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The Roadmap to Net Zero: How Travel & Tourism Can Lead the Decarbonization Effort

The Roadmap to Net Zero: How Travel & Tourism Can Lead the Decarbonization Effort

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The travel and tourism industry contributes nearly 8% of global carbon emissions, making it a key sector in the fight against climate change. To transition toward a net zero future, businesses must move beyond carbon offsetting and integrate climate action directly into their operations. The World Travel & Tourism Council (WTTC) has developed a Net Zero Roadmap, outlining a strategic framework for decarbonization. This roadmap provides a clear pathway for businesses to measure, reduce, and report emissions, ensuring a transition to climate and nature-positive tourism. The Role of Technology in Accelerating Climate Action Technology is a powerful tool in achieving carbon measurement, emissions reduction, and regenerative tourism. The WTTC’s Roadmap to Net Zero highlights key areas where digital innovation can support decarbonization efforts. Key Technological Innovations for Net Zero Green Initiative’s Contribution Green Initiative integrates technology-driven monitoring solutions into carbon-measured climate projects, ensuring emissions reductions are scientifically verified. Through satellite tracking and digital reporting, companies can transparently monitor carbon sequestration efforts linked to reforestation and ecosystem restoration. Beyond Offsetting: How Insetting Can Maximize Climate Impact Traditional carbon offsetting involves financing external projects to compensate for emissions. While offsetting plays a role in short-term emissions management, it does not address direct operational emissions. The WTTC’s Roadmap to Net Zero prioritizes carbon insetting, which embeds climate action directly into a company’s value chain. This approach reduces emissions at the source rather than outsourcing responsibility​. While carbon offsetting involves investing in external projects to compensate for emissions, carbon insetting focuses on implementing sustainability initiatives within a company’s own operations and supply chain. This direct approach not only reduces emissions at their origin but also fosters long-term environmental and economic benefits for the business. Why Insetting is More Effective than Offsetting How Travel & Tourism Companies Can Implement Insetting Leading companies are pioneering insetting initiatives. For instance, certain cruise lines are investing in hybrid and LNG-powered ships, as well as advanced wastewater management systems, to reduce their environmental footprint. Natural Climate Solutions (NCS) & Green Initiative’s Forest Friends Program Engaging in Natural Climate Solutions (NCS), like reforestation and wetland restoration, enables businesses to sequester carbon effectively while enhancing local biodiversity. Programs such as Green Initiative’s Forest Friends not only offset emissions but also promote ecological balance and support community livelihoods. Green Initiative promotes Nature-Based Solutions (NBS) through its Forest Friends program, helping businesses implement carbon insetting projects that contribute to climate-positive tourism. By restoring forests and degraded ecosystems, these initiatives capture CO₂, enhance biodiversity, and improve climate resilience​. The Four Pillars of Decarbonization: A Practical Guide for Travel & Tourism Businesses The WTTC’s Decarbonisation Action Framework outlines a clear, structured approach for businesses to achieve net zero. This framework is built on four essential pillars​: 1. Assess & Define 2. Build & Enable 3. Reduce & Collaborate 4. Monitor & Report How Green Initiative Supports This Transition Green Initiative provides carbon-measured assessments, insetting solutions, and advanced emissions tracking to help businesses transition to carbon-neutral and climate-positive operations. Our approach ensures businesses align with global climate standards and certification frameworks, maximizing their environmental impact​. Conclusion: A Call to Action for Travel & Tourism Leaders The transition to net zero is no longer optional—it is a business necessity. The travel and tourism sector must take immediate action to reduce emissions, restore ecosystems, and build climate resilience. By adopting carbon measurement strategies, prioritizing insetting over offsetting, and obtaining climate certifications, businesses can lead the transformation toward regenerative tourism and a climate-positive economy. At Green Initiative, we provide science-based climate solutions that go beyond compliance to create lasting environmental impact. Are you ready to start your journey to net zero? Contact Green Initiative today and take meaningful climate action for a sustainable future. This article was written by Ella Baehringer from the Green Initiative team Related Articles

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AI-Powered Sustainable Tourism The Future of Travel and Climate Action Green Initiative

