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How COP29 is Transforming Tourism, Transport, and Urbanization for a Climate Positive Future

How COP29 is Transforming Tourism, Transport, and Urbanization for a Climate and Nature Positive Future

On November 20, 2024, COP29 in Baku, Azerbaijan, marked a transformative moment in global climate action by dedicating a day to critical sectors shaping our climate future: tourism, transport, and urbanization. With two groundbreaking declarations, the conference showcased a vision of sustainability that integrates innovation, cross-sector collaboration, and a commitment to leaving the planet better than we found. This Tourism Takes Center Stage with Climate Commitments The COP29 Declaration on Enhanced Climate Action in Tourism highlights tourism’s dual identity as a vital economic force and a key partner of the climate change global challenges for mitigating greenhouse gas emissions supporting the Paris Agreement goals. This initiative seeks to redefine the sector, steering it toward a more sustainable and climate-positive future as a result of the determination and global leadership of the UN Tourism Executive Director Zoritsa Urosevic and her team, who have mobilized the interest of UN Tourism member states from around the world to raise awareness to connect tourism with climate and nature positive action. Complementing this leadership is the outstanding contribution of Virginia Fernandez-Trapa, Programme Coordinator for Sustainable Tourism and Resilience at UN Tourism. Her advocacy for climate and regenerative action has been instrumental, building on milestones like the Glasgow Declaration to achieve this significant breakthrough. Key commitments in the declaration include: Zurab Pololikashvili, Secretary-General of the UN World Tourism Organization, emphasized the sector’s potential to drive transformative change through innovation, decarbonization, and regenerative practices. Resilient Cities Through Cross-Sector Collaboration Urbanization, a defining feature of modern life, was addressed by launching the COP29 Multisectoral Actions Pathways (MAP) Declaration for Resilient and Healthy Cities. Developed in partnership with UN-Habitat, the MAP Declaration lays the groundwork for building sustainable, inclusive urban environments. This initiative promotes: Mukhtar Babayev, COP29 President, highlighted the critical role of collaboration, stating, “These initiatives are about enhancing the quality of life while addressing the profound challenges posed by climate change.” The commitments made during COP29 underline the importance of addressing economic, social, and environmental dimensions together, with a shared vision of a sustainable future for people and the planet. Green Initiative: Leading the Way in Regenerative Travel and Climate Certification While COP29 sets the stage for global action, organizations like Green Initiative are translating these goals into tangible outcomes on the ground. Through regenerative tourism, climate certifications, and nature positive strategies, the Green Initiative team helps businesses and destinations make measurable progress toward sustainability. Regenerative Tourism Regenerative tourism is a transformative approach that aims to leave destinations better than they were found. By restoring ecosystems, enhancing community well-being, and reducing carbon footprints, regenerative tourism shifts the focus from sustaining to actively improving environments. A prime example is Machu Picchu, where Green Initiative’s support helped the historic site achieve carbon-neutral certification. This included waste management improvements, renewable energy integration, and reforestation efforts in surrounding areas. Similarly, Bonito, a globally renowned ecotourism destination in Brazil, has embraced regenerative principles by achieving carbon-neutral certification with the help of Green Initiative. Bonito’s initiatives include protecting vital freshwater ecosystems, promoting biodiversity conservation, and implementing sustainable visitor practices to ensure long-term environmental resilience while supporting the local economy. Climate and Nature Positive Certifications Green Initiative offers certifications that help businesses and destinations go beyond carbon neutrality, designed to empower businesses, destinations, and organizations to demonstrate and enhance their sustainability efforts. These certifications are essential for ensuring measurable, transparent progress toward sustainability goals. From tourism operators to urban planners, the Green Initiative provides tools to align operations with global climate objectives. Join the Movement Interested in making your organization a leader in sustainability? The Green Initiative provides a clear path to certification and actionable strategies for regenerative practices. Contact us today to learn how your business or destination can make a lasting, positive impact. Get in Touch!

