Climate Action

Cabo Blanco Advances in Circularity and Decarbonization of Tourism in Peru

Cabo Blanco Advances in Circularity and Decarbonization of Tourism in Peru

On October 1, 2025, thanks to the Turismo Circular Peru project led by Canatur with the financing support of AECID – Agencia Española de Cooperación Internacional para el Desarrollo and the European Union, a workshop took place in El Alto, bringing together authorities, partner organizations, and local community representatives. The gathering marked the beginning of a historic process to position Cabo Blanco as an international reference for climate action and sustainable tourism through circularity. Building Circular Tourism in Cabo Blanco The workshop was led by the District Municipality of El Alto, in collaboration with CANATUR, Inkaterra, Olas Perú, and Turismo Circular Peru. Together, they explored how circular economy principles and decarbonization strategies can transform Cabo Blanco into a sustainable surf tourism hub. Participants emphasized the importance of reducing emissions, adopting circular business models, and creating local value chains that benefit the community. The event also demonstrated how the Circular Tourism Peru project strengthens local capacities, ensuring that sustainability is not only a vision but also a concrete, measurable practice. Insights and Contributions Key interventions during the workshop included: Through participatory dynamics, attendees worked on practical solutions for reducing waste, optimizing resources, and strengthening Cabo Blanco’s positioning within the International Surf Cities Network. Next Steps This workshop is the first in a cycle of activities outlined in the project agenda, which will include: These steps aim to consolidate Cabo Blanco as a national and international benchmark for sustainable, circular, and regenerative tourism. A Shared Commitment The Cabo Blanco Circular Tourism Project is made possible by the leadership of the District Municipality of El Alto and the commitment of partners including AECID, the European Union, CANATUR, Inkaterra, Olas Perú, and Turismo Circular Peru.While Green Initiative contributes with technical assistance, the driving force behind this transformation is the collective effort of partners and the local community, working hand in hand to build a more resilient, inclusive, and circular model of tourism in northern Peru. This article was written by Virna Chavez from the Green Initiative Team. Related Reading

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Machu Picchu’s Carbon-Neutral Pathway Transparent MRV for Climate and Tourism

Machu Picchu’s Carbon-Neutral Pathway: Transparent MRV for Climate and Tourism

Machu Picchu, Peru’s iconic UNESCO World Heritage Site, became the world’s first carbon-neutral certified tourism destination. This case study examines how the District Municipality of Machu Picchu, in collaboration with Inkaterra and under the technical coordination of Green Initiative, implemented a transparent, science-based system to measure, capture, reduce, and avoid greenhouse gas (GHG) emissions. Supported by local authorities and private sector partners, the initiative has achieved an independently verified 18.77% reduction in emissions since its initial certification in 2021. Background and Challenges Machu Picchu – a UNESCO heritage site – is the most famous archaeological site in South America and a major international tourism destination. It faces significant environmental risks due to unsustainable tourism practices, climate change, inadequate infrastructure, and policy gaps. Its Andean cloud forest ecosystem – home to rare species such as the Andean spectacled bear and orchids – is threatened by habitat loss, erosion, and shifting climate patterns. Additionally, fossil fuel use, unmanaged waste, and deforestation contribute to emissions. Maintaining its carbon-neutral status requires transparent measurement, nature-based solutions, improved infrastructure, and long-term environmental stewardship. Governance and Strategy The success of Machu Picchu’s decarbonization strategy lies in a robust multi-stakeholder governance model. Led by the District Municipality of Machu Picchu, the initiative included Inkaterra, CANATUR, The National Authority for Forest Conservation (Sernanp), International Promotion Agency (PROMPERÚ), AJE Group, TetraPak and international bodies such as UN Tourism, UNFCCC and UNESCO. Green Initiative coordinated the certification process.The climate strategy follows a three-tiered approach: Destination-level emissions accounting and planning; Business-level sustainability integration; Tourist-level engagement in carbon offsetting and restoration. This model, featured by Green Initiative at Climate Action Guide for Tourism Businesses and Destinations, available at the One Planet Network, positions tourism as a regenerative force for both climate and biodiversity. https://www.oneplanetnetwork.org/knowledge-centre/resources/climate-action-guide-tourism-businesses-and-destinations Climate Actions, Results, and Innovation Since 2019, Machu Picchu has developed a comprehensive decarbonization strategy, achieving an 18.77% reduction in its greenhouse gas (GHG) emissions — from 8,761.89 tCO₂eq in 2019 to 7,117.55 tCO₂eq in 2022. This transformation has been made possible through the implementation of innovative solutions and concrete actions, articulated under a regenerative tourism model. The main mitigation measures include: Ecological restoration and reforestation with native species have been carried out across more than five hectares of the district, with a total of 6,596 trees planted. This intervention captured 5,055.17 tCO₂eq, divided between ecological zones (156 tCO₂eq) and historic-cultural zones linked to tourism (4,899.17 tCO₂eq). Circular solid waste management in Machu Picchu includes a pyrolysis plant that transforms organic waste into biochar and a biodiesel plant that reuses cooking oil. The district also has a PET compactor, glass crushers for construction reuse, and recycling bins distributed throughout the area. These actions enable waste valorization, reduce emissions, and promote good practices among residents and visitors.Sustainable transport initiatives include the use of electric vehicles for waste collection, reducing an additional 40.80 tCO₂eq. Emission measurement and management (Scopes 1, 2, and 3) are conducted using scientifically verifiable methodologies, with a focus on Scope 1 emissions, which account for 82.08% of the total, primarily from fossil fuel use in tourist trains, responsible for 63.49% of all emissions.Residual emissions were offset through the purchase of 2,155 carbon credits from the REDD+ Brazil Nut Concessions project in Madre de Dios, implemented by BAM. This project protects 600,000 hectares of forest and benefits over 800 families. These actions are complemented by awareness efforts targeting tourists and operators, the promotion of renewable energy, and the encouragement of sustainable tourism practices, positioning Machu Picchu as a pioneering low-carbon tourism model, recognized by the United Nations and recertified for climate performance in 2024. Impacts and Recognition Through public-private partnerships, emission reductions were complemented by strengthened governance, circular economy systems, and green infrastructure. Machu Picchu was presented at COP16 as a flagship for regenerative tourism, generating over $5 million in spontaneous media coverage and reaching more than 100 countries. It was awarded South America’s Leading Tourist Attraction 2024 and highlighted at the UN Biodiversity Conference.The initiative demonstrates double materiality – reducing climate risk while generating value for visitors, communities, and investors. As highlighted by the One Planet Network (2024), it also aligns with global frameworks like the Glasgow Declaration and Climate Neutral Now. The project seeks to attract climate finance and scale the model to other sites. Conclusion Machu Picchu shows that even fragile heritage sites can reconcile tourism with environmental protection. Its 18.77% verified emissions reduction, forest restoration, and innovations in waste and mobility position it as a global climate leader. Already inspiring similar actions in Cristo Redentor and the Taj Mahal, the initiative presents a replicable model for regenerative tourism.For policymakers, businesses, and communities, the case of Machu Picchu offers more than inspiration – it offers a call to action: to shift from extractive tourism to restorative, climate-responsible travel. This article was prepared by Erika Rumiche, Virna Chavez, Musye Lusen and Ella Baehringer from the Green Initiative team. Related Reading

