Nature Positive

Climate & Nature Positive Peru_ Green Initiative + BAM REDD+

Green Initiative and Peru’s Amazon: Advancing Global Climate-Positive and Nature-Positive Action with BAM and the REDD+ Castañeros Project

Peru stands as one of the world’s most strategic regions for implementing climate-positive and nature-positive solutions. Across its iconic landscapes— from Machu Picchu to Madre de Dios— the country is redefining how territories can integrate science, governance, community leadership, and verified impact to protect ecosystems while generating sustainable development. At the center of this transformation is Green Initiative, whose international climate governance model is being adopted by governments, destinations, and conservation partners throughout Peru. A key pillar of this effort is the alliance with Bosques Amazónicos (BAM) and its internationally recognized conservation program: the REDD+ Castañeros Project, one of the most relevant private REDD+ initiatives worldwide for climate and social impact. Together, these organizations are demonstrating how Peru can convert climate ambition into real, verifiable, and community-led implementation. Peru as a Global Model for Climate & Nature Positive Implementation Green Initiative works across multiple ecosystems and governance levels to accelerate: This integrated approach positions Peru as a global reference for implementation, not only commitment. The REDD+ Castañeros Project: A Cornerstone of Amazonian Conservation Developed by BAM in collaboration with more than 800 Brazil nut–harvesting families, the REDD+ Castañeros project protects over 600,000 hectares of unique and megadiverse Brazil nut forests in Madre de Dios. For more than 15 years, this alliance has safeguarded ecosystems of extraordinary importance while strengthening local livelihoods. This model directly supports Green Initiative’s mission:evidence-based climate action, measurable biodiversity protection, and community-centered development. 🌍 1. Climate-Positive Impact Through avoided deforestation and strengthened forest governance, the REDD+ Castañeros project generates high-integrity carbon credits with global relevance. Key climate outcomes: These achievements align with Green Initiative’s standards for traceability, transparency, and MRV integrity across territories. 👨‍👩‍👦 2. Community Impact & Inclusive Development The project’s social dimension is one of its greatest strengths. BAM works side by side with families that have protected Brazil nut forests for generations, providing incentives, tools, and opportunities for sustainable development. Social impact highlights: This mirrors Green Initiative’s philosophy: climate solutions must empower people first. 🐾 3. Biodiversity Protection & Scientific Innovation The REDD+ Castañeros territory is among the most biologically rich regions on Earth. Outstanding biodiversity contributions: These efforts strengthen the nature-positive goals that Green Initiative promotes globally:conservation based on science, technology, and local knowledge. Why This Alliance Matters for Peru and the World Global demand for high-integrity climate solutions is rapidly expanding. Territories that can demonstrate: are becoming the most attractive for climate finance, regenerative tourism, and international investment. The alliance between Green Initiative, BAM, and the REDD+ Castañeros community places Peru at the forefront of this movement, proving that real climate action must reconnect people, forests, and economic opportunity. From the Amazon to the World: Implementation That Sets a Benchmark Through this partnership, Peru advances: This is the pathway from ambition to implementation — and from implementation to global leadership. About Green Initiative Green Initiative is an international platform dedicated to climate governance, decarbonization pathways, nature-positive implementation, and ecosystem restoration, working with governments, World Heritage sites, conservation programs, and local communities. Its portfolio spans iconic destinations from Machu Picchu to Bonito, Cristo Redentor, Cabo Blanco, Angkor Wat, and the Galápagos, supporting them in achieving real, verifiable, and community-centered climate impact. REDD+ Castañeros in Focus: A Photographic Story by Walter H. Wust This article was written by Virna Chávez from the Green Initiative Team. Related Reading

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Continental Travel Becomes Peru’s First Corporate Travel Agency to Achieve the “Carbon Measured” Certification

Continental Travel Becomes Peru’s First Corporate Travel Agency to Achieve the “Carbon Measured” Certification