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Green Initiative Showcases Machu Picchu as a Model for Carbon Neutral and Regenerative Tourism at COP16

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During the 16th Conference of the Parties to the United Nations Convention on Biological Diversity (COP16), Green Initiative presented the case of Machu Picchu as a model for a Carbon Neutral and Regenerative Tourism Destination. COP16 concluded in Cali after 12 days of intense discussions. Known as “The People’s COP,” the summit was divided into a blue zone for official negotiations and a green zone focusing on civil society participation. According to the Colombian government, the green zone attracted nearly a million visitors, with around 40,000 attending various academic activities. In the blue zone, where negotiations took place, parallel events were also organized in the pavilions of different countries and entities. Among these was the Peru Pavilion, which hosted a series of prominent events, including one titled “Machu Picchu: Carbon-Neutral and Regenerative Tourism Destination.” This session showcased the climate and nature-positive initiatives underway in Machu Picchu, aimed at reducing carbon emissions and restoring ecosystems as part of its tourism management. The panel featured representatives from organizations such as the National Service of State-Protected Natural Areas (SERNANP), AJE Group, Tetra Pak, and Latam Airlines. Panelists emphasized the importance of public-private sector collaboration for the success of projects like Machu Picchu. They recognized the leadership of Green Initiative as a key advisor in the region’s transition to decarbonization and regenerative tourism. COP16 was a platform for dialogue and reflection and marked significant milestones in its final plenary session. Among the most notable were creating a subsidiary body for Article 8J to support Indigenous peoples and local communities, the acknowledgment of Afro-descendant peoples as biodiversity guardians, and the Cali Fund, a global mechanism for the equitable distribution of benefits derived from genetic information. Additionally, collaboration between the Biodiversity and Climate Change agendas was promoted, in preparation for COP29 on Climate Change in Azerbaijan and the upcoming COP30 in Brazil. Colombia also took the opportunity to launch the world’s first biodiversity bonds during COP16, an initiative aimed at involving the private sector in biological diversity preservation. Banco Davivienda, with an investment of up to 50 million dollars from the International Finance Corporation (IFC), will channel these resources into projects with positive biodiversity impacts. Similarly, BBVA Colombia issued another bond, subscribed to by IDB Invest and IFC in two tranches to finance projects with positive biodiversity impacts. Written by Musye Lucen from the Green Initiative team. Related articles:

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Green Initiative’s Climate and Nature Positive Sustainability Work Featured in One Planet Network’s Tools and Resources: A Major Step for Global Climate Action

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In a powerful endorsement of our efforts to drive climate and nature positive sustainability in tourism, Green Initiative has been prominently featured in the One Planet Network’s Tools and Resources section, a key platform for advancing climate-positive action. Several landmark projects, including the Carbon Neutral Certification renewal of Machu Picchu, the Climate Action Guide for Tourism Businesses and Destinations publication, and a comprehensive International Webinar on Regenerative Tourism, are now listed among vital tools supporting global climate action planning. Machu Picchu’s Carbon Neutral Certification: A Global Model for Heritage and Sustainability At the forefront of these efforts is the successful renewal of Machu Picchu’s Carbon Neutral Certification, a project led by Green Initiative now featured on the One Planet Network. The certification underscores the site’s ongoing commitment to reducing its environmental impact. It serves as a model for other world heritage sites aiming to align with the objectives of the Glasgow Declaration on Climate Action in Tourism. This achievement is highlighted in the One Planet Network’s news section, emphasizing the importance of carbon-neutral strategies in heritage tourism. Read more about Machu Picchu’s Carbon Neutral Certification here. The Climate Action Guide: A Vital Tool for Tourism Operators Green Initiative’s Climate Action Guide for Tourism Businesses and Destinations is now available through the One Planet Network’s Tools and Resources. This guide provides a practical, action-oriented framework for tourism stakeholders to create and implement climate-positive action plans. It addresses key areas such as reducing carbon emissions, adopting renewable energy, improving waste management, and integrating sustainable business practices. The guide offers step-by-step strategies for tourism operators looking to advance their climate commitments in line with the Glasgow Declaration, making it an indispensable resource for businesses and destinations seeking to reduce their carbon footprints. Access the Climate Action Guide for Tourism Businesses and Destinations here. International Webinar on Regenerative Tourism: Expanding the Scope of Sustainability Also featured on the platform is the recording of an insightful International Webinar on Regenerative Tourism, co-hosted by Green Initiative. This webinar explores the concept of regenerative tourism, which aims to minimize environmental harm and restore and rejuvenate ecosystems. As businesses and destinations seek ways to contribute positively to the environment, this approach offers a new paradigm for ecological sustainability and long-term competitiveness in the tourism sector. The webinar provides valuable knowledge on how tourism can be a force for ecological restoration, helping businesses implement practices that leave destinations better than before. Watch the International Webinar on Regenerative Tourism here. Empowering Climate Action in Tourism Through One Planet Network The inclusion of Green Initiative’s work in the One Planet Network’s Tools and Resources section signifies a major step forward in empowering tourism operators to actively participate in global climate action. These resources—from real-world examples of Machu Picchu’s carbon neutrality to actionable guides and educational webinars—are now accessible to tourism businesses, destinations, and stakeholders worldwide. This collaboration strengthens the push for a more sustainable and climate-resilient tourism industry, reinforcing that tourism can lead global efforts to fight climate change. By leveraging these tools and resources, destinations worldwide can follow the path paved by Green Initiative, taking bold steps toward reducing their environmental impact while enhancing the resilience of their operations. Contact us to learn more about our services and receive expert climate and nature positive advice for your business organization. Related articles

