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AI-Powered Sustainable Tourism The Future of Travel and Climate Action Green Initiative

AI-Powered Sustainable Tourism: The Future of Travel and Climate Action

How Artificial Intelligence is Transforming Tourism for a Climate and Nature-Positive Future Tourism is one of the world’s most resilient industries, contributing to economic growth, cultural exchange, and job creation. However, climate change, ecosystem degradation, and rising carbon emissions threaten its long-term sustainability. To secure a climate and nature-positive future, the tourism industry must balance economic benefits with sustainability, climate action, and ecosystem restoration. Artificial Intelligence (AI) is emerging as a game-changer, helping destinations and businesses reduce their environmental impact, optimize resource use, and promote climate resilience. Why Tourism is Resilient to AI Disruption Unlike industries where AI replaces human labor, tourism thrives on human connection, cultural authenticity, and sensory experiences—elements that AI cannot fully replicate. Tourism’s resilience stems from: AI-Powered Solutions for Low-Carbon, Sustainable Tourism With tourism contributing to 8% of global carbon emissions, AI presents a third path—enabling economic growth while cutting emissions. AI-driven strategies include: Green Initiative’s Climate and Nature Regenerative Tool: A World-First Innovation At Green Initiative, we have developed the world’s first Climate and Nature Regenerative Tool, empowering individuals and businesses to: ✅ Calculate their carbon emissions from travel, hotel stays, and even at home.✅ Offset their footprint by planting native tree species in ecosystem restoration hotspots.✅ Take direct climate action through a science-based, transparent, and effective decarbonization strategy. This groundbreaking tool is a game-changer for sustainable tourism, allowing travelers to take responsibility for their environmental impact while actively contributing to reforestation and ecosystem restoration efforts. How AI Supports Ecosystem Restoration & Climate Action Tourism depends on healthy ecosystems—rainforests, coral reefs, wetlands, and national parks attract millions of visitors. However, over-tourism and climate change threaten these fragile landscapes. AI is now a vital tool for regenerative tourism: How Developing Countries Can Leverage AI for Climate-Positive Tourism Growth AI is not a threat to tourism—instead, it offers a strategic advantage for developing nations. By integrating AI-driven sustainability strategies, countries can: 1. Prioritize High-Value, Experience-Based Tourism Rather than competing in mass-market, low-cost tourism, developing nations should focus on premium, experience-driven tourism: 2. Invest in AI-Enhanced Smart Tourism AI can make destinations more accessible and sustainable through: 3. Build Climate-Resilient Infrastructure Developing nations must invest in sustainable infrastructure to attract long-term tourism growth: Become a Climate-Certified Tourism Business At Green Initiative, we help businesses in the tourism industry become climate-certified. Through our certifications, consulting services, and ecosystem restoration programs, we guide businesses toward a climate and nature-positive future, giving you a competitive edge in the growing sustainable tourism market. AI and sustainable tourism go hand in hand, driving both economic growth and environmental conservation. By leveraging AI-powered solutions and nature-based tourism strategies, we can transform the travel industry into a force for climate action. Contact us today to learn more about Green Initiative’s sustainability certifications and how your business can become climate-certified. Visit Green Initiative and fill out our contact form—we’ll get back to you quickly.

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The UK Climate and Nature Bill

A Missed Opportunity: The UK Climate and Nature Bill Delay and Its Global Implications

