Regenerative Tourism

Machu Picchu Achieves Significant Reduction in Carbon Emissions Since 2021 Certification

Machu Picchu’s Journey to Carbon Neutrality: Acelerating public and private decarbonization investments

Machu Picchu, Peru – Leading Climate Action in Tourism Amidst the lush Peruvian Andes, Machu Picchu—one of the world’s most iconic cultural and natural landmarks—is redefining what it means to be a sustainable travel destination. With over 1.5 million visitors each year, the challenge was immense—but the will to act was even greater. In a recent interview for the Observatorio de Descarbonización y Economía Circular of the Cámara Nacional de Turismo (CANATUR), Elvis La Torre, Mayor of the District Municipality of Machu Picchu, shared the region’s ambitious climate goals, achievements to date, and critical lessons for the global tourism sector. A Bold Start: Why Machu Picchu Chose Decarbonization The decarbonization project officially began in 2021, led by the District Municipality of Machu Picchu, in collaboration with Inkaterra Asociación and Green Initiative. The decision was made in response to the urgent need to reduce the environmental impact of mass tourism and to shape a more resilient, sustainable development model following the COVID-19 crisis. Using 2019 as the baseline year, Machu Picchu began the Carbon Neutral Certification process and soon became the first UNESCO World Heritage Site to earn this recognition. In 2022, the destination became a signatory of the Glasgow Declaration on Climate Action in Tourism, further reinforcing its leadership in climate-smart tourism. “This certification, led by Green Initiative, gave us the opportunity to position Machu Picchu as a global leader in climate-intelligent tourism,” said Mayor La Torre in the CANATUR interview. Tangible Climate Results: From Waste to Regeneration To date, the outcomes have been remarkable: These milestones were achieved through robust collaboration among public and private stakeholders. Notably, Inkaterra, Grupo AJE, WorldXchange and Tetra Pak played key roles in implementing circular solutions. Luz del Sur provided technical assistance, while CANATUR offered strategic support, reinforcing strong climate governance. Additionally, Machu Picchu’s carbon footprint has been fully offset with 2,155 carbon credits from the REDD+ Brazil Nut Concessions project by Bosques Amazónicos (BAM), which protects over 600,000 hectares of megadiverse forests and supports more than 800 Amazon Brazil nut harvesting families in Madre de Dios, Peru. What’s Next: Scaling Impact and Inclusion Despite significant progress, major challenges remain. Chief among them is the need to expand both public and private financing to scale up the most impactful decarbonization initiatives—such as energy efficiency in tourism services and large-scale ecosystem restoration. Equally important is the continuous strengthening of existing programs, particularly those involving waste management through circular economy principles and the transition to clean energy. Most critically, there is a growing need to increase the active participation of local communities and businesses. Their involvement will be essential to ensure that this regenerative and carbon-neutral tourism model becomes permanent and self-sustaining. “The active participation of all stakeholders will be key to consolidating a regenerative and carbon-neutral tourism model that stands the test of time,” affirmed Mayor La Torre. A Model for the World Machu Picchu’s decarbonization journey is more than a local success story—it is a global call to action. As destinations worldwide face the escalating impacts of climate change, Machu Picchu proves that protecting heritage, supporting local livelihoods, and leading in climate action can go hand in hand. By embracing bold decisions, inclusive governance, and science-based climate solutions, Machu Picchu is charting a path toward a climate and nature-positive future—one that others can follow. 📌 Learn More & Get Involved Is your destination or organization ready to take the next step toward climate and nature-positive leadership? Discover how our certification and advisory services can help you generate measurable impact. 📩 Contact our team This article was written by Yves Hemelryck from the Green Initiative team Related Reading

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Green Initiative Participates in the Environmental Finance Awards 2025 with Scalable Climate and Nature-Based Solutions

Green Initiative Participates in the Environmental Finance Awards 2025 with Scalable Climate and Nature-Based Solutions

