Regenerative Tourism

Bonito (MS) is Leading Brazilian ecotourism Climate Action and raising the bar for other destinations worldwide

Bonito: How a Brazilian ecotourism destination is leading climate action by example

As the world recovers from the shock of the COVID-19 pandemic, rebuilding a more sustainable tourism sector remains a shared responsibility of tourism firms and destinations. Amid mounting evidence of severe climate change, points that the window of opportunity to rapidly reduce greenhouse gas (GHG) emissions and avoid a climate disaster is rapidly narrowing. Atmospheric temperatures have already increased by about 1⁰ Celsius from preindustrial levels, and keeping that increase to less than 1.5⁰ through 2050 will require intense efforts by the public and private sectors. At the COP26 conference in November 2021, the UN World Tourism Organization (UNWTO), the United Nations Environment Program (UNEP) and their partners issued the Glasgow Declaration for Tourism and Climate, which calls on all tourism stakeholders to demonstrate a shared commitment to mitigating greenhouse gas (GHG) emissions by integrating climate action into the core of tourism business models and management tools. Brazil’s ecotourism industry relies on landscapes with extraordinary biodiversity and vibrant ecosystems that provide food and shelter for native species. One of Brazil’s key ecotourism centers is Bonito, a fantastic destination in Mato Grosso do Sul that rests atop the Guarani Aquifer, the second largest source of freshwater on earth. Bonito’s efforts to achieve carbon-neutral certification are based on over two decades of implementing sustainable tourism management practices. As early as 1995, Bonito created a Tourism Voucher system that is designed to control the number of tourists per attraction based on a scientific reference point for tourist capacity, and Bonito has since emerged as one of the most lauded ecotourism destinations in the country. After Bonito received the WTN Global Responsible Tourism Award in 2013 (London), government authorities launched a public-private destination governance body – FUNDTUR, which plays a key role in promoting sustainable tourism development best practices for Bonito. The carbon neutral certification process led by Green Initiative, was initiated with the signing of the Glasgow Declaration by FUNDTUR, in coordination with the Bonito municipal government and the state secretariats for the environment, tourism, and economic development. The carbon-neutral certification cycle requires an accurate assessment of the destination’s carbon footprint. This footprint establishes the baseline for reducing Bonito’s carbon emissions, which will need to fall by 45% by 2030 and reach net zero by 2050, in accordance with the guidelines of the Paris Agreement. The certification process also includes an assessment of the GHG capture and storage capacity of local forests, which include eight of Bonito’s main ecotourism attractions spread over 5,000 hectares. According to the carbon-footprint assessment, the main GHG emission sources are fuel consumption by vehicles (52,36% of total emissions), followed by the decomposition of solid waste (22,64%). The mitigation plan will focus first on solid-waste management (including food waste), reducing methane emissions at landfills by channeling organic waste to appropriate sites through governmental and community programs. In addition to reducing GHG emissions, the proper treatment of organic waste can provide opportunities to produce valuable products such as biochar, compost, biogas, and organic fertilizers. Local farmers can use organic fertilizers as a substitute for nitrogen-based fertilizers, further slashing GHG emissions from agriculture while complementing ecosystem restoration and reforestation projects currently underway. Reducing the carbon footprint of cars, trucks, and motorcycles will be vital to achieve Bonito’s climate targets. Vehicle emissions pose an especially complex challenge, and emissions reduction will require sustained investments in electric mobility. By developing the capacity to measure and monitor its climate performance, Bonito is raising the bar in climate action for ecotourism destinations world-wide, leading the way to new destination management practices, that should mainstream climate action as a significantly relevant aspect for long-term prosperity for any destination. This article for Transforming One Planet Vision into Action has been prepared by FUNDTUR, Mato Grosso do Sul Destination Management Organization. For more information visit Green Initiative website. Green Initiative, a leading sustainable certification company, is proud to announce that it has partnered with the UNWTO and the Travel Foundation to support the Glasgow Declaration Capacity Building Working Group. ENGAGE NOW Commit to a new level of leadership and competitiveness in the tourism industry by introducing climate action at the core of your business model, and become Climate Positive, Carbon Neutral and /or Carbon Measured certified. Click here to learn more about Green Initiative Certifications and Climate Action Solutions for Tourism.

