We are thrilled to welcome Érico Mendonça, a visionary leader in Brazilian tourism, to our community. With over 35 years of experience shaping the tourism landscape in Brazil, Érico has held pivotal roles, including Secretary of Culture and Tourism for Salvador da Bahia and Superintendent of Tourism Investments for Bahia. He played a crucial role in coordinating the PRODETUR program, which boosted tourism development in the region.
Érico’s expertise spans beyond tourism management; he has also made significant strides in tourism-real estate projects, serving as CEO of Prima S.A. His innovative leadership has resulted in landmark developments that blend economic growth with environmental stewardship.
Érico is a Senior Consultant for Tourism Development Projects and co-author of the Brazilian Climate Action Guide for Tourism Destinations, a testament to his unwavering commitment to sustainable tourism. His body of work includes numerous publications on the intersection of tourism, socioeconomic development, and real estate in Brazil, making him a thought leader in the field.
His notable contributions include:
- “The Residential Tourism Market in Brazil” (2009)
- “Bahia’s Real Estate Boom Fueled by Tourism” (2007)
- “Strategy for Tourism Development in Bahia” (2004)
- “Tourism on the Discovery Coast” (2001)
- “Tourism and Socioeconomic Development – The Discovery Coast Case” (2000)
Érico’s work continues to influence how tourism can drive development while fostering environmental responsibility, and we continue to look forward to the impact his forward-thinking ideas will bring to the future of tourism and sustainability.
Welcome Érico! #RegenerativeTourism #ClimateAndNaturePositiveTourism 💚🌍🌳🐒👨👩👧👦🏆
