tourism and climate change

World Heritage Sites Call to Net for Climate Action in Tourism

Machu Picchu and Christ the Redeemer Lead Global Call to Climate Action in Tourism

A New Boost to Global Collaboration among World Heritage Sites Inspired by Machu Picchu — and a Call for More to Join Machu Picchu, the world’s most iconic mountain sanctuary, has once again become a source of inspiration for global climate action in tourism. During the celebration of its third consecutive Carbon Neutral Certification, leaders and representatives from emblematic heritage destinations gathered to reaffirm a shared commitment to sustainability and climate responsibility. Inspired by the words and vision of Gustavo Santos, Regional Director for the Americas at UN Tourism, and guided by the transformative energy felt in Machu Picchu, the historic “World Heritage Sites: Call to Net for Climate Action in Tourism” was signed — a collective declaration by heritage destinations determined to accelerate measurable and impactful climate action through tourism. Heritage as a Living Force for Change Heritage sites are more than cultural or natural landmarks — they are living symbols of ecological richness and human achievement. Every day, they welcome thousands of visitors, offering a powerful platform to influence awareness, behavior, and policy implementation on a global scale. Far from being passive backdrops for tourism, heritage sites are active agents of change. Many of the civilizations that built them once thrived in harmony with nature, but the absence of preservation and adaptation over time led to deterioration and loss. Today, these places remind us that preserving heritage is preserving humanity itself — and that climate action in tourism is one of the most effective ways to ensure their protection for generations to come. The Call to Net: From Heritage to Hope The World Heritage Sites: Call to Net for Climate Action in Tourism, supported by Green Initiative, brings together managers and stakeholders from emblematic destinations in a global call to action. As sites of exceptional cultural and natural value, these destinations hold a unique position to demonstrate that tourism can be both a source of economic vitality and a driver of climate- and nature-positive transformation. The initiative aligns with the principles of the UN Tourism Glasgow Declaration, advancing measurable climate strategies that integrate low-emission operations, ecosystem conservation, community engagement, and visitor education across participating sites. The first signatories include representatives of Machu Picchu (Peru), Tikal (Guatemala), the Galápagos Islands (Ecuador), Foz do Iguaçu, Bonito, the Pantanal and Christ the Redeemer (Brazil), along with delegations from Belize, UN Tourism and UNCTAD, marking the beginning of a powerful movement for climate action in tourism. Networking together — by sharing best practices, engaging local communities, and amplifying visible climate action — the initiative aims to catalyze a broader shift across the tourism industry, moving from isolated sustainability efforts to coordinated and large-scale mitigation and preservation strategies. This network is conceived as a grassroots movement led by the Global South, grounded in equity, transparency, and the collective urgency to respond to the climate crisis. And it is open for more heritage sites worldwide to join — from the Andes to Angkor, from Petra to Patagonia — amplifying the shared mission of transforming tourism into a true force for regeneration. Scaling Climate Action Through Tourism As Gustavo Santos emphasized: “This achievement demonstrates that through public–private and multilateral collaboration we can achieve remarkable results in decarbonizing the economy, moving closer to the climate goals humanity must reach. The certification experience accumulated here — and which we seek to scale across the Americas and worldwide — shows that tourism and climate action can and must go hand in hand.” Through collaboration among governments, private organizations, and local communities, the Call to Net sets a roadmap for transformative action — one where heritage destinations become living laboratories for sustainable development and climate innovation. A Pathway to Achieving National Climate Goals This initiative extends beyond the tourism sector. It represents a scalable model for countries striving to meet their Nationally Determined Contributions (NDCs) under the Paris Agreement. By measuring and reducing emissions, restoring ecosystems, and promoting circular economy solutions, heritage destinations can contribute directly to national and global climate targets while enhancing local livelihoods and resilience. A Legacy for the Planet From the heart of the Andes, Machu Picchu demonstrates that heritage preservation and climate action are deeply intertwined — two sides of the same mission to protect our planet and our shared future. As this movement expands, each participating destination adds its voice, its innovation, and its hope — proving that the places that defined our past can also lead the way toward a climate-positive future. 🌍 The Call to Net is open — heritage sites worldwide are invited to join. 📍 Machu Picchu, November 6, 2025 🔗 Read the full declaration: World Heritage Sites: Call to Net for Climate Action in Tourism This article was written by Tatiana Otaviano from the Green Initiative Team. Related Reading

