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A Beautiful Green Initiative Story to Inspire 2026 and Beyond

A Beautiful Green Initiative Story of Climate Leadership and Real Impact to Inspire 2026 and Beyond

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The end of a year is not a full stop, but a pause to look back, acknowledge lessons learned, and appreciate what has taken shape through effort, time, and conviction. For Erika Rumiche Hernández, 2025 was precisely that: a year in which knowledge moved beyond analysis and transformed into concrete action, even in the face of complex challenges and high-impact results. Throughout the year, experience, science, and commitment converged into a trajectory that demonstrates how climate action, when grounded in data and guided by purpose, can generate measurable and lasting impact. A Year of Action, Learning, and Impact In 2025, Erika led more than 50 multi-sector projects across 18 countries, demonstrating that measuring to reduce and committing to innovative ideas can generate real change. Her work reflects a strong belief that climate action must go beyond intention and be translated into systems, strategies, and results. Her collaborative and strategic approach reinforces her dedication to advancing toward a net-zero economy and a sustainable, nature-positive future, even in complex and diverse cultural and institutional contexts. Leadership in Climate Action and Net-Zero Strategies Erika’s work spanned data, strategies, and highly technical processes, yet it was always guided by values such as responsibility, commitment, and openness to new challenges. In a year marked globally by climate, social, and economic crises, 2025 served as a constant reminder of what truly matters. The future only makes sense when collective and innovative solutions are pursued to protect life and nature, reduce emissions, and align every action with that purpose. This principle consistently guided her professional decisions and leadership style. International Recognition: Rising Star – Under 30 One of the most significant moments of the year was receiving the Rising Star – Under 30 award from Environmental Finance. The recognition highlighted her approach of measuring to transform, building agreements among diverse stakeholders, and demonstrating that achieving net-zero emissions is possible—even in culturally and socially complex environments. As Technical Lead at Green Initiative, Erika played a central role in making Machu Picchu the world’s first carbon-neutral tourism destination, marking a global milestone for climate action in tourism. Machu Picchu as a Living Laboratory for Sustainable Tourism Machu Picchu became much more than a certified destination—it evolved into a real-world laboratory where climate action, culture, territory, and community are deeply interconnected. Second Carbon Neutral Certification (2024): Key Results Results from the second certification in 2024 showed an 18.77% reduction in GHG emissions compared to the 2019 baseline year. This was achieved through decarbonization strategies such as waste segregation, PET plastic compaction, biochar production, and the use of electric vehicles. These actions integrated circular economy principles while generating tangible local, social, and environmental benefits. Third Carbon Neutral Certification (2025): Consolidating a Replicable Model The third certification in 2025 consolidated a long-term sustainability vision applied to a UNESCO World Heritage site. The destination achieved a 7.26% reduction in GHG emissions per tourist, further strengthening the link between climate action, cultural heritage, and local communities. Machu Picchu proved that it is possible to protect humanity’s heritage while building replicable climate solutions with real impact for global tourism. Global Dialogue on a New Economy: The Economy of Francesco Beyond her role as Carbon Management Coordinator, 2025 also opened spaces for deeper reflection and broader challenges. Erika represented Green Initiative at The Economy of Francesco, an international initiative led by Pope Francis to rethink a more just, humane, and sustainable economic model. This experience connected her technical climate work with a profoundly human dialogue on the purpose of the economy and its role in collective well-being. Forest Friends: From Carbon Measurement to Ecosystem Restoration During the Extraordinary Entrepreneurial Ideas Session, Erika presented Forest Friends, a web application developed by a multidisciplinary team at Green Initiative. The platform enables individuals and organizations to measure their carbon footprint and actively contribute to ecosystem restoration by planting native trees. Forest Friends promotes a regenerative economy, turning climate responsibility into a tangible and accessible action for biodiversity protection. Prophetic Voices for a New Economy Among thousands of participants worldwide, Erika was selected to deliver a speech at the opening of the event in the Prophetic Voices for a New Economy segment. In her speech, she shared her personal journey—from her childhood in Lima, Peru, and the deep connection with nature inspired by her grandmother, to the disappearance of the Pastoruri glacier, which sparked her commitment to climate action. This path led her to study Environmental Engineering and later join Green Initiative, where she now coordinates carbon management and ecological restoration projects. Her story illustrated how personal experience, scientific knowledge, and collective action can converge into meaningful climate leadership. The Power of Collaboration and Collective Impact 2025 reaffirmed a fundamental truth: extraordinary achievements are never reached alone. Surrounding oneself with dreamers and people who turn ideas into action is essential. To achieve truly extraordinary performance, strong teams are required. This is precisely what Green Initiative represents—collaboration, trust, and positive ambition translated into measurable and lasting impact. Looking Ahead: Inspiring 2026 and Beyond As we look toward 2026 and beyond, one conviction remains clear: true impact is neither immediate nor individual. It is built step by step, with consistency, patience, and the courage to turn knowledge into action. Every recognition reflects responsibility. Every achievement expands the reach of collective work. This year-end reflection does not mark an ending, but the continuation of a story that invites belief in a sustainable future—one that always begins with the decision to act. Erika’s journey is a call to move from intention to action, reminding us that meaningful change starts with courageous choices made today, in favor of climate, nature, and future generations. Congratulations, Erika.Your journey reflects the very essence of what Green Initiative stands for: rigor, responsibility, collaboration, and purpose translated into real-world impact. Your leadership, dedication, and ability to turn knowledge into action continue to inspire teams, partners, and communities across borders. As we look ahead, your work reminds us that meaningful change is built with courage, consistency, and a deep commitment