AI-Powered Sustainable Tourism: The Future of Travel and Climate Action

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How Artificial Intelligence is Transforming Tourism for a Climate and Nature-Positive Future Tourism is one of the world’s most resilient industries, contributing to economic growth, cultural exchange, and job creation. However, climate change, ecosystem degradation, and rising carbon emissions threaten its long-term sustainability. To secure a climate and nature-positive future, the tourism industry must balance economic benefits with sustainability, climate action, and ecosystem restoration. Artificial Intelligence (AI) is emerging as a game-changer, helping destinations and businesses reduce their environmental impact, optimize resource use, and promote climate resilience. Why Tourism is Resilient to AI Disruption Unlike industries where AI replaces human labor, tourism thrives on human connection, cultural authenticity, and sensory experiences—elements that AI cannot fully replicate. Tourism’s resilience stems from: AI-Powered Solutions for Low-Carbon, Sustainable Tourism With tourism contributing to 8% of global carbon emissions, AI presents a third path—enabling economic growth while cutting emissions. AI-driven strategies include: Green Initiative’s Climate and Nature Regenerative Tool: A World-First Innovation At Green Initiative, we have developed the world’s first Climate and Nature Regenerative Tool, empowering individuals and businesses to: ✅ Calculate their carbon emissions from travel, hotel stays, and even at home.✅ Offset their footprint by planting native tree species in ecosystem restoration hotspots.✅ Take direct climate action through a science-based, transparent, and effective decarbonization strategy. This groundbreaking tool is a game-changer for sustainable tourism, allowing travelers to take responsibility for their environmental impact while actively contributing to reforestation and ecosystem restoration efforts. How AI Supports Ecosystem Restoration & Climate Action Tourism depends on healthy ecosystems—rainforests, coral reefs, wetlands, and national parks attract millions of visitors. However, over-tourism and climate change threaten these fragile landscapes. AI is now a vital tool for regenerative tourism: How Developing Countries Can Leverage AI for Climate-Positive Tourism Growth AI is not a threat to tourism—instead, it offers a strategic advantage for developing nations. By integrating AI-driven sustainability strategies, countries can: 1. Prioritize High-Value, Experience-Based Tourism Rather than competing in mass-market, low-cost tourism, developing nations should focus on premium, experience-driven tourism: 2. Invest in AI-Enhanced Smart Tourism AI can make destinations more accessible and sustainable through: 3. Build Climate-Resilient Infrastructure Developing nations must invest in sustainable infrastructure to attract long-term tourism growth: Become a Climate-Certified Tourism Business At Green Initiative, we help businesses in the tourism industry become climate-certified. Through our certifications, consulting services, and ecosystem restoration programs, we guide businesses toward a climate and nature-positive future, giving you a competitive edge in the growing sustainable tourism market. AI and sustainable tourism go hand in hand, driving both economic growth and environmental conservation. By leveraging AI-powered solutions and nature-based tourism strategies, we can transform the travel industry into a force for climate action. Contact us today to learn more about Green Initiative’s sustainability certifications and how your business can become climate-certified. Visit Green Initiative and fill out our contact form—we’ll get back to you quickly.

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Sustainability in Hospitality A Competitive Advantage, Not Just Compliance Green Initiative

Sustainability in Hospitality: A Competitive Advantage, Not Just Compliance

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Why Sustainability Matters for Hotels and Restaurants Sustainability in hospitality is no longer optional—it’s a strategic necessity for long-term success. As climate action gains momentum worldwide, hotels and restaurants that embrace sustainable practices are securing financial benefits, reducing operational costs, and strengthening brand loyalty. But sustainability isn’t just about meeting environmental goals—it’s about gaining a competitive edge in a rapidly evolving industry. From cutting expenses through energy efficiency to attracting eco-conscious travelers and securing preferential financing, sustainability is reshaping the hospitality landscape. Businesses that integrate climate-smart strategies will thrive, while those that ignore this shift risk higher costs, limited financing options, and declining market appeal. The message is clear: sustainability is no longer just about compliance—it’s the key to long-term profitability and success.. Key Benefits of Sustainability in Hospitality ✅ Cost Reduction – Energy efficiency and waste reduction lower operational expenses.✅ Access to Climate Financing – Hotels with strong sustainability practices can secure preferential loans and investment opportunities.✅ Brand Differentiation – Eco-conscious travelers actively seek sustainable hospitality options.✅ Regulatory Compliance & Future-Proofing – Meeting global climate pledges protects businesses from future regulatory risks. Sustainability as a Competitive Edge in Hospitality Hotels that delay climate-smart strategies risk rising costs, shrinking market appeal, and limited financing options. Sustainability isn’t just a trend—it’s shaping the future of the hospitality industry. Hospitality Sustainability Success Stories 1. SENAC Restaurants, Brazil: A Carbon-Neutral Dining Model SENAC Restaurants in Brazil achieved Carbon Neutral Certification by overhauling their food sourcing strategy. By prioritizing local suppliers, they: ✔ Cut transportation costs✔ Improved menu sustainability✔ Strengthened brand reputation This demonstrates how sustainability and profitability go hand in hand. 2. Inkaterra: A Global Leader in Eco-Hospitality Inkaterra, a pioneer in ecotourism, has integrated climate action into its operations by managing 15,000 hectares of protected forest. Their Climate Certification has: ✔ Strengthened their international reputation✔ Secured climate finance through partnerships like the Inter-American Development Bank (IDB)✔ Improved operational efficiency These case studies highlight that sustainability is not just about reducing emissions—it’s a business growth strategy. The Business-Driven Approach to Hospitality Sustainability Despite misconceptions that climate action is losing momentum, the truth is that sustainability is now a business-driven necessity. The rising costs of energy, food, and waste management make climate-positive initiatives essential for profitability. How to Integrate Sustainability into Your Hospitality Business To stay ahead in the industry, hospitality businesses should consider: 🔹 Carbon Certification for Hotels & Restaurants – Align with climate finance frameworks and secure better investment opportunities.🔹 Energy & Waste Management Strategies – Reduce operational costs while meeting sustainability goals.🔹 Sustainable Sourcing & Eco-Friendly Operations – Attract eco-conscious travelers and corporate clients. Take Action: Future-Proof Your Hospitality Business Hotels and restaurants can gain a competitive advantage by obtaining Green Initiative’s Climate Certificates for tourism, hospitality, and destinations. These certifications help businesses secure financing, improve sustainability performance, and increase market appeal. Download the Free Climate Action Guide for Hospitality Gain valuable insights on integrating climate mitigation strategies into your hotel or restaurant business. 📥 Download the Climate Action Guide Final Thoughts Sustainability is not just an ethical obligation—it’s a smart business strategy. Hotels and restaurants that embrace climate action will thrive, while those that hesitate may struggle with rising costs and diminishing market share. Is your hospitality business ready for the future? Start your sustainability journey today and position yourself as a leader in the evolving hospitality landscape. Get in touch.

