Forest Friends

Inkaterra: 50 Years of Pioneering Sustainable Tourism and Global Climate Action

Inkaterra: 50 Years of Pioneering Sustainable Tourism and Global Climate Action

Few organizations have done as much to redefine the future of tourism as Inkaterra, a true pioneer in sustainability, Peru ecotourism, and biodiversity conservation across Latin America. This year, as Inkaterra celebrates its 50th anniversary, the Green Initiative team is honored to recognize and celebrate our partner’s extraordinary journey — one that has transformed not only the way we experience travel, but also the way we connect with nature and contribute to a more climate positive and nature positive future. Joe Koechlin: A Visionary Behind Inkaterra’s 50 Years At the heart of Inkaterra’s 50-year journey is Joe Koechlin, its founder and driving force. Since establishing Inkaterra in 1975, Koechlin has redefined what tourism can mean for both travelers and the planet. His conviction was clear from the start: hospitality must be inseparable from conservation, scientific research, and cultural preservation. Guided by this vision, Koechlin transformed Inkaterra into one of the world’s most respected models of sustainable hotels and regenerative tourism. Under his leadership: Koechlin’s work has also had profound international resonance. His voice has been instrumental in showing how the private sector can align with global climate goals while delivering unforgettable travel experiences. With Inkaterra soon reaching its 50th anniversary in 2025, his leadership continues to inspire new generations of hoteliers, conservationists, and travelers committed to a climate and nature positive future. Inkaterra: A Legacy of Conservation and Innovation Since its founding in 1975, Inkaterra has been at the forefront of ecotourism and environmental preservation. Through scientific research, reforestation, and community engagement, the organization has created a model where hospitality, ecotourism, and conservation walk hand in hand. Over the decades, their projects have become international milestones, showing the world that protecting biodiversity and generating social value are not only possible, but essential. The August edition of Inkaterra’s newsletter highlights this remarkable legacy in the article “Inkaterra 50th Anniversary Milestones”, celebrating half a century of achievements in protecting Peru’s natural and cultural heritage. From pioneering sustainable tourism in the Amazon to creating conservation projects in Cusco and Cabo Blanco, Inkaterra continues to inspire destinations worldwide. A Strategic Alliance for a Climate Positive Future Our collaboration with Inkaterra is built on a shared vision: that the tourism industry can be a driver of climate action and ecosystem regeneration. Together, we have celebrated achievements that resonated across the globe: Forest Friends at the Economy of Francesco We are deeply grateful to Inkaterra for highlighting our project Forest Friends in their newsletter article “INKATERRA AND GREEN INITIATIVE: GLOBAL RECOGNITION FOR ECOSYSTEM RESTORATION”. Forest Friends was recently selected to be showcased at the Economy of Francesco Extraordinary Ideas Global Event 2025, a gathering inspired by Pope Francis that brings together leaders, entrepreneurs, and changemakers to build a new economy rooted in social justice, environmental sustainability, and the common good. This recognition is not just about our work — it is a testament to a shared commitment with Inkaterra: proving that tourism can be a powerful tool for climate and nature positive transformation. Facilitate your businesses journey towards value-driven climate and nature positive impacts with Forest Friends. Through Forest Friends, individuals, companies, and institutions can calculate and offset their carbon footprint by planting native trees, protecting biodiversity, and generating social benefits in regions of high ecological importance such as the Osa Peninsula (Costa Rica), Madre de Dios (Peru), and beyond. Looking Ahead: A Shared Path Toward 2050 As Inkaterra steps into its next 50 years, we celebrate their pioneering role in uniting science, tourism, and conservation. Together, we are building replicable models for sustainable tourism that inspire global action and directly support the goals of the UN Decade on Ecosystem Restoration. On behalf of the Green Initiative and our global Forest Friends community, we congratulate Inkaterra on this historic milestone. May the next decades bring even greater achievements in climate action, biodiversity conservation, and regenerative tourism — for Peru, Latin America, and the world. This article was written by Yves Hemelryck from the Green Initiative team

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Green Initiative’s Forest Friends Selected for the Economy of Francesco Extraordinary Ideas Global Call

Green Initiative’s Forest Friends Selected for the Economy of Francesco Extraordinary Ideas Global Call