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Machu Picchu: Restoring Nature, Inspiring Sustainability, and Leading a New Era of Climate-Positive World Heritage Tourism

Machu Picchu: Restoring Nature, Inspiring Sustainability, and Leading a New Era of Climate-Positive World Heritage Tourism

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As the world seeks models for regenerative tourism and effective climate action, Machu Picchu continues to stand as a living testament to how cultural heritage and nature can be protected together. Since earning its first Carbon Neutral Certification, the Historic Sanctuary has advanced a long-term vision where conservation, ecological restoration, and sustainable tourism reinforce one another. This article presents both an analytical overview of the sanctuary’s progress and a special Q&A with Mrs. Ruth Saire, Administrator of the Machupicchu National Historic Sanctuary, whose insights highlight the strategies, values, and collaborations behind Machu Picchu’s leadership in sustainability within Peru and across the region. Restoring Degraded Areas: A Commitment That Grows Stronger Every Year The first Carbon Neutral certification represented not only a milestone but also a renewed obligation to protect and restore one of the world’s most iconic landscapes. Since then, Machu Picchu has implemented substantial ecological restoration actions: These interventions have increased vegetation cover, improved soil stability, and enhanced the sanctuary’s carbon-capture capacity, ensuring tangible progress toward its sustainability goals. A Living Classroom: How Machu Picchu Teaches Sustainability to the World Machu Picchu is more than a historical marvel—it is a dynamic space for environmental education. Through the lens of Andean cosmovisión, the sanctuary communicates values of reciprocity, respect, and balance with nature. Visitors learn sustainability through: Thus, each visit becomes an opportunity for personal and collective awareness, promoting sustainable practices far beyond Peru’s borders. A Beacon for Other Iconic Sites: Tikal, Cristo Redentor, Galápagos, and More Machu Picchu has become an influential reference point for other renowned natural and cultural destinations. Delegations from Tikal (Guatemala), Cristo Redentor (Brazil), and the Galápagos Islands (Ecuador) frequently visit to study its conservation model and sustainable tourism management. This growing exchange opens the possibility of developing a regional network of sustainable destinations, strengthening collaboration through: Such cooperation would reinforce the region’s leadership in heritage conservation and climate action. Q&A With Ruth Saire – Administradora del Santuario Histórico Nacional de Machupicchu In this interview, Ruth Saire reflects on the ecological progress achieved within the sanctuary, Machu Picchu’s impact on visitors, and the importance of collaboration with other emblematic destinations. 1. What concrete advances have been achieved in restoring degraded areas since Machu Picchu’s first Carbon Neutral certification? “Since the first certification, it has represented both recognition and continuity in our commitment to preserve and strengthen the ecological restoration of the Machupicchu National Historic Sanctuary for the world. We have reforested critical areas with native species, restored eroded zones using bioengineering techniques, controlled invasive species, and strengthened the monitoring of natural regeneration. These actions have increased vegetation cover, improved soil stability, and enhanced the Sanctuary’s capacity to capture carbon, directly contributing to our sustainability goals.” 2. From the cultural perspective, how does Machu Picchu inspire and educate visitors to adopt more sustainable habits? “From a cultural perspective, we believe that Machu Picchu is a living example of sustainability. The Andean cosmovision expressed here teaches respect, reciprocity, and harmony with nature. Visitors learn by observing how the Incas built by integrating themselves into the environment rather than against it. In addition, the interpretive signage and the work of the Historic Sanctuary’s staff reinforce messages about conservation, responsible waste management, respect for wildlife, and fire prevention. All of this inspires visitors to adopt more conscious and sustainable practices.” 3. How do you perceive the growing interest from other destinations—such as Tikal, Cristo Redentor, or Galápagos—that visit Machu Picchu to learn from its experience? What actions are needed to strengthen collaboration? “The Historic Sanctuary of Machu Picchu is often compared with destinations such as Tikal, Christ the Redeemer, or the Galápagos, and in those comparisons our image is highly positive. These destinations see us as an international benchmark in the integrated and sustainable management of cultural and natural heritage, which opens opportunities for mutual learning and technical collaboration. To strengthen this relationship, we propose establishing a permanent network of sustainable destinations, promoting exchanges among specialists, harmonizing good environmental management practices, and developing joint projects in restoration, carbon neutrality, and responsible tourism management.” Conclusion: A Legacy of Stewardship for the Planet Machu Picchu’s leadership demonstrates how ancient knowledge, scientific rigor, cultural stewardship, and international cooperation can converge into a powerful model for climate-positive world heritage tourism. With champions like Ruth Saire guiding conservation and sustainable management efforts, the sanctuary continues to protect biodiversity, inspire global travelers, and collaborate with peer destinations—helping shape a future where culture, nature, and climate action thrive together. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

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Community Update: Social Engagement in Cabo Blanco, Peru

