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SESC and SENAC Bahia consolidate climate leadership with historic expansion of Carbon Neutral Certification

SESC & SENAC Bahia: Historic Expansion of Carbon Neutral Certification

SUSTAINABILITY | CLIMATE ACTION | PROFESSIONAL EDUCATION In January 2026, five units of SESC and SENAC Bahia received or renewed their Carbon Neutral certifications by GI International, consolidating the most comprehensive decarbonization project in the service and professional education sector in Brazil. When, in 2022, the Senac Bahia Casa do Comércio Restaurant-School became the first Carbon Neutral certified restaurant in Brazil, the achievement sounded like a promise: that sustainability and operational excellence could go hand in hand. Three years later, that promise was not only fulfilled but multiplied. In January 2026, five units of the Sistema Comércio Bahia came together in a certification ceremony that marked a new chapter in the history of climate action in the country’s service sector. The ceremony brought together two distinct but complementary processes. On one hand, the Carbon Neutral recertification of the Senac Bahia Casa do Comércio and Pelourinho Restaurant-Schools and the Grande Hotel Sesc Itaparica. On the other, the debut of two new spaces in this journey: the Sesc Casa do Comércio Theaters and the Sesc-Senac Pelourinho Theater, which achieved their first Carbon Neutral certification, expanding the scope of the project to the cultural and events sector. The result is an unprecedented institutional climate action portfolio in Brazil: five certified units, covering gastronomy, hospitality, and culture, all operating in Salvador and the Baía de Todos os Santos, all committed to concrete decarbonization pathways through 2030. The progress of the Restaurant-Schools: growing without compromising the climate The Senac Bahia Casa do Comércio Restaurant-School completed in 2025 its third greenhouse gas inventory, referring to the year 2024, and the numbers tell a story of decoupling between growth and environmental impact, something rare and valuable in the gastronomic sector. In 2024, the restaurant served 94,515 people, an increase of 23.2% compared to 2023. In contrast, absolute emissions increased only 10.9%, rising from 1,089.32 to 1,212.94 tons of CO2eq. What is most impressive, however, is the emissions intensity indicator per person served: 12.78 kgCO2eq per client, a reduction of 9.96% compared to 2023 and an expressive 26.7% compared to the base year of 2021. This accumulated reduction of 26.7% in just three years is no coincidence. It results from strategic, consistent, and measurable decisions. The most impactful of these was the reformulation of the menu: emissions associated with beef and lamb per person served fell 26.13%, as a result of conscious substitution with lower environmental impact proteins, such as seafood, poultry, and pork. The purchase of 100% renewable energy through the free market completely eliminated emissions from electricity consumption (Category 2), an achievement that remains a pillar of the decarbonization strategy. The 90.44% reduction in paper consumption per person served also deserves attention, resulting from an operational transformation that goes beyond symbolism. The most revealing result lies in the trajectory relative to the 2030 target. The restaurant had projected reaching 14.54 kgCO2eq per person as an intermediate benchmark in 2024. By achieving 12.78, it was approximately one to two years ahead of the planned schedule. This means that the target of a 50% reduction by 2030, starting from 17.44 kgCO2eq/person in the base year, is not only on the horizon but appears achievable ahead of schedule. The Senac Bahia Pelourinho Restaurant-School, in turn, completed in 2024 its first year post-baseline, in an inaugural monitoring cycle. With a total footprint of 1,283.22 tCO2eq and an intensity indicator of 12.18 kgCO2eq per person served (calculated over 105,345 clients), Pelourinho establishes its starting line clearly. The first decarbonization cycles often present adjustment challenges, and Pelourinho was no exception: a 14.91% increase in absolute emissions alongside a 6.64% increase in audience signals the path still to be traveled. Even so, positive results are already emerging: solid waste decomposition fell 33.08% per person served, and employee commuting decreased 12.13%. The 50% reduction target by 2030, based on the 11.30 kgCO2eq/person indicator in 2023, is ambitious and achievable, especially with the implementation of the structured actions in the Climate Action Plan that will be put into practice starting in 2025. Grande Hotel Sesc Itaparica: 41.48% reduction in emissions intensity Among all the decarbonization stories celebrated in January 2026, that of the Grande Hotel Sesc Itaparica may be the most eloquent in numerical terms. In its second Carbon Neutral certification cycle, the hotel presented results that challenge the conventional logic that growth and emissions reduction are conflicting objectives. In 2024, the hotel recorded a 13.84% increase in the number of overnight stays, rising from 38,447 to 43,767. Simultaneously, absolute emissions fell 33.38%, from 1,966.34 to 1,309.90 tCO2eq. The intensity indicator per overnight stay dropped from 51.14 to 29.93 kgCO2eq, a reduction of 41.48% in a single cycle. This result demonstrates real gains in carbon management efficiency and does not stem from a single isolated action, but from a set of operational transformations. The transition to 100% renewable energy, with I-REC certification, completely eliminated emissions from electricity consumption, which in 2023 represented 38.61 tCO2eq. The production of raw materials and inputs, the main source of emissions in any hospitality operation, decreased 32.87% in absolute values and 41.03% in intensity. Employee commuting decreased 32.97% in absolute terms. Improved data collection on refrigerant gases, adopting a methodology based on primary replenishment data instead of estimates based on average rates, also contributed to more accurate and representative measurement of operational reality. The Grande Hotel Sesc Itaparica concretely illustrates that sustainable tourism is not a niche or an aspiration: it is a viable business strategy that delivers economic and environmental value simultaneously. Located on the island of Itaparica, in the Baía de Todos os Santos, the hotel also carries the symbolic weight of protecting one of the richest marine ecosystems in the southern hemisphere. Expansion into culture: the Sesc Theaters reach certification The major new development in January 2026 was the incorporation of two theaters into Sesc Bahia’s Carbon Neutral portfolio. The Sesc Casa do Comércio Theater and the Sesc-Senac Pelourinho Theater conducted their first greenhouse gas inventories, referring to the year 2024, and immediately achieved Carbon Neutral

