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Inkaterra: 50 Years of Pioneering Sustainable Tourism and Global Climate Action

Inkaterra: 50 Years of Pioneering Sustainable Tourism and Global Climate Action

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Few organizations have done as much to redefine the future of tourism as Inkaterra, a true pioneer in sustainability, Peru ecotourism, and biodiversity conservation across Latin America. This year, as Inkaterra celebrates its 50th anniversary, the Green Initiative team is honored to recognize and celebrate our partner’s extraordinary journey — one that has transformed not only the way we experience travel, but also the way we connect with nature and contribute to a more climate positive and nature positive future. Joe Koechlin: A Visionary Behind Inkaterra’s 50 Years At the heart of Inkaterra’s 50-year journey is Joe Koechlin, its founder and driving force. Since establishing Inkaterra in 1975, Koechlin has redefined what tourism can mean for both travelers and the planet. His conviction was clear from the start: hospitality must be inseparable from conservation, scientific research, and cultural preservation. Guided by this vision, Koechlin transformed Inkaterra into one of the world’s most respected models of sustainable hotels and regenerative tourism. Under his leadership: Koechlin’s work has also had profound international resonance. His voice has been instrumental in showing how the private sector can align with global climate goals while delivering unforgettable travel experiences. With Inkaterra soon reaching its 50th anniversary in 2025, his leadership continues to inspire new generations of hoteliers, conservationists, and travelers committed to a climate and nature positive future. Inkaterra: A Legacy of Conservation and Innovation Since its founding in 1975, Inkaterra has been at the forefront of ecotourism and environmental preservation. Through scientific research, reforestation, and community engagement, the organization has created a model where hospitality, ecotourism, and conservation walk hand in hand. Over the decades, their projects have become international milestones, showing the world that protecting biodiversity and generating social value are not only possible, but essential. The August edition of Inkaterra’s newsletter highlights this remarkable legacy in the article “Inkaterra 50th Anniversary Milestones”, celebrating half a century of achievements in protecting Peru’s natural and cultural heritage. From pioneering sustainable tourism in the Amazon to creating conservation projects in Cusco and Cabo Blanco, Inkaterra continues to inspire destinations worldwide. A Strategic Alliance for a Climate Positive Future Our collaboration with Inkaterra is built on a shared vision: that the tourism industry can be a driver of climate action and ecosystem regeneration. Together, we have celebrated achievements that resonated across the globe: Forest Friends at the Economy of Francesco We are deeply grateful to Inkaterra for highlighting our project Forest Friends in their newsletter article “INKATERRA AND GREEN INITIATIVE: GLOBAL RECOGNITION FOR ECOSYSTEM RESTORATION”. Forest Friends was recently selected to be showcased at the Economy of Francesco Extraordinary Ideas Global Event 2025, a gathering inspired by Pope Francis that brings together leaders, entrepreneurs, and changemakers to build a new economy rooted in social justice, environmental sustainability, and the common good. This recognition is not just about our work — it is a testament to a shared commitment with Inkaterra: proving that tourism can be a powerful tool for climate and nature positive transformation. Facilitate your businesses journey towards value-driven climate and nature positive impacts with Forest Friends. Through Forest Friends, individuals, companies, and institutions can calculate and offset their carbon footprint by planting native trees, protecting biodiversity, and generating social benefits in regions of high ecological importance such as the Osa Peninsula (Costa Rica), Madre de Dios (Peru), and beyond. Looking Ahead: A Shared Path Toward 2050 As Inkaterra steps into its next 50 years, we celebrate their pioneering role in uniting science, tourism, and conservation. Together, we are building replicable models for sustainable tourism that inspire global action and directly support the goals of the UN Decade on Ecosystem Restoration. On behalf of the Green Initiative and our global Forest Friends community, we congratulate Inkaterra on this historic milestone. May the next decades bring even greater achievements in climate action, biodiversity conservation, and regenerative tourism — for Peru, Latin America, and the world. This article was written by Yves Hemelryck from the Green Initiative team

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Green Initiative Welcomes Chipiliro Katundu as Director of Climate Finance for East and Southern Africa

Green Initiative Welcomes Chipiliro Katundu as Director of Climate Finance for East and Southern Africa

