Regenerative Tourism

Circular Economy in Tourism An Essential Strategy for Climate Action and Sustainable Development of the Sector

Circular Economy in Tourism: An Essential Strategy for Climate Action and Sustainable Development of the Sector

Tourism, recognized as an engine for development and a promoter of cultural exchange, operates as a highly complex sector. Its structure ranges from small community-based enterprises to giant hotel chains and airlines, interacting within diverse and often fragile ecosystems. This very complexity places the sector at the center of a critical dual reality in the current era. The industry is highly vulnerable to climate change impacts such as extreme weather events, sea-level rise, and alterations in seasonal patterns that threaten destinations. Simultaneously, it significantly contributes to the causes of these changes. Frequently cited estimates from organizations like the World Tourism Organization (UNWTO) indicate that the sector’s carbon footprint accounts for between 8% and 10% of global GHG emissions when considering its entire value chain. This situation demands an urgent and profound transformation, as the prevailing tourism model for decades, based on a linear “take-make-dispose” economy, is currently unsustainable. In this context, the Paris Agreement, the most relevant global commitment to limit global warming to well below 2°C, establishes the binding framework for action. Key sector initiatives, such as the Glasgow Declaration on Climate Action in Tourism, translate this imperative into concrete goals for the sector: halving emissions by 2030 and achieving Net Zero as soon as possible before 2050. To address this challenge, the Circular Economy emerges not merely as another alternative, but as the fundamental operational strategy. Applied to tourism and grounded in principles promoted by leading entities like the Ellen MacArthur Foundation and adopted in policies and guidelines by multilateral organizations, the Circular Economy offers the practical tools to dismantle the linear model. Its goal is to radically optimize resource use (energy, water, materials, food) and, consequently, minimize the carbon footprint, thus becoming the main driver for fulfilling the climate commitments derived from Paris and Glasgow. The project “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy), a collaboration between CANATUR and AECID, with technical support from Green Initiative and funding from the European Union, recognizes the circular economy as a key tool that contributes to the global objectives associated with the current climate crisis. The general objective of such projects is to implement a circular development model centered on an economy where reuse, recovery, recycling, extending the useful life of products, and reducing the carbon footprint in the tourism sector prevail, while also promoting innovation and competitiveness in a fair and equitable manner. Implementing circularity in tourism involves fundamentally redesigning the experience and operation, following its basic principles: In practice, this materializes through a comprehensive approach that spans the entire tourism value chain. Some concrete examples include: Adopting these circular practices is not only essential for planetary health and meeting binding climate commitments, but also generates operational efficiencies, reduces costs, and enhances reputation. The transition from a linear production and consumption model to a circular model that prioritizes the reuse, recovery, and recycling of resources is essential for both environmental integrity and sustainable economic growth. The adoption of a circular economy model in tourism lays the operational groundwork for sustainable and responsible management. This vision of circularity prepares us and paves the way for an even greater aspiration: Regenerative Tourism—a type of tourism that not only avoids harm but actively revitalizes ecosystems, communities, and local cultures, aiming to leave them better than found. The CANATUR and AECID project is dedicated to fostering a more sustainable and low-carbon tourism model within Peru, thus establishing itself as a crucial undertaking for the global climate agenda. Recommended additional reading: World Tourism Organization (UNWTO). (2023). Climate Action in the Tourism SectorThis report provides an overview of greenhouse gas emissions measurement in tourism and assesses the sector’s climate action efforts.👉 Climate Action in the Tourism Sector World Tourism Organization (UNWTO). (2024). Policy Guidance to Support Climate Action by National Tourism AdministrationsThis policy guidance assists National Tourism Administrations in developing tourism climate action policies and initiatives to support the low-carbon transition.👉 Policy Guidance to Support Climate Action Ellen MacArthur Foundation. (2021). Circular Economy IntroductionAn introduction to the circular economy, explaining its principles and how it aims to eliminate waste and regenerate nature.👉 What is a circular economy? This article was written by Musye Lucen from the Green Initiative Team. Related Articles

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WorldXchange Renews Its Climate Positive Commitment and Takes a Step Further with LATA Responsible Tourism Awards Application

WorldXchange Renews Its Climate Positive Commitment and Takes a Step Further with LATA Responsible Tourism Awards Application

