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Inkaterra: 50 Years of Pioneering Sustainable Tourism and Global Climate Action

Few organizations have done as much to redefine the future of tourism as Inkaterra, a true pioneer in sustainability, Peru ecotourism, and biodiversity conservation across Latin America. This year, as Inkaterra celebrates its 50th anniversary, the Green Initiative team is honored to recognize and celebrate our partner’s extraordinary journey — one that has transformed not only the way we experience travel, but also the way we connect with nature and contribute to a more climate positive and nature positive future. Joe Koechlin: A Visionary Behind Inkaterra’s 50 Years At the heart of Inkaterra’s 50-year journey is Joe Koechlin, its founder and driving force. Since establishing Inkaterra in 1975, Koechlin has redefined what tourism can mean for both travelers and the planet. His conviction was clear from the start: hospitality must be inseparable from conservation, scientific research, and cultural preservation. Guided by this vision, Koechlin transformed Inkaterra into one of the world’s most respected models of sustainable hotels and regenerative tourism. Under his leadership: Koechlin’s work has also had profound international resonance. His voice has been instrumental in showing how the private sector can align with global climate goals while delivering unforgettable travel experiences. With Inkaterra soon reaching its 50th anniversary in 2025, his leadership continues to inspire new generations of hoteliers, conservationists, and travelers committed to a climate and nature positive future. Inkaterra: A Legacy of Conservation and Innovation Since its founding in 1975, Inkaterra has been at the forefront of ecotourism and environmental preservation. Through scientific research, reforestation, and community engagement, the organization has created a model where hospitality, ecotourism, and conservation walk hand in hand. Over the decades, their projects have become international milestones, showing the world that protecting biodiversity and generating social value are not only possible, but essential. The August edition of Inkaterra’s newsletter highlights this remarkable legacy in the article “Inkaterra 50th Anniversary Milestones”, celebrating half a century of achievements in protecting Peru’s natural and cultural heritage. From pioneering sustainable tourism in the Amazon to creating conservation projects in Cusco and Cabo Blanco, Inkaterra continues to inspire destinations worldwide. A Strategic Alliance for a Climate Positive Future Our collaboration with Inkaterra is built on a shared vision: that the tourism industry can be a driver of climate action and ecosystem regeneration. Together, we have celebrated achievements that resonated across the globe: Forest Friends at the Economy of Francesco We are deeply grateful to Inkaterra for highlighting our project Forest Friends in their newsletter article “INKATERRA AND GREEN INITIATIVE: GLOBAL RECOGNITION FOR ECOSYSTEM RESTORATION”. Forest Friends was recently selected to be showcased at the Economy of Francesco Extraordinary Ideas Global Event 2025, a gathering inspired by Pope Francis that brings together leaders, entrepreneurs, and changemakers to build a new economy rooted in social justice, environmental sustainability, and the common good. This recognition is not just about our work — it is a testament to a shared commitment with Inkaterra: proving that tourism can be a powerful tool for climate and nature positive transformation. Facilitate your businesses journey towards value-driven climate and nature positive impacts with Forest Friends. Through Forest Friends, individuals, companies, and institutions can calculate and offset their carbon footprint by planting native trees, protecting biodiversity, and generating social benefits in regions of high ecological importance such as the Osa Peninsula (Costa Rica), Madre de Dios (Peru), and beyond. Looking Ahead: A Shared Path Toward 2050 As Inkaterra steps into its next 50 years, we celebrate their pioneering role in uniting science, tourism, and conservation. Together, we are building replicable models for sustainable tourism that inspire global action and directly support the goals of the UN Decade on Ecosystem Restoration. On behalf of the Green Initiative and our global Forest Friends community, we congratulate Inkaterra on this historic milestone. May the next decades bring even greater achievements in climate action, biodiversity conservation, and regenerative tourism — for Peru, Latin America, and the world. This article was written by Yves Hemelryck from the Green Initiative team

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Green Initiative’s Forest Friends Selected for the Economy of Francesco Extraordinary Ideas Global Call