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Building Tourism Back Better

A Climate Action Guide For Tourism Businesses and Destinations

As the world continues to recover from the unprecedented shock of the COVID-19 pandemic, rebuilding a sustainable tourism sector remains a shared responsibility for tourism organizations worldwide. Amid mounting evidence of severe climate change, the window of opportunity for swiftly reducing greenhouse gas (GHG) emissions is rapidly narrowing. In November 2021 The UN World Tourism Organization (UNWTO) and the UN Environment Programme (UNEP), in collaboration with the Travel Foundation, launched the Glasgow Declaration for Climate Action in Tourism at the climate-change conference COP26. The declaration calls on all tourism stakeholders to publicly demonstrate a joint commitment towards GHG reduction and climate resilience. In the wake of the Glasgow Declaration, the tourism industry is striving to embrace the challenges posedby climate change. Reaching a broad consensus on how to address climate change would be of utmost importance, impacting tourism industry developments and performance in the years to come. Since 2014 Green Initiative has been working alongside tourism businesses and destinations worldwide, introducing best climate action practices leading to efficient processes, access to climate financing, cost reductions, compliance with ESG standards, and international climate leadership. As part of our continuous support to accelerate the decarbonization of global tourism, a Climate Action Guide for Tourism Businesses and Destinations was prepared by Green Initiative and technically reviewed by the staff of the United Nations Environment Programme (UNEP), United Nations World Tourism Organization (UNWTO), United Nations Climate Change (UNFCCC) and United Nations Conference on Trade and Development (UNCTAD). Forthcoming at COP 27th At Sharm El-Sheikh, Egypt, the guide provides a practical roadmap to define baseline emissions, monitor carbon footprint changes, set emissions targets, evaluate progress, and publicize climate commitments and successes. At Green Initiative, we believe that unsustainable business-as-usual models will lose competitiveness and disappear. It’s time to reinforce collaborative processes and work together, “Building Tourism Back Better”. Please click here to download the Climate Action Guide For Tourism Businesses and Destinations.

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Brazil is on its way to Certifying the First Carbon-Neutral Ecotourism Destination Worldwide

Mainstreaming climate Action Bonito is mainstreaming carbon action to become the first carbon-neutral certified tourism destination. Brazil’s ecotourism is dominated by landscapes with astonishing biodiversity hotspots and vibrant ecosystems that provide food and shelter for native species. One of Brazil’s ecotourism “jewels” is Bonito, a small destination in Mato Grosso do Sul, which happens to be on top of the second largest fresh water on earth – The Guarani Aquifer. sustainable tourism As the world continues to recover from the unprecedented shock of the COVID-19 pandemic, rebuilding a more sustainable tourism sector remains a shared responsibility of tourism businesses and destinations worldwide. At the COP26 climate change conference held in November 2021, the UN World Tourism Organization (UNWTO), the United Nations Environment Program (UNEP), and their partners issued the Glasgow Declaration on Tourism and Climate. In this context, since August 2022, the Tourism Authority of Mato Grosso do Sul  (FUNDTUR) has started a relevant effort to certify Bonito as the first Carbon Neutral ecotourism destination worldwide. According to Bruno Wendling, President of  FUNDTUR:  “our goal is to generate new capabilities to proactively and strategically execute GHG management, which will lead to climate-smart tourism products and services and the strategic positioning of Bonito as an international ecotourism destination”. Climate Action In practice, this means that Bonito will start the implementation: (i) concrete mitigation actions to avoid and reduce GHG emissions through investments in energy efficiency, renewable energy, and the circular economy. (ii) work on incentives to attract and promote private investment that seeks a positive impact on climate and biodiversity. Bonito’s climate certification cycle is led by Green Initiative, which was also responsible for the carbon-neutral certification of Machu Picchu. In addition to supporting Bonito’s carbon footprint analysis, Green Initiative is evaluating the carbon sinking capacity of the local forest within the specific scope of tourist attractions. With the development of the ability to measure and monitor Bonito’s climate performance, it will be possible to set emission targets, assess progress and, through this, attract investments and climate finance that allow us to boost the international competitiveness of the Bonito destination. Learn how to engage your Business in a New Level of Leadership and Competitiveness. Become Climate Positive, Climate Neutral, and Climate Measured Certified here.

