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Riding the Wave of Change: How Roberto Meza “Muelas” Is Mobilizing Peru’s Surf Industry Toward Innovative Climate- and Nature-Positive Action

Riding the Wave of Change: How Roberto Meza “Muelas” Is Mobilizing Peru’s Surf Industry Toward Innovative Climate- and Nature-Positive Action

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The ocean has always been Peru’s stage for surf legends. Today, it’s also becoming the frontier of climate leadership—thanks to visionaries like Roberto “Muelas” Meza, founder of Olas Perú and Global Ambassador of the World Surf Cities Network (WSCN). Earlier this month, Olas Perú officially launched its 2025–2028 Sustainability Plan at the Municipal Palace of Miraflores. The event marked a milestone not only for Peruvian surf culture but for global sustainability in sports. With this initiative, Olas Perú reaffirmed its role as the world’s first carbon-neutral surf school, setting the standard for surf communities everywhere. From Surfboards to Sustainability Boards Under the leadership of Meza and Director Silvana Pastorelli, Olas Perú’s new plan revolves around five strategic pillars: “This plan is not just a document—it’s our commitment to Peru, to the ocean, and to future generations,” said Pastorelli. “We invite everyone to paddle together toward a surf culture that inspires, regenerates, and transcends.” For Meza, sustainability isn’t an accessory—it’s the new wave that must carry the entire surf ecosystem forward. As an active voice within the WSCN, he has been instrumental in connecting surf cities like Miraflores and Cabo Blanco through shared goals of carbon neutrality, circular tourism, and climate-positive coastal management. Measuring Impact: From Commitment to Certification Olas Perú’s commitment to sustainability is backed by concrete results. In 2023, the organization conducted a rigorous carbon footprint measurement following ISO 14064-1:2018 and the Greenhouse Gas Protocol standards, covering all emission sources—from transportation to energy use and materials. These emissions were fully offset through Certified Emission Reductions (CERs) issued by the United Nations, derived from a renewable energy project in India, enabling Olas Perú to contribute to the global clean energy transition. This achievement positions Olas Perú not only as a pioneer in Latin America but as a model for surf schools worldwide, proving that sports can grow in harmony with the planet. The Power of Partnership The launch event brought together key partners and institutions shaping Peru’s green transition. Representatives from PromPerú, CANATUR, Hazla por tu Ola, LATAM Airlines, and the Municipality of Miraflores joined the discussion panel “Surf and Sustainability: Waves of Change for Peru.” Their collective message was clear: sustainability in sports thrives when public and private sectors paddle in the same direction. Olas Perú’s leadership was also recognized with the Marca Perú (Peru Brand) distinction, underscoring its role as an ambassador for responsible tourism and national pride. Miraflores and Cabo Blanco: Twin Beacons of Climate Action The Mayor of Miraflores, Carlos Canales, highlighted the district’s recognition as an official Surf City within the WSCN—thanks in large part to Olas Perú’s decades of work. Miraflores now stands beside other Peruvian coastal destinations like Cabo Blanco, which recently advanced its own sustainability agenda through the Turismo Circular Perú project, financed by AECID and the European Union and implemented with the Green Initiative. While Miraflores symbolizes the urban surf model of circular governance, Cabo Blanco represents the community-driven transformation of rural coastal tourism. Together, they embody Peru’s emerging identity as a global laboratory for climate and nature-positive development in surf cities. A Movement That Transcends the Ocean With over 33 years of history, Olas Perú continues to inspire athletes, educators, and policymakers to view surfing not only as a sport but as a vehicle for environmental restoration and social inclusion. By integrating education, circular economy principles, and ecosystem conservation into its operations, Olas Perú demonstrates how surf schools can become agents of decarbonization—turning every wave into a ripple of positive impact.Through the guidance of Roberto “Muelas” Meza and the support of partners like Green Initiative, PromPerú, and WSCN, the country is charting a new course: one where sustainability is as natural as the tide and where Peru’s surf cities ride together toward a climate-positive future. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

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Industrialization of Brazil’s Comparative Advantages: How Natural Capital Can Drive Inclusive and Sustainable Growth

Industrialization of Brazil’s Comparative Advantages: How Natural Capital Can Drive Inclusive and Sustainable Growth

