Green Initiative Archives - Green Initiative - For a Climate and Nature Positive Planet

Learning to Listen to the Ocean: How Surf Education Is Shaping Environmental Awareness and Climate Action in Peru

As climate change accelerates and ocean ecosystems face unprecedented pressure, one truth becomes increasingly clear: we cannot protect what we do not understand — and we cannot understand what we do not experience. The ocean regulates the planet’s climate, produces more than half of the oxygen we breathe, and sustains millions of livelihoods. Yet, for much of society, it remains distant — admired, consumed, or exploited, but rarely listened to. At Green Initiative, we believe that education is one of the most powerful drivers of climate action and ecosystem restoration. Not education confined to classrooms alone, but lived, experiential learning that builds respect, responsibility, and long-term stewardship. This is where the story of Roberto “Muelas” Meza — pioneer of modern surfing in Peru and founder of Olas Perú — becomes deeply relevant More than a surf coach, Muelas is an educator of the ocean. His life’s work demonstrates how sport, culture, and environmental education can converge into a practical model for sustainability and climate responsibility. From Waves to Wisdom: When the Ocean Becomes a Classroom Long before sustainability became a global agenda, Roberto Meza was already learning its core lesson from the sea: humility. As a young boy watching surfers at Makaha, he entered the ocean for the first time on a borrowed board. He didn’t stand for more than a few seconds — but he felt something that would define his life. “That feeling of floating and falling into the water changed me forever. I understood the ocean had something to teach me.” This relationship — based not on control, but on listening — would later shape an entire educational philosophy. In the early days of Peruvian surfing, there were no schools, no sponsorships, and no formal structures. Learning happened through observation, trial and error, and collective support. That sense of community and shared responsibility would become the backbone of Olas Perú decades later. Surfing as Environmental Education For Muelas, surfing stopped being just a sport when he realized its transformative power: “The ocean teaches patience, respect, humility. Those lessons matter more than any trophy.” This understanding aligns closely with Green Initiative’s approach to sustainability: lasting climate action begins with mindset change, not only metrics. Surfing teaches: In other words, it builds people capable of caring for nature, not just using it. The Birth of Olas Perú: A School for Life In 1992, Roberto Meza founded Olas Perú with a clear purpose:not to produce champions alone, but to form people of the sea. “Training a surfer is easy. Training a person of the sea is what truly matters.” Olas Perú became a space where children and young people learn: Among its first students was Sofía Mulanovich, who would later become a world champion — a powerful reminder that education rooted in values produces excellence naturally. Climate Action in Practice: Carbon Neutrality and Ocean Stewardship Today, Olas Perú is recognized as the world’s first carbon-neutral surf school, integrating: This practical commitment mirrors Green Initiative’s broader mission: transforming values into measurable, real-world climate action. “The ocean gives us everything. The least we can do is take care of it.” Rather than treating sustainability as an abstract concept, Olas Perú embodies it daily — proving that sports, education, and climate action are not separate worlds, but deeply interconnected. Listening to the Ocean: Leadership Lessons from the Sea One of Muelas’ most emblematic stories captures this philosophy perfectly. During a competition, a student was paralyzed by anxiety. Instead of giving technical advice, Muelas said: “Forget about winning. Just listen to the ocean.” The student calmed down, entered the water, and rode the best wave of his life. The lesson is simple — and universal:when we stop trying to dominate nature and start listening, better decisions follow. This applies not only to surfing, but to leadership, sustainability, and climate governance. A Shared Vision for the Future Looking ahead, Roberto Meza remains optimistic — with one condition: “The future is bright if we protect our beaches, keep our ethics, and strengthen our communities.” At Green Initiative, we share this conviction. There is no climate-positive future without education, ethics, and cultural transformation. Certifications, metrics, and technology are essential — but they must be grounded in people who truly understand their relationship with nature. Why This Story Matters Roberto “Muelas” Meza’s journey reminds us that: Teaching someone to surf, in this context, is ultimately teaching them how to live with awareness, responsibility, and respect for the planet. That is the kind of impact Green Initiative exists to support, scale, and certify — across tourism, sports, education, and beyond. 🌊 Olas Perú Questions & Answers What is Olas Perú? Olas Perú is a pioneering surf school based in Peru that integrates surf education with environmental awareness, community values, and ocean stewardship. Founded in 1992, it is recognized as the world’s first carbon-neutral surf school. Who is Roberto “Muelas” Meza? Roberto “Muelas” Meza is a pioneer of modern surfing in Peru and the founder of Olas Perú. He is an educator who uses the ocean to teach humility, responsibility, and respect for nature. How can surfing contribute to environmental education? Surfing creates direct, experiential contact with the ocean. By interacting with tides, waves, weather, and ecosystems, students develop environmental awareness and a strong sense of responsibility toward marine conservation. What does “people of the sea” mean? “People of the sea” are individuals who understand that the ocean is not something to dominate but to respect, emphasizing humility, patience, ethical behavior, and environmental stewardship. Why is experiential education important for climate action? Experiential education builds emotional connection and responsibility. Learning directly from nature transforms sustainability into a lived value, leading to more consistent and long-term climate action. What makes Olas Perú a carbon-neutral surf school? Olas Perú integrates environmental education, conservation practices, community engagement, and climate responsibility, reducing and compensating emissions while promoting ocean protection. How does surf culture relate to climate leadership? Surf culture fosters patience, adaptability, respect for natural limits, and collective responsibility, which are essential skills

