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Kuoda Travel Obtains Climate Positive Certification, Reaffirming Its Leadership in Sustainable Tourism

Kuoda Travel, a leading travel agency specializing in creating personalized experiences in South America, has achieved the prestigious Climate Positive certification by Green Initiative. This recognition goes beyond carbon-neutral status and positions the company as a pioneer in sustainable tourism in the region. Since 2014, Kuoda Travel has worked closely with Green Initiative to measure and manage its carbon footprint. This involves a comprehensive assessment of all the emissions generated by its operations, including transportation, accommodations, and activities. Furthermore, engaging in initiatives to offset and mitigate these emissions, such as supporting reforestation projects and investing in renewable energy. The agency had previously obtained Carbon Neutral certification after meticulously measuring and offsetting its carbon footprint through sustainable regional projects. With the recent attainment of the Climate Positive certification, Kuoda neutralizes its greenhouse gas emissions and creates a positive impact on the environment. The Climate Positive certification was obtained after measuring and offsetting 100% of the emissions generated in 2023, with the additional contribution of tree planting in critical areas for ecosystem restoration, such as in Madre de Dios, Peru. This achievement reflects Kuoda Travel’s unwavering commitment to protecting the natural environment and its long-term vision to drive positive change in the tourism industry. “At Kuoda Travel, we have always believed in the importance of traveling consciously, respecting, and preserving the natural wonders we explore with our clients” said Mery Calderón, founder and director of Kuoda Travel. “This commitment is reflected in our tourism operations and the events and activities we organize. By becoming a Climate Positive company, we are not only maintaining our commitment to carbon neutrality but also striving to create a real and lasting impact for future generations.“ Kuoda Travel continues solidifying its leadership in sustainable tourism with a range of initiatives. These include ecosystem restoration projects, supporting renewable energy projects by purchasing carbon credits, promoting regenerative tourism that benefits local communities and the environment, and implementing responsible practices in its operations, such as waste reduction and energy efficiency measures. These initiatives are part of their ongoing commitment to sustainability and belief that responsible tourism can make a positive impact on the world. About Kuoda Travel Founded in 2008, Kuoda Travel is a luxury travel agency based in Cusco, Peru, specializing in designing unique and personalized experiences in South America. The name Kuoda evokes expansion, improvement, learning, and growth, values that guide the company in its meticulous approach to attention to detail and sustainability. Over the years, they have been recognized for excellence in service and unwavering commitment to responsible tourism practices. This commitment has led them to set new standards in the industry, ensuring a responsible and sustainable travel experience for their clients. Their recent achievement of the Climate Positive certification is a testament to this commitment and long-term vision to drive positive change in the tourism industry.For more information, visit https://www.kuodatravel.com/about-us/. Written by Virna Chávez, from the Green Initiative Team.

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Green Initiative Regenerative Tourism International Webinar The New Dimension for Ecological Sustainability and Long-term Business Competitiveness

Reimagine Tourism: Register Now for the International Webinar ‘Regenerative Tourism – The New Dimension for Ecological Sustainability and Long-Term Business Competitiveness’

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Hosted by leaders in sustainable tourism and environmental restoration, this webinar is your opportunity to dive deep into the principles and practices that are shaping a new era of tourism—one that not only sustains but regenerates the planet. Why Attend? Event Details Date: Wednesday, 28th AugustTime: 10:00 AM EDT / 16:00 CESTPlatform: Google MeetRegistration is FREE! Secure your spot now and join the movement towards a sustainable and regenerative future. 👉 Register Here This is your chance to connect with leading experts and discover how you can contribute to a tourism industry that regenerates the planet and remains competitive. By attending, you’ll take a significant step towards our planet’s protection and future. Let’s make a difference—together.

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How UNESCO Heritage Sites are Integrating Climate Action - Green Initiative