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How can emerging economies grow and foster development today, in a world where protectionism has become the norm, access to markets has narrowed, technology sharing has declined, and geopolitics has taken center stage? The strategies that propelled South Korea, Taiwan, China, Singapore, and others to success decades ago no longer deliver the same results. What, then, are the new pathways and opportunities? The answer lies in identifying and seizing the vast opportunities arising from climate transition, geopolitical realignment, and the quest for resilience in global value chains. These forces are revaluing geography as one of the most powerful drivers of business and investment. This is particularly true for much of Latin America, endowed with immense natural wealth and capital—renewable energy, bioeconomy resources, critical minerals, forests, carbon markets, water, and ecosystem services, among others. There are already unmistakable signs of a shift in relative prices in favor of these assets, which could reshape the global economic game and benefit emerging economies. To unlock this potential, however, countries must transform static comparative advantages into dynamic ones—in other words, industrialize their natural assets and add value to them. The moment is favorable, but the benefits are not automatic. 🎧 This is the central theme of the new podcast series launched by Imagine Brasil, “Industrialization of Brazil’s Comparative Advantages,” conducted by professors Aldemir Drummond and Jorge Arbache. In the first episode, Maria Netto, CEO of the Instituto Clima e Sociedade (iCS), offers an in-depth analysis of the global geopolitical and economic landscape, highlighting structural crises linked to energy, food, and climate change. She discusses Brazil’s challenges and opportunities in leveraging its clean energy matrix and abundant natural resources to generate innovation, added value, and long-term development. “Industrializing natural advantages is not only about economic transformation—it’s about shaping a new, inclusive model of prosperity for the twenty-first century,” emphasizes the Imagine Brasil initiative, created in collaboration with the Fundação Dom Cabral (FDC). 🔗 Listen to the first episode on Spotify: Industrialização das vantagens comparativas do Brasil – Conversa com Maria Netto (iCS) The new Imagine Brasil podcast, conducted by Jorge Arbache (Photo/ Green Initiative’s Scientific and Technical Advisory Council member) and Aldemir Drummond, explores how Brazil can transform its natural capital into engines of innovation, inclusive prosperity, and sustainable development through the industrialization of its comparative advantages.

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Climate and Competitiveness Can SMEs Navigate the EUDR and Maintain Their Agro-Export Leadership

Climate and Competitiveness: Can SMEs Navigate the EUDR and Maintain Their Agro-Export Leadership?

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The New Era of Climate-Driven Trade The global trade landscape is undergoing a fundamental transformation where climate considerations are no longer optional—they have become essential competitive factors. Since December 30, 2024, large and medium-sized companies exporting agro-industrial products to the European Union have faced a new reality: compliance with the EU Deforestation Regulation (EUDR), which prohibits the entry of products linked to deforestation. Starting in June 2025, this requirement extends to small and medium-sized enterprises (SMEs), marking a pivotal moment where the climate agenda materializes as a concrete element of industrial competitiveness rather than merely an environmental consideration. Understanding the EUDR: A Global Response to Forest Loss The EUDR emerges from a critical global context that demands urgent action. According to the FAO, more than 420 million hectares of forests were lost worldwide between 1990 and 2020—an area larger than the entire European Union. Agricultural expansion has been the primary driver of this deforestation, with profound impacts on biodiversity, rural livelihoods, and climate stability. As one of the world’s largest consumers of agricultural and forest products, the EU has taken responsibility for limiting its external ecological footprint through this pioneering regulation, which forms a central pillar of the European Green Deal’s commitment to climate neutrality by 2050. The EUDR applies to seven critical commodities and their derivatives: palm oil, cocoa, coffee, soy, timber, beef, and rubber. This encompasses everything from chocolate and leather to furniture and paper products. To access EU markets, companies must demonstrate compliance with three fundamental requirements: Deforestation-Free Production: Products cannot originate from land deforested after December 31, 2020, with specific protections against forest degradation for timber products. Legal Compliance and Geographic Traceability: Companies must verify that production complies with all relevant laws in the country of origin, including land tenure, labor rights, and environmental regulations. Crucially, they must provide precise geographic coordinates of production sites. Comprehensive Due Diligence: Organizations must implement robust systems to assess and mitigate risks throughout their supply chains, with documentation requirements maintained for at least five years. The Latin American Challenge and Implementation Reality For Latin America and the Caribbean (LAC), the stakes are substantial. In 2022, the region exported over $157 billion to the EU, with approximately $53 billion from the agribusiness sector. More than 60% of these agro-exports—at least $32 billion—fall under EUDR regulation, meaning the majority of the region’s agricultural trade with Europe must now meet these new standards. The challenge varies significantly by product and country. Coffee exports from Colombia, Brazil, Honduras, and Peru generated $7 billion in sales, spanning from green beans to gourmet products. Cocoa from Colombia, Ecuador, Peru, and the Dominican Republic reached $2.6 billion in beans, butter, paste, and finished products. Brazil and Mexico led timber exports with $4 billion in boards, furniture, paper, and cardboard products. Following a 12-month delay granted in late 2024, the EUDR now applies from December 30, 2025, for large companies, and June 30, 2026, for micro and small enterprises. This adjustment provides crucial additional time for preparation, but the window for action is narrowing rapidly. Despite this extension, significant implementation challenges remain on the EU side, including the absence of a unified digital system for due diligence declarations and delayed country risk classifications. The EU must also better recognize existing certifications and platforms in producing countries to avoid duplicating bureaucratic processes and increasing transaction costs. Strategic Response: From Compliance to Competitive Advantage For companies to maintain their competitive position, immediate action across multiple fronts is essential. Supply chain mapping must identify all products within EUDR scope and trace them back to their geographic origins, including precise coordinates of production sites. Legal verification ensures comprehensive compliance with local laws governing land tenure, environmental management, and labor standards in all source countries. Technology integration through georeferenced traceability systems provides the detailed documentation required for due diligence processes, while systematic risk assessment approaches evaluate and mitigate deforestation and illegality risks across the entire supply chain. Strategic partnerships with technical organizations, certification bodies, and technology providers help build robust compliance systems. While certifications such as FSC, Rainforest Alliance, and UTZ can support compliance efforts, they do not replace the mandatory due diligence system required by the EUDR. Companies must build comprehensive systems that may incorporate these certifications as supporting evidence. Smart companies recognize that EUDR compliance represents more than regulatory obligation—it’s a pathway to sustainable competitive advantage. This transformation was inevitable, driven not only by the EU’s commitments under the 2015 Paris Agreement to combat climate change, but also by growing consumer demands for responsible sourcing. Regardless of the regulatory angle, deforestation-free production has long been a pending task for global supply chains. As global markets increasingly value environmental and social responsibility, early movers who invest in robust systems will differentiate themselves from competitors while accessing premium market segments. This transformation also supports broader development goals, including the formalization of agricultural systems, improved traceability infrastructure, and enhanced environmental stewardship that benefits local communities and ecosystems. Success requires coordinated action beyond individual company efforts. Governments in producing countries must strengthen legal frameworks and enforcement mechanisms while the EU must ensure fair, practical implementation that recognizes regional realities and existing capabilities. The most promising outcomes will emerge from partnerships between producing countries and the EU that build on existing strengths rather than imposing entirely new systems, creating compliance pathways that are both rigorous and achievable. An Opportunity to Accelerate Sustainable Transformation While the EUDR presents a significant challenge, it also offers an opportunity to accelerate the formalization, sustainability, and traceability of production systems. Those who prepare in advance will not only avoid commercial risks, but will also gain a competitive edge in a market that increasingly values environmental and social responsibility. At Green Initiative, we support our partners and clients in aligning with EUDR requirements through our technological and analytical tools. For instance, our geospatial analysis enables the verification of deforestation-free status by providing historical land-use evidence, helping demonstrate that no forest loss has occurred after the December 2020 cut-off date. Additionally, by

