals on nature, climate and sustainable development by 2030. To achieve this, it presents solutions to transform conservation and the energy, food and financial systems in a fair and inclusive way. The report warns that the next five years will be crucial for the future of life on Earth but that there is hope. The Alarming State of Wildlife Decline According to the WWF’s findings, the decline in wildlife populations is not evenly distributed across regions or species. Some areas, particularly those rich in biodiversity like the Amazon rainforest and African savannahs, are experiencing even more severe reductions. For instance, freshwater species have declined by an average of 83%, the most significant drop across any species category. WWF attributes these losses primarily to the following factors: The Ripple Effect: Why Wildlife Decline Matters to Us All Wildlife plays an integral role in maintaining ecosystem balance. The sharp decline in biodiversity directly affects ecosystem services that humans rely on, such as pollination, water purification, climate regulation, and soil fertility. The loss of these services can lead to food and water insecurity, increased natural disasters, and economic instability. Pollinators, such as bees, birds, and bats, are essential for agricultural productivity. Their decline threatens global food supplies and the agricultural economy. Similarly, wetlands and forests act as natural carbon sinks, absorbing greenhouse gases from the atmosphere. As these ecosystems degrade, our ability to combat climate change diminishes, exacerbating global warming and its associated impacts. Economic Implications: Nature’s Positive Value Beyond Measure The financial cost of losing wildlife and degrading ecosystems is immense. According to WWF and other environmental economists, the global economy could suffer trillions of dollars in losses annually if current trends continue. Natural resources provide livelihoods for millions of people, especially in developing countries where eco-tourism, fisheries, and agriculture are primary sources of income. The degradation of ecosystems threatens these economies, leading to job losses, increased poverty rates, and greater social inequalities. Investing in nature conservation is not just about protecting wildlife; it’s about sustaining a healthy economy, ensuring food security, and building resilience against climate-related risks. A Call to Action: What Needs to Be Done Addressing the wildlife crisis requires urgent, collective action at all levels of society. WWF’s report outlines several key strategies for reversing the decline: Green Initiative’s Perspective: Regenerative Tourism as a Solution In alignment with WWF’s call for integrated solutions to the wildlife crisis, Green Initiative, a leader in sustainable development, emphasizes the role of regenerative tourism in transforming how we interact with nature. His upcoming white paper outlines six dimensions of regenerative tourism: Community Engagement, Biodiversity, Climate, Water, Landscapes, and Governance. Regenerative tourism aims to enhance environmental conservation and promote economic development by fostering deeper connections between travelers and local communities. This approach minimizes tourism’s impact on natural habitats and actively contributes to the restoration and preservation of wildlife ecosystems. The Role of Individuals in Wildlife Conservation While large-scale policies and international cooperation are critical, individual actions can also make a meaningful impact. Here are some ways that each of us can contribute to the cause: A Path Forward: Hope Amidst the Crisis Despite the grim statistics, there is still hope. Nature’s resilience means that with dedicated efforts, many ecosystems and species can recover. Success stories of species brought back from the brink of extinction demonstrate that change is possible when humanity unites for a common cause. The WWF’s report serves as both a warning and a guide, highlighting the need for immediate, coordinated action to halt wildlife decline and restore nature’s balance. We can steer the planet toward a more resilient and prosperous future by embracing sustainable practices, investing in conservation, and prioritizing biodiversity in policy and business decisions. Conclusion The unprecedented decline in global wildlife populations is not just a crisis for nature; it’s a crisis for humanity. Our future depends on the health of the planet’s ecosystems. As we stand on the brink of a tipping point, our actions today will determine the legacy we leave for future generations. Now is the time for global leaders, industries, and individuals to act decisively and collaboratively. It’s still possible to make a difference, but the window of opportunity is closing rapidly. Together, we can protect the planet’s biodiversity, secure our future, and create a world where people and nature thrive. For more in-depth insights, visit the WWF’s official

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Plastic pollution in the Brazilian coast perceptions from hotel managers on the consumption of disposables

Plastic Pollution In The Brazilian Coast Study: Perceptions From Hotel Managers On The Consumption Of Single-Use Plastic Disposals