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We are proud to announce that our project Forest Friends: Catalyzing Social Change to Value, Conserve, and Restore Nature and Biodiversity has been officially selected for presentation at the Economy of Francesco Extraordinary Ideas for the Economy Global Event 2025. The call received many inspiring proposals from around the world, and our initiative stood out for its unique approach to connecting people everywhere with the positive impacts of ecosystem restoration, biodiversity protection, and climate action. About Forest Friends Forest Friends is an innovative web platform created by a multidisciplinary team at Green Initiative. It transforms environmental awareness into tangible regenerative action by allowing individuals, organizations, and students to: Forest Friends is proud to contribute to the global movement of the UN Decade on Ecosystem Restoration (2021–2030), which calls on everyone to prevent, halt, and reverse the degradation of ecosystems worldwide. By engaging individuals, organizations, and local communities in tangible restoration efforts, Forest Friends is turning this vision into measurable action — one tree, one project, and one partnership at a time. Our Gratitude to Partners This impact is possible thanks to strong partnerships. A heartfelt thank you to CEPA Study Abroad Programs, whose commitment has engaged students and university partners in planting over 9,900 native trees in Costa Rica’s Península de Osa. Through their support of student-led restoration with Fundación Saimiri and Green Initiative’s Forest Friends, CEPA is helping to regenerate one of the world’s most biodiverse regions, inspire the next generation of climate and nature stewards, and contribute directly to the goals of the UN Decade on Ecosystem Restoration. Likewise, we are deeply grateful to Tulu Travel, Swetours, Mapfre, WorldXChange, Luz del Sur, MSC Peru, Kuoda Travel, Inkaterra Hotels and Adidas Peru, that have suported tree-planting through Forest Friends, making ecological restoration a reality across Latin America. Their trust and commitment fuel our mission and impact. And a very special thank you goes to the individuals around the world who plant trees directly through forestfriends.eco. Together with our on-the-ground partners, these funders are helping regenerate biodiversity hotspots, empower local communities, and advance the goals of the UN Decade on Ecosystem Restoration, a global call to prevent, halt, and reverse ecosystem degradation.. Forest Friends also proudly collaborates with Inkaterra Asociación, advancing ecosystem restoration and biodiversity conservation in some of the world’s most important destinations, Peru. Together, we are building bridges between climate action, nature restoration, and community well-being. Global Recognition, Local Impact Being selected for the Economy of Francesco Extraordinary Ideas is more than recognition — it’s an opportunity to showcase Forest Friends before a global community of innovators, entrepreneurs, and changemakers who share a vision for a fairer, greener economy. This milestone strengthens our mission: to transform environmental awareness into measurable results that are climate positive, nature positive, and socially inclusive. What’s Next for Forest Friends Looking forward, Forest Friends will: 🌍✨ We believe that restoring nature means restoring hope. This achievement belongs to every partner, student, and supporter who has helped plant a tree, calculate a footprint, or shared our vision. 👉 Explore Forest Friends and join the movement: https://forestfriends.eco This article was written by Erika Rumiche from the Green Initiative team Related Reading

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Machu Picchu Achieves Significant Reduction in Carbon Emissions Since 2021 Certification

Machu Picchu’s Journey to Carbon Neutrality: Acelerating public and private decarbonization investments

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Machu Picchu, Peru – Leading Climate Action in Tourism Amidst the lush Peruvian Andes, Machu Picchu—one of the world’s most iconic cultural and natural landmarks—is redefining what it means to be a sustainable travel destination. With over 1.5 million visitors each year, the challenge was immense—but the will to act was even greater. In a recent interview for the Observatorio de Descarbonización y Economía Circular of the Cámara Nacional de Turismo (CANATUR), Elvis La Torre, Mayor of the District Municipality of Machu Picchu, shared the region’s ambitious climate goals, achievements to date, and critical lessons for the global tourism sector. A Bold Start: Why Machu Picchu Chose Decarbonization The decarbonization project officially began in 2021, led by the District Municipality of Machu Picchu, in collaboration with Inkaterra Asociación and Green Initiative. The decision was made in response to the urgent need to reduce the environmental impact of mass tourism and to shape a more resilient, sustainable development model following the COVID-19 crisis. Using 2019 as the baseline year, Machu Picchu began the Carbon Neutral Certification process and soon became the first UNESCO World Heritage Site to earn this recognition. In 2022, the destination became a signatory of the Glasgow Declaration on Climate Action in Tourism, further reinforcing its leadership in climate-smart tourism. “This certification, led by Green Initiative, gave us the opportunity to position Machu Picchu as a global leader in climate-intelligent tourism,” said Mayor La Torre in the CANATUR interview. Tangible Climate Results: From Waste to Regeneration To date, the outcomes have been remarkable: These milestones were achieved through robust collaboration among public and private stakeholders. Notably, Inkaterra, Grupo AJE, WorldXchange and Tetra Pak played key roles in implementing circular solutions. Luz del Sur provided technical assistance, while CANATUR offered strategic support, reinforcing strong climate governance. Additionally, Machu Picchu’s carbon footprint has been fully offset with 2,155 carbon credits from the REDD+ Brazil Nut Concessions project by Bosques Amazónicos (BAM), which protects over 600,000 hectares of megadiverse forests and supports more than 800 Amazon Brazil nut harvesting families in Madre de Dios, Peru. What’s Next: Scaling Impact and Inclusion Despite significant progress, major challenges remain. Chief among them is the need to expand both public and private financing to scale up the most impactful decarbonization initiatives—such as energy efficiency in tourism services and large-scale ecosystem restoration. Equally important is the continuous strengthening of existing programs, particularly those involving waste management through circular economy principles and the transition to clean energy. Most critically, there is a growing need to increase the active participation of local communities and businesses. Their involvement will be essential to ensure that this regenerative and carbon-neutral tourism model becomes permanent and self-sustaining. “The active participation of all stakeholders will be key to consolidating a regenerative and carbon-neutral tourism model that stands the test of time,” affirmed Mayor La Torre. A Model for the World Machu Picchu’s decarbonization journey is more than a local success story—it is a global call to action. As destinations worldwide face the escalating impacts of climate change, Machu Picchu proves that protecting heritage, supporting local livelihoods, and leading in climate action can go hand in hand. By embracing bold decisions, inclusive governance, and science-based climate solutions, Machu Picchu is charting a path toward a climate and nature-positive future—one that others can follow. 📌 Learn More & Get Involved Is your destination or organization ready to take the next step toward climate and nature-positive leadership? Discover how our certification and advisory services can help you generate measurable impact. 📩 Contact our team This article was written by Yves Hemelryck from the Green Initiative team Related Reading