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Green Initiative Participates in the Environmental Finance Awards 2025 with Scalable Climate and Nature-Based Solutions

Green Initiative Participates in the Environmental Finance Awards 2025 with Scalable Climate and Nature-Based Solutions

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Green Initiative is pleased to announce its participation in the Environmental Finance Awards 2025, a distinguished platform recognizing impactful contributions to sustainable finance, environmental leadership, and innovation in climate action. Our participation highlights two flagship initiatives that embody our mission to advance scalable, science-based solutions for a climate- and nature-positive future: These programs are examples of how measurable climate action and biodiversity protection can be effectively integrated into public policy, private sector innovation, and community engagement. Machu Picchu: A Global Benchmark in Net Zero Tourism Since 2019, under the technical guidance of Green Initiative, Machu Picchu has implemented a comprehensive decarbonization strategy that has resulted in an 18.77% reduction in greenhouse gas emissions, positioning it as the first UNESCO Designated Site to be certified carbon neutral. The strategy includes: This project has catalyzed peer learning and policy alignment throughout Peru’s Sacred Valley and globally, with structured collaborations now underway between Machu Picchu and sites such as Angkor Wat, Taj Mahal, and Cristo Redentor. 🡒 Learn more: Machu Picchu Net Zero Strategy and Climate Talks Forest Friends: Advancing Nature-Positive Action through Verified Ecosystem Restoration Forest Friends is Green Initiative’s market-based nature restoration program, developed to enable companies and individuals to make measurable contributions to biodiversity recovery and carbon sequestration. The program has already supported the planting of over 13,000 native trees across more than 200 hectares in priority conservation areas such as the Amazon, Tropical Andes, and Costa Rica’s Osa Peninsula. Key components include: Forest Friends is aligned with the UN Decade on Ecosystem Restoration and follows the UN’s Ten Principles for Ecological Restoration (2021–2030), providing a replicable model for corporate engagement in nature-positive development. 🡒 Explore the program: https://forestfriends.eco Building Global Momentum for Climate and Nature Leadership By participating in the Environmental Finance Awards 2025, Green Initiative is proud to join a community of forward-thinking organizations committed to reshaping how the global economy responds to the climate and biodiversity crises. While we are not nominated for an award, our participation underscores the urgency of sharing replicable models that combine policy innovation, scientific integrity, and measurable outcomes. Through initiatives like Machu Picchu and Forest Friends, we aim to demonstrate that climate and nature-positive transitions are more than possible: they are essential for long-term resilience, equity, and competitiveness. We remain committed to supporting governments, companies, and civil society in implementing integrated solutions that respond to the challenges of our time with clarity, transparency, and impact. 🡒 Learn more about our work: https://greeninitiative.eco This article was written by Tatiana Otaviano from the Green Initiative Team. Related Articles

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Why Financial Institutions Should Measure Their Carbon Footprint and How AlphaMundi and Bankamoda Are Leading the Way

Why Financial Institutions Should Measure Their Carbon Footprint?