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At Green Initiative, we believe that advancing a climate and nature positive future requires bold leadership, innovative finance, and deep local engagement. That is why we are proud to welcome Chipiliro Katundu as our new Director of Climate Finance for East and Southern Africa. A Visionary African Entrepreneur With more than 20 years of transformative leadership across the financial sector, Chipiliro has dedicated his career to advancing financial inclusion, innovation, and sustainable growth throughout Africa. He has served as a Bank CEO, held senior leadership roles across multiple countries, and contributed his expertise on bank boards, always driving strategies that expand opportunities for businesses and communities. His career reflects a powerful vision: building financial systems that not only deliver growth but also foster resilience and sustainability in a rapidly changing world. Innovation for Resilient Supply Chains As the Founder of Gigatt, a supply chain technology company, Chipiliro has pioneered solutions that help corporates and banks enhance efficiency, unlock liquidity, and promote sustainability. His work demonstrates how technology and finance can intersect to create resilient ecosystems, ensuring that businesses thrive while contributing to broader climate and social goals. This combination of finance, innovation, and sustainability uniquely positions him to lead climate finance strategies that will strengthen communities and unlock green opportunities across Africa. Driving Climate Finance in Africa In his role at Green Initiative, Chipiliro will focus on expanding access to climate finance solutions across East and Southern Africa. His mission is to empower local communities, SMEs, businesses, and governments with the resources and partnerships they need to accelerate climate resilience and inclusive green growth. Interview with Chipiliro Katundu To better understand his vision, we asked Chipiliro to share his insights on the future of climate finance in Africa: Africa is on the frontline of climate change, but we are also the frontier of climate solutions. We contribute less than 4% of global emissions, yet we bear the brunt of the impact. That challenge gives us a unique responsibility — and an unprecedented opportunity. With the youngest population on earth and vast renewable resources, Africa can leapfrog into inclusive, profitable green growth. But it will take bold partnerships. Corporates must rewire supply chains for sustainability, investing in clean energy, green logistics, and resilient communities. Financial institutions must channel capital into climate-smart SMEs and innovative projects, unlocking liquidity where it matters most. When business and finance align with Africa’s ingenuity, we don’t just solve today’s challenges — we design tomorrow’s economy. We create millions of green jobs, pioneer the industries of the future, and build resilience that strengthens not just Africa, but the entire planet. Africa’s role is not to follow — it is to lead, and to prove that the future of growth is green, inclusive, and African-led. For me, climate finance is not just about carbon — it is about competitiveness, resilience, and growth. SMEs are the backbone of Africa’s economies, but they are also the most vulnerable to climate shocks and the hardest hit by lack of liquidity. If we rethink the system, corporates can rewire supply chains by demanding and investing in sustainable practices — from clean energy in production to green logistics and resilient sourcing. At the same time, financial institutions must go beyond traditional lending and channel capital into climate-smart SMEs and innovative projects. That means unlocking liquidity where it matters most — in the small businesses creating jobs, innovating new solutions, and building stronger communities. When climate finance flows into SMEs, it does two things: it accelerates inclusive green growth today, and it lays the foundation for Africa to leapfrog into the sustainable industries of tomorrow.  Looking Ahead Chipiliro’s appointment marks a significant step in Green Initiative’s expansion in Africa. By combining financial expertise, digital innovation, and a strong commitment to sustainability, he will play a key role in mobilizing resources that drive climate-positive transformation across the continent. We are honored to have Chipiliro join our leadership team — and excited about the impact his vision will bring to our shared global mission. The Green Initiative Team

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Green Initiative’s Forest Friends Selected for the Economy of Francesco Extraordinary Ideas Global Call

Green Initiative’s Forest Friends Selected for the Economy of Francesco Extraordinary Ideas Global Call

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We are proud to announce that our project Forest Friends: Catalyzing Social Change to Value, Conserve, and Restore Nature and Biodiversity has been officially selected for presentation at the Economy of Francesco Extraordinary Ideas for the Economy Global Event 2025. The call received many inspiring proposals from around the world, and our initiative stood out for its unique approach to connecting people everywhere with the positive impacts of ecosystem restoration, biodiversity protection, and climate action. About Forest Friends Forest Friends is an innovative web platform created by a multidisciplinary team at Green Initiative. It transforms environmental awareness into tangible regenerative action by allowing individuals, organizations, and students to: Forest Friends is proud to contribute to the global movement of the UN Decade on Ecosystem Restoration (2021–2030), which calls on everyone to prevent, halt, and reverse the degradation of ecosystems worldwide. By engaging individuals, organizations, and local communities in tangible restoration efforts, Forest Friends is turning this vision into measurable action — one tree, one project, and one partnership at a time. Our Gratitude to Partners This impact is possible thanks to strong partnerships. A heartfelt thank you to CEPA Study Abroad Programs, whose commitment has engaged students and university partners in planting over 9,900 native trees in Costa Rica’s Península de Osa. Through their support of student-led restoration with Fundación Saimiri and Green Initiative’s Forest Friends, CEPA is helping to regenerate one of the world’s most biodiverse regions, inspire the next generation of climate and nature stewards, and contribute directly to the goals of the UN Decade on Ecosystem Restoration. Likewise, we are deeply grateful to Tulu Travel, Swetours, Mapfre, WorldXChange, Luz del Sur, MSC Peru, Kuoda Travel, Inkaterra Hotels and Adidas Peru, that have suported tree-planting through Forest Friends, making ecological restoration a reality across Latin America. Their trust and commitment fuel our mission and impact. And a very special thank you goes to the individuals around the world who plant trees directly through forestfriends.eco. Together with our on-the-ground partners, these funders are helping regenerate biodiversity hotspots, empower local communities, and advance the goals of the UN Decade on Ecosystem Restoration, a global call to prevent, halt, and reverse ecosystem degradation.. Forest Friends also proudly collaborates with Inkaterra Asociación, advancing ecosystem restoration and biodiversity conservation in some of the world’s most important destinations, Peru. Together, we are building bridges between climate action, nature restoration, and community well-being. Global Recognition, Local Impact Being selected for the Economy of Francesco Extraordinary Ideas is more than recognition — it’s an opportunity to showcase Forest Friends before a global community of innovators, entrepreneurs, and changemakers who share a vision for a fairer, greener economy. This milestone strengthens our mission: to transform environmental awareness into measurable results that are climate positive, nature positive, and socially inclusive. What’s Next for Forest Friends Looking forward, Forest Friends will: 🌍✨ We believe that restoring nature means restoring hope. This achievement belongs to every partner, student, and supporter who has helped plant a tree, calculate a footprint, or shared our vision. 👉 Explore Forest Friends and join the movement: https://forestfriends.eco This article was written by Erika Rumiche from the Green Initiative team Related Reading