Learning to Listen to the Ocean: How Surf Education Is Shaping Environmental Awareness and Climate Action in Peru Read More »

Why SMEs Still Struggle to Access Climate Finance

Leave a Comment / Green Initiative

From a climate perspective, we are living through a decisive moment—one in which the prioritization of the climate agenda is no longer optional. In 2024, global average temperatures surpassed 1.5°C above pre-industrial levels for the first time. Wildfires, floods, and droughts have ceased to be exceptional events and are now recurring signals of a climate transformation advancing faster than the international community has been able to respond. It is true that meaningful progress has been made toward economic decarbonization. However, this progress has not occurred at the speed or scale required. While multilateral frameworks have helped avert even more critical scenarios, the current trajectory continues to drift away from the mitigation targets necessary to stabilize the climate and reduce the systemic risks facing societies and economies worldwide. SMEs: The Missing Link in the Climate Transition In this context, small and medium-sized enterprises (SMEs) could—and should—play a far more central role in the global decarbonization agenda. SMEs account for over 90% of the global productive fabric, generate more than half of all jobs, and sustain supply chains that connect territories, sectors, and markets. Their capillary presence in cities, rural regions, and production hubs gives them a role no large corporation can replace. SMEs are the “last mile” of the climate transition—the point where national commitments translate into real economic action, and where decarbonization becomes tangible in terms of competitiveness, resilience, and long-term viability. Yet despite this central role, climate mitigation finance is not reaching SMEs at the scale or speed the climate crisis demands. A Structural Paradox in Climate Finance The paradox is clear:Climate finance exists. Commitments have multiplied. Pressure to transition toward low-carbon models continues to grow. And yet, SME participation in climate finance mechanisms remains marginal. This disconnect is not primarily due to a lack of financial resources or insufficient climate ambition. Rather, it stems from a combination of structural, technical, and operational barriers—most notably, a well-documented technical capacity gap. To access climate finance, companies must demonstrate mitigation potential in a robust and verifiable manner. This typically requires: Most SMEs simply do not have these elements in place. They lack emissions inventories, technical teams, standardized tools, and the capacity to monitor and verify impact. This mismatch between what financiers require and what SMEs can provide explains why effective demand remains low—even in the presence of abundant climate capital. The Financial Sector’s Challenge From the perspective of financial institutions, the challenge is equally significant. Without standardized, comparable, and verifiable data, it becomes difficult to assess risk, estimate mitigation returns, and structure suitable financial products. The absence of shared criteria—regarding what qualifies as a mitigation activity, how impact should be measured, or what minimum information companies must disclose—raises transaction costs and increases uncertainty. In an environment of growing regulatory pressure and transparency expectations, this gap discourages capital allocation to SMEs, despite their enormous mitigation potential. A Vicious Cycle of Exclusion The outcome is a self-reinforcing cycle: As a result, the international climate finance architecture inadvertently reproduces structural inequity. The very enterprises best positioned to deliver territorial decarbonization are those facing the greatest barriers to participation. The Opportunity We Are Missing This reality stands in stark contrast to the scale of the opportunity. SMEs can reduce emissions through: When these interventions are facilitated, supported, and scaled, their aggregate impact can significantly accelerate the transition toward resilient, low-carbon economies. Excluding SMEs does not only delay climate action—it weakens the competitiveness of key productive sectors, undermines employment, and limits alignment with international decarbonization standards that increasingly shape global trade. Why the Gap Persists—and How to Close It The central question is unavoidable: why do SMEs struggle to access climate finance? One critical answer is that current financial mechanisms were designed for companies with robust structures, specialized teams, and the capacity to comply with complex monitoring and verification standards. Until these mechanisms are adapted to the scale, realities, and dynamics of SMEs, the gap will persist. The good news is that this challenge is not irreversible. It is fundamentally a matter of strategy and opportunity. Aligning climate finance architecture with SME realities—by simplifying processes, generating reliable data, integrating technical assistance, standardizing criteria, and reducing transaction costs—is essential to unlocking their role as climate leaders. Green Initiative’s Role in Bridging the Gap In 2025, Green Initiative was recognized at the Sustainable Finance Awards as a leading organization in advancing climate-aligned financial solutions (category to be finalized). We were honored with the award for Net Zero Progression of the Year, while our own Erika Rumiche Hernández was named Rising Star Under 30 — a remarkable double recognition that underscores both our organizational impact and the leadership of the new generation. Green Initiative works globally to support financial institutions seeking to close the SME climate finance gap through: Currently, Green Initiative is collaborating with international partners on the publication of Climate Mitigation Finance: A Practical Guide for Financial Institutions & SMEs, scheduled for release in the first half of 2026. This guide aims to provide actionable frameworks that translate climate ambition into real, scalable financial access for SMEs worldwide. When financial systems evolve to meet SMEs where they are, these enterprises will not merely access climate finance—they will help lead the climate transition from the ground up, exactly where impact matters most. Ready to unlock climate finance for SMEs?Contact Green Initiative to explore how technical assistance, data transparency, and climate certification can turn ambition into bankable climate action. This article was written by Tatiana Otaviano Luiz from the Green Initiative Team. Related Reading