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When discussing how to tackle climate change risks, the role of financial institutions is more important than ever. Banks, funds, and investors have the power to support the transition to a low-carbon economy. But to do that effectively, they need to start by asking a key question: What is the carbon footprint of their portfolio? Measuring the carbon emissions linked to loans and investments is one of the most pragmatic and powerful steps a financial institution can take. It’s about more than just sustainability reports or meeting regulations — it’s about knowing where they stand so they can make better decisions, reduce risks, and unlock new opportunities for financing. In this post, I’d like to explore why measuring and certifying the carbon footprint of investment portfolios matters and how the Green Initiative is helping financial institutions turn climate ambition into climate action. Let’s take a closer look, including a real example of how two financial organizations — AlphaMundi Group, a Swiss impact investment manager, and Bankamoda, a Colombian fintech for the fashion industry — are putting this into practice. Why Portfolio Emissions Matter? While a lot of money is being directed toward climate solutions (technology or nature-based), much of it isn’t reaching the businesses that need it most — especially small and medium-sized enterprises (SMEs). In Latin America and the Caribbean, for example, local commercial and development banks receive millions in mitigation finance but deploy less than 30% to the SMEs that are actually driving the transition. One major reason for this underperformance is that many financial institutions lack accurate data on the carbon emissions of the companies they engage with. That makes it difficult to identify climate risks, target high-impact investment opportunities, or access funding from climate-focused investors. The Benefits of Measuring Portfolio Emissions Here’s what happens when a financial institution starts tracking the carbon footprint of its portfolio: 1. Better Risk Management Knowing your portfolio’s carbon footprint helps you avoid investments that could become risky or obsolete in a low-carbon economy.Carbon-intensive investments carry serious financial risks due to regulatory pressure, stranded assets, and reputational damage. Knowing your emissions is the first step to managing them. 2. Easier Access to Climate Finance Funders — from multilateral banks to private investors — increasingly look for partners who can demonstrate climate impact. Financial institutions that consistently measure and report carbon emissions are better positioned to attract ESG and impact investors, and unlock opportunities such as green bonds and blended finance solutions. 3. Stronger Market Position Once financial institutions and their investees understand where carbon emissions are coming from, they can meaningfully engage in decarbonization. This insight enables the development of climate-smart financial products — such as green loans — and supports clients in reducing their own carbon footprints.The result? Financial institutions can deploy more climate mitigation finance, while companies gain competitive advantages through access to high-value, climate-linked solutions. Regulatory Change Is Coming — And So Is Opportunity With new climate-related trade regulations emerging — such as the EU’s Carbon Border Adjustment Mechanism (CBAM) and the Deforestation-Free Products Regulation (EUDR) — understanding and managing carbon emissions will become a core competency for any organization, including financial institutions. Helping clients adapt and integrate carbon footprint management into their business models is a crucial role for financial institutions — and likely one of the most important paths to unlock new revenue streams and resource mobilization. AlphaMundi’s Commitment to Climate-Smart Investing AlphaMundi Group— under the leadership of Tim Radjy— supports businesses that generate measurable social and environmental impact across Latin America and Sub-Saharan Africa. Recognizing the intrinsic connection between poverty alleviation, social wellbeing, and climate risks, AlphaMundi is progressively integrating decarbonization metrics into its investment fund goals. These new capacities will help AlphaMundi demonstrate its leadership in carbon mitigation, as well as its ability to identify and deploy climate finance opportunities. To make this happen, AlphaMundi partnered with the Green Initiative to decarbonize its portfolio, measure client emissions, set reduction targets, and facilitate access to climate finance. Bankamoda: A Case Study in Climate and Inclusion One of the companies benefiting from this approach is Bankamoda, a Colombian fintech led by entrepreneur María del Mar Palau. Bankamoda provides financial services to micro, small, and medium-sized businesses in Colombia’s fashion industry — a sector that is both economically vital and traditionally underserved by mainstream finance. With the support of AlphaMundi and guidance from the Green Initiative, Bankamoda has: How Green Initiative Makes It Simple This is where the Green Initiative comes in. With years of experience supporting organizations worldwide, it has developed a step-by-step framework to help financial institutions integrate climate action into core operations: The Time to Act is Now For financial institutions, measuring portfolio carbon emissions is more than a technical task — it’s a strategic move. By taking action, they can lead the shift toward a climate-smart economy, reduce risks, attract new funding, and fulfill their role as key agents of change. The partnership between AlphaMundi and Bankamoda shows what’s possible when financial institutions embrace climate finance as an emerging and fast-growing opportunity with tangible benefits for long-term prosperity and competitiveness. The sooner your institution begins this journey — turning climate ambition into climate action — the greater your role in catalyzing mitigation finance and decarbonizing the economy. With the support of the Green Initiative, your institution can begin measuring the carbon emissions of its investment portfolio today — pragmatically, effectively, and with a vision for a greener future. 💡 Ready to take the next step? Reach out to Green Initiative and start building a greener, more resilient portfolio today. This article was written by Tatiana Otaviano from the Green Initiative Team. Related Articles

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MAPFRE Peru Launches the Campaign “Sowing a More Sustainable Future” and Reaffirms Its Commitment to Ecological Restoration in the Amazon

MAPFRE Peru Launches the Campaign “Sowing a More Sustainable Future” and Reaffirms Its Commitment to Ecological Restoration in the Amazon