Introduction Plastic pollution is a growing global concern, representing about 12% of all waste worldwide, with production rapidly increasing. By 2019, plastic production reached 396 million tons annually, equating to about 53 kilograms per person per year. Despite this massive production, only 9% of all plastic produced has been recycled. Brazil alone generates 11.3 million tons of plastic waste per year, making it the fourth-largest producer of plastic waste in the world. Single-use plastics (SUPs), like bottles, cups, and packaging, account for a significant portion of this pollution, with their improper disposal leading to severe ecological impacts, particularly in marine environments. The study aims to explore the perceptions of hotel managers on the Brazilian coast regarding the consumption and management of SUPs, their impact on tourism, and the challenges faced in transitioning to more sustainable practices. By focusing on these stakeholders, who play a direct role in managing tourist interactions with the environment, it seeks to provide insights into the broader implications of SUPs for the tourism industry in Brazil. Impact of Single-Use Plastics on Coastal Tourism The study highlights a range of perspectives from hotel managers on the issue of plastic pollution. While some see it as a significant problem that directly affects the attractiveness of coastal areas, others view it as a minor concern. The majority of managers acknowledge the environmental damage caused by SUPs but note that economic factors often drive decision-making, prioritizing cost savings over ecological considerations. Plastic pollution not only mars the natural beauty of tourist destinations but also imposes high cleaning costs on local businesses. Some hotel managers expressed frustration over the lack of government support for waste management, often leaving them to bear the burden of maintaining clean beaches. These efforts are crucial, as the presence of littered beaches can deter tourists and reduce their overall experience, impacting the local economy. Management of Single-Use Plastics in Hotels All participating hotels reported using SUPs, primarily in the form of cups, bottles, and packaging. However, only a small percentage actively engaged in initiatives to reduce or replace these items. Strategies to manage plastic use included replacing plastic straws with biodegradable alternatives, conducting environmental education for guests and staff, organizing beach clean-up efforts, and implementing internal training programs to reduce plastic use. Despite these efforts, several barriers hinder progress toward sustainable practices. Hotel managers cited the unavailability of cost-effective and high-quality plastic alternatives, resistance from consumers who prefer the convenience of disposables, and a lack of strong leadership and investor support as significant challenges. Additionally, many businesses struggled with implementing circular economy principles, indicating a need for more comprehensive industry changes. The Role of Circular Economy in Addressing Plastic Pollution The study underscores the importance of moving from a linear model of consumption and disposal to a circular economy approach. In a circular economy, products are designed to minimize waste and are either reusable, recyclable, or biodegradable. This shift requires a collective effort involving changes in consumer behavior, innovations in product design, and supportive policies from both the private sector and governments. However, the implementation of circular economy principles in the hospitality industry remains limited due to a lack of understanding and the practical challenges of changing established systems. Many hotel managers were unaware of how to integrate these principles into their operations, indicating a need for more education and advocacy around sustainable practices. Impact of the COVID-19 Pandemic on Plastic Use The COVID-19 pandemic has significantly worsened the issue of plastic pollution. The surge in the use of disposable items like masks, gloves, and single-use packaging has contributed to an increase in plastic waste. This situation presents additional challenges for coastal regions that are already grappling with the impacts of plastic pollution on their ecosystems and tourism activities. The pandemic’s impact on waste generation emphasizes the need for a renewed focus on developing sustainable solutions that balance health and environmental concerns. Efforts to reduce plastic use must adapt to the new reality, incorporating hygiene requirements without compromising on sustainability goals. Recommendations for Sustainable Management of Plastics To address the plastic pollution crisis effectively, the study suggests several key strategies: Conclusion The study provides valuable insights into the challenges faced by coastal hotel managers in Brazil regarding the management of SUPs. While there is a growing awareness of the environmental issues posed by plastic pollution, economic concerns and a lack of alternative solutions hinder significant progress. The COVID-19 pandemic has exacerbated these challenges, increasing the demand for disposable items and complicating efforts to reduce plastic waste. To move towards a more sustainable future, there is a pressing need for broader adoption of circular economy principles, stronger regulations, and a shift in consumer and industry behavior. By addressing these challenges, the hospitality sector can play a pivotal role in reducing plastic pollution and safeguarding the natural beauty of Brazil’s coastal regions for future generations. We want to extend our heartfelt thanks to Jaqueline Gil, our Scientific and Technical Advisory Council member, for allowing us to share this important research. The study, titled “Poluição plástica no litoral brasileiro: percepções de gestores de meios de hospedagem sobre consumo de descartáveis,” was authored by David Leonardo Bouças da Silva, Jaqueline Gil, Elimar Pinheiro do Nascimento, Helena Araújo Costa, and Ravel Paixão. Published in the Revista Brasileira de Pesquisa em Turismo (RBTUR), São Paulo, volume 16, e-2481, in 2022. We appreciate the opportunity to bring greater attention to these valuable findings. We recommend the reading of the full study, that can be accessed here: https://doi.org/10.7784/rbtur.v16.2481. If your organization is facing challenges with plastic pollution and the management of single-use plastics (SUPs), we encourage you to contact us at Green Initiative. Our advisory services supports businesses in adopting sustainable practices, navigating the complexities of waste management, and transitioning to a climate and nature positive circular economy model. By partnering with us, you can overcome these obstacles and take meaningful steps toward reducing your environmental impact while enhancing your climate and nature sustainability credentials. Contact us here. Suggested articles:

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Celebrating World Tourism Day with a Global Milestone Green Initiative Wins as World's Leading Sustainable Organisation

Celebrating World Tourism Day with a Global Milestone: Green Initiative Wins as World’s Leading Sustainable Organisation

On this World Tourism Day, Green Initiative is honored to share a significant achievement: winning as the World’s Leading Sustainable Organisation at the 2024 World Sustainable Travel & Hospitality Awards! This recognition underscores our commitment to a greener, more sustainable tourism industry that regenerates rather than depletes. We extend our deepest gratitude to everyone who voted for us and supported our mission to lead the way in sustainable tourism, climate, and nature positive business. This achievement is as much yours as it is ours!” A Legacy of Impactful Tourism Green Initiative has always believed that tourism can be a driving force for good. We’ve pioneered sustainable tourism practices that balance business competitiveness with ecological preservation through our work with partners like Inkaterra Hotels, WorldXchange, and CEPA (Customized Educational Programs Abroad). What It Means to Be the World’s Leading Sustainable Organisation Winning this prestigious award is more than a recognition—it’s a reminder of our responsibility. From reducing the carbon footprints of our certified businesses to pioneering regenerative tourism models, we’ve made great strides in proving that tourism can benefit both people and the planet. Our Ongoing Commitment As we celebrate this milestone, we reaffirm our dedication to continuing our work with partners and clients worldwide to reduce emissions, restore ecosystems, and create sustainable livelihoods for local communities. As we mark World Tourism Day and celebrate this momentous win, we invite you to be part of this journey. Let’s work together to make travel sustainable, responsible, and regenerative—so that future generations can continue to explore the world while preserving its natural beauty. Designated Sites are Integrating Climate Action UNESCO-designated sites like Bonito and Machu Picchu are leading the way in integrating climate action into tourism through innovative practices such as carbon measurement, ecosystem restoration, and waste management solutions. By adopting climate-smart approaches, these destinations are not only reducing emissions but also enhancing community resilience and attracting eco-conscious travelers. Green Initiative’s collaboration with these iconic sites showcases how tourism can actively contribute to global climate goals and serve as a model for sustainable tourism worldwide. Explore our full article to learn how UNESCO Sites Are Pioneering Climate Action in Sustainable Tourism, and leading by example here. We highly recommend downloading Green Initiative’s Climate Action Guide for Tourism Destinations. This essential resource offers practical tools for reducing emissions, improving resource efficiency, and aligning with global climate goals. By following the guide, destinations can enhance resilience, attract eco-conscious travelers, and lead in sustainable tourism. It’s a must-have for those committed to making a positive impact. Contact us to learn more about our projects, certifications, and how we’re working with companies globally to shape a sustainable tourism industry.

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How Destinations Can Become Climate Certified and Why It Matters - Green Initiative