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Inkaterra Cabo Blanco: A Global Model for Regenerative Tourism and Sustainable Sport Fishing

Inkaterra Cabo Blanco: A Global Model for Regenerative Tourism and Sustainable Sport Fishing

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Cabo Blanco, a small fishing village on the northern coast of Peru, holds a unique place in maritime history. Once a legendary destination for sport fishing—attracting figures such as Ernest Hemingway—it is now at the center of an ambitious initiative to promote regenerative tourism, marine conservation, and climate-positive economic development. Through the efforts of Inkaterra Hotels, a leading Climate Positive Certified hospitality group, and Inkaterra Asociación, a nonprofit organization dedicated to biodiversity research and conservation, Cabo Blanco is transitioning towards a nature-positive future—one that restores ecosystems, empowers local communities and creates long-term economic value through sustainable tourism. A Legacy of Sport Fishing in Cabo Blanco During the 1950s, Cabo Blanco gained international recognition as a premier destination for big-game fishing, particularly for black marlin, with record-breaking catches exceeding 700 kg. However, decades of overfishing, habitat degradation, and climate change have led to a dramatic decline in marine populations, threatening both the ecosystem and the livelihoods of local fishing communities. To counteract these impacts, conservation initiatives have been set in motion to restore marine biodiversity while ensuring sustainable tourism remains a viable economic driver. One of the most significant steps toward this goal is the proposal for Peru’s first marine reserve, which aims to protect critical habitats, replenish fish populations, and regulate responsible fishing practices. Sustainable Sport Fishing: A Regenerative Approach While sport fishing remains a core attraction in Cabo Blanco, adopting regenerative fishing practices, such as catch-and-release policies, ensures that tourism supports, rather than depletes, the region’s marine resources. Key Benefits of Sustainable Sport Fishing: Regenerative Tourism and Marine Conservation in Cabo Blanco Beyond fishing, Cabo Blanco is evolving into a hub for regenerative tourism, where visitors actively contribute to the ecosystem’s health rather than merely minimizing their impact. Inkaterra Asociación, in collaboration with scientists, conservationists, and local communities, is implementing nature-positive solutions to rebuild degraded marine and coastal environments. Regenerative Tourism Initiatives in Cabo Blanco: Inkaterra’s Climate and Nature-Positive Impact As a Climate Positive Certified company, Inkaterra Hotels goes beyond sustainability by actively removing more carbon from the atmosphere than it emits. In Cabo Blanco, its impact is being realized through: By aligning with global climate goals and nature-positive principles, Inkaterra Asociación and Inkaterra Hotels prove that tourism can be a force for environmental regeneration rather than exploitation. A Scalable Model for Global Conservation The transformation of Cabo Blanco into a regenerative tourism destination serves as a blueprint for coastal communities worldwide. By combining scientific research, sustainable economic development, and active ecosystem restoration, this initiative demonstrates how tourism can be reimagined as a tool for global climate action and biodiversity protection. How to Support Regenerative Tourism in Cabo Blanco: Conclusion Cabo Blanco is undergoing a profound transformation—from a historic fishing hotspot to a global leader in regenerative tourism and conservation. By prioritizing marine restoration, responsible tourism practices, and community engagement, this initiative ensures that future generations can continue to experience this iconic destination’s natural and cultural richness. As the world moves toward more climate-resilient and nature-positive tourism models, Inkaterra’s work in Cabo Blanco is a powerful example of how travel can catalyze ecological regeneration and socio-economic prosperity. For more information on regenerative tourism and conservation efforts, visit Green Initiative and contact us.