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Machu Picchu Achieves Significant Reduction in Carbon Emissions Since 2021 Certification

Machu Picchu’s Journey to Carbon Neutrality: Acelerating public and private decarbonization investments

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Machu Picchu, Peru – Leading Climate Action in Tourism Amidst the lush Peruvian Andes, Machu Picchu—one of the world’s most iconic cultural and natural landmarks—is redefining what it means to be a sustainable travel destination. With over 1.5 million visitors each year, the challenge was immense—but the will to act was even greater. In a recent interview for the Observatorio de Descarbonización y Economía Circular of the Cámara Nacional de Turismo (CANATUR), Elvis La Torre, Mayor of the District Municipality of Machu Picchu, shared the region’s ambitious climate goals, achievements to date, and critical lessons for the global tourism sector. A Bold Start: Why Machu Picchu Chose Decarbonization The decarbonization project officially began in 2021, led by the District Municipality of Machu Picchu, in collaboration with Inkaterra Asociación and Green Initiative. The decision was made in response to the urgent need to reduce the environmental impact of mass tourism and to shape a more resilient, sustainable development model following the COVID-19 crisis. Using 2019 as the baseline year, Machu Picchu began the Carbon Neutral Certification process and soon became the first UNESCO World Heritage Site to earn this recognition. In 2022, the destination became a signatory of the Glasgow Declaration on Climate Action in Tourism, further reinforcing its leadership in climate-smart tourism. “This certification, led by Green Initiative, gave us the opportunity to position Machu Picchu as a global leader in climate-intelligent tourism,” said Mayor La Torre in the CANATUR interview. Tangible Climate Results: From Waste to Regeneration To date, the outcomes have been remarkable: These milestones were achieved through robust collaboration among public and private stakeholders. Notably, Inkaterra, Grupo AJE, WorldXchange and Tetra Pak played key roles in implementing circular solutions. Luz del Sur provided technical assistance, while CANATUR offered strategic support, reinforcing strong climate governance. Additionally, Machu Picchu’s carbon footprint has been fully offset with 2,155 carbon credits from the REDD+ Brazil Nut Concessions project by Bosques Amazónicos (BAM), which protects over 600,000 hectares of megadiverse forests and supports more than 800 Amazon Brazil nut harvesting families in Madre de Dios, Peru. What’s Next: Scaling Impact and Inclusion Despite significant progress, major challenges remain. Chief among them is the need to expand both public and private financing to scale up the most impactful decarbonization initiatives—such as energy efficiency in tourism services and large-scale ecosystem restoration. Equally important is the continuous strengthening of existing programs, particularly those involving waste management through circular economy principles and the transition to clean energy. Most critically, there is a growing need to increase the active participation of local communities and businesses. Their involvement will be essential to ensure that this regenerative and carbon-neutral tourism model becomes permanent and self-sustaining. “The active participation of all stakeholders will be key to consolidating a regenerative and carbon-neutral tourism model that stands the test of time,” affirmed Mayor La Torre. A Model for the World Machu Picchu’s decarbonization journey is more than a local success story—it is a global call to action. As destinations worldwide face the escalating impacts of climate change, Machu Picchu proves that protecting heritage, supporting local livelihoods, and leading in climate action can go hand in hand. By embracing bold decisions, inclusive governance, and science-based climate solutions, Machu Picchu is charting a path toward a climate and nature-positive future—one that others can follow. 📌 Learn More & Get Involved Is your destination or organization ready to take the next step toward climate and nature-positive leadership? Discover how our certification and advisory services can help you generate measurable impact. 📩 Contact our team This article was written by Yves Hemelryck from the Green Initiative team Related Reading

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Green Initiative Participates in the Environmental Finance Awards 2025 with Scalable Climate and Nature-Based Solutions

Green Initiative Participates in the Environmental Finance Awards 2025 with Scalable Climate and Nature-Based Solutions

