Bio Amayu, a brand developed by the renowned AJE Group, is setting new standards in sustainability and innovation within the beverage industry.
In 2022, Bio Amayu earned the prestigious Climate Positive certification for its fruit beverages, featuring unique flavors like Açaí, Aguaje, Goldenberry, and Camu Camu. This recognition showcased the environmental benefits of its products and the brand’s unwavering commitment to forest conservation and community empowerment.
AJE Group’s Vision and BioAmayu’s Mission
As a leader in the beverage sector, AJE Group’s investment in Bio Amayu reflects its dedication to creating environmentally conscious products. Bio Amayu is more than a brand—it is part of a broader initiative to combat climate change through sustainable innovation.
At the core of Bio Amayu’s mission is its commitment to being Naturre Positive through forest conservation and biodiversity protection. By working closely with local communities, the brand ensures its practices prevent deforestation while promoting social and ecological well-being.
2024 Recertification: Continuing the Climate Positive Journey
In November 2024, Bio Amayu began recertifying its Climate Positive status, reaffirming its dedication to sustainability. The rigorous evaluation includes a detailed analysis of the greenhouse gas (GHG) emissions generated during production and an assessment of the climate mitigation measures implemented since the initial certification.
This recertification reflects AJE Group and Bio Amayu’s commitment to transparency and continuous improvement in their environmental impact.
“Superfruits that Preserve Forests” is the essence of our BIO Amayu brand, a model that has become a global example to follow. During COP28, we had the opportunity to present this initiative, which generates demand for superfruits from the jungle such as aguaje, camu camu, and açaí. These fruits are sustainably harvested by Amazonian communities, who commit to keeping the forest standing and receive fair payment in return. Through this value chain, we have supported over 200 families across 24 Amazonian communities. Scalable examples like this are rare. We started in Peru and have since expanded, creating sustainable value chains in communities in Ecuador, Colombia, and Thailand. At AJE Group, we aim for the superfruit model to inspire other companies to generate positive impacts on biodiversity and actively protect forests. This is what we call the true Natural Revolution—a new paradigm post-Industrial Revolution, where megadiverse countries like Peru hold a competitive advantage. Through the Natural Revolution, we invite all companies to rethink their business models—not just focusing on people and meeting their needs but placing Mother Earth at the center of their goals. Without nature and forests, there will be no civilization, no businesses, and no future. Therefore, companies must shift their mindset and begin to create models and initiatives rooted in the Natural Revolution. Only by doing so can we give back to Mother Earth and society all that they have given us.” – Jorge López- Doriga, Chief Comunication and Sustainability Officer · AJE
“None of this would have been possible without the support of the Añaños family, who serve as the advisory council of the group. They have continuously supported this dream. From the very beginning, we committed to doing things in a consistent and responsible way, building a sustainable reality. What’s amazing about our juices—and now our shots—is that this is a tangible reality; it’s something concrete. Our products have become ambassadors of sustainability, and little by little, people are recognizing this.” – Alberto Suárez, Manager of Amarumayu at AJE Group
Introducing Bio Amayu Shots
As part of the 2024 recertification, Bio Amayu includes its latest innovation: Bio Amayu Shots. These nutrient-packed, concentrated beverages showcase the brand’s dedication to expanding its product range while maintaining its commitment to climate positivity.
By evaluating the environmental footprint of these new products, Bio Amayu ensures that its sustainability principles extend across its entire portfolio.
Why Bio Amayu and AJE Group Are Leading the Way
Bio Amayu, supported by AJE Group’s visionary leadership, exemplifies how businesses can align with global efforts to combat climate change. By focusing on sustainable practices, fostering local community partnerships, and innovating with accountability, Bio Amayu sets a benchmark for the beverage industry and beyond.
In a world where addressing climate change is an urgent priority, Bio Amayu’s journey inspires hope and action. Its Climate Positive certification is a reminder that choosing the right products can make a difference for the planet.
Supporting Bio Amayu: A Simple Step Toward Sustainability
By choosing Bio Amayu, you support a brand that values environmental conservation, community development, and innovative solutions to global challenges. From their flavorful fruit beverages to the new Bio Amayu Shots, the brand offers consumers a chance to enjoy great products while contributing to a healthier planet
Bio Amayu, with the backing of AJE Group, continues to push the boundaries of sustainable innovation. Its commitment to forest preservation, climate action, and premium product development is a blueprint for a greener, more equitable future. Let’s give Bio Amayu and AJE Group a cheers glass for their leadership in climate-positive business practices—one drink at a time.
Written by Erika Rumiche from the Green Initiative Team.