The UK government’s recent decision to delay the debate on the Climate and Nature Bill until July represents a significant setback in the global fight against climate change and biodiversity loss. Passed by 120 votes to seven to end discussions for now, the motion sends a troubling message about the urgency of addressing these twin crises. This decision, while seemingly administrative, has profound implications for climate action, biodiversity conservation, and sustainable development. The Consequences of Delay Time is not a luxury in the battle against climate change. Delaying critical legislation like the Climate and Nature Bill creates a policy vacuum that hinders progress on both national and international climate goals. As global leaders in climate action, organizations such as Green Initiative and Forest Friends emphasize the importance of maintaining legislative momentum to meet international commitments like the Paris Agreement and the Glasgow Declaration on Climate Action in Tourism. 1. Legislative Stagnation Undermines Climate Goals The postponement of the Climate and Nature Bill directly impacts the UK’s ability to implement policies that drive emissions reductions and protect vulnerable ecosystems. This delay is a missed opportunity to provide businesses, communities, and individuals with the regulatory framework needed to transition to a low-carbon economy. For Green Initiative, which certifies businesses for climate-positive practices, such inaction highlights the critical need for private-sector leadership to bridge the gap. 2. Biodiversity Left in the Balance From Forest Friends’ perspective, the delay further endangers fragile ecosystems and species already under threat. Legislation like the Climate and Nature Bill is crucial for safeguarding natural habitats and implementing nature-based solutions that combat both biodiversity loss and climate change. Without timely action, the UK risks falling behind in global efforts to restore ecosystems and protect biodiversity. Business Uncertainty in the Wake of Policy Inaction Delaying this bill creates uncertainty for businesses striving to align with future climate regulations. The lack of a clear policy framework makes it challenging for companies to invest in sustainable practices confidently. Green Initiative sees this as a call for businesses to take the lead in climate action, embracing voluntary certifications and proactive decarbonization strategies to mitigate risks and demonstrate their commitment to sustainability. In the tourism sector, the ripple effects are particularly concerning. Tourism contributes significantly to global emissions, and robust policies are needed to guide the industry toward decarbonization. Green Initiative, a leading certifier in tourism, stresses the importance of aligning with initiatives like the Glasgow Declaration to reduce emissions, regardless of governmental delays. The Role of Grassroots and Private Sector Leadership While policy delays are discouraging, they also highlight the power and responsibility of grassroots movements and private organizations. Forest Friends emphasizes the importance of community-led initiatives to restore ecosystems and promote sustainable practices, filling the void left by slow governmental action. Similarly, Green Initiative’s work demonstrates how businesses can adopt climate-positive practices independently, setting an example for peers and influencing policy indirectly through market pressure. A Call to Action The delay of the Climate and Nature Bill is a wake-up call for all stakeholders—governments, businesses, and individuals. The path forward requires collective responsibility: Seizing the Moment The current pause in the UK’s legislative process should be seen not as an end but as a chance to regroup and push harder for meaningful action. Organizations like Green Initiative and Forest Friends stand ready to support businesses, policymakers, and communities in driving progress. The challenges of climate change and biodiversity loss demand urgency, innovation, and collaboration—qualities we must all embrace to secure a sustainable future. “As we learn and evolve that aspects of economic development and prosperity can go hand in hand with climate and nature-positive action, a new generation of businesses and industries will arise, generating more jobs for the benefit of all.” By turning this delay into an opportunity for reflection and renewed commitment, we can ensure that climate and nature remain at the forefront of public and private agendas. Written by Yves Hemelryck, from the Green Initative Team. Suggested reading: Climate and Nature Bill falls as MPs vote to end debate – BBC.com

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Let’s Make 2025 the Year of Climate and Nature Positive Action