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Green Initiative Shines Bright with a Double Win at the Sustainable Company Awards 2025

Green Initiative Shines Bright with a Double Win at the Sustainable Company Awards 2025

Green Initiative is proud to announce an extraordinary milestone at this year’s Sustainable Company Awards 2025, hosted by Environmental Finance. We were honored with the award for Net Zero Progression of the Year, while our own Erika Rumiche Hernández was named Rising Star Under 30 — a remarkable double recognition that underscores both our organizational impact and the leadership of the new generation. The Sustainable Company Awards, held annually by Environmental Finance, stand among the most prestigious recognitions in the sustainability sector. They celebrate companies, leaders, and initiatives at the forefront of corporate sustainability, recognizing those that not only make commitments but also deliver measurable results in areas such as decarbonization, sustainable finance, climate innovation, and governance. Earning this distinction is an international seal of credibility, reaffirming the tangible impact of the strategies and actions honored. Net Zero Progression of the Year This award celebrates the innovative and results-driven strategies that Green Initiative has implemented to accelerate the global journey toward net zero. From helping businesses and destinations measure and reduce their carbon footprints, to developing scalable climate-positive and nature-positive frameworks, Green Initiative has demonstrated that climate action is not only possible but can be a powerful driver of competitiveness and resilience. Our projects in tourism, corporate sustainability, and ecosystem restoration are proof that measurable climate strategies can deliver tangible results across sectors. This recognition reinforces our commitment to setting new benchmarks for climate and nature positive action worldwide. Some of the key areas that stood out in the judges’ commentary include: Rising Star Under 30: Erika Rumiche Hernández The recognition of Erika Rumiche Hernández as Rising Star Under 30 is both an honor and an inspiration. Erika has been instrumental in advancing climate finance solutions within Green Initiative, bridging technical expertise with a bold vision for inclusive climate action. Her leadership demonstrates the power of youth-led innovation in shaping a sustainable future. By combining rigorous technical knowledge with passion for impact, Erika embodies the values of the Green Initiative and the promise of the next generation of sustainability leaders. Erika’s recognition as Rising Star Under 30 goes beyond energy and enthusiasm. Here are some of the qualities and achievements that made her stand out: A Double Recognition of Impact and Vision Together, these two awards represent more than recognition — they are a validation of our mission: to empower businesses, destinations, and communities worldwide to become climate positive and nature positive. As we look toward COP30 and beyond, this double win energizes our entire team, partners, and collaborators. It reminds us that systemic change is possible when vision meets action, and when innovation is paired with integrity. Thank You 💚 We share this success with our partners, clients, and allies around the world who trust and collaborate with us on this journey. From local communities to global institutions, this achievement belongs to everyone working tirelessly for a more sustainable and regenerative future. 🌍✨ The Green Initiative is not just progressing toward net zero — we are building the foundation for a climate and nature positive world. Related reading

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Green Initiative Welcomes Chipiliro Katundu as Director of Climate Finance for East and Southern Africa

Green Initiative Welcomes Chipiliro Katundu as Director of Climate Finance for East and Southern Africa

