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Brazil is on its way to Certifying the First Carbon-Neutral Ecotourism Destination Worldwide

Mainstreaming climate Action Bonito is mainstreaming carbon action to become the first carbon-neutral certified tourism destination. Brazil’s ecotourism is dominated by landscapes with astonishing biodiversity hotspots and vibrant ecosystems that provide food and shelter for native species. One of Brazil’s ecotourism “jewels” is Bonito, a small destination in Mato Grosso do Sul, which happens to be on top of the second largest fresh water on earth – The Guarani Aquifer. sustainable tourism As the world continues to recover from the unprecedented shock of the COVID-19 pandemic, rebuilding a more sustainable tourism sector remains a shared responsibility of tourism businesses and destinations worldwide. At the COP26 climate change conference held in November 2021, the UN World Tourism Organization (UNWTO), the United Nations Environment Program (UNEP), and their partners issued the Glasgow Declaration on Tourism and Climate. In this context, since August 2022, the Tourism Authority of Mato Grosso do Sul (FUNDTUR) has started a relevant effort to certify Bonito as the first Carbon Neutral ecotourism destination worldwide. According to Bruno Wendling, President of FUNDTUR: “our goal is to generate new capabilities to proactively and strategically execute GHG management, which will lead to climate-smart tourism products and services and the strategic positioning of Bonito as an international ecotourism destination”. Climate Action In practice, this means that Bonito will start the implementation: (i) concrete mitigation actions to avoid and reduce GHG emissions through investments in energy efficiency, renewable energy, and the circular economy. (ii) work on incentives to attract and promote private investment that seeks a positive impact on climate and biodiversity. Bonito’s climate certification cycle is led by Green Initiative, which was also responsible for the carbon-neutral certification of Machu Picchu. In addition to supporting Bonito’s carbon footprint analysis, Green Initiative is evaluating the carbon sinking capacity of the local forest within the specific scope of tourist attractions. With the development of the ability to measure and monitor Bonito’s climate performance, it will be possible to set emission targets, assess progress and, through this, attract investments and climate finance that allow us to boost the international competitiveness of the Bonito destination. Learn how to engage your Business in a New Level of Leadership and Competitiveness. Become Climate Positive, Climate Neutral, and Climate Measured Certified here.

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World exchange becomes Carbon Neutral certified

WorldXchange becomes Carbon Neutral Certified

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Worldxchange is the first Currency Exchange House in the world to reach the Carbon Neutral Certification The Company WorldXchange, a foreign currency exchange house with more than 40 years of experience in the national market. Conveniently located in the country’s main airports, our services are characterized by their reliability, agility, and competitiveness. The company´s ISO 9001 certification ensures compliance with high-quality standards. It guarantees commitment and continued improvement. Tourism is one of the most critical sectors for the country’s economic recovery. It provides outstanding contribution to generating work and income opportunities. Peru needs to promote the reactivation of Tourism in a different way. Namely, by internalizing the lessons that COVID-19 has left us. Lessons Learned One of the ways to promote the recovery of tourism activity is by supporting the international climate agenda. WorldXchange understands that the Peruvian tourism sector must engage in a sustainable development path. This is by adopting smart climate action practices that will contribute with efficiency and innovation – Building Tourism Back Better. The tourism sector of Peru has been taking significant steps in this direction. The certification of Machu Picchu as the first carbon-neutral UNESCO Designated Site is perhaps the best example for this. This good news has spread worldwide and has given our emblematic heritage site access to financing sources and international recognition. Like National Geographic, Lonely Planet, United Nations Climate Change, and the World Tourism Organization. At WorldXchange we believe that this effort is consistent with the current needs of tourism industry and needs to be widely supported by all tourism stakeholders, including airports, hotels, tourism operators and agencies, transport, and the entire set of organizations that make up the value chain. In this context, WorldXchange has been working with Green Initiative to introduce climate action at the core of its business model. “One of the lessons that Covid-19 leaves us is that from wherever we are, we must do things differently. At WorldXchange we are committed to the reactivation of tourism with climate responsibility. Responsible companies must support intelligent and climate-responsible economic reactivation. From which, we all benefit. This is our great challenge today.” Raul Villa Green Initiative is very proud to announce that WorldXchange is the first Currency Exchange House in the world to reach the Carbon Neutral Certification. Engage Learn how to engage your Travel Business into a New Level of Leadership and Competitiveness. Become Climate Positive, Climate Neutral and Climate Measured certified here.

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International Travel Award Green Initiative

Green Initiative wins international travel award

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and the winner is GREEN INITIATIVE! For its holistic approach to decarbonizing tourism in Machu Picchu, becoming the First Carbon Neutral Tourism Destination Worldwide. On April 16th, the day in São Paulo was marked by an important event. It was the handing out of the Responsible Tourism Awards, created to recognize advances in the Travel Market. Thus, paving the way for replicating successful cases and the joint construction of a more sustainable world. The award Created eight years ago to validate good practices within the tourism industry. 18 professionals from different areas across the entire continent judged the finalists in six categories. Three criteria where considered: originality, impact, and potential for replication within the tourism industry. The work led by Green Initiative and local partners such as the municipality of Machu Picchu, InkaTerra Hotels Group, and AJE Group has introduced climate mitigation action at the core of the tourism destination management of Machu Picchu. Green Initiative Approach For Climate Action Following the Green Initiative approach for climate action in the tourism industry, partners worked together on 3 levels of influence: Judges considered this initiative a global reference ¨to be watched¨ due to its pragmatic multi-sectorial approach. As well as the scaling up possibilities for other destinations worldwide. Also, judges believe Green Initiative has led to a ¨holistic solution¨. Since it brings all stakeholders to the same table and shares responsibility for a ¨shift of course¨. Hence, that can benefit local communities, businesses, and the planet. This international Award is a milestone for all tourism destinations worldwide. It is evident that tourism can lead the way into a climate-neutral transformation. And as a consequence, it is fundamental for the long-term prosperity of humanity. Lastly, learn how to engage your Travel Business into a New Level of Leadership and Competitiveness by becoming Climate Positive, Climate Neutral and Climate Measured certified here.

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