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Green Initiative at the One Planet Network Forum 2024

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In September, Green Initiative participated in the One Planet Network Forum 2024 in Rio de Janeiro, participating in the panel “Tourism Reimagined: Towards Circular, Low Carbon, Regenerative, and Inclusive Operations.” We shared our work on sustainable tourism and explored how the industry can drive positive environmental change. Our discussion highlighted practical ways to integrate circular economies, low carbon practices, and inclusive approaches in tourism, with valuable contributions from leading organizations like @fundtur.ms, @grupo.cataratas, @embraturbrasil, @unwto, and @unep. This was an inspiring platform to showcase the importance of Climate and Nature Positive organizations and their action initiatives in tourism. As proud signatories of the #GlasgowDeclarationinTourism, we continue to drive climate action in the tourism sector, fostering sustainable operations that benefit both people and the planet—leading by example @greeninitiative.eco. We’re thrilled to congratulate Grupo Cataratas and Amazon Ecopark Jungle Lodge for becoming signatories to the Glasgow Declaration on Climate Action in Tourism! Their commitment to driving climate action in tourism is a decisive step towards reducing emissions and enhancing sustainability within the industry. By joining this global initiative, they are helping to create a more climate-resilient and nature-positive future for tourism. We applaud their leadership and look forward to seeing the positive impact of their efforts! We want to thank all our friends who joined the panel with Matheus Mendes from the Green Initiative team for their brilliant insights during the panel and for contributing to an inspiring discussion. Matheus’s input on circular and regenerative tourism practices was key to demonstrating how tourism can catalyze environmental and social benefits. The collective expertise in the room made for an engaging and impactful session, and we’re grateful to all involved for pushing the conversation forward!

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Green Initiative Selected as Finalist in the Green Projects Innovation Challenge: Pioneering a New Era of Sustainable Tourism in Latin America and the Caribbean

