Travel Archives - Green Initiative - For a Climate and Nature Positive Planet

Continental Travel Becomes Peru’s First Corporate Travel Agency to Achieve the “Carbon Measured” Certification

This milestone, granted by Green Initiative, reaffirms the agency’s commitment to climate management and the promotion of low-carbon corporate travel through the launch of its new solution, Climate Smart Travel. In a global context where companies are increasingly seeking to integrate climate-action criteria into their operations, the corporate travel sector is evolving toward more responsible practices. Marking a milestone in the local industry, Continental Travel—an agency with more than 30 years of experience—has become the first corporate travel agency in Peru to obtain the “Carbon Measured” certification, granted by Green Initiative. The certification ceremony took place on Tuesday, November 11, at the Pullman San Isidro Hotel, in an event attended by Sophia Dávila, Director of Tourism Environmental Affairs at MINCETUR, who highlighted the importance of this initiative for the sector. This achievement confirms that the company has quantified its greenhouse gas (GHG) emissions under international standards (Scopes 1, 2, and 3), validating its real commitment to climate action and its alignment with the objectives of the Glasgow Declaration. Key Insight: Over 90% of the Carbon Footprint Comes from Flights The rigorous measurement process not only evaluated the agency’s direct operations but also the services it manages for its clients, such as air travel and accommodation. The analysis revealed an important insight: more than 90% of Continental Travel’s carbon footprint comes precisely from the emissions generated by its clients’ air travel (classified under Scope 3). This finding was the main driver behind the creation of new value-added solutions. “Climate Smart Travel”: A Solution for Climate Management In direct response to these results, and recognizing its role in the value chain, the agency announced the launch of its new and innovative service: Climate Smart Travel. This solution will provide companies with transparent and timely information to accurately measure—and later access alternatives to compensate for—the CO₂ emissions from their flights, thus facilitating the management of their own sustainability indicators. “This decision stems from our conviction that the world of corporate travel can and must evolve. We want to support companies not only in the management of their travel but also in understanding and reducing their environmental impact.”— Joelma Galdós, Deputy General Manager of Continental Travel “Companies that understand that the climate agenda is not an ideological issue and move quickly have the opportunity to develop new competitive advantages. This is precisely the case of Continental Travel, a company that has understood the times and is committed to managing its carbon footprint and innovating with climate-smart services.”— Green Initiative Additionally, as part of its commitments, Continental Travel will implement a climate-action plan to reduce its own operational footprint. This plan will include progressive measures such as process optimization and increased digitalization. With this step, Continental Travel not only reaffirms its leadership in the sector but also strengthens its value proposition for corporate clients seeking strategic partners aligned with global climate goals. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

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Braztoa Sustainability Award 2025: Green Initiative Among the Finalists

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Belém, Brazil — November 2025. Green Initiative is honored to be among the finalists of the Braztoa Sustainability Award 2025, one of the most prestigious recognitions for responsible tourism in Brazil. The award celebrates organizations, destinations, and projects that are transforming Brazilian tourism through innovation, inclusion, and sustainable development. The award ceremony will take place on December 8th at the Teatro Estação Gasômetro, in Belém, Pará — a symbolic setting where the Amazon rainforest meets the future of sustainable tourism. The event will bring together visionary leaders, entrepreneurs, and institutions that are driving systemic change across the tourism sector. A Celebration of Innovation and Purpose As a finalist, Green Initiative joins an inspiring network of organizations that demonstrate how tourism can be a force for positive impact — empowering communities, protecting ecosystems, and advancing climate and nature-positive practices. Beyond the ceremony, participants will experience two days of activities designed to foster collaboration and exchange: Strengthening Brazil’s Leadership in Sustainable Tourism For Green Initiative, being recognized among the finalists reaffirms its commitment to supporting destinations, communities, and businesses in achieving climate and nature-positive tourism, through measurable certifications, circular economy practices, and ecosystem restoration programs across Latin America. This recognition reflects our shared mission to make sustainability not just a commitment, but a daily practice — from the Andes to the Amazon, from local communities to World Heritage sites,” said Karla de Melo, Global Head of Reputation at Green Initiative. The Braztoa Sustainability Award continues to play a key role in amplifying the voices and actions that are shaping the future of tourism in Brazil and beyond — rooted in responsibility, creativity, and genuine care for the planet. Toward a Climate-Positive Future for Tourism As the tourism sector accelerates its transition toward sustainability, Green Initiative invites destinations, companies, and travelers to take the next step. Download the Global Climate Action Guide for Tourism Businesses and Destinations, available in English and Portuguese, to explore practical pathways for achieving climate- and nature-positive impact — from carbon measurement and certification to ecosystem restoration and circular economy solutions. Together, we can build tourism back better — for people, for nature, and for the planet. Discover more about Braztoa here. This article was written by Yves Hemelryck from the Green Initiative Team. Related Reading

