Tourism, recognized as an engine for development and a promoter of cultural exchange, operates as a highly complex sector. Its structure ranges from small community-based enterprises to giant hotel chains and airlines, interacting within diverse and often fragile ecosystems. This very complexity places the sector at the center of a critical dual reality in the […]
Green Initiative, an entity recognized for its expertise in advising and certifying organizations that seek to mitigate their CO₂ emissions, is working as the technical supporting partner for the project entitled “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy). This initiative represents a collaborative
Why Understanding Emissions in Tourism Matters Climate change is no longer an abstract concern. For the tourism industry, it has become a real and pressing issue that influences infrastructure, customer preferences, operational costs, and even destination viability. More travelers are making decisions based on sustainability, and regulators are introducing stricter environmental guidelines across markets. For
Where Do Your Tourism Emissions Really Come From? Read More »
Travel Is Beautiful. But It Comes at a Cost. Travel opens our eyes to the wonders of the world. From hiking through lush rainforests to relaxing on tropical beaches, the memories we create while exploring are priceless. However, each trip we take also comes with an environmental cost—particularly in the form of carbon emissions. That’s
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A Historic Victory for Sustainable and Smart Tourism in Brazil and Mato Grosso do Sul Mato Grosso do Sul has once again demonstrated its leadership in sustainable and smart tourism by securing three major awards at the International Smart Destinations Fair (FIDI) 2025. These achievements highlight the state’s dedication to innovation, governance, and environmental responsibility,
Bonito Carbono Neutro Wins Prestigious FIDI 2025 Environmental Sustainability Award Read More »
The Future of Sustainable Tourism in Brazil Begins in Bonito Bonito, one of Brazil’s most renowned ecotourism destinations, continues to solidify its position as a global reference in sustainable tourism. Through a strong collaboration with the Mato Grosso do Sul Tourism Foundation (Fundtur MS), led by Bruno Wendling, Bonito has achieved significant advancements in integrating
The Growing Role of Sustainability in Business Sustainability has become a crucial focus for businesses worldwide, with organizations investing in climate-positive initiatives, nature-positive solutions, and obtaining climate certifications to align with global environmental goals. However, a surprising trend is emerging—many companies are choosing to stay silent about their sustainability efforts. This phenomenon, known as “greenhushing,”
The travel and tourism industry contributes nearly 8% of global carbon emissions, making it a key sector in the fight against climate change. To transition toward a net zero future, businesses must move beyond carbon offsetting and integrate climate action directly into their operations. The World Travel & Tourism Council (WTTC) has developed a Net
The Roadmap to Net Zero: How Travel & Tourism Can Lead the Decarbonization Effort Read More »
How Artificial Intelligence is Transforming Tourism for a Climate and Nature-Positive Future Tourism is one of the world’s most resilient industries, contributing to economic growth, cultural exchange, and job creation. However, climate change, ecosystem degradation, and rising carbon emissions threaten its long-term sustainability. To secure a climate and nature-positive future, the tourism industry must balance
AI-Powered Sustainable Tourism: The Future of Travel and Climate Action Read More »
Green Initiative congratulates Mato Grosso do Sul for earning a Top 3 position in Embratur’s “Best ESG Practices in Brazilian Destinations” contest, showcasing their sustainable tourism and climate action leadership. The Agência Brasileira de Promoção Internacional do Turismo (Embratur) recently announced the winners of its prestigious “Melhores Práticas ESG nos Destinos Brasileiros” (Best ESG Practices