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Global Roundtable Towards low carbon and climate resilient tourism

Climate Leadership in Action: The Bonito Model at the 2026 Global Tourism Roundtable

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The global tourism industry stands at a critical transition point where a destination’s success is no longer measured solely by visitor numbers, but by its ability to protect the natural assets that sustain it. On February 26, 2026, Green Initiative will join global leaders at the One Planet Global Roundtable to discuss “Practical Solutions for a Climate Resilient Tourism Future.” Strategic leadership is the cornerstone of this evolution. A primary voice in this transition is Bruno Wendling, President of Fundtur-MS (Mato Grosso do Sul Tourism Foundation), who has transformed the state of Mato Grosso do Sul, Brazil, into a global laboratory for climate-resilient development. The Bonito Model: An Award-Winning Legacy of Resilience Under the management of Bruno Wendling, the city of Bonito (MS) and Fundtur-MS have consolidated their positions as world references in sustainability. The partnership with Green Initiative not only secured Bonito’s status as the world’s first Carbon Neutral ecotourism destination but has also yielded a remarkable record of international acclaim over the last three years (2023–2025). Climate Leadership Awards and Milestones This strategic commitment has earned achievements that serve as an inspiration for the entire sector: Strategic Actions by Fundtur-MS The success of Mato Grosso do Sul is the result of critical actions implemented by Fundtur, which serve as a framework for destination certification and local climate action: Matheus Mendes, Portfolio Manager at Green Initiative, will join forces with Bruno Wendling at the Roundtable to detail how these achievements can be replicated. They will discuss the sector-specific emission measurement nuances that allow tourism destinations to move from theoretical promises to verifiable results. Join the Global Conversation This event is an invitation to witness the practical implementation of the future of tourism. Participants will learn how the partnership between Fundtur and Green Initiative is scaling solutions to make Mato Grosso do Sul Brazil’s first carbon-neutral state, creating a climate positive tourism model that generates brand value and competitive advantage. Event Details: Register for the afternoon session on 26th February here: One Planet Network Event Registration Download the event pdf here.

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Photorealistic 16:9 wide shot of a modern industrial snow cannon spraying artificial mist onto a rocky, snowless mountain peak during a golden hour sunset, illustrating the impact of global warming on Winter Olympic venues.

The Future at Stake: How Global Warming is Transforming Winter Olympic Venues

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The Winter Olympic Games represent the ultimate expression of human skill on ice and snow. However, behind the acrobatics and extreme speeds, the natural stage for these competitions faces an existential threat. The reality is direct: the global climate warms with each passing decade and cities that historically hosted these events record increasingly higher temperatures. This phenomenon deeply alters the conditions of historic venues. The rise in average February temperatures transforms what were once freezing and reliable winters into periods of climate uncertainty. For financial institutions and public policy agencies, understanding this progression is vital to evaluate long-term infrastructure viability and asset resilience against climate change. The Thermal Rise in Historic Venues A detailed analysis of cities that have served as Winter Olympic hosts since 1950 reveals a clear warming trend. The average February temperature in these locations has risen steadily over time. Today, host cities record temperature averages several degrees higher than when they first held the games. The Case of Cortina d’Ampezzo Cortina d’Ampezzo, Italy, serves as an emblematic example of this transformation. This city was the original host of the 1956 Winter Games. From that year to the present, February temperatures in the region have risen by approximately 3.6 °C. This increase shifts the freezing line and reduces the stability of the natural snowpack, which forces organizations to rethink their resource management strategies. The Lesson of Beijing 2022: The Artificial Snow Dilemma The Beijing 2022 edition marked a concerning milestone in this trend. Due to the scarcity of natural precipitation and inconsistent temperatures caused by climate change, these were the first Games to rely almost 100% on artificial snow. While technology allowed the competitions to take place, the environmental cost was immense. Millions of liters of water and a massive amount of energy were required to power snow cannons in a region already suffering from water stress. This model was unsustainable and demonstrated that, without real climate action, sporting events of this magnitude will become high-impact industrial processes instead of celebrations of nature. Why Winters are Warmer This thermal increase is a direct consequence of global warming. The planet experiences a generalized rise in temperature due to the accumulated emissions of greenhouse gases (GHG). This process makes winters progressively warmer in most mountainous and northern regions of the world. Cities that previously guaranteed extreme cold conditions now face comparatively mild Februaries. Climate change erodes seasonal reliability, affecting not only elite sports but also local economies that depend on winter tourism. The transition toward a low-carbon economy is necessary to preserve these ecosystems and the infrastructure associated with them. Toward Carbon Neutral Venues and Climate Smart Events The future of major events with high tourism demand must evolve. Mitigating damage is not enough; Olympic venues have the opportunity to transform into Carbon Neutral Venues that also host Climate Smart Events. A Climate Smart Event uses technology and citizen participation to reduce its carbon footprint to the minimum. Additionally, it promotes greater carbon sequestration through tree planting in hectares of ecological restoration projects. Given the massive influx of visitors and the media buzz they generate, these events must be participatory platforms where tourists do more than consume. They must engage actively in sustainability. We can imagine venues that function as collaborative laboratories for climate action, where transport is 100% electric, energy comes from local renewable sources, and every visitor contributes to the regeneration of the host ecosystem. A Shared Commitment: The Three Pillars of Action The magnitude of the climate challenge in winter sports indicates that we cannot leave the solution solely in the hands of organizing committees. Joint action is required under three fundamental pillars: The Time to Act is Now Climate change is not a distant spectator; it is already dictating the rules of the game in our mountains and stadiums. However, this challenge is also our greatest opportunity to innovate. Participating in a Climate Smart Event or choosing a Sustainable Destination is more than a travel choice. It is a step toward the goal of a positive future for our planet. We invite you to be more than a simple observer of climate transformation. As citizens, business leaders, and nature lovers, we have the capacity to turn every major event into a catalyst for hope and regeneration. Let us act with the same determination and passion as an Olympic athlete to protect our planet! This article was prepared by Erika Rumiche Hernández from the Green Initiative Team. Information Sources and References Related Reading

