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Riding the Wave of Change: How Roberto Meza “Muelas” Is Mobilizing Peru’s Surf Industry Toward Innovative Climate- and Nature-Positive Action

The ocean has always been Peru’s stage for surf legends. Today, it’s also becoming the frontier of climate leadership—thanks to visionaries like Roberto “Muelas” Meza, founder of Olas Perú and Global Ambassador of the World Surf Cities Network (WSCN). Earlier this month, Olas Perú officially launched its 2025–2028 Sustainability Plan at the Municipal Palace of Miraflores. The event marked a milestone not only for Peruvian surf culture but for global sustainability in sports. With this initiative, Olas Perú reaffirmed its role as the world’s first carbon-neutral surf school, setting the standard for surf communities everywhere. From Surfboards to Sustainability Boards Under the leadership of Meza and Director Silvana Pastorelli, Olas Perú’s new plan revolves around five strategic pillars: “This plan is not just a document—it’s our commitment to Peru, to the ocean, and to future generations,” said Pastorelli. “We invite everyone to paddle together toward a surf culture that inspires, regenerates, and transcends.” For Meza, sustainability isn’t an accessory—it’s the new wave that must carry the entire surf ecosystem forward. As an active voice within the WSCN, he has been instrumental in connecting surf cities like Miraflores and Cabo Blanco through shared goals of carbon neutrality, circular tourism, and climate-positive coastal management. Measuring Impact: From Commitment to Certification Olas Perú’s commitment to sustainability is backed by concrete results. In 2023, the organization conducted a rigorous carbon footprint measurement following ISO 14064-1:2018 and the Greenhouse Gas Protocol standards, covering all emission sources—from transportation to energy use and materials. These emissions were fully offset through Certified Emission Reductions (CERs) issued by the United Nations, derived from a renewable energy project in India, enabling Olas Perú to contribute to the global clean energy transition. This achievement positions Olas Perú not only as a pioneer in Latin America but as a model for surf schools worldwide, proving that sports can grow in harmony with the planet. The Power of Partnership The launch event brought together key partners and institutions shaping Peru’s green transition. Representatives from PromPerú, CANATUR, Hazla por tu Ola, LATAM Airlines, and the Municipality of Miraflores joined the discussion panel “Surf and Sustainability: Waves of Change for Peru.” Their collective message was clear: sustainability in sports thrives when public and private sectors paddle in the same direction. Olas Perú’s leadership was also recognized with the Marca Perú (Peru Brand) distinction, underscoring its role as an ambassador for responsible tourism and national pride. Miraflores and Cabo Blanco: Twin Beacons of Climate Action The Mayor of Miraflores, Carlos Canales, highlighted the district’s recognition as an official Surf City within the WSCN—thanks in large part to Olas Perú’s decades of work. Miraflores now stands beside other Peruvian coastal destinations like Cabo Blanco, which recently advanced its own sustainability agenda through the Turismo Circular Perú project, financed by AECID and the European Union and implemented with the Green Initiative. While Miraflores symbolizes the urban surf model of circular governance, Cabo Blanco represents the community-driven transformation of rural coastal tourism. Together, they embody Peru’s emerging identity as a global laboratory for climate and nature-positive development in surf cities. A Movement That Transcends the Ocean With over 33 years of history, Olas Perú continues to inspire athletes, educators, and policymakers to view surfing not only as a sport but as a vehicle for environmental restoration and social inclusion. By integrating education, circular economy principles, and ecosystem conservation into its operations, Olas Perú demonstrates how surf schools can become agents of decarbonization—turning every wave into a ripple of positive impact.Through the guidance of Roberto “Muelas” Meza and the support of partners like Green Initiative, PromPerú, and WSCN, the country is charting a new course: one where sustainability is as natural as the tide and where Peru’s surf cities ride together toward a climate-positive future. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

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Industrialization of Brazil’s Comparative Advantages: How Natural Capital Can Drive Inclusive and Sustainable Growth

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How can emerging economies grow and foster development today, in a world where protectionism has become the norm, access to markets has narrowed, technology sharing has declined, and geopolitics has taken center stage? The strategies that propelled South Korea, Taiwan, China, Singapore, and others to success decades ago no longer deliver the same results. What, then, are the new pathways and opportunities? The answer lies in identifying and seizing the vast opportunities arising from climate transition, geopolitical realignment, and the quest for resilience in global value chains. These forces are revaluing geography as one of the most powerful drivers of business and investment. This is particularly true for much of Latin America, endowed with immense natural wealth and capital—renewable energy, bioeconomy resources, critical minerals, forests, carbon markets, water, and ecosystem services, among others. There are already unmistakable signs of a shift in relative prices in favor of these assets, which could reshape the global economic game and benefit emerging economies. To unlock this potential, however, countries must transform static comparative advantages into dynamic ones—in other words, industrialize their natural assets and add value to them. The moment is favorable, but the benefits are not automatic. 🎧 This is the central theme of the new podcast series launched by Imagine Brasil, “Industrialization of Brazil’s Comparative Advantages,” conducted by professors Aldemir Drummond and Jorge Arbache. In the first episode, Maria Netto, CEO of the Instituto Clima e Sociedade (iCS), offers an in-depth analysis of the global geopolitical and economic landscape, highlighting structural crises linked to energy, food, and climate change. She discusses Brazil’s challenges and opportunities in leveraging its clean energy matrix and abundant natural resources to generate innovation, added value, and long-term development. “Industrializing natural advantages is not only about economic transformation—it’s about shaping a new, inclusive model of prosperity for the twenty-first century,” emphasizes the Imagine Brasil initiative, created in collaboration with the Fundação Dom Cabral (FDC). 🔗 Listen to the first episode on Spotify: Industrialização das vantagens comparativas do Brasil – Conversa com Maria Netto (iCS) The new Imagine Brasil podcast, conducted by Jorge Arbache (Photo/ Green Initiative’s Scientific and Technical Advisory Council member) and Aldemir Drummond, explores how Brazil can transform its natural capital into engines of innovation, inclusive prosperity, and sustainable development through the industrialization of its comparative advantages.