How Destinations Can Become Climate Certified and Why It Matters

In today’s climate-conscious world, destinations seeking to be Climate Certified must follow a structured process, provided by Green Initiative. The certifications align them with international sustainability frameworks, including the Paris Agreement and Glasgow Declaration. Here’s how destinations can get certified, and why they should do so. Steps to Climate Certification Why Pursue Certification? Inspiration from Machu Picchu’s Journey A prime example of climate certification success is Machu Picchu, which was recently recertified as Carbon Neutral after achieving an impressive 18.47% reduction in carbon emissions since its 2021 certification. This ancient site has become a global leader in sustainable tourism by implementing comprehensive emission reduction measures, waste management systems, and reforestation projects. Machu Picchu’s journey proves that iconic destinations can effectively align their operations with climate goals while preserving their cultural and natural heritage. By achieving climate certification from Green Initiative, destinations contribute to the global fight against climate change and position themselves as top choices for responsible travelers and businesses. The certification process fosters resilience, ensures compliance with international standards, and paves the way for a sustainable future. You can read the full story here for more on Machu Picchu’s inspiring climate action. How UNESCO-Designated Sites Are Leading Climate Action Destinations looking to achieve climate certification can draw inspiration from UNESCO-designated sites, which are actively integrating climate action into their preservation efforts. As outlined by Green Initiative, UNESCO sites like natural reserves and cultural landmarks are adopting sustainable practices to safeguard both heritage and ecosystems. These sites are not only reducing emissions but also enhancing climate resilience by protecting biodiversity, demonstrating that climate-conscious tourism is feasible and essential for long-term conservation. For more on this topic, visit here. Bonito’s Leadership in Climate Action Another outstanding example of climate certification is Bonito, a renowned ecotourism destination in Brazil. Bonito achieved climate certification through its commitment to sustainability, implementing actions that have reduced its carbon footprint while preserving its natural wonders. Bonito’s certification underlines the importance of eco-friendly practices in tourism, proving that destinations can thrive while protecting their ecosystems. City mayors and tourism leaders can follow Bonito’s lead by engaging with Green Initiative to guide their climate action efforts. “We are here today because this is the result of work done by the destination for many years. Bonito is inherently responsible, and this certification is not just an award but a global commitment that Bonito makes to the world, to become an even more responsible destination. This achievement reflects decades of responsible management, environmental care, and the dedication of local businesses and guides. Celebrate, but also remember that we have an even greater commitment moving forward to achieve more in the coming years.” – Bruno Wendling, president director of Fundtur, emphasized the importance of Bonito’s long-standing efforts in achieving certification. For more information, see here. A Call to Action for City Mayors and Tourism Secretariats City mayors and secretariats play a critical role in shaping sustainable tourism and reducing their cities’ environmental impact. By partnering with Green Initiative, cities can embark on a journey toward climate certification, ensuring a resilient future while promoting eco-friendly tourism. Green Initiative offers expert advisory and guidance, resources, and certification programs to help cities reduce their carbon footprint, protect and restore ecosystems, and lead the way in global climate action. We encourage city leaders to contact us to explore how their destination can become climate-certified and set a benchmark for sustainable urban tourism. We strongly encourage downloading Green Initiative’s Climate Action Guide for Tourism Destinations here. This comprehensive guide provides essential tools and strategies for reducing emissions, improving resource efficiency, and aligning with global climate commitments. By following the steps outlined in the guide, destinations can build resilience, attract eco-conscious travelers, and lead the way in responsible tourism. It’s a critical resource for those ready to take meaningful action for the future. Reach out to us today to start your city’s climate journey!

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Setting Climate and Nature Positive Goals A Pathway for Sustainable Business Leadership - Forest Friends Green Initiative

Setting Climate and Nature Positive Goals: A Pathway for Sustainable Business Leadership

