European Union Archives - Green Initiative - For a Climate and Nature Positive Planet

Cabo Blanco Advances in Circularity and Decarbonization of Tourism in Peru

On October 1, 2025, thanks to the Turismo Circular Peru project led by Canatur with the financing support of AECID – Agencia Española de Cooperación Internacional para el Desarrollo and the European Union, a workshop took place in El Alto, bringing together authorities, partner organizations, and local community representatives. The gathering marked the beginning of a historic process to position Cabo Blanco as an international reference for climate action and sustainable tourism through circularity. Building Circular Tourism in Cabo Blanco The workshop was led by the District Municipality of El Alto, in collaboration with CANATUR, Inkaterra, Olas Perú, and Turismo Circular Peru. Together, they explored how circular economy principles and decarbonization strategies can transform Cabo Blanco into a sustainable surf tourism hub. Participants emphasized the importance of reducing emissions, adopting circular business models, and creating local value chains that benefit the community. The event also demonstrated how the Circular Tourism Peru project strengthens local capacities, ensuring that sustainability is not only a vision but also a concrete, measurable practice. Insights and Contributions Key interventions during the workshop included: Through participatory dynamics, attendees worked on practical solutions for reducing waste, optimizing resources, and strengthening Cabo Blanco’s positioning within the International Surf Cities Network. Next Steps This workshop is the first in a cycle of activities outlined in the project agenda, which will include: These steps aim to consolidate Cabo Blanco as a national and international benchmark for sustainable, circular, and regenerative tourism. A Shared Commitment The Cabo Blanco Circular Tourism Project is made possible by the leadership of the District Municipality of El Alto and the commitment of partners including AECID, the European Union, CANATUR, Inkaterra, Olas Perú, and Turismo Circular Peru.While Green Initiative contributes with technical assistance, the driving force behind this transformation is the collective effort of partners and the local community, working hand in hand to build a more resilient, inclusive, and circular model of tourism in northern Peru. This article was written by Virna Chavez from the Green Initiative Team. Related Reading

Cabo Blanco Advances in Circularity and Decarbonization of Tourism in Peru Read More »

The European Union’s Nature Restoration Law: A Model for Global Restoration Efforts?