At Green Initiative, we believe that advancing a climate and nature positive future requires bold leadership, innovative finance, and deep local engagement. That is why we are proud to welcome Chipiliro Katundu as our new Director of Climate Finance for East and Southern Africa. A Visionary African Entrepreneur With more than 20 years of transformative leadership across the financial sector, Chipiliro has dedicated his career to advancing financial inclusion, innovation, and sustainable growth throughout Africa. He has served as a Bank CEO, held senior leadership roles across multiple countries, and contributed his expertise on bank boards, always driving strategies that expand opportunities for businesses and communities. His career reflects a powerful vision: building financial systems that not only deliver growth but also foster resilience and sustainability in a rapidly changing world. Innovation for Resilient Supply Chains As the Founder of Gigatt, a supply chain technology company, Chipiliro has pioneered solutions that help corporates and banks enhance efficiency, unlock liquidity, and promote sustainability. His work demonstrates how technology and finance can intersect to create resilient ecosystems, ensuring that businesses thrive while contributing to broader climate and social goals. This combination of finance, innovation, and sustainability uniquely positions him to lead climate finance strategies that will strengthen communities and unlock green opportunities across Africa. Driving Climate Finance in Africa In his role at Green Initiative, Chipiliro will focus on expanding access to climate finance solutions across East and Southern Africa. His mission is to empower local communities, SMEs, businesses, and governments with the resources and partnerships they need to accelerate climate resilience and inclusive green growth. Interview with Chipiliro Katundu To better understand his vision, we asked Chipiliro to share his insights on the future of climate finance in Africa: Africa is on the frontline of climate change, but we are also the frontier of climate solutions. We contribute less than 4% of global emissions, yet we bear the brunt of the impact. That challenge gives us a unique responsibility — and an unprecedented opportunity. With the youngest population on earth and vast renewable resources, Africa can leapfrog into inclusive, profitable green growth. But it will take bold partnerships. Corporates must rewire supply chains for sustainability, investing in clean energy, green logistics, and resilient communities. Financial institutions must channel capital into climate-smart SMEs and innovative projects, unlocking liquidity where it matters most. When business and finance align with Africa’s ingenuity, we don’t just solve today’s challenges — we design tomorrow’s economy. We create millions of green jobs, pioneer the industries of the future, and build resilience that strengthens not just Africa, but the entire planet. Africa’s role is not to follow — it is to lead, and to prove that the future of growth is green, inclusive, and African-led. For me, climate finance is not just about carbon — it is about competitiveness, resilience, and growth. SMEs are the backbone of Africa’s economies, but they are also the most vulnerable to climate shocks and the hardest hit by lack of liquidity. If we rethink the system, corporates can rewire supply chains by demanding and investing in sustainable practices — from clean energy in production to green logistics and resilient sourcing. At the same time, financial institutions must go beyond traditional lending and channel capital into climate-smart SMEs and innovative projects. That means unlocking liquidity where it matters most — in the small businesses creating jobs, innovating new solutions, and building stronger communities. When climate finance flows into SMEs, it does two things: it accelerates inclusive green growth today, and it lays the foundation for Africa to leapfrog into the sustainable industries of tomorrow.  Looking Ahead Chipiliro’s appointment marks a significant step in Green Initiative’s expansion in Africa. By combining financial expertise, digital innovation, and a strong commitment to sustainability, he will play a key role in mobilizing resources that drive climate-positive transformation across the continent. We are honored to have Chipiliro join our leadership team — and excited about the impact his vision will bring to our shared global mission. The Green Initiative Team

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a. hartrodt Peru Leads Climate Action in an Era of Unprecedented Global Regulation

a. hartrodt Peru Leads Climate Action in an Era of Unprecedented Global Regulation

