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Cabo Blanco Launches Workshops on Circular Tourism and Carbon Management Skills, Jobs, and Growth for a Sustainable Future

Cabo Blanco Launches Workshops on Circular Tourism and Carbon Management: Skills, Jobs, and Growth for a Sustainable Future

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The Cabo Blanco Carbon Neutral Certification Project—led by the Municipalidad Distrital El Alto, CANATUR, AECID (Cooperación Española), the European Union, and organized by Green Initiative, responsible for the technical assistance of the Circular Tourism Peru project, with funding from AECID and the European Union, and with the valuable support of partners including Inkaterra Hotels, ITA Inkaterra Asociación and Olas Perú—is setting a new benchmark for sustainable tourism in northern Peru. At the core of this initiative is the creation of specialized training workshops designed to strengthen the technical and operational capacities of local tourism actors, both public and private. These sessions will enable stakeholders to adopt circular economy practices and implement carbon management tools, ensuring that Cabo Blanco advances toward becoming a climate-neutral and internationally competitive destination. Building Local Skills for Global Competitiveness The workshops—organized under the Turismo Circular Perú project, led by CANATUR with the support of AECID (Spanish Cooperation), the European Union, and carried out by Green Initiative —will combine technical training with practical application. Participants will learn how to: As Carlos Loayza, General Manager of CANATUR, notes:“These workshops are not just about knowledge transfer—they are about giving our communities the tools to become leaders in sustainable tourism, generating opportunities for business and employment while caring for the environment.” Driving Socio-Economic Benefits Investing in sustainability has clear economic advantages. Studies of certified sustainable hotels have shown measurable benefits, including higher revenue per available room (RevPAR) and stronger competitiveness. At the same time, niche markets such as surf tourism are already delivering significant local impact: in nearby Lobitos, surf tourism injects an estimated US$3.6 million annually into the local economy through visitor spending. By equipping Cabo Blanco’s stakeholders with the right skills, the workshops are expected to: As Tatiana Otaviano, Head of Relationships of Green Initiative, explains:“Sustainability is no longer just an environmental responsibility—it is an engine for prosperity. By training local actors in circularity and carbon management, we ensure that Cabo Blanco’s communities benefit directly from tourism growth.” A Shared Commitment The Cabo Blanco Carbon Neutral Certification Project represents a collective effort: As Mayor Reedy Bancayán Palomino of El Alto affirms:“For Cabo Blanco, this project is about more than tourism—it is about shaping a sustainable future, creating opportunities for our youth, and positioning our community as a global example.” Agenda – Cabo Blanco Carbon Neutral Certification Project Launch Location: Cabo Blanco, El Alto District, Piura – Peru Date: October 1, 2025Time: 14:00 hrs 1. Welcome and Introduction – 20 min Cultural activity: traditional local performance 2. Workshop: Circular Tourism Peru Project – 45 minOrganized by CANATUR, with funding from AECID – European Union and technical support from Green Initiative. 3. Cabo Blanco / El Alto Destination Development – 30 min Closing: Signing of the Glasgow Declaration on Climate Action in Tourism Looking Ahead These workshops are not isolated events; they are catalysts of transformation. By investing in capacity-building, Cabo Blanco is laying the foundation for a climate-positive, circular, and inclusive tourism model that delivers measurable environmental benefits while driving socio-economic growth.From training to action, from local empowerment to global recognition—Cabo Blanco is proving that sustainable tourism can create jobs, strengthen communities, and protect the planet. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

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Inkaterra: 50 Years of Pioneering Sustainable Tourism and Global Climate Action