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Circular Economy in Tourism An Essential Strategy for Climate Action and Sustainable Development of the Sector

Circular Economy in Tourism: An Essential Strategy for Climate Action and Sustainable Development of the Sector

Tourism, recognized as an engine for development and a promoter of cultural exchange, operates as a highly complex sector. Its structure ranges from small community-based enterprises to giant hotel chains and airlines, interacting within diverse and often fragile ecosystems. This very complexity places the sector at the center of a critical dual reality in the current era. The industry is highly vulnerable to climate change impacts such as extreme weather events, sea-level rise, and alterations in seasonal patterns that threaten destinations. Simultaneously, it significantly contributes to the causes of these changes. Frequently cited estimates from organizations like the World Tourism Organization (UNWTO) indicate that the sector’s carbon footprint accounts for between 8% and 10% of global GHG emissions when considering its entire value chain. This situation demands an urgent and profound transformation, as the prevailing tourism model for decades, based on a linear “take-make-dispose” economy, is currently unsustainable. In this context, the Paris Agreement, the most relevant global commitment to limit global warming to well below 2°C, establishes the binding framework for action. Key sector initiatives, such as the Glasgow Declaration on Climate Action in Tourism, translate this imperative into concrete goals for the sector: halving emissions by 2030 and achieving Net Zero as soon as possible before 2050. To address this challenge, the Circular Economy emerges not merely as another alternative, but as the fundamental operational strategy. Applied to tourism and grounded in principles promoted by leading entities like the Ellen MacArthur Foundation and adopted in policies and guidelines by multilateral organizations, the Circular Economy offers the practical tools to dismantle the linear model. Its goal is to radically optimize resource use (energy, water, materials, food) and, consequently, minimize the carbon footprint, thus becoming the main driver for fulfilling the climate commitments derived from Paris and Glasgow. The project “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy), a collaboration between CANATUR and AECID, with technical support from Green Initiative and funding from the European Union, recognizes the circular economy as a key tool that contributes to the global objectives associated with the current climate crisis. The general objective of such projects is to implement a circular development model centered on an economy where reuse, recovery, recycling, extending the useful life of products, and reducing the carbon footprint in the tourism sector prevail, while also promoting innovation and competitiveness in a fair and equitable manner. Implementing circularity in tourism involves fundamentally redesigning the experience and operation, following its basic principles: In practice, this materializes through a comprehensive approach that spans the entire tourism value chain. Some concrete examples include: Adopting these circular practices is not only essential for planetary health and meeting binding climate commitments, but also generates operational efficiencies, reduces costs, and enhances reputation. The transition from a linear production and consumption model to a circular model that prioritizes the reuse, recovery, and recycling of resources is essential for both environmental integrity and sustainable economic growth. The adoption of a circular economy model in tourism lays the operational groundwork for sustainable and responsible management. This vision of circularity prepares us and paves the way for an even greater aspiration: Regenerative Tourism—a type of tourism that not only avoids harm but actively revitalizes ecosystems, communities, and local cultures, aiming to leave them better than found. The CANATUR and AECID project is dedicated to fostering a more sustainable and low-carbon tourism model within Peru, thus establishing itself as a crucial undertaking for the global climate agenda. Recommended additional reading: World Tourism Organization (UNWTO). (2023). Climate Action in the Tourism SectorThis report provides an overview of greenhouse gas emissions measurement in tourism and assesses the sector’s climate action efforts.👉 Climate Action in the Tourism Sector World Tourism Organization (UNWTO). (2024). Policy Guidance to Support Climate Action by National Tourism AdministrationsThis policy guidance assists National Tourism Administrations in developing tourism climate action policies and initiatives to support the low-carbon transition.👉 Policy Guidance to Support Climate Action Ellen MacArthur Foundation. (2021). Circular Economy IntroductionAn introduction to the circular economy, explaining its principles and how it aims to eliminate waste and regenerate nature.👉 What is a circular economy? This article was written by Musye Lucen from the Green Initiative Team. Related Articles