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Bonito: A Carbon-Neutral Ecotourism Destination to Host the 2025 International Sustainability Forum

Bonito: A Carbon-Neutral Ecotourism Destination to Host the 2025 International Sustainability Forum

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In May 2025, Bonito, Mato Grosso do Sul, Brazil—a global leader in sustainable tourism—will host the International Sustainability Forum from May 29 to 31. Known for its pristine natural beauty and pioneering environmental initiatives, Bonito is the perfect venue for this pivotal event, which aims to shape discussions around energy transition and green financing ahead of the COP30 climate conference in Belém. Why Bonito? A Model of Regenerative Tourism Bonito is not just a popular tourist destination; it’s a carbon-neutral certified ecotourism hub. In 2022, the city made history by becoming the first tourism destination in the world to earn this certification. This milestone was achieved through a rigorous collaboration between the Fundação de Turismo de Mato Grosso do Sul (FUNDTUR) and Green Initiative, which assessed and mitigated the carbon footprint of its tourism sector. Key climate and nature positive strategies that contributed to this certification include: Additionally, Bonito is home to Climate Positive Ecotourism Businesses such as Grupo Rio da Prata Ecoturismo and Estância Mimosa, which actively work to create a net positive environmental impact. Grupo Rio da Prata offers eco-friendly snorkeling and diving experiences in its pristine rivers, while engaging in large-scale reforestation efforts and water conservation initiatives. Similarly, Estância Mimosa provides guided tours through stunning waterfalls and trails while implementing carbon sequestration through native tree planting and sustainable farming practices. These businesses exemplify Bonito’s dedication to ecotourism and serve as models for sustainability in the global tourism industry. These initiatives collectively reduce Bonito’s environmental footprint and contribute to its goal of becoming a global leader in climate-smart tourism. Mayor of Bonito, Josmail Rodrigues, highlighted the city’s global leadership in sustainability, stating: “Bonito is a global reference for sustainable tourism, and hosting an event of this magnitude reinforces our commitment to environmental preservation and responsible economic development. The International Sustainability Forum will be a unique opportunity to discuss innovative solutions and establish our city as a model of sustainability for Brazil and the world.” The Significance of the International Sustainability Forum The forum will bring together policymakers, environmentalists, scientists, and industry leaders to discuss: Bonito’s role as host is particularly symbolic. Its transformation into a carbon-neutral destination highlights the power of local initiatives to drive global change, setting an example for other regions aiming to balance economic growth with environmental stewardship. Recognized Leadership in ESG Practices Bonito and the state of Mato Grosso do Sul have gained national and international recognition for their sustainability efforts. In December 2024, Mato Grosso do Sul was ranked among Brazil’s top three regions for ESG practices in sustainable tourism by Embratur. This accolade underscores the state’s forward-thinking approach to tourism development and environmental conservation. Specific achievements include: Bruno Wendling, President of FUNDTUR, stated, “Our goal is to position Bonito as a global model for sustainable and regenerative tourism by ensuring every visitor’s experience contributes positively to the environment. Hosting the International Sustainability Forum further solidifies our commitment to this mission.” Bonito: A Destination Worth Protecting Bonito’s unique ecosystems are its greatest treasure. Highlights include: Through carbon-neutral initiatives and sustainable tourism practices, Bonito is setting a precedent for destinations worldwide, showcasing that natural beauty and environmental responsibility can coexist. What to Expect at the Forum The event promises a wealth of opportunities, including: As the world prepares for the COP30 climate conference, Bonito stands out as a beacon of sustainable innovation and environmental leadership. Hosting the International Sustainability Forum in this Carbon-Neutral Certified city not only amplifies its commitment to protecting natural resources but also inspires other destinations to follow suit. Bonito’s story proves that tourism and sustainability can go hand in hand, paving the way for a greener future. By the Green Initiative Team. Suggested reading:

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Mato Grosso do Sul Recognized Among Top 3 in Brazil’s Best ESG Practices for Sustainable Tourism - Photo Credits Daniel De Granville

Mato Grosso do Sul Recognized Among Top 3 in Brazil’s Best ESG Practices for Sustainable Tourism