Inkaterra: 50 Years of Pioneering Sustainable Tourism and Global Climate Action

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Few organizations have done as much to redefine the future of tourism as Inkaterra, a true pioneer in sustainability, Peru ecotourism, and biodiversity conservation across Latin America. This year, as Inkaterra celebrates its 50th anniversary, the Green Initiative team is honored to recognize and celebrate our partner’s extraordinary journey — one that has transformed not only the way we experience travel, but also the way we connect with nature and contribute to a more climate positive and nature positive future. Joe Koechlin: A Visionary Behind Inkaterra’s 50 Years At the heart of Inkaterra’s 50-year journey is Joe Koechlin, its founder and driving force. Since establishing Inkaterra in 1975, Koechlin has redefined what tourism can mean for both travelers and the planet. His conviction was clear from the start: hospitality must be inseparable from conservation, scientific research, and cultural preservation. Guided by this vision, Koechlin transformed Inkaterra into one of the world’s most respected models of sustainable hotels and regenerative tourism. Under his leadership: Koechlin’s work has also had profound international resonance. His voice has been instrumental in showing how the private sector can align with global climate goals while delivering unforgettable travel experiences. With Inkaterra soon reaching its 50th anniversary in 2025, his leadership continues to inspire new generations of hoteliers, conservationists, and travelers committed to a climate and nature positive future. Inkaterra: A Legacy of Conservation and Innovation Since its founding in 1975, Inkaterra has been at the forefront of ecotourism and environmental preservation. Through scientific research, reforestation, and community engagement, the organization has created a model where hospitality, ecotourism, and conservation walk hand in hand. Over the decades, their projects have become international milestones, showing the world that protecting biodiversity and generating social value are not only possible, but essential. The August edition of Inkaterra’s newsletter highlights this remarkable legacy in the article “Inkaterra 50th Anniversary Milestones”, celebrating half a century of achievements in protecting Peru’s natural and cultural heritage. From pioneering sustainable tourism in the Amazon to creating conservation projects in Cusco and Cabo Blanco, Inkaterra continues to inspire destinations worldwide. A Strategic Alliance for a Climate Positive Future Our collaboration with Inkaterra is built on a shared vision: that the tourism industry can be a driver of climate action and ecosystem regeneration. Together, we have celebrated achievements that resonated across the globe: Forest Friends at the Economy of Francesco We are deeply grateful to Inkaterra for highlighting our project Forest Friends in their newsletter article “INKATERRA AND GREEN INITIATIVE: GLOBAL RECOGNITION FOR ECOSYSTEM RESTORATION”. Forest Friends was recently selected to be showcased at the Economy of Francesco Extraordinary Ideas Global Event 2025, a gathering inspired by Pope Francis that brings together leaders, entrepreneurs, and changemakers to build a new economy rooted in social justice, environmental sustainability, and the common good. This recognition is not just about our work — it is a testament to a shared commitment with Inkaterra: proving that tourism can be a powerful tool for climate and nature positive transformation. Facilitate your businesses journey towards value-driven climate and nature positive impacts with Forest Friends. Through Forest Friends, individuals, companies, and institutions can calculate and offset their carbon footprint by planting native trees, protecting biodiversity, and generating social benefits in regions of high ecological importance such as the Osa Peninsula (Costa Rica), Madre de Dios (Peru), and beyond. Looking Ahead: A Shared Path Toward 2050 As Inkaterra steps into its next 50 years, we celebrate their pioneering role in uniting science, tourism, and conservation. Together, we are building replicable models for sustainable tourism that inspire global action and directly support the goals of the UN Decade on Ecosystem Restoration. On behalf of the Green Initiative and our global Forest Friends community, we congratulate Inkaterra on this historic milestone. May the next decades bring even greater achievements in climate action, biodiversity conservation, and regenerative tourism — for Peru, Latin America, and the world. This article was written by Yves Hemelryck from the Green Initiative team

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Circular Economy in Tourism An Essential Strategy for Climate Action and Sustainable Development of the Sector

Circular Economy in Tourism: An Essential Strategy for Climate Action and Sustainable Development of the Sector

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Tourism, recognized as an engine for development and a promoter of cultural exchange, operates as a highly complex sector. Its structure ranges from small community-based enterprises to giant hotel chains and airlines, interacting within diverse and often fragile ecosystems. This very complexity places the sector at the center of a critical dual reality in the current era. The industry is highly vulnerable to climate change impacts such as extreme weather events, sea-level rise, and alterations in seasonal patterns that threaten destinations. Simultaneously, it significantly contributes to the causes of these changes. Frequently cited estimates from organizations like the World Tourism Organization (UNWTO) indicate that the sector’s carbon footprint accounts for between 8% and 10% of global GHG emissions when considering its entire value chain. This situation demands an urgent and profound transformation, as the prevailing tourism model for decades, based on a linear “take-make-dispose” economy, is currently unsustainable. In this context, the Paris Agreement, the most relevant global commitment to limit global warming to well below 2°C, establishes the binding framework for action. Key sector initiatives, such as the Glasgow Declaration on Climate Action in Tourism, translate this imperative into concrete goals for the sector: halving emissions by 2030 and achieving Net Zero as soon as possible before 2050. To address this challenge, the Circular Economy emerges not merely as another alternative, but as the fundamental operational strategy. Applied to tourism and grounded in principles promoted by leading entities like the Ellen MacArthur Foundation and adopted in policies and guidelines by multilateral organizations, the Circular Economy offers the practical tools to dismantle the linear model. Its goal is to radically optimize resource use (energy, water, materials, food) and, consequently, minimize the carbon footprint, thus becoming the main driver for fulfilling the climate commitments derived from Paris and Glasgow. The project “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy), a collaboration between CANATUR and AECID, with technical support from Green Initiative and funding from the European Union, recognizes the circular economy as a key tool that contributes to the global objectives associated with the current climate crisis. The general objective of such projects is to implement a circular development model centered on an economy where reuse, recovery, recycling, extending the useful life of products, and reducing the carbon footprint in the tourism sector prevail, while also promoting innovation and competitiveness in a fair and equitable manner. Implementing circularity in tourism involves fundamentally redesigning the experience and operation, following its basic principles: In practice, this materializes through a comprehensive approach that spans the entire tourism value chain. Some concrete examples include: Adopting these circular practices is not only essential for planetary health and meeting binding climate commitments, but also generates operational efficiencies, reduces costs, and enhances reputation. The transition from a linear production and consumption model to a circular model that prioritizes the reuse, recovery, and recycling of resources is essential for both environmental integrity and sustainable economic growth. The adoption of a circular economy model in tourism lays the operational groundwork for sustainable and responsible management. This vision of circularity prepares us and paves the way for an even greater aspiration: Regenerative Tourism—a type of tourism that not only avoids harm but actively revitalizes ecosystems, communities, and local cultures, aiming to leave them better than found. The CANATUR and AECID project is dedicated to fostering a more sustainable and low-carbon tourism model within Peru, thus establishing itself as a crucial undertaking for the global climate agenda. Recommended additional reading: World Tourism Organization (UNWTO). (2023). Climate Action in the Tourism SectorThis report provides an overview of greenhouse gas emissions measurement in tourism and assesses the sector’s climate action efforts.👉 Climate Action in the Tourism Sector World Tourism Organization (UNWTO). (2024). Policy Guidance to Support Climate Action by National Tourism AdministrationsThis policy guidance assists National Tourism Administrations in developing tourism climate action policies and initiatives to support the low-carbon transition.👉 Policy Guidance to Support Climate Action Ellen MacArthur Foundation. (2021). Circular Economy IntroductionAn introduction to the circular economy, explaining its principles and how it aims to eliminate waste and regenerate nature.👉 What is a circular economy? This article was written by Musye Lucen from the Green Initiative Team. Related Articles