Green Initiative is pleased to announce its participation in the Environmental Finance Awards 2025, a distinguished platform recognizing impactful contributions to sustainable finance, environmental leadership, and innovation in climate action. Our participation highlights two flagship initiatives that embody our mission to advance scalable, science-based solutions for a climate- and nature-positive future: These programs are examples of how measurable climate action and biodiversity protection can be effectively integrated into public policy, private sector innovation, and community engagement. Machu Picchu: A Global Benchmark in Net Zero Tourism Since 2019, under the technical guidance of Green Initiative, Machu Picchu has implemented a comprehensive decarbonization strategy that has resulted in an 18.77% reduction in greenhouse gas emissions, positioning it as the first UNESCO Designated Site to be certified carbon neutral. The strategy includes: This project has catalyzed peer learning and policy alignment throughout Peru’s Sacred Valley and globally, with structured collaborations now underway between Machu Picchu and sites such as Angkor Wat, Taj Mahal, and Cristo Redentor. 🡒 Learn more: Machu Picchu Net Zero Strategy and Climate Talks Forest Friends: Advancing Nature-Positive Action through Verified Ecosystem Restoration Forest Friends is Green Initiative’s market-based nature restoration program, developed to enable companies and individuals to make measurable contributions to biodiversity recovery and carbon sequestration. The program has already supported the planting of over 13,000 native trees across more than 200 hectares in priority conservation areas such as the Amazon, Tropical Andes, and Costa Rica’s Osa Peninsula. Key components include: Forest Friends is aligned with the UN Decade on Ecosystem Restoration and follows the UN’s Ten Principles for Ecological Restoration (2021–2030), providing a replicable model for corporate engagement in nature-positive development. 🡒 Explore the program: https://forestfriends.eco Building Global Momentum for Climate and Nature Leadership By participating in the Environmental Finance Awards 2025, Green Initiative is proud to join a community of forward-thinking organizations committed to reshaping how the global economy responds to the climate and biodiversity crises. While we are not nominated for an award, our participation underscores the urgency of sharing replicable models that combine policy innovation, scientific integrity, and measurable outcomes. Through initiatives like Machu Picchu and Forest Friends, we aim to demonstrate that climate and nature-positive transitions are more than possible: they are essential for long-term resilience, equity, and competitiveness. We remain committed to supporting governments, companies, and civil society in implementing integrated solutions that respond to the challenges of our time with clarity, transparency, and impact. 🡒 Learn more about our work: https://greeninitiative.eco This article was written by Tatiana Otaviano from the Green Initiative Team. Related Articles

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Ecosystem Restoration in Biodiversity Hotspots Conservation with Real Impact

Ecosystem Restoration in Biodiversity Hotspots: Conservation with Real Impact

The forests of South and Central America are among the most diverse and ecologically important ecosystems on the planet. From the vast Amazon rainforest spanning nine countries and containing approximately 10% of the world’s known biodiversity, to the cloud forests of Central America that serve as crucial biological corridors between North and South America, these ecosystems harbor extraordinary biological wealth [1]. The Neotropical region hosts more than 50% of the world’s vascular plant species and 36 of the 200 globally identified biodiversity hotspots, making it a top global conservation priority [2]. Peru and Costa Rica: Natural Treasures at Risk In this regional context, Peru’s forests represent one of the planet’s most valuable ecosystems, housing approximately 13% of the Amazon and comprising 57% of national territory with over 73 million hectares of forest [3]. These ecosystems not only harbor extraordinary biodiversity—with over 25,000 plant species and 3,000 vertebrate species—but also play a crucial role in global climate regulation, storing approximately 10 billion tons of carbon [4]. Costa Rica, while occupying only 0.03% of the Earth’s surface, is home to about 4% of the planet’s biodiversity, with over 500,000 documented species [5]. Its forests—which include tropical rainforests and mountain cloud forests—cover approximately 54% of the national territory and comprise one of the most successful protected area systems in Latin America. The Osa Peninsula, in particular, has been recognized by National Geographic as “the most biologically intense place on Earth,” concentrating 2.5% of global biodiversity in just 700 km² [6]. However, these natural treasures face increasing, scientifically documented threats. According to Peru’s National Forest Conservation Program, the country lost 1.8 million hectares of forest between 2001 and 2020, primarily due to migratory agriculture, extensive livestock farming, and illegal mining [7]. This deforestation