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Glasgow Declaration Capacity Building Working Group and Green Initiative 2022

Green Initiative partners with UNWTO

Green Initiative is partnering with the UNWTO, actively supporting the Glasgow Declaration Capacity Building Working Group Green Initiative, a leading sustainable certification company, is proud to announce that it has partnered with the UNWTO and the Travel Foundation to support the Glasgow Declaration Capacity Building Working Group. The Glasgow Declaration serves as a catalyst to accelerate climate action in tourism. It secures strong actions, commitment and support to Global Goals. Emissions must halve over the next decade The tourism sector is one of the largest industries in the world and is a flourishing industry. Yet, with many environmental challenges in climate action. It must reach Net Zero Emissions as soon as possible before 2050, in order to support global goals. Launched at COP26 in November 2021, the Declaration has just over 6 months of existence. Over 500 travel and tourism stakeholders have already joined. The Declaration has two Coordinating Partners, UNWTO and the Travel Foundation. All within the framework of the One Planet Sustainable Tourism Programme. The primary objective of the Working Group is to support the Glasgow Declaration’s goal of building travel and tourism’s basic knowledge, capacity, and the enabling environment for success in climate action. Expectations for 2022 The Capacity Building Working Group will focus on developing tools that provide essential guidance for all signatory typologies. The group will provide input and feedback on different technical products. It will support companies and destinations into the introduction of climate action. All of these, set as a strategic aspect of tourism companies business models. Engage Now Commit to a new level of leadership and competitiveness in the tourism industry by introducing climate action at the core of your business model, and become Climate Positive, Carbon Neutral and /or Carbon Measured certified. Click here to learn more about Green Initiative Certifications and Climate Action Solutions for Tourism.

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International Travel Award Green Initiative

Green Initiative wins international travel award

and the winner is GREEN INITIATIVE! For its holistic approach to decarbonizing tourism in Machu Picchu, becoming the First Carbon Neutral Tourism Destination Worldwide. On April 16th, the day in São Paulo was marked by an important event. It was the handing out of the Responsible Tourism Awards, created to recognize advances in the Travel Market. Thus, paving the way for replicating successful cases and the joint construction of a more sustainable world. The award Created eight years ago to validate good practices within the tourism industry.  18 professionals from different areas across the entire continent judged the finalists in six categories. Three criteria where considered: originality, impact, and potential for replication within the tourism industry.  The work led by Green Initiative and local partners such as the municipality of Machu Picchu, InkaTerra Hotels Group, and AJE Group has introduced climate mitigation action at the core of the tourism destination management of Machu Picchu.  Green Initiative Approach For Climate Action Following the Green Initiative approach for climate action in the tourism industry, partners worked together on 3 levels of influence: Judges considered this initiative a global reference ¨to be watched¨ due to its pragmatic multi-sectorial approach. As well as the scaling up possibilities for other destinations worldwide.  Also, judges believe Green Initiative has led to a ¨holistic solution¨. Since it brings all stakeholders to the same table and shares responsibility for a ¨shift of course¨. Hence, that can benefit local communities, businesses, and the planet.  This international Award is a milestone for all tourism destinations worldwide. It is evident that tourism can lead the way into a climate-neutral transformation. And as a consequence, it is fundamental for the long-term prosperity of humanity.  Lastly, learn how to engage your Travel Business into a New Level of Leadership and Competitiveness by becoming Climate Positive, Climate Neutral and Climate Measured certified here.