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Green Initiative is pleased to announce its participation in the Environmental Finance Awards 2025, a distinguished platform recognizing impactful contributions to sustainable finance, environmental leadership, and innovation in climate action. Our participation highlights two flagship initiatives that embody our mission to advance scalable, science-based solutions for a climate- and nature-positive future: These programs are examples of how measurable climate action and biodiversity protection can be effectively integrated into public policy, private sector innovation, and community engagement. Machu Picchu: A Global Benchmark in Net Zero Tourism Since 2019, under the technical guidance of Green Initiative, Machu Picchu has implemented a comprehensive decarbonization strategy that has resulted in an 18.77% reduction in greenhouse gas emissions, positioning it as the first UNESCO Designated Site to be certified carbon neutral. The strategy includes: This project has catalyzed peer learning and policy alignment throughout Peru’s Sacred Valley and globally, with structured collaborations now underway between Machu Picchu and sites such as Angkor Wat, Taj Mahal, and Cristo Redentor. 🡒 Learn more: Machu Picchu Net Zero Strategy and Climate Talks Forest Friends: Advancing Nature-Positive Action through Verified Ecosystem Restoration Forest Friends is Green Initiative’s market-based nature restoration program, developed to enable companies and individuals to make measurable contributions to biodiversity recovery and carbon sequestration. The program has already supported the planting of over 13,000 native trees across more than 200 hectares in priority conservation areas such as the Amazon, Tropical Andes, and Costa Rica’s Osa Peninsula. Key components include: Forest Friends is aligned with the UN Decade on Ecosystem Restoration and follows the UN’s Ten Principles for Ecological Restoration (2021–2030), providing a replicable model for corporate engagement in nature-positive development. 🡒 Explore the program: https://forestfriends.eco Building Global Momentum for Climate and Nature Leadership By participating in the Environmental Finance Awards 2025, Green Initiative is proud to join a community of forward-thinking organizations committed to reshaping how the global economy responds to the climate and biodiversity crises. While we are not nominated for an award, our participation underscores the urgency of sharing replicable models that combine policy innovation, scientific integrity, and measurable outcomes. Through initiatives like Machu Picchu and Forest Friends, we aim to demonstrate that climate and nature-positive transitions are more than possible: they are essential for long-term resilience, equity, and competitiveness. We remain committed to supporting governments, companies, and civil society in implementing integrated solutions that respond to the challenges of our time with clarity, transparency, and impact. 🡒 Learn more about our work: https://greeninitiative.eco This article was written by Tatiana Otaviano from the Green Initiative Team. Related Articles

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Why Financial Institutions Should Measure Their Carbon Footprint and How AlphaMundi and Bankamoda Are Leading the Way

Why Financial Institutions Should Measure Their Carbon Footprint?

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When discussing how to tackle climate change risks, the role of financial institutions is more important than ever. Banks, funds, and investors have the power to support the transition to a low-carbon economy. But to do that effectively, they need to start by asking a key question: What is the carbon footprint of their portfolio? Measuring the carbon emissions linked to loans and investments is one of the most pragmatic and powerful steps a financial institution can take. It’s about more than just sustainability reports or meeting regulations — it’s about knowing where they stand so they can make better decisions, reduce risks, and unlock new opportunities for financing. In this post, I’d like to explore why measuring and certifying the carbon footprint of investment portfolios matters and how the Green Initiative is helping financial institutions turn climate ambition into climate action. Let’s take a closer look, including a real example of how two financial organizations — AlphaMundi Group, a Swiss impact investment manager, and Bankamoda, a Colombian fintech for the fashion industry — are putting this into practice. Why Portfolio Emissions Matter? While a lot of money is being directed toward climate solutions (technology or nature-based), much of it isn’t reaching the businesses that need it most — especially small and medium-sized enterprises (SMEs). In Latin America and the Caribbean, for example, local commercial and development banks receive millions in mitigation finance but deploy less than 30% to the SMEs that are actually driving the transition. One major reason for this underperformance is that many financial institutions lack accurate data on the carbon emissions of the companies they engage with. That makes it difficult to identify climate risks, target high-impact investment opportunities, or access funding from climate-focused investors. The Benefits of Measuring Portfolio Emissions Here’s what happens when a financial institution starts tracking the carbon footprint of its portfolio: 1. Better Risk Management Knowing your portfolio’s carbon footprint helps you avoid investments that could become risky or obsolete in a low-carbon economy.Carbon-intensive investments carry serious financial risks due to regulatory pressure, stranded assets, and reputational damage. Knowing your emissions is the first step to managing them. 2. Easier Access to Climate Finance Funders — from multilateral banks to private investors — increasingly look for partners who can demonstrate climate impact. Financial institutions that consistently measure and report carbon emissions are better positioned to attract ESG and impact investors, and unlock opportunities such as green bonds and blended finance solutions. 3. Stronger Market Position Once financial institutions and their investees understand where carbon emissions are coming from, they can meaningfully engage in decarbonization. This insight enables the development of climate-smart financial products — such as green loans — and supports clients in reducing their own carbon footprints.The result? Financial institutions can deploy more climate mitigation finance, while companies gain competitive advantages through access to high-value, climate-linked solutions. Regulatory Change Is Coming — And So Is Opportunity With new climate-related trade regulations emerging — such as the EU’s Carbon Border Adjustment Mechanism (CBAM) and the Deforestation-Free Products Regulation (EUDR) — understanding and managing carbon emissions will become a core competency for any organization, including financial institutions. Helping clients adapt and integrate carbon footprint management into their business models is a crucial role for financial institutions — and likely one of the most important paths to unlock new revenue streams and resource mobilization. AlphaMundi’s Commitment to Climate-Smart Investing AlphaMundi Group— under the leadership of Tim Radjy— supports businesses that generate measurable social and environmental impact across Latin America and Sub-Saharan Africa. Recognizing the intrinsic connection between poverty alleviation, social wellbeing, and climate risks, AlphaMundi is progressively integrating decarbonization metrics into its investment fund goals. These new capacities will help AlphaMundi demonstrate its leadership in carbon mitigation, as well as its ability to identify and deploy climate finance opportunities. To make this happen, AlphaMundi partnered with the Green Initiative to decarbonize its portfolio, measure client emissions, set reduction targets, and facilitate access to climate finance. Bankamoda: A Case Study in Climate and Inclusion One of the companies benefiting from this approach is Bankamoda, a Colombian fintech led by entrepreneur María del Mar Palau. Bankamoda provides financial services to micro, small, and medium-sized businesses in Colombia’s fashion industry — a sector that is both economically vital and traditionally underserved by mainstream finance. With the support of AlphaMundi and guidance from the Green Initiative, Bankamoda has: How Green Initiative Makes It Simple This is where the Green Initiative comes in. With years of experience supporting organizations worldwide, it has developed a step-by-step framework to help financial institutions integrate climate action into core operations: The Time to Act is Now For financial institutions, measuring portfolio carbon emissions is more than a technical task — it’s a strategic move. By taking action, they can lead the shift toward a climate-smart economy, reduce risks, attract new funding, and fulfill their role as key agents of change. The partnership between AlphaMundi and Bankamoda shows what’s possible when financial institutions embrace climate finance as an emerging and fast-growing opportunity with tangible benefits for long-term prosperity and competitiveness. The sooner your institution begins this journey — turning climate ambition into climate action — the greater your role in catalyzing mitigation finance and decarbonizing the economy. With the support of the Green Initiative, your institution can begin measuring the carbon emissions of its investment portfolio today — pragmatically, effectively, and with a vision for a greener future. 💡 Ready to take the next step? Reach out to Green Initiative and start building a greener, more resilient portfolio today. This article was written by Tatiana Otaviano from the Green Initiative Team. Related Articles