not only represents irreversible biodiversity loss but also contributes significantly to national greenhouse gas emissions, accounting for about 47% of the country’s total emissions [8]. Similarly, despite its successful conservation policies, Costa Rica lost 24,000 hectares of forest cover between 2010 and 2020, mainly due to the expansion of industrial agriculture, urban development, and unsustainable tourism [9]. Though proportionally smaller, this deforestation is especially concerning due to the high concentration of endemic species in relatively small areas, where the loss of just one hectare may mean the local extinction of multiple species. Ecological Restoration: More Than Planting Trees In light of this reality, ecological restoration has emerged as a scientifically sound strategy that goes beyond just planting trees. International research has shown that the most successful restoration projects are those that incorporate locally adapted native species, consider landscape connectivity, and integrate traditional knowledge from local communities [10]. Effective ecological restoration requires a systemic approach that considers multiple interconnected factors. It’s not just about recovering plant cover, but restoring ecological processes that maintain ecosystem functionality: nutrient cycles, food chains, pollination, and seed dispersal [11]. Species selection should be based on scientific criteria, including climate adaptation, soil regeneration capacity, value to native fauna, and cultural relevance to Indigenous and local communities. In Peru, this approach is particularly relevant. Studies in the Peruvian Amazon have found that plantations with diverse native species show survival rates above 85% after five years—compared to 40–60% for monocultures with exotic species [12]. These plantations also contribute more effectively to biodiversity recovery, recording a return of 60–80% of bird species and 50–70% of mammal species within 10–15 years [13]. Forest Friends: A Model of Restoration Success The most promising restoration projects integrate science, technology, and community participation across multiple biodiversity hotspots. Forest Friends, a Green Initiative program, has developed a comprehensive ecosystem restoration approach. It implements reforestation with a diverse range of native plant species in strategic regions such as Peru’s Tambopata National Reserve and Costa Rica’s Osa Peninsula—both classified as Biodiversity Hotspots by the Critical Ecosystem Partnership Fund (CEPF). These hotspots must host at least 1,500 endemic vascular plant species and have lost at least 70% of their primary native vegetation, making them top priorities for biodiversity conservation and ecological restoration [14]. In Madre de Dios, Peru, a region that has lost over 200,000 hectares of forest mainly due to illegal gold mining, Forest Friends has demonstrated measurable results with a restoration approach prioritizing locally adapted native species. Collaboration with organizations like Kuoda Travel has enabled the development of an innovative regenerative tourism model that directly links carbon offsetting with local restoration projects. Each traveler not only offsets their emissions but contributes to the planting of native trees specifically selected to maximize both carbon sequestration and biodiversity recovery. In parallel, in Costa Rica’s Osa Peninsula, organizations like Swetours and Tulu Travel apply similar certification models that link sustainable tourism with ecosystem restoration, while CEPA – Customized Educational Programs Abroad has implemented an innovative model connecting international education with conservation. They issue restoration certificates for each university course delivered and plant trees according to the number of enrolled students. These binational models offer valuable lessons on private sector involvement in conservation. Collaboration with specialized local partners—such as Inkaterra in Peru and Fundación Saimiri in Costa Rica—ensures technical quality and real environmental impact of restoration actions. Scientific Monitoring: The Key to Long-Term Success A crucial—but often underestimated—component of restoration projects is ongoing scientific monitoring. Research has shown that the long-term success of ecological restoration depends directly on the ability to systematically track and adapt implemented strategies [15]. Effective monitoring must evaluate multiple ecological indicators: tree survival and growth, soil structure recovery, natural regeneration of native species, return of vertebrate and invertebrate fauna, and functionality of ecological processes like pollination and seed dispersal [16]. In Madre de Dios, Ucayali, and San Martín, monitoring protocols combine remote sensing technologies—including high-resolution satellite imagery and drones—with participatory field assessments involving local communities. This approach has documented that restored areas show an average 40% increase in biomass and 65% recovery in species diversity after five years [17]. Community participation in monitoring not only reduces operational costs but also strengthens local capacities and ensures long-term project sustainability. Communities trained in monitoring techniques become active guardians