Community Update: Social Engagement in Cabo Blanco, Peru

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Listening, Learning, and Co-Creating a Regenerative Future for an Iconic Coastal Community Over the past few months, and with financing from IDB Invest, the Tamesis Impact team—in alliance with Green Initiative (GI International)—carried out an in-depth social engagement process in Cabo Blanco, Piura. This iconic coastal community, celebrated for its artisanal fishing heritage and cultural identity, is entering a defining moment as it explores new pathways for sustainable development, inclusive governance, and regenerative tourism. The purpose of this process was clear: to listen to Cabo Blanco’s residents, understand their priorities, and work collaboratively to envision a development model that honors their history while creating long-term social, economic, and environmental benefits. Building Trust Through Dialogue and Participation The engagement process included interviews with local authorities, community visits, and four thematic participatory workshops designed to encourage reflection, dialogue, and collective planning. We met with fishers, women leaders, youth groups, tourism stakeholders, and civil society organizations—each contributing essential perspectives. Key insights that emerged from these exchanges: 1. Openness to sustainable and regenerative tourism Residents show strong interest in tourism models that respect local traditions, protect marine and coastal ecosystems, and reinforce the cultural identity that defines Cabo Blanco. 2. Women and youth as leaders of transformation Throughout the process, women and young people demonstrated creativity, leadership, and a deep sense of commitment to their community’s future. 3. Need for integrated and inclusive governance The community expressed the importance of coordinated action among authorities, civil society, private actors, and community organizations to ensure coherent planning and equitable development. 4. Identity as the foundation of future development A recurring message across all workshops: Cabo Blanco’s greatest asset is its people—their resilience, pride, and strong connection to the sea. Why Cabo Blanco Can Become a Regenerative Tourism Model Cabo Blanco is far more than a destination. It is a living cultural landscape shaped by its fishing identity, its relationship with the ocean, and its place in Peru’s coastal history—from artisanal fishing traditions to its international recognition. This combination of heritage, identity, and community cohesion creates exceptional potential to develop a high-integrity regenerative tourism model, one capable of: A Shared Vision for Transformative and Responsible Development The alliance between Tamesis Impact, Green Initiative, and IDB Invest reinforces a commitment to responsible investment, social inclusion, and climate-resilient planning rooted in community voice. As emphasized by Joaquín Daly, Managing Partner at Tamesis Impact, the moment is both unique and urgent: “Cabo Blanco is at a turning point where identity, community engagement, and responsible investment can come together to shape a new development model for Peru’s coastal territories. At Tamesis Impact, we believe that real transformation begins by listening to people—understanding their values, their aspirations, and the heritage they want to protect. Working in alliance with Green Initiative and with financing from IDB Invest, we are helping co-create a regenerative vision that strengthens local leadership and ensures long-term social and environmental resilience.”— Joaquín Daly, Managing Partner, Tamesis Impacthttp://tamesis.com.pe/ Next Steps: Co-Designing a Community-Led Path Forward As Cabo Blanco embraces new opportunities, the priority remains the same: development shaped by and for the community. The insights gathered through this engagement process will inform the next phases of planning, technical analysis, and capacity building, ensuring that every step forward aligns with community values, territorial identity, and long-term sustainability. Cabo Blanco now stands at the threshold of becoming a flagship example of regenerative coastal development in Latin America, showing how communities, institutions, and responsible investors can work together to build a future rooted in identity, resilience, and shared prosperity. This article was written by Yves Hemelryck from the GI International Team. Related reading

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Continental Travel Becomes Peru’s First Corporate Travel Agency to Achieve the “Carbon Measured” Certification

Continental Travel Becomes Peru’s First Corporate Travel Agency to Achieve the “Carbon Measured” Certification

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This milestone, granted by Green Initiative, reaffirms the agency’s commitment to climate management and the promotion of low-carbon corporate travel through the launch of its new solution, Climate Smart Travel. In a global context where companies are increasingly seeking to integrate climate-action criteria into their operations, the corporate travel sector is evolving toward more responsible practices. Marking a milestone in the local industry, Continental Travel—an agency with more than 30 years of experience—has become the first corporate travel agency in Peru to obtain the “Carbon Measured” certification, granted by Green Initiative. The certification ceremony took place on Tuesday, November 11, at the Pullman San Isidro Hotel, in an event attended by Sophia Dávila, Director of Tourism Environmental Affairs at MINCETUR, who highlighted the importance of this initiative for the sector. This achievement confirms that the company has quantified its greenhouse gas (GHG) emissions under international standards (Scopes 1, 2, and 3), validating its real commitment to climate action and its alignment with the objectives of the Glasgow Declaration. Key Insight: Over 90% of the Carbon Footprint Comes from Flights The rigorous measurement process not only evaluated the agency’s direct operations but also the services it manages for its clients, such as air travel and accommodation. The analysis revealed an important insight: more than 90% of Continental Travel’s carbon footprint comes precisely from the emissions generated by its clients’ air travel (classified under Scope 3). This finding was the main driver behind the creation of new value-added solutions. “Climate Smart Travel”: A Solution for Climate Management In direct response to these results, and recognizing its role in the value chain, the agency announced the launch of its new and innovative service: Climate Smart Travel. This solution will provide companies with transparent and timely information to accurately measure—and later access alternatives to compensate for—the CO₂ emissions from their flights, thus facilitating the management of their own sustainability indicators. “This decision stems from our conviction that the world of corporate travel can and must evolve. We want to support companies not only in the management of their travel but also in understanding and reducing their environmental impact.”— Joelma Galdós, Deputy General Manager of Continental Travel “Companies that understand that the climate agenda is not an ideological issue and move quickly have the opportunity to develop new competitive advantages. This is precisely the case of Continental Travel, a company that has understood the times and is committed to managing its carbon footprint and innovating with climate-smart services.”— Green Initiative Additionally, as part of its commitments, Continental Travel will implement a climate-action plan to reduce its own operational footprint. This plan will include progressive measures such as process optimization and increased digitalization. With this step, Continental Travel not only reaffirms its leadership in the sector but also strengthens its value proposition for corporate clients seeking strategic partners aligned with global climate goals. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

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World Heritage Sites Call to Net for Climate Action in Tourism

Machu Picchu and Christ the Redeemer Lead Global Call to Climate Action in Tourism