The global logistics industry is currently undergoing a significant transformation due to evolving climate regulations worldwide. As the challenges to keep global warming below 1.5 degrees Celsius become more urgent, industries are increasingly incorporating climate mitigation goals into their core business models. This makes climate change a crucial factor for long-term business competitiveness. In this context, a. hartrodt, an international leader in the Peruvian logistics sector with extensive global operations, has proactively positioned itself ahead of these regulatory changes. They’ve integrated climate mitigation commitments into their operations, beginning with measuring the carbon emission of their corporate offices. This initial step represents only the beginning of a more ambitious journey towards low carbon logistics. To achieve a significant impact, the company should pursue a more comprehensive analysis of its emissions, encompassing both direct and indirect ones throughout its entire value chain. By doing so, a. hartrodt will be able to innovate and offer its clients climate-intelligent logistics services that not only help them meet their own climate goals but also position them at the forefront of climate action. It’s crucial for the logistics sector to understand that their services shouldn’t add to their clients’ carbon footprint; on the contrary, the companies that lead the market in the coming years will be those that manage to be part of the solution, not the climate problem, by offering low or zero carbon emission services. This strategic achievement not only demonstrates exceptional leadership in responsible logistics but also creates substantial competitive advantages in a rapidly evolving regulatory landscape. The Regulatory Evolution Transforming Global Logistics Climate regulation is fundamentally reshaping the logistics sector worldwide. The European Union’s Carbon Border Adjustment Mechanism (CBAM) now requires carbon documentation for EU-bound cargo, while California’s Advanced Clean Fleets Rule mandates zero-emission trucks, and Singapore’s new carbon efficiency requirements affect port operations. These regulations create immediate compliance challenges — companies face significant penalties for non-compliance, while also restricting market access for unprepared logistics services providers. For a. hartrodt, with its extensive international operations, these regulatory changes present both a challenge and a significant opportunity. Companies that take the lead, like a. hartrodt, by progressively integrating climate mitigation management into their business model with clear decarbonization targets and transparent reporting, are well-positioned to capture substantial competitive advantages. These include significant cost savings through enhanced operational efficiency, priority access to regulated markets, and the ability to command premium pricing for verified low carbon services that offer higher rates than conventional logistics. Beyond mere compliance, a. hartrodt’s proactive approach allows them to secure crucial first-mover advantages. This means avoiding the rush and higher costs associated with last-minute compliance, gaining access to a growing segment of climate-focused clients, and building valuable operational expertise that will become increasingly essential as global regulations continue to tighten. Strategic Positioning Through Climate Action Green Initiative technical assistance strategically positions a. hartrodt Peru within the evolving business landscape. This commitment not only helps the company develop new technical capabilities and foster innovative logistics services, but it also creates a more consistent value proposition that resonates with export-oriented industries and countries like Peru. This proactive approach ensures regulatory readiness by anticipating emerging regulations, including EU cross-border emission requirements, and offers credible validation of its climate commitments, building stakeholder trust and facilitating growth in regulated markets. Furthermore, this initiative drives significant market differentiation, creating a clear competitive advantage in an increasingly environmentally conscious market and enhancing its appeal to clients navigating their own requirements. It also expands market access, opening new business opportunities, such as handling EU-bound cargo and forming alliances with companies that require verified environmental credentials in their supply chains. Finally, this strategic foresight enables proactive cost management for carbon-related expenses, thus avoiding reactive compliance costs that arise when regulations become mandatory. a. hartrodt’s Roadmap: Leadership and Resilience in Climate Logistics The experience gained so far sets the stage for a. hartrodt Peru to continue and deepen its climate journey, advancing to a higher level of action and commitment. With these initial achievements, the company is solidly positioned to develop comprehensive climate strategies that will not only maintain its competitive edge in a constantly evolving global regulatory environment, but also solidify its role as a key player in the sector. This proactive commitment and the pursuit of transparency and sustained progress are key for a. hartrodt Peru to remain consistently ahead of regulatory requirements, including both future Peruvian climate policies and expanding international trade regulations. a. hartrodt’s anticipatory stance not only enables it to capitalize on emerging opportunities but also builds lasting resilience against future regulatory challenges. Ready to lead your logistics operations into a climate-positive future?Contact us today to learn how Green Initiative can support your company in developing science-based strategies, achieving compliance, and unlocking competitive advantages through climate action.📩 Reach out here This article was written by Musye Lucen from the Green Initiative Team. Related articles

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Why Financial Institutions Should Measure Their Carbon Footprint and How AlphaMundi and Bankamoda Are Leading the Way

Why Financial Institutions Should Measure Their Carbon Footprint?