How UNESCO Designated Sites are Integrating Climate Action

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Bonito and Machu Picchu: The Power of Twin UNESCO Designated Sites Pioneering Climate Action in Tourism In a time where climate change poses significant challenges to our planet, the tourism industry is stepping up to play a crucial role in mitigating its impact through the Glasgow Declaration for Climate Action in Tourism. In this context, two iconic cultural and ecotourism destinations are leading the way in climate action in tourism. Bonito, located in the Brazilian Pantanal and recognized as a UNESCO Biosphere Reserve, and Machu Picchu, situated in the Peruvian Andes and recognized as a UNESCO Mixed World Heritage Site, integrate climate mitigation best practices into their tourism development models. The results achieved so far, through the climate certification of both destinations, have consistently showcased that through well-informed and pragmatic action, the development of tourism in UNESCO Biosphere Reserves and Mixed World Heritage Sites can go hand in hand with the decarbonization of tourism destinations, generating positive impacts on both the local economy and the climate. Bonito and Machu Picchu: Laboratories for Climate Mitigation Action and Expertise Development Bonito, located in Mato Grosso do Sul, Brazil, was designated a UNESCO Biosphere Reserve in 2000. Bonito has long been a reference for sustainable tourism, known for its crystal-clear rivers, stunning waterfalls, and rich biodiversity. Similarly, Machu Picchu, the ancient Incan citadel nestled in the Andes Mountains of Peru, was declared a UNESCO Mixed World Heritage Site in 1983. In collaboration with the Green Initiative, both UNESCO destinations, Bonito and Machu Picchu, have embarked on a transformative journey to net-zero emissions through a rigorous climate-certification process that involves: In 2021, the tourism destination of Bonito had a total of 17,829.42 tCO2eq emissions. Around 51% of its footprint was related to the consumption of fuels by ground mobile sources, such as cars and buses used by tourists in their visits. The second largest emission was the decomposition of solid residues (22.32%), followed by electricity consumption (6.02%). In the development of Bonito’s Climate Action Plan, several actions were defined to address these core emissions, such as stimulating the use of biofuels, conversion and availability of electric vehicles, waste management improvements in the public system, community engagement in the circular economy, and carbon capture enhancements by promoting ecosystems restorations. On the other hand, in 2022, Machu Picchu successfully reduced its emissions to 7,117.55 tCO2eq, an 18.77% decrease from the 2019 base year. Four processes were implemented to reuse recoverable waste: Additionally, electric vehicles were introduced to transport the generated waste, and waste segregation points were established throughout the district, among other actions. The new waste management processes significantly reduced 40.80 tCO2eq, 2.5 times more than in 2019. Carbon capture from ecological restoration, where 6,596 native trees were planted in degraded areas, capturing 5,055.17 tCO2eq, led to a net emission balance of 2,062.38 tCO2eq. Machu Picchu’s carbon footprint has been fully offset with 2,155 carbon credits from the REDD+ Brazil Nut Concessions project by Bosques Amazónicos (BAM), which protects over 600,000 hectares of megadiverse forests and supports more than 800 Amazon Brazil nut harvesting families in Madre de Dios, Peru. By integrating climate action into their core business models, these destinations are setting new standards for sustainable tourism at UNESCO heritage sites. As Jose Salazar Ríos, Coordinator of the Culture Sector at UNESCO Peru, highlights: “Machu Picchu, one of the 13 World Heritage sites that Peru has, is an inspiring example of how tourism can be integrated with climate action, thus contributing to the sustainability and conservation of World Heritage.“ The Glasgow Declaration on Climate Action in Tourism The Glasgow Declaration on Climate Action in Tourism is a pivotal framework for mobilizing the tourism sector to act decisively on climate change. Launched at the UN Climate Change Conference (COP26) in Glasgow, the Declaration commits signatories to halve emissions by 2030 and achieve net zero by 2050 at the latest. By aligning with the pathways to the Paris Agreement, the Declaration provides a clear roadmap for tourism stakeholders to integrate climate action into their business models. It encourages collaboration across the industry, promoting the sharing of best practices, resources, and innovative solutions to accelerate decarbonization. Bonito and Machu Picchu are exemplary participants in this global movement, demonstrating how UNESCO heritage sites can lead by example in integrating comprehensive climate strategies into their tourism operations. Through initiatives such as these, the Glasgow Declaration aims to unify the tourism industry in the fight against climate change, fostering a collective effort to protect our planet for future generations. The Power of Twin UNESCO Designated Sites in Climate Mitigation The collaboration between Bonito and Machu Picchu, as climate-smart twin cities, holds immense potential for climate mitigation and expertise development worldwide. By sharing best practices, resources, and innovative solutions, they can amplify their impact on reducing tourism-related emissions and serve as a reference for other UNESCO Designated Sites worldwide. According to Sofia Gutierrez, Deputy Director of Sustainable Tourism at UN Tourism: “The experience of Machu Picchu as a signatory of the Glasgow Declaration can be a reference for other tourist destinations in Peru and around the world. In addition to being a natural and cultural treasure, Machu Picchu is also an inspiring example of how the growth of tourism and decarbonization can and should go hand in hand.“ Emerging Opportunities Final Reflections Bonito, as a UNESCO Biosphere Reserve, and Machu Picchu, as a UNESCO Mixed World Heritage Site, both as Carbon Neutral destinations, can provide the tourism industry significant insights into the fight against climate change. Their reinforcement of bilateral collaboration as climate-smart twin cities holds the potential to drive substantial progress in decarbonizing tourism and promoting sustainable development both locally and worldwide. By working together, they can inspire other destinations to follow suit, creating a ripple effect that contributes to a more sustainable and resilient planet. As we look to the future, Bonito’s and Machu Picchu’s partnership serves as a testament to the power of collaboration in addressing the pressing challenges of climate change. Together, they are preserving their natural and cultural