Leave a Comment / Green Initiative

In a groundbreaking effort to tackle the dual crises of biodiversity loss and climate change, the European Union has adopted the Regulation on Nature Restoration. This new legislative framework is a pivotal component of the European Green Deal and the EU Biodiversity Strategy for 2030, aiming to restore degraded ecosystems across the continent, enhance biodiversity, and strengthen climate resilience. Background and Objectives The Regulation responds to the urgent need to restore Europe’s natural habitats, which are in a state of decline due to various human activities, including intensive agriculture, urbanization, pollution, and climate change. It builds on existing conservation efforts under the EU Habitats Directive and the Birds Directive, expanding their scope and introducing legally binding restoration targets. Furthermore, the EU Regulation on Nature Restoration aligns seamlessly with the UN Decade on Ecosystem Restoration (2021-2030), a global initiative aimed at preventing, halting, and reversing the degradation of ecosystems worldwide. This UN initiative underscores the critical importance of large-scale restoration efforts in addressing biodiversity loss and climate change, themes that are echoed in the EU’s ambitious targets. This alignment not only reinforces the global urgency for ecosystem restoration but also positions the EU as a leader in driving international efforts towards a more sustainable and resilient future. Key Provisions The Regulation sets ambitious targets to restore degraded terrestrial, inland water, coastal, and marine ecosystems. By 2030, at least 30% of these ecosystems are to be under restoration, with a long-term goal of covering all ecosystems in need of restoration by 2050. Specific targets include: EU Member States must develop and implement national restoration plans, based on scientific evidence, that include measures to improve the condition of habitats and species listed in the Habitats and Birds Directives. Restoration measures should ensure continuous improvement until favorable conservation status is achieved. In addition, the Regulation highlights the link between biodiversity and climate change with restoration projects aimed at contributing to climate change mitigation and adaptation, enhancing natural carbon sinks and increasing ecosystem resilience. Synergy with the European Climate Law is crucial, particularly its aim for climate neutrality by 2050. Special attention is given to marine habitats, with specific restoration actions mandated for marine species and habitats in alignment with the Marine Strategy Framework Directive. Member States must report on their progress towards the restoration targets, using standardized indicators and methodologies. The European Environment Agency (EEA) will play a key role in supporting these efforts, ensuring transparency and accountability. The Regulation provides for financial support from various EU funding mechanisms, including the Common Agricultural Policy (CAP), the LIFE Programme, and the European Maritime and Fisheries Fund (EMFF). Incentives for private land conservation and sustainable management practices are also included. Challenges and Opportunities Implementing the Regulation will face several challenges. Adequate funding and technical expertise are essential for the success of restoration projects and technical and financial resources will need to be mobilized at scale to achieve the targets established. In addition, effective collaboration with local communities, farmers, foresters, and other stakeholders will be critical for success as implementation must reconcile ecological restoration with socio-economic activities, ensuring that restoration efforts do not unduly disrupt livelihoods. Yet, the opportunities are significant. Restored ecosystems can provide numerous benefits, including improved air and water quality, enhanced biodiversity, climate regulation, and increased resilience against natural disasters, and the restoration economy can create high-quality jobs and stimulate sustainable growth that lasts. Conclusion The EU Regulation on Nature Restoration represents a landmark step towards a sustainable future. By setting ambitious, legally binding targets for ecosystem restoration, the Regulation aims to reverse biodiversity loss, enhance climate resilience, and promote a healthier environment. Successful implementation will require concerted efforts from all Member States, robust scientific support, and active stakeholder participation. EU member states must begin planning to submit national restoration plans to the Commission, providing details on how they will deliver on the targets and monitor and report on their progress based on EU-wide biodiversity indicators. The adoption of the Regulation reaffirms that environmental sustainability remains a top priority for the EU despite recent electoral results, meaning that companies remain compelled to adopt sustainable business practices that minimize their environmental footprint and are nature positive. This adds to the heightened accountability companies now face, including from the perspective of financial disclosures on nature-related risks. Implementation across EU Member States will impact business operations significantly and will require companies to prepare to align their activities with evolving national regulations, which may mean adjusting current practices to comply with emerging standards. This signals a pivotal moment for EU businesses, which must plan ahead to adapt and innovate within a stricter environmental framework. Written by Frédéric Perron-Welch, from the Green Initiative team.

The European Union’s Nature Restoration Law: A Model for Global Restoration Efforts? Read More »

Green on the Tag, But How Green Underneath? Understanding the Impact of the EU Greenwashing Directive on Fashion