When discussing how to tackle climate change risks, the role of financial institutions is more important than ever. Banks, funds, and investors have the power to support the transition to a low-carbon economy. But to do that effectively, they need to start by asking a key question: What is the carbon footprint of their portfolio? Measuring the carbon emissions linked to loans and investments is one of the most pragmatic and powerful steps a financial institution can take. It’s about more than just sustainability reports or meeting regulations — it’s about knowing where they stand so they can make better decisions, reduce risks, and unlock new opportunities for financing. In this post, I’d like to explore why measuring and certifying the carbon footprint of investment portfolios matters and how the Green Initiative is helping financial institutions turn climate ambition into climate action. Let’s take a closer look, including a real example of how two financial organizations — AlphaMundi Group, a Swiss impact investment manager, and Bankamoda, a Colombian fintech for the fashion industry — are putting this into practice. Why Portfolio Emissions Matter? While a lot of money is being directed toward climate solutions (technology or nature-based), much of it isn’t reaching the businesses that need it most — especially small and medium-sized enterprises (SMEs). In Latin America and the Caribbean, for example, local commercial and development banks receive millions in mitigation finance but deploy less than 30% to the SMEs that are actually driving the transition. One major reason for this underperformance is that many financial institutions lack accurate data on the carbon emissions of the companies they engage with. That makes it difficult to identify climate risks, target high-impact investment opportunities, or access funding from climate-focused investors. The Benefits of Measuring Portfolio Emissions Here’s what happens when a financial institution starts tracking the carbon footprint of its portfolio: 1. Better Risk Management Knowing your portfolio’s carbon footprint helps you avoid investments that could become risky or obsolete in a low-carbon economy.Carbon-intensive investments carry serious financial risks due to regulatory pressure, stranded assets, and reputational damage. Knowing your emissions is the first step to managing them. 2. Easier Access to Climate Finance Funders — from multilateral banks to private investors — increasingly look for partners who can demonstrate climate impact. Financial institutions that consistently measure and report carbon emissions are better positioned to attract ESG and impact investors, and unlock opportunities such as green bonds and blended finance solutions. 3. Stronger Market Position Once financial institutions and their investees understand where carbon emissions are coming from, they can meaningfully engage in decarbonization. This insight enables the development of climate-smart financial products — such as green loans — and supports clients in reducing their own carbon footprints.The result? Financial institutions can deploy more climate mitigation finance, while companies gain competitive advantages through access to high-value, climate-linked solutions. Regulatory Change Is Coming — And So Is Opportunity With new climate-related trade regulations emerging — such as the EU’s Carbon Border Adjustment Mechanism (CBAM) and the Deforestation-Free Products Regulation (EUDR) — understanding and managing carbon emissions will become a core competency for any organization, including financial institutions. Helping clients adapt and integrate carbon footprint management into their business models is a crucial role for financial institutions — and likely one of the most important paths to unlock new revenue streams and resource mobilization. AlphaMundi’s Commitment to Climate-Smart Investing AlphaMundi Group— under the leadership of Tim Radjy— supports businesses that generate measurable social and environmental impact across Latin America and Sub-Saharan Africa. Recognizing the intrinsic connection between poverty alleviation, social wellbeing, and climate risks, AlphaMundi is progressively integrating decarbonization metrics into its investment fund goals. These new capacities will help AlphaMundi demonstrate its leadership in carbon mitigation, as well as its ability to identify and deploy climate finance opportunities. To make this happen, AlphaMundi partnered with the Green Initiative to decarbonize its portfolio, measure client emissions, set reduction targets, and facilitate access to climate finance. Bankamoda: A Case Study in Climate and Inclusion One of the companies benefiting from this approach is Bankamoda, a Colombian fintech led by entrepreneur María del Mar Palau. Bankamoda provides financial services to micro, small, and medium-sized businesses in Colombia’s fashion industry — a sector that is both economically vital and traditionally underserved by mainstream finance. With the support of AlphaMundi and guidance from the Green Initiative, Bankamoda has: How Green Initiative Makes It Simple This is where the Green Initiative comes in. With years of experience supporting organizations worldwide, it has developed a step-by-step framework to help financial institutions integrate climate action into core operations: The Time to Act is Now For financial institutions, measuring portfolio carbon emissions is more than a technical task — it’s a strategic move. By taking action, they can lead the shift toward a climate-smart economy, reduce risks, attract new funding, and fulfill their role as key agents of change. The partnership between AlphaMundi and Bankamoda shows what’s possible when financial institutions embrace climate finance as an emerging and fast-growing opportunity with tangible benefits for long-term prosperity and competitiveness. The sooner your institution begins this journey — turning climate ambition into climate action — the greater your role in catalyzing mitigation finance and decarbonizing the economy. With the support of the Green Initiative, your institution can begin measuring the carbon emissions of its investment portfolio today — pragmatically, effectively, and with a vision for a greener future. 💡 Ready to take the next step? Reach out to Green Initiative and start building a greener, more resilient portfolio today. This article was written by Tatiana Otaviano from the Green Initiative Team. Related Articles

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Why Should We Protect the Environment? The Urgency to Act Now

Why Should We Protect the Environment? The Urgency to Act Now

The environment is not just the scenery that surrounds us—it is the foundation of our existence. It provides the clean air, drinking water, nutritious food, natural medicines, and raw materials we depend on to survive. Yet for decades, we have exploited these resources unsustainably, without fully considering the consequences. Today, we face a global environmental crisis that threatens our health, economies, and the future of generations to come. A Vital Connection We Cannot Break Our relationship with the planet is deeper than many realize. Ecosystem services—the essential benefits we gain from nature—are critical to human survival. Every aspect of our daily lives is tied to natural ecosystems: Scientific research has consistently shown a direct correlation between ecosystem health and human well-being. When ecosystems thrive, human life prospers. When we degrade them, cascading effects harm our health, economies, and food security. Protecting the environment is protecting ourselves. Threats We Can No Longer Ignore Recent decades have driven the planet to a critical state extensively documented by scientists. The main threats we face are interconnected and mutually reinforcing: every year, over 400 million tons of chemicals—many toxic and persistent—are released into the environment, while microplastics have reached even the most remote regions of the planet and have been detected in the human placenta. Simultaneously, we lose over 10 million hectares of forest annually—equivalent to the size of South Korea—destroying irreplaceable habitats that host 80% of terrestrial biodiversity. We are experiencing the sixth mass extinction in Earth’s history, with one million species at risk, vanishing at a rate 100 to 1,000 times faster than natural. Global temperatures have risen by 1.1°C since pre-industrial times, leading to more frequent extreme weather events, prolonged droughts, devastating fires, and the forced displacement of entire communities. Air pollution alone causes approximately 7 million premature deaths annually, proving that environmental degradation is no longer a future problem—it is a present-day reality. The consequences go far beyond the loss of beautiful landscapes. Economic research estimates the cost of inaction far outweighs preventive action: The Good News: There’s Still Time Despite the magnitude of the challenges, science tells us we still have time to halt the damage and change course. The next 10 years are crucial, but we have the tools and knowledge to act. Research has identified effective interventions at multiple levels—from individual lifestyle changes (e.g., reducing meat consumption, using public transport, choosing low-impact products) that can cut personal carbon footprints by up to 50%, to business transformations toward a circular economy, which could generate $4.5 trillion in economic benefits by 2030. At the same time, effective public policies can dramatically accelerate the transition to sustainability. The Paris Agreement has shown that international cooperation is possible with political will, while companies adopting sustainable practices not only reduce environmental impact but also improve long-term profitability. A Hopeful but Urgent Call to Action Protecting the environment isn’t just about saving trees or recycling—though those actions matter too. It’s about preventing disease, natural disasters, food shortages, and social crises. It’s about ensuring dignified, safe, and just living conditions for all—today and tomorrow. The green transition isn’t just necessary—it’s a powerful economic opportunity. Up to 395 million jobs could be created by 2030 in fields like renewable energy, energy efficiency, and ecosystem restoration. 🌿 The planet’s health is our health.The science is clear: we must transform our relationship with nature—starting now. Every choice we make—from what we buy to who we vote for—can be part of the solution. The challenge is immense, but so is our ability to overcome it together. 🕊️ The time to act is now. This article was written by Virna Chávez from the Green Initiative Team. Related Reading

