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Five Years of Building Together: Green Initiative’s Contributions to Climate-Smart Tourism

Over the past five years, Green Initiative has evolved from a technical partner into a catalyst for the global movement toward climate-smart tourism. By working alongside United Nations partners and aligning with the Glasgow Declaration on Climate Action in Tourism, we have helped reshape how the industry perceives its role in achieving the goals of the Paris Agreement. Our philosophy is simple: we don’t just provide solutions; we build the architecture for others to lead. A Shared Architecture: Democratizing Climate Knowledge Our approach has always centered on partnership over imposition. We believe that for climate action to be effective, it must be accessible. This commitment led to the development of frameworks and practical guides designed to help destinations and businesses measure, monitor, and reduce their carbon footprints. Catalyzing Local Leadership The true measure of our success is the independence and resilience of our partners. We provide the technical rigor, but the destinations, communities, and businesses remain the true architects of their transformation. Milestones in Climate Excellence Partner Achievement Machu Picchu, Peru Three consecutive Carbon Neutral recertifications. Bonito, Brazil Established as the world’s first Carbon Neutral ecotourism destination. National Frameworks Collaborative policy development with the Brazilian government. Private Sector Leaders Kuoda Travel, Rio da Prata Group, and Estância Mimosa achieving Climate Positive status. “Our comparative advantage lies in the balance of deep technical rigor and humble partnership. We don’t compete by keeping expertise proprietary; we contribute to the knowledge commons.” From Carbon Measurement to Systemic Transformation The next phase of Green Initiative’s work reflects a maturing understanding of climate action. Transformation cannot happen in isolation; it happens when frameworks are embedded into policy and when knowledge spreads across borders. Our evolution toward Circular Economy principles represents this holistic shift. By addressing waste reduction and resource efficiency alongside carbon measurement, we help tourism systems build long-term economic resilience and align with the UN Sustainable Development Goals (SDGs). A Global Model for Stewardship The model we have refined over the last half-decade transcends geography. Whether it is the ancient stones of Angkor Wat in Cambodia, the iconic Cristo Redentor in Brazil, or the desert landscapes of Petra in Jordan, the demand for science-based, transparent climate action is universal. These destinations are not seeking “green” labels for marketing; they are institutions committed to legacy and stewardship. The Path Ahead: Measuring Resilience As we look to the future, Green Initiative remains focused on supporting others to succeed. Our impact is not measured by the number of certificates issued, but by: Five years in, the architecture for a climate-responsible future is being built. The tourism sector is no longer just observing the transition—it is becoming the solution. As we celebrate this five-year milestone, the global community’s recognition serves as both a validation and a catalyst for what lies ahead. From Green Initiative being named the World’s Leading Sustainable Organisation at the 2024 World Sustainable Travel & Hospitality Awards, to our partners at Bonito Carbon Neutral winning the prestigious FIDI 2025 Award and FUNDTUR-MS securing the Embratur Visit Brazil 2026 Award for Regenerative Tourism, the momentum is undeniable. This excellence is echoed in the private sector, with the Rio da Prata Group recently winning Gold at the 2026 WTM Latin America Responsible Tourism Awards, and Green Initiative being honored for Net Zero Progression at the Environmental Finance Sustainable Company Awards 2025. These accolades—alongside Machu Picchu’s continued dominance as the World’s Leading Tourist Attraction and its pioneering carbon-neutral status recognized by Lonely Planet and the UN Tourism Green Projects Challenge—prove that the architecture we have built together is no longer just a vision. It is a multi-award-winning reality that is redefining the future of a nature-positive planet. For more information on our frameworks or to download our Climate Action Guides, visit the Green Initiative resources portal or get in touch. Prepared by Yves Hemelryck from the Green Initiative Team. Related Reading

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Peru First in Latin America to Enshrine Circular Economy Roadmap for Tourism

