Belém, Brazil — November 2025. Green Initiative is honored to be among the finalists of the Braztoa Sustainability Award 2025, one of the most prestigious recognitions for responsible tourism in Brazil. The award celebrates organizations, destinations, and projects that are transforming Brazilian tourism through innovation, inclusion, and sustainable development.
The award ceremony will take place on December 8th at the Teatro Estação Gasômetro, in Belém, Pará — a symbolic setting where the Amazon rainforest meets the future of sustainable tourism. The event will bring together visionary leaders, entrepreneurs, and institutions that are driving systemic change across the tourism sector.
A Celebration of Innovation and Purpose
As a finalist, Green Initiative joins an inspiring network of organizations that demonstrate how tourism can be a force for positive impact — empowering communities, protecting ecosystems, and advancing climate and nature-positive practices.
Beyond the ceremony, participants will experience two days of activities designed to foster collaboration and exchange:
- Community Experience – Ilha do Combu (Dec 8, morning):
A benchmarking journey through one of Belém’s most innovative community-based tourism initiatives, highlighting sustainability, local entrepreneurship, and Amazonian culture. - SEEDS – Sowing the Seeds of Sustainable Development (Dec 9, morning):
A series of inspiring talks and knowledge-sharing sessions among experts, entrepreneurs, and policymakers on the transformative power of tourism for people and planet.
Strengthening Brazil’s Leadership in Sustainable Tourism
For Green Initiative, being recognized among the finalists reaffirms its commitment to supporting destinations, communities, and businesses in achieving climate and nature-positive tourism, through measurable certifications, circular economy practices, and ecosystem restoration programs across Latin America.
This recognition reflects our shared mission to make sustainability not just a commitment, but a daily practice — from the Andes to the Amazon, from local communities to World Heritage sites,” said Karla de Melo, Global Head of Reputation at Green Initiative.
The Braztoa Sustainability Award continues to play a key role in amplifying the voices and actions that are shaping the future of tourism in Brazil and beyond — rooted in responsibility, creativity, and genuine care for the planet.
Toward a Climate-Positive Future for Tourism
As the tourism sector accelerates its transition toward sustainability, Green Initiative invites destinations, companies, and travelers to take the next step.
Download the Global Climate Action Guide for Tourism Businesses and Destinations, available in English and Portuguese, to explore practical pathways for achieving climate- and nature-positive impact — from carbon measurement and certification to ecosystem restoration and circular economy solutions.
Together, we can build tourism back better — for people, for nature, and for the planet.
Discover more about Braztoa here.
This article was written by Yves Hemelryck from the Green Initiative Team.