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How Bonito, Brazil and FundTur (State Tourism Authority) Created the World’s First Carbon Neutral Ecotourism Destination, And What It Means for Tourism Worldwide

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A small Brazilian municipality and state-level vision proved that tourism growth and decarbonization aren’t just compatible, they’re mutually reinforcing When the UN declared climate urgency in March 2021, followed by the Glasgow Declaration on Climate Action in Tourism that November, the global tourism industry faced a fundamental challenge: how to reconcile economic growth with climate responsibility. The goals were clear, commitments were made, but concrete examples of practical implementation were scarce. Then came Bonito, a municipality of 24,761 inhabitants in Mato Grosso do Sul, Brazil. What happened there over the following three years would fundamentally change the conversation about sustainable tourism. Bonito built a replicable model that proves destinations can grow their visitor numbers while simultaneously reducing their carbon footprint. The results speak for themselves: 52.49% growth in visitor arrivals alongside a 4.65% reduction in emissions per tourist. For an industry searching for proof that climate action and economic development can coexist, Bonito became the living laboratory the world needed. The Vision That Started It All Bruno Wendling, Executive Director of the Mato Grosso do Sul Tourism Foundation (FUNDTUR), saw what others missed. While most destinations viewed climate certification as a cost center or marketing exercise, Wendling recognized a historic opportunity. Mato Grosso do Sul possessed unique conditions: three distinct biomes (Cerrado, Pantanal and Atlantic Forest) including areas in Bonito that are part of the core zone boundaries of the Atlantic Forest Biosphere Reserve, decades of consolidated ecotourism experience, and most importantly, Bonito, a global icon of sustainable tourism that had demonstrated for over 30 years how territorial organization could simultaneously promote environmental conservation, economic development, and effective governance. But the vision transcended simply certifying one municipality. The goal was to position Brazil as a global leader in climate solutions for tourism, establishing a demonstrative laboratory that would prove, with measurable data and replicable methodology, that tourism growth and decarbonization could walk hand in hand. A Partnership Model That Works The genius of the approach lies in its structure. Instead of a siloed initiative, a tripartite partnership was established that combined three complementary forces. FUNDTUR brought state-level institutional articulation, long-term strategic vision, and the capacity to create necessary political and technical conditions. Bonito’s certification represented the first step in the tourism sector’s contribution to a broader state strategy: making Mato Grosso do Sul carbon neutral by 2030. The Municipality of Bonito assumed local implementation, providing detailed operational data, infrastructure, and community engagement. The municipality already had decades of experience with carrying capacity control systems, mature collaborative governance, and solid international reputation in sustainability. Green Initiative completed the tripod with proven international technical expertise, having previously certified Machu Picchu (UNESCO World Heritage Site, Peru) as a carbon neutral destination. The organization offered methodology based on international standards (GHG Protocol, IPCC guidelines, ISO 14064-1:2018) with flexibility for adaptation to Brazilian reality while maintaining scientific rigor. This strategic convergence created exceptional conditions: a partner with systemic state vision, a territory with ideal conditions to serve as a pilot, and internationally proven technical expertise. A Vision for Brazilian Leadership Bruno Wendling, Executive Director of FundTur (Mato Grosso do Sul State Tourism Foundation), reflects on the strategic vision behind the initiative: “When we launched this project in 2021, we weren’t just thinking about certifying one destination. We were thinking about positioning Mato Grosso do Sul as a global leader in climate solutions for tourism. Mato Grosso do Sul has unique conditions: three strategic biomes, decades of ecotourism excellence, and Bonito as a living laboratory. But what really matters is proving that sustainable tourism isn’t a cost, it’s an investment that generates measurable returns. Our goal extends far beyond Bonito. We’re building the foundation for Mato Grosso do Sul to become carbon neutral by 2030, and creating a replicable model that can transform tourism across Brazil and internationally. The results speak for themselves: more visitors, less emissions per tourist, international recognition, and most importantly, a clear pathway for other destinations to follow. Climate action isn’t optional anymore. Destinations that act now will lead tomorrow’s tourism market. Those that wait will find themselves left behind. It’s important to emphasize that this all began as a state-level strategy. Mato Grosso do Sul has been increasing its productivity while simultaneously expanding planted forest areas on lands that were previously degraded pastures. Tourism has become a powerful force for giving visibility to this transformation. We’re leading by example, and the private sector is responding. Local entrepreneurs are embracing the climate agenda, with businesses like Grupo Rio da Prata certifying their attractions. What started as a public sector initiative has inspired the entire tourism industry. FundTur became a reference point for entrepreneurs themselves, demonstrating that when government leads with concrete action, the market follows.” The Results That Changed Everything Let’s talk numbers, but more importantly, let’s understand what they really mean. Environmental Impact Between 2021 and 2023, Bonito achieved: This last figure transformed the entire narrative about forest conservation. It’s no longer just about protecting the environment for ethical or regulatory reasons; preserved forests became a measurable economic asset, an integral part of the local tourism business model. In waste management, 758 tons of organic waste were composted between 2022 and 2024, producing 189 tons of compost and avoiding methane emissions. This circular economy doesn’t just reduce emissions — it creates value and transforms problems into solutions. International Recognition The work didn’t go unnoticed: More than trophies, these recognitions represent something crucial: internationally established technical credibility. This credibility opens doors to future access to international climate financing resources like the Green Climate Fund (GCF) and Global Environment Facility (GEF), while attracting private investments from the growing ESG market. Spontaneous media coverage exceeded one million dollars in equivalent value, positioning Bonito, and by extension, Brazil, as a global protagonist in climate solutions for tourism. Social and Economic Impact The 313,316 tourists who visited Bonito in 2023 experienced carbon neutral tourism and participated in climate education programs, becoming multipliers of the message that different tourism is possible. Over 100 professionals were trained

