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Machu Picchu Leads Global Climate Action with Its Third Carbon Neutral Certification

Machu Picchu Leads Global Climate Action with Its Third Carbon Neutral Certification

From the heart of the Andes, Machu Picchu once again makes history — not only as a symbol of world heritage, but as a living model of how tourism and climate action can move together toward a shared future. In 2025, the iconic destination achieved its third consecutive Carbon Neutral Certification, granted by Green Initiative, consolidating its leadership in the global movement for climate-positive and nature-positive tourism. A measurable path toward decarbonization Between 2019 and 2024, Machu Picchu achieved a 7.26% reduction in its carbon footprint per tourist, while increasing its carbon capture through reforestation and ecological restoration projects. These results are not symbolic — they are measurable, verifiable, and replicable, proving that the decarbonization of tourism is possible when data, science, and collaboration converge. Behind this achievement lies a rigorous process of measurement, reduction, and compensation aligned with international standards such as the GHG Protocol and IPCC Guidelines. Residual emissions were offset through the retirement of high-integrity carbon credits, ensuring climate integrity and transparency across all levels of reporting. A model built on collaboration The certification reflects four years of work led by the Municipality of Machu Picchu, in collaboration with PROMPERÚ, Inkaterra, AJE Group, BAM (Bosques Amazónicos), SERNANP, Ministry of Culture of Peru (Decentralized Directorate of Culture of Cusco), Tetra Pak, together with partners including CANATUR, LATAM Airlines, MSC, Inka Rail, Peru Rail, Belmond and World Xchange. The process also integrated technical cooperation with UN Tourism, UN Climate Change (UNFCCC), UNCTAD, the Peru Circular Tourism Initiative, the Consulate of the German Embassy in Peru, and the Spanish Agency for International Development Cooperation (AECID). It is a public-private and multilateral alliance that turned ambition into measurable action — a framework now inspiring similar transitions in destinations such as Cabo Blanco, Bonito, and Christ the Redeemer.    Why it matters now A decade after the Paris Agreement, and as the world looks toward COP30, Machu Picchu stands as tangible proof that climate ambition can translate into practical results. Its model merges circular economy practices — such as pyrolysis for biochar production, biodiesel generation from used oils, and recycling of PET plastics, packaging, and glass — with improvements in sustainable mobility through electric vehicles. The integration of these strategies enhances the destination’s resilience to climate change, strengthening its role as a benchmark for regenerative and low-carbon tourism. The entire process follows the principles of transparency and traceability promoted by the Circular Tourism Peru framework, under the commitments of the Glasgow Declaration for Climate Action in Tourism led by UN Tourism. Toward the world’s first Carbon Neutral Tourism Corridor Building on this success, Machu Picchu is now spearheading the creation of the World’s First Carbon Neutral Tourism Corridor, connecting district municipalities from Machu Picchu to Cusco, including Choquequirao. The initiative aims to reduce regional emissions, foster public and private investment, and promote sustainable mobility while creating a more inclusive and climate-smart visitor experience. At the same time, Machu Picchu is expanding its reach through international collaboration with other emblematic World Heritage sites such as Angkor Wat (Cambodia) and Petra (Jordan), to exchange best practices that accelerate the fulfillment of the Paris Agreement and Glasgow Declaration objectives. Voices that inspire global transformation “From the District Municipality of Machu Picchu, we remain committed to continuously monitoring our carbon footprint and promoting policies that foster a circular and regenerative economy in harmony with nature.”— Elvis La Torre, Mayor of Machu Picchu “Through public–private and multilateral collaboration, we can achieve remarkable results in decarbonizing the economy. The experience accumulated here — and that we aim to scale worldwide — shows that tourism and climate action must go hand in hand.” — Gustavo Santos, Regional Director for the Americas, UN Tourism “Machu Picchu’s leadership highlights the impact of years of scientific data collection and standardization. Climate action becomes tangible when grounded in science and collaboration.” — Daniel Galván Pérez, UN Climate Change “Machu Picchu not only represents the greatness of our history and culture, but also Peru’s commitment to a sustainable future. Being the first World Cultural Heritage Site to achieve carbon neutrality is a milestone that reflects how tourism can be a positive force for conservation and development. Today, travelers around the world seek experiences that connect with nature and respect the environment; Machu Picchu demonstrates that it is possible to experience cultural heritage in harmony with the planet. This achievement inspires us to continue promoting tourism that protects, values, and transforms.” — María del Sol Velásquez, Director of Tourism Promotion, PROMPERÚ “The certification of Machu Picchu as a carbon-neutral destination marked a milestone in the environmental management of Peruvian tourism. This achievement opens the opportunity to move toward a more ambitious model, where tourist destinations strengthen their resource efficiency, reduce their carbon footprint, foster innovation, and consolidate the participation of local communities. At MINCETUR, we work to ensure that this example inspires other destinations to advance on the path toward sustainability and resilience, in alignment with the country’s climate commitments.” — Sophia Dávila, Director of the Directorate of Environmental Tourism Affairs, MINCETUR. “Tourism drives growth in many developing countries, but its future must be sustainable. Machu Picchu’s Carbon Neutral Certification is an example that it is possible to align decarbonization goals with economic development, making the sector a true ally of climate action.” — Claudia Contreras, Economic Affairs Officer, UNCTAD “Tourism does not only move economies — it moves memories, territories, and shared purpose. From CANATUR PERU, we promote a collaborative network within the sector that seeks to transform every destination into a node of sustainability, traceability, and resilience. Machu Picchu stands today as the living symbol of this transformation, reminding us that heritage is not simply preserved — it is managed with legitimacy, sensitivity, and a shared vision.” — Carlos Loayza, General Manager, CANATUR “The Carbon Neutral Certification symbolizes what happens when companies act with purpose. At AJE Group, we reaffirm our commitment to solutions that combine innovation, sustainability, and social well-being.” — Jorge Lopes-Dóriga, Director of Communication and Sustainability, AJE Group “For