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Cabo Blanco Advances in Circularity and Decarbonization of Tourism in Peru

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On October 1, 2025, thanks to the Turismo Circular Peru project led by Canatur with the financing support of AECID – Agencia Española de Cooperación Internacional para el Desarrollo and the European Union, a workshop took place in El Alto, bringing together authorities, partner organizations, and local community representatives. The gathering marked the beginning of a historic process to position Cabo Blanco as an international reference for climate action and sustainable tourism through circularity. Building Circular Tourism in Cabo Blanco The workshop was led by the District Municipality of El Alto, in collaboration with CANATUR, Inkaterra, Olas Perú, and Turismo Circular Peru. Together, they explored how circular economy principles and decarbonization strategies can transform Cabo Blanco into a sustainable surf tourism hub. Participants emphasized the importance of reducing emissions, adopting circular business models, and creating local value chains that benefit the community. The event also demonstrated how the Circular Tourism Peru project strengthens local capacities, ensuring that sustainability is not only a vision but also a concrete, measurable practice. Insights and Contributions Key interventions during the workshop included: Through participatory dynamics, attendees worked on practical solutions for reducing waste, optimizing resources, and strengthening Cabo Blanco’s positioning within the International Surf Cities Network. Next Steps This workshop is the first in a cycle of activities outlined in the project agenda, which will include: These steps aim to consolidate Cabo Blanco as a national and international benchmark for sustainable, circular, and regenerative tourism. A Shared Commitment The Cabo Blanco Circular Tourism Project is made possible by the leadership of the District Municipality of El Alto and the commitment of partners including AECID, the European Union, CANATUR, Inkaterra, Olas Perú, and Turismo Circular Peru.While Green Initiative contributes with technical assistance, the driving force behind this transformation is the collective effort of partners and the local community, working hand in hand to build a more resilient, inclusive, and circular model of tourism in northern Peru. This article was written by Virna Chavez from the Green Initiative Team. Related Reading

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Machu Picchu’s Carbon-Neutral Pathway: Transparent MRV for Climate and Tourism