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We are thrilled to announce that Green Initiative has been selected as a finalist in the Green Projects Innovation Challenge—a groundbreaking effort led by UN Tourism in collaboration with the Development Bank of Latin America and the Caribbean (CAF). This challenge, designed to accelerate innovation in the tourism sector, aims to reshape the industry by promoting green projects that enhance sustainability, reduce emissions, and generate positive social and economic impact, particularly in rural and community tourism. A Transformative Vision for Tourism The Green Projects Innovation Challenge emerges at a pivotal moment for the tourism industry. As global travel rebounds, there is an increasing call for tourism experiences that captivate travelers and foster ecological and social transformation. With the Latin America and the Caribbean sector showing significant resilience—achieving 87% of 2019 tourism levels between January and July 2023—this is a crucial opportunity to rethink how tourism operates. At the heart of this challenge is a drive to push forward innovation that addresses both environmental imperatives and the evolving demands of travelers who increasingly seek responsible and sustainable experiences. As part of this initiative, the Green Projects Innovation Challenge recognizes the critical role that green projects play in promoting sustainability. The tourism sector, a significant contributor to global economies, must now confront pressing emissions, waste management, and ecosystem preservation challenges. By supporting initiatives that harness new ideas and technologies, UN Tourism and CAF are striving to make tourism a driver of positive change for local communities, ecosystems, and economies. Green Initiative: Driving Decarbonization and Ecological Restoration Green Initiative’s selection as a finalist underscores the impact of our work in decarbonizing and restoring ecosystems, particularly through the innovative application of technology and data. Our model, built on five key stages of decarbonization and validated by international standards, has already generated measurable value for tourism businesses and destinations. By integrating climate action into business models, we empower our clients to reduce emissions while unlocking opportunities for climate-smart innovations in products and services. In line with the goals of the Green Projects Innovation Challenge, we have also focused on strengthening rural and community tourism, a sector with immense potential for sustainable transformation. By driving ecological restoration and reducing the negative impacts of land-use change, our work aligns with the broader mission to enhance the tourism sector’s contribution to climate goals and biodiversity conservation. Innovation to Address Local and Global Challenges The Green Projects Innovation Challenge seeks to empower startups and enterprises that redefine how tourism interacts with nature. This initiative emphasizes not only the reduction of emissions but also the preservation and regeneration of ecosystems and biodiversity across Latin America and the Caribbean. Doing so offers a pathway for tourism companies to meet the growing expectations of environmentally conscious travelers while fostering local economic development. Our commitment to these goals is evidenced by our authorship of critical resources such as the Climate Action Guide for Tourism Businesses and Destinations and the Brazilian Guide to Climate Action for Tourism Businesses and Destinations, developed in partnership with national tourism organizations. These tools provide essential guidance for tourism companies looking to implement sustainable practices and achieve measurable climate impacts. Building a Future of Climate and Nature Positive Regenerative Tourism Being recognized as a finalist in this challenge affirms our leadership in sustainable tourism and motivates us to continue driving change across the industry. Our participation in initiatives such as the United Nations Climate Change—Climate Neutral Now and the Global Covenant of Mayors for Climate & Energy reinforces our commitment to integrating Climate-Positive and Nature-Positive impacts into the tourism sector. As tourism in Latin America and the Caribbean recovers, we are excited to work alongside industry leaders and innovators to ensure this growth is sustainable, inclusive, and transformative. By combining cutting-edge technology with community-focused approaches, we aim to create tourist experiences that are not just memorable, but that also contribute to the long-term health of our planet. A Call for Innovation and Collaboration As we move forward in this challenge, we are eager to collaborate with other visionary organizations and stakeholders who share our mission to make tourism a force for good. Through innovative green projects, we can collectively drive the shift toward a more sustainable tourism industry that prioritizes preserving our natural resources, reducing emissions and uplifting communities. We extend our deepest gratitude to UN Tourism and CAF for recognizing our efforts and for their unwavering support of green projects that are set to transform the tourism sector in Latin America and the Caribbean. Together, we can build a future where tourism plays a leading role in shaping a more sustainable and equitable world. Contact us to receive expert advisory and become a Climate and Nature Positive Certified tourism business or destination. Discover our Climate Positive, Carbon Neutral and Carbon Measured certifications here. Related articles:

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Catastrophic Decline in Global Wildlife Populations: A System in Crisis