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CANATUR and AECID, leading Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy with the support of Green Initiative

CANATUR and AECID, leading Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy with the support of Green Initiative

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Green Initiative, an entity recognized for its expertise in advising and certifying organizations that seek to mitigate their CO₂ emissions, is working as the technical supporting partner for the project entitled “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy). This initiative represents a collaborative endeavor between CANATUR (National Chamber of Tourism of Peru) and AECID (Spanish Agency for International Development Cooperation), also funded by the European Union. The project is dedicated to fostering a more sustainable and low-carbon tourism model within Peru, thereby establishing itself as a crucial undertaking for the global climate agenda. This project arises in a context where the circular economy is recognized as a key tool contributing to global objectives associated with the current climate crisis. Following the signing of the Paris Agreement in 2015 by 195 countries, including Peru, a new paradigm of production and consumption was generated. The main commitment is to reduce greenhouse gas emissions and curb global warming. For the tourism sector, this represents a great opportunity and a challenge to incorporate reuse, recovery, recycling, and maximizing resource efficiency, getting the sector to incorporate these practices into its operations. The Significance of the Climate Agenda for Tourist Destinations in Peru and Globally Peru, home to iconic destinations such as Machu Picchu and Cabo Blanco, holds a prominent position in global tourism. However, in common with other international destinations, the nation faces challenges related to climate change, which exert an impact on the environment, the local economy, and communities. The reduction of greenhouse gas (GHG) emissions, particularly CO2, is of fundamental importance for the protection of these destinations and to ensure their preservation for future generations. Peru, alongside the other 195 signatory nations of the Paris Agreement, is committed to substantially reducing its GHG emissions to mitigate global warming. The Circular Economy as a Key Tool Within this context, the circular economy emerges as a potent instrument for achieving these objectives. The transition from a linear model of production and consumption, characterized by “produce and discard,” to a circular model, which prioritizes the reuse, recovery, and recycling of resources, is essential for both environmental integrity and sustainable economic growth. The general objective of the project is to implement a circular development model centered on an economy where reuse, recovery, recycling, extending useful life, and reducing the carbon footprint in the tourism sector prevail, while also boosting innovation and competitiveness fairly and equitably. The Role of Green Initiative Green Initiative has established itself as a global benchmark in providing advisory services to tourist destinations, assisting them in the implementation of sustainable practices and the attainment of climate-smart management practices. The selection of the company was predicated upon its extensive experience and recognized achievements in collaborating with tourist destinations worldwide, facilitating the integration of circular economy practices and the reduction of their CO2 emissions. Green Initiative’s mission transcends the implementation of environmental policies; the organization is dedicated to transforming the operational modalities of the tourism sector, promoting climate change mitigation in an integrated manner across the entire value chain. Project Scope and Expected Results The collaboration with CANATUR and AECID presents an opportunity to disseminate this knowledge within Peru. The project aims to implement a management model based on innovative circular economy practices in 2 tourist destinations for carbon emission mitigation. Additionally, it will promote the creation of a Sectorial Commission for Circular Economy in Tourism to implement a Roadmap and flagship actions, and strengthen the capacities of tourism system actors on climate action and cleaner, circular production. The initial intervention regions are Lima, Cusco, Piura, and San Martín, although the project will have a national impact. This tourism coalition project will yield a series of deliverables that are critical for the implementation of the transition towards a more circular and sustainable tourism sector. Green Initiative will be responsible for ensuring that these deliverables are executed with the utmost quality and efficiency. Activities will include workshops, training sessions, webinars, an international conference, and the implementation of flagship actions in tourist destinations. The project aligns with global sustainable development objectives, including the Sustainable Development Goals (SDGs) such as SDG 13 (Climate Action), SDG 12 (Responsible Consumption and Production), and SDG 11 (Sustainable Cities and Communities). With the circular economy gaining increasing prominence, a unique opportunity exists to transform the tourism sector into an engine for sustainable development, generating new employment opportunities and fostering an inclusive, low-carbon economy. Active participation from stakeholders and allies is sought through backing (R) the sectoral committee, synergy (S) in activities by contributing experience and resources, and dissemination (D) of project progress. Conclusion Sustainable tourism transcends the notion of doing good; it constitutes an urgent necessity in the face of prevailing global climate challenges. Green Initiative, in conjunction with CANATUR and AECID, is at the forefront of this transformative process in Peru, assisting tourist destinations in the adoption of circular economy practices and carbon mitigation strategies. Consequently, beyond the preservation of natural splendors such as Machu Picchu and Cabo Blanco, this collaboration contributes to a more balanced and sustainable future for all stakeholders. Green Initiative, with its demonstrated expertise and leadership, will be instrumental in enabling significant Peruvian tourist destinations to progress towards a more sustainable future. This article was written by Tatiana Otaviano from the Green Initiative Team. Related reading

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Where Do Your Tourism Emissions Really Come From

Where Do Your Tourism Emissions Really Come From?