We are proud to announce that our project Forest Friends: Catalyzing Social Change to Value, Conserve, and Restore Nature and Biodiversity has been officially selected for presentation at the Economy of Francesco Extraordinary Ideas for the Economy Global Event 2025. The call received many inspiring proposals from around the world, and our initiative stood out for its unique approach to connecting people everywhere with the positive impacts of ecosystem restoration, biodiversity protection, and climate action. About Forest Friends Forest Friends is an innovative web platform created by a multidisciplinary team at Green Initiative. It transforms environmental awareness into tangible regenerative action by allowing individuals, organizations, and students to: Forest Friends is proud to contribute to the global movement of the UN Decade on Ecosystem Restoration (2021–2030), which calls on everyone to prevent, halt, and reverse the degradation of ecosystems worldwide. By engaging individuals, organizations, and local communities in tangible restoration efforts, Forest Friends is turning this vision into measurable action — one tree, one project, and one partnership at a time. Our Gratitude to Partners This impact is possible thanks to strong partnerships. A heartfelt thank you to CEPA Study Abroad Programs, whose commitment has engaged students and university partners in planting over 9,900 native trees in Costa Rica’s Península de Osa. Through their support of student-led restoration with Fundación Saimiri and Green Initiative’s Forest Friends, CEPA is helping to regenerate one of the world’s most biodiverse regions, inspire the next generation of climate and nature stewards, and contribute directly to the goals of the UN Decade on Ecosystem Restoration. Likewise, we are deeply grateful to Tulu Travel, Swetours, Mapfre, WorldXChange, Luz del Sur, MSC Peru, Kuoda Travel, Inkaterra Hotels and Adidas Peru, that have suported tree-planting through Forest Friends, making ecological restoration a reality across Latin America. Their trust and commitment fuel our mission and impact. And a very special thank you goes to the individuals around the world who plant trees directly through forestfriends.eco. Together with our on-the-ground partners, these funders are helping regenerate biodiversity hotspots, empower local communities, and advance the goals of the UN Decade on Ecosystem Restoration, a global call to prevent, halt, and reverse ecosystem degradation.. Forest Friends also proudly collaborates with Inkaterra Asociación, advancing ecosystem restoration and biodiversity conservation in some of the world’s most important destinations, Peru. Together, we are building bridges between climate action, nature restoration, and community well-being. Global Recognition, Local Impact Being selected for the Economy of Francesco Extraordinary Ideas is more than recognition — it’s an opportunity to showcase Forest Friends before a global community of innovators, entrepreneurs, and changemakers who share a vision for a fairer, greener economy. This milestone strengthens our mission: to transform environmental awareness into measurable results that are climate positive, nature positive, and socially inclusive. What’s Next for Forest Friends Looking forward, Forest Friends will: 🌍✨ We believe that restoring nature means restoring hope. This achievement belongs to every partner, student, and supporter who has helped plant a tree, calculate a footprint, or shared our vision. 👉 Explore Forest Friends and join the movement: https://forestfriends.eco This article was written by Erika Rumiche from the Green Initiative team Related Reading

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Green Initiative Participates in the Environmental Finance Awards 2025 with Scalable Climate and Nature-Based Solutions

Green Initiative Participates in the Environmental Finance Awards 2025 with Scalable Climate and Nature-Based Solutions