This milestone, granted by Green Initiative, reaffirms the agency’s commitment to climate management and the promotion of low-carbon corporate travel through the launch of its new solution, Climate Smart Travel. In a global context where companies are increasingly seeking to integrate climate-action criteria into their operations, the corporate travel sector is evolving toward more responsible practices. Marking a milestone in the local industry, Continental Travel—an agency with more than 30 years of experience—has become the first corporate travel agency in Peru to obtain the “Carbon Measured” certification, granted by Green Initiative. The certification ceremony took place on Tuesday, November 11, at the Pullman San Isidro Hotel, in an event attended by Sophia Dávila, Director of Tourism Environmental Affairs at MINCETUR, who highlighted the importance of this initiative for the sector. This achievement confirms that the company has quantified its greenhouse gas (GHG) emissions under international standards (Scopes 1, 2, and 3), validating its real commitment to climate action and its alignment with the objectives of the Glasgow Declaration. Key Insight: Over 90% of the Carbon Footprint Comes from Flights The rigorous measurement process not only evaluated the agency’s direct operations but also the services it manages for its clients, such as air travel and accommodation. The analysis revealed an important insight: more than 90% of Continental Travel’s carbon footprint comes precisely from the emissions generated by its clients’ air travel (classified under Scope 3). This finding was the main driver behind the creation of new value-added solutions. “Climate Smart Travel”: A Solution for Climate Management In direct response to these results, and recognizing its role in the value chain, the agency announced the launch of its new and innovative service: Climate Smart Travel. This solution will provide companies with transparent and timely information to accurately measure—and later access alternatives to compensate for—the CO₂ emissions from their flights, thus facilitating the management of their own sustainability indicators. “This decision stems from our conviction that the world of corporate travel can and must evolve. We want to support companies not only in the management of their travel but also in understanding and reducing their environmental impact.”— Joelma Galdós, Deputy General Manager of Continental Travel “Companies that understand that the climate agenda is not an ideological issue and move quickly have the opportunity to develop new competitive advantages. This is precisely the case of Continental Travel, a company that has understood the times and is committed to managing its carbon footprint and innovating with climate-smart services.”— Green Initiative Additionally, as part of its commitments, Continental Travel will implement a climate-action plan to reduce its own operational footprint. This plan will include progressive measures such as process optimization and increased digitalization. With this step, Continental Travel not only reaffirms its leadership in the sector but also strengthens its value proposition for corporate clients seeking strategic partners aligned with global climate goals. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

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Braztoa Sustainability Award 2025: Green Initiative Among the Finalists

Braztoa Sustainability Award 2025: Green Initiative Among the Finalists

Belém, Brazil — November 2025. Green Initiative is honored to be among the finalists of the Braztoa Sustainability Award 2025, one of the most prestigious recognitions for responsible tourism in Brazil. The award celebrates organizations, destinations, and projects that are transforming Brazilian tourism through innovation, inclusion, and sustainable development. The award ceremony will take place on December 8th at the Teatro Estação Gasômetro, in Belém, Pará — a symbolic setting where the Amazon rainforest meets the future of sustainable tourism. The event will bring together visionary leaders, entrepreneurs, and institutions that are driving systemic change across the tourism sector. A Celebration of Innovation and Purpose As a finalist, Green Initiative joins an inspiring network of organizations that demonstrate how tourism can be a force for positive impact — empowering communities, protecting ecosystems, and advancing climate and nature-positive practices. Beyond the ceremony, participants will experience two days of activities designed to foster collaboration and exchange: Strengthening Brazil’s Leadership in Sustainable Tourism For Green Initiative, being recognized among the finalists reaffirms its commitment to supporting destinations, communities, and businesses in achieving climate and nature-positive tourism, through measurable certifications, circular economy practices, and ecosystem restoration programs across Latin America. This recognition reflects our shared mission to make sustainability not just a commitment, but a daily practice — from the Andes to the Amazon, from local communities to World Heritage sites,” said Karla de Melo, Global Head of Reputation at Green Initiative. The Braztoa Sustainability Award continues to play a key role in amplifying the voices and actions that are shaping the future of tourism in Brazil and beyond — rooted in responsibility, creativity, and genuine care for the planet. Toward a Climate-Positive Future for Tourism As the tourism sector accelerates its transition toward sustainability, Green Initiative invites destinations, companies, and travelers to take the next step. Download the Global Climate Action Guide for Tourism Businesses and Destinations, available in English and Portuguese, to explore practical pathways for achieving climate- and nature-positive impact — from carbon measurement and certification to ecosystem restoration and circular economy solutions. Together, we can build tourism back better — for people, for nature, and for the planet. Discover more about Braztoa here. This article was written by Yves Hemelryck from the Green Initiative Team. Related Reading

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Tourism in the Age of Artificial Intelligence: The 26th UN Tourism General Assembly Marks a New Era of Global Cooperation

Tourism in the Age of Artificial Intelligence: The 26th UN Tourism General Assembly Marks a New Era of Global Cooperation

