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How Destinations Can Become Climate Certified and Why It Matters

In today’s climate-conscious world, destinations seeking to be Climate Certified must follow a structured process, provided by Green Initiative. The certifications align them with international sustainability frameworks, including the Paris Agreement and Glasgow Declaration. Here’s how destinations can get certified, and why they should do so. Steps to Climate Certification Why Pursue Certification? Inspiration from Machu Picchu’s Journey A prime example of climate certification success is Machu Picchu, which was recently recertified as Carbon Neutral after achieving an impressive 18.47% reduction in carbon emissions since its 2021 certification. This ancient site has become a global leader in sustainable tourism by implementing comprehensive emission reduction measures, waste management systems, and reforestation projects. Machu Picchu’s journey proves that iconic destinations can effectively align their operations with climate goals while preserving their cultural and natural heritage. By achieving climate certification from Green Initiative, destinations contribute to the global fight against climate change and position themselves as top choices for responsible travelers and businesses. The certification process fosters resilience, ensures compliance with international standards, and paves the way for a sustainable future. You can read the full story here for more on Machu Picchu’s inspiring climate action. How UNESCO-Designated Sites Are Leading Climate Action Destinations looking to achieve climate certification can draw inspiration from UNESCO-designated sites, which are actively integrating climate action into their preservation efforts. As outlined by Green Initiative, UNESCO sites like natural reserves and cultural landmarks are adopting sustainable practices to safeguard both heritage and ecosystems. These sites are not only reducing emissions but also enhancing climate resilience by protecting biodiversity, demonstrating that climate-conscious tourism is feasible and essential for long-term conservation. For more on this topic, visit here. Bonito’s Leadership in Climate Action Another outstanding example of climate certification is Bonito, a renowned ecotourism destination in Brazil. Bonito achieved climate certification through its commitment to sustainability, implementing actions that have reduced its carbon footprint while preserving its natural wonders. Bonito’s certification underlines the importance of eco-friendly practices in tourism, proving that destinations can thrive while protecting their ecosystems. City mayors and tourism leaders can follow Bonito’s lead by engaging with Green Initiative to guide their climate action efforts. “We are here today because this is the result of work done by the destination for many years. Bonito is inherently responsible, and this certification is not just an award but a global commitment that Bonito makes to the world, to become an even more responsible destination. This achievement reflects decades of responsible management, environmental care, and the dedication of local businesses and guides. Celebrate, but also remember that we have an even greater commitment moving forward to achieve more in the coming years.” – Bruno Wendling, president director of Fundtur, emphasized the importance of Bonito’s long-standing efforts in achieving certification. For more information, see here. A Call to Action for City Mayors and Tourism Secretariats City mayors and secretariats play a critical role in shaping sustainable tourism and reducing their cities’ environmental impact. By partnering with Green Initiative, cities can embark on a journey toward climate certification, ensuring a resilient future while promoting eco-friendly tourism. Green Initiative offers expert advisory and guidance, resources, and certification programs to help cities reduce their carbon footprint, protect and restore ecosystems, and lead the way in global climate action. We encourage city leaders to contact us to explore how their destination can become climate-certified and set a benchmark for sustainable urban tourism. We strongly encourage downloading Green Initiative’s Climate Action Guide for Tourism Destinations here. This comprehensive guide provides essential tools and strategies for reducing emissions, improving resource efficiency, and aligning with global climate commitments. By following the steps outlined in the guide, destinations can build resilience, attract eco-conscious travelers, and lead the way in responsible tourism. It’s a critical resource for those ready to take meaningful action for the future. Reach out to us today to start your city’s climate journey!

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Setting Climate and Nature Positive Goals: A Pathway for Sustainable Business Leadership