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The New Face of Luxury: How Inkaterra and the Koechlin Legacy Are Redefining Travel in South America

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When Condé Nast Traveller unveiled its list of the Best Hotels in South America 2025, one truth became undeniable: the future of travel is already taking shape in Peru. Of the twenty hotels featured, two are part of the Koechlin family’s collection — Inkaterra La Casona and Inkaterra Machu Picchu Pueblo Hotel — among eight from Peru. This is more than recognition; it’s a revelation. It confirms what discerning travelers and sustainability experts have been saying for years: authenticity, purpose, and humility are the new pillars of luxury. A Legacy Rooted in Simplicity and Soul For nearly five decades, José Koechlin and his family have built not just hotels, but sanctuaries of meaning. The philosophy has always been deceptively simple — celebrate nature, empower local communities, and preserve cultural heritage. Yet within that simplicity lies a mastery that no marketing campaign can manufacture: genuine care, quiet excellence, and an unwavering vocation to serve both people and planet. Each property tells a story: The World Is Listening — and Learning In an era when travelers are turning away from excess, these hotels remind us that true hospitality begins with humility. The Koechlin family’s approach reflects a quiet revolution: sustainability not as an obligation, but as a natural extension of respect — for place, for people, for the passage of time. This recognition by Condé Nast Traveller is not only a triumph for the family, but for Latin America. It signals that our region’s authenticity is no longer a niche attraction — it’s the global benchmark. A Call to Conscious Travelers To those seeking experiences that heal rather than consume, Peru stands as an open invitation. Visit not just to see, but to learn — how tourism can restore, how communities can thrive, and how simplicity can once again feel extraordinary. Because in a world that celebrates noise, these places whisper what truly matters: Love for nature. Respect for culture. A sense of belonging. At Green Initiative, we celebrate the Koechlin family and the entire Inkaterra team for reminding us that sustainability and elegance are not opposites — they are, in fact, inseparable. Their success redefines what it means to be climate and nature positive: not through promises, but through practice — in every smile, every garden, every carefully restored stone. Read the full list of winners at Condé Nast Traveller, and discover how Inkaterra continues to inspire the world’s transition toward a more conscious, regenerative way of travel. This article was written by Yves Hemelryck from the Green Initiative Team. Related Reading

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Cabo Blanco Launches Workshops on Circular Tourism and Carbon Management: Skills, Jobs, and Growth for a Sustainable Future