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Why Understanding Emissions in Tourism Matters Climate change is no longer an abstract concern. For the tourism industry, it has become a real and pressing issue that influences infrastructure, customer preferences, operational costs, and even destination viability. More travelers are making decisions based on sustainability, and regulators are introducing stricter environmental guidelines across markets. For tourism businesses—whether you run a hotel, operate tours, or manage a restaurant—understanding your greenhouse gas (GHG) emissions is the essential first step to building a sustainable and competitive business model. This begins with understanding what causes emissions and how to categorize them using internationally recognized frameworks. The Climate Action Guide for Tourism Businesses and Destinations by Green Initiative provides a clear, evidence-based path to help businesses assess, track, and reduce emissions at every level of the value chain. Understanding Scope 1, 2, and 3 Emissions The Greenhouse Gas Protocol (GHG Protocol) organizes emissions into three distinct categories, known as Scope 1, Scope 2, and Scope 3. This classification helps tourism businesses understand where emissions are generated and where reduction efforts should be concentrated. Scope 1: Direct Emissions These are emissions released from sources that are owned or directly controlled by the business. They include: For example, a hotel that uses gas-powered water heaters or diesel generators is producing Scope 1 emissions. Scope 2: Indirect Energy Emissions Scope 2 emissions are those generated from the production of energy that is purchased and consumed by the business. This includes: A travel agency that consumes electricity in its office space is responsible for Scope 2 emissions related to the electricity provider’s generation methods. Scope 3: Other Indirect Emissions Scope 3 emissions are indirect emissions that occur throughout the value chain but are not directly controlled by the business. These are often the most complex and the most significant in volume. Examples include: For most tourism businesses, Scope 3 emissions represent the largest share of their total carbon footprint. Emissions by Business Type in Tourism The Green Initiative guide provides a detailed breakdown of how different types of tourism-related businesses contribute to emissions. Understanding these patterns helps businesses identify their emission hotspots and implement targeted climate actions. Hotels and Accommodations Hotels are energy-intensive operations, with emissions originating from various areas: Actionable steps include switching to energy-efficient appliances, training staff on energy-saving practices, offering towel and linen reuse programs, managing food waste, and sourcing products locally. Tour Operators and Travel Agencies These businesses may seem less energy-intensive, but emissions can be significant: Key strategies include regenerative tourism, integrating more low-emission transportation options, choosing eco-certified accommodation partners, offering carbon offset options to customers, and consolidating itineraries to reduce intra-destination travel. Restaurants, Bars, and Hospitality Venues Hospitality venues have concentrated emissions due to: Actions such as sourcing local, plant-based ingredients, optimizing inventory to reduce waste, and transitioning to compostable packaging can significantly lower the carbon footprint. Retail Shops, Attractions, and Leisure Providers These entities generate emissions mainly through: Businesses can improve their environmental performance by choosing sustainable suppliers, minimizing single-use plastics, and offering climate-conscious products and experiences. How to Start Measuring Your Tourism Emissions For tourism businesses that want to act, the first step is to measure emissions accurately. The process can be approached in a structured and manageable way: Step 1: Collect Data Gather the following data categories: Step 2: Apply Frameworks Use internationally accepted frameworks such as: Step 3: Analyze and Prioritize Once data is compiled: Business Benefits of Taking Climate Action Reducing emissions is not just an environmental imperative—it’s a smart business strategy. Companies that adopt climate-positive practices gain a competitive advantage in multiple ways. Customer Preference An increasing number of travelers prefer sustainable options. Offering climate-conscious experiences can attract eco-minded customers and enhance brand loyalty. Cost Reduction Energy efficiency and waste reduction lead to operational savings. Businesses often see rapid financial returns from installing LED lighting, optimizing refrigeration, or improving water use efficiency. Compliance and Risk Mitigation Regulatory frameworks related to emissions and sustainability are expanding globally. Businesses that prepare early will be better positioned to comply with future laws and avoid fines or reputational risk. Certification and Reputation Sustainability certifications such as those offered by Green Initiative (Climate Positive, Carbon Neutral and Carbon Measured) enhance credibility, improve visibility in search engines, and are increasingly valued in procurement processes and partnerships. Moving Beyond Sustainability: The Power of Regenerative Tourism While reducing emissions and minimizing harm is essential, leading tourism businesses are now embracing a more ambitious vision—regenerative tourism. Unlike traditional sustainability models that aim to “do less harm,” regenerative tourism is about actively restoring and improving ecosystems, cultures, and communities through tourism activities. It challenges businesses not only to neutralize their impact but to leave destinations better than they were before. This includes practices such as: Green Initiative’s approach aligns fully with this philosophy, providing pathways for tourism businesses to become genuine stewards of place, not just visitors or service providers. In a world where travelers are seeking deeper meaning, authenticity, and purpose, regenerative tourism represents not only a moral responsibility—but a strategic advantage – says Yves Hemelryck from the Green Initiative Team. Final Thoughts: From Awareness to Strategic Action Understanding your emissions is more than a technical exercise. It is the foundation for meaningful climate action and long-term business success in a rapidly changing world. By identifying where emissions originate and applying targeted reduction strategies, tourism businesses can play a leading role in building a more resilient and responsible industry—while also improving their operations, finances, and reputation. Whether your business is just starting its sustainability journey or seeking certification and performance reporting, the most important step is to begin. Contact us to learn how your tourism business can measure, reduce, and certify its emissions with expert guidance. Our team at Green Initiative is here to support you in becoming Climate and Nature Positive. Get in touch now at greeninitiative.eco/contact. Related reading