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Learning to Listen to the Ocean: How Surf Education Is Shaping Environmental Awareness and Climate Action in Peru

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As climate change accelerates and ocean ecosystems face unprecedented pressure, one truth becomes increasingly clear: we cannot protect what we do not understand — and we cannot understand what we do not experience. The ocean regulates the planet’s climate, produces more than half of the oxygen we breathe, and sustains millions of livelihoods. Yet, for much of society, it remains distant — admired, consumed, or exploited, but rarely listened to. At Green Initiative, we believe that education is one of the most powerful drivers of climate action and ecosystem restoration. Not education confined to classrooms alone, but lived, experiential learning that builds respect, responsibility, and long-term stewardship. This is where the story of Roberto “Muelas” Meza — pioneer of modern surfing in Peru and founder of Olas Perú — becomes deeply relevant More than a surf coach, Muelas is an educator of the ocean. His life’s work demonstrates how sport, culture, and environmental education can converge into a practical model for sustainability and climate responsibility. From Waves to Wisdom: When the Ocean Becomes a Classroom Long before sustainability became a global agenda, Roberto Meza was already learning its core lesson from the sea: humility. As a young boy watching surfers at Makaha, he entered the ocean for the first time on a borrowed board. He didn’t stand for more than a few seconds — but he felt something that would define his life. “That feeling of floating and falling into the water changed me forever. I understood the ocean had something to teach me.” This relationship — based not on control, but on listening — would later shape an entire educational philosophy. In the early days of Peruvian surfing, there were no schools, no sponsorships, and no formal structures. Learning happened through observation, trial and error, and collective support. That sense of community and shared responsibility would become the backbone of Olas Perú decades later. Surfing as Environmental Education For Muelas, surfing stopped being just a sport when he realized its transformative power: “The ocean teaches patience, respect, humility. Those lessons matter more than any trophy.” This understanding aligns closely with Green Initiative’s approach to sustainability: lasting climate action begins with mindset change, not only metrics. Surfing teaches: In other words, it builds people capable of caring for nature, not just using it. The Birth of Olas Perú: A School for Life In 1992, Roberto Meza founded Olas Perú with a clear purpose:not to produce champions alone, but to form people of the sea. “Training a surfer is easy. Training a person of the sea is what truly matters.” Olas Perú became a space where children and young people learn: Among its first students was Sofía Mulanovich, who would later become a world champion — a powerful reminder that education rooted in values produces excellence naturally. Climate Action in Practice: Carbon Neutrality and Ocean Stewardship Today, Olas Perú is recognized as the world’s first carbon-neutral surf school, integrating: This practical commitment mirrors Green Initiative’s broader mission: transforming values into measurable, real-world climate action. “The ocean gives us everything. The least we can do is take care of it.” Rather than treating sustainability as an abstract concept, Olas Perú embodies it daily — proving that sports, education, and climate action are not separate worlds, but deeply interconnected. Listening to the Ocean: Leadership Lessons from the Sea One of Muelas’ most emblematic stories captures this philosophy perfectly. During a competition, a student was paralyzed by anxiety. Instead of giving technical advice, Muelas said: “Forget about winning. Just listen to the ocean.” The student calmed down, entered the water, and rode the best wave of his life. The lesson is simple — and universal:when we stop trying to dominate nature and start listening, better decisions follow. This applies not only to surfing, but to leadership, sustainability, and climate governance. A Shared Vision for the Future Looking ahead, Roberto Meza remains optimistic — with one condition: “The future is bright if we protect our beaches, keep our ethics, and strengthen our communities.” At Green Initiative, we share this conviction. There is no climate-positive future without education, ethics, and cultural transformation. Certifications, metrics, and technology are essential — but they must be grounded in people who truly understand their relationship with nature. Why This Story Matters Roberto “Muelas” Meza’s journey reminds us that: Teaching someone to surf, in this context, is ultimately teaching them how to live with awareness, responsibility, and respect for the planet. That is the kind of impact Green Initiative exists to support, scale, and certify — across tourism, sports, education, and beyond. 🌊 Olas Perú Questions & Answers What is Olas Perú? Olas Perú is a pioneering surf school based in Peru that integrates surf education with environmental awareness, community values, and ocean stewardship. Founded in 1992, it is recognized as the world’s first carbon-neutral surf school. Who is Roberto “Muelas” Meza? Roberto “Muelas” Meza is a pioneer of modern surfing in Peru and the founder of Olas Perú. He is an educator who uses the ocean to teach humility, responsibility, and respect for nature. How can surfing contribute to environmental education? Surfing creates direct, experiential contact with the ocean. By interacting with tides, waves, weather, and ecosystems, students develop environmental awareness and a strong sense of responsibility toward marine conservation. What does “people of the sea” mean? “People of the sea” are individuals who understand that the ocean is not something to dominate but to respect, emphasizing humility, patience, ethical behavior, and environmental stewardship. Why is experiential education important for climate action? Experiential education builds emotional connection and responsibility. Learning directly from nature transforms sustainability into a lived value, leading to more consistent and long-term climate action. What makes Olas Perú a carbon-neutral surf school? Olas Perú integrates environmental education, conservation practices, community engagement, and climate responsibility, reducing and compensating emissions while promoting ocean protection. How does surf culture relate to climate leadership? Surf culture fosters patience, adaptability, respect for natural limits, and collective responsibility, which are essential skills