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As part of its commitment to sustainability and climate action, MAPFRE Peru has launched the campaign “Sowing a More Sustainable Future”, an initiative that highlights its active role in restoring Amazonian ecosystems and its participation as a co-sponsor of the animated film Milagros: An Extraordinary Bear, the first film in the world to receive the international Climate Positive certification from Green Initiative. This campaign includes the release of a touching video that documents the experience of the MAPFRE Peru team during their visit to Madre de Dios – Tambopata, where they witnessed the tangible impact of the ecological restoration efforts they helped support. During this immersion, they gained insight into the scientific practices behind effective restoration, the challenges facing the Amazon, and the importance of protecting one of the most biodiverse ecosystems on the planet. This journey allowed the MAPFRE Peru team members to deepen their understanding of the urgency of caring for our ecosystems and the role we can all play in ensuring a better future. The restoration project, managed by Forest Friends and implemented by the Inkaterra Association, aims to recover an area of forest degraded by agricultural practices. Thanks to the support of MAPFRE and other companies, over 1,000 trees of species with high ecological, nutritional, medicinal, and commercial value have already been planted—promoting not only forest regeneration but also the well-being of local communities. MAPFRE Peru played an essential role in the Climate Positive certification process of the film Milagros, co-sponsoring the planting of native trees as part of the ecological restoration component of the certification. This action reinforces its view that climate change demands concrete and multi-sectoral responses and shows that sectors such as entertainment can also lead by example in sustainability efforts. With this campaign, MAPFRE Peru becomes a benchmark and reaffirms its commitment to biodiversity conservation and restoration, as well as to sustainable development in the country—inspiring more companies and individuals to be part of the change. Ecological restoration is possible, measurable, and necessary. This article was written by Marc Tristant from the Green Initiative Team. Related Articles

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The Importance of Carbon Footprint Management and Increasing Sustainability in the Fishing Sector: Celebrating NFCS’s Carbon Measured Certification

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In today’s world, where climate change and environmental sustainability dominate global economic challenges, industries worldwide are under increasing pressure to reduce their carbon footprints and adopt efficient climate and nature positive. The fishing industry, a vital component of global food security and a significant source of employment is no exception. The National Fishermen Cooperative Society (NFCS), one of Belize’s most well-established cooperatives of lobster and conch fishers, has recently made a commendable stride in this direction by achieving Green Initiative’s Carbon Measured Certification. This milestone highlights the role of carbon footprint management as a core aspect of the NFCS’s long-term competitiveness, assuring new opportunities for market access and integration with global value chains.   The project was directly supported by the Caribbean Regional Fisheries Mechanism (CRFM) as an effort to move Belize’s fisheries development path towards a low carbon/carbon neutral operation in support of blue economy development policy and strategy. By progressively improving its management practices and embracing technological, financial, and structural innovations, NFCS is balancing economic performance with CO2 emissions reduction, fish stock sustainability, and marine ecosystem conservation. This positions the cooperative on a clear path toward a more sustainable and competitive future. Accelerating the Decarbonization of Fisheries in the Caribbean The fisheries sector is a critical component of global food security and income generation, particularly for small island states, and it is a significant source of employment, supporting over 58 million people worldwide. (FAO, 2022) However, it also contributes approximately 4% of the total greenhouse gas (GHG) emissions of the food sector. To ensure the key role fisheries can play in the green, net-zero emissions economy, there is an urgent need to roll out decarbonization investments that will support small cooperatives of fisheries such as the NFC=S to execute the investments required to increase efficiency, reduce energy costs and enter into new and fast-growing sustainable fisheries markets.   The journey towards decarbonizing the fisheries sector in the Caribbean can be categorized into three primary levels of challenges. The first and most significant challenge is the technological maturity. Unlike other sectors, the technologies required to achieve net-zero emissions in the fisheries sector have not yet matured. Fishing vessels operate offshore, often far from ports, necessitating highly reliable solutions. The closest technologies that can aid in the transition include energy-efficient measures such as engines that consume less fuel and emit fewer pollutants, as well as improved vessel designs. The second level of challenge involves the development and adoption of alternative fuels. Using biofuels, biogas, hybrid engines, and green hydrogen can significantly reduce emissions. However, these technologies require further development and investment. The third level of challenge is the development of wind propulsion technologies. Historically, wind propulsion was the primary method of marine transportation. While there have been advancements in tourism sailing, such as cruise ships, these have not yet been widely adopted in the fisheries sector. Investing in smart and innovative wind propulsion technologies could enable both small and large-scale fisheries to utilize sails, reducing their reliance on fossil fuels. Besides the development of new technologies, transitioning to more sustainable practices in the fisheries sector involves significant financial investment and structural changes. The replacement of fishing vessels is a long-term investment, typically occurring every 20 to 40 years. Creating incentives in both the public and private sectors is crucial to facilitate this transition so newer sustainable vessels can be adopted with fewer capital risks. Ports also need to be equipped with the necessary infrastructure to support new and alternative fuels, ensuring a smooth transition as older vessels are replaced with newer, more sustainable models. Conservation and restoration of marine ecosystems are also critical to maintaining biodiversity and supporting fish stocks and, consequently, long-term prosperity for both the fisherman and the ecosystems on which they rely. As Vivas (2024) refers, balancing these objectives is challenging as they require a strategic vision, science-based management for appropriate fisheries stock conservation, and investments. This may be particularly difficult for small fisheries, but this is exactly the type of challenge that the NFCS assumes, playing a leading role at the regional and international levels. The Carbon Measured Certification Cycle In 2024, NFCS supported by the CRFM, conducted a detailed assessment of its carbon footprint, covering Scope 1, 2, and 3 emissions. This thorough approach ensures that all emission sources within their operations are accounted for. According to the results, NFCS’ greenhouse gas emissions were significantly lower than other benchmarks in the lobster fishing industry, emitting an impressive 2,95kg of CO2 per kg of the final product, while other analyzed Australian fisheries emitted from 6.92 to 13.00 kg of CO2 per kg of the final product, considering the emissions related to fishing, processing, and packaging. By analyzing the most impactful emission sources, NFCS outlined several mitigation measures, including transitioning to clean energy sources, investing in energy-efficient engines and technologies, exploring alternative fuels, and optimizing fishing operations. These steps aim to significantly reduce their carbon emissions in the following years. NFCS’s initiative involves transparent implementation and active participation from all stakeholders, ensuring a lasting positive impact on the environment, society, and the economy. Conclusions By taking proactive steps to measure and progressively reduce its CO2 emissions, NFCS is not only enhancing its sustainability but also strengthening its competitive advantage within the international fisheries market. Positioned as one of the few low emissions fisheries producers globally, NFCS is strategically poised to integrate into sustainable fisheries value chains, which are expanding more rapidly than traditional, less sustainable practices. A clear example of this opportunity lies in the Caribbean’s international cruise lines, many of which are committed to decarbonization and sourcing from sustainable fisheries. By managing its climate footprint, NFCS is becoming a key supplier of sustainable lobster, helping cruise ships reduce their scope 3 carbon emissions. This demonstrates how climate mitigation strategies can generate tangible benefits for small-scale fisheries in the Caribbean. Let’s celebrate NFCS’s commitment to sustainability and look forward to a future where the fishing industry not only thrives but does so in harmony with the