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The Cabo Blanco Carbon Neutral Certification Project—led by the Municipalidad Distrital El Alto, CANATUR, AECID (Cooperación Española), the European Union, and organized by Green Initiative, responsible for the technical assistance of the Circular Tourism Peru project, with funding from AECID and the European Union, and with the valuable support of partners including Inkaterra Hotels, ITA Inkaterra Asociación and Olas Perú—is setting a new benchmark for sustainable tourism in northern Peru. At the core of this initiative is the creation of specialized training workshops designed to strengthen the technical and operational capacities of local tourism actors, both public and private. These sessions will enable stakeholders to adopt circular economy practices and implement carbon management tools, ensuring that Cabo Blanco advances toward becoming a climate-neutral and internationally competitive destination. Building Local Skills for Global Competitiveness The workshops—organized under the Turismo Circular Perú project, led by CANATUR with the support of AECID (Spanish Cooperation), the European Union, and carried out by Green Initiative —will combine technical training with practical application. Participants will learn how to: As Carlos Loayza, General Manager of CANATUR, notes:“These workshops are not just about knowledge transfer—they are about giving our communities the tools to become leaders in sustainable tourism, generating opportunities for business and employment while caring for the environment.” Driving Socio-Economic Benefits Investing in sustainability has clear economic advantages. Studies of certified sustainable hotels have shown measurable benefits, including higher revenue per available room (RevPAR) and stronger competitiveness. At the same time, niche markets such as surf tourism are already delivering significant local impact: in nearby Lobitos, surf tourism injects an estimated US$3.6 million annually into the local economy through visitor spending. By equipping Cabo Blanco’s stakeholders with the right skills, the workshops are expected to: As Tatiana Otaviano, Head of Relationships of Green Initiative, explains:“Sustainability is no longer just an environmental responsibility—it is an engine for prosperity. By training local actors in circularity and carbon management, we ensure that Cabo Blanco’s communities benefit directly from tourism growth.” A Shared Commitment The Cabo Blanco Carbon Neutral Certification Project represents a collective effort: As Mayor Reedy Bancayán Palomino of El Alto affirms:“For Cabo Blanco, this project is about more than tourism—it is about shaping a sustainable future, creating opportunities for our youth, and positioning our community as a global example.” Agenda – Cabo Blanco Carbon Neutral Certification Project Launch Location: Cabo Blanco, El Alto District, Piura – Peru Date: October 1, 2025Time: 14:00 hrs 1. Welcome and Introduction – 20 min Cultural activity: traditional local performance 2. Workshop: Circular Tourism Peru Project – 45 minOrganized by CANATUR, with funding from AECID – European Union and technical support from Green Initiative. 3. Cabo Blanco / El Alto Destination Development – 30 min Closing: Signing of the Glasgow Declaration on Climate Action in Tourism Looking Ahead These workshops are not isolated events; they are catalysts of transformation. By investing in capacity-building, Cabo Blanco is laying the foundation for a climate-positive, circular, and inclusive tourism model that delivers measurable environmental benefits while driving socio-economic growth.From training to action, from local empowerment to global recognition—Cabo Blanco is proving that sustainable tourism can create jobs, strengthen communities, and protect the planet. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

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Inkaterra: 50 Years of Pioneering Sustainable Tourism and Global Climate Action

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Few organizations have done as much to redefine the future of tourism as Inkaterra, a true pioneer in sustainability, Peru ecotourism, and biodiversity conservation across Latin America. This year, as Inkaterra celebrates its 50th anniversary, the Green Initiative team is honored to recognize and celebrate our partner’s extraordinary journey — one that has transformed not only the way we experience travel, but also the way we connect with nature and contribute to a more climate positive and nature positive future. Joe Koechlin: A Visionary Behind Inkaterra’s 50 Years At the heart of Inkaterra’s 50-year journey is Joe Koechlin, its founder and driving force. Since establishing Inkaterra in 1975, Koechlin has redefined what tourism can mean for both travelers and the planet. His conviction was clear from the start: hospitality must be inseparable from conservation, scientific research, and cultural preservation. Guided by this vision, Koechlin transformed Inkaterra into one of the world’s most respected models of sustainable hotels and regenerative tourism. Under his leadership: Koechlin’s work has also had profound international resonance. His voice has been instrumental in showing how the private sector can align with global climate goals while delivering unforgettable travel experiences. With Inkaterra soon reaching its 50th anniversary in 2025, his leadership continues to inspire new generations of hoteliers, conservationists, and travelers committed to a climate and nature positive future. Inkaterra: A Legacy of Conservation and Innovation Since its founding in 1975, Inkaterra has been at the forefront of ecotourism and environmental preservation. Through scientific research, reforestation, and community engagement, the organization has created a model where hospitality, ecotourism, and conservation walk hand in hand. Over the decades, their projects have become international milestones, showing the world that protecting biodiversity and generating social value are not only possible, but essential. The August edition of Inkaterra’s newsletter highlights this remarkable legacy in the article “Inkaterra 50th Anniversary Milestones”, celebrating half a century of achievements in protecting Peru’s natural and cultural heritage. From pioneering sustainable tourism in the Amazon to creating conservation projects in Cusco and Cabo Blanco, Inkaterra continues to inspire destinations worldwide. A Strategic Alliance for a Climate Positive Future Our collaboration with Inkaterra is built on a shared vision: that the tourism industry can be a driver of climate action and ecosystem regeneration. Together, we have celebrated achievements that resonated across the globe: Forest Friends at the Economy of Francesco We are deeply grateful to Inkaterra for highlighting our project Forest Friends in their newsletter article “INKATERRA AND GREEN INITIATIVE: GLOBAL RECOGNITION FOR ECOSYSTEM RESTORATION”. Forest Friends was recently selected to be showcased at the Economy of Francesco Extraordinary Ideas Global Event 2025, a gathering inspired by Pope Francis that brings together leaders, entrepreneurs, and changemakers to build a new economy rooted in social justice, environmental sustainability, and the common good. This recognition is not just about our work — it is a testament to a shared commitment with Inkaterra: proving that tourism can be a powerful tool for climate and nature positive transformation. Facilitate your businesses journey towards value-driven climate and nature positive impacts with Forest Friends. Through Forest Friends, individuals, companies, and institutions can calculate and offset their carbon footprint by planting native trees, protecting biodiversity, and generating social benefits in regions of high ecological importance such as the Osa Peninsula (Costa Rica), Madre de Dios (Peru), and beyond. Looking Ahead: A Shared Path Toward 2050 As Inkaterra steps into its next 50 years, we celebrate their pioneering role in uniting science, tourism, and conservation. Together, we are building replicable models for sustainable tourism that inspire global action and directly support the goals of the UN Decade on Ecosystem Restoration. On behalf of the Green Initiative and our global Forest Friends community, we congratulate Inkaterra on this historic milestone. May the next decades bring even greater achievements in climate action, biodiversity conservation, and regenerative tourism — for Peru, Latin America, and the world. This article was written by Yves Hemelryck from the Green Initiative team