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Why You Should Calculate Your Carbon Footprint When You Travel Green Initiative

Why You Should Calculate Your Carbon Footprint When Traveling

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Travel Is Beautiful. But It Comes at a Cost. Travel opens our eyes to the wonders of the world. From hiking through lush rainforests to relaxing on tropical beaches, the memories we create while exploring are priceless. However, each trip we take also comes with an environmental cost—particularly in the form of carbon emissions. That’s why calculating your carbon footprint when you travel is more important than ever. What Is a Carbon Footprint in Travel? A carbon footprint is the total amount of greenhouse gases, especially carbon dioxide (CO2), that are generated by our actions. When it comes to travel, this includes emissions from: The longer and more luxurious your journey, the larger your carbon footprint. But the good news? You can measure, understand, and offset this impact. Why Should You Calculate It? 1. Awareness Is the First Step Toward Change Understanding your carbon emissions helps you make more informed choices. For example, you might choose a direct flight over one with layovers, or opt for eco-certified accommodations like Inkaterra Hotels. 2. Make Climate-Positive, Regenerative Travel a Reality By calculating your footprint, you empower yourself to travel in a climate-conscious and regenerative way. Regenerative tourism goes beyond sustainability—it actively restores and revitalizes the places we visit. This means your travel can help heal ecosystems, support local communities, and restore biodiversity. 3. Support Ecosystem Restoration and Global Climate Goals Knowing your impact also allows you to take meaningful action by supporting reforestation projects that help absorb carbon emissions from the atmosphere. It’s an essential part of building a climate and nature positive future. How to Calculate Your Travel Emissions Luckily, it’s never been easier to understand your travel impact. At Forest Friends, you can use a variety of carbon calculators to estimate and decarbonize your emissions: Each tool will: It’s fast, intuitive, and helps you make a positive difference in every aspect of your lifestyle. The Best Part? Forest Friends Makes Decarbonizing Easy “Calculate Your Emissions and Decarbonize Your Footprint Planting Trees. Simply input your daily habits—commutes, energy use, flights, and more—into the calculator, and let Forest Friends do the rest. We’ll estimate your carbon emissions equivalent and match you with the perfect trees to plant, tailored to decarbonize your impact on the planet.” Whether you’re flying for business, going on vacation, driving cross-country, booking hotels, or staying at home, your choices can become part of the solution. Regenerative Tourism: The Future of Travel Regenerative tourism is a transformative model that gives back more than it takes. It emphasizes healing ecosystems, empowering local communities, and enhancing biodiversity. At Green Initiative, we champion regenerative tourism through our Climate Positive Certification, which helps businesses and destinations align with global climate goals and stand out as true leaders in sustainability. Our platform, Forest Friends, offers certifications and carbon tools tailored for the tourism industry, ensuring both travelers and companies can contribute meaningfully to ecosystem restoration. Tour Operators Are Already Leading the Way Many forward-thinking travel companies are already stepping up and integrating carbon accountability into their experiences. Agencies like Tulu Travel, Swetours, and Kuoda Travel are calculating emissions for their travelers and supporting reforestation efforts in South America. These pioneers are not only enhancing guest experiences but also becoming part of a movement for regenerative tourism. If you run a tourism business, it’s time to join them. Learn more about how your agency can get involved at Forest Friends for Businesses. Be a Climate and Nature Positive Traveler The future of travel is regenerative. By calculating and offsetting your carbon emissions, you’re not just reducing harm—you’re contributing to climate and nature positive action. At Green Initiative, we believe sustainability starts with awareness and ends with impact. Visit Forest Friends today, calculate your footprint, and join a growing movement of responsible travelers and companies restoring ecosystems one tree at a time. Ready to take the first step? Use the Air Travel Carbon Emissions Calculator, or try our tools for land travel, hotel stays, and even at home, and start your journey toward climate-positive, regenerative travel today. Related Articles

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Bonito Carbono Neutro Wins Prestigious FIDI 2025 Environmental Sustainability Award

Bonito Carbono Neutro Wins Prestigious FIDI 2025 Environmental Sustainability Award