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GREEN INITIATIVE IS SELECTED AS FINALIST FOR THE WTM LATIN AMERICA RESPONSIBLE TOURISM AWARD

Green Initiative is selected as Finalist

FOR THE WTM LATIN AMERICA RESPONSIBLE TOURISM AWARD 14 projects were selected for the final of the second edition of the Responsible Tourism Award, promoted by WTM Latin America. The Award The launch of the award took place in 2019. However, the first edition was held virtually last year. This year the event will be in April, in São Paulo. It aims to discover, recognize and promote examples of good practices in the Latin American region Travel and Tourism market. Far-reaching, it combines a wide range of initiatives. From child protection and community benefits to mitigating greenhouse gas emissions and reducing the use of single-use plastics. The finalists Listed bellow in alphabetical order, all projects were developed in Latin America: Accor (France) Associação Movimento Mecenas da Vida (Brazil) Braziliando (Brazil) Diaspora.Black (Brazil) Eposak Foundation In (United States) Government of the State of Tamaulipas (Mexico) Green Initiative (Peru) Hotel Belmar (Costa Rica) Iberostar Group (Spain) Il Viaggio Travel (Costa Rica) Red Costarricense de Turismo Accesible (Costa Rica) Smartrip (Chile) Tui Care Foundation (Holland) Wilderness Patagonia (Argentina) Categories The 14 finalists are competing in these categories: The decarbonization of the travel and tourism sector Supporting employees and communities during the Pandemic Destinations that support a more sustainable, post-COVID reconstruction Increasing diversity in tourism: How inclusive is our industry? Reducing plastic waste in the environment. Should you like to find out more about the Responsible Tourism Award, please click here. Consider engaging your Travel Business into a New Level of Leadership and Competitiveness! Become Climate Positive, Climate Neutral and Climate Measured certified. Click here to learn how.

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INKATERRA – BECOME THE FIRST EVER CLIMATE POSITIVE HOTEL BRAND IN THE WORLD

First Climate Positive Hotel Brand in the World

INKATERRA Becomes the First Ever Climate Positive Hotel Brand in the World At a time when hotels are working hard to implement eco-friendly initiatives and be more sustainable, Inkaterra Hotels has managed to achieve a rare feat — become the first ever “climate positive” hotel brand in the world.  Green Initiative Certification After measuring Inkaterra’s CO₂ footprint, elaborate mitigation plan with a 5% per year reduction target by 2030 and offset, Green Initiative — certification company — declared the Lima, Peru-based ecotourism company as Climate Positive. This certification means that: “any activity that furthers the achievement of carbon neutrality, provides an environmental benefit by removing additional carbon dioxide from the atmosphere.”  The announcement Coincided with the 2021 Climate Change Conference (COP 26). This certification comes as a validation of Inkaterra’s 46 years of efforts. By placing scientific research, biodiversity conservation and sustainability at the very core of its business. Inkaterra has pioneered ecotourism in Peru since 1975. As quoted by Inkaterra Founder and President Jose Koechlin and Head of Content Gabriel Meseth. For us, hospitality is a means to our end, which is sustainable development. Therefore, we work under a holistic approach where we produce scientific research as a basis for biodiversity conservation and the wellbeing of local communities. Jose Koechlin and Gabriel Meseth told HotelsMag.  Inkaterra’s plans to achieve the climate positive status. This includes Peru’s first land concession for research and ecotourism purposes at Madre de Dios region of the Amazon rainforest. The region has been sustainably managed by Inkaterra, since 1978.  Inkaterra The company established three “eco-lodges” inspired by local architecture. These were built with native materials, and developed several initiatives to restore carbon sinking capacity and conserve biodiversity. In addition, Inkaterra has a goal to restore more than 5,000 hectares by 2025. Which will be achieved in collaboration with the Smithsonian Institution and Forest Friends. Company efforts have been conserving Peru’s biodiversity and wellbeing of local communities. And this, for more than 40 years. “We are encouraging conservation and carbon free travel through the international exhibition ‘Machu Picchu and the Golden Empires of Peru.’ It is the most innovative strategy to promote tourism and investments in Peru.” “The natural environment and native cultures are our most precious resources. Their conservancy is the only way to ensure the future of travel.” Jose Koechlin, Inkaterra Founder and President Engage your Travel Business Learn about how to engage your Travel Business into a New Level of Leadership and Competitiveness. Become Climate Positive, Climate Neutral and Climate Measured certified here. Read this news at HOTELSMag.com By Kathakali Nandi 

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