Riyadh Hosts the Largest UN Tourism General Assembly in History The 26th UN Tourism General Assembly opened this week in Riyadh, Saudi Arabia, gathering more than 160 delegations of ministers, private sector leaders, and organizations under the theme “AI-Powered Tourism: Redefining the Future.”This historic event — the largest in the organization’s 50-year history — highlights how digital innovation, sustainability, and cooperation are shaping the next generation of global tourism. According to Gulf News, Riyadh’s role as host city symbolizes the Gulf region’s growing influence in sustainable tourism and digital transformation — key pillars of Saudi Vision 2030. AI and Climate Intelligence: Aligning Innovation with Responsibility As artificial intelligence revolutionizes industries worldwide, the tourism sector stands at a crossroads: it must innovate while preserving its social and environmental essence. This year’s Assembly, aligned with UN Tourism’s AI for Good initiative, focuses on how AI can strengthen jobs, empower small businesses, enhance destination management, and accelerate progress toward the Sustainable Development Goals (SDGs). “This week marks a decisive moment for our sector: an opportunity to shape the growth of tourism through greater connectivity, sustainability, investment in human capital, and AI-driven innovation,”said Ahmed Al Khateeb, Saudi Arabia’s Minister of Tourism. The global conversation mirrors insights shared in Reuters’ sustainability feature, which explores how AI is driving smarter, more sustainable tourism worldwide. Responsible Innovation: AI and the Human Side of Travel Artificial Intelligence is not only transforming how destinations operate — it is also redefining how travelers dream, plan, and connect.According to The Guardian, nearly 20% of young adults already use AI to design their holidays, signaling a profound behavioral shift in how tourism experiences are created. But innovation must remain responsible, as emphasized by the OECD: algorithms must respect cultural authenticity, inclusivity, and local identity.In this sense, AI in tourism is evolving from automation to augmentation, empowering communities and travelers to make sustainable choices while enriching the human experience behind every journey. Building the Future of Tourism with Data, Transparency, and Action The Assembly reinforces a core message: data defines direction. Sustainability must be measurable, verifiable, and transparent — a principle central to both AI ethics and climate governance. As emphasized by the World Economic Forum’s 2025 report, data-driven strategies are key to transforming tourism into a resilient, low-carbon sector that fosters inclusive development. At Green Initiative, we help turn these principles into measurable impact through our suite of climate intelligence platforms. Together, these tools enable destinations and enterprises to measure, reduce, and offset their emissions — ensuring that innovation leads to verified climate and nature positive results. Saudi Arabia’s Leadership and Vision 2030 Hosting the General Assembly cements Saudi Arabia’s leadership in global tourism transformation. Guided by Vision 2030, the country invests in sustainable infrastructure, digital innovation, and human capital development to position tourism as a central driver of national diversification. Coverage by Arab News highlights the country’s inclusive approach — bringing together public, private, and multilateral stakeholders to redefine the sector’s future. “Tourism is one of the most powerful forces for prosperity and understanding in the world,”said Al Khateeb. “Guided by Vision 2030, we are proud to welcome the world with the spirit of Saudi hospitality that defines who we are.” Meanwhile, Europe continues to advance the dialogue on digital transformation in tourism. As reported by Cadena SER, the Tourism Innovation Summit (TIS 2025) in Seville has become a global benchmark for smart tourism — complementing Riyadh’s leadership with a strong European commitment to data transparency and sustainability. A Shared Commitment to Climate and Nature Positive Tourism For 50 years, UN Tourism has promoted economic opportunity, cultural understanding, and peace through travel. Today, that mission evolves into a new frontier — where AI, climate intelligence, and nature-based solutions merge to accelerate verified decarbonization. This transition aligns with frameworks such as the UNEP’s advancing circular-economy platform for tourism and the Glasgow Declaration on Climate Action in Tourism, which provides a shared commitment and framework for decarbonizing tourism operations worldwide. It also builds upon the UN Tourism Climate Action Platform and the joint UNWTO–UN report on Climate Action in the Tourism Sector, which together reinforce the sector’s alignment with the Paris Agreement and the goals of the 2030 Agenda for Sustainable Development. Together with the World Economic Forum’s “Travel and Tourism at a Turning Point” report, these frameworks outline the collaboration needed to make climate and nature positive tourism the new global standard. As shown during the Assembly’s Associate Members meeting, the success of sustainable tourism depends on collaboration between governments, businesses, and communities — mirroring Green Initiative’s own approach of forging multi-sector alliances to accelerate measurable decarbonization and ecosystem restoration. Our partnerships in Machu Picchu, Cabo Blanco, and Costa Rica’s Osa Peninsula demonstrate that verified climate and nature positive tourism can drive regeneration, strengthen communities, and inspire global transformation. Looking Ahead: The Intelligence of Nature The future of tourism will be defined by intelligence — both digital and ecological. From the mountain trails of Machu Picchu to the desert skylines of Riyadh, the convergence of AI and climate action is rewriting what it means to explore responsibly. In this journey, the role of organizations like Green Initiative is not just to measure progress, but to ensure that the world travels toward a truly climate and nature positive planet. Green Initiative advances climate and nature positive transformations through measurable climate action, verified certifications, and intelligent digital tools. Our mission is to help organizations and destinations quantify, reduce, and offset emissions while restoring ecosystems and creating long-term value for people and planet. We provide the transparency and rigor needed to align with the Paris Agreement and the 2030 Agenda for Sustainable Development. This article was written by Yves Hemelryck from the Green Initiative Team.