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Machu Picchu, Peru’s iconic UNESCO World Heritage Site, became the world’s first carbon-neutral certified tourism destination. This case study examines how the District Municipality of Machu Picchu, in collaboration with Inkaterra and under the technical coordination of Green Initiative, implemented a transparent, science-based system to measure, capture, reduce, and avoid greenhouse gas (GHG) emissions. Supported by local authorities and private sector partners, the initiative has achieved an independently verified 18.77% reduction in emissions since its initial certification in 2021. Background and Challenges Machu Picchu – a UNESCO heritage site – is the most famous archaeological site in South America and a major international tourism destination. It faces significant environmental risks due to unsustainable tourism practices, climate change, inadequate infrastructure, and policy gaps. Its Andean cloud forest ecosystem – home to rare species such as the Andean spectacled bear and orchids – is threatened by habitat loss, erosion, and shifting climate patterns. Additionally, fossil fuel use, unmanaged waste, and deforestation contribute to emissions. Maintaining its carbon-neutral status requires transparent measurement, nature-based solutions, improved infrastructure, and long-term environmental stewardship. Governance and Strategy The success of Machu Picchu’s decarbonization strategy lies in a robust multi-stakeholder governance model. Led by the District Municipality of Machu Picchu, the initiative included Inkaterra, CANATUR, The National Authority for Forest Conservation (Sernanp), International Promotion Agency (PROMPERÚ), AJE Group, TetraPak and international bodies such as UN Tourism, UNFCCC and UNESCO. Green Initiative coordinated the certification process.The climate strategy follows a three-tiered approach: Destination-level emissions accounting and planning; Business-level sustainability integration; Tourist-level engagement in carbon offsetting and restoration. This model, featured by Green Initiative at Climate Action Guide for Tourism Businesses and Destinations, available at the One Planet Network, positions tourism as a regenerative force for both climate and biodiversity. https://www.oneplanetnetwork.org/knowledge-centre/resources/climate-action-guide-tourism-businesses-and-destinations Climate Actions, Results, and Innovation Since 2019, Machu Picchu has developed a comprehensive decarbonization strategy, achieving an 18.77% reduction in its greenhouse gas (GHG) emissions — from 8,761.89 tCO₂eq in 2019 to 7,117.55 tCO₂eq in 2022. This transformation has been made possible through the implementation of innovative solutions and concrete actions, articulated under a regenerative tourism model. The main mitigation measures include: Ecological restoration and reforestation with native species have been carried out across more than five hectares of the district, with a total of 6,596 trees planted. This intervention captured 5,055.17 tCO₂eq, divided between ecological zones (156 tCO₂eq) and historic-cultural zones linked to tourism (4,899.17 tCO₂eq). Circular solid waste management in Machu Picchu includes a pyrolysis plant that transforms organic waste into biochar and a biodiesel plant that reuses cooking oil. The district also has a PET compactor, glass crushers for construction reuse, and recycling bins distributed throughout the area. These actions enable waste valorization, reduce emissions, and promote good practices among residents and visitors.Sustainable transport initiatives include the use of electric vehicles for waste collection, reducing an additional 40.80 tCO₂eq. Emission measurement and management (Scopes 1, 2, and 3) are conducted using scientifically verifiable methodologies, with a focus on Scope 1 emissions, which account for 82.08% of the total, primarily from fossil fuel use in tourist trains, responsible for 63.49% of all emissions.Residual emissions were offset through the purchase of 2,155 carbon credits from the REDD+ Brazil Nut Concessions project in Madre de Dios, implemented by BAM. This project protects 600,000 hectares of forest and benefits over 800 families. These actions are complemented by awareness efforts targeting tourists and operators, the promotion of renewable energy, and the encouragement of sustainable tourism practices, positioning Machu Picchu as a pioneering low-carbon tourism model, recognized by the United Nations and recertified for climate performance in 2024. Impacts and Recognition Through public-private partnerships, emission reductions were complemented by strengthened governance, circular economy systems, and green infrastructure. Machu Picchu was presented at COP16 as a flagship for regenerative tourism, generating over $5 million in spontaneous media coverage and reaching more than 100 countries. It was awarded South America’s Leading Tourist Attraction 2024 and highlighted at the UN Biodiversity Conference.The initiative demonstrates double materiality – reducing climate risk while generating value for visitors, communities, and investors. As highlighted by the One Planet Network (2024), it also aligns with global frameworks like the Glasgow Declaration and Climate Neutral Now. The project seeks to attract climate finance and scale the model to other sites. Conclusion Machu Picchu shows that even fragile heritage sites can reconcile tourism with environmental protection. Its 18.77% verified emissions reduction, forest restoration, and innovations in waste and mobility position it as a global climate leader. Already inspiring similar actions in Cristo Redentor and the Taj Mahal, the initiative presents a replicable model for regenerative tourism.For policymakers, businesses, and communities, the case of Machu Picchu offers more than inspiration – it offers a call to action: to shift from extractive tourism to restorative, climate-responsible travel. This article was prepared by Erika Rumiche, Virna Chavez, Musye Lusen and Ella Baehringer from the Green Initiative team. Related Reading

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Machu Picchu Achieves Significant Reduction in Carbon Emissions Since 2021 Certification

Machu Picchu’s Journey to Carbon Neutrality: Acelerating public and private decarbonization investments

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Machu Picchu, Peru – Leading Climate Action in Tourism Amidst the lush Peruvian Andes, Machu Picchu—one of the world’s most iconic cultural and natural landmarks—is redefining what it means to be a sustainable travel destination. With over 1.5 million visitors each year, the challenge was immense—but the will to act was even greater. In a recent interview for the Observatorio de Descarbonización y Economía Circular of the Cámara Nacional de Turismo (CANATUR), Elvis La Torre, Mayor of the District Municipality of Machu Picchu, shared the region’s ambitious climate goals, achievements to date, and critical lessons for the global tourism sector. A Bold Start: Why Machu Picchu Chose Decarbonization The decarbonization project officially began in 2021, led by the District Municipality of Machu Picchu, in collaboration with Inkaterra Asociación and Green Initiative. The decision was made in response to the urgent need to reduce the environmental impact of mass tourism and to shape a more resilient, sustainable development model following the COVID-19 crisis. Using 2019 as the baseline year, Machu Picchu began the Carbon Neutral Certification process and soon became the first UNESCO World Heritage Site to earn this recognition. In 2022, the destination became a signatory of the Glasgow Declaration on Climate Action in Tourism, further reinforcing its leadership in climate-smart tourism. “This certification, led by Green Initiative, gave us the opportunity to position Machu Picchu as a global leader in climate-intelligent tourism,” said Mayor La Torre in the CANATUR interview. Tangible Climate Results: From Waste to Regeneration To date, the outcomes have been remarkable: These milestones were achieved through robust collaboration among public and private stakeholders. Notably, Inkaterra, Grupo AJE, WorldXchange and Tetra Pak played key roles in implementing circular solutions. Luz del Sur provided technical assistance, while CANATUR offered strategic support, reinforcing strong climate governance. Additionally, Machu Picchu’s carbon footprint has been fully offset with 2,155 carbon credits from the REDD+ Brazil Nut Concessions project by Bosques Amazónicos (BAM), which protects over 600,000 hectares of megadiverse forests and supports more than 800 Amazon Brazil nut harvesting families in Madre de Dios, Peru. What’s Next: Scaling Impact and Inclusion Despite significant progress, major challenges remain. Chief among them is the need to expand both public and private financing to scale up the most impactful decarbonization initiatives—such as energy efficiency in tourism services and large-scale ecosystem restoration. Equally important is the continuous strengthening of existing programs, particularly those involving waste management through circular economy principles and the transition to clean energy. Most critically, there is a growing need to increase the active participation of local communities and businesses. Their involvement will be essential to ensure that this regenerative and carbon-neutral tourism model becomes permanent and self-sustaining. “The active participation of all stakeholders will be key to consolidating a regenerative and carbon-neutral tourism model that stands the test of time,” affirmed Mayor La Torre. A Model for the World Machu Picchu’s decarbonization journey is more than a local success story—it is a global call to action. As destinations worldwide face the escalating impacts of climate change, Machu Picchu proves that protecting heritage, supporting local livelihoods, and leading in climate action can go hand in hand. By embracing bold decisions, inclusive governance, and science-based climate solutions, Machu Picchu is charting a path toward a climate and nature-positive future—one that others can follow. 📌 Learn More & Get Involved Is your destination or organization ready to take the next step toward climate and nature-positive leadership? Discover how our certification and advisory services can help you generate measurable impact. 📩 Contact our team This article was written by Yves Hemelryck from the Green Initiative team Related Reading