Sustainable Tourism: The First Mover

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Peru has become the first country in Latin America to enshrine a circular-economy roadmap as part of its climate action in tourism national policy. On March 27th, by executive decree, Peru quietly made history. The government of José María Balcázar Zelada signed Decree Supreme N° 003-2026-MINCETUR, approving the Circular Economy Roadmap for Tourism to 2030 — the first legally binding instrument of its kind in Latin America. The timing was not accidental. With Peru`s tourism sector preparing for COP31 in Turkey, and the Glasgow Declaration on Climate Action in Tourism — the sector’s most ambitious collective climate commitment, with over 850 signatory organizations — advocating for exactly this kind of national policy architecture, Peru stepped forward as the region’s standard-bearer. The declaration, launched at COP26, calls on all signatories to halve tourism emissions by 2030 and reach net zero before 2050. What had been a global pledge now has, for the first time in the Americas, a national legal framework behind it. The numbers attached to the roadmap outline a significant future opportunity. While circularity is not currently a major contributor to the tourism GDP, the government projects that by 2030, the implementation of these practices could inject 1.2 billion soles (roughly $345m) into the sector’s economy. Alongside this growth, nearly 31,000 new jobs are expected to be created in sustainable tourism activities along circular value chains. The environmental targets according to MINCETUR are equally ambitious: the mitigation of 74m tonnes of CO₂ equivalent and the restoration of more than 2m hectares of ecosystems and natural and cultural heritage. For Minister of Trade and Tourism José Reyes Llanos, the logic is straightforward. “Tourism is one of the activities with the greatest capacity to generate opportunity,” he said at the roadmap’s official launch. “But it also faces an obvious challenge: to grow without compromising the very resources that make its own development possible.” That tension — between growth and the environmental foundations that sustain it — is precisely what the roadmap is designed to manage. From Declaration to Decree The roadmap emerge from one year of technical and participatory work, bringing together public agencies, private operators, academia, civil society and communities. The legal architecture is equally robust: implementation is co-supervised by both MINCETUR and the Ministry of Environment (MINAM), with a built-in mechanism for periodic revision and a sectoral commission — designed to lock in multi-stakeholders’ governance platform. For the UN Tourism Office of the Americas, the significance of Peru’s move extends well beyond its borders. Heitor Kadri, the office’s regional representative, was unambiguous about what this moment represents for the global agenda: “We applaud Peru’s effort to position circularity as a strategy for climate action, sustainability, and competitiveness by translating its commitment into an actionable policy instrument, in line with the requirements of the Glasgow Declaration. For the Americas, this serves as a relevant reference that may inspire other countries in the region and globally. UN Tourism will continue to actively support Peru in implementation and in sharing its expertise.” — Heitor Kadri, UN Tourism Office Representative of the Americas Competitiveness, Not Just Compliance Sophia Dávila, Director of Environmental Tourism Affairs at MINCETUR, and the official who led the roadmap’s technical construction, is at pains to frame the instrument in competitive rather than regulatory terms: “This roadmap is the result of a wide participatory process. By 2030, Peru will not only be known for its wonders but for its circularity in tourism. We are transforming the entire value chain—from waste reduction to water efficiency, ensuring that every tourist’s visit leaves a positive footprint on our territory.” – Sophia Dávila, Director of Environmental Tourism Affairs, MINCETUR That framing reflects a deliberate strategic choice. In a region where private operators have long dismissed environmental mandates as sunk costs, Peru is anchoring its broader climate-action goals directly to the bottom line. Positioning circularity as a driver of business competitiveness, rather than a regulatory compliance burden, is the surest way to accelerate the industry investments in low-carbon business models. The Coalition Behind the Policy The roadmap’s journey from concept to decree was led by MINCETUR and supported by the Spanish Agency for International Development Cooperation (AECID) through the “Turismo Circular Perú” project — officially titled the Coalition for a Circular, Inclusive and Climate-Smart Tourism — which CANATUR, Peru’s national tourism chamber, led as its executing organization, with Green Initiative as its technical partner. Carlos Loayza, CANATUR’s General Manager, described the ambition behind the transformation the project seeks to drive: “We are looking to transform the sector with a new tourism model, where recycling, energy efficiency, sustainable design and climate commitment are part of the DNA of micro, small and medium-sized tourism enterprises. We believe there is enormous opportunity here, and this project will consolidate it ahead of 2030.” Within the Turismo Circular project specifically, technical execution relied on a strategic collaboration between MINCETUR, CANATUR and Green Initiative. Acting as a key advisory partner, Green Initiative supported core aspects of the process by providing the methodological frameworks required for consistent and well-informed decision-making. This advisory role is part of the firm’s broader commitment to support Peru’s climate action policy and practice, guiding circular and climate-smart tourism strategies across destinations including Machu Picchu, Ollantaytambo, Choquequirao and Cabo Blanco. The Road to Turkey With COP31 on the horizon and tourism now embedded in the global climate roadmap for the first time, the question is no longer whether the sector can contribute to climate action — but which countries will help define how. Peru’s accumulated expertise and recent policy commitments position it as a credible reference for the region, and potentially beyond, if ambition continues to translate into implementation. The circular-economy roadmap carries meaningful institutional weight: its targets are binding rather than aspirational, and its governance structure is built around a commission with a formal mandate rather than an advisory body. For a region that has historically struggled to convert environmental ambition into durable policy, that distinction matters — and is worth watching closely. Prepared by Yves