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Machu Picchu Leads Global Climate Action with Its Third Carbon Neutral Certification

Machu Picchu Leads Global Climate Action with Its Third Carbon Neutral Certification

From the heart of the Andes, Machu Picchu once again makes history — not only as a symbol of world heritage, but as a living model of how tourism and climate action can move together toward a shared future. In 2025, the iconic destination achieved its third consecutive Carbon Neutral Certification, granted by Green Initiative, consolidating its leadership in the global movement for climate-positive and nature-positive tourism. A measurable path toward decarbonization Between 2019 and 2024, Machu Picchu achieved a 7.26% reduction in its carbon footprint per tourist, while increasing its carbon capture through reforestation and ecological restoration projects. These results are not symbolic — they are measurable, verifiable, and replicable, proving that the decarbonization of tourism is possible when data, science, and collaboration converge. Behind this achievement lies a rigorous process of measurement, reduction, and compensation aligned with international standards such as the GHG Protocol and IPCC Guidelines. Residual emissions were offset through the retirement of high-integrity carbon credits, ensuring climate integrity and transparency across all levels of reporting. A model built on collaboration The certification reflects four years of work led by the Municipality of Machu Picchu, in collaboration with PROMPERÚ, Inkaterra, AJE Group, BAM (Bosques Amazónicos), SERNANP, Ministry of Culture of Peru (Decentralized Directorate of Culture of Cusco), Tetra Pak, together with partners including CANATUR, LATAM Airlines, MSC, Inka Rail, Peru Rail, Belmond and World Xchange. The process also integrated technical cooperation with UN Tourism, UN Climate Change (UNFCCC), UNCTAD, the Peru Circular Tourism Initiative, the Consulate of the German Embassy in Peru, and the Spanish Agency for International Development Cooperation (AECID). It is a public-private and multilateral alliance that turned ambition into measurable action — a framework now inspiring similar transitions in destinations such as Cabo Blanco, Bonito, and Christ the Redeemer.    Why it matters now A decade after the Paris Agreement, and as the world looks toward COP30, Machu Picchu stands as tangible proof that climate ambition can translate into practical results. Its model merges circular economy practices — such as pyrolysis for biochar production, biodiesel generation from used oils, and recycling of PET plastics, packaging, and glass — with improvements in sustainable mobility through electric vehicles. The integration of these strategies enhances the destination’s resilience to climate change, strengthening its role as a benchmark for regenerative and low-carbon tourism. The entire process follows the principles of transparency and traceability promoted by the Circular Tourism Peru framework, under the commitments of the Glasgow Declaration for Climate Action in Tourism led by UN Tourism. Toward the world’s first Carbon Neutral Tourism Corridor Building on this success, Machu Picchu is now spearheading the creation of the World’s First Carbon Neutral Tourism Corridor, connecting district municipalities from Machu Picchu to Cusco, including Choquequirao. The initiative aims to reduce regional emissions, foster public and private investment, and promote sustainable mobility while creating a more inclusive and climate-smart visitor experience. At the same time, Machu Picchu is expanding its reach through international collaboration with other emblematic World Heritage sites such as Angkor Wat (Cambodia) and Petra (Jordan), to exchange best practices that accelerate the fulfillment of the Paris Agreement and Glasgow Declaration objectives. Voices that inspire global transformation “From the District Municipality of Machu Picchu, we remain committed to continuously monitoring our carbon footprint and promoting policies that foster a circular and regenerative economy in harmony with nature.”— Elvis La Torre, Mayor of Machu Picchu “Through public–private and multilateral collaboration, we can achieve remarkable results in decarbonizing the economy. The experience accumulated here — and that we aim to scale worldwide — shows that tourism and climate action must go hand in hand.” — Gustavo Santos, Regional Director for the Americas, UN Tourism “Machu Picchu’s leadership highlights the impact of years of scientific data collection and standardization. Climate action becomes tangible when grounded in science and collaboration.” — Daniel Galván Pérez, UN Climate Change “Machu Picchu not only represents the greatness of our history and culture, but also Peru’s commitment to a sustainable future. Being the first World Cultural Heritage Site to achieve carbon neutrality is a milestone that reflects how tourism can be a positive force for conservation and development. Today, travelers around the world seek experiences that connect with nature and respect the environment; Machu Picchu demonstrates that it is possible to experience cultural heritage in harmony with the planet. This achievement inspires us to continue promoting tourism that protects, values, and transforms.” — María del Sol Velásquez, Director of Tourism Promotion, PROMPERÚ “The certification of Machu Picchu as a carbon-neutral destination marked a milestone in the environmental management of Peruvian tourism. This achievement opens the opportunity to move toward a more ambitious model, where tourist destinations strengthen their resource efficiency, reduce their carbon footprint, foster innovation, and consolidate the participation of local communities. At MINCETUR, we work to ensure that this example inspires other destinations to advance on the path toward sustainability and resilience, in alignment with the country’s climate commitments.” — Sophia Dávila, Director of the Directorate of Environmental Tourism Affairs, MINCETUR. “Tourism drives growth in many developing countries, but its future must be sustainable. Machu Picchu’s Carbon Neutral Certification is an example that it is possible to align decarbonization goals with economic development, making the sector a true ally of climate action.” — Claudia Contreras, Economic Affairs Officer, UNCTAD “Tourism does not only move economies — it moves memories, territories, and shared purpose. From CANATUR PERU, we promote a collaborative network within the sector that seeks to transform every destination into a node of sustainability, traceability, and resilience. Machu Picchu stands today as the living symbol of this transformation, reminding us that heritage is not simply preserved — it is managed with legitimacy, sensitivity, and a shared vision.” — Carlos Loayza, General Manager, CANATUR “The Carbon Neutral Certification symbolizes what happens when companies act with purpose. At AJE Group, we reaffirm our commitment to solutions that combine innovation, sustainability, and social well-being.” — Jorge Lopes-Dóriga, Director of Communication and Sustainability, AJE Group “For