At Green Initiative, we proudly celebrate the ongoing climate leadership of our partner: WorldXchange. In 2025, WorldXchange not only renewed its Climate Positive Certification — maintaining its role as the first and only currency exchange company in the world with this distinction — but also took a bold step forward by submitting its application for the prestigious LATA Responsible Tourism Awards 2025 in the Nature-Positive Tourism category. This recognition is a testament to the company’s deep-rooted vision: tourism and finance can, and must, be forces for positive change. Elevating Tourism’s Second Face: From Currency Exchange to Environmental Stewardship WorldXchange operates in Peru’s major tourist corridors, with offices in Lima, Cusco, and Arequipa — cities that are gateways to some of the most biodiverse and culturally rich regions of Latin America. Although primarily a financial service provider, WorldXchange understood early on that its strategic position within airports — the “first and last impression” of many visitors — placed it at the heart of the tourism value chain. In partnership with Green Initiative, WorldXchange adopted a robust Measure-Reduce-Offset (MRV) strategy, achieving verified emissions reductions, supporting reforestation projects in the Amazon region of Madre de Dios, and engaging over 250,000 travelers annually in education efforts about climate, biodiversity, and regenerative tourism practices. Beyond internal transformation, WorldXchange’s leadership helped catalyze broader change: after its carbon-neutral and Climate Positive achievements, Lima Airport updated its concession contracts to require environmental accountability from all vendors — a ripple effect that now influences one of Latin America’s busiest airports. A New Milestone: LATA Responsible Tourism Awards Application This year, WorldXchange has taken another major step by submitting its candidacy for the LATA Responsible Tourism Awards under the Nature-Positive Tourism category. Their application highlights several key achievements: WorldXchange’s story perfectly exemplifies how companies traditionally outside the “green tourism” space can fully embrace regenerative practices — and even lead sectoral transformation. Looking Ahead: Sustaining and Expanding Climate Leadership As WorldXchange continues its journey, the company remains committed to deepening its climate and nature-positive impact. In 2025, it is finalizing its latest carbon footprint assessment and preparing new targets to further lower its emissions and environmental footprint per traveler served. At Green Initiative, we are proud to stand beside WorldXchange as it redefines the role of financial service providers in sustainable tourism. Their achievements are a clear reminder that climate-positive leadership can — and must — be integrated across every link of the tourism value chain. Congratulations to the entire WorldXchange team for their renewed certification, their bold steps forward, and their unwavering commitment to a more sustainable future! This article was written by Ella Baehringer from the Green Initiative team Related reading

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Bonito and Fundtur MS A Strategic Partnership for Global Leadership in Sustainable Tourism

Bonito and Fundtur MS: A Strategic Partnership for Global Leadership in Sustainable Tourism

The Future of Sustainable Tourism in Brazil Begins in Bonito Bonito, one of Brazil’s most renowned ecotourism destinations, continues to solidify its position as a global reference in sustainable tourism. Through a strong collaboration with the Mato Grosso do Sul Tourism Foundation (Fundtur MS), led by Bruno Wendling, Bonito has achieved significant advancements in integrating climate mitigation strategies into its tourism development model. Some of the key milestones include: With this initiative, Bonito becomes the first tourism destination fully aligned with the Glasgow Declaration, presenting a comprehensive investment program for decarbonization. At the forefront of this movement is Juliane Salvadori, Vice Mayor of Bonito, who has played a key role in maintaining the Carbon Neutral certification since her tenure as Tourism Secretary in 2022. “This achievement strengthens our commitment to transforming Bonito into an increasingly sustainable destination, ensuring that tourism here is synonymous with conservation and environmental innovation.” – Juliane Salvadori, Vice Mayor of Bonito and Leader of the Bonito Carbono Neutral Program Knowledge Exchange with Machu Picchu: Sharing Global Best Practices Beyond its local advancements, Bonito has fostered a knowledge exchange program with Machu Picchu, another internationally recognized tourism destination committed to climate action. This collaboration allows for the sharing of mitigation measures and regenerative tourism strategies, reinforcing Bonito and Mato Grosso do Sul’s participation in the global discussion on climate-smart tourism. “Mato Grosso do Sul’s strategy is clear: we want to be a global benchmark in sustainable tourism, and Bonito is the ideal showcase to demonstrate how this is possible. The involvement of the Green Initiative and the actions led by Fundtur MS are key drivers of this transformation.” – Bruno Wendling, President of Fundtur MS Bonito Hosts the International Smart Destinations Fair (FIDI) 2025 In a significant development, Bonito was selected to host the third edition of the International Smart Destinations Fair (FIDI) in 2025, scheduled from March 19 to 22. This event will bring together tourism professionals, entrepreneurs, public managers, and students to discuss innovation, sustainability, and technology in tourism. Hosting FIDI 2025 underscores Bonito’s commitment to positioning itself as a Smart Tourism Destination, integrating governance, sustainability, innovation, technology, and promotion.​ “Securing this event was a strategic move, as we are bringing the most important fair that addresses smart destination models. The public can expect a lot of innovation, knowledge, and exchange of experiences in all aspects that a Smart Tourism Destination encompasses.” – Bruno Wendling, President of Fundtur MS Bonito Carbono Neutro Wins FIDI 2025 Environmental Sustainability Award Highlighting its commitment to environmental stewardship, Bonito Carbono Neutro was honored with the Environmental Sustainability Award at FIDI 2025. This accolade recognizes Bonito’s ongoing efforts in reducing carbon emissions and implementing sustainable tourism practices, further solidifying its status as a leader in environmental conservation.​ Towards COP-30: Bonito on the Global Sustainability Stage The achievements resulting from the collaboration between Fundtur MS and Bonito position the municipality as one of Brazil’s leading success stories to be showcased during COP-30, which will take place in Belém, Pará, in November 2025. This collective effort will contribute to raising awareness among thousands of people in Brazil and worldwide about the importance of climate action and the positive environmental impacts as fundamental pillars for the prosperity and development of smart tourism destinations.​ Bonito’s journey exemplifies how dedicated leadership and strategic partnerships can transform a destination into a global model for sustainable tourism and environmental responsibility. In the Media:

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Greenhushing – Why Some Companies Stay Silent About Sustainability and Why Transparency is Key

Greenhushing – Why Some Companies Stay Silent About Sustainability and Why Transparency is Key

The Growing Role of Sustainability in Business Sustainability has become a crucial focus for businesses worldwide, with organizations investing in climate-positive initiatives, nature-positive solutions, and obtaining climate certifications to align with global environmental goals. However, a surprising trend is emerging—many companies are choosing to stay silent about their sustainability efforts. This phenomenon, known as “greenhushing,” refers to companies deliberately downplaying or avoiding publicizing their environmental progress. While this may seem counterintuitive, it is often driven by: Despite these concerns, businesses that embrace authentic and transparent sustainability communication not only build consumer trust but also position themselves as leaders in the global transition to climate and nature-positive solutions. For industries like travel and tourism, where sustainability and regenerative tourism are becoming key decision factors for eco-conscious travelers, hiding environmental initiatives can mean missing out on business growth and industry leadership opportunities. Why Some Companies Choose to “Greenhush” Several factors contribute to the reluctance to communicate sustainability achievements: 1. Fear of Accusations of Greenwashing 2. Complexity and Uncertainty in Sustainability Metrics 3. Regulatory and Legal Risks 4. Fear of Backlash from Activists and Consumers Why Transparency in Sustainability Matters While greenhushing may seem like a low-risk strategy, staying silent comes with significant downsides: 🌱 Loss of Consumer Trust 📈 Missed Business Opportunities 🌍 Lack of Industry Leadership How Companies Can Avoid Greenhushing While Staying Credible Instead of avoiding sustainability discussions, businesses should focus on clear, measurable, and transparent communication. ✅ 1. Use Verified Data & Certifications ✅ 2. Set Realistic Goals & Show Progress Rather than presenting sustainability as an all-or-nothing achievement, businesses should: ✔️ Show incremental progress and acknowledge challenges✔️ Highlight measurable results rather than vague claims✔️ Make sustainability part of their brand storytelling For example:💡 “We are on track to reduce carbon emissions by 40% by 2030 and are working toward achieving net-zero by 2040.” 💡 “Through our partnership with Forest Friends, we have planted 50,000 trees in deforested areas, restoring biodiversity and sequestering carbon.” ✅ 3. Engage Stakeholders Honestly Being open about what’s working and what still needs improvement builds credibility. Businesses can leverage: 📢 Annual Sustainability Reports – Provide detailed environmental impact data📢 Social Media Updates – Share sustainability stories and milestones📢 Webinars & Public Discussions – Educate stakeholders and showcase sustainability commitment📢 Collaboration with Environmental Organizations – Strengthen industry partnerships In the travel and tourism sector, transparency can mean:🏨 Eco-lodges sharing energy-saving initiatives🚢 Yacht charters promoting low-impact marine tourism✈️ Airlines showcasing carbon offset programs ✅ 4. Follow Standardized Reporting Frameworks Adopting globally recognized reporting standards ensures: The most recognized frameworks include:📊 Global Reporting Initiative (GRI) – Comprehensive sustainability reporting📊 Science-Based Targets Initiative (SBTi) – Climate action goal alignment A Future of Climate-Positive and Nature-Positive Business Leadership While greenhushing may seem like a short-term risk reduction strategy, staying silent about sustainability can be just as risky as greenwashing. Companies that embrace transparent, data-backed sustainability communication will:✔️ Build consumer trust✔️ Strengthen brand reputation✔️ Position themselves as industry leaders In travel and tourism, where regenerative tourism is gaining momentum, businesses that share their sustainability journey will lead the way toward a more responsible and sustainable industry. 🚀 The future belongs to companies that take bold, transparent steps toward a climate and nature-positive world. Take Action With the Right Partners If your company is working toward sustainability and wants to communicate its efforts strategically and effectively, we can help! ✅ Green Initiative offers climate certifications for businesses looking to prove their commitment to climate and nature-positive practices. ✅ Forest Friends provides reforestation certifications, allowing individuals and businesses to support tree-planting efforts in endangered areas. 📢 Ready to position your brand as a sustainability leader? Let’s talk to start your journey today.