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Peru Advances Global Climate Agenda: New Signatories Join the Glasgow Declaration

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In a significant step forward for international climate action, Peru has strengthened its position as a leader in sustainable tourism. As recently highlighted by UN Tourism’s One Planet Network, the country is expanding its commitment to the Glasgow Declaration through the inclusion of four new strategic actors. This milestone follows the technical standard set by Machu Picchu, which recently achieved its third Carbon Neutral certification. The new signatories—Continental Travel, the District of El Alto (Piura), Parque de las Leyendas (Lima), and Ollantaytambo (Cusco)—represent a multi-sectoral commitment to decarbonization, biodiversity, and cultural heritage. Strategic Pathways By joining the declaration, these entities commit to the five strategic pathways: Measure, Decarbonize, Regenerate, Collaborate, and Finance. This collective effort aims to halve global tourism emissions by 2030 and reach Net Zero as soon as possible before 2050. The transition is supported by technical frameworks provided by Green Initiative, ensuring that climate goals are met with technical rigor and measurable results. The official announcement and detailed insights can be found at the One Planet Network / UN Tourism website here. Prepared by Yves Hemelryck from the Green Initiative Team. FAQ: Understanding Climate Action in Global Tourism Related Reading

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A diverse group of Destination Management Organization stakeholders analyzing sustainability maps and shared infrastructure blueprints at Machu Picchu, representing territory-wide climate action governance.