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A New Boost to Global Collaboration among World Heritage Sites Inspired by Machu Picchu — and a Call for More to Join Machu Picchu, the world’s most iconic mountain sanctuary, has once again become a source of inspiration for global climate action in tourism. During the celebration of its third consecutive Carbon Neutral Certification, leaders and representatives from emblematic heritage destinations gathered to reaffirm a shared commitment to sustainability and climate responsibility. Inspired by the words and vision of Gustavo Santos, Regional Director for the Americas at UN Tourism, and guided by the transformative energy felt in Machu Picchu, the historic “World Heritage Sites: Call to Net for Climate Action in Tourism” was signed — a collective declaration by heritage destinations determined to accelerate measurable and impactful climate action through tourism. Heritage as a Living Force for Change Heritage sites are more than cultural or natural landmarks — they are living symbols of ecological richness and human achievement. Every day, they welcome thousands of visitors, offering a powerful platform to influence awareness, behavior, and policy implementation on a global scale. Far from being passive backdrops for tourism, heritage sites are active agents of change. Many of the civilizations that built them once thrived in harmony with nature, but the absence of preservation and adaptation over time led to deterioration and loss. Today, these places remind us that preserving heritage is preserving humanity itself — and that climate action in tourism is one of the most effective ways to ensure their protection for generations to come. The Call to Net: From Heritage to Hope The World Heritage Sites: Call to Net for Climate Action in Tourism, supported by Green Initiative, brings together managers and stakeholders from emblematic destinations in a global call to action. As sites of exceptional cultural and natural value, these destinations hold a unique position to demonstrate that tourism can be both a source of economic vitality and a driver of climate- and nature-positive transformation. The initiative aligns with the principles of the UN Tourism Glasgow Declaration, advancing measurable climate strategies that integrate low-emission operations, ecosystem conservation, community engagement, and visitor education across participating sites. The first signatories include representatives of Machu Picchu (Peru), Tikal (Guatemala), the Galápagos Islands (Ecuador), Foz do Iguaçu, Bonito, the Pantanal and Christ the Redeemer (Brazil), along with delegations from Belize, UN Tourism and UNCTAD, marking the beginning of a powerful movement for climate action in tourism. Networking together — by sharing best practices, engaging local communities, and amplifying visible climate action — the initiative aims to catalyze a broader shift across the tourism industry, moving from isolated sustainability efforts to coordinated and large-scale mitigation and preservation strategies. This network is conceived as a grassroots movement led by the Global South, grounded in equity, transparency, and the collective urgency to respond to the climate crisis. And it is open for more heritage sites worldwide to join — from the Andes to Angkor, from Petra to Patagonia — amplifying the shared mission of transforming tourism into a true force for regeneration. Scaling Climate Action Through Tourism As Gustavo Santos emphasized: “This achievement demonstrates that through public–private and multilateral collaboration we can achieve remarkable results in decarbonizing the economy, moving closer to the climate goals humanity must reach. The certification experience accumulated here — and which we seek to scale across the Americas and worldwide — shows that tourism and climate action can and must go hand in hand.” Through collaboration among governments, private organizations, and local communities, the Call to Net sets a roadmap for transformative action — one where heritage destinations become living laboratories for sustainable development and climate innovation. A Pathway to Achieving National Climate Goals This initiative extends beyond the tourism sector. It represents a scalable model for countries striving to meet their Nationally Determined Contributions (NDCs) under the Paris Agreement. By measuring and reducing emissions, restoring ecosystems, and promoting circular economy solutions, heritage destinations can contribute directly to national and global climate targets while enhancing local livelihoods and resilience. A Legacy for the Planet From the heart of the Andes, Machu Picchu demonstrates that heritage preservation and climate action are deeply intertwined — two sides of the same mission to protect our planet and our shared future. As this movement expands, each participating destination adds its voice, its innovation, and its hope — proving that the places that defined our past can also lead the way toward a climate-positive future. 🌍 The Call to Net is open — heritage sites worldwide are invited to join. 📍 Machu Picchu, November 6, 2025 🔗 Read the full declaration: World Heritage Sites: Call to Net for Climate Action in Tourism This article was written by Tatiana Otaviano from the Green Initiative Team. Related Reading

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Rural heritage as witness of climate change in Italy