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In today’s corporate landscape, companies are increasingly adopting climate and nature positive goals to ensure that their business activities reduce environmental harm and contribute to the restoration and preservation of ecosystems. Achieving such goals requires combining strategic planning, emission reduction, and ecosystem restoration. Since our founding, Green Initiative has been helping businesses across various sectors work toward climate positive, carbon neutral, and carbon measured certifications. These certifications enhance organizations’ environmental responsibility and strengthen their market positioning in an era when sustainability is key. What Does It Mean to Be Climate Positive? A climate positive company goes beyond net-zero emissions by actively removing more carbon dioxide from the atmosphere than it emits. This involves efforts such as reducing operational emissions, switching to renewable energy, and supporting nature-based solutions like reforestation and habitat restoration. Achieving climate positive status requires companies to go beyond simply offsetting their carbon footprint. They must engage in activities that directly benefit the environment, ensuring a net positive impact on ecosystems and biodiversity. Certification Pathways: Climate Positive, Carbon Neutral, and Carbon Measured The Green Initiative certification programs provide structured pathways for businesses to reduce their environmental impact and work toward positive outcomes for both the climate and nature: Why Climate Positive Goals Matter? Climate and nature positive goals ensure businesses contribute positively to the planet rather than simply minimizing harm. These goals align with global climate action efforts, such as the Paris Agreement, and support biodiversity preservation under the Convention on Biological Diversity. For businesses, these certifications provide reputational advantages, foster customer loyalty, and attract investment from stakeholders who value sustainability. Companies that achieve climate positive status also position themselves as leaders in the transition to a low-carbon economy. Examples of Companies Setting Climate Positive Goals Here are some examples of businesses that have successfully integrated climate and nature positive goals into their operations through partnerships with Green Initiative: 1. WorldXchange: Pioneering Climate Positive Leadership in Currency Exchange WorldXchange, the first Climate Positive Certified currency exchange company, has set new standards in the financial sector by reducing its carbon footprint by 16% between 2021 and 2023. Furthermore, WorldXchange has gone beyond emissions reductions by planting over 300 trees in Madre de Dios, Peru, and is committed to planting more than 15,000 trees, reaching Forest Friends Accelerator certified partner status. Their efforts, which contribute to carbon sequestration and global climate awareness, position WorldXchange as a forward-thinking leader in integrating sustainability into the financial services sector. 2. Estância Mimosa Ecoturismo: A Leader in Ecotourism and Conservation Located in the heart of Brazil’s Pantanal region, Estância Mimosa Ecoturismo has adopted climate and nature-positive goals to protect the unique ecosystems surrounding its operations. The company has actively reduced its carbon footprint by reforestation projects, sustainable tourism practices, and biodiversity preservation efforts while promoting responsible ecotourism. Their ongoing conservation efforts help offset emissions and contribute to the long-term health of local ecosystems, making them a model for sustainable tourism. 3. Bio-Amayu – AJE Group: Combining Business Growth with Conservation Bio-Amayu, part of the AJE Group, focuses on producing sustainable beverages while protecting the ecosystems in the Amazon Rainforest. By using responsibly sourced ingredients and supporting reforestation projects, Bio-Amayu has made strides toward achieving climate positive goals. In collaboration with Green Initiative, the company is dedicated to reducing its carbon footprint while also investing in the regeneration of Amazonian forests. Their efforts contribute significantly to carbon sequestration and biodiversity protection, exemplifying how businesses can balance economic growth with ecological preservation. 4. Inkaterra Hotels: Regenerative Tourism at Its Best A pioneer in sustainable luxury tourism, Inkaterra Hotels is a shining example of how businesses can align luxury with environmental responsibility. With operations located in some of Peru’s most biodiverse areas, Inkaterra is deeply committed to environmental conservation, scientific research, and the empowerment of local communities. By achieving climate positive certification, Inkaterra supports reforestation and biodiversity conservation projects in the Peruvian Amazon and Andes regions. These efforts are aimed at both offsetting emissions from their hotel operations and contributing to the long-term preservation of Peru’s natural heritage. 5. Kuoda Travel: Promoting Responsible and Sustainable Travel Kuoda Travel, a leading luxury travel company in Peru, has embraced climate positive goals by offering sustainable travel experiences that minimize environmental impact. By partnering with Green Initiative, Kuoda ensures its carbon neutral operations and actively supports conservation efforts through nature-based solutions. Their commitment to reducing the carbon footprint of travel while supporting local conservation projects makes them a leader in the responsible travel sector, ensuring that tourism benefits both people and the planet. How Businesses Can Set and Achieve Climate Positive Goals? For companies aspiring to be climate positive, the Green Initiative certification process provides a roadmap: The Business Case for Climate Positive Goals Businesses that achieve climate positive certification contribute to global climate action and gain a competitive advantage. These companies are well-positioned to adapt to future regulatory changes, attract eco-conscious consumers, and foster greater brand loyalty. Additionally, companies that invest in ecosystem restoration and biodiversity conservation create long-term value for the planet, ensuring that it remains resilient to environmental challenges. Conclusion: Leading the Way Toward a Climate Positive Future The path to becoming climate positive is both an environmental and business imperative. By pursuing certifications through Green Initiative, companies like WorldXchange, Estância Mimosa Ecoturismo, Bio-Amayu – AJE Group, Inkaterra Hotels, and Kuoda Travel are leading the charge in creating a sustainable future. These companies demonstrate that integrating climate and nature positive goals is achievable and essential for long-term business success. By taking proactive steps to reduce emissions and restore ecosystems, businesses can ensure they contribute positively to the environment while benefiting from the growing market demand for sustainability. Now is the time for companies to set ambitious goals and take meaningful action toward building a more resilient, sustainable world. Contact us for expert advice on implementing climate and nature positive strategies in your business.