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Green Initiative Participates in the Environmental Finance Awards 2025 with Scalable Climate and Nature-Based Solutions

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Green Initiative is pleased to announce its participation in the Environmental Finance Awards 2025, a distinguished platform recognizing impactful contributions to sustainable finance, environmental leadership, and innovation in climate action. Our participation highlights two flagship initiatives that embody our mission to advance scalable, science-based solutions for a climate- and nature-positive future: These programs are examples of how measurable climate action and biodiversity protection can be effectively integrated into public policy, private sector innovation, and community engagement. Machu Picchu: A Global Benchmark in Net Zero Tourism Since 2019, under the technical guidance of Green Initiative, Machu Picchu has implemented a comprehensive decarbonization strategy that has resulted in an 18.77% reduction in greenhouse gas emissions, positioning it as the first UNESCO Designated Site to be certified carbon neutral. The strategy includes: This project has catalyzed peer learning and policy alignment throughout Peru’s Sacred Valley and globally, with structured collaborations now underway between Machu Picchu and sites such as Angkor Wat, Taj Mahal, and Cristo Redentor. 🡒 Learn more: Machu Picchu Net Zero Strategy and Climate Talks Forest Friends: Advancing Nature-Positive Action through Verified Ecosystem Restoration Forest Friends is Green Initiative’s market-based nature restoration program, developed to enable companies and individuals to make measurable contributions to biodiversity recovery and carbon sequestration. The program has already supported the planting of over 13,000 native trees across more than 200 hectares in priority conservation areas such as the Amazon, Tropical Andes, and Costa Rica’s Osa Peninsula. Key components include: Forest Friends is aligned with the UN Decade on Ecosystem Restoration and follows the UN’s Ten Principles for Ecological Restoration (2021–2030), providing a replicable model for corporate engagement in nature-positive development. 🡒 Explore the program: https://forestfriends.eco Building Global Momentum for Climate and Nature Leadership By participating in the Environmental Finance Awards 2025, Green Initiative is proud to join a community of forward-thinking organizations committed to reshaping how the global economy responds to the climate and biodiversity crises. While we are not nominated for an award, our participation underscores the urgency of sharing replicable models that combine policy innovation, scientific integrity, and measurable outcomes. Through initiatives like Machu Picchu and Forest Friends, we aim to demonstrate that climate and nature-positive transitions are more than possible: they are essential for long-term resilience, equity, and competitiveness. We remain committed to supporting governments, companies, and civil society in implementing integrated solutions that respond to the challenges of our time with clarity, transparency, and impact. 🡒 Learn more about our work: https://greeninitiative.eco This article was written by Tatiana Otaviano from the Green Initiative Team. Related Articles

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Ecosystem Restoration in Biodiversity Hotspots: Conservation with Real Impact