Destination-Level Climate Action: Governance Frameworks for Sustainable Tourism

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Individual businesses like hotels and restaurants drive essential progress when they reduce their own footprints and implement sustainable practices. These small changes contribute directly to local conservation and set a high standard for service. However, the most significant impact occurs when an entire destination aligns under a unified sustainability vision. Strategic governance transforms these isolated successes into a territory-wide movement, ensuring that every participant works toward shared climate goals. The Foundation of Destination Sustainability Governance Governance in the context of sustainable tourism refers to the systems and processes used to make decisions and hold stakeholders accountable. A robust framework ensures that environmental goals do not conflict with economic growth. Instead, it integrates climate resilience into the core identity of the destination. The most effective models involve a centralized Destination Management Organization (DMO) that acts as a bridge between the public sector and private enterprises. This entity coordinates the implementation of climate strategies, ensuring that every participant—from large resorts to small tour operators—works toward the same carbon reduction targets. Essential Components of a Climate Action Roadmap Building a sustainable destination requires a phased approach that moves from initial assessment to long-term monitoring. Let’s take a look at Machu Picchu’s extraordinary case. Stakeholder Mapping and Engagement Identifying every actor in the tourism value chain is the first step. This includes local government agencies, transport providers, hospitality leaders, and the resident community. The Machu Picchu experience highlights the importance of multi-level collaboration, involving local, regional, national, and international sectors to drive change. Policy Alignment and Goal Setting Destinations must align their local sustainability targets with international standards, such as the Paris Agreement, Global Sustainable Tourism Council (GSTC) or the Glasgow Declaration on Climate Action in Tourism. Setting clear time-bound objectives for carbon neutrality or waste reduction provides a benchmark for success. Monitoring and Data Collection You cannot manage what you do not measure. Implementing destination-wide Monitoring, Reporting, and Verification (MRV) systems allows governance bodies to track progress in real-time. This data informs policy adjustments and proves the credibility of the destination’s climate claims to international investors and travelers. Machu Picchu demonstrates this through its consistent carbon footprint measurements since 2019, which led to its validation as the first carbon-neutral UNESCO site in the world. Fragmentation in Tourism Management Fragmentation is the primary barrier to destination-level success. When businesses act in isolation, they often duplicate efforts or overlook shared infrastructure needs. A governance framework solves this by creating “sustainability clusters” where resources are pooled for maximum efficiency. For example, a coordinated governance body can facilitate shared renewable energy projects or centralized waste-to-energy plants that a single SME could not afford alone. This collective approach reduces the cost of entry for smaller players and accelerates the entire territory’s transition to a low-carbon economy. A governance framework solves this by facilitating shared projects that a single business could not afford alone. Practical examples from the Machu Picchu model include: Driving Competitive Advantage Through Transparency Destinations that demonstrate strong climate governance attract a higher caliber of travelers and investors. Transparency in climate reporting builds trust and protects the destination from accusations of greenwashing. By establishing a clear governance structure, a region positions itself as a forward-thinking leader in the global tourism market. Destinations that demonstrate strong climate governance attract a higher caliber of travelers and investors. Transparency in climate reporting builds trust and protects the destination from accusations of greenwashing. By establishing a clear governance structure, a region positions itself as a forward-thinking leader in the global tourism market. Since 2021, Machu Picchu’s carbon-neutral status has generated an estimated $5 million to $12 million in reputational and ESG signaling value. Transparency in climate reporting builds trust and positions a region as a forward-thinking leader in the global tourism market.Learn more about managing complex destination relationships in our guide to Multi-Stakeholder Coordination for Destination Sustainability Initiatives. Ready to transition from isolated efforts to collective impact? Contact us to discover more about managing complex destination relationships and for expert advice. This article was written by Virna Chávez from the Green Initiative Team. FAQ: Understanding Destination Governance References Related Reading

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Master the hotel energy transition with solar, wind, and hybrid systems. Learn how to integrate renewable energy into your property for cost savings and resilience.

Renewable Energy Integration for Hotels: Solar, Wind, and Hybrid Systems

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For the hospitality sector, the transition to renewable energy is the most visible signal of climate leadership. While energy efficiency reduces the load, renewable integration eliminates the carbon intensity of the remaining energy demand. However, hotels face unique spatial and aesthetic challenges when deploying these technologies. This guide analyzes how to integrate solar, wind, and hybrid systems into hotel infrastructure to achieve energy independence and long-term cost stability. The Strategic Shift to On-Site Generation Modern hotels are no longer just energy consumers; they are becoming “prosumers”—entities that both consume and produce energy. Integrating renewable systems protects the property from the volatility of fossil fuel prices and grid instability. For example, for destinations in Peru, ranging from the Andean highlands to the Amazonian basin, decentralized renewable energy is often more reliable and cost-effective than traditional grid extensions. Financial and Regulatory Incentives Many jurisdictions offer accelerated depreciation, tax credits, or net-metering schemes for hotels that export excess renewable energy back to the grid. These financial mechanisms, combined with the plummeting cost of photovoltaic (PV) hardware, have brought the Return on Investment (ROI) for many hotel solar projects down to 4 to 6 years. Solar Energy: The Foundation of Hotel Renewables Solar Photovoltaic (PV) technology is the most common renewable choice for hotels due to its scalability and low maintenance requirements. Rooftop and Building-Integrated Photovoltaics (BIPV) Solar Thermal for Hot Water While PV generates electricity, solar thermal systems use the sun’s heat directly to warm water for guest rooms, laundries, and swimming pools. Solar thermal is significantly more efficient per square meter than PV for heating applications, making it a “quick win” for high-occupancy resorts. Wind Energy: Specialized Applications Wind energy is less common in urban hospitality but highly effective for coastal or remote highland properties with consistent wind profiles. Micro-Wind Turbines Unlike the massive turbines seen in industrial wind farms, micro-wind turbines are designed for building integration. Vertical Axis Wind Turbines (VAWTs) are quieter and can capture wind from any direction, making them suitable for coastal resorts where sea breezes are constant. Site Assessment Requirements Wind projects require at least 12 months of localized anemometer data to ensure viability. Because of the potential for noise and vibration, turbines must be strategically placed away from guest quiet zones. Hybrid Systems and Energy Storage The primary challenge of renewable energy is intermittency—solar does not work at night, and wind is variable. Hybrid systems solve this by combining multiple energy sources and storage. Solar-Wind Hybrids By combining solar and wind, hotels can achieve a more balanced generation profile. In many regions, wind speeds are higher at night or during cloudy days when solar production is low. Battery Energy Storage Systems (BESS) To achieve true energy independence or “Peak Shaving,” hotels are increasingly installing lithium-ion or flow batteries. Overcoming Implementation Barriers Aesthetic Integration Luxury hotels often hesitate to install renewables for fear of disrupting the “guest experience.” Modern design solves this by hiding panels behind parapet walls or using colored solar glass that mimics traditional building materials. Is your property suitable for solar or wind? Request a Renewable Energy Feasibility Study from Green Initiative’s technical experts. This article was written by Musye Lucen from the Green Initiative Team. Frequently Asked Questions (FAQ) for Hotel Renewable Energy Integration Related Reading