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Addressing Fashion's Footprint Sustainable Solutions for a Greener Future

Addressing Fashion’s Footprint: Sustainable Solutions for a Greener Future

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In Honor of the International Day of Zero Waste 2025 Introduction Fashion is a powerful form of self-expression, but behind the glamor lies a growing problem. The industry is under pressure for its serious environmental and social impacts. Mountains of discarded clothes, rivers turned toxic from dyes, and synthetic fibers polluting marine life are just a few of the consequences of our fast-paced fashion system. In fact, the fashion industry is responsible for up to 8% of global greenhouse gas emissions—and every second, the equivalent of a garbage truck of clothing is burned or sent to landfill. As we mark the International Day of Zero Waste 2025 on March 30th., it’s more urgent than ever to spotlight these issues. The global campaign calls for innovative, community-driven solutions to reduce waste and shift toward a circular economy—goals that align perfectly with the movement for sustainable fashion. But the tide is beginning to turn. New collaborations are emerging that blend climate action with social impact—empowering marginalized communities while tackling fashion’s environmental toll. From climate certifications to circular business models, the industry is taking bold steps to become more responsible. Designing with the full lifecycle in mind—and giving clothes second, third, even fourth lives—is key to creating real, lasting change. The Hidden Costs of Fashion Fashion doesn’t just affect what we wear—it impacts ecosystems, workers, and communities. Most of its footprint happens during production, where huge amounts of water, energy, and chemicals are used to turn raw fibers into fabric. Shockingly, over 15,000 chemicals are used in textile manufacturing. Some—like flame retardants and stain repellents—are highly toxic and hard to remove from the environment, making safe recycling nearly impossible. And it doesn’t stop there. Synthetic fabrics release microplastics into the water every time we wash them. These tiny fibers are not only polluting oceans but also entering the food chain. That’s why the European Commission has made textiles a priority in its Circular Economy Action Plan, calling for urgent reform in the sector. This makes fashion a critical part of the waste conversation—not only in landfills, but throughout its entire lifecycle. Rethinking Fashion: Toward a Circular Future To truly shift fashion onto a sustainable path, we need more than just minor tweaks—we need systemic change. This means governments, brands, suppliers, and consumers all working together. Brands are beginning to invest in eco-innovation: from green chemistry to low-impact textiles. And while change is complex, it’s not impossible. With the right support and collaboration across the supply chain, the industry can drastically cut its environmental impact. These changes represent more than just trend shifts—they’re essential actions for achieving a zero waste future, where resources are valued and waste is designed out from the beginning. Game-Changing Materials & Methods Sustainable fashion starts with smarter choices in materials and production. Here are some innovations making waves: Such practices directly support the UN’s call to reduce and avoid waste generation in high-impact sectors like fashion. Designing With the Planet in Mind Fashion design plays a crucial role in sustainability. By choosing recyclable materials and phasing out harmful chemicals, designers can make clothes easier to reuse or recycle. Other key principles include: Timeless, durable designs also mean consumers get more wear out of each piece—reducing demand for constant replacements. This shift toward intentional design and responsible consumption resonates deeply with the International Day of Zero Waste’s focus on eliminating unnecessary resource use. The Power of Conscious Consumers Shoppers hold a lot of power. By making small changes, consumers can drastically reduce fashion waste. Here’s how: Unfortunately, marketing often pushes us to believe that “new is better.” Between 2000 and 2015, clothing production doubled, while the average garment was worn half as often. To change the industry, we also need to shift this mindset. These consumer habits are crucial in helping societies move toward zero waste cultures—ones where durability and reuse are celebrated, not ignored. Reinventing the Business Model While upcycling and resale offer great short-term solutions, the real transformation lies in rethinking the entire fashion business model. Circularity isn’t just about recycling—it’s about designing for longevity, reusability, and shared ownership from the very beginning. This includes models like: The goal? Maximize the value of each piece, over and over again. By embracing these models, brands are helping build the infrastructure for low-waste societies, which is one of the International Day of Zero Waste’s main goals. Tackling the Carbon Footprint Luxury brands and mainstream labels alike are starting to calculate—and cut—their emissions. Studies show that the raw materials used in garments account for a large part of a brand’s carbon footprint. That’s why using recycled materials, reducing packaging, and even looking at employee travel can make a big difference.Encouraging consumers to care for clothes properly—and keep them longer—also helps reduce emissions during the use phase. Zero waste and carbon neutrality go hand in hand. Every step taken toward reducing fashion waste contributes to broader climate goals. Challenges and What’s Next Despite exciting progress, sustainable fashion still faces barriers. Many small-scale producers and artisans don’t have access to the tools or training they need to thrive in a sustainable market. Fast fashion’s profit-driven models often leave little room for ethical practices. There’s also a pressing need for better education—across the industry and among consumers. Schools and design programs must integrate sustainability into their curriculums. Brands need transparency. Shoppers need better information. More research is also needed—on bio-based garments, user-centered design, and even how people dispose of clothes. Understanding habits like how often people discard items, and why, can help design better solutions. Supporting education and innovation aligns directly with the Zero Waste Day’s mission to build capacity and awareness for long-term solutions to waste. Conclusion A greener fashion future is possible—but it requires commitment across the board. From innovative materials to circular design, from consumer choices to government policies, every action matters. When brands commit to sustainability across operations, and consumers shift toward mindful habits, we create a system where fashion doesn’t cost the earth. It’s time to rethink what