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Green Initiative congratulates Mato Grosso do Sul for earning a Top 3 position in Embratur’s “Best ESG Practices in Brazilian Destinations” contest, showcasing their sustainable tourism and climate action leadership. The Agência Brasileira de Promoção Internacional do Turismo (Embratur) recently announced the winners of its prestigious “Melhores Práticas ESG nos Destinos Brasileiros” (Best ESG Practices in Brazilian Destinations) contest. This initiative highlights the best environmental, social, and governance (ESG) efforts driving sustainable tourism in Brazil. Mato Grosso do Sul (MS), through its Secretaria de Turismo, Esporte e Cultura and Fundação de Turismo de Mato Grosso do Sul (FUNDTUR), was recognized as one of the Top 3 destinations for their exceptional progress and leadership. The Top 3 Winners: With participation from nearly 50 organizations and over 200 sustainable initiatives, Mato Grosso do Sul’s recognition is a testament to the state’s growing impact in the ESG tourism space. Sustainable Leadership and Innovation in Mato Grosso do Sul Mato Grosso do Sul has demonstrated consistent progress since launching its sustainability strategy in 2022. Key milestones include: Bruno Wendling, Director-President of FUNDTUR, emphasized the importance of collaboration: “This award reinforces the work initiated in 2022 and demonstrates that our state is on the right path to becoming a more responsible and climate-focused tourism destination. We aim to transform MS into Brazil’s first carbon-neutral state by 2030.” Why ESG Practices Matter in Tourism The adoption of ESG principles (Environmental, Social, and Governance) is essential for ensuring tourism contributes positively to both communities and the planet: Additionally, Mato Grosso do Sul’s efforts align with the principles of regenerative tourism, a concept that goes beyond sustainability to actively restore ecosystems, regenerate communities, and create long-term positive impacts on nature and climate. By integrating climate and nature positive actions, MS ensures that tourism becomes a vehicle for healing the environment, reversing biodiversity loss, and empowering local stakeholders to lead the change. The success of Mato Grosso do Sul underscores the critical role destinations play in advancing these principles to foster a more resilient, inclusive, and regenerative tourism industry. Green Initiative and Mato Grosso do Sul: A Shared Vision At Green Initiative, we champion partners and destinations like Mato Grosso do Sul that demonstrate measurable progress toward sustainability. By implementing innovative carbon management solutions, biodiversity conservation, and inclusive tourism programs, MS is paving the way for a brighter, more sustainable future. This recognition by Embratur highlights the state’s dedication and serves as a powerful example for other destinations aiming to integrate ESG practices, regenerative tourism, and climate and nature positive strategies. Looking Ahead As part of their award, Mato Grosso do Sul will receive ESG consulting support from Embratur, highlighted participation in international marketing campaigns, and professional project documentation, including videos, to amplify global visibility. These benefits will further strengthen Mato Grosso do Sul’s position as a leader in sustainable and regenerative tourism, attracting investments and fostering partnerships to achieve their 2030 carbon-neutral goal. Join Us in Celebrating Sustainable Tourism Excellence Green Initiative congratulates Mato Grosso do Sul and FUNDTUR for their achievements. Together, we can inspire more destinations to embrace sustainability, climate action, regenerative tourism, and inclusive practices as central pillars for development. Let’s work towards a future where tourism drives positive change for people, nature, and the planet. Contact us to learn more about sustainable tourism and Green Initiative’s global efforts.

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The Leadership Behind Machu Picchu's Carbon-Neutral Success A Model for Sustainable Tourism - Green Initiative

The Leadership Behind Machu Picchu’s Carbon Neutral Success: A Model for Sustainable Tourism

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Machu Picchu, one of the world’s most iconic tourist destinations, has become a global leader in sustainability. Thanks to the visionary leadership of Mayor Elvis Lexin La Torre Uñaccori, this UNESCO World Heritage Site has not only achieved carbon-neutral certification but has successfully renewed it for a second time. His remarkable work in implementing sustainable practices, forging key partnerships, and aligning with global climate and nature positive initiatives inspires tourism leaders worldwide. Pioneering Climate and Nature Positive Tourism As the mayor of Machu Picchu Pueblo, Mayor La Torre has taken bold steps to address the environmental challenges posed by millions of annual visitors. Central to his approach has been adopting climate- and nature-positive strategies, including: These strategies have drastically reduced the town’s environmental footprint, setting a precedent for regenerative tourism—an approach that restores ecosystems while benefiting local communities. Collaborative Leadership with Key Partners Machu Picchu’s success in achieving and maintaining carbon-neutral status showcases the power of collaboration. Under Mayor La Torre’s leadership, the municipality has partnered with prominent organizations to drive impactful initiatives: These partnerships, facilitated by Green Initiative, have helped Machu Picchu achieve a remarkable 18.77% reduction in carbon emissions compared to its 2019 baseline, demonstrating the potential of public-private collaboration in achieving sustainability goals. Commitment to Global Climate and Tourism Frameworks Mayor La Torre has aligned Machu Picchu’s sustainability efforts with key international frameworks, ensuring the site remains a leader in global climate action: These commitments reflect the site’s dedication to fostering a sustainable future for tourism while combating climate change. An Honorable Legacy of Leadership Mayor La Torre’s leadership exemplifies how local governments can drive meaningful change. By integrating climate-positive policies and regenerative practices, he has transformed Machu Picchu into a beacon of sustainable tourism. “Leadership is about action. Let us lead with the purpose of leaving our world better than we found it,” Mayor La Torre has stated. His work safeguards Machu Picchu’s ancient legacy and establishes it as a symbol of hope and resilience for future generations. A Call to Action for Global Tourism Leaders Mayor La Torre’s visionary approach provides a compelling roadmap for leaders of other tourism-dependent regions. By prioritizing regenerative tourism, fostering collaborations with key partners, and committing to international climate goals, mayors and municipal teams can create destinations that thrive economically while preserving their natural and cultural heritage. Machu Picchu’s achievements prove that bold, collaborative leadership can leave a lasting positive impact on the planet. As the world grapples with the effects of climate change, the work of Mayor Elvis Lexin La Torre Uñaccori serves as a testament to what’s possible when we lead with purpose and innovation. Make your destination Climate and Nature Positive, contact us at Green Initiative to learn how we can help your city or region achieve sustainability goals, implement regenerative tourism strategies, and align with global climate frameworks like the Glasgow Declaration. Together, we can build a future where tourism regenerates nature and communities thrive. 🌍