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Modern luxury hotel lobby featuring energy-efficient LED lighting and a smart thermostat interface on a concrete pillar.

Hotel Lighting and HVAC Optimization: Quick Wins for Energy Reduction

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Energy consumption represents one of the most significant operational costs for hotel owners and managers. Within a typical property, lighting and HVAC (Heating, Ventilation, and Air Conditioning) systems account for the vast majority of electricity use. Implementing targeted optimizations in these two areas provides immediate financial relief and serves as a foundational step toward broader decarbonization. This guide focuses on high-impact “quick wins” that deliver measurable results with minimal operational disruption. Implementing these quick wins is the first phase of a larger Complete Hotel Energy Transition Roadmap. The Financial Case for Rapid Energy Optimization Rising energy prices and increasing guest expectations for sustainable operations make efficiency a business imperative. Traditional lighting and unoptimized climate control systems waste significant resources through heating or cooling unoccupied spaces and using outdated technology. By focusing on lighting and HVAC, hotel operators can often see energy savings of 20% to 40% in these specific systems. These savings directly improve the property’s Net Operating Income (NOI) and increase overall asset value. These efficiency measures align with the broader Net Zero Roadmap for Travel & Tourism, providing a structured path toward total operational sustainability. Lighting Optimization: Illumination with Efficiency Lighting is often the most accessible area for rapid energy reduction. The transition to modern technology goes beyond simply changing bulbs; it involves intelligent control of the hotel’s environment. LED Retrofitting Replacing all incandescent, halogen, and fluorescent lamps with high-efficiency LED technology is the single most effective lighting intervention. Smart Controls and Automation Energy is frequently wasted in “back-of-house” areas and guest corridors that remain fully lit while empty. HVAC Optimization: Precision Climate Control HVAC systems are typically the largest energy consumers in any accommodation facility. Because these systems are complex, many hotels operate them inefficiently by default. Smart Thermostats and Occupancy Integration Heating or cooling a vacant guest room is a primary source of energy waste. Preventative Maintenance as an Efficiency Strategy A poorly maintained HVAC system can consume up to 30% more energy to provide the same level of comfort. Measuring Success and ROI The success of these “quick wins” is measured through utility bill reduction and improved equipment lifespans. Operators should establish a baseline of energy use per occupied room to track the specific impact of lighting and HVAC upgrades. These metrics are essential for demonstrating the value of efficiency projects to owners and investors. The potential for impact is significant; for instance, the Grande Hotel Sesc Itaparica efficiency results showed a 41.48% reduction in emissions intensity through strategic energy decisions. Ready to identify the specific savings available at your property? Book a Hotel Energy Efficiency Assessment with our technical team today. This article was written by Musye Lucen from the Green Initiative Team. Frequently Asked Questions: Hotel Energy Optimization Related Reading

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A modern eco-friendly hotel with rooftop solar panels, vertical green walls, and an electric vehicle charging station at sunset, illustrating the hospitality energy transition.A modern eco-friendly hotel with rooftop solar panels, vertical green walls, and an electric vehicle charging station at sunset, illustrating the hospitality energy transition.