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'Orchids of Machu Picchu' Exhibition in Singapore

Inkaterra: Pioneering Orchid Conservation with Blockchain Technology

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Nestled in the lush, verdant paradise of the Peruvian Andes, Inkaterra Machu Picchu Pueblo Hotel has always been a beacon for nature lovers and conservationists. The hotel, renowned for its stunning gardens and commitment to ecological preservation, recently achieved a groundbreaking milestone that marries ancient botanical wonders with cutting-edge technology. Inkaterra Asociación and Blockchain Certification Inkaterra Asociación, a sister entity dedicated to scientific research and conservation, announced a revolutionary step in its mission: using blockchain technology to certify the origin and traceability of 26 newly discovered orchid species. This advancement secures the authenticity of these delicate blooms and showcases Inkaterra’s innovative spirit in blending tradition with modernity. A Milestone in Digital Transformation José Koechlin, a visionary behind Inkaterra, pridefully shared this monumental achievement. “We are proud to announce the implementation of blockchain technology to certify the 26 species new to science found at Inkaterra Machu Picchu Pueblo Hotel. Today, thanks to our alliance with Seven Star Internazionale and this innovative certification, we reached a new milestone for our research initiatives in native orchids,” he commented, highlighting the significance of this digital transformation. Preserving Biodiversity for Over 40 Years For over forty years, Inkaterra Asociación has been at the forefront of scientific research in Peru, mainly focusing on the conservation of native orchids. Their meticulous efforts have culminated in preserving 372 species of native orchids within the gardens of Inkaterra Machu Picchu Pueblo Hotel. This impressive collection, recognized by the American Orchid Society as the largest in the world, underscores Inkaterra’s dedication to biodiversity. Global Recognition and Holistic Hospitality The hotel’s accolades speak volumes about its excellence. Named the third-best hotel brand globally in 2018 by Travel + Leisure and recognized by the United Nations as the world’s first Climate Positive hotel brand, Inkaterra has consistently demonstrated a holistic approach to hospitality. The synergy between luxury and environmental stewardship is at the heart of their ethos, and the integration of blockchain technology is a testament to their forward-thinking philosophy. Credibility and Security Through Blockchain Massimiliano Nicastro, CEO of Seven Star Internazionale, elaborated on the benefits of this innovative leap. “This marks an important milestone as Inkaterra launches the world’s first blockchain-certified Peruvian orchids, offering a means of credibility and validation of scientific studies and image registration. Furthermore, Inkaterra Asociación will use the blockchain for the pre-sale and delivery of its books worldwide through NFTs, with maximum security and transparency,” he explained. The move ensures that every orchid and scientific study associated with Inkaterra carries a seal of authenticity that is virtually unbreakable. A Global Crusade for Conservation Fernando Patrón, the commercial director of Seven Star Internazionale, added, “We are joining efforts to show the world the new fruits of Peru and its businessmen, great managers of the country that are now consolidated worldwide thanks to disruptive technology, with blockchain being the most important ally for this great crusade. On this occasion, Inkaterra’s orchids will reach Singapore and the world with blockchain technology through the management of SSI and the MinaSmart technology platform.” ‘Orchids of Machu Picchu’ Exhibition in Singapore In 2023, Inkaterra, celebrating 45 years of scientific research, inaugurated the international exhibition ‘Orchids of Machu Picchu‘ in the renowned Cloud Forest dome of Singapore’s Gardens by the Bay. This groundbreaking event, produced in collaboration with Gardens by the Bay and the Embassy of Peru in Singapore, showcases 87 native orchid species from Machu Picchu, meticulously preserved by Inkaterra through an exceptional technique that maintains their natural shape and color. First International Display of Peruvian Orchids This marks the first time this exquisite collection has been displayed abroad, capturing the intricate beauty and delicate details of Peru’s orchids. Complementing the orchid display was a scale model of the Machu Picchu Historic Sanctuary and various Peruvian orchid species and hybrids cultivated at Gardens by the Bay. An Inca-Inspired Journey Inspired by the Inca Trail, the exhibition featured a replica of the Inti Punku (Sun Gate) and a selection of artifacts from Peru’s ancient cultures, offering visitors a unique journey through history and biodiversity. The opening ceremony, attended by Singaporean authorities and dignitaries, including 16 ambassadors and Ms. Indranee Rajah, Minister of the Office of the Prime Minister, highlighted the extraordinary significance of orchids in Machu Picchu’s biodiversity. Curated by biologist Benjamín Collantes, the exhibition drew hundreds of thousands of visitors during its six-month run, fostering a deeper appreciation for the conservation of orchid species worldwide. Conclusion The alliance between Inkaterra and Seven Star Internazionale signifies more than a technological upgrade; it symbolizes Peru’s rich heritage meeting the future. As the 26 new orchid species journey across the globe, each carries a story of scientific dedication, ecological harmony, and digital innovation. Inkaterra’s pioneering spirit, coupled with its unwavering commitment to nature, sets a precedent for how traditional practices can seamlessly integrate with modern technology. The world watches as these blockchain-certified orchids bloom, not just in the gardens of Machu Picchu but in the global consciousness, reminding us of the beauty that can be achieved when the past and future converge.