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A Historic Victory for Sustainable and Smart Tourism in Brazil and Mato Grosso do Sul Mato Grosso do Sul has once again demonstrated its leadership in sustainable and smart tourism by securing three major awards at the International Smart Destinations Fair (FIDI) 2025. These achievements highlight the state’s dedication to innovation, governance, and environmental responsibility, further solidifying its reputation as a global leader in sustainable tourism practices. The Awards That Define Excellence During FIDI 2025, Mato Grosso do Sul received recognition in three key categories: These accolades confirm that Mato Grosso do Sul is at the forefront of global smart tourism innovation, combining sustainability with technology to enhance visitor experiences while preserving its natural wonders. Bonito, a world-renowned ecotourism destination, has once again proven itself as a global leader in sustainable tourism by winning the Environmental Sustainability Award at the International Smart Destinations Fair (FIDI) 2025. This prestigious recognition reinforces Bonito’s commitment to environmental conservation, climate action, and sustainable tourism practices, setting an example for destinations worldwide. The Significance of the FIDI 2025 Award The International Smart Destinations Fair (FIDI) is one of the most important events in the global tourism industry, bringing together leaders, innovators, and policymakers to discuss the future of smart and sustainable destinations. The Environmental Sustainability Award is given to destinations that demonstrate outstanding achievements in implementing sustainable tourism practices, reducing carbon footprints, and integrating innovative environmental conservation strategies. Winning this award highlights Bonito’s Carbono Neutro Program, which has been instrumental in: Leadership Driving Bonito’s Success Governor Eduardo Riedel reaffirmed Mato Grosso do Sul’s commitment to economic development aligned with environmental preservation, stating: “Mato Grosso do Sul is on a path to achieving carbon neutrality by 2030, demonstrating that economic growth and sustainability can go hand in hand.” Josmail Rodrigues, Mayor of Bonito, also celebrated the achievement, emphasizing the city’s commitment to sustainable development: “Bonito’s recognition at FIDI 2025 reflects the dedication of our entire community in preserving our natural heritage while ensuring economic growth. We will continue working towards innovative solutions that make Bonito a model for sustainable tourism.” The success of Bonito’s sustainability initiatives is the result of strong leadership and collaboration. Bruno Wendling, President of Fundtur MS, emphasized the significance of this achievement: “This award is a testament to Bonito’s leadership in sustainability and climate action. We are proving that it is possible to develop tourism in a way that respects and preserves nature while providing economic benefits to local communities.” Similarly, Juliane Salvadori, Vice Mayor of Bonito and leader of the Bonito Carbono Neutro Program, highlighted the importance of this recognition: “Winning the Environmental Sustainability Award at FIDI 2025 is a proud moment for Bonito. It validates our dedication to creating a sustainable future for tourism, ensuring that future generations can continue to experience the natural beauty of our destination.” Adding to Bonito’s sustainability milestones, the Grupo Rio da Prata has played a crucial role in reinforcing climate action in the region. Their properties, including the Recanto Ecológico Rio da Prata, Lagoa Misteriosa, and Estância Mimosa, have achieved Climate Positive and Carbon Neutral certifications, setting new standards for conservation and responsible tourism. Their ongoing efforts in ecosystem restoration, carbon sequestration, and sustainable visitor experiences continue to position Bonito as a leader in global ecotourism. “The accomplishments of Grupo Rio da Prata showcase how tourism can actively contribute to environmental recovery. By achieving Climate Positive and Carbon Neutral certifications, they set an example of how destinations can balance growth with nature conservation.” – Bruno Wendling, President of Fundtur MS What This Means for the Future This award solidifies Bonito’s position as a benchmark in sustainable tourism not only in Brazil but also on a global scale. It serves as an inspiration for other destinations looking to implement effective climate action strategies while fostering economic growth through responsible tourism. As Bonito prepares to present its success story at COP-30 in Belém, Pará, in November 2025, this recognition will further strengthen its impact on international discussions around sustainable tourism and environmental conservation. A Bright Future for Bonito and Global Sustainable Tourism With its ongoing commitment to sustainability, Bonito is proving that environmental responsibility and tourism excellence can go hand in hand. The FIDI 2025 Environmental Sustainability Award is not just a victory for Bonito but for the entire global movement towards more responsible and climate-conscious tourism. Matheus Mendes, Portfolio Manager at Green Initiative, also emphasized the collaborative and systemic nature of Bonito’s decarbonization efforts: “Bonito’s certification was designed to be advanced collectively. The initial responsibility for the process lies with the municipal government and the state, but the resulting actions have shared responsibilities and broad benefits for society. The next stages of the destination’s decarbonization should prioritize four key pillars: clean mobility, waste treatment, ecosystem restoration, and tourist engagement.” Congratulations to Bonito Carbono Neutro and all those who have contributed to making this achievement possible! 🌿🌍✨ In the Media:

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Bonito and Fundtur MS A Strategic Partnership for Global Leadership in Sustainable Tourism

Bonito and Fundtur MS: A Strategic Partnership for Global Leadership in Sustainable Tourism