Hotel Energy Transition: The Complete Decarbonization Roadmap for Accommodation Providers

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The hospitality industry stands at a defining crossroads where economic growth must reconcile with the preservation of the ecosystems that sustain it. For hotels and accommodation providers, the energy transition represents the most significant opportunity to reduce operational costs while responding to a global demand for transparency and positive climate impacts. This roadmap provides a comprehensive strategic framework to transition from fossil-fuel dependency to climate-positive operations, utilizing the specialized guidelines established for the tourism sector. The Strategic Imperative for Hotel Decarbonization Decarbonizing the tourism sector is not merely a reputational exercise; it is a central dimension of modern industrial competitiveness. Accommodation providers face unique vulnerabilities to climate change, including extreme weather events that can damage infrastructure and disrupt service delivery. Economic Advantages and Risk Mitigation Transitioning to low-carbon models allows hotels to: Market Positioning and Guest Expectations Modern travelers increasingly prefer “climatically intelligent” options that reflect responsible practices. Demonstrating a verified commitment to action—such as through Carbon Neutral or Climate Positive certifications—provides a significant comparative advantage in international markets. Phase 1: Establishing the Carbon Baseline A credible energy transition begins with data. You must establish a rigorous Line Base of Emissions to quantify the impact of your operations. The Technical Audit Process Following international standards like ISO 14064-1 and the GHG Protocol, hotels must categorize emissions into three scopes: Measuring Methodology Quantification combines activity data (e.g., kWh consumed or liters of fuel) with emission factors—coefficients that estimate the total gases emitted per unit of activity. These calculations must include all primary greenhouse gases, primarily CO2, CH4, and N2O, expressed as CO2 equivalent (tCO2eq) for standardization. Phase 2: The Efficiency-First Framework Efficiency is the most cost-effective way to begin the transition. In the hospitality sector, the Accommodation category is a primary driver of emissions, largely due to electricity and heating requirements. Key immediate actions include optimizing HVAC systems and upgrading to LED lighting with motion sensors to achieve rapid energy reduction. HVAC and Building Optimization Heating, ventilation, and air conditioning systems are high-consumption areas. Phase 3: Implementing Circularity in Energy and Materials The energy transition is more effective when integrated with Circular Economy principles. Circularity moves away from the “extract-produce-discard” linear model to create resilient, closed-loop systems. The 10R Strategy for Hotels Hotels can apply the 10R Framework to minimize resource pressure: Case Study: Circularity in Peru Machu Picchu became a global reference by implementing an integrated circular architecture. Key interventions included: Phase 4: Electrification and Renewable Energy Once efficiency is maximized, the remaining load should transition to clean energy sources. Phasing Out Fossil Fuels Direct emissions can be lowered by switching from carbon-intensive cooking fuels to cleaner alternatives like natural gas or, ideally, full electrification. While electrification often produces the greatest net reduction, the local grid’s carbon content must be considered. Renewable Integration Phase 5: Monitoring, Reporting, and Verification (MRV) The transition is a continuous process of improvement. Reporting and diffusion of good practices generate the true value of climate investments. Principles of Reliable Reporting To ensure transparency and access to green finance, hotel reports must follow these principles: Maturity Levels Hotels can track their progress using the Climate Maturity Level (NM) framework: This article was written by Musye Lucen from the Green Initiative Team. Hotel Energy Transition FAQ Related Reading

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Global Roundtable Towards low carbon and climate resilient tourism

Climate Leadership in Action: The Bonito Model at the 2026 Global Tourism Roundtable

