UNWTO

On August 28, 2024, the Green Initiative hosted an exceptional international webinar titled “Regenerative Tourism: The New Dimension for Ecological Sustainability and Long-Term Business Competitiveness.” The event brought together a diverse group of experts, industry professionals, and global stakeholders to discuss the transformative potential of regenerative tourism. The webinar provided attendees with invaluable insights into how regenerative tourism practices are not only reshaping the future of travel but also contributing to global sustainability goals. Frédéric Perron-Welch, Head of Climate and Nature Policy at Green Initiative, kicked off the webinar with a warm welcome. “Regenerative tourism is not just about sustainability; it’s about restoring and enhancing the ecosystems and communities that make tourism possible,” said Perron-Welch, emphasizing the core philosophy of the event. Keynote Presentations Marcos Vaena – Senior Executive at IFC Marcos Vaena provided a comprehensive overview of the International Finance Corporation’s (IFC) Environmental and Social Performance Standards, illustrating how they align with the principles of regenerative tourism. He highlighted the synergies between green finance and regenerative practices, particularly in emerging markets. “In today’s world, going beyond sustainability is crucial for destinations that want to differentiate themselves in a competitive marketplace. Regenerative tourism offers a blueprint for long-term success by ensuring that tourism projects do not adversely impact the natural assets that these countries possess,” Vaena stated. He also discussed how IFC’s performance standards, which include guidelines on labor conditions, community health, and biodiversity conservation, are critical in boosting competitiveness in the tourism sector. Virginia Fernandez-Trapa – Programme Coordinator, UN World Tourism Organization Virginia Fernandez-Trapa presented a compelling discussion on the “Regenerate Pathway” of The Glasgow Declaration. She emphasized that concept challenges conventional tourism practices by focusing on not only preserving but actively restoring ecosystems. “The regenerate pathway challenges us to go beyond conventional practices, focusing on restoring ecosystems and supporting nature’s ability to draw down carbon”, said Fernandez-Trapa She highlighted how the regenerate pathway is central to the goals of the Glasgow Declaration and emphasized the need for a balanced approach that incorporates environmental, social, and economic pillars of sustainable development. “At present and in alignment with the Glasgow Declaration pathways for us is clear, that regenerative can certainly play a role in accelerating the pace of change towards the needed balance, so that we can ultimately ensure sustainable development of our societies, and we need to integrate those regenerative arteries and policies and actions”, she added. Tenisha Brown-Williams – Senior Tourism Specialist, Inter-American Development Bank Tenisha Brown-Williams captivated the audience with compelling case studies from Barbados and Brazil, showcasing how regenerative tourism can lead to transformative change. She shared the story of Walker’s Reserve in Barbados, a former quarry transformed into a thriving ecotourism destination, and the IDB‘s Salvador program in Brazil, which empowers Afro-Brazilian communities through regenerative tourism. “I want to bring us all to one common point of agreement. We can all agree that in spite of the debates around sustainable turism and regenerative…. I think we could agree that given the climate crisis and other pressing vulnerabilities the global tourism industry must embrace in a new approach, so it is imperative for all stakeholders within the tourism value chain to adopt, what is called a transformative mindset, and this shift really involves moving beyond purely economic objectives to embrace the holistic reflections, which I have highlighted… On some rhetorical questions, we need to ponder: it’s tourism a benefit to the people at the destination or to the tourists?, said Brown-Williams. “I want to propose that a mind cannot be transformed without visible proof of change and tangible evidence of its impact. So the IDB’S Tourism sector framework has a line of action which deals with original knowledge agenda for the tourism sector that covers important issues for which there is a lack of information. We also need to continue to inspire by sharing examples which strengthen community based tourism enterprises such as the examples shared in Belize, the Bahamas and Dominica, with elements of regenerative tourism at it’s core”, she added. “I propose that the future of regenerative tourism hinges on our collective recognition that it is a mindset shift, brought to life through strategic policies and programs, and fully realized through robust partnerships across the entire tourism value chain. It is in this unified understanding and collaborative effort that we will shape a truly regenerated future for the global tourism industry. As we face unprecedented challenges, regenerative tourism offers a path forward that benefits both people and the planet. By fostering inclusive, community-driven initiatives, we can ensure that tourism serves as a powerful tool for positive change and long-term resilience,” she concluded. In closing, Tenisha Brown-Williams emphasized the critical importance of regenerative tourism as a transformative force within the industry. She called on all stakeholders to embrace this new approach, which prioritizes not only environmental sustainability but also social equity and cultural preservation. Inspiring Case Studies Gabriel Meseth – Project Manager, Inkaterra Hotels Gabriel Meseth presented Inkaterra’s pioneering efforts in ecotourism and sustainable development in Peru, focusing on their initiatives in the Amazon rainforest and the Machu Picchu cloud forest. He highlighted the successful restoration of these areas and the innovative waste management strategies that have made Machu Picchu the first carbon-neutral UNESCO Designated Site. “Inkaterra’s approach to regenerative tourism is deeply rooted in scientific research and community engagement. By restoring ecosystems and empowering local communities, we are not only preserving Peru’s natural heritage but also setting new standards for sustainable tourism worldwide,” Meseth explained. He also discussed the importance of public-private partnerships in achieving these ambitious goals, citing the collaboration between Inkaterra, the Green Initiative, and local communities as a model for other regions. André Fortunato – Program Manager, CEPA (Customized Educational Programs Abroad) André Fortunato shared CEPA’s innovative approach to regenerative tourism through their study abroad programs in Costa Rica and Guatemala. He emphasized the importance of service learning and climate-positive actions in educating students and supporting local communities. “Through our programs, students not only learn about sustainability but actively contribute