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The New Face of Luxury: How Inkaterra and the Koechlin Legacy Are Redefining Travel in South America

The New Face of Luxury: How Inkaterra and the Koechlin Legacy Are Redefining Travel in South America

When Condé Nast Traveller unveiled its list of the Best Hotels in South America 2025, one truth became undeniable: the future of travel is already taking shape in Peru. Of the twenty hotels featured, two are part of the Koechlin family’s collection — Inkaterra La Casona and Inkaterra Machu Picchu Pueblo Hotel — among eight from Peru. This is more than recognition; it’s a revelation. It confirms what discerning travelers and sustainability experts have been saying for years: authenticity, purpose, and humility are the new pillars of luxury. A Legacy Rooted in Simplicity and Soul For nearly five decades, José Koechlin and his family have built not just hotels, but sanctuaries of meaning. The philosophy has always been deceptively simple — celebrate nature, empower local communities, and preserve cultural heritage. Yet within that simplicity lies a mastery that no marketing campaign can manufacture: genuine care, quiet excellence, and an unwavering vocation to serve both people and planet. Each property tells a story: The World Is Listening — and Learning In an era when travelers are turning away from excess, these hotels remind us that true hospitality begins with humility. The Koechlin family’s approach reflects a quiet revolution: sustainability not as an obligation, but as a natural extension of respect — for place, for people, for the passage of time. This recognition by Condé Nast Traveller is not only a triumph for the family, but for Latin America. It signals that our region’s authenticity is no longer a niche attraction — it’s the global benchmark. A Call to Conscious Travelers To those seeking experiences that heal rather than consume, Peru stands as an open invitation. Visit not just to see, but to learn — how tourism can restore, how communities can thrive, and how simplicity can once again feel extraordinary. Because in a world that celebrates noise, these places whisper what truly matters: Love for nature. Respect for culture. A sense of belonging. At Green Initiative, we celebrate the Koechlin family and the entire Inkaterra team for reminding us that sustainability and elegance are not opposites — they are, in fact, inseparable. Their success redefines what it means to be climate and nature positive: not through promises, but through practice — in every smile, every garden, every carefully restored stone. Read the full list of winners at Condé Nast Traveller, and discover how Inkaterra continues to inspire the world’s transition toward a more conscious, regenerative way of travel. This article was written by Yves Hemelryck from the Green Initiative Team. Related Reading

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Reputation, Soft Power, and Multilevel Governance Tourism as a driver of the decarbonization economy

Reputation, Soft Power, and Multilevel Governance: Tourism as a driver of the decarbonization economy