Why SMEs Still Struggle to Access Climate Finance Read More »

Machu Picchu: Restoring Nature, Inspiring Sustainability, and Leading a New Era of Climate-Positive World Heritage Tourism

Leave a Comment / Green Initiative

As the world seeks models for regenerative tourism and effective climate action, Machu Picchu continues to stand as a living testament to how cultural heritage and nature can be protected together. Since earning its first Carbon Neutral Certification, the Historic Sanctuary has advanced a long-term vision where conservation, ecological restoration, and sustainable tourism reinforce one another. This article presents both an analytical overview of the sanctuary’s progress and a special Q&A with Mrs. Ruth Saire, Administrator of the Machupicchu National Historic Sanctuary, whose insights highlight the strategies, values, and collaborations behind Machu Picchu’s leadership in sustainability within Peru and across the region. Restoring Degraded Areas: A Commitment That Grows Stronger Every Year The first Carbon Neutral certification represented not only a milestone but also a renewed obligation to protect and restore one of the world’s most iconic landscapes. Since then, Machu Picchu has implemented substantial ecological restoration actions: These interventions have increased vegetation cover, improved soil stability, and enhanced the sanctuary’s carbon-capture capacity, ensuring tangible progress toward its sustainability goals. A Living Classroom: How Machu Picchu Teaches Sustainability to the World Machu Picchu is more than a historical marvel—it is a dynamic space for environmental education. Through the lens of Andean cosmovisión, the sanctuary communicates values of reciprocity, respect, and balance with nature. Visitors learn sustainability through: Thus, each visit becomes an opportunity for personal and collective awareness, promoting sustainable practices far beyond Peru’s borders. A Beacon for Other Iconic Sites: Tikal, Cristo Redentor, Galápagos, and More Machu Picchu has become an influential reference point for other renowned natural and cultural destinations. Delegations from Tikal (Guatemala), Cristo Redentor (Brazil), and the Galápagos Islands (Ecuador) frequently visit to study its conservation model and sustainable tourism management. This growing exchange opens the possibility of developing a regional network of sustainable destinations, strengthening collaboration through: Such cooperation would reinforce the region’s leadership in heritage conservation and climate action. Q&A With Ruth Saire – Administradora del Santuario Histórico Nacional de Machupicchu In this interview, Ruth Saire reflects on the ecological progress achieved within the sanctuary, Machu Picchu’s impact on visitors, and the importance of collaboration with other emblematic destinations. 1. What concrete advances have been achieved in restoring degraded areas since Machu Picchu’s first Carbon Neutral certification? “Since the first certification, it has represented both recognition and continuity in our commitment to preserve and strengthen the ecological restoration of the Machupicchu National Historic Sanctuary for the world. We have reforested critical areas with native species, restored eroded zones using bioengineering techniques, controlled invasive species, and strengthened the monitoring of natural regeneration. These actions have increased vegetation cover, improved soil stability, and enhanced the Sanctuary’s capacity to capture carbon, directly contributing to our sustainability goals.” 2. From the cultural perspective, how does Machu Picchu inspire and educate visitors to adopt more sustainable habits? “From a cultural perspective, we believe that Machu Picchu is a living example of sustainability. The Andean cosmovision expressed here teaches respect, reciprocity, and harmony with nature. Visitors learn by observing how the Incas built by integrating themselves into the environment rather than against it. In addition, the interpretive signage and the work of the Historic Sanctuary’s staff reinforce messages about conservation, responsible waste management, respect for wildlife, and fire prevention. All of this inspires visitors to adopt more conscious and sustainable practices.” 3. How do you perceive the growing interest from other destinations—such as Tikal, Cristo Redentor, or Galápagos—that visit Machu Picchu to learn from its experience? What actions are needed to strengthen collaboration? “The Historic Sanctuary of Machu Picchu is often compared with destinations such as Tikal, Christ the Redeemer, or the Galápagos, and in those comparisons our image is highly positive. These destinations see us as an international benchmark in the integrated and sustainable management of cultural and natural heritage, which opens opportunities for mutual learning and technical collaboration. To strengthen this relationship, we propose establishing a permanent network of sustainable destinations, promoting exchanges among specialists, harmonizing good environmental management practices, and developing joint projects in restoration, carbon neutrality, and responsible tourism management.” Conclusion: A Legacy of Stewardship for the Planet Machu Picchu’s leadership demonstrates how ancient knowledge, scientific rigor, cultural stewardship, and international cooperation can converge into a powerful model for climate-positive world heritage tourism. With champions like Ruth Saire guiding conservation and sustainable management efforts, the sanctuary continues to protect biodiversity, inspire global travelers, and collaborate with peer destinations—helping shape a future where culture, nature, and climate action thrive together. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