Leave a Comment / Green Initiative

The European Union is taking a bold step against greenwashing in the fashion industry with a new Greenwashing Directive included in the European Green Deal. The EU’s Directive is more than a regulatory measure; it’s a call to action for the fashion industry to align its practices with the decarbonization goals that the EU is pursuing. It encourages brands to rethink their climate impact, from production to promotion, and to engage in a more transparent dialogue with their customers. Set to reshape the industry by mid-2026, this Directive not only targets greenwashing but also heralds a new era of consumer empowerment. It demands that fashion brands align their marketing with consistent sustainability efforts, ensuring that claims of green practices are not just statements with little or no content, but a real change in business models. The Heart of the Directive: Defining and Regulating Environmental Claims At its core, the Directive takes a firm stance on “generic environmental claims” – those broad statements made across various media, lacking specific substantiation right where the claim is made. Phrases like “biodegradable” or “eco-friendly” will now face rigorous scrutiny unless accompanied by precise, verifiable information. For instance, a claim that packaging is “biodegradable within one month in home composting” is considered specific and thus acceptable under the new regulations. Sustainability Labels: Beyond Environmental Aspects The Directive also casts a spotlight on “sustainability labels”, expanding their scope to include not just environmental, but social characteristics as well. This move underscores a holistic approach to sustainability, recognizing that true environmental stewardship goes hand in hand with social responsibility. Labels must now be backed by a certification scheme or established by public authorities, ensuring their credibility and relevance. Blacklisted Practices: A Clear Boundary Against Misleading Claims One of the Directive’s most potent tools against greenwashing is the introduction of a “blacklist” of business practices deemed unfair under all circumstances. This includes the use of sustainability labels not based on solid certification schemes or those developed by companies without third-party verification. The Directive makes it clear: to wear the mantle of sustainability, one must bear the weight of proof. Stricter Regulations on Greenhouse Gas Claims In an era where carbon footprints are moving to be as much a part of product descriptions as sizes and colors, the Directive tightens the noose on claims related to greenhouse gas emissions. Statements like “climate neutral” or “CO2 neutral certified” are now permissible only if they refer to actual effects on the product’s life cycle, not just offsetting measures outside the product’s value chain. A Timeline for Transition The Directive sets a timeline for its implementation, with member states given 24 months to incorporate it into national law, followed by a six-month grace period for companies to comply. By mid-2026, the fashion industry must align with these new standards, marking a significant milestone in the journey towards genuine sustainability. The Directive’s Impact on the Fashion Industry For the fashion industry, this Directive is not just a regulatory hurdle but an opportunity to redefine its relationship with sustainability with the aim to remain competitive. Brands are now compelled to ensure that their environmental claims are not only accurate but also meaningful. This push towards transparency is expected to foster a deeper trust between consumers and brands, paving the way for more sustainable consumption practices. In conclusion, the European Union’s Greenwashing Directive is a bold step forward in the fight against greenwashing in the fashion industry. By setting clear, enforceable standards for environmental claims and sustainability labels, it challenges brands to live up to their green promises, ensuring that the future of fashion is not just stylish, but sustainably so. For advice on how the Green Initiative can help your company address the new Directive to develop its competitive advantage, please contact us. Written by Alexandra Goodman from the Green Initiative team.

Green on the Tag, But How Green Underneath? Understanding the Impact of the EU Greenwashing Directive on Fashion Read More »

The European Union Raises the Bar on Climate Claims: Why Tackling Greenwashing is Key to Empowering Consumers for a Sustainable Future

Leave a Comment / Green Initiative

The European Union has taken a significant leap forward in its commitment to a sustainable future with the European Parliament’s adoption of the Directive on empowering consumers for the green transition (EmpCo Directive). This groundbreaking legislation amends the Directives on unfair commercial practices (2005/29/EC) and consumer rights (2011/83/EU) to establish stricter requirements for environmental and sustainability-related advertising, marking a critical step in the fight against greenwashing and towards a culture of transparency and accountability to support the green transition and the circular economy. Clarifying Environmental Claims At the heart of the EmpCo Directive is the introduction of limits on making generic environmental claims, and on the use of sustainability labels. This aims to ensure that when products claim to be “green”, “eco-friendly” or “ecological”, the claims are substantiated and meaningful, cutting through the fog of vague or misleading marketing. In particular, the Directive targets climate claims such as “climate friendly” or “climate neutral”, requiring them to be supported by clear, objective, publicly available and verifiable corporate commitments and targets, set out in a detailed and realistic implementation plan that shows how these commitments and targets will be achieved and how resources will be allocated, and regularly verified by an independent third party, with the results made available to consumers. Combatting Greenwashing One of the most powerful aspects of the EmpCo Directive is its ‘blacklist’ of unfair commercial practices. Practices that are considered inherently unfair include 1) the use of sustainability labels that are not based on a certification scheme or established by public authorities, 2) the use of generic environmental claims that are not based on evidence of recognized excellent environmental performance, and 3) the claim that a product has a neutral, reduced or positive environmental impact in terms of greenhouse gas (GHG) emissions based on GHG offsetting. By eliminating deceptive practices from the outset, this will make it easier for consumers to trust the sustainability claims they encounter, while ensuring a level playing field for companies. This provides clarity and transparency for those companies that already follow international best practice in sustainability certification. Implementing the Change The EmpCo Directive sets out a timetable for EU Member States to transpose these rules into national law, with full implementation expected by mid-2026. The transition period provides businesses with an opportunity to start aligning their practices with the new rules, while pursuing decarbonization and integrating science-based climate- and nature-positive practices into their operations and communicating them to customers. As such, the Directive not only empowers consumers but also challenges businesses to innovate and truly embed sustainability into their operations. It represents a collective step towards a more sustainable and equitable European market, where consumers can make informed choices, and businesses compete on the authenticity of their commitment to the planet. Environmental labels based on a certification scheme, such as the Green Initiative’s climate labels, will play a key role in helping companies to integrate best practices into their business models while also informing customers of their exemplary environmental performance, contributing to value addition and transparency. A Collective Step Towards Sustainability As society embraces the EmpCo Directive, it stands at the threshold of a transformative journey towards sustainability. It’s a journey that requires the participation of all – businesses, consumers, and policymakers – united by the common goal of ensuring a thriving, sustainable future for generations to come. Together, we can turn the tide towards a more sustainable world, where transparency, accountability, and genuine green practices are the norm, not the exception. For advice and support on how your company can meet its climate and nature goals based on sound technical practices that can deliver new competitive advantages and innovation in products and services, please contact us. Written by Frédéric Perron-Welch, Head of Climate and Nature Policy from the Green Initiative Team.