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Circular Economy in Tourism: An Essential Strategy for Climate Action and Sustainable Development of the Sector

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Tourism, recognized as an engine for development and a promoter of cultural exchange, operates as a highly complex sector. Its structure ranges from small community-based enterprises to giant hotel chains and airlines, interacting within diverse and often fragile ecosystems. This very complexity places the sector at the center of a critical dual reality in the current era. The industry is highly vulnerable to climate change impacts such as extreme weather events, sea-level rise, and alterations in seasonal patterns that threaten destinations. Simultaneously, it significantly contributes to the causes of these changes. Frequently cited estimates from organizations like the World Tourism Organization (UNWTO) indicate that the sector’s carbon footprint accounts for between 8% and 10% of global GHG emissions when considering its entire value chain. This situation demands an urgent and profound transformation, as the prevailing tourism model for decades, based on a linear “take-make-dispose” economy, is currently unsustainable. In this context, the Paris Agreement, the most relevant global commitment to limit global warming to well below 2°C, establishes the binding framework for action. Key sector initiatives, such as the Glasgow Declaration on Climate Action in Tourism, translate this imperative into concrete goals for the sector: halving emissions by 2030 and achieving Net Zero as soon as possible before 2050. To address this challenge, the Circular Economy emerges not merely as another alternative, but as the fundamental operational strategy. Applied to tourism and grounded in principles promoted by leading entities like the Ellen MacArthur Foundation and adopted in policies and guidelines by multilateral organizations, the Circular Economy offers the practical tools to dismantle the linear model. Its goal is to radically optimize resource use (energy, water, materials, food) and, consequently, minimize the carbon footprint, thus becoming the main driver for fulfilling the climate commitments derived from Paris and Glasgow. The project “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy), a collaboration between CANATUR and AECID, with technical support from Green Initiative and funding from the European Union, recognizes the circular economy as a key tool that contributes to the global objectives associated with the current climate crisis. The general objective of such projects is to implement a circular development model centered on an economy where reuse, recovery, recycling, extending the useful life of products, and reducing the carbon footprint in the tourism sector prevail, while also promoting innovation and competitiveness in a fair and equitable manner. Implementing circularity in tourism involves fundamentally redesigning the experience and operation, following its basic principles: In practice, this materializes through a comprehensive approach that spans the entire tourism value chain. Some concrete examples include: Adopting these circular practices is not only essential for planetary health and meeting binding climate commitments, but also generates operational efficiencies, reduces costs, and enhances reputation. The transition from a linear production and consumption model to a circular model that prioritizes the reuse, recovery, and recycling of resources is essential for both environmental integrity and sustainable economic growth. The adoption of a circular economy model in tourism lays the operational groundwork for sustainable and responsible management. This vision of circularity prepares us and paves the way for an even greater aspiration: Regenerative Tourism—a type of tourism that not only avoids harm but actively revitalizes ecosystems, communities, and local cultures, aiming to leave them better than found. The CANATUR and AECID project is dedicated to fostering a more sustainable and low-carbon tourism model within Peru, thus establishing itself as a crucial undertaking for the global climate agenda. Recommended additional reading: World Tourism Organization (UNWTO). (2023). Climate Action in the Tourism SectorThis report provides an overview of greenhouse gas emissions measurement in tourism and assesses the sector’s climate action efforts.👉 Climate Action in the Tourism Sector World Tourism Organization (UNWTO). (2024). Policy Guidance to Support Climate Action by National Tourism AdministrationsThis policy guidance assists National Tourism Administrations in developing tourism climate action policies and initiatives to support the low-carbon transition.👉 Policy Guidance to Support Climate Action Ellen MacArthur Foundation. (2021). Circular Economy IntroductionAn introduction to the circular economy, explaining its principles and how it aims to eliminate waste and regenerate nature.👉 What is a circular economy? This article was written by Musye Lucen from the Green Initiative Team. Related Articles