Green Initiative is pleased to announce its participation in the Environmental Finance Awards 2025, a distinguished platform recognizing impactful contributions to sustainable finance, environmental leadership, and innovation in climate action. Our participation highlights two flagship initiatives that embody our mission to advance scalable, science-based solutions for a climate- and nature-positive future: These programs are examples of how measurable climate action and biodiversity protection can be effectively integrated into public policy, private sector innovation, and community engagement. Machu Picchu: A Global Benchmark in Net Zero Tourism Since 2019, under the technical guidance of Green Initiative, Machu Picchu has implemented a comprehensive decarbonization strategy that has resulted in an 18.77% reduction in greenhouse gas emissions, positioning it as the first UNESCO Designated Site to be certified carbon neutral. The strategy includes: This project has catalyzed peer learning and policy alignment throughout Peru’s Sacred Valley and globally, with structured collaborations now underway between Machu Picchu and sites such as Angkor Wat, Taj Mahal, and Cristo Redentor. 🡒 Learn more: Machu Picchu Net Zero Strategy and Climate Talks Forest Friends: Advancing Nature-Positive Action through Verified Ecosystem Restoration Forest Friends is Green Initiative’s market-based nature restoration program, developed to enable companies and individuals to make measurable contributions to biodiversity recovery and carbon sequestration. The program has already supported the planting of over 13,000 native trees across more than 200 hectares in priority conservation areas such as the Amazon, Tropical Andes, and Costa Rica’s Osa Peninsula. Key components include: Forest Friends is aligned with the UN Decade on Ecosystem Restoration and follows the UN’s Ten Principles for Ecological Restoration (2021–2030), providing a replicable model for corporate engagement in nature-positive development. 🡒 Explore the program: https://forestfriends.eco Building Global Momentum for Climate and Nature Leadership By participating in the Environmental Finance Awards 2025, Green Initiative is proud to join a community of forward-thinking organizations committed to reshaping how the global economy responds to the climate and biodiversity crises. While we are not nominated for an award, our participation underscores the urgency of sharing replicable models that combine policy innovation, scientific integrity, and measurable outcomes. Through initiatives like Machu Picchu and Forest Friends, we aim to demonstrate that climate and nature-positive transitions are more than possible: they are essential for long-term resilience, equity, and competitiveness. We remain committed to supporting governments, companies, and civil society in implementing integrated solutions that respond to the challenges of our time with clarity, transparency, and impact. 🡒 Learn more about our work: https://greeninitiative.eco This article was written by Tatiana Otaviano from the Green Initiative Team. Related Articles

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MAPFRE Peru Launches the Campaign “Sowing a More Sustainable Future” and Reaffirms Its Commitment to Ecological Restoration in the Amazon

MAPFRE Peru Launches the Campaign “Sowing a More Sustainable Future” and Reaffirms Its Commitment to Ecological Restoration in the Amazon

As part of its commitment to sustainability and climate action, MAPFRE Peru has launched the campaign “Sowing a More Sustainable Future”, an initiative that highlights its active role in restoring Amazonian ecosystems and its participation as a co-sponsor of the animated film Milagros: An Extraordinary Bear, the first film in the world to receive the international Climate Positive certification from Green Initiative. This campaign includes the release of a touching video that documents the experience of the MAPFRE Peru team during their visit to Madre de Dios – Tambopata, where they witnessed the tangible impact of the ecological restoration efforts they helped support. During this immersion, they gained insight into the scientific practices behind effective restoration, the challenges facing the Amazon, and the importance of protecting one of the most biodiverse ecosystems on the planet. This journey allowed the MAPFRE Peru team members to deepen their understanding of the urgency of caring for our ecosystems and the role we can all play in ensuring a better future. The restoration project, managed by Forest Friends and implemented by the Inkaterra Association, aims to recover an area of forest degraded by agricultural practices. Thanks to the support of MAPFRE and other companies, over 1,000 trees of species with high ecological, nutritional, medicinal, and commercial value have already been planted—promoting not only forest regeneration but also the well-being of local communities. MAPFRE Peru played an essential role in the Climate Positive certification process of the film Milagros, co-sponsoring the planting of native trees as part of the ecological restoration component of the certification. This action reinforces its view that climate change demands concrete and multi-sectoral responses and shows that sectors such as entertainment can also lead by example in sustainability efforts. With this campaign, MAPFRE Peru becomes a benchmark and reaffirms its commitment to biodiversity conservation and restoration, as well as to sustainable development in the country—inspiring more companies and individuals to be part of the change. Ecological restoration is possible, measurable, and necessary. This article was written by Marc Tristant from the Green Initiative Team. Related Articles

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Ecosystem Restoration in Biodiversity Hotspots Conservation with Real Impact