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CANATUR and AECID, leading Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy with the support of Green Initiative

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Green Initiative, an entity recognized for its expertise in advising and certifying organizations that seek to mitigate their CO₂ emissions, is working as the technical supporting partner for the project entitled “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy). This initiative represents a collaborative endeavor between CANATUR (National Chamber of Tourism of Peru) and AECID (Spanish Agency for International Development Cooperation), also funded by the European Union. The project is dedicated to fostering a more sustainable and low-carbon tourism model within Peru, thereby establishing itself as a crucial undertaking for the global climate agenda. This project arises in a context where the circular economy is recognized as a key tool contributing to global objectives associated with the current climate crisis. Following the signing of the Paris Agreement in 2015 by 195 countries, including Peru, a new paradigm of production and consumption was generated. The main commitment is to reduce greenhouse gas emissions and curb global warming. For the tourism sector, this represents a great opportunity and a challenge to incorporate reuse, recovery, recycling, and maximizing resource efficiency, getting the sector to incorporate these practices into its operations. The Significance of the Climate Agenda for Tourist Destinations in Peru and Globally Peru, home to iconic destinations such as Machu Picchu and Cabo Blanco, holds a prominent position in global tourism. However, in common with other international destinations, the nation faces challenges related to climate change, which exert an impact on the environment, the local economy, and communities. The reduction of greenhouse gas (GHG) emissions, particularly CO2, is of fundamental importance for the protection of these destinations and to ensure their preservation for future generations. Peru, alongside the other 195 signatory nations of the Paris Agreement, is committed to substantially reducing its GHG emissions to mitigate global warming. The Circular Economy as a Key Tool Within this context, the circular economy emerges as a potent instrument for achieving these objectives. The transition from a linear model of production and consumption, characterized by “produce and discard,” to a circular model, which prioritizes the reuse, recovery, and recycling of resources, is essential for both environmental integrity and sustainable economic growth. The general objective of the project is to implement a circular development model centered on an economy where reuse, recovery, recycling, extending useful life, and reducing the carbon footprint in the tourism sector prevail, while also boosting innovation and competitiveness fairly and equitably. The Role of Green Initiative Green Initiative has established itself as a global benchmark in providing advisory services to tourist destinations, assisting them in the implementation of sustainable practices and the attainment of climate-smart management practices. The selection of the company was predicated upon its extensive experience and recognized achievements in collaborating with tourist destinations worldwide, facilitating the integration of circular economy practices and the reduction of their CO2 emissions. Green Initiative’s mission transcends the implementation of environmental policies; the organization is dedicated to transforming the operational modalities of the tourism sector, promoting climate change mitigation in an integrated manner across the entire value chain. Project Scope and Expected Results The collaboration with CANATUR and AECID presents an opportunity to disseminate this knowledge within Peru. The project aims to implement a management model based on innovative circular economy practices in 2 tourist destinations for carbon emission mitigation. Additionally, it will promote the creation of a Sectorial Commission for Circular Economy in Tourism to implement a Roadmap and flagship actions, and strengthen the capacities of tourism system actors on climate action and cleaner, circular production. The initial intervention regions are Lima, Cusco, Piura, and San Martín, although the project will have a national impact. This tourism coalition project will yield a series of deliverables that are critical for the implementation of the transition towards a more circular and sustainable tourism sector. Green Initiative will be responsible for ensuring that these deliverables are executed with the utmost quality and efficiency. Activities will include workshops, training sessions, webinars, an international conference, and the implementation of flagship actions in tourist destinations. The project aligns with global sustainable development objectives, including the Sustainable Development Goals (SDGs) such as SDG 13 (Climate Action), SDG 12 (Responsible Consumption and Production), and SDG 11 (Sustainable Cities and Communities). With the circular economy gaining increasing prominence, a unique opportunity exists to transform the tourism sector into an engine for sustainable development, generating new employment opportunities and fostering an inclusive, low-carbon economy. Active participation from stakeholders and allies is sought through backing (R) the sectoral committee, synergy (S) in activities by contributing experience and resources, and dissemination (D) of project progress. Conclusion Sustainable tourism transcends the notion of doing good; it constitutes an urgent necessity in the face of prevailing global climate challenges. Green Initiative, in conjunction with CANATUR and AECID, is at the forefront of this transformative process in Peru, assisting tourist destinations in the adoption of circular economy practices and carbon mitigation strategies. Consequently, beyond the preservation of natural splendors such as Machu Picchu and Cabo Blanco, this collaboration contributes to a more balanced and sustainable future for all stakeholders. Green Initiative, with its demonstrated expertise and leadership, will be instrumental in enabling significant Peruvian tourist destinations to progress towards a more sustainable future. This article was written by Tatiana Otaviano from the Green Initiative Team. Related reading