When Heritage Speaks: How Italy’s Food Architecture Became a Climate Archive

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From forgotten wine cellars to silent olive mills, ancient structures reveal how climate change reshaped culture — and how heritage can guide a more resilient future. When Walls Remember the Weather Centuries before satellites tracked carbon or AI models forecast drought, humanity had its own climate sensors: stone, earth, and wood.Every wall built for survival — a cellar, a mill, a granary — was designed in dialogue with nature. These “food architectures” were not just factories of flavor; they were records of local climate adaptation, silent witnesses to environmental change. Now, new research published in Heritage (MDPI) by Roberta Varriale and Roberta Ciaravino introduces a compelling concept: “Food-related architecture as a climatic indicator” — a physical record of how past societies adapted to, and were transformed by, shifting environmental conditions.(Varriale & Ciaravino, 2025, Heritage, 8, 423) For Green Initiative, this research resonates deeply. It connects heritage, climate intelligence, and local economies, echoing our mission to empower destinations and organizations to become Climate Positive and Nature Positive through measurable action and cultural understanding. Architecture as a Climate Indicator The study proposes a revolutionary lens: when reliable meteorological data are absent, architecture itself becomes evidence.A cellar designed to stay cool or a water mill abandoned after floods reflects not only economic cycles but also environmental transformation. “The very existence of certain architecture designed to manage specific climatic factors is an indicator that, at the time of its construction, climatic conditions were compatible with them,” write the authors. “Similarly, their abandonment is a sign that those climatic conditions have changed.” This transforms every mill and cellar into a data point — and every rural landscape into an open-air climate observatory. Case Study 1 — Pietragalla: The Wine Cellars That Climbed the Mountain In Basilicata, southern Italy, the small town of Pietragalla hosts over 200 rock-cut wine cellars, carved into sandstone hills. These “Palmenti” once formed the heart of local viticulture — cool, shaded, and close to vineyards. But as temperatures rose, vineyards migrated uphill, seeking cooler altitudes. By the 1970s, the historic cellars were abandoned.The architecture itself records the change: a literal climb of agriculture in search of equilibrium. Today, Pietragalla’s wine district has been restored as an urban park within the Italian Environment Fund (FAI), but the lesson endures: Climate change can rewrite landscapes faster than culture can adapt — unless adaptation becomes part of the heritage narrative itself. Pietragalla’s story mirrors the challenges faced by mountain destinations in the Andes, Himalayas, or Costa Rica, where temperature shifts redefine both agriculture and tourism. Case Study 2 — The Apulian Rock-Cut Olive Mills: Warmth, Work, and Abandonment In the limestone lands of Apulia, more than 150 underground olive oil mills were carved beneath the soil between the 15th and 19th centuries.They were engineering masterpieces: thermally insulated, self-heated by mules and workers, and optimized for pressing during the cold Little Ice Age (1590–1850). As Europe warmed after 1870, production moved above ground.The architecture of adaptation became the archaeology of change. Today, these subterranean mills are both heritage sites and tourism assets, yet their climatic significance remains under-recognized.Reframing them as climatic indicators could integrate them into wider climate education and regenerative tourism strategies — precisely what Green Initiative promotes through its Climate Positive Certification and storytelling frameworks. Case Study 3 — Gragnano’s Valley of Mills: The Pasta District That Outlived Its River Near Naples, the Mills’s Valley of Gragnano became the heart of Italy’s pasta industry. The Vernotico River powered its mills and gave life to a thriving manufacturing district. But shifting rainfall patterns turned prosperity into peril: catastrophic floods in 1764 and 1841 destroyed much of the infrastructure.Over time, production transitioned to electric power, leaving behind silent towers and abandoned stone mills. Today, Gragnano is a Protected Geographical Indication (PGI) district, and the valley is listed by FAI and UNESCO. Yet, as rainfall extremes return, the past speaks clearly: Hydrological instability is both a heritage story and a warning. The parallels with Latin American river valleys are striking — from the Peruvian Andes to Brazil’s coastal basins — where water, culture, and resilience intersect. Green Initiative integrates these lessons into climate adaptation planning, merging heritage protection with risk reduction and tourism decarbonization. From Case Studies to Climate Intelligence The Italian examples demonstrate that heritage can function as a living dataset, connecting cultural identity with long-term climate data.By analyzing when and why structures were built or abandoned, researchers fill historical gaps in temperature and rainfall records — offering context for modern resilience strategies. For Green Initiative, this aligns directly with our Climate & Nature Positive Framework, which helps destinations measure, monitor, and communicate environmental impacts holistically — encompassing emissions, biodiversity, and cultural adaptation capacity. “These architectures remind us that every heritage site is also a climate lesson waiting to be learned.” Linking Past Wisdom to Modern Action Heritage Insight Green Initiative Response Rural architectures reflect adaptation to environmental limits Climate Positive Certification ensures measurable reductions and local ecosystem regeneration. Abandonment reveals vulnerability to climate change Nature Positive Programs strengthen ecosystem resilience and community awareness. Architecture as storytelling of resilience Sustainable Tourism Certification embeds heritage-based climate education. Shared cultural identity as a driver of sustainability Forest Friends Program connects communities through tangible restoration — reforesting memory as much as land. By connecting scientific evidence with practical frameworks, Green Initiative turns heritage into active climate governance. From Italy to the World: Reading Climate in Stone and Soil If Italy’s vineyards, olive mills, and rivers tell stories of adaptation, so too do Peru’s terraces, Costa Rica’s coffee estates, and Brazil’s coastal fisheries.All are “food architectures” — designed ecosystems that mirror their climates. Through projects in Machu Picchu, Cabo Blanco, and Bonito, Green Initiative extends this philosophy globally:heritage is not only cultural — it is also climatic heritage. Our certifications and partnerships ensure these landscapes continue to function as living climate indicators, guiding humanity toward measurable sustainability and community-based resilience. Conclusion: From Abandonment to Regeneration What Varriale and Ciaravino’s research reveals is that climate intelligence already exists in

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Tourism in the Age of Artificial Intelligence: The 26th UN Tourism General Assembly Marks a New Era of Global Cooperation

Tourism in the Age of Artificial Intelligence: The 26th UN Tourism General Assembly Marks a New Era of Global Cooperation