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How Sustainability Is Driving Consumer Behavior in 2025 — and What It Means for Your Business

How Sustainability Is Driving Consumer Behavior in 2025 — and What It Means for Your Business

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In 2025, sustainability is no longer optional — it’s a driving force behind consumer, investor, and employee decisions. From travel to logistics, businesses are being reshaped by growing demands for transparency, responsibility, and measurable environmental action. According to IBM’s latest global sustainability study, 51% of consumers say environmental sustainability is more important today than it was a year ago. The shift is clear — and it’s opening major opportunities for businesses that lead with climate and nature positive strategies. Key Sustainability Trends Shaping Consumer Behavior 1. Consumers Are Paying More for Sustainable Products Nearly half of surveyed consumers reported paying an average of 59% more for eco-conscious products. Brands that align with these values are not only earning loyalty but also capturing new markets. 2. Green Investments Are Growing 62% of personal investors now consider sustainability in their decisions — up from 48% just one year earlier. Climate certifications and ESG reporting are now essential for attracting capital. 3. Sustainability Attracts Top Talent 67% of job seekers are more likely to apply for a job with an environmentally responsible company. Sustainable practices are a competitive advantage in today’s hiring landscape. 4. Consumers Want to Act — But Need Help While 77% want to make sustainable choices, barriers like access and affordability remain. Businesses that empower consumers to live more sustainably will stand out. What Leading Companies Are Doing — And How You Can Too ✅ Make Sustainability Visible and Verifiable Certifications are a powerful trust signal for today’s conscious consumers. For example, Delfin Group, a logistics provider, earned Climate Neutral Certification through Green Initiative by optimizing its emissions and adopting cleaner energy solutions across operations. In the travel sector, Kuoda Travel achieved Climate Positive Certification, reaffirming its leadership in sustainable tourism by accurately measuring emissions, offsetting carbon, and supporting reforestation efforts across South America. Meanwhile, in the beverage industry, AJE Group’s Bio Amayu became the world’s first Climate Positive fruit juice, created with sustainably sourced Amazonian ingredients and produced through carbon-balanced practices. In Brazil, institutions like SESC and SENAC are advancing sustainable development in education and culture through Climate Certification. Grupo Rio da Prata, a leader in ecotourism, has achieved Climate Positive Certification by investing in nature conservation, biodiversity, and responsible tourism. From Europe, organizations such as CEPA and AlphaMundi Group are leading the way in sustainable investment and education, aligning their strategies with measurable climate action and long-term environmental impact. These are just a few of the companies and institutions in our portfolio that are leading their sectors by aligning business goals with climate goals — and reaping the rewards of trust, loyalty, and long-term impact. Get certified here → ✅ Promote Nature Positive Actions Go beyond carbon neutrality. Support biodiversity, reforestation, and regenerative practices with measurable impact — like ForestFriends.eco, Green Initiative’s ecosystem restoration project. Through Forest Friends, businesses and individuals can restore native forests and protect endangered species in regions affected by climate change. Learn about Forest Friends → Lead the Change, Build a Better Future Sustainability isn’t a trend. It’s the foundation of a new business model — one that prioritizes regeneration, equity, and long-term value. At Green Initiative, we help organizations turn climate ambition into real-world action.Join the movement. Get certified. Restore ecosystems. Lead the transition to a truly climate and nature positive future. 👉 Explore climate and nature positive certifications👉 Support ecosystem restoration with Forest Friends