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AI-Powered Sustainable Tourism The Future of Travel and Climate Action Green Initiative

AI-Powered Sustainable Tourism: The Future of Travel and Climate Action

How Artificial Intelligence is Transforming Tourism for a Climate and Nature-Positive Future Tourism is one of the world’s most resilient industries, contributing to economic growth, cultural exchange, and job creation. However, climate change, ecosystem degradation, and rising carbon emissions threaten its long-term sustainability. To secure a climate and nature-positive future, the tourism industry must balance economic benefits with sustainability, climate action, and ecosystem restoration. Artificial Intelligence (AI) is emerging as a game-changer, helping destinations and businesses reduce their environmental impact, optimize resource use, and promote climate resilience. Why Tourism is Resilient to AI Disruption Unlike industries where AI replaces human labor, tourism thrives on human connection, cultural authenticity, and sensory experiences—elements that AI cannot fully replicate. Tourism’s resilience stems from: AI-Powered Solutions for Low-Carbon, Sustainable Tourism With tourism contributing to 8% of global carbon emissions, AI presents a third path—enabling economic growth while cutting emissions. AI-driven strategies include: Green Initiative’s Climate and Nature Regenerative Tool: A World-First Innovation At Green Initiative, we have developed the world’s first Climate and Nature Regenerative Tool, empowering individuals and businesses to: ✅ Calculate their carbon emissions from travel, hotel stays, and even at home.✅ Offset their footprint by planting native tree species in ecosystem restoration hotspots.✅ Take direct climate action through a science-based, transparent, and effective decarbonization strategy. This groundbreaking tool is a game-changer for sustainable tourism, allowing travelers to take responsibility for their environmental impact while actively contributing to reforestation and ecosystem restoration efforts. How AI Supports Ecosystem Restoration & Climate Action Tourism depends on healthy ecosystems—rainforests, coral reefs, wetlands, and national parks attract millions of visitors. However, over-tourism and climate change threaten these fragile landscapes. AI is now a vital tool for regenerative tourism: How Developing Countries Can Leverage AI for Climate-Positive Tourism Growth AI is not a threat to tourism—instead, it offers a strategic advantage for developing nations. By integrating AI-driven sustainability strategies, countries can: 1. Prioritize High-Value, Experience-Based Tourism Rather than competing in mass-market, low-cost tourism, developing nations should focus on premium, experience-driven tourism: 2. Invest in AI-Enhanced Smart Tourism AI can make destinations more accessible and sustainable through: 3. Build Climate-Resilient Infrastructure Developing nations must invest in sustainable infrastructure to attract long-term tourism growth: Become a Climate-Certified Tourism Business At Green Initiative, we help businesses in the tourism industry become climate-certified. Through our certifications, consulting services, and ecosystem restoration programs, we guide businesses toward a climate and nature-positive future, giving you a competitive edge in the growing sustainable tourism market. AI and sustainable tourism go hand in hand, driving both economic growth and environmental conservation. By leveraging AI-powered solutions and nature-based tourism strategies, we can transform the travel industry into a force for climate action. Contact us today to learn more about Green Initiative’s sustainability certifications and how your business can become climate-certified. Visit Green Initiative and fill out our contact form—we’ll get back to you quickly.

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Inkaterra Cabo Blanco: A Global Model for Regenerative Tourism and Sustainable Sport Fishing

Inkaterra Cabo Blanco: A Global Model for Regenerative Tourism and Sustainable Sport Fishing