The Paris Agreement set an ambitious target: limiting global warming to 1.5°C by 2050. To achieve this, governments, companies, and society must act in coordination — and tourism, responsible for nearly 8% of global greenhouse gas emissions, is a critical part of the equation. At Green Initiative, we believe climate action goes beyond carbon accounting. It is also about reputation, soft power, and regenerative prosperity. As we often say: “We translate carbon into reputation, connecting territories to narratives of impact, and building bridges between climate action, trust, and the future.” The Reputation Economy in action We live in the era of the Reputation Economy: organizations and territories are evaluated by the trust they inspire, the consistency between discourse and practice, and their ability to generate positive impact. In this context, decarbonization is also a reputational strategy. Destinations that commit to transparent climate action not only reduce emissions but also earn legitimacy and influence. Reputation is the bridge that connects climate ambition, governance, and long-term competitiveness. Multilevel Governance as a differentiator & Soft Power The transition to carbon-neutral destinations requires multilevel governance: aligning local community commitments with national policies, multilateral frameworks, and global investors. This is the foundation of the Climate Action Guide for Tourism Businesses and Destinations, launched by Green Initiative in collaboration with UNEP, UN Tourism, UNCTAD, UNFCCC, and Brazilian partners. More than a technical tool, the guide is a political instrument: by strengthening collective commitments, it enhances the reputation of destinations and opens access to climate finance. Bonito, Brazil (MS) became the world’s first ecotourism destination to achieve carbon-neutral certification. Machu Picchu, Peru has also reached this milestone and will reaffirm it in November during the Climate Talks Machu Picchu 2025. More than a ceremony, the event will serve as a platform to discuss governance, sustainable logistics, and international reputation, showing how tourism can lead in decarbonization. The reputation challenge in Carbon markets A recent Nasdaq study stressed the urgency of scaling and ensuring liquidity in carbon markets. For tourism, this means the viability of decarbonization models depends not only on emission reductions but also on credible compensation mechanisms. The reputation of carbon credits will be the key dividing line between projects that deliver real impact and those at risk of greenwashing. This is why Green Initiative ensures certified, traceable, and internationally recognized credits, aligning tourism destinations with robust governance practices and investor expectations. November in Machu Picchu: a global milestone From November 4–6, 2025, Machu Picchu will host the 3rd Carbon Neutral Certification Ceremony, alongside the launch of Peru’s first Carbon Neutral Tourism Corridor, connecting Cusco, Machu Picchu, and Choquequirao. This moment comes at the right time: while operational challenges highlight the need to enhance visitor experience, the event demonstrates how to move forward with structured responses — combining decarbonization, reliable logistics, and transparent governance. The World Heritage and Emblemátic Sites Coalition – Climate Action in Tourism will be more than a climate commitment: it will be an invitation to continuous improvement in destination management, balancing preservation, access, and reputation. Held just days before COP30 in Belém, Brazil, the event will reinforce that cultural and natural heritage sites can lead the global climate agenda, translating soft power into cooperation and regenerative prosperity. According to UNESCO, climate change is already threatening many of the planet’s most iconic cultural and natural heritage sites. One in six World Heritage properties faces direct risks from climate impacts, while a third of World Heritage cities are located in coastal zones exposed to sea-level rise and extreme weather. By 2050, one third of the glaciers in these sites may disappear, and nearly all coral reefs within World Heritage areas are projected to experience major bleaching events. These alarming figures underscore the urgency of integrating climate governance and sustainable tourism into preservation strategies, ensuring that destinations like Machu Picchu not only safeguard their heritage but also lead global adaptation and mitigation efforts. Three reputation lessons for tourism destinations By integrating governance, reputation, and climate action, Green Initiative positions itself as a leader in a pioneering movement: turning destinations into ambassadors of the transition toward a climate-positive planet. In November, Machu Picchu will consolidate this model — and in Belém, during COP30, tourism can assert itself as a powerful platform for influence, trust, and sustainable competitiveness. This article was written by Karla de Melo from the Green Initiative Team. Related Reading

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Green Initiative Shines Bright with a Double Win at the Sustainable Company Awards 2025

Green Initiative Shines Bright with a Double Win at the Sustainable Company Awards 2025