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Machu Picchu Achieves Significant Reduction in Carbon Emissions Since 2021 Certification

From Heritage to Habitats: The Journey of Sustainable Conservation from Machu Picchu to the Amazon

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In 2014, UNESCO warned that Machu Picchu could be included on the list of endangered heritage sites due to poor waste management. In response, the Inkaterra Hotels Association, the Municipality of Machu Picchu, and the AJE Group implemented a circular economy model to manage waste locally. In 2015, four plants were established to process this waste. In Machu Picchu Pueblo, also known as Aguas Calientes, four tons of organic waste are generated daily due to the large influx of tourists, restaurants, and hotels. This waste is segregated and processed in a pyrolysis plant built in collaboration with Peruvian engineers and the University of Cusco. This plant converts the waste into biochar, a natural carbon that enriches the soil and helps retain carbon dioxide. Additionally, there are PET compaction plants, cardboard segregation plants, and glass processing plants. Plastic bottles are compacted and transported to a recycling plant in Lima, turning them into new bottles. These actions aim to raise awareness about the recyclable value of plastic bottles. Glass bottles are also recycled and pulverized, preventing them from ending up in the Vilcanota River. The resulting sand is mixed with concrete to create paving stones that beautify and reinforce the riverbanks. Some of these white paving stones have already been placed in Machu Picchu, marking certain areas and contributing to the beautification and strengthening of the local infrastructure. According to the World Tourism Organization, tourism activity accounts for around 8% of total CO2 emissions globally. In Peru, according to the Green Initiative, about 5% of total emissions are related to tourism. Therefore, the tourism industry worldwide and in Peru, in particular, must improve its practices and incorporate climate action as a standard between destinations and companies. A fundamental aspect of this change consists of implementing management for reducing carbon emissions (mitigation) and achieving the carbon-neutral certification promoted internationally by the Green Initiative. The certification was granted to Machu Picchu in 2021 by the Green Initiative after a certification cycle lasting five months. During this cycle, the Municipality formalized its climate commitment through the UN Climate Change – Climate Neutral Now program, aligning itself with the objectives of the Paris Climate Agreement and the recommendations for low-carbon tourism reactivation promoted by the One Planet program of the World Tourism Organization. These results confirm that tourism activity and the generation of carbon emissions are directly related, exhibiting a positive correlation. To reach its goal of reducing carbon emissions by 45% by 2030, Machu Picchu must promote tourism’s reactivation and economic recovery without increasing carbon emissions. Now, in June 2024, Machu Picchu has renewed its certification as the First Carbon Neutral UNESCO Designated Site, underscoring Machu Picchu’s commitment to sustainability and decarbonization, which continues to lead in sustainable tourism through innovative environmental initiatives and collaborative efforts. Moreover, Machu Picchu has made substantial progress in reducing carbon emissions. The total carbon footprint for 2022 was 7,117.55 tCO2eq, representing an 18.77% reduction compared to the 2019 baseline. REDD+ Brazil Nut Concessions: Pioneering Conservation and Sustainable Development in the Amazon Following the successful waste management initiatives in Machu Picchu, efforts to offset its carbon footprint led to the REDD+ Brazil Nut Concessions conservation project. Developed by the Peruvian company Bosques Amazónicos (BAM), an ally of Green Initiative, this project protects over 600,000 hectares of unique megadiverse forests in partnership with more than 800 castañeros families in Madre de Dios, Peru. The REDD+ Brazil Nut Concessions project stands out for its scale and impact. It safeguards the chestnut forests, which are home to incredible biodiversity. For over 14 years, BAM, the Green Initiative, and the concessionary families have been united in their mission to protect these forests from the looming threats of deforestation. Their approach combines sustainable economic development with environmental conservation, ensuring that the local community benefits alongside the environment. A core principle of the REDD+ Brazil Nut Concessions project is promoting economic development in harmony with nature. The project has implemented an integrated system for forest monitoring. It provides continuous technical and legal assistance to concessionary families. These families receive ongoing training in sustainable forest management, empowering them to protect their natural resources while enhancing their livelihoods. The project also offers direct economic benefits to the castañeros partners. It has developed sustainable, productive alternatives to improve the community’s quality of life. Photos by Walter H. Wust In addition to its economic and social impacts, the REDD+ Brazil Nut Concessions project makes significant strides in biodiversity conservation. Scientific expeditions as part of the BAM Science Program leverage technology and innovation to monitor the biodiversity of the chestnut forests with active participation from the castañeros community. This ensures that the conservation efforts are both scientifically robust and community-driven. Notable achievements include: These accomplishments highlight the project’s role in mitigating climate change, conserving biodiversity, and fostering sustainable development. It is a global model for integrating economic growth with environmental stewardship and community empowerment. A Model for Global Conservation The REDD+ Brazil Nut Concessions project serves as a model for conservation efforts worldwide. Integrating economic development with environmental stewardship and community empowerment demonstrates that protecting our planet’s natural resources can improve human well-being. As the world continues to grapple with climate change and environmental degradation challenges, initiatives like REDD+ Brazil Nut Concessions offer a beacon of hope. They show that innovative approaches and collaborative efforts can create a sustainable future for both people and the planet. To delve deeper into the remarkable work of the REDD+ Brazil Nut Concessions project, download the 2023 Annual Report here. Contact us for further information and supporting Green Initiative’s actions from the Andes to the Amazon. Useful links:

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Machu Picchu – The First UNESCO Designated Site – To Renew Its ‘Carbon Neutral’ Certification

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On June 27th, 2024, Machu Picchu will proudly announce the renewal of its prestigious certification as the world’s first Carbon-Neutral UNESCO Designated Site, granted by the Green Initiative. This achievement follows a rigorous certification process that began in 2021, involving comprehensive analyses of scopes 1, 2, and 3 emissions. This time, the carbon footprint data will be compared to its baseline to verify its climate mitigation performance. Since its initial certification, Machu Picchu has been at the forefront of decarbonization efforts. Through a combination of innovative decarbonization practices such as the restoration of degraded areas, waste pyrolysis, biodiesel production from recycled oils, and the implementation of PET plastic and cardboard compactor plants, there are high expectations for the decarbonization results achieved. These efforts have also helped enhance local ecosystems by planting 6,596 native trees across 5 hectares. Recognized by UN Tourism, UNESCO, and other esteemed international bodies, Machu Picchu’s renewal as a Carbon-Neutral UNESCO Designated Site reaffirms its role as a global leader in climate action and circular economy practices. This achievement not only underscores Machu Picchu’s cultural and natural significance but also its unwavering dedication to preserving these treasures for future generations. Behind The Machu Picchu Certification In 2021, Green Initiative, in coordination with the District Municipality of Machu Picchu, along with the strategic collaboration from InkaTerra, AJE Group, SERNANP, and Promperu, certified Machu Picchu as the world’s first Carbon Neutral UNESCO Designated Site. The certification process included a comprehensive analysis of scopes 1, 2, and 3, totaling 7,143.51 tCO2. The certification aims to promote the decarbonization of Machu Picchu´s as as tourism destination, by enhancing public and private collaboration, positioning Machu Picchu as an international reference for climate action in tourism, aligned with the United Nations’ Glasgow Declaration. Additionally, the certification seeks to attract public and private financing to drive investment agendas that will enable the execution of Machu Picchu’s decarbonization plan. This plan will allow the destination to continue its journey towards decarbonization and fulfillment of international commitments under Green Initiative’s Carbon Neutral Certification. Moreover, the certification plays a crucial role in the international positioning of Machu Picchu and Peru as a leading destination, being the world’s first Carbon Neutral UNESCO Designated Site. The certification all generates additional opportunities that add value to Promperu’s and the private sector’s efforts to promote Machu Picchu nationally and internationally as the world’s first Carbon Neutral UNESCO Designated Site. For further updates on Machu Picchu’s journey towards carbon neutrality and sustainable tourism practices, visit greeninitiative.eco. Usefull links:

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Continental Travel Peru: Pioneering Carbon-Neutral Business Travel with Green Initiative

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Continental Travel is setting the bar high in the business travel industry in Peru with its global commitment to carbon neutrality. At Green Initiative, we are pleased to announce that Continental Travel has started its journey to decarbonize its corporate operations and services. This strategic leadership decision follows several years of investments in sustainability efforts. They have also increased their technical capacities for climate mitigation. “Starting this journey towards carbon neutrality is not just a strategic move for Continental Travel; It’s a way to show our commitment to leading the industry in responsible travel. By measuring, reducing, and offsetting our carbon emissions, we’re setting a new standard for corporate travel services in Peru. We want our clients to know that we are actively contributing to a more sustainable future, with clear, science-based reports on our decarbonization efforts.” As a result, Continental Travel will be positioned as the first corporate business travel operator to achieve Green Initiative’s Carbon Neutral Certification. This achievement will lead the sector into a new standard for low-carbon emissions in corporate travel. Continental Travel is a Peruvian travel operator with over two decades of experience. They have a deep understanding of the international business travel market. Their clients span various industries, including banking, mining, healthcare, energy, and textiles. How Business Travel is Leading the Charge Towards Net-Zero Emissions Business travelers are becoming more committed to achieving net-zero emissions. This includes their own corporate operations and value chains. Marcos Piera, General Director at Continental Travel, states that business travel agencies should not be part of the problem. Instead, they should add value to their corporate clients by measuring, reducing, and offsetting CO₂ emissions. They should also provide consistent and transparent reports with science-based evidence of decarbonization progress. The work led by Continental Travel is innovative but not isolated. Worldwide, the business travel industry is becoming more sophisticated in decarbonizing its services. The power of business travel is significant. Leading flight companies are putting additional pressure on Airbus, Boeing, and Embraer to accelerate progress towards cleaner fuels and more efficient engines. Corporations around the world may reduce business travel due to their need for public pledges and international carbon mitigation goals. By partnering with Green Initiative and undergoing the Carbon Neutral Certification process, Continental Travel is demonstrating its proactive stance in reducing carbon emissions associated with its operations. This initiative aligns with global efforts to combat climate change, such as the Glasgow Declaration for Climate Action in Tourism. This UN initiative aims to catalyze climate and nature-positive action. But what does this mean for business travel? Continental Travel Peru’s bold move toward climate-smart business travel in partnership with Green Initiative is not just about reducing carbon emissions. It’s about leading by example and inspiring positive change within the industry. Take the Next Step Toward Climate-Smart Business Travel Are you ready to elevate your business travel to the next level? Contact us to learn more about our expert advisory services and how your company can become a climate-smart leader in your industry. Join Continental Travel, Green Initiative, and many more businesses that are making a tangible difference for our planet. Written by Tatiana Otaviano, from the Green Initiative team.

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World's Leading Sustainable Organisation 2024 - Green Initiative

Green Initiative Nominated for World’s Leading Sustainable Organisation 2024

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We are delighted to share the news that we have been selected as a 2024 nominee for World’s Leading Sustainable Organisation 2024 In an era where sustainability is more crucial than ever, we are honored to announce that Green Initiative has been nominated for the prestigious “World’s Leading Sustainable Organisation 2024” award by the World Sustainable Travel & Hospitality Awards (WSTHA). This nomination reflects our unwavering commitment to integrating climate action into business models and pioneering sustainable practices in the travel and hospitality industry. Why Your Vote Matters Your vote is not just a gesture of support; it is a powerful statement that sustainable business practices are essential for the future of our planet. By voting for Green Initiative, you are endorsing our efforts. The voting window is open and runs until 2 August. How to Vote Voting for Green Initiative is quick and easy. Simply follow this voting link, select Green Initiative, register and validate your e-mail and cast your vote for “World’s Leading Sustainable Organisation 2024.” Every vote brings us one step closer to achieving this honor and amplifying our impact on global sustainability. Spread the Word Help us spread the word by copying and sharing the link to this blog post with your network. 💚 Click the share buttons at the end of the page for quick and easy sharing in social media. Use the following hashtags to join the conversation and show your support: #VoteForGreenInitiative #SustainableTravel #SustainableTourism #RegenerativeTourism #GreenLeadership #ClimateAction #SustainabilityAwards #GreenInitiative #WorldSustainableTravel #EcoFriendly #ClimatePositive #SustainableBusiness #EcoAwards #GreenFuture #SustainabilityChampions About World Sustainable Travel & Hospitality Awards The World Sustainable Travel & Hospitality Awards, launched at COP28 in Dubai as a sister program to the World Travel Awards, aims to recognize and promote individuals and organizations driving sustainable change in travel and tourism. The initiative aspires for every travel sector entity to achieve a net positive impact and implement best practices to protect communities and destinations. The WSTHA Advisory Board, governs the program by setting standards, criteria, and award categories to reflect sustainable best practices in the travel and hospitality ecosystem. About Green Initiative Suppose you have yet to learn about us. In that case, Green Initiative is a leading organization dedicated to internalizing and promoting sustainable business practices. With a focus on nature and climate action, we partner with companies worldwide to integrate sustainability into their operations, ensuring a better future for our planet. Contact us to learn more about our work and impacts.