Let’s Make 2025 the Year of Climate and Nature Positive Action

As we enter 2025, the urgency to address climate change and biodiversity loss has never been greater. But there’s hope and momentum—by planning and acting intentionally, we can create a positive impact for the planet. In 2024, Copernicus Climate Change Service indicates global temperatures exceeded 1.5°C above pre-industrial levels for the first time, marking a significant milestone in climate change. This unprecedented warming has led to more frequent and severe climate-related disasters, such as wildfires, floods, and heatwaves, underscoring the urgent need for comprehensive climate action. The breach of this critical threshold highlights the importance of implementing sustainable practices and policies to mitigate further environmental degradation. At Green Initiative, we’re here to help individuals, communities, and businesses make 2025 a year of bold and meaningful climate and nature-positive progress. Here’s how you can start planning: 1. Set Clear Goals for Climate and Nature Positivity The journey to becoming climate positive goes beyond reducing emissions—it involves actively restoring the planet. This could mean switching to renewable energy, improving energy efficiency, or supporting reforestation efforts. Businesses can also take an important step by getting certified as Climate Positive, Carbon Neutral, or Carbon Measured. Certification ensures transparency and accountability in your sustainability goals. If you’re ready to get started or need to prepare for recertification, learn more here. 2. Partner with Forest Friends for Ecosystem Restoration Reforestation is one of the most impactful ways to fight climate change and restore biodiversity. At Forest Friends, we make it easy for you to plant native trees in critical areas, and you can even gift the trees planted to friends and those you love. By supporting Forest Friends efforts, you’re not just offsetting carbon emissions—you’re revitalizing ecosystems and empowering local communities. Forest Friends also provides tools to calculate your carbon footprint and track the impact of your contributions. 3. Embrace Everyday Sustainability Small, consistent actions in your daily life can lead to big changes over time: 4. Get Certified or Prepare for Recertification For businesses and organizations, certifications are an essential way to demonstrate your commitment to sustainability. Climate-positive and carbon-neutral certifications not only help the planet but also resonate with customers and stakeholders who value transparency. If you’re new to the process or gearing up for recertification in 2025, this guide offers all the details you need to get started. If you are in the travel and tourism industry, read our Climate Action Guide for Tourism Businesses and Destinations and catch up on the best regenerative travel and tourism practices. 5. Advocate and Collaborate Spread the word about climate and nature-positive actions in your networks. Advocate for policies that support sustainability and partner with like-minded organizations to amplify your impact. Collaboration strengthens individual efforts and drives systemic change. Why 2025 is Crucial This year is a pivotal moment for global sustainability efforts. The choices we make now will shape our collective future. Whether you’re planting trees with Forest Friends, pursuing a climate certification, or reducing your carbon footprint, every action counts. Let’s make 2025 a year of bold, meaningful change. Together, we can create a future where both people and nature thrive. Ready to act? Contact us to explore our climate certifications and visit Forest Friends to support reforestation today.

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How COP29 is Transforming Tourism, Transport, and Urbanization for a Climate Positive Future

How COP29 is Transforming Tourism, Transport, and Urbanization for a Climate and Nature Positive Future

On November 20, 2024, COP29 in Baku, Azerbaijan, marked a transformative moment in global climate action by dedicating a day to critical sectors shaping our climate future: tourism, transport, and urbanization. With two groundbreaking declarations, the conference showcased a vision of sustainability that integrates innovation, cross-sector collaboration, and a commitment to leaving the planet better than we found. This Tourism Takes Center Stage with Climate Commitments The COP29 Declaration on Enhanced Climate Action in Tourism highlights tourism’s dual identity as a vital economic force and a key partner of the climate change global challenges for mitigating greenhouse gas emissions supporting the Paris Agreement goals. This initiative seeks to redefine the sector, steering it toward a more sustainable and climate-positive future as a result of the determination and global leadership of the UN Tourism Executive Director Zoritsa Urosevic and her team, who have mobilized the interest of UN Tourism member states from around the world to raise awareness to connect tourism with climate and nature positive action. Complementing this leadership is the outstanding contribution of Virginia Fernandez-Trapa, Programme Coordinator for Sustainable Tourism and Resilience at UN Tourism. Her advocacy for climate and regenerative action has been instrumental, building on milestones like the Glasgow Declaration to achieve this significant breakthrough. Key commitments in the declaration include: Zurab Pololikashvili, Secretary-General of the UN World Tourism Organization, emphasized the sector’s potential to drive transformative change through innovation, decarbonization, and regenerative practices. Resilient Cities Through Cross-Sector Collaboration Urbanization, a defining feature of modern life, was addressed by launching the COP29 Multisectoral Actions Pathways (MAP) Declaration for Resilient and Healthy Cities. Developed in partnership with UN-Habitat, the MAP Declaration lays the groundwork for building sustainable, inclusive urban environments. This initiative promotes: Mukhtar Babayev, COP29 President, highlighted the critical role of collaboration, stating, “These initiatives are about enhancing the quality of life while addressing the profound challenges posed by climate change.” The commitments made during COP29 underline the importance of addressing economic, social, and environmental dimensions together, with a shared vision of a sustainable future for people and the planet. Green Initiative: Leading the Way in Regenerative Travel and Climate Certification While COP29 sets the stage for global action, organizations like Green Initiative are translating these goals into tangible outcomes on the ground. Through regenerative tourism, climate certifications, and nature positive strategies, the Green Initiative team helps businesses and destinations make measurable progress toward sustainability. Regenerative Tourism Regenerative tourism is a transformative approach that aims to leave destinations better than they were found. By restoring ecosystems, enhancing community well-being, and reducing carbon footprints, regenerative tourism shifts the focus from sustaining to actively improving environments. A prime example is Machu Picchu, where Green Initiative’s support helped the historic site achieve carbon-neutral certification. This included waste management improvements, renewable energy integration, and reforestation efforts in surrounding areas. Similarly, Bonito, a globally renowned ecotourism destination in Brazil, has embraced regenerative principles by achieving carbon-neutral certification with the help of Green Initiative. Bonito’s initiatives include protecting vital freshwater ecosystems, promoting biodiversity conservation, and implementing sustainable visitor practices to ensure long-term environmental resilience while supporting the local economy. Climate and Nature Positive Certifications Green Initiative offers certifications that help businesses and destinations go beyond carbon neutrality, designed to empower businesses, destinations, and organizations to demonstrate and enhance their sustainability efforts. These certifications are essential for ensuring measurable, transparent progress toward sustainability goals. From tourism operators to urban planners, the Green Initiative provides tools to align operations with global climate objectives. Join the Movement Interested in making your organization a leader in sustainability? The Green Initiative provides a clear path to certification and actionable strategies for regenerative practices. Contact us today to learn how your business or destination can make a lasting, positive impact. Get in Touch!