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Why SMEs Still Struggle to Access Climate Finance

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From a climate perspective, we are living through a decisive moment—one in which the prioritization of the climate agenda is no longer optional. In 2024, global average temperatures surpassed 1.5°C above pre-industrial levels for the first time. Wildfires, floods, and droughts have ceased to be exceptional events and are now recurring signals of a climate transformation advancing faster than the international community has been able to respond. It is true that meaningful progress has been made toward economic decarbonization. However, this progress has not occurred at the speed or scale required. While multilateral frameworks have helped avert even more critical scenarios, the current trajectory continues to drift away from the mitigation targets necessary to stabilize the climate and reduce the systemic risks facing societies and economies worldwide. SMEs: The Missing Link in the Climate Transition In this context, small and medium-sized enterprises (SMEs) could—and should—play a far more central role in the global decarbonization agenda. SMEs account for over 90% of the global productive fabric, generate more than half of all jobs, and sustain supply chains that connect territories, sectors, and markets. Their capillary presence in cities, rural regions, and production hubs gives them a role no large corporation can replace. SMEs are the “last mile” of the climate transition—the point where national commitments translate into real economic action, and where decarbonization becomes tangible in terms of competitiveness, resilience, and long-term viability. Yet despite this central role, climate mitigation finance is not reaching SMEs at the scale or speed the climate crisis demands. A Structural Paradox in Climate Finance The paradox is clear:Climate finance exists. Commitments have multiplied. Pressure to transition toward low-carbon models continues to grow. And yet, SME participation in climate finance mechanisms remains marginal. This disconnect is not primarily due to a lack of financial resources or insufficient climate ambition. Rather, it stems from a combination of structural, technical, and operational barriers—most notably, a well-documented technical capacity gap. To access climate finance, companies must demonstrate mitigation potential in a robust and verifiable manner. This typically requires: Most SMEs simply do not have these elements in place. They lack emissions inventories, technical teams, standardized tools, and the capacity to monitor and verify impact. This mismatch between what financiers require and what SMEs can provide explains why effective demand remains low—even in the presence of abundant climate capital. The Financial Sector’s Challenge From the perspective of financial institutions, the challenge is equally significant. Without standardized, comparable, and verifiable data, it becomes difficult to assess risk, estimate mitigation returns, and structure suitable financial products. The absence of shared criteria—regarding what qualifies as a mitigation activity, how impact should be measured, or what minimum information companies must disclose—raises transaction costs and increases uncertainty. In an environment of growing regulatory pressure and transparency expectations, this gap discourages capital allocation to SMEs, despite their enormous mitigation potential. A Vicious Cycle of Exclusion The outcome is a self-reinforcing cycle: As a result, the international climate finance architecture inadvertently reproduces structural inequity. The very enterprises best positioned to deliver territorial decarbonization are those facing the greatest barriers to participation. The Opportunity We Are Missing This reality stands in stark contrast to the scale of the opportunity. SMEs can reduce emissions through: When these interventions are facilitated, supported, and scaled, their aggregate impact can significantly accelerate the transition toward resilient, low-carbon economies. Excluding SMEs does not only delay climate action—it weakens the competitiveness of key productive sectors, undermines employment, and limits alignment with international decarbonization standards that increasingly shape global trade. Why the Gap Persists—and How to Close It The central question is unavoidable: why do SMEs struggle to access climate finance? One critical answer is that current financial mechanisms were designed for companies with robust structures, specialized teams, and the capacity to comply with complex monitoring and verification standards. Until these mechanisms are adapted to the scale, realities, and dynamics of SMEs, the gap will persist. The good news is that this challenge is not irreversible. It is fundamentally a matter of strategy and opportunity. Aligning climate finance architecture with SME realities—by simplifying processes, generating reliable data, integrating technical assistance, standardizing criteria, and reducing transaction costs—is essential to unlocking their role as climate leaders. Green Initiative’s Role in Bridging the Gap In 2025, Green Initiative was recognized at the Sustainable Finance Awards as a leading organization in advancing climate-aligned financial solutions (category to be finalized). We were honored with the award for Net Zero Progression of the Year, while our own Erika Rumiche Hernández was named Rising Star Under 30 — a remarkable double recognition that underscores both our organizational impact and the leadership of the new generation. Green Initiative works globally to support financial institutions seeking to close the SME climate finance gap through: Currently, Green Initiative is collaborating with international partners on the publication of Climate Mitigation Finance: A Practical Guide for Financial Institutions & SMEs, scheduled for release in the first half of 2026. This guide aims to provide actionable frameworks that translate climate ambition into real, scalable financial access for SMEs worldwide. When financial systems evolve to meet SMEs where they are, these enterprises will not merely access climate finance—they will help lead the climate transition from the ground up, exactly where impact matters most. Ready to unlock climate finance for SMEs?Contact Green Initiative to explore how technical assistance, data transparency, and climate certification can turn ambition into bankable climate action. This article was written by Tatiana Otaviano Luiz from the Green Initiative Team. Related Reading

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Machu Picchu: Restoring Nature, Inspiring Sustainability, and Leading a New Era of Climate-Positive World Heritage Tourism