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Rio de Janeiro's Cristo Redentor Launches Climate Certification A New Era for Sustainable Tourism and UNESCO World Heritage Sites

Rio de Janeiro’s Cristo Redentor Leads the Way for COP30: Climate Action in Tourism for a Resilient Future

Cristo Redentor Sanctuary, Rio Book, and Green Initiative Sign Collaboration Agreement to Launch Climate Certification of this Iconic UNESCO World Heritage Site Aligned with UN Tourism efforts to promote sustainable tourism best practices across the region, and inspired by the achievements of Machu Picchu, the Santuário Cristo Redentor, Rio Book, and Green Initiative have signed a collaboration agreement to launch the climate certification process of Cristo Redentor — an emblematic cultural and religious landmark recognized as a UNESCO World Heritage Site. “Our vision for a thriving tourism sector, aligned with the great challenges humanity must overcome, is clear: tourism development and decarbonization can — and must — go hand in hand. Through this initiative, leveraging the powerful symbolism of Cristo Redentor in Rio de Janeiro, we aim to carry this message not only to other destinations in the region but to the entire world.” — Gustavo Santos, UN Tourism Director for the Americas Located within the lush Tijuca Forest National Park in Rio de Janeiro, Cristo Redentor stands as a powerful symbol of the interconnection between culture, spirituality, and nature. The Sanctuary leads a robust environmental sustainability agenda through its institutions, such as the Instituto Redemptor and the Obra Social Leste Um, coordinated under the Consórcio Cristo Sustentável. Guided by the United Nations’ 2030 Agenda and the Sustainable Development Goals (SDGs), the Sanctuary is progressively internalizing best practices in environmental and social governance, aiming to generate a positive climate impact across all its activities. “Cristo Redentor, a universal symbol of welcome and inclusion, is on its way to its centenary in 2031, establishing itself as the first cultural and religious tourist destination in Brazil to achieve this level of commitment to climate sustainability in the management of its activities. Our strategic planning and governance are aimed at integrating the best environmental practices, with the goal of positioning our monument as a communicating agent that conveys the urgent need for the holistic care of our common home.”— Father Omar Raposo, Rector of the Santuário Cristo Redentor (Christ the Redeemer Sanctuary) On April 24th, during a historic event held in Belém do Pará, the Sanctuary signed two strategic agreements. First, a Protocol of Intentions with the Government of the State of Pará to jointly advance climate and sustainability agendas ahead of COP30. Second, a collaboration agreement with Rio Book and Green Initiative to initiate the climate certification process of Cristo Redentor’s management, with a progressive strategy towards achieving a positive climate impact. Through this collaboration, Cristo Redentor will undergo a comprehensive climate certification process aimed at assessing and mitigating its carbon footprint, integrating climate action at the core of its management model. “Being involved in the Cristo Carbono Neutral Certification process is a tremendous honor and pleasure. With the support from UN Tourism, along with support from public authorities and private sector institutions, we will have a unique project! In addition to Green Initiative’s work, we will mobilize talents to organize events, national and international photography exhibitions, concerts, documentaries… In short, a powerful network of communication and achievements worthy of this major project.” — Ricardo Amaral, Director of Rio Book “This collaboration reflects our commitment to positioning climate action as a central element of regenerative and sustainable tourism. At Green Initiative, we believe that iconic sites like Cristo Redentor have the power to inspire global change—not only through environmental leadership but by engaging communities, visitors, and partners in a collective journey toward a climate-positive future.” — Tatiana Otaviano, Relationship Manager at Green Initiative Importantly, through this process, Cristo Redentor will align its efforts with the Glasgow Declaration on Climate Action in Tourism. Launched at COP26 in 2021, the Glasgow Declaration has been endorsed by over 700 organizations worldwide and calls on tourism stakeholders to halve emissions by 2030 and achieve net zero by 2050. It outlines five pathways for action: Measure, Decarbonize, Regenerate, Collaborate, and Finance. By adhering to these principles through the certification process, Cristo Redentor will further strengthen its governance framework and serve as a model for UNESCO World Heritage Sites worldwide, illustrating how tourism, cultural heritage preservation, and climate action can be mutually reinforcing pillars for sustainable development. Grounded in international standards and Green Initiative’s approach, the overall goal of the project is to internalize climate mitigation action within the Sanctuary’s management practices. In doing so, the certification process will help reinforce ongoing social, cultural, and environmental initiatives led by the Sanctuary, while also identifying and making visible new opportunities for climate action, nature conservation, and community-based cultural programs. This integrated approach will contribute to amplifying the project’s impact and outreach, strengthening Cristo Redentor’s role as a catalyst for sustainable and inclusive development. The certification process will entail a full measurement and analysis of greenhouse gas emissions balance associated with site operations and activities. It will identify and reinforce existing mitigation efforts while exploring new opportunities for carbon capture and resource efficiency. It will culminate in the development of a Climate Action Plan covering the 2025–2030 period, designed to guide strategic investments, operational improvements, and long-term social, cultural and climate-related initiatives. A Strategic Step Toward COP30 The initiative comes at a crucial time, as Brazil prepares to host COP30 from November 10 to 21, 2025, in Belém do Pará — the first time a UN Climate Conference will be held in the Amazon region, a globally significant ecosystem for climate stability. Since the launch of the Glasgow Declaration, the tourism sector has been building a compelling case for its role in addressing the climate crisis. This momentum gained significant traction at COP29 in Baku, Azerbaijan, where tourism was celebrated through the inaugural Tourism and Climate Action Day, underscoring the sector’s growing recognition as a driver of climate solutions and nature-positive action. The climate certification of Cristo Redentor aligns with these global movements and serves as a strategic contribution to Brazil’s and the broader region’s efforts to demonstrate that tourism can be a powerful force for good. By positioning a UNESCO World Heritage Site as a leader in climate mitigation,

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Circular Economy in Tourism An Essential Strategy for Climate Action and Sustainable Development of the Sector

Circular Economy in Tourism: An Essential Strategy for Climate Action and Sustainable Development of the Sector