Ecosystem Restoration in Biodiversity Hotspots: Conservation with Real Impact

The forests of South and Central America are among the most diverse and ecologically important ecosystems on the planet. From the vast Amazon rainforest spanning nine countries and containing approximately 10% of the world’s known biodiversity, to the cloud forests of Central America that serve as crucial biological corridors between North and South America, these ecosystems harbor extraordinary biological wealth [1]. The Neotropical region hosts more than 50% of the world’s vascular plant species and 36 of the 200 globally identified biodiversity hotspots, making it a top global conservation priority [2]. Peru and Costa Rica: Natural Treasures at Risk In this regional context, Peru’s forests represent one of the planet’s most valuable ecosystems, housing approximately 13% of the Amazon and comprising 57% of national territory with over 73 million hectares of forest [3]. These ecosystems not only harbor extraordinary biodiversity—with over 25,000 plant species and 3,000 vertebrate species—but also play a crucial role in global climate regulation, storing approximately 10 billion tons of carbon [4]. Costa Rica, while occupying only 0.03% of the Earth’s surface, is home to about 4% of the planet’s biodiversity, with over 500,000 documented species [5]. Its forests—which include tropical rainforests and mountain cloud forests—cover approximately 54% of the national territory and comprise one of the most successful protected area systems in Latin America. The Osa Peninsula, in particular, has been recognized by National Geographic as “the most biologically intense place on Earth,” concentrating 2.5% of global biodiversity in just 700 km² [6]. However, these natural treasures face increasing, scientifically documented threats. According to Peru’s National Forest Conservation Program, the country lost 1.8 million hectares of forest between 2001 and 2020, primarily due to migratory agriculture, extensive livestock farming, and illegal mining [7]. This deforestation not only represents irreversible biodiversity loss but also contributes significantly to national greenhouse gas emissions, accounting for about 47% of the country’s total emissions [8]. Similarly, despite its successful conservation policies, Costa Rica lost 24,000 hectares of forest cover between 2010 and 2020, mainly due to the expansion of industrial agriculture, urban development, and unsustainable tourism [9]. Though proportionally smaller, this deforestation is especially concerning due to the high concentration of endemic species in relatively small areas, where the loss of just one hectare may mean the local extinction of multiple species. Ecological Restoration: More Than Planting Trees In light of this reality, ecological restoration has emerged as a scientifically sound strategy that goes beyond just planting trees. International research has shown that the most successful restoration projects are those that incorporate locally adapted native species, consider landscape connectivity, and integrate traditional knowledge from local communities [10]. Effective ecological restoration requires a systemic approach that considers multiple interconnected factors. It’s not just about recovering plant cover, but restoring ecological processes that maintain ecosystem functionality: nutrient cycles, food chains, pollination, and seed dispersal [11]. Species selection should be based on scientific criteria, including climate adaptation, soil regeneration capacity, value to native fauna, and cultural relevance to Indigenous and local communities. In Peru, this approach is particularly relevant. Studies in the Peruvian Amazon have found that plantations with diverse native species show survival rates above 85% after five years—compared to 40–60% for monocultures with exotic species [12]. These plantations also contribute more effectively to biodiversity recovery, recording a return of 60–80% of bird species and 50–70% of mammal species within 10–15 years [13]. Forest Friends: A Model of Restoration Success The most promising restoration projects integrate science, technology, and community participation across multiple biodiversity hotspots. Forest Friends, a Green Initiative program, has developed a comprehensive ecosystem restoration approach. It implements reforestation with a diverse range of native plant species in strategic regions such as Peru’s Tambopata National Reserve and Costa Rica’s Osa Peninsula—both classified as Biodiversity Hotspots by the Critical Ecosystem Partnership Fund (CEPF). These hotspots must host at least 1,500 endemic vascular plant species and have lost at least 70% of their primary native vegetation, making them top priorities for biodiversity conservation and ecological restoration [14]. In Madre de Dios, Peru, a region that has lost over 200,000 hectares of forest mainly due to illegal gold mining, Forest Friends has demonstrated measurable results with a restoration approach prioritizing locally adapted native species. Collaboration with organizations like Kuoda Travel has enabled the development of an innovative regenerative tourism model that directly links carbon offsetting with local restoration projects. Each traveler not only offsets their emissions but contributes to the planting of native trees specifically selected to maximize both carbon sequestration and biodiversity recovery. In parallel, in Costa Rica’s Osa Peninsula, organizations like Swetours and Tulu Travel apply similar certification models that link sustainable tourism with ecosystem restoration, while CEPA – Customized Educational Programs Abroad has implemented an innovative model connecting international education with conservation. They issue restoration certificates for each university course delivered and plant trees according to the number of enrolled students. These binational models offer valuable lessons on private sector involvement in conservation. Collaboration with specialized local partners—such as Inkaterra in Peru and Fundación Saimiri in Costa Rica—ensures technical quality and real environmental impact of restoration actions. Scientific Monitoring: The Key to Long-Term Success A crucial—but often underestimated—component of restoration projects is ongoing scientific monitoring. Research has shown that the long-term success of ecological restoration depends directly on the ability to systematically track and adapt implemented strategies [15]. Effective monitoring must evaluate multiple ecological indicators: tree survival and growth, soil structure recovery, natural regeneration of native species, return of vertebrate and invertebrate fauna, and functionality of ecological processes like pollination and seed dispersal [16]. In Madre de Dios, Ucayali, and San Martín, monitoring protocols combine remote sensing technologies—including high-resolution satellite imagery and drones—with participatory field assessments involving local communities. This approach has documented that restored areas show an average 40% increase in biomass and 65% recovery in species diversity after five years [17]. Community participation in monitoring not only reduces operational costs but also strengthens local capacities and ensures long-term project sustainability. Communities trained in monitoring techniques become active guardians

