Carbon Measured Archives - Green Initiative - For a Climate and Nature Positive Planet

Green Initiative’s Climate and Nature Positive Sustainability Work Featured in One Planet Network’s Tools and Resources: A Major Step for Global Climate Action

In a powerful endorsement of our efforts to drive climate and nature positive sustainability in tourism, Green Initiative has been prominently featured in the One Planet Network’s Tools and Resources section, a key platform for advancing climate-positive action. Several landmark projects, including the Carbon Neutral Certification renewal of Machu Picchu, the Climate Action Guide for […]

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Celebrating World Tourism Day with a Global Milestone: Green Initiative Wins as World’s Leading Sustainable Organisation

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On this World Tourism Day, Green Initiative is honored to share a significant achievement: winning as the World’s Leading Sustainable Organisation at the 2024 World Sustainable Travel & Hospitality Awards! This recognition underscores our commitment to a greener, more sustainable tourism industry that regenerates rather than depletes. We extend our deepest gratitude to everyone who

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How Destinations Can Become Climate Certified and Why It Matters

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In today’s climate-conscious world, destinations seeking to be Climate Certified must follow a structured process, provided by Green Initiative. The certifications align them with international sustainability frameworks, including the Paris Agreement and Glasgow Declaration. Here’s how destinations can get certified, and why they should do so. Steps to Climate Certification Why Pursue Certification? Inspiration from

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Setting Climate and Nature Positive Goals: A Pathway for Sustainable Business Leadership

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In today’s corporate landscape, companies are increasingly adopting climate and nature positive goals to ensure that their business activities reduce environmental harm and contribute to the restoration and preservation of ecosystems. Achieving such goals requires combining strategic planning, emission reduction, and ecosystem restoration. Since our founding, Green Initiative has been helping businesses across various sectors

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Continental Travel Peru: Pioneering Carbon-Neutral Business Travel with Green Initiative

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Continental Travel is setting the bar high in the business travel industry in Peru with its global commitment to carbon neutrality. At Green Initiative, we are pleased to announce that Continental Travel has started its journey to decarbonize its corporate operations and services. This strategic leadership decision follows several years of investments in sustainability efforts.

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The Importance of Environmental Protection and Climate Change Mitigation in Marketing Strategies

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Incorporating environmental protection and climate change mitigation into a company’s marketing strategy is crucial in today’s business landscape. However, to avoid the pitfalls of greenwashing, companies must ensure their initiatives are genuine and transparently reported. Today’s consumers are not just aware but highly conscious of environmental issues. They demand authenticity from the brands they support.

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How Companies Sharing Climate Commitments are Coming Together to Reduce Transaction Costs and Accelerate Decarbonization

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In an era when environmental responsibility is no longer optional, companies worldwide are recognizing the necessity of committing to climate action. This shared commitment is a moral imperative and a strategic business decision. By collaborating, companies are discovering that they can more effectively reduce their transaction costs and accelerate the decarbonization of their operations. The

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Grupo AJE: A Blueprint Example for Sustainable Tourism Worldwide

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Since 2014, Grupo Aje has championed the Natural Revolution, spotlighting indigenous communities and UNESCO World Heritage sites. The aim? To transform these tourist destinations into carbon-neutral havens. Machu Picchu is now a shining example, inspiring other cities to follow suit. Tourist Destinations on the Path to Carbon Neutrality “We are living in the climate era,”

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Origem Motos: Leading the Charge for Sustainable Mobility and Carbon Neutrality in Brazil

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Origem Motos, an innovative electric motorbike company based in Brazil, has emerged as a beacon of inspiration in an era marked by rapid urbanization, climate change, and the growing need for sustainable transportation solutions. Not only did their solutions immediately reduce GHG emissions compared to combustion motorcycles, but in 2023, they also went a step

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