Machu Picchu: Restoring Nature, Inspiring Sustainability, and Leading a New Era of Climate-Positive World Heritage Tourism Read More »

BAM and Green Initiative: High-Integrity Carbon Credits and REDD+ Projects in Peru

Leave a Comment / Green Initiative

In a global context where integrity, transparency, and real impact are increasingly demanded by those who invest in the carbon market, the collaboration between Green Initiative and Bosques Amazónicos (BAM) represents a meaningful step toward a more rigorous, trustworthy, and climate-positive model. Why BAM Stands Out in the Carbon Market With more than 20 years of experience, BAM has built a solid track record in forest conservation, sustainable forest management, and the development of high-impact REDD+ projects in the Peruvian Amazon. One of its flagship initiatives is the REDD+ Castañeros Project, which: BAM also leads other innovative conservation efforts, such as REDD+ El Último Hábitat in Ucayali, located in a region that has concentrated 45% of all Amazon deforestation since 2001. This project focuses on preventing forest loss, conserving biodiversity, and creating sustainable livelihood opportunities for local communities. Raising the Bar: Adoption of High-Integrity Methodologies In response to global demands for credibility and precision, BAM has recently adopted more stringent integrity standards, including the Verra VM0048 methodology. This methodology strengthens: This evolution enhances the traceability, transparency, and robustness of the emissions reductions delivered. A Shared Commitment to a More Transparent Carbon Market At Green Initiative, we believe that nature-based solutions must adhere to strict standards of quality, integrity, and verification. Our collaboration with BAM is grounded in the recognition of their technical expertise, commitment to local communities, and long-standing environmental stewardship. Together, we aim to promote projects that: Moving Toward a Future of Integrity, Impact, and Scale Green Initiative values BAM’s technical capacity, environmental commitment, and transparency. Partnerships like this enable us to offer high-credibility climate mitigation solutions supported by science and aligned with real benefits for nature, communities, and the climate. Although the collaboration has so far been specific, successful examples such as Machu Picchu’s Carbon Neutral certification show a promising pathway toward a more mature, reliable, and responsible carbon market in Peru. We invite companies, organizations, and institutions seeking high-quality carbon credits to explore this approach—one that prioritizes seriousness, transparency, and real climate impact for a healthier planet. This article was written by Marc Tristant from the GI International Team. Related reading

BAM and Green Initiative: High-Integrity Carbon Credits and REDD+ Projects in Peru Read More »

Community Update: Social Engagement in Cabo Blanco, Peru

Leave a Comment / Green Initiative

Listening, Learning, and Co-Creating a Regenerative Future for an Iconic Coastal Community Over the past few months, and with financing from IDB Invest, the Tamesis Impact team—in alliance with Green Initiative (GI International)—carried out an in-depth social engagement process in Cabo Blanco, Piura. This iconic coastal community, celebrated for its artisanal fishing heritage and cultural identity, is entering a defining moment as it explores new pathways for sustainable development, inclusive governance, and regenerative tourism. The purpose of this process was clear: to listen to Cabo Blanco’s residents, understand their priorities, and work collaboratively to envision a development model that honors their history while creating long-term social, economic, and environmental benefits. Building Trust Through Dialogue and Participation The engagement process included interviews with local authorities, community visits, and four thematic participatory workshops designed to encourage reflection, dialogue, and collective planning. We met with fishers, women leaders, youth groups, tourism stakeholders, and civil society organizations—each contributing essential perspectives. Key insights that emerged from these exchanges: 1. Openness to sustainable and regenerative tourism Residents show strong interest in tourism models that respect local traditions, protect marine and coastal ecosystems, and reinforce the cultural identity that defines Cabo Blanco. 2. Women and youth as leaders of transformation Throughout the process, women and young people demonstrated creativity, leadership, and a deep sense of commitment to their community’s future. 3. Need for integrated and inclusive governance The community expressed the importance of coordinated action among authorities, civil society, private actors, and community organizations to ensure coherent planning and equitable development. 4. Identity as the foundation of future development A recurring message across all workshops: Cabo Blanco’s greatest asset is its people—their resilience, pride, and strong connection to the sea. Why Cabo Blanco Can Become a Regenerative Tourism Model Cabo Blanco is far more than a destination. It is a living cultural landscape shaped by its fishing identity, its relationship with the ocean, and its place in Peru’s coastal history—from artisanal fishing traditions to its international recognition. This combination of heritage, identity, and community cohesion creates exceptional potential to develop a high-integrity regenerative tourism model, one capable of: A Shared Vision for Transformative and Responsible Development The alliance between Tamesis Impact, Green Initiative, and IDB Invest reinforces a commitment to responsible investment, social inclusion, and climate-resilient planning rooted in community voice. As emphasized by Joaquín Daly, Managing Partner at Tamesis Impact, the moment is both unique and urgent: “Cabo Blanco is at a turning point where identity, community engagement, and responsible investment can come together to shape a new development model for Peru’s coastal territories. At Tamesis Impact, we believe that real transformation begins by listening to people—understanding their values, their aspirations, and the heritage they want to protect. Working in alliance with Green Initiative and with financing from IDB Invest, we are helping co-create a regenerative vision that strengthens local leadership and ensures long-term social and environmental resilience.”— Joaquín Daly, Managing Partner, Tamesis Impacthttp://tamesis.com.pe/ Next Steps: Co-Designing a Community-Led Path Forward As Cabo Blanco embraces new opportunities, the priority remains the same: development shaped by and for the community. The insights gathered through this engagement process will inform the next phases of planning, technical analysis, and capacity building, ensuring that every step forward aligns with community values, territorial identity, and long-term sustainability. Cabo Blanco now stands at the threshold of becoming a flagship example of regenerative coastal development in Latin America, showing how communities, institutions, and responsible investors can work together to build a future rooted in identity, resilience, and shared prosperity. This article was written by Yves Hemelryck from the GI International Team. Related reading