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As the world seeks models for regenerative tourism and effective climate action, Machu Picchu continues to stand as a living testament to how cultural heritage and nature can be protected together. Since earning its first Carbon Neutral Certification, the Historic Sanctuary has advanced a long-term vision where conservation, ecological restoration, and sustainable tourism reinforce one another. This article presents both an analytical overview of the sanctuary’s progress and a special Q&A with Mrs. Ruth Saire, Administrator of the Machupicchu National Historic Sanctuary, whose insights highlight the strategies, values, and collaborations behind Machu Picchu’s leadership in sustainability within Peru and across the region. Restoring Degraded Areas: A Commitment That Grows Stronger Every Year The first Carbon Neutral certification represented not only a milestone but also a renewed obligation to protect and restore one of the world’s most iconic landscapes. Since then, Machu Picchu has implemented substantial ecological restoration actions: These interventions have increased vegetation cover, improved soil stability, and enhanced the sanctuary’s carbon-capture capacity, ensuring tangible progress toward its sustainability goals. A Living Classroom: How Machu Picchu Teaches Sustainability to the World Machu Picchu is more than a historical marvel—it is a dynamic space for environmental education. Through the lens of Andean cosmovisión, the sanctuary communicates values of reciprocity, respect, and balance with nature. Visitors learn sustainability through: Thus, each visit becomes an opportunity for personal and collective awareness, promoting sustainable practices far beyond Peru’s borders. A Beacon for Other Iconic Sites: Tikal, Cristo Redentor, Galápagos, and More Machu Picchu has become an influential reference point for other renowned natural and cultural destinations. Delegations from Tikal (Guatemala), Cristo Redentor (Brazil), and the Galápagos Islands (Ecuador) frequently visit to study its conservation model and sustainable tourism management. This growing exchange opens the possibility of developing a regional network of sustainable destinations, strengthening collaboration through: Such cooperation would reinforce the region’s leadership in heritage conservation and climate action. Q&A With Ruth Saire – Administradora del Santuario Histórico Nacional de Machupicchu In this interview, Ruth Saire reflects on the ecological progress achieved within the sanctuary, Machu Picchu’s impact on visitors, and the importance of collaboration with other emblematic destinations. 1. What concrete advances have been achieved in restoring degraded areas since Machu Picchu’s first Carbon Neutral certification? “Since the first certification, it has represented both recognition and continuity in our commitment to preserve and strengthen the ecological restoration of the Machupicchu National Historic Sanctuary for the world. We have reforested critical areas with native species, restored eroded zones using bioengineering techniques, controlled invasive species, and strengthened the monitoring of natural regeneration. These actions have increased vegetation cover, improved soil stability, and enhanced the Sanctuary’s capacity to capture carbon, directly contributing to our sustainability goals.” 2. From the cultural perspective, how does Machu Picchu inspire and educate visitors to adopt more sustainable habits? “From a cultural perspective, we believe that Machu Picchu is a living example of sustainability. The Andean cosmovision expressed here teaches respect, reciprocity, and harmony with nature. Visitors learn by observing how the Incas built by integrating themselves into the environment rather than against it. In addition, the interpretive signage and the work of the Historic Sanctuary’s staff reinforce messages about conservation, responsible waste management, respect for wildlife, and fire prevention. All of this inspires visitors to adopt more conscious and sustainable practices.” 3. How do you perceive the growing interest from other destinations—such as Tikal, Cristo Redentor, or Galápagos—that visit Machu Picchu to learn from its experience? What actions are needed to strengthen collaboration? “The Historic Sanctuary of Machu Picchu is often compared with destinations such as Tikal, Christ the Redeemer, or the Galápagos, and in those comparisons our image is highly positive. These destinations see us as an international benchmark in the integrated and sustainable management of cultural and natural heritage, which opens opportunities for mutual learning and technical collaboration. To strengthen this relationship, we propose establishing a permanent network of sustainable destinations, promoting exchanges among specialists, harmonizing good environmental management practices, and developing joint projects in restoration, carbon neutrality, and responsible tourism management.” Conclusion: A Legacy of Stewardship for the Planet Machu Picchu’s leadership demonstrates how ancient knowledge, scientific rigor, cultural stewardship, and international cooperation can converge into a powerful model for climate-positive world heritage tourism. With champions like Ruth Saire guiding conservation and sustainable management efforts, the sanctuary continues to protect biodiversity, inspire global travelers, and collaborate with peer destinations—helping shape a future where culture, nature, and climate action thrive together. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

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COP30 in Brazil: The Moment to Deliver on Climate Promises