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The forests of South and Central America are among the most diverse and ecologically important ecosystems on the planet. From the vast Amazon rainforest spanning nine countries and containing approximately 10% of the world’s known biodiversity, to the cloud forests of Central America that serve as crucial biological corridors between North and South America, these ecosystems harbor extraordinary biological wealth [1]. The Neotropical region hosts more than 50% of the world’s vascular plant species and 36 of the 200 globally identified biodiversity hotspots, making it a top global conservation priority [2]. Peru and Costa Rica: Natural Treasures at Risk In this regional context, Peru’s forests represent one of the planet’s most valuable ecosystems, housing approximately 13% of the Amazon and comprising 57% of national territory with over 73 million hectares of forest [3]. These ecosystems not only harbor extraordinary biodiversity—with over 25,000 plant species and 3,000 vertebrate species—but also play a crucial role in global climate regulation, storing approximately 10 billion tons of carbon [4]. Costa Rica, while occupying only 0.03% of the Earth’s surface, is home to about 4% of the planet’s biodiversity, with over 500,000 documented species [5]. Its forests—which include tropical rainforests and mountain cloud forests—cover approximately 54% of the national territory and comprise one of the most successful protected area systems in Latin America. The Osa Peninsula, in particular, has been recognized by National Geographic as “the most biologically intense place on Earth,” concentrating 2.5% of global biodiversity in just 700 km² [6]. However, these natural treasures face increasing, scientifically documented threats. According to Peru’s National Forest Conservation Program, the country lost 1.8 million hectares of forest between 2001 and 2020, primarily due to migratory agriculture, extensive livestock farming, and illegal mining [7]. This deforestation not only represents irreversible biodiversity loss but also contributes significantly to national greenhouse gas emissions, accounting for about 47% of the country’s total emissions [8]. Similarly, despite its successful conservation policies, Costa Rica lost 24,000 hectares of forest cover between 2010 and 2020, mainly due to the expansion of industrial agriculture, urban development, and unsustainable tourism [9]. Though proportionally smaller, this deforestation is especially concerning due to the high concentration of endemic species in relatively small areas, where the loss of just one hectare may mean the local extinction of multiple species. Ecological Restoration: More Than Planting Trees In light of this reality, ecological restoration has emerged as a scientifically sound strategy that goes beyond just planting trees. International research has shown that the most successful restoration projects are those that incorporate locally adapted native species, consider landscape connectivity, and integrate traditional knowledge from local communities [10]. Effective ecological restoration requires a systemic approach that considers multiple interconnected factors. It’s not just about recovering plant cover, but restoring ecological processes that maintain ecosystem functionality: nutrient cycles, food chains, pollination, and seed dispersal [11]. Species selection should be based on scientific criteria, including climate adaptation, soil regeneration capacity, value to native fauna, and cultural relevance to Indigenous and local communities. In Peru, this approach is particularly relevant. Studies in the Peruvian Amazon have found that plantations with diverse native species show survival rates above 85% after five years—compared to 40–60% for monocultures with exotic species [12]. These plantations also contribute more effectively to biodiversity recovery, recording a return of 60–80% of bird species and 50–70% of mammal species within 10–15 years [13]. Forest Friends: A Model of Restoration Success The most promising restoration projects integrate science, technology, and community participation across multiple biodiversity hotspots. Forest Friends, a Green Initiative program, has developed a comprehensive ecosystem restoration approach. It implements reforestation with a diverse range of native plant species in strategic regions such as Peru’s Tambopata National Reserve and Costa Rica’s Osa Peninsula—both classified as Biodiversity Hotspots by the Critical Ecosystem Partnership Fund (CEPF). These hotspots must host at least 1,500 endemic vascular plant species and have lost at least 70% of their primary native vegetation, making them top priorities for biodiversity conservation and ecological restoration [14]. In Madre de Dios, Peru, a region that has lost over 200,000 hectares of forest mainly due to illegal gold mining, Forest Friends has demonstrated measurable results with a restoration approach prioritizing locally adapted native species. Collaboration with organizations like Kuoda Travel has enabled the development of an innovative regenerative tourism model that directly links carbon offsetting with local restoration projects. Each traveler not only offsets their emissions but contributes to the planting of native trees specifically selected to maximize both carbon sequestration and biodiversity recovery. In parallel, in Costa Rica’s Osa Peninsula, organizations like Swetours and Tulu Travel apply similar certification models that link sustainable tourism with ecosystem restoration, while CEPA – Customized Educational Programs Abroad has implemented an innovative model connecting international education with conservation. They issue restoration certificates for each university course delivered and plant trees according to the number of enrolled students. These binational models offer valuable lessons on private sector involvement in conservation. Collaboration with specialized local partners—such as Inkaterra in Peru and Fundación Saimiri in Costa Rica—ensures technical quality and real environmental impact of restoration actions. Scientific Monitoring: The Key to Long-Term Success A crucial—but often underestimated—component of restoration projects is ongoing scientific monitoring. Research has shown that the long-term success of ecological restoration depends directly on the ability to systematically track and adapt implemented strategies [15]. Effective monitoring must evaluate multiple ecological indicators: tree survival and growth, soil structure recovery, natural regeneration of native species, return of vertebrate and invertebrate fauna, and functionality of ecological processes like pollination and seed dispersal [16]. In Madre de Dios, Ucayali, and San Martín, monitoring protocols combine remote sensing technologies—including high-resolution satellite imagery and drones—with participatory field assessments involving local communities. This approach has documented that restored areas show an average 40% increase in biomass and 65% recovery in species diversity after five years [17]. Community participation in monitoring not only reduces operational costs but also strengthens local capacities and ensures long-term project sustainability. Communities trained in monitoring techniques become active guardians