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Addressing Fashion’s Footprint: Sustainable Solutions for a Greener Future

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In Honor of the International Day of Zero Waste 2025 Introduction Fashion is a powerful form of self-expression, but behind the glamor lies a growing problem. The industry is under pressure for its serious environmental and social impacts. Mountains of discarded clothes, rivers turned toxic from dyes, and synthetic fibers polluting marine life are just a few of the consequences of our fast-paced fashion system. In fact, the fashion industry is responsible for up to 8% of global greenhouse gas emissions—and every second, the equivalent of a garbage truck of clothing is burned or sent to landfill. As we mark the International Day of Zero Waste 2025 on March 30th., it’s more urgent than ever to spotlight these issues. The global campaign calls for innovative, community-driven solutions to reduce waste and shift toward a circular economy—goals that align perfectly with the movement for sustainable fashion. But the tide is beginning to turn. New collaborations are emerging that blend climate action with social impact—empowering marginalized communities while tackling fashion’s environmental toll. From climate certifications to circular business models, the industry is taking bold steps to become more responsible. Designing with the full lifecycle in mind—and giving clothes second, third, even fourth lives—is key to creating real, lasting change. The Hidden Costs of Fashion Fashion doesn’t just affect what we wear—it impacts ecosystems, workers, and communities. Most of its footprint happens during production, where huge amounts of water, energy, and chemicals are used to turn raw fibers into fabric. Shockingly, over 15,000 chemicals are used in textile manufacturing. Some—like flame retardants and stain repellents—are highly toxic and hard to remove from the environment, making safe recycling nearly impossible. And it doesn’t stop there. Synthetic fabrics release microplastics into the water every time we wash them. These tiny fibers are not only polluting oceans but also entering the food chain. That’s why the European Commission has made textiles a priority in its Circular Economy Action Plan, calling for urgent reform in the sector. This makes fashion a critical part of the waste conversation—not only in landfills, but throughout its entire lifecycle. Rethinking Fashion: Toward a Circular Future To truly shift fashion onto a sustainable path, we need more than just minor tweaks—we need systemic change. This means governments, brands, suppliers, and consumers all working together. Brands are beginning to invest in eco-innovation: from green chemistry to low-impact textiles. And while change is complex, it’s not impossible. With the right support and collaboration across the supply chain, the industry can drastically cut its environmental impact. These changes represent more than just trend shifts—they’re essential actions for achieving a zero waste future, where resources are valued and waste is designed out from the beginning. Game-Changing Materials & Methods Sustainable fashion starts with smarter choices in materials and production. Here are some innovations making waves: Such practices directly support the UN’s call to reduce and avoid waste generation in high-impact sectors like fashion. Designing With the Planet in Mind Fashion design plays a crucial role in sustainability. By choosing recyclable materials and phasing out harmful chemicals, designers can make clothes easier to reuse or recycle. Other key principles include: Timeless, durable designs also mean consumers get more wear out of each piece—reducing demand for constant replacements. This shift toward intentional design and responsible consumption resonates deeply with the International Day of Zero Waste’s focus on eliminating unnecessary resource use. The Power of Conscious Consumers Shoppers hold a lot of power. By making small changes, consumers can drastically reduce fashion waste. Here’s how: Unfortunately, marketing often pushes us to believe that “new is better.” Between 2000 and 2015, clothing production doubled, while the average garment was worn half as often. To change the industry, we also need to shift this mindset. These consumer habits are crucial in helping societies move toward zero waste cultures—ones where durability and reuse are celebrated, not ignored. Reinventing the Business Model While upcycling and resale offer great short-term solutions, the real transformation lies in rethinking the entire fashion business model. Circularity isn’t just about recycling—it’s about designing for longevity, reusability, and shared ownership from the very beginning. This includes models like: The goal? Maximize the value of each piece, over and over again. By embracing these models, brands are helping build the infrastructure for low-waste societies, which is one of the International Day of Zero Waste’s main goals. Tackling the Carbon Footprint Luxury brands and mainstream labels alike are starting to calculate—and cut—their emissions. Studies show that the raw materials used in garments account for a large part of a brand’s carbon footprint. That’s why using recycled materials, reducing packaging, and even looking at employee travel can make a big difference.Encouraging consumers to care for clothes properly—and keep them longer—also helps reduce emissions during the use phase. Zero waste and carbon neutrality go hand in hand. Every step taken toward reducing fashion waste contributes to broader climate goals. Challenges and What’s Next Despite exciting progress, sustainable fashion still faces barriers. Many small-scale producers and artisans don’t have access to the tools or training they need to thrive in a sustainable market. Fast fashion’s profit-driven models often leave little room for ethical practices. There’s also a pressing need for better education—across the industry and among consumers. Schools and design programs must integrate sustainability into their curriculums. Brands need transparency. Shoppers need better information. More research is also needed—on bio-based garments, user-centered design, and even how people dispose of clothes. Understanding habits like how often people discard items, and why, can help design better solutions. Supporting education and innovation aligns directly with the Zero Waste Day’s mission to build capacity and awareness for long-term solutions to waste. Conclusion A greener fashion future is possible—but it requires commitment across the board. From innovative materials to circular design, from consumer choices to government policies, every action matters. When brands commit to sustainability across operations, and consumers shift toward mindful habits, we create a system where fashion doesn’t cost the earth. It’s time to rethink what