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Three actions you can take to change your consumer behavior for Earth Day

Three Actions You Can Take to Change Your Consumer Behavior for Earth Day

Earth Day is more than just a date on the calendar—it’s a global reminder that we all share responsibility for the health of our planet. While governments and corporations play a big role in shaping the future, our personal behaviors and actions matter more than we think. In fact, household consumption is linked to more than 60% of global greenhouse gas emissions and up to 80% of water use. That means our everyday choices—from what we buy to how we live—can create ripple effects across the economy and the environment. Here are three simple but powerful things you can do today to make a real difference—and a fourth that lets you go one step further. 1. Cut Back on Single-Use Plastics Plastic pollution continues to choke our oceans, wildlife, and natural landscapes. Start small: carry a reusable water bottle, bring your own tote bags to the store, and say no to plastic straws and cutlery. These everyday habits reduce demand for plastic production and help keep our environment clean. 2. Save Energy at Home Lowering your energy consumption helps reduce greenhouse gas emissions and can even cut your utility bills. Simple actions like turning off lights when not in use, unplugging devices, using LED bulbs, and running appliances more efficiently all add up. You can also look into switching to renewable energy if it’s available in your area. 3. Make Conscious Purchases Shift your buying habits by choosing products that are reusable, recyclable, or made from sustainable materials. Support brands that are transparent about their environmental impact. Even small changes—like buying less, avoiding fast fashion, or choosing items with minimal packaging—can reduce your ecological footprint over time. Are you already taking these actions, or do you simply want to take your Earth Day contribution a step further? Help restore degraded ecosystems by planting trees with Forest Friends. Support one of our restoration projects in the Peruvian Amazon or the tropical moist forests of Costa Rica, and receive or gift a certificate recognizing your contribution to healthier ecosystems, climate stability, and wildlife recovery. It’s a meaningful way to make a long-term impact—one tree at a time. This article was written by Marc Tristant from the Green Initiative Team.

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How Sustainability Is Driving Consumer Behavior in 2025 — and What It Means for Your Business

How Sustainability Is Driving Consumer Behavior in 2025 — and What It Means for Your Business