Cabo Blanco, a small fishing village on the northern coast of Peru, holds a unique place in maritime history. Once a legendary destination for sport fishing—attracting figures such as Ernest Hemingway—it is now at the center of an ambitious initiative to promote regenerative tourism, marine conservation, and climate-positive economic development. Through the efforts of Inkaterra Hotels, a leading Climate Positive Certified hospitality group, and Inkaterra Asociación, a nonprofit organization dedicated to biodiversity research and conservation, Cabo Blanco is transitioning towards a nature-positive future—one that restores ecosystems, empowers local communities and creates long-term economic value through sustainable tourism. A Legacy of Sport Fishing in Cabo Blanco During the 1950s, Cabo Blanco gained international recognition as a premier destination for big-game fishing, particularly for black marlin, with record-breaking catches exceeding 700 kg. However, decades of overfishing, habitat degradation, and climate change have led to a dramatic decline in marine populations, threatening both the ecosystem and the livelihoods of local fishing communities. To counteract these impacts, conservation initiatives have been set in motion to restore marine biodiversity while ensuring sustainable tourism remains a viable economic driver. One of the most significant steps toward this goal is the proposal for Peru’s first marine reserve, which aims to protect critical habitats, replenish fish populations, and regulate responsible fishing practices. Sustainable Sport Fishing: A Regenerative Approach While sport fishing remains a core attraction in Cabo Blanco, adopting regenerative fishing practices, such as catch-and-release policies, ensures that tourism supports, rather than depletes, the region’s marine resources. Key Benefits of Sustainable Sport Fishing: Regenerative Tourism and Marine Conservation in Cabo Blanco Beyond fishing, Cabo Blanco is evolving into a hub for regenerative tourism, where visitors actively contribute to the ecosystem’s health rather than merely minimizing their impact. Inkaterra Asociación, in collaboration with scientists, conservationists, and local communities, is implementing nature-positive solutions to rebuild degraded marine and coastal environments. Regenerative Tourism Initiatives in Cabo Blanco: Inkaterra’s Climate and Nature-Positive Impact As a Climate Positive Certified company, Inkaterra Hotels goes beyond sustainability by actively removing more carbon from the atmosphere than it emits. In Cabo Blanco, its impact is being realized through: By aligning with global climate goals and nature-positive principles, Inkaterra Asociación and Inkaterra Hotels prove that tourism can be a force for environmental regeneration rather than exploitation. A Scalable Model for Global Conservation The transformation of Cabo Blanco into a regenerative tourism destination serves as a blueprint for coastal communities worldwide. By combining scientific research, sustainable economic development, and active ecosystem restoration, this initiative demonstrates how tourism can be reimagined as a tool for global climate action and biodiversity protection. How to Support Regenerative Tourism in Cabo Blanco: Conclusion Cabo Blanco is undergoing a profound transformation—from a historic fishing hotspot to a global leader in regenerative tourism and conservation. By prioritizing marine restoration, responsible tourism practices, and community engagement, this initiative ensures that future generations can continue to experience this iconic destination’s natural and cultural richness. As the world moves toward more climate-resilient and nature-positive tourism models, Inkaterra’s work in Cabo Blanco is a powerful example of how travel can catalyze ecological regeneration and socio-economic prosperity. For more information on regenerative tourism and conservation efforts, visit Green Initiative and contact us.

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Bonito: A Carbon-Neutral Ecotourism Destination to Host the 2025 International Sustainability Forum

Bonito: A Carbon-Neutral Ecotourism Destination to Host the 2025 International Sustainability Forum

In May 2025, Bonito, Mato Grosso do Sul, Brazil—a global leader in sustainable tourism—will host the International Sustainability Forum from May 29 to 31. Known for its pristine natural beauty and pioneering environmental initiatives, Bonito is the perfect venue for this pivotal event, which aims to shape discussions around energy transition and green financing ahead of the COP30 climate conference in Belém. Why Bonito? A Model of Regenerative Tourism Bonito is not just a popular tourist destination; it’s a carbon-neutral certified ecotourism hub. In 2022, the city made history by becoming the first tourism destination in the world to earn this certification. This milestone was achieved through a rigorous collaboration between the Fundação de Turismo de Mato Grosso do Sul (FUNDTUR) and Green Initiative, which assessed and mitigated the carbon footprint of its tourism sector. Key climate and nature positive strategies that contributed to this certification include: Additionally, Bonito is home to Climate Positive Ecotourism Businesses such as Grupo Rio da Prata Ecoturismo and Estância Mimosa, which actively work to create a net positive environmental impact. Grupo Rio da Prata offers eco-friendly snorkeling and diving experiences in its pristine rivers, while engaging in large-scale reforestation efforts and water conservation initiatives. Similarly, Estância Mimosa provides guided tours through stunning waterfalls and trails while implementing carbon sequestration through native tree planting and sustainable farming practices. These businesses exemplify Bonito’s dedication to ecotourism and serve as models for sustainability in the global tourism industry. These initiatives collectively reduce Bonito’s environmental footprint and contribute to its goal of becoming a global leader in climate-smart tourism. Mayor of Bonito, Josmail Rodrigues, highlighted the city’s global leadership in sustainability, stating: “Bonito is a global reference for sustainable tourism, and hosting an event of this magnitude reinforces our commitment to environmental preservation and responsible economic development. The International Sustainability Forum will be a unique opportunity to discuss innovative solutions and establish our city as a model of sustainability for Brazil and the world.” The Significance of the International Sustainability Forum The forum will bring together policymakers, environmentalists, scientists, and industry leaders to discuss: Bonito’s role as host is particularly symbolic. Its transformation into a carbon-neutral destination highlights the power of local initiatives to drive global change, setting an example for other regions aiming to balance economic growth with environmental stewardship. Recognized Leadership in ESG Practices Bonito and the state of Mato Grosso do Sul have gained national and international recognition for their sustainability efforts. In December 2024, Mato Grosso do Sul was ranked among Brazil’s top three regions for ESG practices in sustainable tourism by Embratur. This accolade underscores the state’s forward-thinking approach to tourism development and environmental conservation. Specific achievements include: Bruno Wendling, President of FUNDTUR, stated, “Our goal is to position Bonito as a global model for sustainable and regenerative tourism by ensuring every visitor’s experience contributes positively to the environment. Hosting the International Sustainability Forum further solidifies our commitment to this mission.” Bonito: A Destination Worth Protecting Bonito’s unique ecosystems are its greatest treasure. Highlights include: Through carbon-neutral initiatives and sustainable tourism practices, Bonito is setting a precedent for destinations worldwide, showcasing that natural beauty and environmental responsibility can coexist. What to Expect at the Forum The event promises a wealth of opportunities, including: As the world prepares for the COP30 climate conference, Bonito stands out as a beacon of sustainable innovation and environmental leadership. Hosting the International Sustainability Forum in this Carbon-Neutral Certified city not only amplifies its commitment to protecting natural resources but also inspires other destinations to follow suit. Bonito’s story proves that tourism and sustainability can go hand in hand, paving the way for a greener future. By the Green Initiative Team. Suggested reading:

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Mato Grosso do Sul Recognized Among Top 3 in Brazil’s Best ESG Practices for Sustainable Tourism - Photo Credits Daniel De Granville

Mato Grosso do Sul Recognized Among Top 3 in Brazil’s Best ESG Practices for Sustainable Tourism

Green Initiative congratulates Mato Grosso do Sul for earning a Top 3 position in Embratur’s “Best ESG Practices in Brazilian Destinations” contest, showcasing their sustainable tourism and climate action leadership. The Agência Brasileira de Promoção Internacional do Turismo (Embratur) recently announced the winners of its prestigious “Melhores Práticas ESG nos Destinos Brasileiros” (Best ESG Practices in Brazilian Destinations) contest. This initiative highlights the best environmental, social, and governance (ESG) efforts driving sustainable tourism in Brazil. Mato Grosso do Sul (MS), through its Secretaria de Turismo, Esporte e Cultura and Fundação de Turismo de Mato Grosso do Sul (FUNDTUR), was recognized as one of the Top 3 destinations for their exceptional progress and leadership. The Top 3 Winners: With participation from nearly 50 organizations and over 200 sustainable initiatives, Mato Grosso do Sul’s recognition is a testament to the state’s growing impact in the ESG tourism space. Sustainable Leadership and Innovation in Mato Grosso do Sul Mato Grosso do Sul has demonstrated consistent progress since launching its sustainability strategy in 2022. Key milestones include: Bruno Wendling, Director-President of FUNDTUR, emphasized the importance of collaboration: “This award reinforces the work initiated in 2022 and demonstrates that our state is on the right path to becoming a more responsible and climate-focused tourism destination. We aim to transform MS into Brazil’s first carbon-neutral state by 2030.” Why ESG Practices Matter in Tourism The adoption of ESG principles (Environmental, Social, and Governance) is essential for ensuring tourism contributes positively to both communities and the planet: Additionally, Mato Grosso do Sul’s efforts align with the principles of regenerative tourism, a concept that goes beyond sustainability to actively restore ecosystems, regenerate communities, and create long-term positive impacts on nature and climate. By integrating climate and nature positive actions, MS ensures that tourism becomes a vehicle for healing the environment, reversing biodiversity loss, and empowering local stakeholders to lead the change. The success of Mato Grosso do Sul underscores the critical role destinations play in advancing these principles to foster a more resilient, inclusive, and regenerative tourism industry. Green Initiative and Mato Grosso do Sul: A Shared Vision At Green Initiative, we champion partners and destinations like Mato Grosso do Sul that demonstrate measurable progress toward sustainability. By implementing innovative carbon management solutions, biodiversity conservation, and inclusive tourism programs, MS is paving the way for a brighter, more sustainable future. This recognition by Embratur highlights the state’s dedication and serves as a powerful example for other destinations aiming to integrate ESG practices, regenerative tourism, and climate and nature positive strategies. Looking Ahead As part of their award, Mato Grosso do Sul will receive ESG consulting support from Embratur, highlighted participation in international marketing campaigns, and professional project documentation, including videos, to amplify global visibility. These benefits will further strengthen Mato Grosso do Sul’s position as a leader in sustainable and regenerative tourism, attracting investments and fostering partnerships to achieve their 2030 carbon-neutral goal. Join Us in Celebrating Sustainable Tourism Excellence Green Initiative congratulates Mato Grosso do Sul and FUNDTUR for their achievements. Together, we can inspire more destinations to embrace sustainability, climate action, regenerative tourism, and inclusive practices as central pillars for development. Let’s work towards a future where tourism drives positive change for people, nature, and the planet. Contact us to learn more about sustainable tourism and Green Initiative’s global efforts.