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Why Should We Protect the Environment? The Urgency to Act Now

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The environment is not just the scenery that surrounds us—it is the foundation of our existence. It provides the clean air, drinking water, nutritious food, natural medicines, and raw materials we depend on to survive. Yet for decades, we have exploited these resources unsustainably, without fully considering the consequences. Today, we face a global environmental crisis that threatens our health, economies, and the future of generations to come. A Vital Connection We Cannot Break Our relationship with the planet is deeper than many realize. Ecosystem services—the essential benefits we gain from nature—are critical to human survival. Every aspect of our daily lives is tied to natural ecosystems: Scientific research has consistently shown a direct correlation between ecosystem health and human well-being. When ecosystems thrive, human life prospers. When we degrade them, cascading effects harm our health, economies, and food security. Protecting the environment is protecting ourselves. Threats We Can No Longer Ignore Recent decades have driven the planet to a critical state extensively documented by scientists. The main threats we face are interconnected and mutually reinforcing: every year, over 400 million tons of chemicals—many toxic and persistent—are released into the environment, while microplastics have reached even the most remote regions of the planet and have been detected in the human placenta. Simultaneously, we lose over 10 million hectares of forest annually—equivalent to the size of South Korea—destroying irreplaceable habitats that host 80% of terrestrial biodiversity. We are experiencing the sixth mass extinction in Earth’s history, with one million species at risk, vanishing at a rate 100 to 1,000 times faster than natural. Global temperatures have risen by 1.1°C since pre-industrial times, leading to more frequent extreme weather events, prolonged droughts, devastating fires, and the forced displacement of entire communities. Air pollution alone causes approximately 7 million premature deaths annually, proving that environmental degradation is no longer a future problem—it is a present-day reality. The consequences go far beyond the loss of beautiful landscapes. Economic research estimates the cost of inaction far outweighs preventive action: The Good News: There’s Still Time Despite the magnitude of the challenges, science tells us we still have time to halt the damage and change course. The next 10 years are crucial, but we have the tools and knowledge to act. Research has identified effective interventions at multiple levels—from individual lifestyle changes (e.g., reducing meat consumption, using public transport, choosing low-impact products) that can cut personal carbon footprints by up to 50%, to business transformations toward a circular economy, which could generate $4.5 trillion in economic benefits by 2030. At the same time, effective public policies can dramatically accelerate the transition to sustainability. The Paris Agreement has shown that international cooperation is possible with political will, while companies adopting sustainable practices not only reduce environmental impact but also improve long-term profitability. A Hopeful but Urgent Call to Action Protecting the environment isn’t just about saving trees or recycling—though those actions matter too. It’s about preventing disease, natural disasters, food shortages, and social crises. It’s about ensuring dignified, safe, and just living conditions for all—today and tomorrow. The green transition isn’t just necessary—it’s a powerful economic opportunity. Up to 395 million jobs could be created by 2030 in fields like renewable energy, energy efficiency, and ecosystem restoration. 🌿 The planet’s health is our health.The science is clear: we must transform our relationship with nature—starting now. Every choice we make—from what we buy to who we vote for—can be part of the solution. The challenge is immense, but so is our ability to overcome it together. 🕊️ The time to act is now. This article was written by Virna Chávez from the Green Initiative Team. Related Reading

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World Environment Day 2025 – History, Evolution, and the Fight Against Plastic Pollution