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The Future of Sustainable Tourism in Brazil Begins in Bonito Bonito, one of Brazil’s most renowned ecotourism destinations, continues to solidify its position as a global reference in sustainable tourism. Through a strong collaboration with the Mato Grosso do Sul Tourism Foundation (Fundtur MS), led by Bruno Wendling, Bonito has achieved significant advancements in integrating climate mitigation strategies into its tourism development model. Some of the key milestones include: With this initiative, Bonito becomes the first tourism destination fully aligned with the Glasgow Declaration, presenting a comprehensive investment program for decarbonization. At the forefront of this movement is Juliane Salvadori, Vice Mayor of Bonito, who has played a key role in maintaining the Carbon Neutral certification since her tenure as Tourism Secretary in 2022. “This achievement strengthens our commitment to transforming Bonito into an increasingly sustainable destination, ensuring that tourism here is synonymous with conservation and environmental innovation.” – Juliane Salvadori, Vice Mayor of Bonito and Leader of the Bonito Carbono Neutral Program Knowledge Exchange with Machu Picchu: Sharing Global Best Practices Beyond its local advancements, Bonito has fostered a knowledge exchange program with Machu Picchu, another internationally recognized tourism destination committed to climate action. This collaboration allows for the sharing of mitigation measures and regenerative tourism strategies, reinforcing Bonito and Mato Grosso do Sul’s participation in the global discussion on climate-smart tourism. “Mato Grosso do Sul’s strategy is clear: we want to be a global benchmark in sustainable tourism, and Bonito is the ideal showcase to demonstrate how this is possible. The involvement of the Green Initiative and the actions led by Fundtur MS are key drivers of this transformation.” – Bruno Wendling, President of Fundtur MS Bonito Hosts the International Smart Destinations Fair (FIDI) 2025 In a significant development, Bonito was selected to host the third edition of the International Smart Destinations Fair (FIDI) in 2025, scheduled from March 19 to 22. This event will bring together tourism professionals, entrepreneurs, public managers, and students to discuss innovation, sustainability, and technology in tourism. Hosting FIDI 2025 underscores Bonito’s commitment to positioning itself as a Smart Tourism Destination, integrating governance, sustainability, innovation, technology, and promotion.​ “Securing this event was a strategic move, as we are bringing the most important fair that addresses smart destination models. The public can expect a lot of innovation, knowledge, and exchange of experiences in all aspects that a Smart Tourism Destination encompasses.” – Bruno Wendling, President of Fundtur MS Bonito Carbono Neutro Wins FIDI 2025 Environmental Sustainability Award Highlighting its commitment to environmental stewardship, Bonito Carbono Neutro was honored with the Environmental Sustainability Award at FIDI 2025. This accolade recognizes Bonito’s ongoing efforts in reducing carbon emissions and implementing sustainable tourism practices, further solidifying its status as a leader in environmental conservation.​ Towards COP-30: Bonito on the Global Sustainability Stage The achievements resulting from the collaboration between Fundtur MS and Bonito position the municipality as one of Brazil’s leading success stories to be showcased during COP-30, which will take place in Belém, Pará, in November 2025. This collective effort will contribute to raising awareness among thousands of people in Brazil and worldwide about the importance of climate action and the positive environmental impacts as fundamental pillars for the prosperity and development of smart tourism destinations.​ Bonito’s journey exemplifies how dedicated leadership and strategic partnerships can transform a destination into a global model for sustainable tourism and environmental responsibility. In the Media:

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Greenhushing – Why Some Companies Stay Silent About Sustainability and Why Transparency is Key

Greenhushing – Why Some Companies Stay Silent About Sustainability and Why Transparency is Key

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The Growing Role of Sustainability in Business Sustainability has become a crucial focus for businesses worldwide, with organizations investing in climate-positive initiatives, nature-positive solutions, and obtaining climate certifications to align with global environmental goals. However, a surprising trend is emerging—many companies are choosing to stay silent about their sustainability efforts. This phenomenon, known as “greenhushing,” refers to companies deliberately downplaying or avoiding publicizing their environmental progress. While this may seem counterintuitive, it is often driven by: Despite these concerns, businesses that embrace authentic and transparent sustainability communication not only build consumer trust but also position themselves as leaders in the global transition to climate and nature-positive solutions. For industries like travel and tourism, where sustainability and regenerative tourism are becoming key decision factors for eco-conscious travelers, hiding environmental initiatives can mean missing out on business growth and industry leadership opportunities. Why Some Companies Choose to “Greenhush” Several factors contribute to the reluctance to communicate sustainability achievements: 1. Fear of Accusations of Greenwashing 2. Complexity and Uncertainty in Sustainability Metrics 3. Regulatory and Legal Risks 4. Fear of Backlash from Activists and Consumers Why Transparency in Sustainability Matters While greenhushing may seem like a low-risk strategy, staying silent comes with significant downsides: 🌱 Loss of Consumer Trust 📈 Missed Business Opportunities 🌍 Lack of Industry Leadership How Companies Can Avoid Greenhushing While Staying Credible Instead of avoiding sustainability discussions, businesses should focus on clear, measurable, and transparent communication. ✅ 1. Use Verified Data & Certifications ✅ 2. Set Realistic Goals & Show Progress Rather than presenting sustainability as an all-or-nothing achievement, businesses should: ✔️ Show incremental progress and acknowledge challenges✔️ Highlight measurable results rather than vague claims✔️ Make sustainability part of their brand storytelling For example:💡 “We are on track to reduce carbon emissions by 40% by 2030 and are working toward achieving net-zero by 2040.” 💡 “Through our partnership with Forest Friends, we have planted 50,000 trees in deforested areas, restoring biodiversity and sequestering carbon.” ✅ 3. Engage Stakeholders Honestly Being open about what’s working and what still needs improvement builds credibility. Businesses can leverage: 📢 Annual Sustainability Reports – Provide detailed environmental impact data📢 Social Media Updates – Share sustainability stories and milestones📢 Webinars & Public Discussions – Educate stakeholders and showcase sustainability commitment📢 Collaboration with Environmental Organizations – Strengthen industry partnerships In the travel and tourism sector, transparency can mean:🏨 Eco-lodges sharing energy-saving initiatives🚢 Yacht charters promoting low-impact marine tourism✈️ Airlines showcasing carbon offset programs ✅ 4. Follow Standardized Reporting Frameworks Adopting globally recognized reporting standards ensures: The most recognized frameworks include:📊 Global Reporting Initiative (GRI) – Comprehensive sustainability reporting📊 Science-Based Targets Initiative (SBTi) – Climate action goal alignment A Future of Climate-Positive and Nature-Positive Business Leadership While greenhushing may seem like a short-term risk reduction strategy, staying silent about sustainability can be just as risky as greenwashing. Companies that embrace transparent, data-backed sustainability communication will:✔️ Build consumer trust✔️ Strengthen brand reputation✔️ Position themselves as industry leaders In travel and tourism, where regenerative tourism is gaining momentum, businesses that share their sustainability journey will lead the way toward a more responsible and sustainable industry. 🚀 The future belongs to companies that take bold, transparent steps toward a climate and nature-positive world. Take Action With the Right Partners If your company is working toward sustainability and wants to communicate its efforts strategically and effectively, we can help! ✅ Green Initiative offers climate certifications for businesses looking to prove their commitment to climate and nature-positive practices. ✅ Forest Friends provides reforestation certifications, allowing individuals and businesses to support tree-planting efforts in endangered areas. 📢 Ready to position your brand as a sustainability leader? Let’s talk to start your journey today.