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Success Story: How Instituto Recicleiros is Transforming Recycling in Brazil

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Recycling in Brazil has advanced significantly in recent years, and one of the key drivers of this transformation is the Instituto Recicleiros. As a non-profit organization, Recicleiros has stood out for its innovative approach, promoting technological and social solutions to enable an ethical recycling chain in Brazilian municipalities. The Role of Recycling in Combating Climate Change Recycling is not just a waste management solution; it is also a fundamental strategy for mitigating the impacts of climate change. Currently, around 4% of greenhouse gas (GHG) emissions in Brazil come from the solid waste sector. Of these, 64.1% result from improper waste disposal in open dumps, controlled landfills, and sanitary landfills. The adoption of sustainable and integrated waste management practices, such as recycling and the circular economy, can significantly reduce these emissions. Materials like plastic, glass, paper, metal, and cooking oil, when recycled, prevent the release of methane—a gas 82.5 times more impactful than carbon dioxide (CO₂) over a 20-year period. The Recicleiros Model: Integration and Sustainability The major differentiator of Instituto Recicleiros is its ability to integrate various stakeholders in the recycling chain, including municipal governments, companies, and waste pickers, ensuring a sustainable, inclusive, and economically viable system. Through the Recicleiros Cidades Program, the organization helps municipalities implement a structured selective collection and recycling system, from waste management to training public managers and waste pickers. With a focus on efficiency, the program provides technical support for the creation of Recyclable Material Processing Units (UPMRs). These units are designed to ensure safety, ergonomics, and efficiency in waste sorting and processing, providing better working conditions for waste pickers and increasing the profitability of recycling. The Urgency of Collective Action For recycling to have a significant impact, active participation from governments, industries, and citizens is essential. Instituto Recicleiros plays a crucial role in this context, acting as a bridge between municipalities, businesses, and waste pickers. The organization trains public managers to implement efficient recycling policies, supports the development of recycling cooperatives, and carries out socio-environmental education initiatives, fostering a more engaged and efficient recycling chain. Currently, Recicleiros is present in 14 municipalities across Brazil’s five regions, including cities such as Guaxupé (MG), Naviraí (MS), Caldas Novas (GO), Serra Talhada (PE), São José do Rio Pardo (SP), and Campo Largo (PR). Conclusion Instituto Recicleiros exemplifies how the combination of innovation, technology, and social inclusion can transform waste management in Brazil. Its circular approach not only promotes environmental sustainability but also generates a significant social impact, creating job opportunities and improving the quality of life for communities across the country. The future of our planet depends on the choices we make today. Recycling is not just an economic process; it is a powerful tool against climate change. Governments, businesses, and citizens all have an essential role in building an efficient and sustainable recycling system. If you want to learn more about Recicleiros’ initiatives or contribute to this transformation, visit the official website: https://recicleiros.org.br.Together, we can make recycling in Brazil a true success story! This article was written in collaboration with Janayna Rodrigues from Instituto Recicleiros.

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The EU Right to Repair Law and Its Impacts on Global Sustainability and the Circular Economy