Tourism, recognized as an engine for development and a promoter of cultural exchange, operates as a highly complex sector. Its structure ranges from small community-based enterprises to giant hotel chains and airlines, interacting within diverse and often fragile ecosystems. This very complexity places the sector at the center of a critical dual reality in the current era. The industry is highly vulnerable to climate change impacts such as extreme weather events, sea-level rise, and alterations in seasonal patterns that threaten destinations. Simultaneously, it significantly contributes to the causes of these changes. Frequently cited estimates from organizations like the World Tourism Organization (UNWTO) indicate that the sector’s carbon footprint accounts for between 8% and 10% of global GHG emissions when considering its entire value chain. This situation demands an urgent and profound transformation, as the prevailing tourism model for decades, based on a linear “take-make-dispose” economy, is currently unsustainable. In this context, the Paris Agreement, the most relevant global commitment to limit global warming to well below 2°C, establishes the binding framework for action. Key sector initiatives, such as the Glasgow Declaration on Climate Action in Tourism, translate this imperative into concrete goals for the sector: halving emissions by 2030 and achieving Net Zero as soon as possible before 2050. To address this challenge, the Circular Economy emerges not merely as another alternative, but as the fundamental operational strategy. Applied to tourism and grounded in principles promoted by leading entities like the Ellen MacArthur Foundation and adopted in policies and guidelines by multilateral organizations, the Circular Economy offers the practical tools to dismantle the linear model. Its goal is to radically optimize resource use (energy, water, materials, food) and, consequently, minimize the carbon footprint, thus becoming the main driver for fulfilling the climate commitments derived from Paris and Glasgow. The project “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy), a collaboration between CANATUR and AECID, with technical support from Green Initiative and funding from the European Union, recognizes the circular economy as a key tool that contributes to the global objectives associated with the current climate crisis. The general objective of such projects is to implement a circular development model centered on an economy where reuse, recovery, recycling, extending the useful life of products, and reducing the carbon footprint in the tourism sector prevail, while also promoting innovation and competitiveness in a fair and equitable manner. Implementing circularity in tourism involves fundamentally redesigning the experience and operation, following its basic principles: In practice, this materializes through a comprehensive approach that spans the entire tourism value chain. Some concrete examples include: Adopting these circular practices is not only essential for planetary health and meeting binding climate commitments, but also generates operational efficiencies, reduces costs, and enhances reputation. The transition from a linear production and consumption model to a circular model that prioritizes the reuse, recovery, and recycling of resources is essential for both environmental integrity and sustainable economic growth. The adoption of a circular economy model in tourism lays the operational groundwork for sustainable and responsible management. This vision of circularity prepares us and paves the way for an even greater aspiration: Regenerative Tourism—a type of tourism that not only avoids harm but actively revitalizes ecosystems, communities, and local cultures, aiming to leave them better than found. The CANATUR and AECID project is dedicated to fostering a more sustainable and low-carbon tourism model within Peru, thus establishing itself as a crucial undertaking for the global climate agenda. Recommended additional reading: World Tourism Organization (UNWTO). (2023). Climate Action in the Tourism SectorThis report provides an overview of greenhouse gas emissions measurement in tourism and assesses the sector’s climate action efforts.👉 Climate Action in the Tourism Sector World Tourism Organization (UNWTO). (2024). Policy Guidance to Support Climate Action by National Tourism AdministrationsThis policy guidance assists National Tourism Administrations in developing tourism climate action policies and initiatives to support the low-carbon transition.👉 Policy Guidance to Support Climate Action Ellen MacArthur Foundation. (2021). Circular Economy IntroductionAn introduction to the circular economy, explaining its principles and how it aims to eliminate waste and regenerate nature.👉 What is a circular economy? This article was written by Musye Lucen from the Green Initiative Team. Related Articles

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WorldXchange Renews Its Climate Positive Commitment and Takes a Step Further with LATA Responsible Tourism Awards Application

WorldXchange Renews Its Climate Positive Commitment and Takes a Step Further with LATA Responsible Tourism Awards Application

At Green Initiative, we proudly celebrate the ongoing climate leadership of our partner: WorldXchange. In 2025, WorldXchange not only renewed its Climate Positive Certification — maintaining its role as the first and only currency exchange company in the world with this distinction — but also took a bold step forward by submitting its application for the prestigious LATA Responsible Tourism Awards 2025 in the Nature-Positive Tourism category. This recognition is a testament to the company’s deep-rooted vision: tourism and finance can, and must, be forces for positive change. Elevating Tourism’s Second Face: From Currency Exchange to Environmental Stewardship WorldXchange operates in Peru’s major tourist corridors, with offices in Lima, Cusco, and Arequipa — cities that are gateways to some of the most biodiverse and culturally rich regions of Latin America. Although primarily a financial service provider, WorldXchange understood early on that its strategic position within airports — the “first and last impression” of many visitors — placed it at the heart of the tourism value chain. In partnership with Green Initiative, WorldXchange adopted a robust Measure-Reduce-Offset (MRV) strategy, achieving verified emissions reductions, supporting reforestation projects in the Amazon region of Madre de Dios, and engaging over 250,000 travelers annually in education efforts about climate, biodiversity, and regenerative tourism practices. Beyond internal transformation, WorldXchange’s leadership helped catalyze broader change: after its carbon-neutral and Climate Positive achievements, Lima Airport updated its concession contracts to require environmental accountability from all vendors — a ripple effect that now influences one of Latin America’s busiest airports. A New Milestone: LATA Responsible Tourism Awards Application This year, WorldXchange has taken another major step by submitting its candidacy for the LATA Responsible Tourism Awards under the Nature-Positive Tourism category. Their application highlights several key achievements: WorldXchange’s story perfectly exemplifies how companies traditionally outside the “green tourism” space can fully embrace regenerative practices — and even lead sectoral transformation. Looking Ahead: Sustaining and Expanding Climate Leadership As WorldXchange continues its journey, the company remains committed to deepening its climate and nature-positive impact. In 2025, it is finalizing its latest carbon footprint assessment and preparing new targets to further lower its emissions and environmental footprint per traveler served. At Green Initiative, we are proud to stand beside WorldXchange as it redefines the role of financial service providers in sustainable tourism. Their achievements are a clear reminder that climate-positive leadership can — and must — be integrated across every link of the tourism value chain. Congratulations to the entire WorldXchange team for their renewed certification, their bold steps forward, and their unwavering commitment to a more sustainable future! This article was written by Ella Baehringer from the Green Initiative team Related reading