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Grupo Rio da Prata Recanto Ecológico Estância Mimosa Lagoa Misteriosa

Grupo Rio da Prata Wins Prestigious 2024 Eco Amcham Award for Sustainability Leadership

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A Commitment to Sustainability and Regenerative Tourism Earns Grupo Rio da Prata the Eco Amcham Award in the Products and Services Category Grupo Rio da Prata, a leader in ecotourism with attractions located in Jardim and Bonito, Mato Grosso do Sul – Brazil, has achieved an extraordinary milestone by winning the 2024 Eco Amcham Award. This prestigious accolade, organized by the American Chamber of Commerce for Brazil (Amcham), recognizes the company’s groundbreaking efforts in blending sustainable tourism with impactful environmental conservation initiatives: Regenerative Tourism. What is the Eco Amcham Award? Since its inception in 1982, the Eco Amcham Award has been Brazil’s longest-standing and most distinguished corporate recognition for sustainable practices. This year, the award saw 199 projects evaluated by a panel of 74 expert jurors, highlighting innovation and leadership in environmental stewardship. Grupo Rio da Prata stood out in the Products and Services category with their initiative titled:“Carbon Positive Ecotourism Attractions: A Journey Towards Sustainability and Climate Positive Certification.” Grupo Rio da Prata shares the spotlight with other winners in the Products and Services category, including C&A Moda, Gerdau, Banco BV, and Baterias Moura. Together, these companies exemplify a commitment to driving innovation and sustainability. Why Grupo Rio da Prata Stands Out The attractions managed by Grupo Rio da Prata—Recanto Ecológico Rio da Prata, Lagoa Misteriosa, and Estância Mimosa—have achieved the Climate Positive Certification, awarded by the Green Initiative. This certification goes beyond carbon neutrality, recognizing the company’s efforts to remove more carbon dioxide from the atmosphere than they emit, and Nature Positive initiatives such as ecosystem restoration, preservation and protection. This achievement underscores their commitment to not only mitigating climate change but also creating a net positive impact on the environment. Key Highlights of Grupo Rio da Prata’s Sustainability Efforts: Recognizing the Impact of the Eco Amcham Award Grupo Rio da Prata’s achievements highlight the transformative power of sustainable and regenerative tourism. By investing in eco-friendly practices and inspiring visitors to connect with nature responsibly (nature positive initiatives), the company is setting a benchmark for environmental conservation in the tourism industry. According to Daniela Aiach, Sustainability Director at Amcham, the Eco Award is more than a recognition; it’s a platform for transformation. Regenerative Tourism: A Vision for a Sustainable Future “This award reflects our deep love for nature and our unwavering commitment to preserving it. Our success is a collective effort involving employees, partners, suppliers, and visitors who share our mission to protect ecosystems and promote sustainable living. This recognition inspires us to leave a lasting positive legacy for future generations.” – Simone Spengler Coelho, Director of Grupo Rio da Prata “This award showcases how companies are rethinking their operations to create a positive impact on society and the planet, inspiring others to take action.” – Daniela Aiach, Sustainability Director at Amcham “We at Green Initiative extend our heartfelt congratulations to Grupo Rio da Prata on receiving the prestigious 2024 Eco Amcham Award. This well-deserved recognition highlights their exemplary commitment to sustainable regenerative tourism and environmental conservation. Achieving Climate Positive Certification is no small feat—it reflects a profound dedication to reducing emissions, restoring ecosystems, and fostering a positive impact on our planet. Grupo Rio da Prata’s innovative practices, from reforestation efforts to the creation of protected reserves, set a new standard for what it means to harmonize business success with environmental stewardship. As partners, we are proud to support their journey and celebrate this remarkable milestone together. Their work inspires us all to continue striving for a sustainable and inclusive future.” – Tatiana Otaviano, Head of Relationship Management, Green Initiative Planning your next adventure? Discover the breathtaking beauty and sustainable initiatives at Recanto Ecológico Rio da Prata, Lagoa Misteriosa, and Estância Mimosa. Every visit supports their mission to protect the environment and contribute to a greener future. For more details, visit Grupo Rio da Prata Website 👉 Download Green Initiative’s Climate Action Guides for Tourism Tusinesses and Destinations here. Related articles