Green Initiative is proud to announce an extraordinary milestone at this year’s Sustainable Company Awards 2025, hosted by Environmental Finance. We were honored with the award for Net Zero Progression of the Year, while our own Erika Rumiche Hernández was named Rising Star Under 30 — a remarkable double recognition that underscores both our organizational impact and the leadership of the new generation. The Sustainable Company Awards, held annually by Environmental Finance, stand among the most prestigious recognitions in the sustainability sector. They celebrate companies, leaders, and initiatives at the forefront of corporate sustainability, recognizing those that not only make commitments but also deliver measurable results in areas such as decarbonization, sustainable finance, climate innovation, and governance. Earning this distinction is an international seal of credibility, reaffirming the tangible impact of the strategies and actions honored. Net Zero Progression of the Year This award celebrates the innovative and results-driven strategies that Green Initiative has implemented to accelerate the global journey toward net zero. From helping businesses and destinations measure and reduce their carbon footprints, to developing scalable climate-positive and nature-positive frameworks, Green Initiative has demonstrated that climate action is not only possible but can be a powerful driver of competitiveness and resilience. Our projects in tourism, corporate sustainability, and ecosystem restoration are proof that measurable climate strategies can deliver tangible results across sectors. This recognition reinforces our commitment to setting new benchmarks for climate and nature positive action worldwide. Some of the key areas that stood out in the judges’ commentary include: Rising Star Under 30: Erika Rumiche Hernández The recognition of Erika Rumiche Hernández as Rising Star Under 30 is both an honor and an inspiration. Erika has been instrumental in advancing climate finance solutions within Green Initiative, bridging technical expertise with a bold vision for inclusive climate action. Her leadership demonstrates the power of youth-led innovation in shaping a sustainable future. By combining rigorous technical knowledge with passion for impact, Erika embodies the values of the Green Initiative and the promise of the next generation of sustainability leaders. Erika’s recognition as Rising Star Under 30 goes beyond energy and enthusiasm. Here are some of the qualities and achievements that made her stand out: A Double Recognition of Impact and Vision Together, these two awards represent more than recognition — they are a validation of our mission: to empower businesses, destinations, and communities worldwide to become climate positive and nature positive. As we look toward COP30 and beyond, this double win energizes our entire team, partners, and collaborators. It reminds us that systemic change is possible when vision meets action, and when innovation is paired with integrity. Thank You 💚 We share this success with our partners, clients, and allies around the world who trust and collaborate with us on this journey. From local communities to global institutions, this achievement belongs to everyone working tirelessly for a more sustainable and regenerative future. 🌍✨ The Green Initiative is not just progressing toward net zero — we are building the foundation for a climate and nature positive world. Related reading

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Inkaterra: 50 Years of Pioneering Sustainable Tourism and Global Climate Action

Inkaterra: 50 Years of Pioneering Sustainable Tourism and Global Climate Action

Few organizations have done as much to redefine the future of tourism as Inkaterra, a true pioneer in sustainability, Peru ecotourism, and biodiversity conservation across Latin America. This year, as Inkaterra celebrates its 50th anniversary, the Green Initiative team is honored to recognize and celebrate our partner’s extraordinary journey — one that has transformed not only the way we experience travel, but also the way we connect with nature and contribute to a more climate positive and nature positive future. Joe Koechlin: A Visionary Behind Inkaterra’s 50 Years At the heart of Inkaterra’s 50-year journey is Joe Koechlin, its founder and driving force. Since establishing Inkaterra in 1975, Koechlin has redefined what tourism can mean for both travelers and the planet. His conviction was clear from the start: hospitality must be inseparable from conservation, scientific research, and cultural preservation. Guided by this vision, Koechlin transformed Inkaterra into one of the world’s most respected models of sustainable hotels and regenerative tourism. Under his leadership: Koechlin’s work has also had profound international resonance. His voice has been instrumental in showing how the private sector can align with global climate goals while delivering unforgettable travel experiences. With Inkaterra soon reaching its 50th anniversary in 2025, his leadership continues to inspire new generations of hoteliers, conservationists, and travelers committed to a climate and nature positive future. Inkaterra: A Legacy of Conservation and Innovation Since its founding in 1975, Inkaterra has been at the forefront of ecotourism and environmental preservation. Through scientific research, reforestation, and community engagement, the organization has created a model where hospitality, ecotourism, and conservation walk hand in hand. Over the decades, their projects have become international milestones, showing the world that protecting biodiversity and generating social value are not only possible, but essential. The August edition of Inkaterra’s newsletter highlights this remarkable legacy in the article “Inkaterra 50th Anniversary Milestones”, celebrating half a century of achievements in protecting Peru’s natural and cultural heritage. From pioneering sustainable tourism in the Amazon to creating conservation projects in Cusco and Cabo Blanco, Inkaterra continues to inspire destinations worldwide. A Strategic Alliance for a Climate Positive Future Our collaboration with Inkaterra is built on a shared vision: that the tourism industry can be a driver of climate action and ecosystem regeneration. Together, we have celebrated achievements that resonated across the globe: Forest Friends at the Economy of Francesco We are deeply grateful to Inkaterra for highlighting our project Forest Friends in their newsletter article “INKATERRA AND GREEN INITIATIVE: GLOBAL RECOGNITION FOR ECOSYSTEM RESTORATION”. Forest Friends was recently selected to be showcased at the Economy of Francesco Extraordinary Ideas Global Event 2025, a gathering inspired by Pope Francis that brings together leaders, entrepreneurs, and changemakers to build a new economy rooted in social justice, environmental sustainability, and the common good. This recognition is not just about our work — it is a testament to a shared commitment with Inkaterra: proving that tourism can be a powerful tool for climate and nature positive transformation. Facilitate your businesses journey towards value-driven climate and nature positive impacts with Forest Friends. Through Forest Friends, individuals, companies, and institutions can calculate and offset their carbon footprint by planting native trees, protecting biodiversity, and generating social benefits in regions of high ecological importance such as the Osa Peninsula (Costa Rica), Madre de Dios (Peru), and beyond. Looking Ahead: A Shared Path Toward 2050 As Inkaterra steps into its next 50 years, we celebrate their pioneering role in uniting science, tourism, and conservation. Together, we are building replicable models for sustainable tourism that inspire global action and directly support the goals of the UN Decade on Ecosystem Restoration. On behalf of the Green Initiative and our global Forest Friends community, we congratulate Inkaterra on this historic milestone. May the next decades bring even greater achievements in climate action, biodiversity conservation, and regenerative tourism — for Peru, Latin America, and the world. This article was written by Yves Hemelryck from the Green Initiative team