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Riyadh Hosts the Largest UN Tourism General Assembly in History The 26th UN Tourism General Assembly opened this week in Riyadh, Saudi Arabia, gathering more than 160 delegations of ministers, private sector leaders, and organizations under the theme “AI-Powered Tourism: Redefining the Future.”This historic event — the largest in the organization’s 50-year history — highlights how digital innovation, sustainability, and cooperation are shaping the next generation of global tourism. According to Gulf News, Riyadh’s role as host city symbolizes the Gulf region’s growing influence in sustainable tourism and digital transformation — key pillars of Saudi Vision 2030. AI and Climate Intelligence: Aligning Innovation with Responsibility As artificial intelligence revolutionizes industries worldwide, the tourism sector stands at a crossroads: it must innovate while preserving its social and environmental essence. This year’s Assembly, aligned with UN Tourism’s AI for Good initiative, focuses on how AI can strengthen jobs, empower small businesses, enhance destination management, and accelerate progress toward the Sustainable Development Goals (SDGs). “This week marks a decisive moment for our sector: an opportunity to shape the growth of tourism through greater connectivity, sustainability, investment in human capital, and AI-driven innovation,”said Ahmed Al Khateeb, Saudi Arabia’s Minister of Tourism. The global conversation mirrors insights shared in Reuters’ sustainability feature, which explores how AI is driving smarter, more sustainable tourism worldwide. Responsible Innovation: AI and the Human Side of Travel Artificial Intelligence is not only transforming how destinations operate — it is also redefining how travelers dream, plan, and connect.According to The Guardian, nearly 20% of young adults already use AI to design their holidays, signaling a profound behavioral shift in how tourism experiences are created. But innovation must remain responsible, as emphasized by the OECD: algorithms must respect cultural authenticity, inclusivity, and local identity.In this sense, AI in tourism is evolving from automation to augmentation, empowering communities and travelers to make sustainable choices while enriching the human experience behind every journey. Building the Future of Tourism with Data, Transparency, and Action The Assembly reinforces a core message: data defines direction. Sustainability must be measurable, verifiable, and transparent — a principle central to both AI ethics and climate governance. As emphasized by the World Economic Forum’s 2025 report, data-driven strategies are key to transforming tourism into a resilient, low-carbon sector that fosters inclusive development. At Green Initiative, we help turn these principles into measurable impact through our suite of climate intelligence platforms. Together, these tools enable destinations and enterprises to measure, reduce, and offset their emissions — ensuring that innovation leads to verified climate and nature positive results. Saudi Arabia’s Leadership and Vision 2030 Hosting the General Assembly cements Saudi Arabia’s leadership in global tourism transformation. Guided by Vision 2030, the country invests in sustainable infrastructure, digital innovation, and human capital development to position tourism as a central driver of national diversification. Coverage by Arab News highlights the country’s inclusive approach — bringing together public, private, and multilateral stakeholders to redefine the sector’s future. “Tourism is one of the most powerful forces for prosperity and understanding in the world,”said Al Khateeb. “Guided by Vision 2030, we are proud to welcome the world with the spirit of Saudi hospitality that defines who we are.” Meanwhile, Europe continues to advance the dialogue on digital transformation in tourism. As reported by Cadena SER, the Tourism Innovation Summit (TIS 2025) in Seville has become a global benchmark for smart tourism — complementing Riyadh’s leadership with a strong European commitment to data transparency and sustainability. A Shared Commitment to Climate and Nature Positive Tourism For 50 years, UN Tourism has promoted economic opportunity, cultural understanding, and peace through travel. Today, that mission evolves into a new frontier — where AI, climate intelligence, and nature-based solutions merge to accelerate verified decarbonization. This transition aligns with frameworks such as the UNEP’s advancing circular-economy platform for tourism and the Glasgow Declaration on Climate Action in Tourism, which provides a shared commitment and framework for decarbonizing tourism operations worldwide. It also builds upon the UN Tourism Climate Action Platform and the joint UNWTO–UN report on Climate Action in the Tourism Sector, which together reinforce the sector’s alignment with the Paris Agreement and the goals of the 2030 Agenda for Sustainable Development. Together with the World Economic Forum’s “Travel and Tourism at a Turning Point” report, these frameworks outline the collaboration needed to make climate and nature positive tourism the new global standard. As shown during the Assembly’s Associate Members meeting, the success of sustainable tourism depends on collaboration between governments, businesses, and communities — mirroring Green Initiative’s own approach of forging multi-sector alliances to accelerate measurable decarbonization and ecosystem restoration. Our partnerships in Machu Picchu, Cabo Blanco, and Costa Rica’s Osa Peninsula demonstrate that verified climate and nature positive tourism can drive regeneration, strengthen communities, and inspire global transformation. Looking Ahead: The Intelligence of Nature The future of tourism will be defined by intelligence — both digital and ecological. From the mountain trails of Machu Picchu to the desert skylines of Riyadh, the convergence of AI and climate action is rewriting what it means to explore responsibly. In this journey, the role of organizations like Green Initiative is not just to measure progress, but to ensure that the world travels toward a truly climate and nature positive planet. Green Initiative advances climate and nature positive transformations through measurable climate action, verified certifications, and intelligent digital tools. Our mission is to help organizations and destinations quantify, reduce, and offset emissions while restoring ecosystems and creating long-term value for people and planet. We provide the transparency and rigor needed to align with the Paris Agreement and the 2030 Agenda for Sustainable Development. This article was written by Yves Hemelryck from the Green Initiative Team.

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How Bonito, Brazil and FundTur (State Tourism Authority) Created the World's First Carbon Neutral Ecotourism Destination, And What It Means for Tourism Worldwide

How Bonito, Brazil and FundTur (State Tourism Authority) Created the World’s First Carbon Neutral Ecotourism Destination, And What It Means for Tourism Worldwide