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WWF’s flagship Living Planet Report details sharp declines in monitored wildlife populations with the steepest drops recorded in Latin America and the Caribbean (95%), Africa (76%) and Asia–Pacific (60%), followed by North America (39%) and Europe and Central Asia (35%). The latest report from the World Wildlife Fund (WWF) has brought alarming news to the forefront: wildlife populations worldwide have suffered an unprecedented 73% decline in just 50 years. This revelation is more than just a statistic—it is a wake-up call that underscores the fragility of our natural ecosystems and the impact of human activities on biodiversity. Over the past 50 years (1970–2020), the average size of monitored wildlife populations has shrunk by 73%, as measured by the Living Planet Index (LPI). This is based on almost 35,000 population trends and 5,495 species of amphibians, birds, fish, mammals and reptiles. Freshwater populations have suffered the heaviest declines, falling by 85%, followed by terrestrial (69%) and marine populations (56%). The Living Planet Report, a detailed analysis of global wildlife trends, exposes how habitat loss, climate change, overexploitation, pollution, and invasive species are driving the decline of species essential to our planet’s health. Without immediate action, we risk crossing irreversible ecological thresholds, with dire consequences for wildlife and humanity. Declines in wildlife populations can act as early warning indicators ofincreasing extinction risk and the potential loss of healthy ecosystems. When ecosystems lose resilience they are more susceptible to additional disturbance and the report examines how the dual crises of nature loss and climate change are pushing the planet closer to dangerous and irreversible tipping points. The Living Planet Report underlines the urgency of the world meeting global goals on nature, climate and sustainable development by 2030. To achieve this, it presents solutions to transform conservation and the energy, food and financial systems in a fair and inclusive way. The report warns that the next five years will be crucial for the future of life on Earth but that there is hope. The Alarming State of Wildlife Decline According to the WWF’s findings, the decline in wildlife populations is not evenly distributed across regions or species. Some areas, particularly those rich in biodiversity like the Amazon rainforest and African savannahs, are experiencing even more severe reductions. For instance, freshwater species have declined by an average of 83%, the most significant drop across any species category. WWF attributes these losses primarily to the following factors: The Ripple Effect: Why Wildlife Decline Matters to Us All Wildlife plays an integral role in maintaining ecosystem balance. The sharp decline in biodiversity directly affects ecosystem services that humans rely on, such as pollination, water purification, climate regulation, and soil fertility. The loss of these services can lead to food and water insecurity, increased natural disasters, and economic instability. Pollinators, such as bees, birds, and bats, are essential for agricultural productivity. Their decline threatens global food supplies and the agricultural economy. Similarly, wetlands and forests act as natural carbon sinks, absorbing greenhouse gases from the atmosphere. As these ecosystems degrade, our ability to combat climate change diminishes, exacerbating global warming and its associated impacts. Economic Implications: Nature’s Positive Value Beyond Measure The financial cost of losing wildlife and degrading ecosystems is immense. According to WWF and other environmental economists, the global economy could suffer trillions of dollars in losses annually if current trends continue. Natural resources provide livelihoods for millions of people, especially in developing countries where eco-tourism, fisheries, and agriculture are primary sources of income. The degradation of ecosystems threatens these economies, leading to job losses, increased poverty rates, and greater social inequalities. Investing in nature conservation is not just about protecting wildlife; it’s about sustaining a healthy economy, ensuring food security, and building resilience against climate-related risks. A Call to Action: What Needs to Be Done Addressing the wildlife crisis requires urgent, collective action at all levels of society. WWF’s report outlines several key strategies for reversing the decline: Green Initiative’s Perspective: Regenerative Tourism as a Solution In alignment with WWF’s call for integrated solutions to the wildlife crisis, Green Initiative, a leader in sustainable development, emphasizes the role of regenerative tourism in transforming how we interact with nature. His upcoming white paper outlines six dimensions of regenerative tourism: Community Engagement, Biodiversity, Climate, Water, Landscapes, and Governance. Regenerative tourism aims to enhance environmental conservation and promote economic development by fostering deeper connections between travelers and local communities. This approach minimizes tourism’s impact on natural habitats and actively contributes to the restoration and preservation of wildlife ecosystems. The Role of Individuals in Wildlife Conservation While large-scale policies and international cooperation are critical, individual actions can also make a meaningful impact. Here are some ways that each of us can contribute to the cause: A Path Forward: Hope Amidst the Crisis Despite the grim statistics, there is still hope. Nature’s resilience means that with dedicated efforts, many ecosystems and species can recover. Success stories of species brought back from the brink of extinction demonstrate that change is possible when humanity unites for a common cause. The WWF’s report serves as both a warning and a guide, highlighting the need for immediate, coordinated action to halt wildlife decline and restore nature’s balance. We can steer the planet toward a more resilient and prosperous future by embracing sustainable practices, investing in conservation, and prioritizing biodiversity in policy and business decisions. Conclusion The unprecedented decline in global wildlife populations is not just a crisis for nature; it’s a crisis for humanity. Our future depends on the health of the planet’s ecosystems. As we stand on the brink of a tipping point, our actions today will determine the legacy we leave for future generations. Now is the time for global leaders, industries, and individuals to act decisively and collaboratively. It’s still possible to make a difference, but the window of opportunity is closing rapidly. Together, we can protect the planet’s biodiversity, secure our future, and create a world where people and nature thrive. For more in-depth insights, visit the WWF’s official