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Green Initiative Finalist for the Green Projects Awards Leading Sustainable Tourism and Climate and Nature Positive Action

Green Initiative: Finalist for the UN Tourism Green Projects Challenge Awards | Leading Sustainable Tourism and Climate and Nature Positive Action

From November 13th to 16th, 2024, the vibrant city of Cartagena, Colombia, hosted the 122nd Executive Council Meeting of the United Nations World Tourism Organization (UN Tourism). This prestigious event brought together global tourism leaders to discuss the future of travel, emphasizing sustainability, resilience, and innovation in a post-pandemic world. Attended by representatives from 47 countries, including 21 deputy ministers, 350 international delegates, and stakeholders from the private sector, civil society, and financial organizations, the Council addressed strategic pillars such as tourism innovation and attracting investments for sustainable development. Amid these significant discussions, Green Initiative achieved a remarkable milestone: we were honored to be named a finalist for the Green Projects Challenge Awards, acknowledging our impactful efforts to drive climate action and foster sustainability in climate and nature through regenerative travel and tourism. Driving Climate Action: Green Initiative at the Green Projects Challenge Awards We are thrilled to announce that Green Initiative has been selected as a finalist for the Green Projects Challenge Awards, co-hosted by CAF – Development Bank of Latin America and UN Tourism. This prestigious accolade recognizes organizations that demonstrate outstanding contributions to: Out of over 500 project submissions, only four finalists were chosen to present their initiatives in a 4-minute pitch during the event. Representing Green Initiative, Tatiana Otaviano Luiz emphasized our dedication to creating a greener, low-carbon future: “As a finalist, we are proud to stand alongside organizations committed to building a sustainable world through innovation and collaboration.” Being recognized for this award is a testament to Green Initiative’s work in helping businesses: Our transformative projects align with the goals of the Green Projects Awards and the broader United Nations Sustainable Development Goals (SDGs), making sustainability an aspiration and a necessity. UN Tourism Executive Council: Spotlight on Sustainable Tourism The 122nd UN Tourism Executive Council Meeting provided a platform to explore how sustainable tourism can address the global climate crisis. Host country Colombia demonstrated its commitment to sustainability through programs promoting biodiversity conservation and eco-friendly tourism development. During the event, delegates emphasized the critical need to balance tourism growth with environmental preservation. This focus resonates with Green Initiative’s vision of a tourism sector that contributes to economic recovery while respecting nature and promoting social inclusion. CAF and UN Tourism: Pioneers of Sustainability and Innovation The Green Projects Challenge Awards, co-hosted by CAF and UN Tourism, aim to recognize projects that embody sustainability leadership. These organizations are pivotal in fostering a future where climate action is at the heart of economic and social development. With more than 500 projects submitted, the awards highlight the collaborative efforts needed to: As a finalist, Green Initiative is honored to join the global movement of organizations leading the fight against climate change. We share this recognition with other exceptional finalists making transformative contributions to sustainability: Rodolfo Salinas Roca, representing Natoure, for pioneering efforts in eco-tourism in Mexico, Alvaro Quiros Rodriguez, with Tequina Wave, for advancing sustainable practices in coastal tourism in Panama, and Gilson Altamar, from Por un Coral Más Vivo, for championing marine conservation and coral restoration in Colombia. Together, we represent a united front in driving innovation, reducing carbon footprints, and fostering a more sustainable future. We extend our heartfelt congratulations to the incredible leaders and organizations recognized at the UN Tourism Green Projects Challenge Awards for their dedication to advancing sustainable tourism and driving positive climate and nature action. A special acknowledgment goes to: Together, your collective efforts inspire hope and action in the global fight against climate change, proving that sustainability is not only possible but essential for a thriving future. 🌍✨ Congratulations to all on your outstanding contributions! Let us continue to work together toward a more sustainable, inclusive, and resilient world. A Commitment to a Low-Carbon Economy Green Initiative’s recognition at the Green Projects Challenge Awards underscores the impact of our efforts to advance sustainable tourism and help industries transition toward a low-carbon economy. By partnering with businesses and governments, we create actionable solutions to address environmental challenges, build climate resilience, and foster sustainable development. As the 122nd UN Tourism Executive Council concluded, it left a renewed sense of optimism about the role of sustainable tourism in tackling the world’s most pressing environmental challenges. Discover how Green Initiative can help your organization lead climate action. Contact us today to learn more. Related content:

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Green Initiative Showcases Machu Picchu as a Model for Carbon-Neutral and Regenerative Tourism at COP16

Green Initiative Showcases Machu Picchu as a Model for Carbon Neutral and Regenerative Tourism at COP16

During the 16th Conference of the Parties to the United Nations Convention on Biological Diversity (COP16), Green Initiative presented the case of Machu Picchu as a model for a Carbon Neutral and Regenerative Tourism Destination. COP16 concluded in Cali after 12 days of intense discussions. Known as “The People’s COP,” the summit was divided into a blue zone for official negotiations and a green zone focusing on civil society participation. According to the Colombian government, the green zone attracted nearly a million visitors, with around 40,000 attending various academic activities. In the blue zone, where negotiations took place, parallel events were also organized in the pavilions of different countries and entities. Among these was the Peru Pavilion, which hosted a series of prominent events, including one titled “Machu Picchu: Carbon-Neutral and Regenerative Tourism Destination.” This session showcased the climate and nature-positive initiatives underway in Machu Picchu, aimed at reducing carbon emissions and restoring ecosystems as part of its tourism management. The panel featured representatives from organizations such as the National Service of State-Protected Natural Areas (SERNANP), AJE Group, Tetra Pak, and Latam Airlines. Panelists emphasized the importance of public-private sector collaboration for the success of projects like Machu Picchu. They recognized the leadership of Green Initiative as a key advisor in the region’s transition to decarbonization and regenerative tourism. COP16 was a platform for dialogue and reflection and marked significant milestones in its final plenary session. Among the most notable were creating a subsidiary body for Article 8J to support Indigenous peoples and local communities, the acknowledgment of Afro-descendant peoples as biodiversity guardians, and the Cali Fund, a global mechanism for the equitable distribution of benefits derived from genetic information. Additionally, collaboration between the Biodiversity and Climate Change agendas was promoted, in preparation for COP29 on Climate Change in Azerbaijan and the upcoming COP30 in Brazil. Colombia also took the opportunity to launch the world’s first biodiversity bonds during COP16, an initiative aimed at involving the private sector in biological diversity preservation. Banco Davivienda, with an investment of up to 50 million dollars from the International Finance Corporation (IFC), will channel these resources into projects with positive biodiversity impacts. Similarly, BBVA Colombia issued another bond, subscribed to by IDB Invest and IFC in two tranches to finance projects with positive biodiversity impacts. Written by Musye Lucen from the Green Initiative team. Related articles:

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Join Us at COP 16 Machu Picchu – A Carbon Neutral and Regenerative Tourism Destination

Join Us at COP 16: Machu Picchu – A Carbon Neutral and Regenerative Tourism Destination