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The Conference of the Parties (COP) brings together governments, international organizations, and non-state actors to assess global progress and negotiate collective measures under the Paris Climate Agreement The 30th United Nations Climate Change Conference (COP30) begins today in Belém do Pará and, for the first time, the opening takes place on schedule. After intense negotiations over the weekend, the agenda was confirmed, signaling diplomatic maturity and a renewed sense of collective purpose. Three central themes will guide the coming days: At the heart of these discussions lies a key challenge: multilevel governance how to turn political commitments into mechanisms that are executable, measurable, and comparable across countries and sectors. Ten Years After Paris: From Ambition to Action The Conference of the Parties (COP) brings together governments, international organizations, and non-state actors to assess global progress and negotiate collective measures under the Paris Climate Agreement Ten years after the signing of that agreement, experience shows that the transition toward a low-emission economy is no longer a utopia but a strategic priority driving a global race for innovation, productivity, and competitiveness. However, this race advances unevenly largely reflecting the typical dynamics of any (r)evolutionary industrial shift: a struggle between those striving for a future powered by new opportunities and technologies, and those seeking to preserve the status quo, delaying technological and sociocultural change as long as possible to avoid transformation. Beyond the motives or interests, strategic or otherwise, the goals and commitments assumed by different sectors of society have not achieved the necessary level of progress, and the results remain far from those originally pledged.. The Urgent Reality of a Warming Planet According to the IPCC, the planet has already warmed by approximately 1.1°C above pre-industrial levels, and current projections indicate that keeping warming below the 1.5°C threshold set by the Paris Agreement will be difficult before mid-century. Recent data from the Copernicus Climate Change Service (C3S) further underscores this urgency. These data confirm that the current framework of regulatory and voluntary commitments — along with existing performance systems is insufficient when faced with the speed and scale of the climate challenge. The gap between promises and real implementation often translated into greenwashing has, in many cases, become the main obstacle to achieving an effective transition. At Green Initiative, we see this credibility gap as the defining test of our time. Climate action is no longer about announcing goals, but about demonstrating verifiable progress — where measurement, certification, and transparency become the true language of trust. COP30: Brazil Takes the Lead in Turning Words into Results In this context, COP30 — to be held in Belém do Pará, Brazil, from 10 to 21 November 2025 — assumes a decisive role by promoting a shift in approach: complementing statements and ambitions, which remain essential, with concrete and pragmatic action, which is now urgent. As the host nation, Brazil intends to place forests and nature-based solutions at the heart of the global debate, highlighting the Amazon as a living symbol of both vulnerability and opportunity in the fight against climate change. “A successful COP30 will depend on the ability to translate ambition into credible delivery.” Companies and governments alike are expected to strengthen climate disclosure and performance standards, aligning them with national regulatory frameworks — especially in emerging markets — and demonstrating traceable, verifiable progress across their value chains. At the same time, the expansion of climate finance, particularly through blended instruments and public-private investment vehicles, will be key to mobilizing capital toward sectors vital for decarbonization and resilience. Financing Adaptation and the Just Transition The conversation will also broaden to include adaptation financing, a critical gap as global needs — estimated at over US$ 300 billion per year by 2035 — far exceed current commitments. In parallel, energy transition debates are expected to gain momentum, with biofuels, renewable energy, and infrastructure modernization taking center stage. The principle of a “just transition” will continue to gain prominence, integrating social equity, workforce adaptation, and community engagement as fundamental components of climate credibility. The Private Sector: From Ideology to Competitiveness For the private sector which increasingly recognizes that the climate agenda extends beyond ideology COP30 should reinforce the logic of competitiveness and the advantages of early movers: those who anticipate market shifts, invest in resilience, and position their organizations as leaders in the emerging low-carbon economy. At Green Initiative, we have witnessed how companies and destinations that embed transparency into their climate journey gain both reputation and resilience. The capacity to measure, verify, and communicate progress is no longer a differentiator — it is a prerequisite for participation in the next economy. Green Initiative: Bridging Ambition and Impact At Green Initiative, we share this conviction. Through our Climate Certification Programs, Climate Performance Platform, and strategic advisory services, we help organizations and destinations: By turning commitments into measurable, verifiable, and transparent climate action, we advance a climate- and nature-positive global economy — one where progress and prosperity align with the protection of our planet. This article was written by Karla de Melo from the Green Initiative Team. Related Reading

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Machu Picchu Leads Global Climate Action with Its Third Carbon Neutral Certification