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Every June 5th, millions around the world come together to celebrate World Environment Day—a key date to reflect, take action, and promote change for the planet’s health. But how did this initiative begin? What themes have been addressed over the years? And what’s the focus for 2025? It all started in 1972, when the world awoke to an uncomfortable reality: our planet was in trouble. That year marked the Stockholm Conference on the Human Environment—the first major international gathering focused solely on environmental protection. It was a historic moment that forever changed how we view our relationship with nature. As a direct result of this conference, the United Nations General Assembly established World Environment Day and created the United Nations Environment Programme (UNEP) to lead global environmental efforts. The first official celebration took place in 1973 under the powerful theme “Only One Earth”—a message that remains more relevant than ever today. Since then, the date has become the world’s most important platform for environmental awareness, proving that when we act together, we can make real change. Thematic Evolution: Reflecting the Challenges of Each Era One of the most interesting features of World Environment Day is its annual theme and host country. This approach helps address the most urgent environmental issues of the time. In recent years, we’ve seen a clear evolution in priorities. From 2020 to 2024, we moved from “Time for Nature” with Colombia—reconnecting with biodiversity during the pandemic—to “Reimagine, Recreate, Restore” with Pakistan in 2021, which launched the UN Decade on Ecosystem Restoration. This progression continued with “Beat Plastic Pollution” in Côte d’Ivoire (2023), tackling the microplastic crisis from ocean trenches to mountain peaks, and culminated in 2024 with “Our Land. Our Future” in Saudi Arabia, focusing on desertification and the urgent need to protect fertile soils. For 2025, the theme returns to plastic pollution—and with good reason. The numbers are staggering: we produce 367 million tons of plastic annually, and without drastic changes, this could double to over 700 million tons by 2040. Jeju: A Scenic Yet Symbolic Host Choosing Jeju, South Korea as the 2025 host is no coincidence. This beautiful volcanic island is a UNESCO World Natural Heritage site, but also faces real challenges from mass tourism and waste management. It perfectly illustrates how even the most stunning places need our active protection. Moreover, South Korea has proven that effective plastic pollution policies are possible, boasting a waste management system with over 70% recycling rates for many types of packaging. What makes 2025 particularly special is the convergence of events. In November, also in South Korea, the fifth session of negotiations for a legally binding international treaty on plastic pollution will take place. Imagine the power of combining the global awareness of World Environment Day with high-level political negotiations in the same country. Do These Campaigns Actually Work? It’s a fair question. Does celebrating one day a year really help? Scientific research offers a hopeful answer. Well-structured environmental campaigns do generate measurable changes: increased environmental search queries online, greater participation in local conservation activities, and heightened media coverage of environmental issues. For example, the 2021 campaign on ecosystem restoration inspired over 4.5 billion actions reported via the official digital platform—from tree planting to river cleanups. World Environment Day works because it blends three powerful elements: reliable scientific information, global coordination, and local action. When millions receive the same message at the same time and act in their communities, the impact multiplies. Every action counts—from avoiding unnecessary plastic bags to supporting public environmental policies in your city. Behavioral research shows that individual actions, when taken en masse, can influence corporate and government decisions. Looking Ahead World Environment Day 2025 comes at a crucial time. We are in the decisive decade to limit global warming, protect biodiversity, and build a truly sustainable economic system. The #BeatPlasticPollution campaign isn’t just about reducing waste—it’s about proving we can transform entire systems when we act together. So this June 5th, when you see the hashtag #BeatPlasticPollution on social media or join a local event, remember: you’re part of a global community that’s been working for the planet for over 50 years. And every action you take, no matter how small, adds to a movement that has already achieved incredible change. Ready to be part of the solution? This June 5th, join the global conversation. Share, act, and commit to a world #BeatPlasticPollution—because protecting the environment means protecting us all. This article is the first in a four-part series on World Environment Day. Here, we explore how this global initiative began, the key themes that have shaped it over the years, and the urgent focus for 2025: beating plastic pollution. In the next articles, we’ll examine why protecting nature and biodiversity is essential to avoid pollution, deforestation, and global warming; dive deeper into the 2025 theme #BeatPlasticPollution, highlighting innovative strategies from Jeju, South Korea, and comparing them with efforts in South America and Peru; and finally, explore the role of Peru’s forests as vital biodiversity hubs, through native reforestation and monitoring campaigns led by projects like Forest Friends. Let this World Environment Day be a call not only to reflect but to act—boldly and collectively—for the health of the planet and future generations. This article was written by Virna Chávez from the Green Initiative Team. Related Reading