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Bonito and Fundtur MS A Strategic Partnership for Global Leadership in Sustainable Tourism

Bonito and Fundtur MS: A Strategic Partnership for Global Leadership in Sustainable Tourism

The Future of Sustainable Tourism in Brazil Begins in Bonito Bonito, one of Brazil’s most renowned ecotourism destinations, continues to solidify its position as a global reference in sustainable tourism. Through a strong collaboration with the Mato Grosso do Sul Tourism Foundation (Fundtur MS), led by Bruno Wendling, Bonito has achieved significant advancements in integrating climate mitigation strategies into its tourism development model. Some of the key milestones include: With this initiative, Bonito becomes the first tourism destination fully aligned with the Glasgow Declaration, presenting a comprehensive investment program for decarbonization. At the forefront of this movement is Juliane Salvadori, Vice Mayor of Bonito, who has played a key role in maintaining the Carbon Neutral certification since her tenure as Tourism Secretary in 2022. “This achievement strengthens our commitment to transforming Bonito into an increasingly sustainable destination, ensuring that tourism here is synonymous with conservation and environmental innovation.” – Juliane Salvadori, Vice Mayor of Bonito and Leader of the Bonito Carbono Neutral Program Knowledge Exchange with Machu Picchu: Sharing Global Best Practices Beyond its local advancements, Bonito has fostered a knowledge exchange program with Machu Picchu, another internationally recognized tourism destination committed to climate action. This collaboration allows for the sharing of mitigation measures and regenerative tourism strategies, reinforcing Bonito and Mato Grosso do Sul’s participation in the global discussion on climate-smart tourism. “Mato Grosso do Sul’s strategy is clear: we want to be a global benchmark in sustainable tourism, and Bonito is the ideal showcase to demonstrate how this is possible. The involvement of the Green Initiative and the actions led by Fundtur MS are key drivers of this transformation.” – Bruno Wendling, President of Fundtur MS Bonito Hosts the International Smart Destinations Fair (FIDI) 2025 In a significant development, Bonito was selected to host the third edition of the International Smart Destinations Fair (FIDI) in 2025, scheduled from March 19 to 22. This event will bring together tourism professionals, entrepreneurs, public managers, and students to discuss innovation, sustainability, and technology in tourism. Hosting FIDI 2025 underscores Bonito’s commitment to positioning itself as a Smart Tourism Destination, integrating governance, sustainability, innovation, technology, and promotion.​ “Securing this event was a strategic move, as we are bringing the most important fair that addresses smart destination models. The public can expect a lot of innovation, knowledge, and exchange of experiences in all aspects that a Smart Tourism Destination encompasses.” – Bruno Wendling, President of Fundtur MS Bonito Carbono Neutro Wins FIDI 2025 Environmental Sustainability Award Highlighting its commitment to environmental stewardship, Bonito Carbono Neutro was honored with the Environmental Sustainability Award at FIDI 2025. This accolade recognizes Bonito’s ongoing efforts in reducing carbon emissions and implementing sustainable tourism practices, further solidifying its status as a leader in environmental conservation.​ Towards COP-30: Bonito on the Global Sustainability Stage The achievements resulting from the collaboration between Fundtur MS and Bonito position the municipality as one of Brazil’s leading success stories to be showcased during COP-30, which will take place in Belém, Pará, in November 2025. This collective effort will contribute to raising awareness among thousands of people in Brazil and worldwide about the importance of climate action and the positive environmental impacts as fundamental pillars for the prosperity and development of smart tourism destinations.​ Bonito’s journey exemplifies how dedicated leadership and strategic partnerships can transform a destination into a global model for sustainable tourism and environmental responsibility. In the Media:

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Greenhushing – Why Some Companies Stay Silent About Sustainability and Why Transparency is Key

Greenhushing – Why Some Companies Stay Silent About Sustainability and Why Transparency is Key