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From the heart of the Andes, Machu Picchu once again makes history — not only as a symbol of world heritage, but as a living model of how tourism and climate action can move together toward a shared future. In 2025, the iconic destination achieved its third consecutive Carbon Neutral Certification, granted by Green Initiative, consolidating its leadership in the global movement for climate-positive and nature-positive tourism. A measurable path toward decarbonization Between 2019 and 2024, Machu Picchu achieved a 7.26% reduction in its carbon footprint per tourist, while increasing its carbon capture through reforestation and ecological restoration projects. These results are not symbolic — they are measurable, verifiable, and replicable, proving that the decarbonization of tourism is possible when data, science, and collaboration converge. Behind this achievement lies a rigorous process of measurement, reduction, and compensation aligned with international standards such as the GHG Protocol and IPCC Guidelines. Residual emissions were offset through the retirement of high-integrity carbon credits, ensuring climate integrity and transparency across all levels of reporting. A model built on collaboration The certification reflects four years of work led by the Municipality of Machu Picchu, in collaboration with PROMPERÚ, Inkaterra, AJE Group, BAM (Bosques Amazónicos), SERNANP, Ministry of Culture of Peru (Decentralized Directorate of Culture of Cusco), Tetra Pak, together with partners including CANATUR, LATAM Airlines, MSC, Inka Rail, Peru Rail, Belmond and World Xchange. The process also integrated technical cooperation with UN Tourism, UN Climate Change (UNFCCC), UNCTAD, the Peru Circular Tourism Initiative, the Consulate of the German Embassy in Peru, and the Spanish Agency for International Development Cooperation (AECID). It is a public-private and multilateral alliance that turned ambition into measurable action — a framework now inspiring similar transitions in destinations such as Cabo Blanco, Bonito, and Christ the Redeemer. Why it matters now A decade after the Paris Agreement, and as the world looks toward COP30, Machu Picchu stands as tangible proof that climate ambition can translate into practical results. Its model merges circular economy practices — such as pyrolysis for biochar production, biodiesel generation from used oils, and recycling of PET plastics, packaging, and glass — with improvements in sustainable mobility through electric vehicles. The integration of these strategies enhances the destination’s resilience to climate change, strengthening its role as a benchmark for regenerative and low-carbon tourism. The entire process follows the principles of transparency and traceability promoted by the Circular Tourism Peru framework, under the commitments of the Glasgow Declaration for Climate Action in Tourism led by UN Tourism. Toward the world’s first Carbon Neutral Tourism Corridor Building on this success, Machu Picchu is now spearheading the creation of the World’s First Carbon Neutral Tourism Corridor, connecting district municipalities from Machu Picchu to Cusco, including Choquequirao. The initiative aims to reduce regional emissions, foster public and private investment, and promote sustainable mobility while creating a more inclusive and climate-smart visitor experience. At the same time, Machu Picchu is expanding its reach through international collaboration with other emblematic World Heritage sites such as Angkor Wat (Cambodia) and Petra (Jordan), to exchange best practices that accelerate the fulfillment of the Paris Agreement and Glasgow Declaration objectives. Voices that inspire global transformation “From the District Municipality of Machu Picchu, we remain committed to continuously monitoring our carbon footprint and promoting policies that foster a circular and regenerative economy in harmony with nature.”— Elvis La Torre, Mayor of Machu Picchu “Through public–private and multilateral collaboration, we can achieve remarkable results in decarbonizing the economy. The experience accumulated here — and that we aim to scale worldwide — shows that tourism and climate action must go hand in hand.” — Gustavo Santos, Regional Director for the Americas, UN Tourism “Machu Picchu’s leadership highlights the impact of years of scientific data collection and standardization. Climate action becomes tangible when grounded in science and collaboration.” — Daniel Galván Pérez, UN Climate Change “Machu Picchu not only represents the greatness of our history and culture, but also Peru’s commitment to a sustainable future. Being the first World Cultural Heritage Site to achieve carbon neutrality is a milestone that reflects how tourism can be a positive force for conservation and development. Today, travelers around the world seek experiences that connect with nature and respect the environment; Machu Picchu demonstrates that it is possible to experience cultural heritage in harmony with the planet. This achievement inspires us to continue promoting tourism that protects, values, and transforms.” — María del Sol Velásquez, Director of Tourism Promotion, PROMPERÚ “The certification of Machu Picchu as a carbon-neutral destination marked a milestone in the environmental management of Peruvian tourism. This achievement opens the opportunity to move toward a more ambitious model, where tourist destinations strengthen their resource efficiency, reduce their carbon footprint, foster innovation, and consolidate the participation of local communities. At MINCETUR, we work to ensure that this example inspires other destinations to advance on the path toward sustainability and resilience, in alignment with the country’s climate commitments.” — Sophia Dávila, Director of the Directorate of Environmental Tourism Affairs, MINCETUR. “Tourism drives growth in many developing countries, but its future must be sustainable. Machu Picchu’s Carbon Neutral Certification is an example that it is possible to align decarbonization goals with economic development, making the sector a true ally of climate action.” — Claudia Contreras, Economic Affairs Officer, UNCTAD “Tourism does not only move economies — it moves memories, territories, and shared purpose. From CANATUR PERU, we promote a collaborative network within the sector that seeks to transform every destination into a node of sustainability, traceability, and resilience. Machu Picchu stands today as the living symbol of this transformation, reminding us that heritage is not simply preserved — it is managed with legitimacy, sensitivity, and a shared vision.” — Carlos Loayza, General Manager, CANATUR “The Carbon Neutral Certification symbolizes what happens when companies act with purpose. At AJE Group, we reaffirm our commitment to solutions that combine innovation, sustainability, and social well-being.” — Jorge Lopes-Dóriga, Director of Communication and Sustainability, AJE Group “For

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Circular Tourism Peru: A Model for Climate & Nature Positive Destinations

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The Circular Tourism Peru project, led by the National Chamber of Tourism of Peru (CANATUR), with the support of the Spanish Agency for International Development Cooperation (AECID), the European Union, and the technical partnership of Green Initiative, has emerged as a pioneering model for integrating circular economy principles, climate action, and sustainability into tourism. Cabo Blanco and Machu Picchu: Living Laboratories for Circular Tourism In emblematic destinations such as Cabo Blanco and Machu Picchu, the project has developed technical workshops, carbon footprint assessments, and capacity-building programs for public, private, and community stakeholders. These efforts aim to reduce environmental impacts, promote regenerative practices, and establish replicable models of low-emission, climate-smart tourism across Peru and beyond. Key achievements include: Technical Impacts: From Measurement to Action From a technical standpoint, the project has developed climate performance indicators to measure, reduce, and offset greenhouse gas emissions. It also introduced a methodological guide for circular tourism tailored to Peru’s coastal and marine ecosystems. Initiatives include the promotion of energy, water, and waste efficiency, alongside eco-design practices, material revalorization, and blue economy principles, reinforcing the sustainable tourism value chain across the region. Circular Economy and Sustainability: A New Paradigm for Tourism The circular economy framework seeks to keep resources in use for as long as possible, reduce waste, and regenerate natural systems — replacing the traditional linear model of “take–make–dispose.” Aligned with the principles of sustainability, this approach balances economic, social, and environmental well-being while ensuring resource conservation for future generations. It also strengthens climate action, advancing tangible solutions to mitigate emissions and enhance resilience to climate change. Multisectoral Collaboration: Connecting Tourism, Science, and Community At the heart of the project lies multisectoral collaboration, bringing together diverse actors to drive systemic change: Toward a Replicable Model for the Future of Tourism Circular Tourism Peru demonstrates that sustainability and profitability are not opposing goals, but complementary pillars of the tourism of the future. By integrating science, community, culture, and conservation, the project redefines how destinations engage with climate challenges. With Cabo Blanco and Machu Picchu as living examples, Peru is setting a precedent for climate- and nature-positive tourism — one that not only drives economic prosperity but also restores ecosystems and empowers people. This article was written by Tatiana Otaviano from the Green Initiative Team. Related Reading

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How Bonito, Brazil and FundTur (State Tourism Authority) Created the World’s First Carbon Neutral Ecotourism Destination, And What It Means for Tourism Worldwide