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The Roadmap to Net Zero: How Travel & Tourism Can Lead the Decarbonization Effort

The Roadmap to Net Zero: How Travel & Tourism Can Lead the Decarbonization Effort

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The travel and tourism industry contributes nearly 8% of global carbon emissions, making it a key sector in the fight against climate change. To transition toward a net zero future, businesses must move beyond carbon offsetting and integrate climate action directly into their operations. The World Travel & Tourism Council (WTTC) has developed a Net Zero Roadmap, outlining a strategic framework for decarbonization. This roadmap provides a clear pathway for businesses to measure, reduce, and report emissions, ensuring a transition to climate and nature-positive tourism. The Role of Technology in Accelerating Climate Action Technology is a powerful tool in achieving carbon measurement, emissions reduction, and regenerative tourism. The WTTC’s Roadmap to Net Zero highlights key areas where digital innovation can support decarbonization efforts. Key Technological Innovations for Net Zero Green Initiative’s Contribution Green Initiative integrates technology-driven monitoring solutions into carbon-measured climate projects, ensuring emissions reductions are scientifically verified. Through satellite tracking and digital reporting, companies can transparently monitor carbon sequestration efforts linked to reforestation and ecosystem restoration. Beyond Offsetting: How Insetting Can Maximize Climate Impact Traditional carbon offsetting involves financing external projects to compensate for emissions. While offsetting plays a role in short-term emissions management, it does not address direct operational emissions. The WTTC’s Roadmap to Net Zero prioritizes carbon insetting, which embeds climate action directly into a company’s value chain. This approach reduces emissions at the source rather than outsourcing responsibility​. While carbon offsetting involves investing in external projects to compensate for emissions, carbon insetting focuses on implementing sustainability initiatives within a company’s own operations and supply chain. This direct approach not only reduces emissions at their origin but also fosters long-term environmental and economic benefits for the business. Why Insetting is More Effective than Offsetting How Travel & Tourism Companies Can Implement Insetting Leading companies are pioneering insetting initiatives. For instance, certain cruise lines are investing in hybrid and LNG-powered ships, as well as advanced wastewater management systems, to reduce their environmental footprint. Natural Climate Solutions (NCS) & Green Initiative’s Forest Friends Program Engaging in Natural Climate Solutions (NCS), like reforestation and wetland restoration, enables businesses to sequester carbon effectively while enhancing local biodiversity. Programs such as Green Initiative’s Forest Friends not only offset emissions but also promote ecological balance and support community livelihoods. Green Initiative promotes Nature-Based Solutions (NBS) through its Forest Friends program, helping businesses implement carbon insetting projects that contribute to climate-positive tourism. By restoring forests and degraded ecosystems, these initiatives capture CO₂, enhance biodiversity, and improve climate resilience​. The Four Pillars of Decarbonization: A Practical Guide for Travel & Tourism Businesses The WTTC’s Decarbonisation Action Framework outlines a clear, structured approach for businesses to achieve net zero. This framework is built on four essential pillars​: 1. Assess & Define 2. Build & Enable 3. Reduce & Collaborate 4. Monitor & Report How Green Initiative Supports This Transition Green Initiative provides carbon-measured assessments, insetting solutions, and advanced emissions tracking to help businesses transition to carbon-neutral and climate-positive operations. Our approach ensures businesses align with global climate standards and certification frameworks, maximizing their environmental impact​. Conclusion: A Call to Action for Travel & Tourism Leaders The transition to net zero is no longer optional—it is a business necessity. The travel and tourism sector must take immediate action to reduce emissions, restore ecosystems, and build climate resilience. By adopting carbon measurement strategies, prioritizing insetting over offsetting, and obtaining climate certifications, businesses can lead the transformation toward regenerative tourism and a climate-positive economy. At Green Initiative, we provide science-based climate solutions that go beyond compliance to create lasting environmental impact. Are you ready to start your journey to net zero? Contact Green Initiative today and take meaningful climate action for a sustainable future. This article was written by Ella Baehringer from the Green Initiative team Related Articles

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