In 2025, sustainability is no longer optional — it’s a driving force behind consumer, investor, and employee decisions. From travel to logistics, businesses are being reshaped by growing demands for transparency, responsibility, and measurable environmental action. According to IBM’s latest global sustainability study, 51% of consumers say environmental sustainability is more important today than it was a year ago. The shift is clear — and it’s opening major opportunities for businesses that lead with climate and nature positive strategies. Key Sustainability Trends Shaping Consumer Behavior 1. Consumers Are Paying More for Sustainable Products Nearly half of surveyed consumers reported paying an average of 59% more for eco-conscious products. Brands that align with these values are not only earning loyalty but also capturing new markets. 2. Green Investments Are Growing 62% of personal investors now consider sustainability in their decisions — up from 48% just one year earlier. Climate certifications and ESG reporting are now essential for attracting capital. 3. Sustainability Attracts Top Talent 67% of job seekers are more likely to apply for a job with an environmentally responsible company. Sustainable practices are a competitive advantage in today’s hiring landscape. 4. Consumers Want to Act — But Need Help While 77% want to make sustainable choices, barriers like access and affordability remain. Businesses that empower consumers to live more sustainably will stand out. What Leading Companies Are Doing — And How You Can Too ✅ Make Sustainability Visible and Verifiable Certifications are a powerful trust signal for today’s conscious consumers. For example, Delfin Group, a logistics provider, earned Climate Neutral Certification through Green Initiative by optimizing its emissions and adopting cleaner energy solutions across operations. In the travel sector, Kuoda Travel achieved Climate Positive Certification, reaffirming its leadership in sustainable tourism by accurately measuring emissions, offsetting carbon, and supporting reforestation efforts across South America. Meanwhile, in the beverage industry, AJE Group’s Bio Amayu became the world’s first Climate Positive fruit juice, created with sustainably sourced Amazonian ingredients and produced through carbon-balanced practices. In Brazil, institutions like SESC and SENAC are advancing sustainable development in education and culture through Climate Certification. Grupo Rio da Prata, a leader in ecotourism, has achieved Climate Positive Certification by investing in nature conservation, biodiversity, and responsible tourism. From Europe, organizations such as CEPA and AlphaMundi Group are leading the way in sustainable investment and education, aligning their strategies with measurable climate action and long-term environmental impact. These are just a few of the companies and institutions in our portfolio that are leading their sectors by aligning business goals with climate goals — and reaping the rewards of trust, loyalty, and long-term impact. Get certified here → ✅ Promote Nature Positive Actions Go beyond carbon neutrality. Support biodiversity, reforestation, and regenerative practices with measurable impact — like ForestFriends.eco, Green Initiative’s ecosystem restoration project. Through Forest Friends, businesses and individuals can restore native forests and protect endangered species in regions affected by climate change. Learn about Forest Friends → Lead the Change, Build a Better Future Sustainability isn’t a trend. It’s the foundation of a new business model — one that prioritizes regeneration, equity, and long-term value. At Green Initiative, we help organizations turn climate ambition into real-world action.Join the movement. Get certified. Restore ecosystems. Lead the transition to a truly climate and nature positive future. 👉 Explore climate and nature positive certifications👉 Support ecosystem restoration with Forest Friends

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AI-Powered Sustainable Tourism The Future of Travel and Climate Action Green Initiative