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How Companies Sharing Climate Commitments are Coming Together to Reduce Transaction Costs and Accelerate Decarbonization

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In an era when environmental responsibility is no longer optional, companies worldwide are recognizing the necessity of committing to climate action. This shared commitment is a moral imperative and a strategic business decision. By collaborating, companies are discovering that they can more effectively reduce their transaction costs and accelerate the decarbonization of their operations. The tourism industry provides a compelling example of how this synergy works. Tourism: A Case Study in Collaborative Climate Action Tourism is an industry with significant environmental impacts, but it also has vast potential for positive change. Two companies, Kuoda Travel, and Inkaterra Hotels, exemplify how businesses can leverage shared climate commitments to achieve greater sustainability and economic efficiency. Kuoda Travel: Reducing Carbon Footprints Through Sustainable Accommodations Kuoda Travel, a US-based tourism operator, is integrating accommodations that comply with international climate standards into its tourism experiences. This strategic move is more than a marketing angle; it’s a substantial step towards reducing its carbon footprint. By choosing partners who prioritize sustainability, Kuoda Travel is minimizing its environmental impact and reducing its carbon mitigation costs. This cost reduction makes their commitment to net zero emissions more feasible and financially sustainable. “At Kuoda, we dedicate ourselves to responsible business practices just as much as we encourage mindful travel practices. For this reason, we spent the last several years committed to minimizing our environmental impact as much as possible. Thanks to Green Initiative, in 2019, Kuoda became Carbon Neutral as the first step towards bold climate action and protection by signing The Glasgow Declaration on Climate Action in Tourism. In 2022, we took it one step further and became a certified Climate Positive business, going beyond neutrality alone and instead finding ways to actively benefit and improve the environment by removing harmful gasses from the atmosphere.” Inkaterra Hotels: Gaining a Competitive Edge On the other hand, Inkaterra Hotels, renowned as the first climate-positive hotel group in the world, gains a competitive advantage by partnering with like-minded companies such as Kuoda Travel. Inkaterra’s climate-positive status means they go beyond achieving net zero emissions by actively removing more carbon dioxide from the atmosphere than they emit. This distinction positions them as an attractive and responsible business partner, appealing to eco-conscious travelers and businesses. Inkaterra annually caters to more than 200,000 travellers. It has been recipient of the 2015 PURE Award on the ‘Contribution to Experiential Travel’ category; the Relais & Châteaux Environment Trophy (2013); WTTC Tourism for Tomorrow Awards in the Conservation Category (2012); Travel+Leisure Global Vision Award (2011); and National Geographic Traveler’s Best Practices Award for Sustainable Travel (2002). In 2012 Inkaterra became the first world hotel enterprise to be recognized with the International Certificate in Sustainable Tourism by the CU Green Choice Sustainable Tourism Standard. More than 4,000 locals have been trained since Inkaterra was founded. Career opportunities on hospitality, field guidance and agroforestry projects on cacao and Brazil nut, are bonded to Inkaterra’s sustainable approach. Workshops and conferences are constantly organized for local communities to raise awareness on environmental care. Logistics: Electric Trucks Powering Sustainable Distribution Delphin Group and BioAmayu have formed a partnership in the logistics sector that showcases the benefits of shared climate commitments. Delphin Group provides electric trucks for last-mile logistical services, significantly reducing emissions associated with delivery. BioAmayu, the first climate-positive fruit juice made from Amazon-sourced ingredients, benefits from this low-carbon distribution mode. This collaboration is further strengthened by AJE Group‘s investment in electric trucks, demonstrating how joint efforts can drive sustainability and operational efficiency. Through this partnership, BioAmayu can distribute its products in an environmentally responsible manner, setting a precedent for other companies to follow. The Synergy of Shared Values The collaboration between Kuoda Travel and Inkaterra Hotels, as well as Delpin Group and BioAmayu, are collaborative cases. They reflect a growing trend where companies with shared values in climate action understand the mutual benefits of working together. By aligning their business practices with environmental goals, these companies can achieve: Global Implications and Future Prospects This collaboration model is gaining traction worldwide. As more companies recognize that climate action is good for the planet and beneficial for their bottom line, we can expect to see increased partnerships similar to those of Kuoda Travel and Inkaterra Hotels. This approach is a testament to the power of collective action in addressing global challenges. In conclusion, integrating climate commitments into business operations and partnerships is proving to be a viable strategy for reducing transaction costs and accelerating the decarbonization of operations. The tourism industry’s example shows that when companies unite under a common cause, they can achieve remarkable outcomes that benefit both their businesses and the environment. Written by the Green Initiative team.