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The global tourism industry stands at a critical transition point where a destination’s success is no longer measured solely by visitor numbers, but by its ability to protect the natural assets that sustain it. On February 26, 2026, Green Initiative will join global leaders at the One Planet Global Roundtable to discuss “Practical Solutions for a Climate Resilient Tourism Future.” Strategic leadership is the cornerstone of this evolution. A primary voice in this transition is Bruno Wendling, President of Fundtur-MS (Mato Grosso do Sul Tourism Foundation), who has transformed the state of Mato Grosso do Sul, Brazil, into a global laboratory for climate-resilient development. The Bonito Model: An Award-Winning Legacy of Resilience Under the management of Bruno Wendling, the city of Bonito (MS) and Fundtur-MS have consolidated their positions as world references in sustainability. The partnership with Green Initiative not only secured Bonito’s status as the world’s first Carbon Neutral ecotourism destination but has also yielded a remarkable record of international acclaim over the last three years (2023–2025). Climate Leadership Awards and Milestones This strategic commitment has earned achievements that serve as an inspiration for the entire sector: Strategic Actions by Fundtur-MS The success of Mato Grosso do Sul is the result of critical actions implemented by Fundtur, which serve as a framework for destination certification and local climate action: Matheus Mendes, Portfolio Manager at Green Initiative, will join forces with Bruno Wendling at the Roundtable to detail how these achievements can be replicated. They will discuss the sector-specific emission measurement nuances that allow tourism destinations to move from theoretical promises to verifiable results. Join the Global Conversation This event is an invitation to witness the practical implementation of the future of tourism. Participants will learn how the partnership between Fundtur and Green Initiative is scaling solutions to make Mato Grosso do Sul Brazil’s first carbon-neutral state, creating a climate positive tourism model that generates brand value and competitive advantage. Event Details: Register for the afternoon session on 26th February here: One Planet Network Event Registration Download the event pdf here.

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Braztoa Sustainability Award 2025: Green Initiative Among the Finalists

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Belém, Brazil — November 2025. Green Initiative is honored to be among the finalists of the Braztoa Sustainability Award 2025, one of the most prestigious recognitions for responsible tourism in Brazil. The award celebrates organizations, destinations, and projects that are transforming Brazilian tourism through innovation, inclusion, and sustainable development. The award ceremony will take place on December 8th at the Teatro Estação Gasômetro, in Belém, Pará — a symbolic setting where the Amazon rainforest meets the future of sustainable tourism. The event will bring together visionary leaders, entrepreneurs, and institutions that are driving systemic change across the tourism sector. A Celebration of Innovation and Purpose As a finalist, Green Initiative joins an inspiring network of organizations that demonstrate how tourism can be a force for positive impact — empowering communities, protecting ecosystems, and advancing climate and nature-positive practices. Beyond the ceremony, participants will experience two days of activities designed to foster collaboration and exchange: Strengthening Brazil’s Leadership in Sustainable Tourism For Green Initiative, being recognized among the finalists reaffirms its commitment to supporting destinations, communities, and businesses in achieving climate and nature-positive tourism, through measurable certifications, circular economy practices, and ecosystem restoration programs across Latin America. This recognition reflects our shared mission to make sustainability not just a commitment, but a daily practice — from the Andes to the Amazon, from local communities to World Heritage sites,” said Karla de Melo, Global Head of Reputation at Green Initiative. The Braztoa Sustainability Award continues to play a key role in amplifying the voices and actions that are shaping the future of tourism in Brazil and beyond — rooted in responsibility, creativity, and genuine care for the planet. Toward a Climate-Positive Future for Tourism As the tourism sector accelerates its transition toward sustainability, Green Initiative invites destinations, companies, and travelers to take the next step. Download the Global Climate Action Guide for Tourism Businesses and Destinations, available in English and Portuguese, to explore practical pathways for achieving climate- and nature-positive impact — from carbon measurement and certification to ecosystem restoration and circular economy solutions. Together, we can build tourism back better — for people, for nature, and for the planet. Discover more about Braztoa here. This article was written by Yves Hemelryck from the Green Initiative Team. Related Reading

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World Heritage Sites Call to Net for Climate Action in Tourism

Machu Picchu and Christ the Redeemer Lead Global Call to Climate Action in Tourism