AI-Powered Sustainable Tourism: The Future of Travel and Climate Action

How Artificial Intelligence is Transforming Tourism for a Climate and Nature-Positive Future Tourism is one of the world’s most resilient industries, contributing to economic growth, cultural exchange, and job creation. However, climate change, ecosystem degradation, and rising carbon emissions threaten its long-term sustainability. To secure a climate and nature-positive future, the tourism industry must balance economic benefits with sustainability, climate action, and ecosystem restoration. Artificial Intelligence (AI) is emerging as a game-changer, helping destinations and businesses reduce their environmental impact, optimize resource use, and promote climate resilience. Why Tourism is Resilient to AI Disruption Unlike industries where AI replaces human labor, tourism thrives on human connection, cultural authenticity, and sensory experiences—elements that AI cannot fully replicate. Tourism’s resilience stems from: AI-Powered Solutions for Low-Carbon, Sustainable Tourism With tourism contributing to 8% of global carbon emissions, AI presents a third path—enabling economic growth while cutting emissions. AI-driven strategies include: Green Initiative’s Climate and Nature Regenerative Tool: A World-First Innovation At Green Initiative, we have developed the world’s first Climate and Nature Regenerative Tool, empowering individuals and businesses to: ✅ Calculate their carbon emissions from travel, hotel stays, and even at home.✅ Offset their footprint by planting native tree species in ecosystem restoration hotspots.✅ Take direct climate action through a science-based, transparent, and effective decarbonization strategy. This groundbreaking tool is a game-changer for sustainable tourism, allowing travelers to take responsibility for their environmental impact while actively contributing to reforestation and ecosystem restoration efforts. How AI Supports Ecosystem Restoration & Climate Action Tourism depends on healthy ecosystems—rainforests, coral reefs, wetlands, and national parks attract millions of visitors. However, over-tourism and climate change threaten these fragile landscapes. AI is now a vital tool for regenerative tourism: How Developing Countries Can Leverage AI for Climate-Positive Tourism Growth AI is not a threat to tourism—instead, it offers a strategic advantage for developing nations. By integrating AI-driven sustainability strategies, countries can: 1. Prioritize High-Value, Experience-Based Tourism Rather than competing in mass-market, low-cost tourism, developing nations should focus on premium, experience-driven tourism: 2. Invest in AI-Enhanced Smart Tourism AI can make destinations more accessible and sustainable through: 3. Build Climate-Resilient Infrastructure Developing nations must invest in sustainable infrastructure to attract long-term tourism growth: Become a Climate-Certified Tourism Business At Green Initiative, we help businesses in the tourism industry become climate-certified. Through our certifications, consulting services, and ecosystem restoration programs, we guide businesses toward a climate and nature-positive future, giving you a competitive edge in the growing sustainable tourism market. AI and sustainable tourism go hand in hand, driving both economic growth and environmental conservation. By leveraging AI-powered solutions and nature-based tourism strategies, we can transform the travel industry into a force for climate action. Contact us today to learn more about Green Initiative’s sustainability certifications and how your business can become climate-certified. Visit Green Initiative and fill out our contact form—we’ll get back to you quickly.

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The UK Climate and Nature Bill

A Missed Opportunity: The UK Climate and Nature Bill Delay and Its Global Implications

The UK government’s recent decision to delay the debate on the Climate and Nature Bill until July represents a significant setback in the global fight against climate change and biodiversity loss. Passed by 120 votes to seven to end discussions for now, the motion sends a troubling message about the urgency of addressing these twin crises. This decision, while seemingly administrative, has profound implications for climate action, biodiversity conservation, and sustainable development. The Consequences of Delay Time is not a luxury in the battle against climate change. Delaying critical legislation like the Climate and Nature Bill creates a policy vacuum that hinders progress on both national and international climate goals. As global leaders in climate action, organizations such as Green Initiative and Forest Friends emphasize the importance of maintaining legislative momentum to meet international commitments like the Paris Agreement and the Glasgow Declaration on Climate Action in Tourism. 1. Legislative Stagnation Undermines Climate Goals The postponement of the Climate and Nature Bill directly impacts the UK’s ability to implement policies that drive emissions reductions and protect vulnerable ecosystems. This delay is a missed opportunity to provide businesses, communities, and individuals with the regulatory framework needed to transition to a low-carbon economy. For Green Initiative, which certifies businesses for climate-positive practices, such inaction highlights the critical need for private-sector leadership to bridge the gap. 2. Biodiversity Left in the Balance From Forest Friends’ perspective, the delay further endangers fragile ecosystems and species already under threat. Legislation like the Climate and Nature Bill is crucial for safeguarding natural habitats and implementing nature-based solutions that combat both biodiversity loss and climate change. Without timely action, the UK risks falling behind in global efforts to restore ecosystems and protect biodiversity. Business Uncertainty in the Wake of Policy Inaction Delaying this bill creates uncertainty for businesses striving to align with future climate regulations. The lack of a clear policy framework makes it challenging for companies to invest in sustainable practices confidently. Green Initiative sees this as a call for businesses to take the lead in climate action, embracing voluntary certifications and proactive decarbonization strategies to mitigate risks and demonstrate their commitment to sustainability. In the tourism sector, the ripple effects are particularly concerning. Tourism contributes significantly to global emissions, and robust policies are needed to guide the industry toward decarbonization. Green Initiative, a leading certifier in tourism, stresses the importance of aligning with initiatives like the Glasgow Declaration to reduce emissions, regardless of governmental delays. The Role of Grassroots and Private Sector Leadership While policy delays are discouraging, they also highlight the power and responsibility of grassroots movements and private organizations. Forest Friends emphasizes the importance of community-led initiatives to restore ecosystems and promote sustainable practices, filling the void left by slow governmental action. Similarly, Green Initiative’s work demonstrates how businesses can adopt climate-positive practices independently, setting an example for peers and influencing policy indirectly through market pressure. A Call to Action The delay of the Climate and Nature Bill is a wake-up call for all stakeholders—governments, businesses, and individuals. The path forward requires collective responsibility: Seizing the Moment The current pause in the UK’s legislative process should be seen not as an end but as a chance to regroup and push harder for meaningful action. Organizations like Green Initiative and Forest Friends stand ready to support businesses, policymakers, and communities in driving progress. The challenges of climate change and biodiversity loss demand urgency, innovation, and collaboration—qualities we must all embrace to secure a sustainable future. “As we learn and evolve that aspects of economic development and prosperity can go hand in hand with climate and nature-positive action, a new generation of businesses and industries will arise, generating more jobs for the benefit of all.” By turning this delay into an opportunity for reflection and renewed commitment, we can ensure that climate and nature remain at the forefront of public and private agendas. Written by Yves Hemelryck, from the Green Initative Team. Suggested reading: Climate and Nature Bill falls as MPs vote to end debate – BBC.com