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The Leadership Behind Machu Picchu's Carbon-Neutral Success A Model for Sustainable Tourism - Green Initiative

The Leadership Behind Machu Picchu’s Carbon Neutral Success: A Model for Sustainable Tourism

Machu Picchu, one of the world’s most iconic tourist destinations, has become a global leader in sustainability. Thanks to the visionary leadership of Mayor Elvis Lexin La Torre Uñaccori, this UNESCO World Heritage Site has not only achieved carbon-neutral certification but has successfully renewed it for a second time. His remarkable work in implementing sustainable practices, forging key partnerships, and aligning with global climate and nature positive initiatives inspires tourism leaders worldwide. Pioneering Climate and Nature Positive Tourism As the mayor of Machu Picchu Pueblo, Mayor La Torre has taken bold steps to address the environmental challenges posed by millions of annual visitors. Central to his approach has been adopting climate- and nature-positive strategies, including: These strategies have drastically reduced the town’s environmental footprint, setting a precedent for regenerative tourism—an approach that restores ecosystems while benefiting local communities. Collaborative Leadership with Key Partners Machu Picchu’s success in achieving and maintaining carbon-neutral status showcases the power of collaboration. Under Mayor La Torre’s leadership, the municipality has partnered with prominent organizations to drive impactful initiatives: These partnerships, facilitated by Green Initiative, have helped Machu Picchu achieve a remarkable 18.77% reduction in carbon emissions compared to its 2019 baseline, demonstrating the potential of public-private collaboration in achieving sustainability goals. Commitment to Global Climate and Tourism Frameworks Mayor La Torre has aligned Machu Picchu’s sustainability efforts with key international frameworks, ensuring the site remains a leader in global climate action: These commitments reflect the site’s dedication to fostering a sustainable future for tourism while combating climate change. An Honorable Legacy of Leadership Mayor La Torre’s leadership exemplifies how local governments can drive meaningful change. By integrating climate-positive policies and regenerative practices, he has transformed Machu Picchu into a beacon of sustainable tourism. “Leadership is about action. Let us lead with the purpose of leaving our world better than we found it,” Mayor La Torre has stated. His work safeguards Machu Picchu’s ancient legacy and establishes it as a symbol of hope and resilience for future generations. A Call to Action for Global Tourism Leaders Mayor La Torre’s visionary approach provides a compelling roadmap for leaders of other tourism-dependent regions. By prioritizing regenerative tourism, fostering collaborations with key partners, and committing to international climate goals, mayors and municipal teams can create destinations that thrive economically while preserving their natural and cultural heritage. Machu Picchu’s achievements prove that bold, collaborative leadership can leave a lasting positive impact on the planet. As the world grapples with the effects of climate change, the work of Mayor Elvis Lexin La Torre Uñaccori serves as a testament to what’s possible when we lead with purpose and innovation. Make your destination Climate and Nature Positive, contact us at Green Initiative to learn how we can help your city or region achieve sustainability goals, implement regenerative tourism strategies, and align with global climate frameworks like the Glasgow Declaration. Together, we can build a future where tourism regenerates nature and communities thrive. 🌍

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Green Initiative and Machu Picchu: A Winning Partnership for Climate and Nature Sustainability through Regenerative Tourism