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Grupo AJE: A Blueprint Example for Sustainable Tourism Worldwide

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Since 2014, Grupo Aje has championed the Natural Revolution, spotlighting indigenous communities and UNESCO World Heritage sites. The aim? To transform these tourist destinations into carbon-neutral havens. Machu Picchu is now a shining example, inspiring other cities to follow suit. Tourist Destinations on the Path to Carbon Neutrality “We are living in the climate era,” says Jorge López-Dóriga, Global Director of Communications and Sustainability at Grupo Aje. Aje’s commitment to sustainability through its Bio Amayu and Agua Cielo brands focuses on protecting indigenous communities and the regions producing super fruits. Aje’s sustainability strategy targets both national and international tourist hotspots, including Machu Picchu, Manu National Park, the Nazca Lines, the Galápagos Islands, Tikal National Park, and Cartagena de Indias. These iconic sites, known globally, have been selected to set a precedent in environmental and waste management. The Machu Picchu Model In 2017, Grupo Aje, in collaboration with the Inkaterra hotel chain and the Machu Picchu municipality, launched an ambitious project to tackle waste and reduce Machu Picchu’s carbon footprint. Initiatives included installing plastic waste compactors, a biodiesel plant, an organic waste pyrolyzer, and a glass crusher. These efforts have prevented 4,100 tons of CO2 emissions between 2018 and 2022. By 2023, Machu Picchu became the world’s first carbon-neutral tourist destination, setting a global example. Cartagena de Indias: Aiming for Carbon Neutrality Following Machu Picchu’s footsteps, Aje is working to make Cartagena de Indias Colombia’s first carbon-neutral city. This project, led by Aje Colombia’s Country Manager, Fabian Mosquera, focuses on three objectives: mitigating the carbon footprint, promoting sustainable tourism, and positioning Cartagena internationally as a carbon-free city. Global Commitments and Actions At COP28 in 2023, significant commitments were made to combat climate change, including a $100 billion Loss and Damage Fund and goals to triple renewable energy and double energy efficiency. Despite these efforts, 2023 was the warmest year on record, highlighting the urgency of comprehensive environmental management. Further Initiatives Across Iconic Sites Grupo Aje’s dedication extends to other UNESCO sites. In the Galápagos Islands, they partnered with the Galápagos Conservancy Foundation to protect giant tortoises. In Tikal National Park, Aje collaborates with the Tikin Petén association to manage solid waste. Similar efforts are underway in Manu National Park and the Nazca Lines in Peru, focusing on waste reduction and environmental education. Conclusion Grupo Aje’s initiatives at Machu Picchu, Cartagena de Indias, the Galápagos Islands, Tikal National Park, Manu National Park, and the Nazca Lines demonstrate the power of public-private partnerships in achieving carbon neutrality and sustainable tourism. These projects provide a replicable model for other tourist destinations, showcasing that environmental protection and cultural heritage preservation can go hand in hand. These efforts by Grupo Aje not only contribute to the local environment and communities but also set a global benchmark for sustainability in tourism. They set an example for municipalities and tourist destinations, proving that it is possible to have a positive impact on the environment while preserving the unique treasures of humanity’s natural and cultural heritage. Contact us at Green Initiative so we can advise your business on innovative solutions for championing climate action and supporting you along the way. Written by Yves Hemelryck, from the Green Initiative team. Source and suggested reading: Melissa Cosmopolis, from El Comercio

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