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How Sustainability Is Driving Consumer Behavior in 2025 — and What It Means for Your Business

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In 2025, sustainability is no longer optional — it’s a driving force behind consumer, investor, and employee decisions. From travel to logistics, businesses are being reshaped by growing demands for transparency, responsibility, and measurable environmental action. According to IBM’s latest global sustainability study, 51% of consumers say environmental sustainability is more important today than it was a year ago. The shift is clear — and it’s opening major opportunities for businesses that lead with climate and nature positive strategies. Key Sustainability Trends Shaping Consumer Behavior 1. Consumers Are Paying More for Sustainable Products Nearly half of surveyed consumers reported paying an average of 59% more for eco-conscious products. Brands that align with these values are not only earning loyalty but also capturing new markets. 2. Green Investments Are Growing 62% of personal investors now consider sustainability in their decisions — up from 48% just one year earlier. Climate certifications and ESG reporting are now essential for attracting capital. 3. Sustainability Attracts Top Talent 67% of job seekers are more likely to apply for a job with an environmentally responsible company. Sustainable practices are a competitive advantage in today’s hiring landscape. 4. Consumers Want to Act — But Need Help While 77% want to make sustainable choices, barriers like access and affordability remain. Businesses that empower consumers to live more sustainably will stand out. What Leading Companies Are Doing — And How You Can Too ✅ Make Sustainability Visible and Verifiable Certifications are a powerful trust signal for today’s conscious consumers. For example, Delfin Group, a logistics provider, earned Climate Neutral Certification through Green Initiative by optimizing its emissions and adopting cleaner energy solutions across operations. In the travel sector, Kuoda Travel achieved Climate Positive Certification, reaffirming its leadership in sustainable tourism by accurately measuring emissions, offsetting carbon, and supporting reforestation efforts across South America. Meanwhile, in the beverage industry, AJE Group’s Bio Amayu became the world’s first Climate Positive fruit juice, created with sustainably sourced Amazonian ingredients and produced through carbon-balanced practices. In Brazil, institutions like SESC and SENAC are advancing sustainable development in education and culture through Climate Certification. Grupo Rio da Prata, a leader in ecotourism, has achieved Climate Positive Certification by investing in nature conservation, biodiversity, and responsible tourism. From Europe, organizations such as CEPA and AlphaMundi Group are leading the way in sustainable investment and education, aligning their strategies with measurable climate action and long-term environmental impact. These are just a few of the companies and institutions in our portfolio that are leading their sectors by aligning business goals with climate goals — and reaping the rewards of trust, loyalty, and long-term impact. Get certified here → ✅ Promote Nature Positive Actions Go beyond carbon neutrality. Support biodiversity, reforestation, and regenerative practices with measurable impact — like ForestFriends.eco, Green Initiative’s ecosystem restoration project. Through Forest Friends, businesses and individuals can restore native forests and protect endangered species in regions affected by climate change. Learn about Forest Friends → Lead the Change, Build a Better Future Sustainability isn’t a trend. It’s the foundation of a new business model — one that prioritizes regeneration, equity, and long-term value. At Green Initiative, we help organizations turn climate ambition into real-world action.Join the movement. Get certified. Restore ecosystems. Lead the transition to a truly climate and nature positive future. 👉 Explore climate and nature positive certifications👉 Support ecosystem restoration with Forest Friends

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The State of Nature Metrics: A Key Step Toward a Nature-Positive Future