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Let’s Make 2025 the Year of Climate and Nature Positive Action

Let’s Make 2025 the Year of Climate and Nature Positive Action

As we enter 2025, the urgency to address climate change and biodiversity loss has never been greater. But there’s hope and momentum—by planning and acting intentionally, we can create a positive impact for the planet. In 2024, Copernicus Climate Change Service indicates global temperatures exceeded 1.5°C above pre-industrial levels for the first time, marking a significant milestone in climate change. This unprecedented warming has led to more frequent and severe climate-related disasters, such as wildfires, floods, and heatwaves, underscoring the urgent need for comprehensive climate action. The breach of this critical threshold highlights the importance of implementing sustainable practices and policies to mitigate further environmental degradation. At Green Initiative, we’re here to help individuals, communities, and businesses make 2025 a year of bold and meaningful climate and nature-positive progress. Here’s how you can start planning: 1. Set Clear Goals for Climate and Nature Positivity The journey to becoming climate positive goes beyond reducing emissions—it involves actively restoring the planet. This could mean switching to renewable energy, improving energy efficiency, or supporting reforestation efforts. Businesses can also take an important step by getting certified as Climate Positive, Carbon Neutral, or Carbon Measured. Certification ensures transparency and accountability in your sustainability goals. If you’re ready to get started or need to prepare for recertification, learn more here. 2. Partner with Forest Friends for Ecosystem Restoration Reforestation is one of the most impactful ways to fight climate change and restore biodiversity. At Forest Friends, we make it easy for you to plant native trees in critical areas, and you can even gift the trees planted to friends and those you love. By supporting Forest Friends efforts, you’re not just offsetting carbon emissions—you’re revitalizing ecosystems and empowering local communities. Forest Friends also provides tools to calculate your carbon footprint and track the impact of your contributions. 3. Embrace Everyday Sustainability Small, consistent actions in your daily life can lead to big changes over time: 4. Get Certified or Prepare for Recertification For businesses and organizations, certifications are an essential way to demonstrate your commitment to sustainability. Climate-positive and carbon-neutral certifications not only help the planet but also resonate with customers and stakeholders who value transparency. If you’re new to the process or gearing up for recertification in 2025, this guide offers all the details you need to get started. If you are in the travel and tourism industry, read our Climate Action Guide for Tourism Businesses and Destinations and catch up on the best regenerative travel and tourism practices. 5. Advocate and Collaborate Spread the word about climate and nature-positive actions in your networks. Advocate for policies that support sustainability and partner with like-minded organizations to amplify your impact. Collaboration strengthens individual efforts and drives systemic change. Why 2025 is Crucial This year is a pivotal moment for global sustainability efforts. The choices we make now will shape our collective future. Whether you’re planting trees with Forest Friends, pursuing a climate certification, or reducing your carbon footprint, every action counts. Let’s make 2025 a year of bold, meaningful change. Together, we can create a future where both people and nature thrive. Ready to act? Contact us to explore our climate certifications and visit Forest Friends to support reforestation today.

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