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Green Initiative wins international travel award

and the winner is GREEN INITIATIVE! For its holistic approach to decarbonizing tourism in Machu Picchu, becoming the First Carbon Neutral Tourism Destination Worldwide. On April 16th, the day in São Paulo was marked by an important event. It was the handing out of the Responsible Tourism Awards, created to recognize advances in the Travel Market. Thus, paving the way for replicating successful cases and the joint construction of a more sustainable world. The award Created eight years ago to validate good practices within the tourism industry. 18 professionals from different areas across the entire continent judged the finalists in six categories. Three criteria where considered: originality, impact, and potential for replication within the tourism industry. The work led by Green Initiative and local partners such as the municipality of Machu Picchu, InkaTerra Hotels Group, and AJE Group has introduced climate mitigation action at the core of the tourism destination management of Machu Picchu. Green Initiative Approach For Climate Action Following the Green Initiative approach for climate action in the tourism industry, partners worked together on 3 levels of influence: Judges considered this initiative a global reference ¨to be watched¨ due to its pragmatic multi-sectorial approach. As well as the scaling up possibilities for other destinations worldwide. Also, judges believe Green Initiative has led to a ¨holistic solution¨. Since it brings all stakeholders to the same table and shares responsibility for a ¨shift of course¨. Hence, that can benefit local communities, businesses, and the planet. This international Award is a milestone for all tourism destinations worldwide. It is evident that tourism can lead the way into a climate-neutral transformation. And as a consequence, it is fundamental for the long-term prosperity of humanity. Lastly, learn how to engage your Travel Business into a New Level of Leadership and Competitiveness by becoming Climate Positive, Climate Neutral and Climate Measured certified here.

First Climate Positive Hotel Brand in the World

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INKATERRA Becomes the First Ever Climate Positive Hotel Brand in the World At a time when hotels are working hard to implement eco-friendly initiatives and be more sustainable, Inkaterra Hotels has managed to achieve a rare feat — become the first ever “climate positive” hotel brand in the world. Green Initiative Certification After measuring Inkaterra’s CO₂ footprint, elaborate mitigation plan with a 5% per year reduction target by 2030 and offset, Green Initiative — certification company — declared the Lima, Peru-based ecotourism company as Climate Positive. This certification means that: “any activity that furthers the achievement of carbon neutrality, provides an environmental benefit by removing additional carbon dioxide from the atmosphere.” The announcement Coincided with the 2021 Climate Change Conference (COP 26). This certification comes as a validation of Inkaterra’s 46 years of efforts. By placing scientific research, biodiversity conservation and sustainability at the very core of its business. Inkaterra has pioneered ecotourism in Peru since 1975. As quoted by Inkaterra Founder and President Jose Koechlin and Head of Content Gabriel Meseth. For us, hospitality is a means to our end, which is sustainable development. Therefore, we work under a holistic approach where we produce scientific research as a basis for biodiversity conservation and the wellbeing of local communities. Jose Koechlin and Gabriel Meseth told HotelsMag. Inkaterra’s plans to achieve the climate positive status. This includes Peru’s first land concession for research and ecotourism purposes at Madre de Dios region of the Amazon rainforest. The region has been sustainably managed by Inkaterra, since 1978. Inkaterra The company established three “eco-lodges” inspired by local architecture. These were built with native materials, and developed several initiatives to restore carbon sinking capacity and conserve biodiversity. In addition, Inkaterra has a goal to restore more than 5,000 hectares by 2025. Which will be achieved in collaboration with the Smithsonian Institution and Forest Friends. Company efforts have been conserving Peru’s biodiversity and wellbeing of local communities. And this, for more than 40 years. “We are encouraging conservation and carbon free travel through the international exhibition ‘Machu Picchu and the Golden Empires of Peru.’ It is the most innovative strategy to promote tourism and investments in Peru.” “The natural environment and native cultures are our most precious resources. Their conservancy is the only way to ensure the future of travel.” Jose Koechlin, Inkaterra Founder and President Engage your Travel Business Learn about how to engage your Travel Business into a New Level of Leadership and Competitiveness. Become Climate Positive, Climate Neutral and Climate Measured certified here. Read this news at HOTELSMag.com By Kathakali Nandi

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