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Sustainability Week 2025: Green Initiative Presents Landmark Cases of Climate-Responsible Tourism

Sustainability Week 2025: Green Initiative Presents Landmark Cases of Climate-Responsible Tourism

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From May 26 to June 1, Latin America celebrates the first-ever Sustainability Week (SxS), an initiative set to mark a turning point on the path toward more conscious, regenerative tourism aligned with the climate challenges of our time. At Green Initiative, we join this coalition—led by Turtech, Plan 21, and Preferred by Nature—as strategic partners, actively participating with three unique climate certification case studies: Machu Picchu (Peru), Bonito (Brazil), and the newly announced Christ the Redeemer (Brazil). A Regional Movement Toward Regenerative Tourism Sustainability Week was born from a collaborative process with more than 50 Latin American companies that highlighted the urgent need to: Throughout these seven days, SxS will roll out a strategy of environmental education, mentorship programs, collaborative campaigns, webinars, and a digital showcase promoting sustainable tourism experiences in Latin America. Green Initiative: Track Record and Climate Action As a leading authority in climate certification for tourism, Green Initiative will present three impactful cases during SxS that demonstrate how tourism, beyond reducing its footprint, can become a regenerative force: 1. Machu Picchu – First Carbon Neutral Wonder of the World In partnership with Inkaterra, Grupo AJE, the Municipal Government of Machu Picchu, and SERNANP, Green Initiative certified Machu Picchu as the first carbon-neutral Wonder of the World. This process included: 📖 Read the full Machu Picchu case study here:https://greeninitiative.eco/2022/10/10/machu-picchu-carbono-neutral/ 2. Bonito – First Carbon Neutral Ecotourism Destination in the World Located in Mato Grosso do Sul, Brazil, Bonito pioneered integrating climate action into its core tourism strategy. In 2022, it became the world’s first certified carbon-neutral ecotourism destination after a rigorous evaluation of its carbon footprint and forest absorption capacity. Bonito’s action plan includes: 📖 Discover how Bonito is inspiring other destinations:https://greeninitiative.eco/2023/06/21/bonito-carbono-neutral/ ✝️ Christ the Redeemer – Global Icon on the Path to Carbon Neutral Certification In May 2025, the Christ the Redeemer Sanctuary officially began its climate certification process with Green Initiative. This historic alliance aims to position the UNESCO World Heritage Site as a leader in sustainable tourism ahead of COP30 in Brazil. The climate certification of Christ the Redeemer is a milestone that brings together faith, culture, conservation, and climate action. Its goal: to be a beacon of hope in times of planetary emergency. 📰 Learn more about this initiative in outlets such as Globo.com, G1, Folha PE, MSN, and Agenda do Poder. How to Participate in Sustainability Week? SxS is open to all organizations across the tourism ecosystem that want to: Participation includes visibility in digital campaigns, presence in the marketplace, access to performance metrics, and direct connection with conscious travelers. Download the Portuguese and Spanish press releases. 🎯 Learn more or join at: https://sxs.turtech.travel A Week That Can Change the Course of Tourism In a world where tourism accounts for up to 8% of global carbon emissions, Sustainability Week is more than just an event—it’s an urgent call to collective action. At Green Initiative, we reaffirm our commitment to lead by example, provide practical tools, and support destinations, businesses, and communities on their journey toward climate-smart and regenerative tourism. This article was written by Ella Baehringer from the Green Initiative team Related reading