In 2024, Green Initiative proudly received the prestigious title of World’s Leading Sustainable Organisation 2024 at the World Sustainable Travel & Hospitality Awards, largely due to its successful implementation of the Carbon Neutral Certification for one of the World’s most iconic destinations: Machu Picchu. This collaboration highlighted how sustainability and responsible tourism can directly impact the global tourism landscape and also contributed to Machu Picchu’s recognition as the World’s Leading Tourist Attraction 2024 for the sixth time (2017, 2018, 2019, 2021, 2022, and 2023) at the World Travel Awards. This event, considered the ‘Oscar of Tourism,’ also awarded Peru as the ‘World’s Leading Cultural Destination‘ and the ‘World’s Leading Culinary Destination.’ The Commission for the Promotion of Peru for Exports and Tourism – PromPerú (awarded as Best Latin American Tourism Authority Website 2024 in the prestigious World Travel Tech Awards) enthusiastically announced the achievements. In addition to its status as a UNESCO World Heritage Site, this citadel stands as a cultural, historical, and architectural symbol of the ancient Inca Empire. Ricardo Limo, Executive President of PromPerú, highlighted the significance of these awards: “These recognitions are a testament to the continuous work of the public and private sectors, and of all Peruvians who share the best of our country with the world.” Machu Picchu, already a symbol of ancient history and breathtaking natural beauty, took another critical step forward by achieving Carbon Neutral certification through Green Initiative’s specialized sustainability program. This certification recognizes the extraordinary efforts of local stakeholders, including the government, tourism operators, and conservationists, to reduce carbon emissions and minimize the environmental footprint of this UNESCO World Heritage site, and also put in place a mitigation plan for decarbonization. “Machu Picchu stands as the world’s first natural and cultural wonder to achieve carbon neutrality, showcasing that sustainable tourism and decarbonization can and must go hand in hand—a global symbol of environmental leadership.” – Gustavo Santos, Regional Director for the Americas, World Tourism Organization “The experience of Machu Picchu as a signatory of the Glasgow Declaration can be a reference for other tourist destinations in Peru and around the world. In addition to being a natural and cultural treasure, Machu Picchu is also an inspiring example of how the growth of tourism and decarbonization can and should go hand in hand.” – Sofia Gutierrez, Deputy Director of Sustainable Tourism at UN Tourism “Machu Picchu, one of the 13 World Heritage sites that Peru has, is an inspiring example of how tourism can be integrated with climate action, thus contributing to the sustainability and conservation of World Heritage.” – Jose Salazar Ríos, Coordinator of the Culture Sector at UNESCO Peru “As a pioneer of regenerative tourism in Peru, Inkaterra is committed to conserving the natural heritage of Machupicchu,” states José Koechlin, founding president of Inkaterra. “This alliance is a success story about the goals that can be achieved when public and private sectors work hand in hand. With the support of the local community, the first destination in Latin America with a circular economy has been achieved. We Peruvians enjoy the privilege of having this cultural and natural heritage of humanity, which entails the great responsibility of caring for it for future generations.” “We are proud to announce that Machupicchu renews its ‘First Carbon Neutral’ certificate. This achievement represents a significant milestone in our effort to promote circular economy models and sustainable cities, where for example, we give new life to bottles, such as Cielo Alcalina which is made 100% from recycled bottles,” says Jorge López-Doriga, Chief Communications and Sustentability Officer in AJE Group. The Carbon Neutral certification process involved: Through these efforts, Machu Picchu became a beacon of sustainability in tourism, setting a precedent for other destinations worldwide. This achievement is even more significant because the Travel Awards recognized Machu Picchu for its historical and cultural value and commitment to environmental preservation. The certification played a special role in this decision, underscoring the growing importance of sustainable tourism practices in shaping the future of global travel. A Turning Point for Sustainable Tourism Recognizing Green Initiative and Machu Picchu at the World Sustainable Travel & Hospitality Awards and the World Travel Awards signals a turning point in the tourism industry. Sustainability is no longer an afterthought—it has become a key factor in defining a truly world-class destination. Tourists, travelers, and travel companies are increasingly prioritizing eco-consciousness, and destinations like Machu Picchu are leading the way. By embracing Climate and Nature Positive initiatives, they demonstrate that environmental stewardship and tourism can go hand in hand. The Carbon Neutral certification contributed to Machu Picchu’s award and helped boost its reputation as a responsible, forward-thinking destination. It’s a testament to how partnerships between environmental experts like Green Initiative and iconic sites like Machu Picchu can drive meaningful change. With sustainable practices now at the core of the global travel industry, other destinations around the World are following suit, inspired by the success of Machu Picchu’s journey towards sustainability. The Path Forward: Working Hand in Hand with the Private Sector Partnerships with the private sector have transformative power in driving high-impact sustainable initiatives. The renewal of Machu Picchu as a Carbon-Neutral Destination is proof of this. This achievement was made possible through the efforts of AJE Group, a Peruvian multinational beverage company that has operations in over 20 countries, alongside strategic allies such as Inkaterra, the Municipality of Machu Picchu, and Tetra Pak. This project included the installation of a biodiesel plant to reuse used cooking oil, a pyrolyzer to convert organic waste into biochar, compactors for plastics, and a glass crusher, transforming waste management in the citadel. These actions not only significantly reduced the site’s environmental footprint but also strengthened its position as a global reference in sustainability and environmental commitment. As Green Initiative continues to work with destinations around the World to achieve Carbon Neutral certification, the focus remains on creating a long-lasting impact. The success of Machu Picchu demonstrates that with the right support and commitment, any destination—no matter how iconic—can

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