Community Update: Social Engagement in Cabo Blanco, Peru Read More »

Climate & Nature Positive Peru_ Green Initiative + BAM REDD+

Green Initiative and Peru’s Amazon: Advancing Global Climate-Positive and Nature-Positive Action with BAM and the REDD+ Castañeros Project

Leave a Comment / Green Initiative

Peru stands as one of the world’s most strategic regions for implementing climate-positive and nature-positive solutions. Across its iconic landscapes— from Machu Picchu to Madre de Dios— the country is redefining how territories can integrate science, governance, community leadership, and verified impact to protect ecosystems while generating sustainable development. At the center of this transformation is Green Initiative, whose international climate governance model is being adopted by governments, destinations, and conservation partners throughout Peru. A key pillar of this effort is the alliance with Bosques Amazónicos (BAM) and its internationally recognized conservation program: the REDD+ Castañeros Project, one of the most relevant private REDD+ initiatives worldwide for climate and social impact. Together, these organizations are demonstrating how Peru can convert climate ambition into real, verifiable, and community-led implementation. Peru as a Global Model for Climate & Nature Positive Implementation Green Initiative works across multiple ecosystems and governance levels to accelerate: This integrated approach positions Peru as a global reference for implementation, not only commitment. The REDD+ Castañeros Project: A Cornerstone of Amazonian Conservation Developed by BAM in collaboration with more than 800 Brazil nut–harvesting families, the REDD+ Castañeros project protects over 600,000 hectares of unique and megadiverse Brazil nut forests in Madre de Dios. For more than 15 years, this alliance has safeguarded ecosystems of extraordinary importance while strengthening local livelihoods. This model directly supports Green Initiative’s mission:evidence-based climate action, measurable biodiversity protection, and community-centered development. 🌍 1. Climate-Positive Impact Through avoided deforestation and strengthened forest governance, the REDD+ Castañeros project generates high-integrity carbon credits with global relevance. Key climate outcomes: These achievements align with Green Initiative’s standards for traceability, transparency, and MRV integrity across territories. 👨‍👩‍👦 2. Community Impact & Inclusive Development The project’s social dimension is one of its greatest strengths. BAM works side by side with families that have protected Brazil nut forests for generations, providing incentives, tools, and opportunities for sustainable development. Social impact highlights: This mirrors Green Initiative’s philosophy: climate solutions must empower people first. 🐾 3. Biodiversity Protection & Scientific Innovation The REDD+ Castañeros territory is among the most biologically rich regions on Earth. Outstanding biodiversity contributions: These efforts strengthen the nature-positive goals that Green Initiative promotes globally:conservation based on science, technology, and local knowledge. Why This Alliance Matters for Peru and the World Global demand for high-integrity climate solutions is rapidly expanding. Territories that can demonstrate: are becoming the most attractive for climate finance, regenerative tourism, and international investment. The alliance between Green Initiative, BAM, and the REDD+ Castañeros community places Peru at the forefront of this movement, proving that real climate action must reconnect people, forests, and economic opportunity. From the Amazon to the World: Implementation That Sets a Benchmark Through this partnership, Peru advances: This is the pathway from ambition to implementation — and from implementation to global leadership. About Green Initiative Green Initiative is an international platform dedicated to climate governance, decarbonization pathways, nature-positive implementation, and ecosystem restoration, working with governments, World Heritage sites, conservation programs, and local communities. Its portfolio spans iconic destinations from Machu Picchu to Bonito, Cristo Redentor, Cabo Blanco, Angkor Wat, and the Galápagos, supporting them in achieving real, verifiable, and community-centered climate impact. REDD+ Castañeros in Focus: A Photographic Story by Walter H. Wust This article was written by Virna Chávez from the Green Initiative Team. Related Reading