The European Union Raises the Bar on Climate Claims: Why Tackling Greenwashing is Key to Empowering Consumers for a Sustainable Future Read More »

EU Implements Strict Measures to Ensure Deforestation-Free Supply Chains

Leave a Comment / Green Initiative

In the wake of environmental crises and the looming threat of deforestation, the European Union has taken a decisive step towards protecting global forests. The EU’s recent implementation of stringent regulations to prevent deforestation-linked supply chains marks a pivotal moment in sustainable trade practices. Under these new rules, companies and traders within the EU have been granted an 18-month transition period to comply. The regulations, sanctioned by the European Parliament and EU member nations, fundamentally aspire to eliminate goods from the EU market that contribute to deforestation and forest degradation, both within the EU and across the globe. Virginijus Sinkevičius, the Commissioner for the Environment, emphasized the broader impact of these regulations, stating, “This law will not only help protect forests worldwide but also increase the demand for products not linked to deforestation.” This directive offers an open market for all countries, provided they can substantiate their products’ deforestation-free status, encouraging collaboration with international partners to ensure effective implementation and success. This regulation’s heart lies in a concerted effort to combat climate change and preserve biodiversity. It places a binding duty of care on relevant companies placing specific goods on the EU market or exporting them outside the EU. This encompasses commodities like palm oil, beef, soy, coffee, cocoa, wood, rubber, and their derived products, identified as primary drivers of deforestation due to extensive agricultural expansion. The obligations thrust upon companies are rigorous. Operators and traders must unequivocally demonstrate that their products have no association with deforestation, including proof of being sourced from lands cleared before December 31, 2020, and compliance with all pertinent legislations in their country of origin. The mandate further requires these entities to meticulously document geographical specifics regarding the agricultural lands involved in production for verification purposes. Non-compliance with these regulations will not be tolerated lightly. Member States are mandated to enforce effective and dissuasive sanctions, ensuring adherence to the guidelines. Additionally, the list of monitored raw materials is subject to regular review and updates, reflecting any shifts in deforestation patterns or newly available data. Recognizing the varying capacities of businesses, smaller enterprises will benefit from an extended adjustment period to align with these regulations effectively. The European Commission will introduce a comparative assessment system, critically evaluating countries or regions based on their deforestation and forest degradation risk levels. This assessment will determine the extent of company obligations tailoring requirements to correspond with the assessed risk levels. Implementing these regulations signifies a monumental stride towards sustainable commerce, underscoring the EU’s commitment to combatting deforestation and its far-reaching implications. It reinforces environmental conservation efforts and sets a precedent for responsible global trade practices, fostering a future where economic progress harmonizes with ecological preservation. Source: European Commission Related Articles

EU Implements Strict Measures to Ensure Deforestation-Free Supply Chains Read More »