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A small Brazilian municipality and state-level vision proved that tourism growth and decarbonization aren’t just compatible, they’re mutually reinforcing When the UN declared climate urgency in March 2021, followed by the Glasgow Declaration on Climate Action in Tourism that November, the global tourism industry faced a fundamental challenge: how to reconcile economic growth with climate responsibility. The goals were clear, commitments were made, but concrete examples of practical implementation were scarce. Then came Bonito, a municipality of 24,761 inhabitants in Mato Grosso do Sul, Brazil. What happened there over the following three years would fundamentally change the conversation about sustainable tourism. Bonito built a replicable model that proves destinations can grow their visitor numbers while simultaneously reducing their carbon footprint. The results speak for themselves: 52.49% growth in visitor arrivals alongside a 4.65% reduction in emissions per tourist. For an industry searching for proof that climate action and economic development can coexist, Bonito became the living laboratory the world needed. The Vision That Started It All Bruno Wendling, Executive Director of the Mato Grosso do Sul Tourism Foundation (FUNDTUR), saw what others missed. While most destinations viewed climate certification as a cost center or marketing exercise, Wendling recognized a historic opportunity. Mato Grosso do Sul possessed unique conditions: three distinct biomes (Cerrado, Pantanal and Atlantic Forest) including areas in Bonito that are part of the core zone boundaries of the Atlantic Forest Biosphere Reserve, decades of consolidated ecotourism experience, and most importantly, Bonito, a global icon of sustainable tourism that had demonstrated for over 30 years how territorial organization could simultaneously promote environmental conservation, economic development, and effective governance. But the vision transcended simply certifying one municipality. The goal was to position Brazil as a global leader in climate solutions for tourism, establishing a demonstrative laboratory that would prove, with measurable data and replicable methodology, that tourism growth and decarbonization could walk hand in hand. A Partnership Model That Works The genius of the approach lies in its structure. Instead of a siloed initiative, a tripartite partnership was established that combined three complementary forces. FUNDTUR brought state-level institutional articulation, long-term strategic vision, and the capacity to create necessary political and technical conditions. Bonito’s certification represented the first step in the tourism sector’s contribution to a broader state strategy: making Mato Grosso do Sul carbon neutral by 2030. The Municipality of Bonito assumed local implementation, providing detailed operational data, infrastructure, and community engagement. The municipality already had decades of experience with carrying capacity control systems, mature collaborative governance, and solid international reputation in sustainability. Green Initiative completed the tripod with proven international technical expertise, having previously certified Machu Picchu (UNESCO World Heritage Site, Peru) as a carbon neutral destination. The organization offered methodology based on international standards (GHG Protocol, IPCC guidelines, ISO 14064-1:2018) with flexibility for adaptation to Brazilian reality while maintaining scientific rigor. This strategic convergence created exceptional conditions: a partner with systemic state vision, a territory with ideal conditions to serve as a pilot, and internationally proven technical expertise. A Vision for Brazilian Leadership Bruno Wendling, Executive Director of FundTur (Mato Grosso do Sul State Tourism Foundation), reflects on the strategic vision behind the initiative: “When we launched this project in 2021, we weren’t just thinking about certifying one destination. We were thinking about positioning Mato Grosso do Sul as a global leader in climate solutions for tourism. Mato Grosso do Sul has unique conditions: three strategic biomes, decades of ecotourism excellence, and Bonito as a living laboratory. But what really matters is proving that sustainable tourism isn’t a cost, it’s an investment that generates measurable returns. Our goal extends far beyond Bonito. We’re building the foundation for Mato Grosso do Sul to become carbon neutral by 2030, and creating a replicable model that can transform tourism across Brazil and internationally. The results speak for themselves: more visitors, less emissions per tourist, international recognition, and most importantly, a clear pathway for other destinations to follow. Climate action isn’t optional anymore. Destinations that act now will lead tomorrow’s tourism market. Those that wait will find themselves left behind. It’s important to emphasize that this all began as a state-level strategy. Mato Grosso do Sul has been increasing its productivity while simultaneously expanding planted forest areas on lands that were previously degraded pastures. Tourism has become a powerful force for giving visibility to this transformation. We’re leading by example, and the private sector is responding. Local entrepreneurs are embracing the climate agenda, with businesses like Grupo Rio da Prata certifying their attractions. What started as a public sector initiative has inspired the entire tourism industry. FundTur became a reference point for entrepreneurs themselves, demonstrating that when government leads with concrete action, the market follows.” The Results That Changed Everything Let’s talk numbers, but more importantly, let’s understand what they really mean. Environmental Impact Between 2021 and 2023, Bonito achieved: This last figure transformed the entire narrative about forest conservation. It’s no longer just about protecting the environment for ethical or regulatory reasons; preserved forests became a measurable economic asset, an integral part of the local tourism business model. In waste management, 758 tons of organic waste were composted between 2022 and 2024, producing 189 tons of compost and avoiding methane emissions. This circular economy doesn’t just reduce emissions — it creates value and transforms problems into solutions. International Recognition The work didn’t go unnoticed: More than trophies, these recognitions represent something crucial: internationally established technical credibility. This credibility opens doors to future access to international climate financing resources like the Green Climate Fund (GCF) and Global Environment Facility (GEF), while attracting private investments from the growing ESG market. Spontaneous media coverage exceeded one million dollars in equivalent value, positioning Bonito, and by extension, Brazil, as a global protagonist in climate solutions for tourism. Social and Economic Impact The 313,316 tourists who visited Bonito in 2023 experienced carbon neutral tourism and participated in climate education programs, becoming multipliers of the message that different tourism is possible. Over 100 professionals were trained

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The New Face of Luxury: How Inkaterra and the Koechlin Legacy Are Redefining Travel in South America

The New Face of Luxury: How Inkaterra and the Koechlin Legacy Are Redefining Travel in South America