Green Initiative and Peru’s Amazon: Advancing Global Climate-Positive and Nature-Positive Action with BAM and the REDD+ Castañeros Project Read More »

Continental Travel Becomes Peru’s First Corporate Travel Agency to Achieve the “Carbon Measured” Certification

Leave a Comment / Green Initiative

This milestone, granted by Green Initiative, reaffirms the agency’s commitment to climate management and the promotion of low-carbon corporate travel through the launch of its new solution, Climate Smart Travel. In a global context where companies are increasingly seeking to integrate climate-action criteria into their operations, the corporate travel sector is evolving toward more responsible practices. Marking a milestone in the local industry, Continental Travel—an agency with more than 30 years of experience—has become the first corporate travel agency in Peru to obtain the “Carbon Measured” certification, granted by Green Initiative. The certification ceremony took place on Tuesday, November 11, at the Pullman San Isidro Hotel, in an event attended by Sophia Dávila, Director of Tourism Environmental Affairs at MINCETUR, who highlighted the importance of this initiative for the sector. This achievement confirms that the company has quantified its greenhouse gas (GHG) emissions under international standards (Scopes 1, 2, and 3), validating its real commitment to climate action and its alignment with the objectives of the Glasgow Declaration. Key Insight: Over 90% of the Carbon Footprint Comes from Flights The rigorous measurement process not only evaluated the agency’s direct operations but also the services it manages for its clients, such as air travel and accommodation. The analysis revealed an important insight: more than 90% of Continental Travel’s carbon footprint comes precisely from the emissions generated by its clients’ air travel (classified under Scope 3). This finding was the main driver behind the creation of new value-added solutions. “Climate Smart Travel”: A Solution for Climate Management In direct response to these results, and recognizing its role in the value chain, the agency announced the launch of its new and innovative service: Climate Smart Travel. This solution will provide companies with transparent and timely information to accurately measure—and later access alternatives to compensate for—the CO₂ emissions from their flights, thus facilitating the management of their own sustainability indicators. “This decision stems from our conviction that the world of corporate travel can and must evolve. We want to support companies not only in the management of their travel but also in understanding and reducing their environmental impact.”— Joelma Galdós, Deputy General Manager of Continental Travel “Companies that understand that the climate agenda is not an ideological issue and move quickly have the opportunity to develop new competitive advantages. This is precisely the case of Continental Travel, a company that has understood the times and is committed to managing its carbon footprint and innovating with climate-smart services.”— Green Initiative Additionally, as part of its commitments, Continental Travel will implement a climate-action plan to reduce its own operational footprint. This plan will include progressive measures such as process optimization and increased digitalization. With this step, Continental Travel not only reaffirms its leadership in the sector but also strengthens its value proposition for corporate clients seeking strategic partners aligned with global climate goals. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

Continental Travel Becomes Peru’s First Corporate Travel Agency to Achieve the “Carbon Measured” Certification Read More »

Braztoa Sustainability Award 2025: Green Initiative Among the Finalists

Leave a Comment / Green Initiative

Belém, Brazil — November 2025. Green Initiative is honored to be among the finalists of the Braztoa Sustainability Award 2025, one of the most prestigious recognitions for responsible tourism in Brazil. The award celebrates organizations, destinations, and projects that are transforming Brazilian tourism through innovation, inclusion, and sustainable development. The award ceremony will take place on December 8th at the Teatro Estação Gasômetro, in Belém, Pará — a symbolic setting where the Amazon rainforest meets the future of sustainable tourism. The event will bring together visionary leaders, entrepreneurs, and institutions that are driving systemic change across the tourism sector. A Celebration of Innovation and Purpose As a finalist, Green Initiative joins an inspiring network of organizations that demonstrate how tourism can be a force for positive impact — empowering communities, protecting ecosystems, and advancing climate and nature-positive practices. Beyond the ceremony, participants will experience two days of activities designed to foster collaboration and exchange: Strengthening Brazil’s Leadership in Sustainable Tourism For Green Initiative, being recognized among the finalists reaffirms its commitment to supporting destinations, communities, and businesses in achieving climate and nature-positive tourism, through measurable certifications, circular economy practices, and ecosystem restoration programs across Latin America. This recognition reflects our shared mission to make sustainability not just a commitment, but a daily practice — from the Andes to the Amazon, from local communities to World Heritage sites,” said Karla de Melo, Global Head of Reputation at Green Initiative. The Braztoa Sustainability Award continues to play a key role in amplifying the voices and actions that are shaping the future of tourism in Brazil and beyond — rooted in responsibility, creativity, and genuine care for the planet. Toward a Climate-Positive Future for Tourism As the tourism sector accelerates its transition toward sustainability, Green Initiative invites destinations, companies, and travelers to take the next step. Download the Global Climate Action Guide for Tourism Businesses and Destinations, available in English and Portuguese, to explore practical pathways for achieving climate- and nature-positive impact — from carbon measurement and certification to ecosystem restoration and circular economy solutions. Together, we can build tourism back better — for people, for nature, and for the planet. Discover more about Braztoa here. This article was written by Yves Hemelryck from the Green Initiative Team. Related Reading