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World Environment Day 2025 – History, Evolution, and the Fight Against Plastic Pollution

World Environment Day 2025 – History, Evolution, and the Fight Against Plastic Pollution

Every June 5th, millions around the world come together to celebrate World Environment Day—a key date to reflect, take action, and promote change for the planet’s health. But how did this initiative begin? What themes have been addressed over the years? And what’s the focus for 2025? It all started in 1972, when the world awoke to an uncomfortable reality: our planet was in trouble. That year marked the Stockholm Conference on the Human Environment—the first major international gathering focused solely on environmental protection. It was a historic moment that forever changed how we view our relationship with nature. As a direct result of this conference, the United Nations General Assembly established World Environment Day and created the United Nations Environment Programme (UNEP) to lead global environmental efforts. The first official celebration took place in 1973 under the powerful theme “Only One Earth”—a message that remains more relevant than ever today. Since then, the date has become the world’s most important platform for environmental awareness, proving that when we act together, we can make real change. Thematic Evolution: Reflecting the Challenges of Each Era One of the most interesting features of World Environment Day is its annual theme and host country. This approach helps address the most urgent environmental issues of the time. In recent years, we’ve seen a clear evolution in priorities. From 2020 to 2024, we moved from “Time for Nature” with Colombia—reconnecting with biodiversity during the pandemic—to “Reimagine, Recreate, Restore” with Pakistan in 2021, which launched the UN Decade on Ecosystem Restoration. This progression continued with “Beat Plastic Pollution” in Côte d’Ivoire (2023), tackling the microplastic crisis from ocean trenches to mountain peaks, and culminated in 2024 with “Our Land. Our Future” in Saudi Arabia, focusing on desertification and the urgent need to protect fertile soils. For 2025, the theme returns to plastic pollution—and with good reason. The numbers are staggering: we produce 367 million tons of plastic annually, and without drastic changes, this could double to over 700 million tons by 2040. Jeju: A Scenic Yet Symbolic Host Choosing Jeju, South Korea as the 2025 host is no coincidence. This beautiful volcanic island is a UNESCO World Natural Heritage site, but also faces real challenges from mass tourism and waste management. It perfectly illustrates how even the most stunning places need our active protection. Moreover, South Korea has proven that effective plastic pollution policies are possible, boasting a waste management system with over 70% recycling rates for many types of packaging. What makes 2025 particularly special is the convergence of events. In November, also in South Korea, the fifth session of negotiations for a legally binding international treaty on plastic pollution will take place. Imagine the power of combining the global awareness of World Environment Day with high-level political negotiations in the same country. Do These Campaigns Actually Work? It’s a fair question. Does celebrating one day a year really help? Scientific research offers a hopeful answer. Well-structured environmental campaigns do generate measurable changes: increased environmental search queries online, greater participation in local conservation activities, and heightened media coverage of environmental issues. For example, the 2021 campaign on ecosystem restoration inspired over 4.5 billion actions reported via the official digital platform—from tree planting to river cleanups. World Environment Day works because it blends three powerful elements: reliable scientific information, global coordination, and local action. When millions receive the same message at the same time and act in their communities, the impact multiplies. Every action counts—from avoiding unnecessary plastic bags to supporting public environmental policies in your city. Behavioral research shows that individual actions, when taken en masse, can influence corporate and government decisions. Looking Ahead World Environment Day 2025 comes at a crucial time. We are in the decisive decade to limit global warming, protect biodiversity, and build a truly sustainable economic system. The #BeatPlasticPollution campaign isn’t just about reducing waste—it’s about proving we can transform entire systems when we act together. So this June 5th, when you see the hashtag #BeatPlasticPollution on social media or join a local event, remember: you’re part of a global community that’s been working for the planet for over 50 years. And every action you take, no matter how small, adds to a movement that has already achieved incredible change. Ready to be part of the solution? This June 5th, join the global conversation. Share, act, and commit to a world #BeatPlasticPollution—because protecting the environment means protecting us all. This article is the first in a four-part series on World Environment Day. Here, we explore how this global initiative began, the key themes that have shaped it over the years, and the urgent focus for 2025: beating plastic pollution. In the next articles, we’ll examine why protecting nature and biodiversity is essential to avoid pollution, deforestation, and global warming; dive deeper into the 2025 theme #BeatPlasticPollution, highlighting innovative strategies from Jeju, South Korea, and comparing them with efforts in South America and Peru; and finally, explore the role of Peru’s forests as vital biodiversity hubs, through native reforestation and monitoring campaigns led by projects like Forest Friends. Let this World Environment Day be a call not only to reflect but to act—boldly and collectively—for the health of the planet and future generations. This article was written by Virna Chávez from the Green Initiative Team. Related Reading