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Green Initiative and Machu Picchu: A Winning Partnership for Climate and Nature Sustainability through Regenerative Tourism

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In 2024, Green Initiative proudly received the prestigious title of World’s Leading Sustainable Organisation 2024 at the World Sustainable Travel & Hospitality Awards, largely due to its successful implementation of the Carbon Neutral Certification for one of the World’s most iconic destinations: Machu Picchu. This collaboration highlighted how sustainability and responsible tourism can directly impact the global tourism landscape and also contributed to Machu Picchu’s recognition as the World’s Leading Tourist Attraction 2024 for the sixth time (2017, 2018, 2019, 2021, 2022, and 2023) at the World Travel Awards. This event, considered the ‘Oscar of Tourism,’ also awarded Peru as the ‘World’s Leading Cultural Destination‘ and the ‘World’s Leading Culinary Destination.’ The Commission for the Promotion of Peru for Exports and Tourism – PromPerú (awarded as Best Latin American Tourism Authority Website 2024 in the prestigious World Travel Tech Awards) enthusiastically announced the achievements. In addition to its status as a UNESCO World Heritage Site, this citadel stands as a cultural, historical, and architectural symbol of the ancient Inca Empire. Ricardo Limo, Executive President of PromPerú, highlighted the significance of these awards: “These recognitions are a testament to the continuous work of the public and private sectors, and of all Peruvians who share the best of our country with the world.” Machu Picchu, already a symbol of ancient history and breathtaking natural beauty, took another critical step forward by achieving Carbon Neutral certification through Green Initiative’s specialized sustainability program. This certification recognizes the extraordinary efforts of local stakeholders, including the government, tourism operators, and conservationists, to reduce carbon emissions and minimize the environmental footprint of this UNESCO World Heritage site, and also put in place a mitigation plan for decarbonization. “Machu Picchu stands as the world’s first natural and cultural wonder to achieve carbon neutrality, showcasing that sustainable tourism and decarbonization can and must go hand in hand—a global symbol of environmental leadership.” – Gustavo Santos, Regional Director for the Americas, World Tourism Organization “The experience of Machu Picchu as a signatory of the Glasgow Declaration can be a reference for other tourist destinations in Peru and around the world. In addition to being a natural and cultural treasure, Machu Picchu is also an inspiring example of how the growth of tourism and decarbonization can and should go hand in hand.” – Sofia Gutierrez, Deputy Director of Sustainable Tourism at UN Tourism “Machu Picchu, one of the 13 World Heritage sites that Peru has, is an inspiring example of how tourism can be integrated with climate action, thus contributing to the sustainability and conservation of World Heritage.” – Jose Salazar Ríos, Coordinator of the Culture Sector at UNESCO Peru “As a pioneer of regenerative tourism in Peru, Inkaterra is committed to conserving the natural heritage of Machupicchu,” states José Koechlin, founding president of Inkaterra. “This alliance is a success story about the goals that can be achieved when public and private sectors work hand in hand. With the support of the local community, the first destination in Latin America with a circular economy has been achieved. We Peruvians enjoy the privilege of having this cultural and natural heritage of humanity, which entails the great responsibility of caring for it for future generations.” “We are proud to announce that Machupicchu renews its ‘First Carbon Neutral’ certificate. This achievement represents a significant milestone in our effort to promote circular economy models and sustainable cities, where for example, we give new life to bottles, such as Cielo Alcalina which is made 100% from recycled bottles,” says Jorge López-Doriga, Chief Communications and Sustentability Officer in AJE Group. The Carbon Neutral certification process involved: Through these efforts, Machu Picchu became a beacon of sustainability in tourism, setting a precedent for other destinations worldwide. This achievement is even more significant because the Travel Awards recognized Machu Picchu for its historical and cultural value and commitment to environmental preservation. The certification played a special role in this decision, underscoring the growing importance of sustainable tourism practices in shaping the future of global travel. A Turning Point for Sustainable Tourism Recognizing Green Initiative and Machu Picchu at the World Sustainable Travel & Hospitality Awards and the World Travel Awards signals a turning point in the tourism industry. Sustainability is no longer an afterthought—it has become a key factor in defining a truly world-class destination. Tourists, travelers, and travel companies are increasingly prioritizing eco-consciousness, and destinations like Machu Picchu are leading the way. By embracing Climate and Nature Positive initiatives, they demonstrate that environmental stewardship and tourism can go hand in hand. The Carbon Neutral certification contributed to Machu Picchu’s award and helped boost its reputation as a responsible, forward-thinking destination. It’s a testament to how partnerships between environmental experts like Green Initiative and iconic sites like Machu Picchu can drive meaningful change. With sustainable practices now at the core of the global travel industry, other destinations around the World are following suit, inspired by the success of Machu Picchu’s journey towards sustainability. The Path Forward: Working Hand in Hand with the Private Sector Partnerships with the private sector have transformative power in driving high-impact sustainable initiatives. The renewal of Machu Picchu as a Carbon-Neutral Destination is proof of this. This achievement was made possible through the efforts of AJE Group, a Peruvian multinational beverage company that has operations in over 20 countries, alongside strategic allies such as Inkaterra, the Municipality of Machu Picchu, and Tetra Pak. This project included the installation of a biodiesel plant to reuse used cooking oil, a pyrolyzer to convert organic waste into biochar, compactors for plastics, and a glass crusher, transforming waste management in the citadel. These actions not only significantly reduced the site’s environmental footprint but also strengthened its position as a global reference in sustainability and environmental commitment. As Green Initiative continues to work with destinations around the World to achieve Carbon Neutral certification, the focus remains on creating a long-lasting impact. The success of Machu Picchu demonstrates that with the right support and commitment, any destination—no matter how iconic—can