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Green Initiative’s Forest Friends Selected for the Economy of Francesco Extraordinary Ideas Global Call

Green Initiative’s Forest Friends Selected for the Economy of Francesco Extraordinary Ideas Global Call

We are proud to announce that our project Forest Friends: Catalyzing Social Change to Value, Conserve, and Restore Nature and Biodiversity has been officially selected for presentation at the Economy of Francesco Extraordinary Ideas for the Economy Global Event 2025. The call received many inspiring proposals from around the world, and our initiative stood out for its unique approach to connecting people everywhere with the positive impacts of ecosystem restoration, biodiversity protection, and climate action. About Forest Friends Forest Friends is an innovative web platform created by a multidisciplinary team at Green Initiative. It transforms environmental awareness into tangible regenerative action by allowing individuals, organizations, and students to: Forest Friends is proud to contribute to the global movement of the UN Decade on Ecosystem Restoration (2021–2030), which calls on everyone to prevent, halt, and reverse the degradation of ecosystems worldwide. By engaging individuals, organizations, and local communities in tangible restoration efforts, Forest Friends is turning this vision into measurable action — one tree, one project, and one partnership at a time. Our Gratitude to Partners This impact is possible thanks to strong partnerships. A heartfelt thank you to CEPA Study Abroad Programs, whose commitment has engaged students and university partners in planting over 9,900 native trees in Costa Rica’s Península de Osa. Through their support of student-led restoration with Fundación Saimiri and Green Initiative’s Forest Friends, CEPA is helping to regenerate one of the world’s most biodiverse regions, inspire the next generation of climate and nature stewards, and contribute directly to the goals of the UN Decade on Ecosystem Restoration. Likewise, we are deeply grateful to Tulu Travel, Swetours, Mapfre, WorldXChange, Luz del Sur, MSC Peru, Kuoda Travel, Inkaterra Hotels and Adidas Peru, that have suported tree-planting through Forest Friends, making ecological restoration a reality across Latin America. Their trust and commitment fuel our mission and impact. And a very special thank you goes to the individuals around the world who plant trees directly through forestfriends.eco. Together with our on-the-ground partners, these funders are helping regenerate biodiversity hotspots, empower local communities, and advance the goals of the UN Decade on Ecosystem Restoration, a global call to prevent, halt, and reverse ecosystem degradation.. Forest Friends also proudly collaborates with Inkaterra Asociación, advancing ecosystem restoration and biodiversity conservation in some of the world’s most important destinations, Peru. Together, we are building bridges between climate action, nature restoration, and community well-being. Global Recognition, Local Impact Being selected for the Economy of Francesco Extraordinary Ideas is more than recognition — it’s an opportunity to showcase Forest Friends before a global community of innovators, entrepreneurs, and changemakers who share a vision for a fairer, greener economy. This milestone strengthens our mission: to transform environmental awareness into measurable results that are climate positive, nature positive, and socially inclusive. What’s Next for Forest Friends Looking forward, Forest Friends will: 🌍✨ We believe that restoring nature means restoring hope. This achievement belongs to every partner, student, and supporter who has helped plant a tree, calculate a footprint, or shared our vision. 👉 Explore Forest Friends and join the movement: https://forestfriends.eco This article was written by Erika Rumiche from the Green Initiative team Related Reading

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