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Rio de Janeiro's Cristo Redentor Launches Climate Certification A New Era for Sustainable Tourism and UNESCO World Heritage Sites

Rio de Janeiro’s Cristo Redentor Leads the Way for COP30: Climate Action in Tourism for a Resilient Future

Cristo Redentor Sanctuary, Rio Book, and Green Initiative Sign Collaboration Agreement to Launch Climate Certification of this Iconic UNESCO World Heritage Site Aligned with UN Tourism efforts to promote sustainable tourism best practices across the region, and inspired by the achievements of Machu Picchu, the Santuário Cristo Redentor, Rio Book, and Green Initiative have signed a collaboration agreement to launch the climate certification process of Cristo Redentor — an emblematic cultural and religious landmark recognized as a UNESCO World Heritage Site. “Our vision for a thriving tourism sector, aligned with the great challenges humanity must overcome, is clear: tourism development and decarbonization can — and must — go hand in hand. Through this initiative, leveraging the powerful symbolism of Cristo Redentor in Rio de Janeiro, we aim to carry this message not only to other destinations in the region but to the entire world.” — Gustavo Santos, UN Tourism Director for the Americas Located within the lush Tijuca Forest National Park in Rio de Janeiro, Cristo Redentor stands as a powerful symbol of the interconnection between culture, spirituality, and nature. The Sanctuary leads a robust environmental sustainability agenda through its institutions, such as the Instituto Redemptor and the Obra Social Leste Um, coordinated under the Consórcio Cristo Sustentável. Guided by the United Nations’ 2030 Agenda and the Sustainable Development Goals (SDGs), the Sanctuary is progressively internalizing best practices in environmental and social governance, aiming to generate a positive climate impact across all its activities. “Cristo Redentor, a universal symbol of welcome and inclusion, is on its way to its centenary in 2031, establishing itself as the first cultural and religious tourist destination in Brazil to achieve this level of commitment to climate sustainability in the management of its activities. Our strategic planning and governance are aimed at integrating the best environmental practices, with the goal of positioning our monument as a communicating agent that conveys the urgent need for the holistic care of our common home.”— Father Omar Raposo, Rector of the Santuário Cristo Redentor (Christ the Redeemer Sanctuary) On April 24th, during a historic event held in Belém do Pará, the Sanctuary signed two strategic agreements. First, a Protocol of Intentions with the Government of the State of Pará to jointly advance climate and sustainability agendas ahead of COP30. Second, a collaboration agreement with Rio Book and Green Initiative to initiate the climate certification process of Cristo Redentor’s management, with a progressive strategy towards achieving a positive climate impact. Through this collaboration, Cristo Redentor will undergo a comprehensive climate certification process aimed at assessing and mitigating its carbon footprint, integrating climate action at the core of its management model. “Being involved in the Cristo Carbono Neutral Certification process is a tremendous honor and pleasure. With the support from UN Tourism, along with support from public authorities and private sector institutions, we will have a unique project! In addition to Green Initiative’s work, we will mobilize talents to organize events, national and international photography exhibitions, concerts, documentaries… In short, a powerful network of communication and achievements worthy of this major project.” — Ricardo Amaral, Director of Rio Book “This collaboration reflects our commitment to positioning climate action as a central element of regenerative and sustainable tourism. At Green Initiative, we believe that iconic sites like Cristo Redentor have the power to inspire global change—not only through environmental leadership but by engaging communities, visitors, and partners in a collective journey toward a climate-positive future.” — Tatiana Otaviano, Relationship Manager at Green Initiative Importantly, through this process, Cristo Redentor will align its efforts with the Glasgow Declaration on Climate Action in Tourism. Launched at COP26 in 2021, the Glasgow Declaration has been endorsed by over 700 organizations worldwide and calls on tourism stakeholders to halve emissions by 2030 and achieve net zero by 2050. It outlines five pathways for action: Measure, Decarbonize, Regenerate, Collaborate, and Finance. By adhering to these principles through the certification process, Cristo Redentor will further strengthen its governance framework and serve as a model for UNESCO World Heritage Sites worldwide, illustrating how tourism, cultural heritage preservation, and climate action can be mutually reinforcing pillars for sustainable development. Grounded in international standards and Green Initiative’s approach, the overall goal of the project is to internalize climate mitigation action within the Sanctuary’s management practices. In doing so, the certification process will help reinforce ongoing social, cultural, and environmental initiatives led by the Sanctuary, while also identifying and making visible new opportunities for climate action, nature conservation, and community-based cultural programs. This integrated approach will contribute to amplifying the project’s impact and outreach, strengthening Cristo Redentor’s role as a catalyst for sustainable and inclusive development. The certification process will entail a full measurement and analysis of greenhouse gas emissions balance associated with site operations and activities. It will identify and reinforce existing mitigation efforts while exploring new opportunities for carbon capture and resource efficiency. It will culminate in the development of a Climate Action Plan covering the 2025–2030 period, designed to guide strategic investments, operational improvements, and long-term social, cultural and climate-related initiatives. A Strategic Step Toward COP30 The initiative comes at a crucial time, as Brazil prepares to host COP30 from November 10 to 21, 2025, in Belém do Pará — the first time a UN Climate Conference will be held in the Amazon region, a globally significant ecosystem for climate stability. Since the launch of the Glasgow Declaration, the tourism sector has been building a compelling case for its role in addressing the climate crisis. This momentum gained significant traction at COP29 in Baku, Azerbaijan, where tourism was celebrated through the inaugural Tourism and Climate Action Day, underscoring the sector’s growing recognition as a driver of climate solutions and nature-positive action. The climate certification of Cristo Redentor aligns with these global movements and serves as a strategic contribution to Brazil’s and the broader region’s efforts to demonstrate that tourism can be a powerful force for good. By positioning a UNESCO World Heritage Site as a leader in climate mitigation,