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The European Union has taken a transformative step towards sustainability and consumer rights with the introduction of the Right to Repair law. This legislation mandates that manufacturers provide affordable and accessible repair options for consumer electronics, marking a significant move towards reducing electronic waste (e-waste), extending product lifespans, and fostering a circular economy. However, beyond repairability, this law also has broader implications, affecting recycling policies, global sustainability efforts, and business strategies. With other regions considering similar regulations, the EU’s initiative is not just a regional policy—it’s a potential global blueprint for reducing waste and embracing climate-positive solutions. Why a Right to Repair Law is Necessary Before analyzing its impact, it is crucial to understand why the EU needed such legislation in the first place. 1. Barriers to Repairability in Product Design Some manufacturers implement design choices that make repairs more difficult, either intentionally or as a byproduct of other considerations such as cost, security, or durability. These barriers can include: While these practices may serve specific design, safety, or business objectives, they can also limit consumer choice and increase electronic waste, raising concerns about long-term sustainability and affordability of repairs. 2. Planned Obsolescence Leads to More E-Waste Planned obsolescence—where companies deliberately design products with a short lifespan—has become a significant issue. Many devices are:✔ Difficult to repair, making replacements the only viable option.✔ Software-limited, where updates slow down or disable older models.✔ Designed with non-replaceable batteries, forcing consumers to discard them sooner. 3. The Global E-Waste Crisis According to the Global E-Waste Monitor 2024, the world generated 62 million metric tons of e-waste in 2022, with only 22.3% properly collected and recycled. This marks a significant increase from previous years, with e-waste growing at a rate of 2.6 million metric tons annually. At this pace, global e-waste is expected to reach 82 million metric tons by 2030, further emphasizing the need for effective e-waste management strategies and repairability policies. Key Aspects of the EU’s Right to Repair Law The Right to Repair law, adopted in April 2024, includes several provisions to tackle these challenges: ✔ Manufacturers Must Offer Repair Services Beyond Warranty Periods✔ Spare Parts Must Be Available for Up to 10 Years✔ Consumers Must Be Informed About Repair Options Before Replacement✔ Repair Manuals & Diagnostic Tools Must Be Publicly Accessible This legislation primarily affects industries producing smartphones, tablets, laptops, and household appliances, ensuring that products remain usable for longer before being discarded. The Connection Between Repair and Recycling A common question arises: Why focus on repair instead of investing more in recycling? The answer is that both repair and recycling must work together to create a truly climate-positive, circular economy. How Repair and Recycling Complement Each Other 📖 Read more about the EU’s Circular Economy Action Plan Will Other Regions Follow? The EU’s Right to Repair law has set a global benchmark not just for repairability but also for the broader circular economy, which includes recycling, waste reduction, and resource efficiency. While the EU leads in enforcing repair-friendly regulations, other regions are adopting policies that combine repair with stronger recycling programs, extended producer responsibility (EPR), and waste reduction strategies. United States ✔ Right to Repair Initiatives: New York and California have introduced Right to Repair bills to give consumers more control over fixing their devices, though federal legislation remains in discussion.✔ E-Waste Recycling & Producer Responsibility: Several states, including Washington and Illinois, have e-waste recycling laws that require manufacturers to finance the collection and recycling of old electronics.✔ FTC Actions on Repair Monopolies: The Federal Trade Commission (FTC) has been cracking down on anti-competitive repair restrictions and advocating for policies that expand repair rights while also improving electronics recycling programs. Canada ✔ Legislative Push for Repairability: Canadian lawmakers are advocating for mandatory repairability standards, especially for consumer electronics and automobiles.✔ Extended Producer Responsibility (EPR) Laws: Provinces like British Columbia, Ontario, and Quebec have introduced EPR programs that require manufacturers to take back and recycle old electronics.✔ Battery & Electronic Waste Recycling: The Call2Recycle program, one of North America’s largest battery recycling initiatives, is expanding its reach, ensuring safer disposal of lithium-ion batteries. Australia ✔ Right to Repair in Agriculture & Consumer Electronics: Farmers have been pushing for greater access to repair agricultural equipment, particularly tractors, while the government is reviewing broader Right to Repair policies for appliances and electronic goods.✔ National E-Waste Recycling Scheme: Australia has a mandatory e-waste recycling program, requiring tech manufacturers to fund take-back and recycling systems for TVs, computers, and smartphones.✔ Product Stewardship Legislation: The government is introducing policies that ensure companies are responsible for their products’ end-of-life disposal, promoting both repairability and recyclability. Latin America & Developing Economies ✔ Repair as a Circular Economy Strategy: While Right to Repair laws are not yet widespread, local repair industries play a key role in reducing waste and extending product life cycles in many countries.✔ Growing Focus on E-Waste Management: Countries like Brazil, Colombia, and Mexico are expanding e-waste collection and recycling programs, ensuring that old electronics are properly processed rather than dumped in landfills.✔ Informal Repair and Recycling Sectors: In many developing countries, informal repair shops and recycling businesses contribute significantly to electronics reuse, but stronger regulatory frameworks are needed to ensure safe and sustainable practices. The Global Shift Towards a Circular Economy While different regions prioritize repair and recycling differently, the global trend is clear: governments are moving away from a linear “take-make-dispose” model and adopting policies that support both repairability and material recovery. ✔ Right to Repair laws are expanding worldwide, ensuring longer product lifespans.✔ Recycling policies, such as extended producer responsibility programs, are holding manufacturers accountable for waste management.✔ Battery and e-waste recycling initiatives are growing, ensuring hazardous materials are safely disposed of and valuable resources are recovered. The EU’s Right to Repair law is part of a larger sustainability movement that goes beyond repair—it is shaping a circular economy model that many other regions are adapting to their own needs. As governments continue to refine repair and recycling policies, businesses must

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Powershoring: A Game-Changer for Climate Action and Sustainable Industry