The Growing Role of Sustainability in Business Sustainability has become a crucial focus for businesses worldwide, with organizations investing in climate-positive initiatives, nature-positive solutions, and obtaining climate certifications to align with global environmental goals. However, a surprising trend is emerging—many companies are choosing to stay silent about their sustainability efforts. This phenomenon, known as “greenhushing,” refers to companies deliberately downplaying or avoiding publicizing their environmental progress. While this may seem counterintuitive, it is often driven by: Despite these concerns, businesses that embrace authentic and transparent sustainability communication not only build consumer trust but also position themselves as leaders in the global transition to climate and nature-positive solutions. For industries like travel and tourism, where sustainability and regenerative tourism are becoming key decision factors for eco-conscious travelers, hiding environmental initiatives can mean missing out on business growth and industry leadership opportunities. Why Some Companies Choose to “Greenhush” Several factors contribute to the reluctance to communicate sustainability achievements: 1. Fear of Accusations of Greenwashing 2. Complexity and Uncertainty in Sustainability Metrics 3. Regulatory and Legal Risks 4. Fear of Backlash from Activists and Consumers Why Transparency in Sustainability Matters While greenhushing may seem like a low-risk strategy, staying silent comes with significant downsides: 🌱 Loss of Consumer Trust 📈 Missed Business Opportunities 🌍 Lack of Industry Leadership How Companies Can Avoid Greenhushing While Staying Credible Instead of avoiding sustainability discussions, businesses should focus on clear, measurable, and transparent communication. ✅ 1. Use Verified Data & Certifications ✅ 2. Set Realistic Goals & Show Progress Rather than presenting sustainability as an all-or-nothing achievement, businesses should: ✔️ Show incremental progress and acknowledge challenges✔️ Highlight measurable results rather than vague claims✔️ Make sustainability part of their brand storytelling For example:💡 “We are on track to reduce carbon emissions by 40% by 2030 and are working toward achieving net-zero by 2040.” 💡 “Through our partnership with Forest Friends, we have planted 50,000 trees in deforested areas, restoring biodiversity and sequestering carbon.” ✅ 3. Engage Stakeholders Honestly Being open about what’s working and what still needs improvement builds credibility. Businesses can leverage: 📢 Annual Sustainability Reports – Provide detailed environmental impact data📢 Social Media Updates – Share sustainability stories and milestones📢 Webinars & Public Discussions – Educate stakeholders and showcase sustainability commitment📢 Collaboration with Environmental Organizations – Strengthen industry partnerships In the travel and tourism sector, transparency can mean:🏨 Eco-lodges sharing energy-saving initiatives🚢 Yacht charters promoting low-impact marine tourism✈️ Airlines showcasing carbon offset programs ✅ 4. Follow Standardized Reporting Frameworks Adopting globally recognized reporting standards ensures: The most recognized frameworks include:📊 Global Reporting Initiative (GRI) – Comprehensive sustainability reporting📊 Science-Based Targets Initiative (SBTi) – Climate action goal alignment A Future of Climate-Positive and Nature-Positive Business Leadership While greenhushing may seem like a short-term risk reduction strategy, staying silent about sustainability can be just as risky as greenwashing. Companies that embrace transparent, data-backed sustainability communication will:✔️ Build consumer trust✔️ Strengthen brand reputation✔️ Position themselves as industry leaders In travel and tourism, where regenerative tourism is gaining momentum, businesses that share their sustainability journey will lead the way toward a more responsible and sustainable industry. 🚀 The future belongs to companies that take bold, transparent steps toward a climate and nature-positive world. Take Action With the Right Partners If your company is working toward sustainability and wants to communicate its efforts strategically and effectively, we can help! ✅ Green Initiative offers climate certifications for businesses looking to prove their commitment to climate and nature-positive practices. ✅ Forest Friends provides reforestation certifications, allowing individuals and businesses to support tree-planting efforts in endangered areas. 📢 Ready to position your brand as a sustainability leader? Let’s talk to start your journey today.

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AI-Powered Sustainable Tourism The Future of Travel and Climate Action Green Initiative

AI-Powered Sustainable Tourism: The Future of Travel and Climate Action

How Artificial Intelligence is Transforming Tourism for a Climate and Nature-Positive Future Tourism is one of the world’s most resilient industries, contributing to economic growth, cultural exchange, and job creation. However, climate change, ecosystem degradation, and rising carbon emissions threaten its long-term sustainability. To secure a climate and nature-positive future, the tourism industry must balance economic benefits with sustainability, climate action, and ecosystem restoration. Artificial Intelligence (AI) is emerging as a game-changer, helping destinations and businesses reduce their environmental impact, optimize resource use, and promote climate resilience. Why Tourism is Resilient to AI Disruption Unlike industries where AI replaces human labor, tourism thrives on human connection, cultural authenticity, and sensory experiences—elements that AI cannot fully replicate. Tourism’s resilience stems from: AI-Powered Solutions for Low-Carbon, Sustainable Tourism With tourism contributing to 8% of global carbon emissions, AI presents a third path—enabling economic growth while cutting emissions. AI-driven strategies include: Green Initiative’s Climate and Nature Regenerative Tool: A World-First Innovation At Green Initiative, we have developed the world’s first Climate and Nature Regenerative Tool, empowering individuals and businesses to: ✅ Calculate their carbon emissions from travel, hotel stays, and even at home.✅ Offset their footprint by planting native tree species in ecosystem restoration hotspots.✅ Take direct climate action through a science-based, transparent, and effective decarbonization strategy. This groundbreaking tool is a game-changer for sustainable tourism, allowing travelers to take responsibility for their environmental impact while actively contributing to reforestation and ecosystem restoration efforts. How AI Supports Ecosystem Restoration & Climate Action Tourism depends on healthy ecosystems—rainforests, coral reefs, wetlands, and national parks attract millions of visitors. However, over-tourism and climate change threaten these fragile landscapes. AI is now a vital tool for regenerative tourism: How Developing Countries Can Leverage AI for Climate-Positive Tourism Growth AI is not a threat to tourism—instead, it offers a strategic advantage for developing nations. By integrating AI-driven sustainability strategies, countries can: 1. Prioritize High-Value, Experience-Based Tourism Rather than competing in mass-market, low-cost tourism, developing nations should focus on premium, experience-driven tourism: 2. Invest in AI-Enhanced Smart Tourism AI can make destinations more accessible and sustainable through: 3. Build Climate-Resilient Infrastructure Developing nations must invest in sustainable infrastructure to attract long-term tourism growth: Become a Climate-Certified Tourism Business At Green Initiative, we help businesses in the tourism industry become climate-certified. Through our certifications, consulting services, and ecosystem restoration programs, we guide businesses toward a climate and nature-positive future, giving you a competitive edge in the growing sustainable tourism market. AI and sustainable tourism go hand in hand, driving both economic growth and environmental conservation. By leveraging AI-powered solutions and nature-based tourism strategies, we can transform the travel industry into a force for climate action. Contact us today to learn more about Green Initiative’s sustainability certifications and how your business can become climate-certified. Visit Green Initiative and fill out our contact form—we’ll get back to you quickly.