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Welcome Érico Mendonça: A Pioneer and Visionary in Sustainable Tourism

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We are thrilled to welcome Érico Mendonça, a visionary leader in Brazilian tourism, to our community. With over 35 years of experience shaping the tourism landscape in Brazil, Érico has held pivotal roles, including Secretary of Culture and Tourism for Salvador da Bahia and Superintendent of Tourism Investments for Bahia. He played a crucial role in coordinating the PRODETUR program, which boosted tourism development in the region. Érico’s expertise spans beyond tourism management; he has also made significant strides in tourism-real estate projects, serving as CEO of Prima S.A. His innovative leadership has resulted in landmark developments that blend economic growth with environmental stewardship. Érico is a Senior Consultant for Tourism Development Projects and co-author of the Brazilian Climate Action Guide for Tourism Destinations, a testament to his unwavering commitment to sustainable tourism. His body of work includes numerous publications on the intersection of tourism, socioeconomic development, and real estate in Brazil, making him a thought leader in the field. His notable contributions include: Érico’s work continues to influence how tourism can drive development while fostering environmental responsibility, and we continue to look forward to the impact his forward-thinking ideas will bring to the future of tourism and sustainability. Welcome Érico! #RegenerativeTourism #ClimateAndNaturePositiveTourism 💚🌍🌳🐒👨‍👩‍👧‍👦🏆

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Setting Climate and Nature Positive Goals: A Pathway for Sustainable Business Leadership