At this year’s COP 16, we are excited to invite you to a key side event, organized by Green Initiative, focusing on how one of the world’s most iconic sites—Machu Picchu—is becoming a global leader in sustainable tourism. Discover how collaboration between public and private sectors is making Machu Picchu a carbon-neutral and regenerative tourism destination, setting a benchmark for ecological restoration and sustainable travel. Join us as we explore how this UNESCO World Heritage site is becoming a global example of climate and nature positive tourism. This event will dive into the innovative approaches taken to protect Machu Picchu’s natural environment while boosting local economies and community engagement. The conversation will center on how carbon neutrality and ecosystem restoration are integrated into tourism, creating a model for other global destinations. 🌿 Event: Machu Picchu: Carbon Neutral and Regenerative Tourism Destination 📅 Date: Friday, October 25⏰ Time: 1:30 PM – 2:45 PM📍 Location: Peru Pavilion, Cali, Colombia Why Attend? Machu Picchu is not just a symbol of cultural history but now also stands as a model for green tourism. This event will highlight the collaborative efforts that have transformed this destination into a carbon-neutral site, with regenerative practices that are reviving local ecosystems and supporting sustainable economic growth for the region. Key Speakers: 🗣 Moderated by: Musye Lucen, Carbon Management Advisor and Youth Leader Program Advocate at Green Initiative. What to Expect Can’t make it in person? No worries! You can catch the event via live stream on Youtube. Let’s come together to create a blueprint for sustainable tourism that not only preserves cultural heritage but also nurtures the environment for future generations. Why COP 16 is a Turning Point for Global Biodiversity Taking place from October 21 to November 1, 2024, in Cali, Colombia, COP 16 (the 16th Conference of the Parties to the Convention on Biological Diversity) is a pivotal moment for global biodiversity efforts. This conference aims to convert the ambitious goals set by the Kunming-Montreal Global Biodiversity Framework into actionable strategies. These goals include protecting 30% of Earth’s land and oceans by 2030 and mobilizing $200 billion annually to restore biodiversity. COP 16 brings together governments, NGOs, the private sector, and Indigenous communities to address urgent challenges like habitat loss, biodiversity finance, and equitable benefit-sharing. Colombia, as one of the most biodiverse countries in the world, is a fitting host, underscoring the urgency of preserving ecosystems critical to the planet’s future​. Together, we can lead the way to a more sustainable and regenerative future for tourism and the planet. 🌱

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Green Initiative's Climate and Nature Positive Sustainability Work Featured in One Planet Network's Tools and Resources A Major Step for Global Climate Action

Green Initiative’s Climate and Nature Positive Sustainability Work Featured in One Planet Network’s Tools and Resources: A Major Step for Global Climate Action

In a powerful endorsement of our efforts to drive climate and nature positive sustainability in tourism, Green Initiative has been prominently featured in the One Planet Network’s Tools and Resources section, a key platform for advancing climate-positive action. Several landmark projects, including the Carbon Neutral Certification renewal of Machu Picchu, the Climate Action Guide for Tourism Businesses and Destinations publication, and a comprehensive International Webinar on Regenerative Tourism, are now listed among vital tools supporting global climate action planning. Machu Picchu’s Carbon Neutral Certification: A Global Model for Heritage and Sustainability At the forefront of these efforts is the successful renewal of Machu Picchu’s Carbon Neutral Certification, a project led by Green Initiative now featured on the One Planet Network. The certification underscores the site’s ongoing commitment to reducing its environmental impact. It serves as a model for other world heritage sites aiming to align with the objectives of the Glasgow Declaration on Climate Action in Tourism. This achievement is highlighted in the One Planet Network’s news section, emphasizing the importance of carbon-neutral strategies in heritage tourism. Read more about Machu Picchu’s Carbon Neutral Certification here. The Climate Action Guide: A Vital Tool for Tourism Operators Green Initiative’s Climate Action Guide for Tourism Businesses and Destinations is now available through the One Planet Network’s Tools and Resources. This guide provides a practical, action-oriented framework for tourism stakeholders to create and implement climate-positive action plans. It addresses key areas such as reducing carbon emissions, adopting renewable energy, improving waste management, and integrating sustainable business practices. The guide offers step-by-step strategies for tourism operators looking to advance their climate commitments in line with the Glasgow Declaration, making it an indispensable resource for businesses and destinations seeking to reduce their carbon footprints. Access the Climate Action Guide for Tourism Businesses and Destinations here. International Webinar on Regenerative Tourism: Expanding the Scope of Sustainability Also featured on the platform is the recording of an insightful International Webinar on Regenerative Tourism, co-hosted by Green Initiative. This webinar explores the concept of regenerative tourism, which aims to minimize environmental harm and restore and rejuvenate ecosystems. As businesses and destinations seek ways to contribute positively to the environment, this approach offers a new paradigm for ecological sustainability and long-term competitiveness in the tourism sector. The webinar provides valuable knowledge on how tourism can be a force for ecological restoration, helping businesses implement practices that leave destinations better than before. Watch the International Webinar on Regenerative Tourism here. Empowering Climate Action in Tourism Through One Planet Network The inclusion of Green Initiative’s work in the One Planet Network’s Tools and Resources section signifies a major step forward in empowering tourism operators to actively participate in global climate action. These resources—from real-world examples of Machu Picchu’s carbon neutrality to actionable guides and educational webinars—are now accessible to tourism businesses, destinations, and stakeholders worldwide. This collaboration strengthens the push for a more sustainable and climate-resilient tourism industry, reinforcing that tourism can lead global efforts to fight climate change. By leveraging these tools and resources, destinations worldwide can follow the path paved by Green Initiative, taking bold steps toward reducing their environmental impact while enhancing the resilience of their operations. Contact us to learn more about our services and receive expert climate and nature positive advice for your business organization. Related articles