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A New Boost to Global Collaboration among World Heritage Sites Inspired by Machu Picchu — and a Call for More to Join Machu Picchu, the world’s most iconic mountain sanctuary, has once again become a source of inspiration for global climate action in tourism. During the celebration of its third consecutive Carbon Neutral Certification, leaders and representatives from emblematic heritage destinations gathered to reaffirm a shared commitment to sustainability and climate responsibility. Inspired by the words and vision of Gustavo Santos, Regional Director for the Americas at UN Tourism, and guided by the transformative energy felt in Machu Picchu, the historic “World Heritage Sites: Call to Net for Climate Action in Tourism” was signed — a collective declaration by heritage destinations determined to accelerate measurable and impactful climate action through tourism. Heritage as a Living Force for Change Heritage sites are more than cultural or natural landmarks — they are living symbols of ecological richness and human achievement. Every day, they welcome thousands of visitors, offering a powerful platform to influence awareness, behavior, and policy implementation on a global scale. Far from being passive backdrops for tourism, heritage sites are active agents of change. Many of the civilizations that built them once thrived in harmony with nature, but the absence of preservation and adaptation over time led to deterioration and loss. Today, these places remind us that preserving heritage is preserving humanity itself — and that climate action in tourism is one of the most effective ways to ensure their protection for generations to come. The Call to Net: From Heritage to Hope The World Heritage Sites: Call to Net for Climate Action in Tourism, supported by Green Initiative, brings together managers and stakeholders from emblematic destinations in a global call to action. As sites of exceptional cultural and natural value, these destinations hold a unique position to demonstrate that tourism can be both a source of economic vitality and a driver of climate- and nature-positive transformation. The initiative aligns with the principles of the UN Tourism Glasgow Declaration, advancing measurable climate strategies that integrate low-emission operations, ecosystem conservation, community engagement, and visitor education across participating sites. The first signatories include representatives of Machu Picchu (Peru), Tikal (Guatemala), the Galápagos Islands (Ecuador), Foz do Iguaçu, Bonito, the Pantanal and Christ the Redeemer (Brazil), along with delegations from Belize, UN Tourism and UNCTAD, marking the beginning of a powerful movement for climate action in tourism. Networking together — by sharing best practices, engaging local communities, and amplifying visible climate action — the initiative aims to catalyze a broader shift across the tourism industry, moving from isolated sustainability efforts to coordinated and large-scale mitigation and preservation strategies. This network is conceived as a grassroots movement led by the Global South, grounded in equity, transparency, and the collective urgency to respond to the climate crisis. And it is open for more heritage sites worldwide to join — from the Andes to Angkor, from Petra to Patagonia — amplifying the shared mission of transforming tourism into a true force for regeneration. Scaling Climate Action Through Tourism As Gustavo Santos emphasized: “This achievement demonstrates that through public–private and multilateral collaboration we can achieve remarkable results in decarbonizing the economy, moving closer to the climate goals humanity must reach. The certification experience accumulated here — and which we seek to scale across the Americas and worldwide — shows that tourism and climate action can and must go hand in hand.” Through collaboration among governments, private organizations, and local communities, the Call to Net sets a roadmap for transformative action — one where heritage destinations become living laboratories for sustainable development and climate innovation. A Pathway to Achieving National Climate Goals This initiative extends beyond the tourism sector. It represents a scalable model for countries striving to meet their Nationally Determined Contributions (NDCs) under the Paris Agreement. By measuring and reducing emissions, restoring ecosystems, and promoting circular economy solutions, heritage destinations can contribute directly to national and global climate targets while enhancing local livelihoods and resilience. A Legacy for the Planet From the heart of the Andes, Machu Picchu demonstrates that heritage preservation and climate action are deeply intertwined — two sides of the same mission to protect our planet and our shared future. As this movement expands, each participating destination adds its voice, its innovation, and its hope — proving that the places that defined our past can also lead the way toward a climate-positive future. 🌍 The Call to Net is open — heritage sites worldwide are invited to join. 📍 Machu Picchu, November 6, 2025 🔗 Read the full declaration: World Heritage Sites: Call to Net for Climate Action in Tourism This article was written by Tatiana Otaviano from the Green Initiative Team. Related Reading

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