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When Condé Nast Traveller unveiled its list of the Best Hotels in South America 2025, one truth became undeniable: the future of travel is already taking shape in Peru. Of the twenty hotels featured, two are part of the Koechlin family’s collection — Inkaterra La Casona and Inkaterra Machu Picchu Pueblo Hotel — among eight from Peru. This is more than recognition; it’s a revelation. It confirms what discerning travelers and sustainability experts have been saying for years: authenticity, purpose, and humility are the new pillars of luxury. A Legacy Rooted in Simplicity and Soul For nearly five decades, José Koechlin and his family have built not just hotels, but sanctuaries of meaning. The philosophy has always been deceptively simple — celebrate nature, empower local communities, and preserve cultural heritage. Yet within that simplicity lies a mastery that no marketing campaign can manufacture: genuine care, quiet excellence, and an unwavering vocation to serve both people and planet. Each property tells a story: The World Is Listening — and Learning In an era when travelers are turning away from excess, these hotels remind us that true hospitality begins with humility. The Koechlin family’s approach reflects a quiet revolution: sustainability not as an obligation, but as a natural extension of respect — for place, for people, for the passage of time. This recognition by Condé Nast Traveller is not only a triumph for the family, but for Latin America. It signals that our region’s authenticity is no longer a niche attraction — it’s the global benchmark. A Call to Conscious Travelers To those seeking experiences that heal rather than consume, Peru stands as an open invitation. Visit not just to see, but to learn — how tourism can restore, how communities can thrive, and how simplicity can once again feel extraordinary. Because in a world that celebrates noise, these places whisper what truly matters: Love for nature. Respect for culture. A sense of belonging. At Green Initiative, we celebrate the Koechlin family and the entire Inkaterra team for reminding us that sustainability and elegance are not opposites — they are, in fact, inseparable. Their success redefines what it means to be climate and nature positive: not through promises, but through practice — in every smile, every garden, every carefully restored stone. Read the full list of winners at Condé Nast Traveller, and discover how Inkaterra continues to inspire the world’s transition toward a more conscious, regenerative way of travel. This article was written by Yves Hemelryck from the Green Initiative Team. Related Reading

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Riding the Wave of Change: How Roberto Meza “Muelas” Is Mobilizing Peru’s Surf Industry Toward Innovative Climate- and Nature-Positive Action

Riding the Wave of Change: How Roberto Meza “Muelas” Is Mobilizing Peru’s Surf Industry Toward Innovative Climate- and Nature-Positive Action

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The ocean has always been Peru’s stage for surf legends. Today, it’s also becoming the frontier of climate leadership—thanks to visionaries like Roberto “Muelas” Meza, founder of Olas Perú and Global Ambassador of the World Surf Cities Network (WSCN). Earlier this month, Olas Perú officially launched its 2025–2028 Sustainability Plan at the Municipal Palace of Miraflores. The event marked a milestone not only for Peruvian surf culture but for global sustainability in sports. With this initiative, Olas Perú reaffirmed its role as the world’s first carbon-neutral surf school, setting the standard for surf communities everywhere. From Surfboards to Sustainability Boards Under the leadership of Meza and Director Silvana Pastorelli, Olas Perú’s new plan revolves around five strategic pillars: “This plan is not just a document—it’s our commitment to Peru, to the ocean, and to future generations,” said Pastorelli. “We invite everyone to paddle together toward a surf culture that inspires, regenerates, and transcends.” For Meza, sustainability isn’t an accessory—it’s the new wave that must carry the entire surf ecosystem forward. As an active voice within the WSCN, he has been instrumental in connecting surf cities like Miraflores and Cabo Blanco through shared goals of carbon neutrality, circular tourism, and climate-positive coastal management. Measuring Impact: From Commitment to Certification Olas Perú’s commitment to sustainability is backed by concrete results. In 2023, the organization conducted a rigorous carbon footprint measurement following ISO 14064-1:2018 and the Greenhouse Gas Protocol standards, covering all emission sources—from transportation to energy use and materials. These emissions were fully offset through Certified Emission Reductions (CERs) issued by the United Nations, derived from a renewable energy project in India, enabling Olas Perú to contribute to the global clean energy transition. This achievement positions Olas Perú not only as a pioneer in Latin America but as a model for surf schools worldwide, proving that sports can grow in harmony with the planet. The Power of Partnership The launch event brought together key partners and institutions shaping Peru’s green transition. Representatives from PromPerú, CANATUR, Hazla por tu Ola, LATAM Airlines, and the Municipality of Miraflores joined the discussion panel “Surf and Sustainability: Waves of Change for Peru.” Their collective message was clear: sustainability in sports thrives when public and private sectors paddle in the same direction. Olas Perú’s leadership was also recognized with the Marca Perú (Peru Brand) distinction, underscoring its role as an ambassador for responsible tourism and national pride. Miraflores and Cabo Blanco: Twin Beacons of Climate Action The Mayor of Miraflores, Carlos Canales, highlighted the district’s recognition as an official Surf City within the WSCN—thanks in large part to Olas Perú’s decades of work. Miraflores now stands beside other Peruvian coastal destinations like Cabo Blanco, which recently advanced its own sustainability agenda through the Turismo Circular Perú project, financed by AECID and the European Union and implemented with the Green Initiative. While Miraflores symbolizes the urban surf model of circular governance, Cabo Blanco represents the community-driven transformation of rural coastal tourism. Together, they embody Peru’s emerging identity as a global laboratory for climate and nature-positive development in surf cities. A Movement That Transcends the Ocean With over 33 years of history, Olas Perú continues to inspire athletes, educators, and policymakers to view surfing not only as a sport but as a vehicle for environmental restoration and social inclusion. By integrating education, circular economy principles, and ecosystem conservation into its operations, Olas Perú demonstrates how surf schools can become agents of decarbonization—turning every wave into a ripple of positive impact.Through the guidance of Roberto “Muelas” Meza and the support of partners like Green Initiative, PromPerú, and WSCN, the country is charting a new course: one where sustainability is as natural as the tide and where Peru’s surf cities ride together toward a climate-positive future. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

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