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Rio de Janeiro's Cristo Redentor Launches Climate Certification A New Era for Sustainable Tourism and UNESCO World Heritage Sites

Rio de Janeiro’s Cristo Redentor Leads the Way for COP30: Climate Action in Tourism for a Resilient Future

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Cristo Redentor Sanctuary, Rio Book, and Green Initiative Sign Collaboration Agreement to Launch Climate Certification of this Iconic UNESCO World Heritage Site Aligned with UN Tourism efforts to promote sustainable tourism best practices across the region, and inspired by the achievements of Machu Picchu, the Santuário Cristo Redentor, Rio Book, and Green Initiative have signed a collaboration agreement to launch the climate certification process of Cristo Redentor — an emblematic cultural and religious landmark recognized as a UNESCO World Heritage Site. “Our vision for a thriving tourism sector, aligned with the great challenges humanity must overcome, is clear: tourism development and decarbonization can — and must — go hand in hand. Through this initiative, leveraging the powerful symbolism of Cristo Redentor in Rio de Janeiro, we aim to carry this message not only to other destinations in the region but to the entire world.” — Gustavo Santos, UN Tourism Director for the Americas Located within the lush Tijuca Forest National Park in Rio de Janeiro, Cristo Redentor stands as a powerful symbol of the interconnection between culture, spirituality, and nature. The Sanctuary leads a robust environmental sustainability agenda through its institutions, such as the Instituto Redemptor and the Obra Social Leste Um, coordinated under the Consórcio Cristo Sustentável. Guided by the United Nations’ 2030 Agenda and the Sustainable Development Goals (SDGs), the Sanctuary is progressively internalizing best practices in environmental and social governance, aiming to generate a positive climate impact across all its activities. “Cristo Redentor, a universal symbol of welcome and inclusion, is on its way to its centenary in 2031, establishing itself as the first cultural and religious tourist destination in Brazil to achieve this level of commitment to climate sustainability in the management of its activities. Our strategic planning and governance are aimed at integrating the best environmental practices, with the goal of positioning our monument as a communicating agent that conveys the urgent need for the holistic care of our common home.”— Father Omar Raposo, Rector of the Santuário Cristo Redentor (Christ the Redeemer Sanctuary) On April 24th, during a historic event held in Belém do Pará, the Sanctuary signed two strategic agreements. First, a Protocol of Intentions with the Government of the State of Pará to jointly advance climate and sustainability agendas ahead of COP30. Second, a collaboration agreement with Rio Book and Green Initiative to initiate the climate certification process of Cristo Redentor’s management, with a progressive strategy towards achieving a positive climate impact. Through this collaboration, Cristo Redentor will undergo a comprehensive climate certification process aimed at assessing and mitigating its carbon footprint, integrating climate action at the core of its management model. “Being involved in the Cristo Carbono Neutral Certification process is a tremendous honor and pleasure. With the support from UN Tourism, along with support from public authorities and private sector institutions, we will have a unique project! In addition to Green Initiative’s work, we will mobilize talents to organize events, national and international photography exhibitions, concerts, documentaries… In short, a powerful network of communication and achievements worthy of this major project.” — Ricardo Amaral, Director of Rio Book “This collaboration reflects our commitment to positioning climate action as a central element of regenerative and sustainable tourism. At Green Initiative, we believe that iconic sites like Cristo Redentor have the power to inspire global change—not only through environmental leadership but by engaging communities, visitors, and partners in a collective journey toward a climate-positive future.” — Tatiana Otaviano, Relationship Manager at Green Initiative Importantly, through this process, Cristo Redentor will align its efforts with the Glasgow Declaration on Climate Action in Tourism. Launched at COP26 in 2021, the Glasgow Declaration has been endorsed by over 700 organizations worldwide and calls on tourism stakeholders to halve emissions by 2030 and achieve net zero by 2050. It outlines five pathways for action: Measure, Decarbonize, Regenerate, Collaborate, and Finance. By adhering to these principles through the certification process, Cristo Redentor will further strengthen its governance framework and serve as a model for UNESCO World Heritage Sites worldwide, illustrating how tourism, cultural heritage preservation, and climate action can be mutually reinforcing pillars for sustainable development. Grounded in international standards and Green Initiative’s approach, the overall goal of the project is to internalize climate mitigation action within the Sanctuary’s management practices. In doing so, the certification process will help reinforce ongoing social, cultural, and environmental initiatives led by the Sanctuary, while also identifying and making visible new opportunities for climate action, nature conservation, and community-based cultural programs. This integrated approach will contribute to amplifying the project’s impact and outreach, strengthening Cristo Redentor’s role as a catalyst for sustainable and inclusive development. The certification process will entail a full measurement and analysis of greenhouse gas emissions balance associated with site operations and activities. It will identify and reinforce existing mitigation efforts while exploring new opportunities for carbon capture and resource efficiency. It will culminate in the development of a Climate Action Plan covering the 2025–2030 period, designed to guide strategic investments, operational improvements, and long-term social, cultural and climate-related initiatives. A Strategic Step Toward COP30 The initiative comes at a crucial time, as Brazil prepares to host COP30 from November 10 to 21, 2025, in Belém do Pará — the first time a UN Climate Conference will be held in the Amazon region, a globally significant ecosystem for climate stability. Since the launch of the Glasgow Declaration, the tourism sector has been building a compelling case for its role in addressing the climate crisis. This momentum gained significant traction at COP29 in Baku, Azerbaijan, where tourism was celebrated through the inaugural Tourism and Climate Action Day, underscoring the sector’s growing recognition as a driver of climate solutions and nature-positive action. The climate certification of Cristo Redentor aligns with these global movements and serves as a strategic contribution to Brazil’s and the broader region’s efforts to demonstrate that tourism can be a powerful force for good. By positioning a UNESCO World Heritage Site as a leader in climate mitigation,