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Reputation, Soft Power, and Multilevel Governance Tourism as a driver of the decarbonization economy

Reputation, Soft Power, and Multilevel Governance: Tourism as a driver of the decarbonization economy

The Paris Agreement set an ambitious target: limiting global warming to 1.5°C by 2050. To achieve this, governments, companies, and society must act in coordination — and tourism, responsible for nearly 8% of global greenhouse gas emissions, is a critical part of the equation. At Green Initiative, we believe climate action goes beyond carbon accounting. It is also about reputation, soft power, and regenerative prosperity. As we often say: “We translate carbon into reputation, connecting territories to narratives of impact, and building bridges between climate action, trust, and the future.” The Reputation Economy in action We live in the era of the Reputation Economy: organizations and territories are evaluated by the trust they inspire, the consistency between discourse and practice, and their ability to generate positive impact. In this context, decarbonization is also a reputational strategy. Destinations that commit to transparent climate action not only reduce emissions but also earn legitimacy and influence. Reputation is the bridge that connects climate ambition, governance, and long-term competitiveness. Multilevel Governance as a differentiator & Soft Power The transition to carbon-neutral destinations requires multilevel governance: aligning local community commitments with national policies, multilateral frameworks, and global investors. This is the foundation of the Climate Action Guide for Tourism Businesses and Destinations, launched by Green Initiative in collaboration with UNEP, UN Tourism, UNCTAD, UNFCCC, and Brazilian partners. More than a technical tool, the guide is a political instrument: by strengthening collective commitments, it enhances the reputation of destinations and opens access to climate finance. Bonito, Brazil (MS) became the world’s first ecotourism destination to achieve carbon-neutral certification. Machu Picchu, Peru has also reached this milestone and will reaffirm it in November during the Climate Talks Machu Picchu 2025. More than a ceremony, the event will serve as a platform to discuss governance, sustainable logistics, and international reputation, showing how tourism can lead in decarbonization. The reputation challenge in Carbon markets A recent Nasdaq study stressed the urgency of scaling and ensuring liquidity in carbon markets. For tourism, this means the viability of decarbonization models depends not only on emission reductions but also on credible compensation mechanisms. The reputation of carbon credits will be the key dividing line between projects that deliver real impact and those at risk of greenwashing. This is why Green Initiative ensures certified, traceable, and internationally recognized credits, aligning tourism destinations with robust governance practices and investor expectations. November in Machu Picchu: a global milestone From November 4–6, 2025, Machu Picchu will host the 3rd Carbon Neutral Certification Ceremony, alongside the launch of Peru’s first Carbon Neutral Tourism Corridor, connecting Cusco, Machu Picchu, and Choquequirao. This moment comes at the right time: while operational challenges highlight the need to enhance visitor experience, the event demonstrates how to move forward with structured responses — combining decarbonization, reliable logistics, and transparent governance. The World Heritage and Emblemátic Sites Coalition – Climate Action in Tourism will be more than a climate commitment: it will be an invitation to continuous improvement in destination management, balancing preservation, access, and reputation. Held just days before COP30 in Belém, Brazil, the event will reinforce that cultural and natural heritage sites can lead the global climate agenda, translating soft power into cooperation and regenerative prosperity. According to UNESCO, climate change is already threatening many of the planet’s most iconic cultural and natural heritage sites. One in six World Heritage properties faces direct risks from climate impacts, while a third of World Heritage cities are located in coastal zones exposed to sea-level rise and extreme weather. By 2050, one third of the glaciers in these sites may disappear, and nearly all coral reefs within World Heritage areas are projected to experience major bleaching events. These alarming figures underscore the urgency of integrating climate governance and sustainable tourism into preservation strategies, ensuring that destinations like Machu Picchu not only safeguard their heritage but also lead global adaptation and mitigation efforts. Three reputation lessons for tourism destinations By integrating governance, reputation, and climate action, Green Initiative positions itself as a leader in a pioneering movement: turning destinations into ambassadors of the transition toward a climate-positive planet. In November, Machu Picchu will consolidate this model — and in Belém, during COP30, tourism can assert itself as a powerful platform for influence, trust, and sustainable competitiveness. This article was written by Karla de Melo from the Green Initiative Team. Related Reading

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