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In today’s corporate landscape, companies are increasingly adopting climate and nature positive goals to ensure that their business activities reduce environmental harm and contribute to the restoration and preservation of ecosystems. Achieving such goals requires combining strategic planning, emission reduction, and ecosystem restoration. Since our founding, Green Initiative has been helping businesses across various sectors work toward climate positive, carbon neutral, and carbon measured certifications. These certifications enhance organizations’ environmental responsibility and strengthen their market positioning in an era when sustainability is key. What Does It Mean to Be Climate Positive? A climate positive company goes beyond net-zero emissions by actively removing more carbon dioxide from the atmosphere than it emits. This involves efforts such as reducing operational emissions, switching to renewable energy, and supporting nature-based solutions like reforestation and habitat restoration. Achieving climate positive status requires companies to go beyond simply offsetting their carbon footprint. They must engage in activities that directly benefit the environment, ensuring a net positive impact on ecosystems and biodiversity. Certification Pathways: Climate Positive, Carbon Neutral, and Carbon Measured The Green Initiative certification programs provide structured pathways for businesses to reduce their environmental impact and work toward positive outcomes for both the climate and nature: Why Climate Positive Goals Matter? Climate and nature positive goals ensure businesses contribute positively to the planet rather than simply minimizing harm. These goals align with global climate action efforts, such as the Paris Agreement, and support biodiversity preservation under the Convention on Biological Diversity. For businesses, these certifications provide reputational advantages, foster customer loyalty, and attract investment from stakeholders who value sustainability. Companies that achieve climate positive status also position themselves as leaders in the transition to a low-carbon economy. Examples of Companies Setting Climate Positive Goals Here are some examples of businesses that have successfully integrated climate and nature positive goals into their operations through partnerships with Green Initiative: 1. WorldXchange: Pioneering Climate Positive Leadership in Currency Exchange WorldXchange, the first Climate Positive Certified currency exchange company, has set new standards in the financial sector by reducing its carbon footprint by 16% between 2021 and 2023. Furthermore, WorldXchange has gone beyond emissions reductions by planting over 300 trees in Madre de Dios, Peru, and is committed to planting more than 15,000 trees, reaching Forest Friends Accelerator certified partner status. Their efforts, which contribute to carbon sequestration and global climate awareness, position WorldXchange as a forward-thinking leader in integrating sustainability into the financial services sector. 2. Estância Mimosa Ecoturismo: A Leader in Ecotourism and Conservation Located in the heart of Brazil’s Pantanal region, Estância Mimosa Ecoturismo has adopted climate and nature-positive goals to protect the unique ecosystems surrounding its operations. The company has actively reduced its carbon footprint by reforestation projects, sustainable tourism practices, and biodiversity preservation efforts while promoting responsible ecotourism. Their ongoing conservation efforts help offset emissions and contribute to the long-term health of local ecosystems, making them a model for sustainable tourism. 3. Bio-Amayu – AJE Group: Combining Business Growth with Conservation Bio-Amayu, part of the AJE Group, focuses on producing sustainable beverages while protecting the ecosystems in the Amazon Rainforest. By using responsibly sourced ingredients and supporting reforestation projects, Bio-Amayu has made strides toward achieving climate positive goals. In collaboration with Green Initiative, the company is dedicated to reducing its carbon footprint while also investing in the regeneration of Amazonian forests. Their efforts contribute significantly to carbon sequestration and biodiversity protection, exemplifying how businesses can balance economic growth with ecological preservation. 4. Inkaterra Hotels: Regenerative Tourism at Its Best A pioneer in sustainable luxury tourism, Inkaterra Hotels is a shining example of how businesses can align luxury with environmental responsibility. With operations located in some of Peru’s most biodiverse areas, Inkaterra is deeply committed to environmental conservation, scientific research, and the empowerment of local communities. By achieving climate positive certification, Inkaterra supports reforestation and biodiversity conservation projects in the Peruvian Amazon and Andes regions. These efforts are aimed at both offsetting emissions from their hotel operations and contributing to the long-term preservation of Peru’s natural heritage. 5. Kuoda Travel: Promoting Responsible and Sustainable Travel Kuoda Travel, a leading luxury travel company in Peru, has embraced climate positive goals by offering sustainable travel experiences that minimize environmental impact. By partnering with Green Initiative, Kuoda ensures its carbon neutral operations and actively supports conservation efforts through nature-based solutions. Their commitment to reducing the carbon footprint of travel while supporting local conservation projects makes them a leader in the responsible travel sector, ensuring that tourism benefits both people and the planet. How Businesses Can Set and Achieve Climate Positive Goals? For companies aspiring to be climate positive, the Green Initiative certification process provides a roadmap: The Business Case for Climate Positive Goals Businesses that achieve climate positive certification contribute to global climate action and gain a competitive advantage. These companies are well-positioned to adapt to future regulatory changes, attract eco-conscious consumers, and foster greater brand loyalty. Additionally, companies that invest in ecosystem restoration and biodiversity conservation create long-term value for the planet, ensuring that it remains resilient to environmental challenges. Conclusion: Leading the Way Toward a Climate Positive Future The path to becoming climate positive is both an environmental and business imperative. By pursuing certifications through Green Initiative, companies like WorldXchange, Estância Mimosa Ecoturismo, Bio-Amayu – AJE Group, Inkaterra Hotels, and Kuoda Travel are leading the charge in creating a sustainable future. These companies demonstrate that integrating climate and nature positive goals is achievable and essential for long-term business success. By taking proactive steps to reduce emissions and restore ecosystems, businesses can ensure they contribute positively to the environment while benefiting from the growing market demand for sustainability. Now is the time for companies to set ambitious goals and take meaningful action toward building a more resilient, sustainable world. Contact us for expert advice on implementing climate and nature positive strategies in your business.