1 Comment / Green Initiative

“Powershoring is a corporate strategy designed to serve international markets by relocating energy-intensive industries to locations with clean, secure, cheap, and abundant energy,” explains Jorge Arbache, professor of economics and the originator of the concept. This innovative approach addresses sustainability, energy security, and economic efficiency while strengthening global supply chains. Unlike reshoring, nearshoring, or friendshoring—strategies often influenced by political and trade policies—powershoring is a business-driven model that prioritizes low-carbon industrial production, cost efficiency, and strategic proximity to consumer markets. As industries seek climate and nature-positive solutions, powershoring is emerging as a key enabler of decarbonization, energy transition, and green supply chain resilience. The Strategic Importance of Powershoring for Climate Action Historically, globalization prioritized low labor costs, leading to industrial concentration in Asia and other cost-effective regions. However, new economic and environmental realities are reshaping corporate priorities. Key drivers of this shift include: ✅ Climate Action & Net-Zero Goals – Reducing CO₂ emissions in industrial production.✅ Extreme Weather Events & Energy Disruptions – Increasing supply chain vulnerabilities.✅ Renewable Energy Transition – The need for stable, clean, and cost-effective energy sources.✅ Geopolitical Stability & Trade Security – Reducing risks from political and economic tensions.✅ Market Competitiveness & Green Economy Growth – Meeting global demand for sustainable, low-carbon products. According to Jorge Arbache, “Countries that combine renewable energy infrastructure, attractive labor and energy costs, and geopolitical stability stand to benefit the most from powershoring.” Powershoring offers a sustainable and cost-effective industrial strategy, ensuring long-term competitiveness in a world transitioning towards climate and nature-positive economies. Who Benefits from Powershoring? Countries and industries that meet specific clean energy, infrastructure, and economic criteria are best positioned to capitalize on powershoring. 1. Nations with Clean and Abundant Renewable Energy Countries with strong solar, wind, hydro, biomass, and geothermal energy resources can offer low-cost, sustainable electricity, attracting energy-intensive industries.📌 Examples: Brazil, Uruguay, Paraguay, Costa Rica, Norway, Iceland, Canada. 2. Regions Close to Major Consumer Markets Strategically located regions with clean energy and strong logistics enable industries to minimize transportation costs and carbon emissions.📌 Example: Latin America and the Caribbean (LAC), with proximity to North America and Europe. 3. Emerging Economies with Competitive Costs Developing nations with affordable labor, green energy incentives, and robust infrastructure offer a cost-effective and sustainable alternative for industrial relocation.📌 Examples: Brazil, Colombia, Peru, Chile. 4. Energy-Intensive Multinational Corporations Companies in steel, aluminum, glass, fertilizers, cement, automotive, and chemicals can reduce emissions, secure renewable energy, and align with sustainability regulations. 5. Consumers and Governments Powershoring enables the production of low-carbon goods at competitive prices, helping governments meet climate targets and consumers access sustainable products. Our research indicates that these beneficiaries align with real-world market trends. Sectors such as automotive, green steel, and industrial chemicals are already shifting towards low-carbon production hubs, confirming that powershoring is an emerging reality in the global energy transition. How Powershoring Accelerates the Green Transition Jorge Arbache highlights the role of powershoring in decarbonization and economic growth, stating: “By relocating industries to regions with clean, secure, and affordable energy, powershoring accelerates the global shift to a low-carbon economy while reducing costs for companies and consumers.” Key Climate and Economic Benefits: ✔ Access to cost-competitive renewable energy✔ Lower carbon footprints in industrial production✔ Stronger supply chain resilience✔ Compliance with strict environmental regulations✔ Accelerated innovation in green technologies Reports from IRENA and the United Nations Industrial Development Organization (UNIDO) confirm that industries relocating to clean-energy hubs can cut emissions by up to 40% while maintaining cost efficiency. This strategy aligns corporate interests with global climate action, ensuring that economic growth and environmental responsibility go hand in hand. Challenges and Risks of Powershoring Despite its advantages, powershoring is not without risks. Companies and governments must proactively address potential challenges, including: 🚧 Regulatory Barriers – Inconsistent policies delaying industrial investments.💸 High Initial Costs – Infrastructure and workforce training investments.🌎 Geopolitical Uncertainty – Trade policies and international conflicts affecting energy supply.⚡ Energy Price Volatility – Renewable energy dependence on weather conditions.🏭 Supply Chain Adaptation – The integration of new industrial hubs into global value chains. At Green Initiative, we reviewed global industrial policies and found that clear regulations, trade agreements, and investment incentives are crucial for successful powershoring implementation. Governments must ensure policy stability and support infrastructure development to mitigate these risks. Latin America’s Competitive Edge in Powershoring Latin America (LAC) is emerging as a global leader in powershoring due to its: ✅ High renewable energy share – Countries like Uruguay, Costa Rica, and Paraguay operate on nearly 100% renewable electricity.✅ Abundant green fuel resources – Including ethanol, biodiesel, and green hydrogen.✅ Strategic market proximity – Reducing emissions and costs for exports to North America and Europe.✅ Favorable investment climate – With strong policies for sustainable industrial development. Brazil, in particular, stands out. Arbache notes, “Brazil has an extensive renewable energy infrastructure, a highly integrated electricity grid, and significant industrial hubs, making it an ideal powershoring destination.” Powershoring’s Strategic Benefits for Europe and China 🌍 Europe: Strengthening Green Industry & Reducing Costs Europe faces rising energy prices, supply chain instability, and net-zero policy pressures. Powershoring provides a cost-effective strategy for European industries to: ✔ Secure renewable energy at lower costs✔ Reduce dependency on fossil fuel imports✔ Enhance industrial competitiveness and sustainability✔ Meet EU Green Deal targets efficiently 🇨🇳 China: Expanding Access to Clean Markets Although powershoring is often viewed as a Western strategy, China can also benefit. By investing in clean energy hubs abroad, China can: ✔ Diversify trade partnerships with sustainable economies✔ Expand access to green technologies✔ Improve its global reputation as a climate leader✔ Reduce carbon-related trade barriers The Role of Governments and Global Institutions To maximize powershoring’s potential, governments and financial institutions must create strong policy frameworks and investment incentives. 🏗 Infrastructure Expansion – Ports, industrial zones, and renewable energy grids.💰 Green Financing & Incentives – Tax benefits and investment de-risking.📜 Regulatory Stability – Clear and consistent environmental policies.🎓 Workforce Training – Skilled labor programs for green industries.📢 International Promotion – Positioning powershoring as a climate-positive investment strategy. Development banks like IDB,

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