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Green Initiative at the One Planet Network Forum 2024

Green Initiative at the One Planet Network Forum 2024

In September, Green Initiative participated in the One Planet Network Forum 2024 in Rio de Janeiro, participating in the panel “Tourism Reimagined: Towards Circular, Low Carbon, Regenerative, and Inclusive Operations.” We shared our work on sustainable tourism and explored how the industry can drive positive environmental change. Our discussion highlighted practical ways to integrate circular economies, low carbon practices, and inclusive approaches in tourism, with valuable contributions from leading organizations like @fundtur.ms, @grupo.cataratas, @embraturbrasil, @unwto, and @unep. This was an inspiring platform to showcase the importance of Climate and Nature Positive organizations and their action initiatives in tourism. As proud signatories of the #GlasgowDeclarationinTourism, we continue to drive climate action in the tourism sector, fostering sustainable operations that benefit both people and the planet—leading by example @greeninitiative.eco. We’re thrilled to congratulate Grupo Cataratas and Amazon Ecopark Jungle Lodge for becoming signatories to the Glasgow Declaration on Climate Action in Tourism! Their commitment to driving climate action in tourism is a decisive step towards reducing emissions and enhancing sustainability within the industry. By joining this global initiative, they are helping to create a more climate-resilient and nature-positive future for tourism. We applaud their leadership and look forward to seeing the positive impact of their efforts! We want to thank all our friends who joined the panel with Matheus Mendes from the Green Initiative team for their brilliant insights during the panel and for contributing to an inspiring discussion. Matheus’s input on circular and regenerative tourism practices was key to demonstrating how tourism can catalyze environmental and social benefits. The collective expertise in the room made for an engaging and impactful session, and we’re grateful to all involved for pushing the conversation forward!

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Welcome Érico Mendonça: A Pioneer and Visionary in Sustainable Tourism

We are thrilled to welcome Érico Mendonça, a visionary leader in Brazilian tourism, to our community. With over 35 years of experience shaping the tourism landscape in Brazil, Érico has held pivotal roles, including Secretary of Culture and Tourism for Salvador da Bahia and Superintendent of Tourism Investments for Bahia. He played a crucial role in coordinating the PRODETUR program, which boosted tourism development in the region. Érico’s expertise spans beyond tourism management; he has also made significant strides in tourism-real estate projects, serving as CEO of Prima S.A. His innovative leadership has resulted in landmark developments that blend economic growth with environmental stewardship. Érico is a Senior Consultant for Tourism Development Projects and co-author of the Brazilian Climate Action Guide for Tourism Destinations, a testament to his unwavering commitment to sustainable tourism. His body of work includes numerous publications on the intersection of tourism, socioeconomic development, and real estate in Brazil, making him a thought leader in the field. His notable contributions include: Érico’s work continues to influence how tourism can drive development while fostering environmental responsibility, and we continue to look forward to the impact his forward-thinking ideas will bring to the future of tourism and sustainability. Welcome Érico! #RegenerativeTourism #ClimateAndNaturePositiveTourism 💚🌍🌳🐒👨‍👩‍👧‍👦🏆

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