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Biodiversity loss and environmental degradation pose significant threats to global economic stability, human well-being, and climate resilience. The urgency to address these challenges has led to the establishment of the Nature Positive Global Goal, which aims to halt and reverse nature loss by 2030. However, measuring progress towards this goal remains a major hurdle due to the lack of standardized metrics. The Need for Standardized Nature Metrics Currently, businesses, governments, and environmental organizations rely on a multitude of metrics to assess the state of nature. The absence of a consistent, unified approach makes it difficult to track progress and ensure accountability. To address this gap, the Nature Positive Initiative (NPI) has been working to create a standardized framework for measuring nature-positive outcomes. Introducing the State of Nature (SON) Metrics The newly developed State of Nature (SON) metrics are designed to provide clarity and consistency in evaluating conservation and restoration efforts. These metrics aim to: The development of these standardized metrics is critical for ensuring that organizations worldwide can effectively measure their contributions to a more sustainable future. Key Components of the State of Nature Metrics The draft State of Nature Metrics, set for piloting in 2025, primarily focus on terrestrial ecosystems. They are structured around three core indicators: These indicators provide a structured, science-based approach to measuring nature’s health, helping organizations make data-driven decisions that support biodiversity restoration. Piloting and Future Development The piloting phase in 2025 will assess the effectiveness of the SON metrics across different environmental and social contexts. The goal is to refine the framework and integrate it into globally recognized sustainability standards such as the Taskforce on Nature-related Financial Disclosures (TNFD) and the Global Reporting Initiative (GRI). While the terrestrial metrics are ready for initial testing, further development is needed for freshwater and marine ecosystems, as well as for the integration of traditional knowledge and local ecological insights. Key challenges such as data accessibility, affordability, and cross-industry applicability will be addressed during this phase. Engaging Stakeholders for a Nature-Positive Future The Nature Positive Initiative has already received extensive feedback from over 700 stakeholders across 15 consultation events, ensuring the framework reflects diverse perspectives. As the piloting phase unfolds, businesses, financial institutions, and policymakers must actively participate in refining these tools to ensure they are scalable, practical, and effective. The introduction of the State of Nature Metrics marks a significant milestone in the global effort to reverse biodiversity loss. By fostering consensus, accountability, and measurable progress, these metrics will play a crucial role in shaping a more sustainable, nature-positive world. Organizations worldwide are encouraged to engage in the piloting process and contribute to the collective mission of safeguarding our planet’s ecosystems for future generations. For further insights, visit: This article was written by Marc Tristant from the Green Initiative Team. Related Articles

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AI-Powered Sustainable Tourism: The Future of Travel and Climate Action

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How Artificial Intelligence is Transforming Tourism for a Climate and Nature-Positive Future Tourism is one of the world’s most resilient industries, contributing to economic growth, cultural exchange, and job creation. However, climate change, ecosystem degradation, and rising carbon emissions threaten its long-term sustainability. To secure a climate and nature-positive future, the tourism industry must balance economic benefits with sustainability, climate action, and ecosystem restoration. Artificial Intelligence (AI) is emerging as a game-changer, helping destinations and businesses reduce their environmental impact, optimize resource use, and promote climate resilience. Why Tourism is Resilient to AI Disruption Unlike industries where AI replaces human labor, tourism thrives on human connection, cultural authenticity, and sensory experiences—elements that AI cannot fully replicate. Tourism’s resilience stems from: AI-Powered Solutions for Low-Carbon, Sustainable Tourism With tourism contributing to 8% of global carbon emissions, AI presents a third path—enabling economic growth while cutting emissions. AI-driven strategies include: Green Initiative’s Climate and Nature Regenerative Tool: A World-First Innovation At Green Initiative, we have developed the world’s first Climate and Nature Regenerative Tool, empowering individuals and businesses to: ✅ Calculate their carbon emissions from travel, hotel stays, and even at home.✅ Offset their footprint by planting native tree species in ecosystem restoration hotspots.✅ Take direct climate action through a science-based, transparent, and effective decarbonization strategy. This groundbreaking tool is a game-changer for sustainable tourism, allowing travelers to take responsibility for their environmental impact while actively contributing to reforestation and ecosystem restoration efforts. How AI Supports Ecosystem Restoration & Climate Action Tourism depends on healthy ecosystems—rainforests, coral reefs, wetlands, and national parks attract millions of visitors. However, over-tourism and climate change threaten these fragile landscapes. AI is now a vital tool for regenerative tourism: How Developing Countries Can Leverage AI for Climate-Positive Tourism Growth AI is not a threat to tourism—instead, it offers a strategic advantage for developing nations. By integrating AI-driven sustainability strategies, countries can: 1. Prioritize High-Value, Experience-Based Tourism Rather than competing in mass-market, low-cost tourism, developing nations should focus on premium, experience-driven tourism: 2. Invest in AI-Enhanced Smart Tourism AI can make destinations more accessible and sustainable through: 3. Build Climate-Resilient Infrastructure Developing nations must invest in sustainable infrastructure to attract long-term tourism growth: Become a Climate-Certified Tourism Business At Green Initiative, we help businesses in the tourism industry become climate-certified. Through our certifications, consulting services, and ecosystem restoration programs, we guide businesses toward a climate and nature-positive future, giving you a competitive edge in the growing sustainable tourism market. AI and sustainable tourism go hand in hand, driving both economic growth and environmental conservation. By leveraging AI-powered solutions and nature-based tourism strategies, we can transform the travel industry into a force for climate action. Contact us today to learn more about Green Initiative’s sustainability certifications and how your business can become climate-certified. Visit Green Initiative and fill out our contact form—we’ll get back to you quickly.

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