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AI-Powered Sustainable Tourism The Future of Travel and Climate Action Green Initiative

AI-Powered Sustainable Tourism: The Future of Travel and Climate Action

How Artificial Intelligence is Transforming Tourism for a Climate and Nature-Positive Future Tourism is one of the world’s most resilient industries, contributing to economic growth, cultural exchange, and job creation. However, climate change, ecosystem degradation, and rising carbon emissions threaten its long-term sustainability. To secure a climate and nature-positive future, the tourism industry must balance economic benefits with sustainability, climate action, and ecosystem restoration. Artificial Intelligence (AI) is emerging as a game-changer, helping destinations and businesses reduce their environmental impact, optimize resource use, and promote climate resilience. Why Tourism is Resilient to AI Disruption Unlike industries where AI replaces human labor, tourism thrives on human connection, cultural authenticity, and sensory experiences—elements that AI cannot fully replicate. Tourism’s resilience stems from: AI-Powered Solutions for Low-Carbon, Sustainable Tourism With tourism contributing to 8% of global carbon emissions, AI presents a third path—enabling economic growth while cutting emissions. AI-driven strategies include: Green Initiative’s Climate and Nature Regenerative Tool: A World-First Innovation At Green Initiative, we have developed the world’s first Climate and Nature Regenerative Tool, empowering individuals and businesses to: ✅ Calculate their carbon emissions from travel, hotel stays, and even at home.✅ Offset their footprint by planting native tree species in ecosystem restoration hotspots.✅ Take direct climate action through a science-based, transparent, and effective decarbonization strategy. This groundbreaking tool is a game-changer for sustainable tourism, allowing travelers to take responsibility for their environmental impact while actively contributing to reforestation and ecosystem restoration efforts. How AI Supports Ecosystem Restoration & Climate Action Tourism depends on healthy ecosystems—rainforests, coral reefs, wetlands, and national parks attract millions of visitors. However, over-tourism and climate change threaten these fragile landscapes. AI is now a vital tool for regenerative tourism: How Developing Countries Can Leverage AI for Climate-Positive Tourism Growth AI is not a threat to tourism—instead, it offers a strategic advantage for developing nations. By integrating AI-driven sustainability strategies, countries can: 1. Prioritize High-Value, Experience-Based Tourism Rather than competing in mass-market, low-cost tourism, developing nations should focus on premium, experience-driven tourism: 2. Invest in AI-Enhanced Smart Tourism AI can make destinations more accessible and sustainable through: 3. Build Climate-Resilient Infrastructure Developing nations must invest in sustainable infrastructure to attract long-term tourism growth: Become a Climate-Certified Tourism Business At Green Initiative, we help businesses in the tourism industry become climate-certified. Through our certifications, consulting services, and ecosystem restoration programs, we guide businesses toward a climate and nature-positive future, giving you a competitive edge in the growing sustainable tourism market. AI and sustainable tourism go hand in hand, driving both economic growth and environmental conservation. By leveraging AI-powered solutions and nature-based tourism strategies, we can transform the travel industry into a force for climate action. Contact us today to learn more about Green Initiative’s sustainability certifications and how your business can become climate-certified. Visit Green Initiative and fill out our contact form—we’ll get back to you quickly.

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