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Circular Economy in Tourism An Essential Strategy for Climate Action and Sustainable Development of the Sector

Circular Economy in Tourism: An Essential Strategy for Climate Action and Sustainable Development of the Sector

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Tourism, recognized as an engine for development and a promoter of cultural exchange, operates as a highly complex sector. Its structure ranges from small community-based enterprises to giant hotel chains and airlines, interacting within diverse and often fragile ecosystems. This very complexity places the sector at the center of a critical dual reality in the current era. The industry is highly vulnerable to climate change impacts such as extreme weather events, sea-level rise, and alterations in seasonal patterns that threaten destinations. Simultaneously, it significantly contributes to the causes of these changes. Frequently cited estimates from organizations like the World Tourism Organization (UNWTO) indicate that the sector’s carbon footprint accounts for between 8% and 10% of global GHG emissions when considering its entire value chain. This situation demands an urgent and profound transformation, as the prevailing tourism model for decades, based on a linear “take-make-dispose” economy, is currently unsustainable. In this context, the Paris Agreement, the most relevant global commitment to limit global warming to well below 2°C, establishes the binding framework for action. Key sector initiatives, such as the Glasgow Declaration on Climate Action in Tourism, translate this imperative into concrete goals for the sector: halving emissions by 2030 and achieving Net Zero as soon as possible before 2050. To address this challenge, the Circular Economy emerges not merely as another alternative, but as the fundamental operational strategy. Applied to tourism and grounded in principles promoted by leading entities like the Ellen MacArthur Foundation and adopted in policies and guidelines by multilateral organizations, the Circular Economy offers the practical tools to dismantle the linear model. Its goal is to radically optimize resource use (energy, water, materials, food) and, consequently, minimize the carbon footprint, thus becoming the main driver for fulfilling the climate commitments derived from Paris and Glasgow. The project “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy), a collaboration between CANATUR and AECID, with technical support from Green Initiative and funding from the European Union, recognizes the circular economy as a key tool that contributes to the global objectives associated with the current climate crisis. The general objective of such projects is to implement a circular development model centered on an economy where reuse, recovery, recycling, extending the useful life of products, and reducing the carbon footprint in the tourism sector prevail, while also promoting innovation and competitiveness in a fair and equitable manner. Implementing circularity in tourism involves fundamentally redesigning the experience and operation, following its basic principles: In practice, this materializes through a comprehensive approach that spans the entire tourism value chain. Some concrete examples include: Adopting these circular practices is not only essential for planetary health and meeting binding climate commitments, but also generates operational efficiencies, reduces costs, and enhances reputation. The transition from a linear production and consumption model to a circular model that prioritizes the reuse, recovery, and recycling of resources is essential for both environmental integrity and sustainable economic growth. The adoption of a circular economy model in tourism lays the operational groundwork for sustainable and responsible management. This vision of circularity prepares us and paves the way for an even greater aspiration: Regenerative Tourism—a type of tourism that not only avoids harm but actively revitalizes ecosystems, communities, and local cultures, aiming to leave them better than found. The CANATUR and AECID project is dedicated to fostering a more sustainable and low-carbon tourism model within Peru, thus establishing itself as a crucial undertaking for the global climate agenda. Recommended additional reading: World Tourism Organization (UNWTO). (2023). Climate Action in the Tourism SectorThis report provides an overview of greenhouse gas emissions measurement in tourism and assesses the sector’s climate action efforts.👉 Climate Action in the Tourism Sector World Tourism Organization (UNWTO). (2024). Policy Guidance to Support Climate Action by National Tourism AdministrationsThis policy guidance assists National Tourism Administrations in developing tourism climate action policies and initiatives to support the low-carbon transition.👉 Policy Guidance to Support Climate Action Ellen MacArthur Foundation. (2021). Circular Economy IntroductionAn introduction to the circular economy, explaining its principles and how it aims to eliminate waste and regenerate nature.👉 What is a circular economy? This article was written by Musye Lucen from the Green Initiative Team. Related Articles

