As part of its commitment to sustainability and climate action, MAPFRE Peru has launched the campaign “Sowing a More Sustainable Future”, an initiative that highlights its active role in restoring Amazonian ecosystems and its participation as a co-sponsor of the animated film Milagros: An Extraordinary Bear, the first film in the world to receive the international Climate Positive certification from Green Initiative.
This campaign includes the release of a touching video that documents the experience of the MAPFRE Peru team during their visit to Madre de Dios – Tambopata, where they witnessed the tangible impact of the ecological restoration efforts they helped support. During this immersion, they gained insight into the scientific practices behind effective restoration, the challenges facing the Amazon, and the importance of protecting one of the most biodiverse ecosystems on the planet.
This journey allowed the MAPFRE Peru team members to deepen their understanding of the urgency of caring for our ecosystems and the role we can all play in ensuring a better future.
The restoration project, managed by Forest Friends and implemented by the Inkaterra Association, aims to recover an area of forest degraded by agricultural practices. Thanks to the support of MAPFRE and other companies, over 1,000 trees of species with high ecological, nutritional, medicinal, and commercial value have already been planted—promoting not only forest regeneration but also the well-being of local communities.
MAPFRE Peru played an essential role in the Climate Positive certification process of the film Milagros, co-sponsoring the planting of native trees as part of the ecological restoration component of the certification. This action reinforces its view that climate change demands concrete and multi-sectoral responses and shows that sectors such as entertainment can also lead by example in sustainability efforts.
With this campaign, MAPFRE Peru becomes a benchmark and reaffirms its commitment to biodiversity conservation and restoration, as well as to sustainable development in the country—inspiring more companies and individuals to be part of the change. Ecological restoration is possible, measurable, and necessary.
This article was written by Marc Tristant from the Green Initiative Team.