In today’s corporate landscape, companies are increasingly adopting climate and nature positive goals to ensure that their business activities reduce environmental harm and contribute to the restoration and preservation of ecosystems. Achieving such goals requires combining strategic planning, emission reduction, and ecosystem restoration. Since our founding, Green Initiative has been helping businesses across various sectors work toward climate positive, carbon neutral, and carbon measured certifications. These certifications enhance organizations’ environmental responsibility and strengthen their market positioning in an era when sustainability is key. What Does It Mean to Be Climate Positive? A climate positive company goes beyond net-zero emissions by actively removing more carbon dioxide from the atmosphere than it emits. This involves efforts such as reducing operational emissions, switching to renewable energy, and supporting nature-based solutions like reforestation and habitat restoration. Achieving climate positive status requires companies to go beyond simply offsetting their carbon footprint. They must engage in activities that directly benefit the environment, ensuring a net positive impact on ecosystems and biodiversity. Certification Pathways: Climate Positive, Carbon Neutral, and Carbon Measured The Green Initiative certification programs provide structured pathways for businesses to reduce their environmental impact and work toward positive outcomes for both the climate and nature: Why Climate Positive Goals Matter? Climate and nature positive goals ensure businesses contribute positively to the planet rather than simply minimizing harm. These goals align with global climate action efforts, such as the Paris Agreement, and support biodiversity preservation under the Convention on Biological Diversity. For businesses, these certifications provide reputational advantages, foster customer loyalty, and attract investment from stakeholders who value sustainability. Companies that achieve climate positive status also position themselves as leaders in the transition to a low-carbon economy. Examples of Companies Setting Climate Positive Goals Here are some examples of businesses that have successfully integrated climate and nature positive goals into their operations through partnerships with Green Initiative: 1. WorldXchange: Pioneering Climate Positive Leadership in Currency Exchange WorldXchange, the first Climate Positive Certified currency exchange company, has set new standards in the financial sector by reducing its carbon footprint by 16% between 2021 and 2023. Furthermore, WorldXchange has gone beyond emissions reductions by planting over 300 trees in Madre de Dios, Peru, and is committed to planting more than 15,000 trees, reaching Forest Friends Accelerator certified partner status. Their efforts, which contribute to carbon sequestration and global climate awareness, position WorldXchange as a forward-thinking leader in integrating sustainability into the financial services sector. 2. Estância Mimosa Ecoturismo: A Leader in Ecotourism and Conservation Located in the heart of Brazil’s Pantanal region, Estância Mimosa Ecoturismo has adopted climate and nature-positive goals to protect the unique ecosystems surrounding its operations. The company has actively reduced its carbon footprint by reforestation projects, sustainable tourism practices, and biodiversity preservation efforts while promoting responsible ecotourism. Their ongoing conservation efforts help offset emissions and contribute to the long-term health of local ecosystems, making them a model for sustainable tourism. 3. Bio-Amayu – AJE Group: Combining Business Growth with Conservation Bio-Amayu, part of the AJE Group, focuses on producing sustainable beverages while protecting the ecosystems in the Amazon Rainforest. By using responsibly sourced ingredients and supporting reforestation projects, Bio-Amayu has made strides toward achieving climate positive goals. In collaboration with Green Initiative, the company is dedicated to reducing its carbon footprint while also investing in the regeneration of Amazonian forests. Their efforts contribute significantly to carbon sequestration and biodiversity protection, exemplifying how businesses can balance economic growth with ecological preservation. 4. Inkaterra Hotels: Regenerative Tourism at Its Best A pioneer in sustainable luxury tourism, Inkaterra Hotels is a shining example of how businesses can align luxury with environmental responsibility. With operations located in some of Peru’s most biodiverse areas, Inkaterra is deeply committed to environmental conservation, scientific research, and the empowerment of local communities. By achieving climate positive certification, Inkaterra supports reforestation and biodiversity conservation projects in the Peruvian Amazon and Andes regions. These efforts are aimed at both offsetting emissions from their hotel operations and contributing to the long-term preservation of Peru’s natural heritage. 5. Kuoda Travel: Promoting Responsible and Sustainable Travel Kuoda Travel, a leading luxury travel company in Peru, has embraced climate positive goals by offering sustainable travel experiences that minimize environmental impact. By partnering with Green Initiative, Kuoda ensures its carbon neutral operations and actively supports conservation efforts through nature-based solutions. Their commitment to reducing the carbon footprint of travel while supporting local conservation projects makes them a leader in the responsible travel sector, ensuring that tourism benefits both people and the planet. How Businesses Can Set and Achieve Climate Positive Goals? For companies aspiring to be climate positive, the Green Initiative certification process provides a roadmap: The Business Case for Climate Positive Goals Businesses that achieve climate positive certification contribute to global climate action and gain a competitive advantage. These companies are well-positioned to adapt to future regulatory changes, attract eco-conscious consumers, and foster greater brand loyalty. Additionally, companies that invest in ecosystem restoration and biodiversity conservation create long-term value for the planet, ensuring that it remains resilient to environmental challenges. Conclusion: Leading the Way Toward a Climate Positive Future The path to becoming climate positive is both an environmental and business imperative. By pursuing certifications through Green Initiative, companies like WorldXchange, Estância Mimosa Ecoturismo, Bio-Amayu – AJE Group, Inkaterra Hotels, and Kuoda Travel are leading the charge in creating a sustainable future. These companies demonstrate that integrating climate and nature positive goals is achievable and essential for long-term business success. By taking proactive steps to reduce emissions and restore ecosystems, businesses can ensure they contribute positively to the environment while benefiting from the growing market demand for sustainability. Now is the time for companies to set ambitious goals and take meaningful action toward building a more resilient, sustainable world. Contact us for expert advice on implementing climate and nature positive strategies in your business.

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