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Circular Economy in Tourism An Essential Strategy for Climate Action and Sustainable Development of the Sector

Circular Economy in Tourism: An Essential Strategy for Climate Action and Sustainable Development of the Sector

Tourism, recognized as an engine for development and a promoter of cultural exchange, operates as a highly complex sector. Its structure ranges from small community-based enterprises to giant hotel chains and airlines, interacting within diverse and often fragile ecosystems. This very complexity places the sector at the center of a critical dual reality in the current era. The industry is highly vulnerable to climate change impacts such as extreme weather events, sea-level rise, and alterations in seasonal patterns that threaten destinations. Simultaneously, it significantly contributes to the causes of these changes. Frequently cited estimates from organizations like the World Tourism Organization (UNWTO) indicate that the sector’s carbon footprint accounts for between 8% and 10% of global GHG emissions when considering its entire value chain. This situation demands an urgent and profound transformation, as the prevailing tourism model for decades, based on a linear “take-make-dispose” economy, is currently unsustainable. In this context, the Paris Agreement, the most relevant global commitment to limit global warming to well below 2°C, establishes the binding framework for action. Key sector initiatives, such as the Glasgow Declaration on Climate Action in Tourism, translate this imperative into concrete goals for the sector: halving emissions by 2030 and achieving Net Zero as soon as possible before 2050. To address this challenge, the Circular Economy emerges not merely as another alternative, but as the fundamental operational strategy. Applied to tourism and grounded in principles promoted by leading entities like the Ellen MacArthur Foundation and adopted in policies and guidelines by multilateral organizations, the Circular Economy offers the practical tools to dismantle the linear model. Its goal is to radically optimize resource use (energy, water, materials, food) and, consequently, minimize the carbon footprint, thus becoming the main driver for fulfilling the climate commitments derived from Paris and Glasgow. The project “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy), a collaboration between CANATUR and AECID, with technical support from Green Initiative and funding from the European Union, recognizes the circular economy as a key tool that contributes to the global objectives associated with the current climate crisis. The general objective of such projects is to implement a circular development model centered on an economy where reuse, recovery, recycling, extending the useful life of products, and reducing the carbon footprint in the tourism sector prevail, while also promoting innovation and competitiveness in a fair and equitable manner. Implementing circularity in tourism involves fundamentally redesigning the experience and operation, following its basic principles: In practice, this materializes through a comprehensive approach that spans the entire tourism value chain. Some concrete examples include: Adopting these circular practices is not only essential for planetary health and meeting binding climate commitments, but also generates operational efficiencies, reduces costs, and enhances reputation. The transition from a linear production and consumption model to a circular model that prioritizes the reuse, recovery, and recycling of resources is essential for both environmental integrity and sustainable economic growth. The adoption of a circular economy model in tourism lays the operational groundwork for sustainable and responsible management. This vision of circularity prepares us and paves the way for an even greater aspiration: Regenerative Tourism—a type of tourism that not only avoids harm but actively revitalizes ecosystems, communities, and local cultures, aiming to leave them better than found. The CANATUR and AECID project is dedicated to fostering a more sustainable and low-carbon tourism model within Peru, thus establishing itself as a crucial undertaking for the global climate agenda. Recommended additional reading: World Tourism Organization (UNWTO). (2023). Climate Action in the Tourism SectorThis report provides an overview of greenhouse gas emissions measurement in tourism and assesses the sector’s climate action efforts.👉 Climate Action in the Tourism Sector World Tourism Organization (UNWTO). (2024). Policy Guidance to Support Climate Action by National Tourism AdministrationsThis policy guidance assists National Tourism Administrations in developing tourism climate action policies and initiatives to support the low-carbon transition.👉 Policy Guidance to Support Climate Action Ellen MacArthur Foundation. (2021). Circular Economy IntroductionAn introduction to the circular economy, explaining its principles and how it aims to eliminate waste and regenerate nature.👉 What is a circular economy? This article was written by Musye Lucen from the Green Initiative Team. Related Articles

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