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Inkaterra Cabo Blanco: A Global Model for Regenerative Tourism and Sustainable Sport Fishing

Inkaterra Cabo Blanco: A Global Model for Regenerative Tourism and Sustainable Sport Fishing

Cabo Blanco, a small fishing village on the northern coast of Peru, holds a unique place in maritime history. Once a legendary destination for sport fishing—attracting figures such as Ernest Hemingway—it is now at the center of an ambitious initiative to promote regenerative tourism, marine conservation, and climate-positive economic development. Through the efforts of Inkaterra Hotels, a leading Climate Positive Certified hospitality group, and Inkaterra Asociación, a nonprofit organization dedicated to biodiversity research and conservation, Cabo Blanco is transitioning towards a nature-positive future—one that restores ecosystems, empowers local communities and creates long-term economic value through sustainable tourism. A Legacy of Sport Fishing in Cabo Blanco During the 1950s, Cabo Blanco gained international recognition as a premier destination for big-game fishing, particularly for black marlin, with record-breaking catches exceeding 700 kg. However, decades of overfishing, habitat degradation, and climate change have led to a dramatic decline in marine populations, threatening both the ecosystem and the livelihoods of local fishing communities. To counteract these impacts, conservation initiatives have been set in motion to restore marine biodiversity while ensuring sustainable tourism remains a viable economic driver. One of the most significant steps toward this goal is the proposal for Peru’s first marine reserve, which aims to protect critical habitats, replenish fish populations, and regulate responsible fishing practices. Sustainable Sport Fishing: A Regenerative Approach While sport fishing remains a core attraction in Cabo Blanco, adopting regenerative fishing practices, such as catch-and-release policies, ensures that tourism supports, rather than depletes, the region’s marine resources. Key Benefits of Sustainable Sport Fishing: Regenerative Tourism and Marine Conservation in Cabo Blanco Beyond fishing, Cabo Blanco is evolving into a hub for regenerative tourism, where visitors actively contribute to the ecosystem’s health rather than merely minimizing their impact. Inkaterra Asociación, in collaboration with scientists, conservationists, and local communities, is implementing nature-positive solutions to rebuild degraded marine and coastal environments. Regenerative Tourism Initiatives in Cabo Blanco: Inkaterra’s Climate and Nature-Positive Impact As a Climate Positive Certified company, Inkaterra Hotels goes beyond sustainability by actively removing more carbon from the atmosphere than it emits. In Cabo Blanco, its impact is being realized through: By aligning with global climate goals and nature-positive principles, Inkaterra Asociación and Inkaterra Hotels prove that tourism can be a force for environmental regeneration rather than exploitation. A Scalable Model for Global Conservation The transformation of Cabo Blanco into a regenerative tourism destination serves as a blueprint for coastal communities worldwide. By combining scientific research, sustainable economic development, and active ecosystem restoration, this initiative demonstrates how tourism can be reimagined as a tool for global climate action and biodiversity protection. How to Support Regenerative Tourism in Cabo Blanco: Conclusion Cabo Blanco is undergoing a profound transformation—from a historic fishing hotspot to a global leader in regenerative tourism and conservation. By prioritizing marine restoration, responsible tourism practices, and community engagement, this initiative ensures that future generations can continue to experience this iconic destination’s natural and cultural richness. As the world moves toward more climate-resilient and nature-positive tourism models, Inkaterra’s work in Cabo Blanco is a powerful example of how travel can catalyze ecological regeneration and socio-economic prosperity. For more information on regenerative tourism and conservation efforts, visit Green Initiative and contact us.

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