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How COP29 is Transforming Tourism, Transport, and Urbanization for a Climate Positive Future

How COP29 is Transforming Tourism, Transport, and Urbanization for a Climate and Nature Positive Future

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On November 20, 2024, COP29 in Baku, Azerbaijan, marked a transformative moment in global climate action by dedicating a day to critical sectors shaping our climate future: tourism, transport, and urbanization. With two groundbreaking declarations, the conference showcased a vision of sustainability that integrates innovation, cross-sector collaboration, and a commitment to leaving the planet better than we found. This Tourism Takes Center Stage with Climate Commitments The COP29 Declaration on Enhanced Climate Action in Tourism highlights tourism’s dual identity as a vital economic force and a key partner of the climate change global challenges for mitigating greenhouse gas emissions supporting the Paris Agreement goals. This initiative seeks to redefine the sector, steering it toward a more sustainable and climate-positive future as a result of the determination and global leadership of the UN Tourism Executive Director Zoritsa Urosevic and her team, who have mobilized the interest of UN Tourism member states from around the world to raise awareness to connect tourism with climate and nature positive action. Complementing this leadership is the outstanding contribution of Virginia Fernandez-Trapa, Programme Coordinator for Sustainable Tourism and Resilience at UN Tourism. Her advocacy for climate and regenerative action has been instrumental, building on milestones like the Glasgow Declaration to achieve this significant breakthrough. Key commitments in the declaration include: Zurab Pololikashvili, Secretary-General of the UN World Tourism Organization, emphasized the sector’s potential to drive transformative change through innovation, decarbonization, and regenerative practices. Resilient Cities Through Cross-Sector Collaboration Urbanization, a defining feature of modern life, was addressed by launching the COP29 Multisectoral Actions Pathways (MAP) Declaration for Resilient and Healthy Cities. Developed in partnership with UN-Habitat, the MAP Declaration lays the groundwork for building sustainable, inclusive urban environments. This initiative promotes: Mukhtar Babayev, COP29 President, highlighted the critical role of collaboration, stating, “These initiatives are about enhancing the quality of life while addressing the profound challenges posed by climate change.” The commitments made during COP29 underline the importance of addressing economic, social, and environmental dimensions together, with a shared vision of a sustainable future for people and the planet. Green Initiative: Leading the Way in Regenerative Travel and Climate Certification While COP29 sets the stage for global action, organizations like Green Initiative are translating these goals into tangible outcomes on the ground. Through regenerative tourism, climate certifications, and nature positive strategies, the Green Initiative team helps businesses and destinations make measurable progress toward sustainability. Regenerative Tourism Regenerative tourism is a transformative approach that aims to leave destinations better than they were found. By restoring ecosystems, enhancing community well-being, and reducing carbon footprints, regenerative tourism shifts the focus from sustaining to actively improving environments. A prime example is Machu Picchu, where Green Initiative’s support helped the historic site achieve carbon-neutral certification. This included waste management improvements, renewable energy integration, and reforestation efforts in surrounding areas. Similarly, Bonito, a globally renowned ecotourism destination in Brazil, has embraced regenerative principles by achieving carbon-neutral certification with the help of Green Initiative. Bonito’s initiatives include protecting vital freshwater ecosystems, promoting biodiversity conservation, and implementing sustainable visitor practices to ensure long-term environmental resilience while supporting the local economy. Climate and Nature Positive Certifications Green Initiative offers certifications that help businesses and destinations go beyond carbon neutrality, designed to empower businesses, destinations, and organizations to demonstrate and enhance their sustainability efforts. These certifications are essential for ensuring measurable, transparent progress toward sustainability goals. From tourism operators to urban planners, the Green Initiative provides tools to align operations with global climate objectives. Join the Movement Interested in making your organization a leader in sustainability? The Green Initiative provides a clear path to certification and actionable strategies for regenerative practices. Contact us today to learn how your business or destination can make a lasting, positive impact. Get in Touch!

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