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CANATUR and AECID, leading Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy with the support of Green Initiative

CANATUR and AECID, leading Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy with the support of Green Initiative

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Green Initiative, an entity recognized for its expertise in advising and certifying organizations that seek to mitigate their CO₂ emissions, is working as the technical supporting partner for the project entitled “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy). This initiative represents a collaborative endeavor between CANATUR (National Chamber of Tourism of Peru) and AECID (Spanish Agency for International Development Cooperation), also funded by the European Union. The project is dedicated to fostering a more sustainable and low-carbon tourism model within Peru, thereby establishing itself as a crucial undertaking for the global climate agenda. This project arises in a context where the circular economy is recognized as a key tool contributing to global objectives associated with the current climate crisis. Following the signing of the Paris Agreement in 2015 by 195 countries, including Peru, a new paradigm of production and consumption was generated. The main commitment is to reduce greenhouse gas emissions and curb global warming. For the tourism sector, this represents a great opportunity and a challenge to incorporate reuse, recovery, recycling, and maximizing resource efficiency, getting the sector to incorporate these practices into its operations. The Significance of the Climate Agenda for Tourist Destinations in Peru and Globally Peru, home to iconic destinations such as Machu Picchu and Cabo Blanco, holds a prominent position in global tourism. However, in common with other international destinations, the nation faces challenges related to climate change, which exert an impact on the environment, the local economy, and communities. The reduction of greenhouse gas (GHG) emissions, particularly CO2, is of fundamental importance for the protection of these destinations and to ensure their preservation for future generations. Peru, alongside the other 195 signatory nations of the Paris Agreement, is committed to substantially reducing its GHG emissions to mitigate global warming. The Circular Economy as a Key Tool Within this context, the circular economy emerges as a potent instrument for achieving these objectives. The transition from a linear model of production and consumption, characterized by “produce and discard,” to a circular model, which prioritizes the reuse, recovery, and recycling of resources, is essential for both environmental integrity and sustainable economic growth. The general objective of the project is to implement a circular development model centered on an economy where reuse, recovery, recycling, extending useful life, and reducing the carbon footprint in the tourism sector prevail, while also boosting innovation and competitiveness fairly and equitably. The Role of Green Initiative Green Initiative has established itself as a global benchmark in providing advisory services to tourist destinations, assisting them in the implementation of sustainable practices and the attainment of climate-smart management practices. The selection of the company was predicated upon its extensive experience and recognized achievements in collaborating with tourist destinations worldwide, facilitating the integration of circular economy practices and the reduction of their CO2 emissions. Green Initiative’s mission transcends the implementation of environmental policies; the organization is dedicated to transforming the operational modalities of the tourism sector, promoting climate change mitigation in an integrated manner across the entire value chain. Project Scope and Expected Results The collaboration with CANATUR and AECID presents an opportunity to disseminate this knowledge within Peru. The project aims to implement a management model based on innovative circular economy practices in 2 tourist destinations for carbon emission mitigation. Additionally, it will promote the creation of a Sectorial Commission for Circular Economy in Tourism to implement a Roadmap and flagship actions, and strengthen the capacities of tourism system actors on climate action and cleaner, circular production. The initial intervention regions are Lima, Cusco, Piura, and San Martín, although the project will have a national impact. This tourism coalition project will yield a series of deliverables that are critical for the implementation of the transition towards a more circular and sustainable tourism sector. Green Initiative will be responsible for ensuring that these deliverables are executed with the utmost quality and efficiency. Activities will include workshops, training sessions, webinars, an international conference, and the implementation of flagship actions in tourist destinations. The project aligns with global sustainable development objectives, including the Sustainable Development Goals (SDGs) such as SDG 13 (Climate Action), SDG 12 (Responsible Consumption and Production), and SDG 11 (Sustainable Cities and Communities). With the circular economy gaining increasing prominence, a unique opportunity exists to transform the tourism sector into an engine for sustainable development, generating new employment opportunities and fostering an inclusive, low-carbon economy. Active participation from stakeholders and allies is sought through backing (R) the sectoral committee, synergy (S) in activities by contributing experience and resources, and dissemination (D) of project progress. Conclusion Sustainable tourism transcends the notion of doing good; it constitutes an urgent necessity in the face of prevailing global climate challenges. Green Initiative, in conjunction with CANATUR and AECID, is at the forefront of this transformative process in Peru, assisting tourist destinations in the adoption of circular economy practices and carbon mitigation strategies. Consequently, beyond the preservation of natural splendors such as Machu Picchu and Cabo Blanco, this collaboration contributes to a more balanced and sustainable future for all stakeholders. Green Initiative, with its demonstrated expertise and leadership, will be instrumental in enabling significant Peruvian tourist destinations to progress towards a more sustainable future. This article was written by Tatiana Otaviano from the Green Initiative Team. Related reading

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