Braztoa Sustainability Award 2025: Green Initiative Among the Finalists Read More »

COP30 in Brazil: The Moment to Deliver on Climate Promises

Leave a Comment / Green Initiative

The Conference of the Parties (COP) brings together governments, international organizations, and non-state actors to assess global progress and negotiate collective measures under the Paris Climate Agreement The 30th United Nations Climate Change Conference (COP30) begins today in Belém do Pará and, for the first time, the opening takes place on schedule. After intense negotiations over the weekend, the agenda was confirmed, signaling diplomatic maturity and a renewed sense of collective purpose. Three central themes will guide the coming days: At the heart of these discussions lies a key challenge: multilevel governance how to turn political commitments into mechanisms that are executable, measurable, and comparable across countries and sectors. Ten Years After Paris: From Ambition to Action The Conference of the Parties (COP) brings together governments, international organizations, and non-state actors to assess global progress and negotiate collective measures under the Paris Climate Agreement Ten years after the signing of that agreement, experience shows that the transition toward a low-emission economy is no longer a utopia but a strategic priority driving a global race for innovation, productivity, and competitiveness. However, this race advances unevenly largely reflecting the typical dynamics of any (r)evolutionary industrial shift: a struggle between those striving for a future powered by new opportunities and technologies, and those seeking to preserve the status quo, delaying technological and sociocultural change as long as possible to avoid transformation. Beyond the motives or interests, strategic or otherwise, the goals and commitments assumed by different sectors of society have not achieved the necessary level of progress, and the results remain far from those originally pledged.. The Urgent Reality of a Warming Planet According to the IPCC, the planet has already warmed by approximately 1.1°C above pre-industrial levels, and current projections indicate that keeping warming below the 1.5°C threshold set by the Paris Agreement will be difficult before mid-century. Recent data from the Copernicus Climate Change Service (C3S) further underscores this urgency. These data confirm that the current framework of regulatory and voluntary commitments — along with existing performance systems is insufficient when faced with the speed and scale of the climate challenge. The gap between promises and real implementation often translated into greenwashing has, in many cases, become the main obstacle to achieving an effective transition. At Green Initiative, we see this credibility gap as the defining test of our time. Climate action is no longer about announcing goals, but about demonstrating verifiable progress — where measurement, certification, and transparency become the true language of trust. COP30: Brazil Takes the Lead in Turning Words into Results In this context, COP30 — to be held in Belém do Pará, Brazil, from 10 to 21 November 2025 — assumes a decisive role by promoting a shift in approach: complementing statements and ambitions, which remain essential, with concrete and pragmatic action, which is now urgent. As the host nation, Brazil intends to place forests and nature-based solutions at the heart of the global debate, highlighting the Amazon as a living symbol of both vulnerability and opportunity in the fight against climate change. “A successful COP30 will depend on the ability to translate ambition into credible delivery.” Companies and governments alike are expected to strengthen climate disclosure and performance standards, aligning them with national regulatory frameworks — especially in emerging markets — and demonstrating traceable, verifiable progress across their value chains. At the same time, the expansion of climate finance, particularly through blended instruments and public-private investment vehicles, will be key to mobilizing capital toward sectors vital for decarbonization and resilience. Financing Adaptation and the Just Transition The conversation will also broaden to include adaptation financing, a critical gap as global needs — estimated at over US$ 300 billion per year by 2035 — far exceed current commitments. In parallel, energy transition debates are expected to gain momentum, with biofuels, renewable energy, and infrastructure modernization taking center stage. The principle of a “just transition” will continue to gain prominence, integrating social equity, workforce adaptation, and community engagement as fundamental components of climate credibility. The Private Sector: From Ideology to Competitiveness For the private sector which increasingly recognizes that the climate agenda extends beyond ideology COP30 should reinforce the logic of competitiveness and the advantages of early movers: those who anticipate market shifts, invest in resilience, and position their organizations as leaders in the emerging low-carbon economy. At Green Initiative, we have witnessed how companies and destinations that embed transparency into their climate journey gain both reputation and resilience. The capacity to measure, verify, and communicate progress is no longer a differentiator — it is a prerequisite for participation in the next economy. Green Initiative: Bridging Ambition and Impact At Green Initiative, we share this conviction. Through our Climate Certification Programs, Climate Performance Platform, and strategic advisory services, we help organizations and destinations: By turning commitments into measurable, verifiable, and transparent climate action, we advance a climate- and nature-positive global economy — one where progress and prosperity align with the protection of our planet. This article was written by Karla de Melo from the Green Initiative Team. Related Reading