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Kuoda Travel Obtains Climate Positive Certification, Reaffirming Its Leadership in Sustainable Tourism

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Kuoda Travel, a leading travel agency specializing in creating personalized experiences in South America, has achieved the prestigious Climate Positive certification by Green Initiative. This recognition goes beyond carbon-neutral status and positions the company as a pioneer in sustainable tourism in the region. Since 2014, Kuoda Travel has worked closely with Green Initiative to measure and manage its carbon footprint. This involves a comprehensive assessment of all the emissions generated by its operations, including transportation, accommodations, and activities. Furthermore, engaging in initiatives to offset and mitigate these emissions, such as supporting reforestation projects and investing in renewable energy. The agency had previously obtained Carbon Neutral certification after meticulously measuring and offsetting its carbon footprint through sustainable regional projects. With the recent attainment of the Climate Positive certification, Kuoda neutralizes its greenhouse gas emissions and creates a positive impact on the environment. The Climate Positive certification was obtained after measuring and offsetting 100% of the emissions generated in 2023, with the additional contribution of tree planting in critical areas for ecosystem restoration, such as in Madre de Dios, Peru. This achievement reflects Kuoda Travel’s unwavering commitment to protecting the natural environment and its long-term vision to drive positive change in the tourism industry. “At Kuoda Travel, we have always believed in the importance of traveling consciously, respecting, and preserving the natural wonders we explore with our clients” said Mery Calderón, founder and director of Kuoda Travel. “This commitment is reflected in our tourism operations and the events and activities we organize. By becoming a Climate Positive company, we are not only maintaining our commitment to carbon neutrality but also striving to create a real and lasting impact for future generations.“ Kuoda Travel continues solidifying its leadership in sustainable tourism with a range of initiatives. These include ecosystem restoration projects, supporting renewable energy projects by purchasing carbon credits, promoting regenerative tourism that benefits local communities and the environment, and implementing responsible practices in its operations, such as waste reduction and energy efficiency measures. These initiatives are part of their ongoing commitment to sustainability and belief that responsible tourism can make a positive impact on the world. About Kuoda Travel Founded in 2008, Kuoda Travel is a luxury travel agency based in Cusco, Peru, specializing in designing unique and personalized experiences in South America. The name Kuoda evokes expansion, improvement, learning, and growth, values that guide the company in its meticulous approach to attention to detail and sustainability. Over the years, they have been recognized for excellence in service and unwavering commitment to responsible tourism practices. This commitment has led them to set new standards in the industry, ensuring a responsible and sustainable travel experience for their clients. Their recent achievement of the Climate Positive certification is a testament to this commitment and long-term vision to drive positive change in the tourism industry.For more information, visit https://www.kuodatravel.com/about-us/. Written by Virna Chávez, from the Green Initiative Team.

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Green Initiative Regenerative Tourism International Webinar The New Dimension for Ecological Sustainability and Long-term Business Competitiveness

Reimagine Tourism: Register Now for the International Webinar ‘Regenerative Tourism – The New Dimension for Ecological Sustainability and Long-Term Business Competitiveness’

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Hosted by leaders in sustainable tourism and environmental restoration, this webinar is your opportunity to dive deep into the principles and practices that are shaping a new era of tourism—one that not only sustains but regenerates the planet. Why Attend? Event Details Date: Wednesday, 28th AugustTime: 10:00 AM EDT / 16:00 CESTPlatform: Google MeetRegistration is FREE! Secure your spot now and join the movement towards a sustainable and regenerative future. 👉 Register Here This is your chance to connect with leading experts and discover how you can contribute to a tourism industry that regenerates the planet and remains competitive. By attending, you’ll take a significant step towards our planet’s protection and future. Let’s make a difference—together.

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