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CANATUR and AECID, leading Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy with the support of Green Initiative

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Green Initiative, an entity recognized for its expertise in advising and certifying organizations that seek to mitigate their CO₂ emissions, is working as the technical supporting partner for the project entitled “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy). This initiative represents a collaborative endeavor between CANATUR (National Chamber of Tourism of Peru) and AECID (Spanish Agency for International Development Cooperation), also funded by the European Union. The project is dedicated to fostering a more sustainable and low-carbon tourism model within Peru, thereby establishing itself as a crucial undertaking for the global climate agenda. This project arises in a context where the circular economy is recognized as a key tool contributing to global objectives associated with the current climate crisis. Following the signing of the Paris Agreement in 2015 by 195 countries, including Peru, a new paradigm of production and consumption was generated. The main commitment is to reduce greenhouse gas emissions and curb global warming. For the tourism sector, this represents a great opportunity and a challenge to incorporate reuse, recovery, recycling, and maximizing resource efficiency, getting the sector to incorporate these practices into its operations. The Significance of the Climate Agenda for Tourist Destinations in Peru and Globally Peru, home to iconic destinations such as Machu Picchu and Cabo Blanco, holds a prominent position in global tourism. However, in common with other international destinations, the nation faces challenges related to climate change, which exert an impact on the environment, the local economy, and communities. The reduction of greenhouse gas (GHG) emissions, particularly CO2, is of fundamental importance for the protection of these destinations and to ensure their preservation for future generations. Peru, alongside the other 195 signatory nations of the Paris Agreement, is committed to substantially reducing its GHG emissions to mitigate global warming. The Circular Economy as a Key Tool Within this context, the circular economy emerges as a potent instrument for achieving these objectives. The transition from a linear model of production and consumption, characterized by “produce and discard,” to a circular model, which prioritizes the reuse, recovery, and recycling of resources, is essential for both environmental integrity and sustainable economic growth. The general objective of the project is to implement a circular development model centered on an economy where reuse, recovery, recycling, extending useful life, and reducing the carbon footprint in the tourism sector prevail, while also boosting innovation and competitiveness fairly and equitably. The Role of Green Initiative Green Initiative has established itself as a global benchmark in providing advisory services to tourist destinations, assisting them in the implementation of sustainable practices and the attainment of climate-smart management practices. The selection of the company was predicated upon its extensive experience and recognized achievements in collaborating with tourist destinations worldwide, facilitating the integration of circular economy practices and the reduction of their CO2 emissions. Green Initiative’s mission transcends the implementation of environmental policies; the organization is dedicated to transforming the operational modalities of the tourism sector, promoting climate change mitigation in an integrated manner across the entire value chain. Project Scope and Expected Results The collaboration with CANATUR and AECID presents an opportunity to disseminate this knowledge within Peru. The project aims to implement a management model based on innovative circular economy practices in 2 tourist destinations for carbon emission mitigation. Additionally, it will promote the creation of a Sectorial Commission for Circular Economy in Tourism to implement a Roadmap and flagship actions, and strengthen the capacities of tourism system actors on climate action and cleaner, circular production. The initial intervention regions are Lima, Cusco, Piura, and San Martín, although the project will have a national impact. This tourism coalition project will yield a series of deliverables that are critical for the implementation of the transition towards a more circular and sustainable tourism sector. Green Initiative will be responsible for ensuring that these deliverables are executed with the utmost quality and efficiency. Activities will include workshops, training sessions, webinars, an international conference, and the implementation of flagship actions in tourist destinations. The project aligns with global sustainable development objectives, including the Sustainable Development Goals (SDGs) such as SDG 13 (Climate Action), SDG 12 (Responsible Consumption and Production), and SDG 11 (Sustainable Cities and Communities). With the circular economy gaining increasing prominence, a unique opportunity exists to transform the tourism sector into an engine for sustainable development, generating new employment opportunities and fostering an inclusive, low-carbon economy. Active participation from stakeholders and allies is sought through backing (R) the sectoral committee, synergy (S) in activities by contributing experience and resources, and dissemination (D) of project progress. Conclusion Sustainable tourism transcends the notion of doing good; it constitutes an urgent necessity in the face of prevailing global climate challenges. Green Initiative, in conjunction with CANATUR and AECID, is at the forefront of this transformative process in Peru, assisting tourist destinations in the adoption of circular economy practices and carbon mitigation strategies. Consequently, beyond the preservation of natural splendors such as Machu Picchu and Cabo Blanco, this collaboration contributes to a more balanced and sustainable future for all stakeholders. Green Initiative, with its demonstrated expertise and leadership, will be instrumental in enabling significant Peruvian tourist destinations to progress towards a more sustainable future. This article was written by Tatiana Otaviano from the Green Initiative Team. Related reading

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Where Do Your Tourism Emissions Really Come From?