COP30 in Brazil: The Moment to Deliver on Climate Promises Read More »

World Heritage Sites Call to Net for Climate Action in Tourism

Machu Picchu and Christ the Redeemer Lead Global Call to Climate Action in Tourism

Leave a Comment / Green Initiative

A New Boost to Global Collaboration among World Heritage Sites Inspired by Machu Picchu — and a Call for More to Join Machu Picchu, the world’s most iconic mountain sanctuary, has once again become a source of inspiration for global climate action in tourism. During the celebration of its third consecutive Carbon Neutral Certification, leaders and representatives from emblematic heritage destinations gathered to reaffirm a shared commitment to sustainability and climate responsibility. Inspired by the words and vision of Gustavo Santos, Regional Director for the Americas at UN Tourism, and guided by the transformative energy felt in Machu Picchu, the historic “World Heritage Sites: Call to Net for Climate Action in Tourism” was signed — a collective declaration by heritage destinations determined to accelerate measurable and impactful climate action through tourism. Heritage as a Living Force for Change Heritage sites are more than cultural or natural landmarks — they are living symbols of ecological richness and human achievement. Every day, they welcome thousands of visitors, offering a powerful platform to influence awareness, behavior, and policy implementation on a global scale. Far from being passive backdrops for tourism, heritage sites are active agents of change. Many of the civilizations that built them once thrived in harmony with nature, but the absence of preservation and adaptation over time led to deterioration and loss. Today, these places remind us that preserving heritage is preserving humanity itself — and that climate action in tourism is one of the most effective ways to ensure their protection for generations to come. The Call to Net: From Heritage to Hope The World Heritage Sites: Call to Net for Climate Action in Tourism, supported by Green Initiative, brings together managers and stakeholders from emblematic destinations in a global call to action. As sites of exceptional cultural and natural value, these destinations hold a unique position to demonstrate that tourism can be both a source of economic vitality and a driver of climate- and nature-positive transformation. The initiative aligns with the principles of the UN Tourism Glasgow Declaration, advancing measurable climate strategies that integrate low-emission operations, ecosystem conservation, community engagement, and visitor education across participating sites. The first signatories include representatives of Machu Picchu (Peru), Tikal (Guatemala), the Galápagos Islands (Ecuador), Foz do Iguaçu, Bonito, the Pantanal and Christ the Redeemer (Brazil), along with delegations from Belize, UN Tourism and UNCTAD, marking the beginning of a powerful movement for climate action in tourism. Networking together — by sharing best practices, engaging local communities, and amplifying visible climate action — the initiative aims to catalyze a broader shift across the tourism industry, moving from isolated sustainability efforts to coordinated and large-scale mitigation and preservation strategies. This network is conceived as a grassroots movement led by the Global South, grounded in equity, transparency, and the collective urgency to respond to the climate crisis. And it is open for more heritage sites worldwide to join — from the Andes to Angkor, from Petra to Patagonia — amplifying the shared mission of transforming tourism into a true force for regeneration. Scaling Climate Action Through Tourism As Gustavo Santos emphasized: “This achievement demonstrates that through public–private and multilateral collaboration we can achieve remarkable results in decarbonizing the economy, moving closer to the climate goals humanity must reach. The certification experience accumulated here — and which we seek to scale across the Americas and worldwide — shows that tourism and climate action can and must go hand in hand.” Through collaboration among governments, private organizations, and local communities, the Call to Net sets a roadmap for transformative action — one where heritage destinations become living laboratories for sustainable development and climate innovation. A Pathway to Achieving National Climate Goals This initiative extends beyond the tourism sector. It represents a scalable model for countries striving to meet their Nationally Determined Contributions (NDCs) under the Paris Agreement. By measuring and reducing emissions, restoring ecosystems, and promoting circular economy solutions, heritage destinations can contribute directly to national and global climate targets while enhancing local livelihoods and resilience. A Legacy for the Planet From the heart of the Andes, Machu Picchu demonstrates that heritage preservation and climate action are deeply intertwined — two sides of the same mission to protect our planet and our shared future. As this movement expands, each participating destination adds its voice, its innovation, and its hope — proving that the places that defined our past can also lead the way toward a climate-positive future. 🌍 The Call to Net is open — heritage sites worldwide are invited to join. 📍 Machu Picchu, November 6, 2025 🔗 Read the full declaration: World Heritage Sites: Call to Net for Climate Action in Tourism This article was written by Tatiana Otaviano from the Green Initiative Team. Related Reading

Machu Picchu and Christ the Redeemer Lead Global Call to Climate Action in Tourism Read More »