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Enhancing Climate Action in the Cruise Industry The Role of Green Initiative as a Climate Certifier

Enhancing Climate Action in the Cruise Industry: The Role of Green Initiative as a Climate Certifier

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The cruise industry has long been synonymous with luxury travel, breathtaking ocean views, and world-class entertainment. However, it is also increasingly scrutinized for its environmental impact. Cruise ships contribute to CO₂ emissions, air pollution, and marine ecosystem degradation, making their decarbonization a critical priority in global climate action. At the forefront of this transformation is Green Initiative, a global leader in climate certification for the tourism industry. As cruise companies strive to reduce their carbon footprints, Green Initiative provides the expertise, tools, and verification frameworks to support their journey toward reducing their carbon footprints, integrating climate-positive solutions, and leading the industry toward a net-zero future. In this article, we explore how Green Initiative is shaping the future of sustainable cruising by helping companies measure, reduce, and offset their emissions while setting new standards for climate-positive tourism. Why Cruise Ships Must Act on Climate With the growth of the cruise industry, environmental concerns have become more urgent. According to International Maritime Organization (IMO) studies, the shipping sector—including cruise ships—accounts for nearly 3% of global CO₂ emissions. While efforts have been made to improve efficiency, the industry remains heavily reliant on fossil fuels, producing greenhouse gases, sulfur oxides (SOₓ), and nitrogen oxides (NOₓ) that contribute to climate change and air pollution. Some of the biggest environmental challenges in the cruise sector include: Despite these challenges, the cruise industry has a unique opportunity to lead in climate action. The adoption of low-carbon fuels, energy-efficient technologies, and sustainability certifications is rapidly gaining traction. Regulatory and Market Forces Driving Change To accelerate its sustainability efforts, the cruise industry must comply with global, regional, and corporate sustainability regulations. Key Regulations Impacting Cruise Decarbonization: Beyond regulations, market forces and consumer expectations are also shaping the industry’s sustainability journey. Travelers are becoming more eco-conscious, demanding greener options, while investors increasingly favor companies with strong ESG (Environmental, Social, and Governance) commitments. The Role of Green Initiative in Cruise Industry Decarbonization While regulations set the minimum compliance standards, Green Initiative goes beyond by offering a comprehensive climate certification that helps cruise operators measure, reduce, and offset their emissions, enabling a structured transition toward carbon neutrality. 1. Green Initiative’s Climate Certification for Cruise Operators Green Initiative offers three science based climate certification options for cruise lines, providing a structured framework for sustainability and emissions management: Each certification follows a structured three-step process to guide cruise operators toward sustainability: By obtaining any of Green Initiative’s certifications, cruise lines demonstrate transparency, accountability, and leadership in climate action. This reinforces their position in an increasingly sustainability-driven market while contributing to a resilient and environmentally responsible future for the cruise industry. 2. Supporting Cruise Lines in Their Climate Journey While many cruise operators are exploring long-term net-zero strategies, Green Initiative focuses on delivering achievable and impactful carbon neutrality solutions today. This includes: By bridging the gap between current technological capabilities and long-term decarbonization goals, Green Initiative ensures that sustainability actions are tangible, measurable, and aligned with global climate objectives. 3. Collaborations with Ports and Destinations for Sustainable Cruise Tourism Cruise emissions extend beyond the ships themselves, affecting port cities, coastal communities, and marine ecosystems. To address this, Green Initiative is exploring potential collaborations to: Through these prospective collaborations, Green Initiative aims to transform cruise destinations into climate-smart regions, ensuring that sustainability efforts extend beyond the vessels themselves and into the ecosystems and communities they impact. The Way for a Sustainable Cruise Industry Green Initiative’s Carbon Neutral Certification provides the cruise industry with a structured and practical pathway to sustainability, ensuring compliance with global climate goals while maintaining economic viability. By leveraging certification, operational guidance, and multi-stakeholder partnerships, Green Initiative fosters holistic climate action that extends beyond ships to ports, tourism boards, and local communities. Looking ahead, advancing toward Climate Positive Certification offers cruise operators the opportunity to go beyond carbon neutrality, actively contributing to climate restoration and ecosystem regeneration. By prioritizing carbon reduction today and climate-positive initiatives for the future, Green Initiative helps steer the cruise industry toward a more responsible, resilient, and sustainable future. This article was written by Ella Baehringer from the Green Initiative team

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