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Why Understanding Emissions in Tourism Matters Climate change is no longer an abstract concern. For the tourism industry, it has become a real and pressing issue that influences infrastructure, customer preferences, operational costs, and even destination viability. More travelers are making decisions based on sustainability, and regulators are introducing stricter environmental guidelines across markets. For tourism businesses—whether you run a hotel, operate tours, or manage a restaurant—understanding your greenhouse gas (GHG) emissions is the essential first step to building a sustainable and competitive business model. This begins with understanding what causes emissions and how to categorize them using internationally recognized frameworks. The Climate Action Guide for Tourism Businesses and Destinations by Green Initiative provides a clear, evidence-based path to help businesses assess, track, and reduce emissions at every level of the value chain. Understanding Scope 1, 2, and 3 Emissions The Greenhouse Gas Protocol (GHG Protocol) organizes emissions into three distinct categories, known as Scope 1, Scope 2, and Scope 3. This classification helps tourism businesses understand where emissions are generated and where reduction efforts should be concentrated. Scope 1: Direct Emissions These are emissions released from sources that are owned or directly controlled by the business. They include: For example, a hotel that uses gas-powered water heaters or diesel generators is producing Scope 1 emissions. Scope 2: Indirect Energy Emissions Scope 2 emissions are those generated from the production of energy that is purchased and consumed by the business. This includes: A travel agency that consumes electricity in its office space is responsible for Scope 2 emissions related to the electricity provider’s generation methods. Scope 3: Other Indirect Emissions Scope 3 emissions are indirect emissions that occur throughout the value chain but are not directly controlled by the business. These are often the most complex and the most significant in volume. Examples include: For most tourism businesses, Scope 3 emissions represent the largest share of their total carbon footprint. Emissions by Business Type in Tourism The Green Initiative guide provides a detailed breakdown of how different types of tourism-related businesses contribute to emissions. Understanding these patterns helps businesses identify their emission hotspots and implement targeted climate actions. Hotels and Accommodations Hotels are energy-intensive operations, with emissions originating from various areas: Actionable steps include switching to energy-efficient appliances, training staff on energy-saving practices, offering towel and linen reuse programs, managing food waste, and sourcing products locally. Tour Operators and Travel Agencies These businesses may seem less energy-intensive, but emissions can be significant: Key strategies include regenerative tourism, integrating more low-emission transportation options, choosing eco-certified accommodation partners, offering carbon offset options to customers, and consolidating itineraries to reduce intra-destination travel. Restaurants, Bars, and Hospitality Venues Hospitality venues have concentrated emissions due to: Actions such as sourcing local, plant-based ingredients, optimizing inventory to reduce waste, and transitioning to compostable packaging can significantly lower the carbon footprint. Retail Shops, Attractions, and Leisure Providers These entities generate emissions mainly through: Businesses can improve their environmental performance by choosing sustainable suppliers, minimizing single-use plastics, and offering climate-conscious products and experiences. How to Start Measuring Your Tourism Emissions For tourism businesses that want to act, the first step is to measure emissions accurately. The process can be approached in a structured and manageable way: Step 1: Collect Data Gather the following data categories: Step 2: Apply Frameworks Use internationally accepted frameworks such as: Step 3: Analyze and Prioritize Once data is compiled: Business Benefits of Taking Climate Action Reducing emissions is not just an environmental imperative—it’s a smart business strategy. Companies that adopt climate-positive practices gain a competitive advantage in multiple ways. Customer Preference An increasing number of travelers prefer sustainable options. Offering climate-conscious experiences can attract eco-minded customers and enhance brand loyalty. Cost Reduction Energy efficiency and waste reduction lead to operational savings. Businesses often see rapid financial returns from installing LED lighting, optimizing refrigeration, or improving water use efficiency. Compliance and Risk Mitigation Regulatory frameworks related to emissions and sustainability are expanding globally. Businesses that prepare early will be better positioned to comply with future laws and avoid fines or reputational risk. Certification and Reputation Sustainability certifications such as those offered by Green Initiative (Climate Positive, Carbon Neutral and Carbon Measured) enhance credibility, improve visibility in search engines, and are increasingly valued in procurement processes and partnerships. Moving Beyond Sustainability: The Power of Regenerative Tourism While reducing emissions and minimizing harm is essential, leading tourism businesses are now embracing a more ambitious vision—regenerative tourism. Unlike traditional sustainability models that aim to “do less harm,” regenerative tourism is about actively restoring and improving ecosystems, cultures, and communities through tourism activities. It challenges businesses not only to neutralize their impact but to leave destinations better than they were before. This includes practices such as: Green Initiative’s approach aligns fully with this philosophy, providing pathways for tourism businesses to become genuine stewards of place, not just visitors or service providers. In a world where travelers are seeking deeper meaning, authenticity, and purpose, regenerative tourism represents not only a moral responsibility—but a strategic advantage – says Yves Hemelryck from the Green Initiative Team. Final Thoughts: From Awareness to Strategic Action Understanding your emissions is more than a technical exercise. It is the foundation for meaningful climate action and long-term business success in a rapidly changing world. By identifying where emissions originate and applying targeted reduction strategies, tourism businesses can play a leading role in building a more resilient and responsible industry—while also improving their operations, finances, and reputation. Whether your business is just starting its sustainability journey or seeking certification and performance reporting, the most important step is to begin. Contact us to learn how your tourism business can measure, reduce, and certify its emissions with expert guidance. Our team at Green Initiative is here to support you in becoming Climate and Nature Positive. Get in touch now at greeninitiative.eco/contact. Related reading