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A small Brazilian municipality and state-level vision proved that tourism growth and decarbonization aren’t just compatible, they’re mutually reinforcing When the UN declared climate urgency in March 2021, followed by the Glasgow Declaration on Climate Action in Tourism that November, the global tourism industry faced a fundamental challenge: how to reconcile economic growth with climate responsibility. The goals were clear, commitments were made, but concrete examples of practical implementation were scarce. Then came Bonito, a municipality of 24,761 inhabitants in Mato Grosso do Sul, Brazil. What happened there over the following three years would fundamentally change the conversation about sustainable tourism. Bonito built a replicable model that proves destinations can grow their visitor numbers while simultaneously reducing their carbon footprint. The results speak for themselves: 52.49% growth in visitor arrivals alongside a 4.65% reduction in emissions per tourist. For an industry searching for proof that climate action and economic development can coexist, Bonito became the living laboratory the world needed. The Vision That Started It All Bruno Wendling, Executive Director of the Mato Grosso do Sul Tourism Foundation (FUNDTUR), saw what others missed. While most destinations viewed climate certification as a cost center or marketing exercise, Wendling recognized a historic opportunity. Mato Grosso do Sul possessed unique conditions: three distinct biomes (Cerrado, Pantanal and Atlantic Forest) including areas in Bonito that are part of the core zone boundaries of the Atlantic Forest Biosphere Reserve, decades of consolidated ecotourism experience, and most importantly, Bonito, a global icon of sustainable tourism that had demonstrated for over 30 years how territorial organization could simultaneously promote environmental conservation, economic development, and effective governance. But the vision transcended simply certifying one municipality. The goal was to position Brazil as a global leader in climate solutions for tourism, establishing a demonstrative laboratory that would prove, with measurable data and replicable methodology, that tourism growth and decarbonization could walk hand in hand. A Partnership Model That Works The genius of the approach lies in its structure. Instead of a siloed initiative, a tripartite partnership was established that combined three complementary forces. FUNDTUR brought state-level institutional articulation, long-term strategic vision, and the capacity to create necessary political and technical conditions. Bonito’s certification represented the first step in the tourism sector’s contribution to a broader state strategy: making Mato Grosso do Sul carbon neutral by 2030. The Municipality of Bonito assumed local implementation, providing detailed operational data, infrastructure, and community engagement. The municipality already had decades of experience with carrying capacity control systems, mature collaborative governance, and solid international reputation in sustainability. Green Initiative completed the tripod with proven international technical expertise, having previously certified Machu Picchu (UNESCO World Heritage Site, Peru) as a carbon neutral destination. The organization offered methodology based on international standards (GHG Protocol, IPCC guidelines, ISO 14064-1:2018) with flexibility for adaptation to Brazilian reality while maintaining scientific rigor. This strategic convergence created exceptional conditions: a partner with systemic state vision, a territory with ideal conditions to serve as a pilot, and internationally proven technical expertise. A Vision for Brazilian Leadership Bruno Wendling, Executive Director of FundTur (Mato Grosso do Sul State Tourism Foundation), reflects on the strategic vision behind the initiative: “When we launched this project in 2021, we weren’t just thinking about certifying one destination. We were thinking about positioning Mato Grosso do Sul as a global leader in climate solutions for tourism. Mato Grosso do Sul has unique conditions: three strategic biomes, decades of ecotourism excellence, and Bonito as a living laboratory. But what really matters is proving that sustainable tourism isn’t a cost, it’s an investment that generates measurable returns. Our goal extends far beyond Bonito. We’re building the foundation for Mato Grosso do Sul to become carbon neutral by 2030, and creating a replicable model that can transform tourism across Brazil and internationally. The results speak for themselves: more visitors, less emissions per tourist, international recognition, and most importantly, a clear pathway for other destinations to follow. Climate action isn’t optional anymore. Destinations that act now will lead tomorrow’s tourism market. Those that wait will find themselves left behind. It’s important to emphasize that this all began as a state-level strategy. Mato Grosso do Sul has been increasing its productivity while simultaneously expanding planted forest areas on lands that were previously degraded pastures. Tourism has become a powerful force for giving visibility to this transformation. We’re leading by example, and the private sector is responding. Local entrepreneurs are embracing the climate agenda, with businesses like Grupo Rio da Prata certifying their attractions. What started as a public sector initiative has inspired the entire tourism industry. FundTur became a reference point for entrepreneurs themselves, demonstrating that when government leads with concrete action, the market follows.” The Results That Changed Everything Let’s talk numbers, but more importantly, let’s understand what they really mean. Environmental Impact Between 2021 and 2023, Bonito achieved: This last figure transformed the entire narrative about forest conservation. It’s no longer just about protecting the environment for ethical or regulatory reasons; preserved forests became a measurable economic asset, an integral part of the local tourism business model. In waste management, 758 tons of organic waste were composted between 2022 and 2024, producing 189 tons of compost and avoiding methane emissions. This circular economy doesn’t just reduce emissions — it creates value and transforms problems into solutions. International Recognition The work didn’t go unnoticed: More than trophies, these recognitions represent something crucial: internationally established technical credibility. This credibility opens doors to future access to international climate financing resources like the Green Climate Fund (GCF) and Global Environment Facility (GEF), while attracting private investments from the growing ESG market. Spontaneous media coverage exceeded one million dollars in equivalent value, positioning Bonito, and by extension, Brazil, as a global protagonist in climate solutions for tourism. Social and Economic Impact The 313,316 tourists who visited Bonito in 2023 experienced carbon neutral tourism and participated in climate education programs, becoming multipliers of the message that different tourism is possible. Over 100 professionals were trained

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