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Why You Should Calculate Your Carbon Footprint When You Travel Green Initiative

Why You Should Calculate Your Carbon Footprint When Traveling

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Travel Is Beautiful. But It Comes at a Cost. Travel opens our eyes to the wonders of the world. From hiking through lush rainforests to relaxing on tropical beaches, the memories we create while exploring are priceless. However, each trip we take also comes with an environmental cost—particularly in the form of carbon emissions. That’s why calculating your carbon footprint when you travel is more important than ever. What Is a Carbon Footprint in Travel? A carbon footprint is the total amount of greenhouse gases, especially carbon dioxide (CO2), that are generated by our actions. When it comes to travel, this includes emissions from: The longer and more luxurious your journey, the larger your carbon footprint. But the good news? You can measure, understand, and offset this impact. Why Should You Calculate It? 1. Awareness Is the First Step Toward Change Understanding your carbon emissions helps you make more informed choices. For example, you might choose a direct flight over one with layovers, or opt for eco-certified accommodations like Inkaterra Hotels. 2. Make Climate-Positive, Regenerative Travel a Reality By calculating your footprint, you empower yourself to travel in a climate-conscious and regenerative way. Regenerative tourism goes beyond sustainability—it actively restores and revitalizes the places we visit. This means your travel can help heal ecosystems, support local communities, and restore biodiversity. 3. Support Ecosystem Restoration and Global Climate Goals Knowing your impact also allows you to take meaningful action by supporting reforestation projects that help absorb carbon emissions from the atmosphere. It’s an essential part of building a climate and nature positive future. How to Calculate Your Travel Emissions Luckily, it’s never been easier to understand your travel impact. At Forest Friends, you can use a variety of carbon calculators to estimate and decarbonize your emissions: Each tool will: It’s fast, intuitive, and helps you make a positive difference in every aspect of your lifestyle. The Best Part? Forest Friends Makes Decarbonizing Easy “Calculate Your Emissions and Decarbonize Your Footprint Planting Trees. Simply input your daily habits—commutes, energy use, flights, and more—into the calculator, and let Forest Friends do the rest. We’ll estimate your carbon emissions equivalent and match you with the perfect trees to plant, tailored to decarbonize your impact on the planet.” Whether you’re flying for business, going on vacation, driving cross-country, booking hotels, or staying at home, your choices can become part of the solution. Regenerative Tourism: The Future of Travel Regenerative tourism is a transformative model that gives back more than it takes. It emphasizes healing ecosystems, empowering local communities, and enhancing biodiversity. At Green Initiative, we champion regenerative tourism through our Climate Positive Certification, which helps businesses and destinations align with global climate goals and stand out as true leaders in sustainability. Our platform, Forest Friends, offers certifications and carbon tools tailored for the tourism industry, ensuring both travelers and companies can contribute meaningfully to ecosystem restoration. Tour Operators Are Already Leading the Way Many forward-thinking travel companies are already stepping up and integrating carbon accountability into their experiences. Agencies like Tulu Travel, Swetours, and Kuoda Travel are calculating emissions for their travelers and supporting reforestation efforts in South America. These pioneers are not only enhancing guest experiences but also becoming part of a movement for regenerative tourism. If you run a tourism business, it’s time to join them. Learn more about how your agency can get involved at Forest Friends for Businesses. Be a Climate and Nature Positive Traveler The future of travel is regenerative. By calculating and offsetting your carbon emissions, you’re not just reducing harm—you’re contributing to climate and nature positive action. At Green Initiative, we believe sustainability starts with awareness and ends with impact. Visit Forest Friends today, calculate your footprint, and join a growing movement of responsible travelers and companies restoring ecosystems one tree at a time. Ready to take the first step? Use the Air Travel Carbon Emissions Calculator, or try our tools for land travel, hotel stays, and even at home, and start your journey toward climate-positive, regenerative travel today. Related Articles

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