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Recap – Webinar on Regenerative Tourism: The Key Dimension for Ecological Sustainability and Business Competitiveness

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On August 28, 2024, the Green Initiative hosted an exceptional international webinar titled “Regenerative Tourism: The New Dimension for Ecological Sustainability and Long-Term Business Competitiveness.” The event brought together a diverse group of experts, industry professionals, and global stakeholders to discuss the transformative potential of regenerative tourism. The webinar provided attendees with invaluable insights into how regenerative tourism practices are not only reshaping the future of travel but also contributing to global sustainability goals. Frédéric Perron-Welch, Head of Climate and Nature Policy at Green Initiative, kicked off the webinar with a warm welcome. “Regenerative tourism is not just about sustainability; it’s about restoring and enhancing the ecosystems and communities that make tourism possible,” said Perron-Welch, emphasizing the core philosophy of the event. Keynote Presentations Marcos Vaena – Senior Executive at IFC Marcos Vaena provided a comprehensive overview of the International Finance Corporation’s (IFC) Environmental and Social Performance Standards, illustrating how they align with the principles of regenerative tourism. He highlighted the synergies between green finance and regenerative practices, particularly in emerging markets. “In today’s world, going beyond sustainability is crucial for destinations that want to differentiate themselves in a competitive marketplace. Regenerative tourism offers a blueprint for long-term success by ensuring that tourism projects do not adversely impact the natural assets that these countries possess,” Vaena stated. He also discussed how IFC’s performance standards, which include guidelines on labor conditions, community health, and biodiversity conservation, are critical in boosting competitiveness in the tourism sector. Virginia Fernandez-Trapa – Programme Coordinator, UN World Tourism Organization Virginia Fernandez-Trapa presented a compelling discussion on the “Regenerate Pathway” of The Glasgow Declaration. She emphasized that concept challenges conventional tourism practices by focusing on not only preserving but actively restoring ecosystems. “The regenerate pathway challenges us to go beyond conventional practices, focusing on restoring ecosystems and supporting nature’s ability to draw down carbon”, said Fernandez-Trapa She highlighted how the regenerate pathway is central to the goals of the Glasgow Declaration and emphasized the need for a balanced approach that incorporates environmental, social, and economic pillars of sustainable development. “At present and in alignment with the Glasgow Declaration pathways for us is clear, that regenerative can certainly play a role in accelerating the pace of change towards the needed balance, so that we can ultimately ensure sustainable development of our societies, and we need to integrate those regenerative arteries and policies and actions”, she added. Tenisha Brown-Williams – Senior Tourism Specialist, Inter-American Development Bank Tenisha Brown-Williams captivated the audience with compelling case studies from Barbados and Brazil, showcasing how regenerative tourism can lead to transformative change. She shared the story of Walker’s Reserve in Barbados, a former quarry transformed into a thriving ecotourism destination, and the IDB‘s Salvador program in Brazil, which empowers Afro-Brazilian communities through regenerative tourism. “I want to bring us all to one common point of agreement. We can all agree that in spite of the debates around sustainable turism and regenerative…. I think we could agree that given the climate crisis and other pressing vulnerabilities the global tourism industry must embrace in a new approach, so it is imperative for all stakeholders within the tourism value chain to adopt, what is called a transformative mindset, and this shift really involves moving beyond purely economic objectives to embrace the holistic reflections, which I have highlighted… On some rhetorical questions, we need to ponder: it’s tourism a benefit to the people at the destination or to the tourists?, said Brown-Williams. “I want to propose that a mind cannot be transformed without visible proof of change and tangible evidence of its impact. So the IDB’S Tourism sector framework has a line of action which deals with original knowledge agenda for the tourism sector that covers important issues for which there is a lack of information. We also need to continue to inspire by sharing examples which strengthen community based tourism enterprises such as the examples shared in Belize, the Bahamas and Dominica, with elements of regenerative tourism at it’s core”, she added. “I propose that the future of regenerative tourism hinges on our collective recognition that it is a mindset shift, brought to life through strategic policies and programs, and fully realized through robust partnerships across the entire tourism value chain. It is in this unified understanding and collaborative effort that we will shape a truly regenerated future for the global tourism industry. As we face unprecedented challenges, regenerative tourism offers a path forward that benefits both people and the planet. By fostering inclusive, community-driven initiatives, we can ensure that tourism serves as a powerful tool for positive change and long-term resilience,” she concluded. In closing, Tenisha Brown-Williams emphasized the critical importance of regenerative tourism as a transformative force within the industry. She called on all stakeholders to embrace this new approach, which prioritizes not only environmental sustainability but also social equity and cultural preservation. Inspiring Case Studies Gabriel Meseth – Project Manager, Inkaterra Hotels Gabriel Meseth presented Inkaterra’s pioneering efforts in ecotourism and sustainable development in Peru, focusing on their initiatives in the Amazon rainforest and the Machu Picchu cloud forest. He highlighted the successful restoration of these areas and the innovative waste management strategies that have made Machu Picchu the first carbon-neutral UNESCO Designated Site. “Inkaterra’s approach to regenerative tourism is deeply rooted in scientific research and community engagement. By restoring ecosystems and empowering local communities, we are not only preserving Peru’s natural heritage but also setting new standards for sustainable tourism worldwide,” Meseth explained. He also discussed the importance of public-private partnerships in achieving these ambitious goals, citing the collaboration between Inkaterra, the Green Initiative, and local communities as a model for other regions. André Fortunato – Program Manager, CEPA (Customized Educational Programs Abroad) André Fortunato shared CEPA’s innovative approach to regenerative tourism through their study abroad programs in Costa Rica and Guatemala. He emphasized the importance of service learning and climate-positive actions in educating students and supporting local communities. “Through our programs, students not only learn about sustainability but actively contribute

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Kuoda Travel Obtains Climate Positive Certification, Reaffirming Its Leadership in Sustainable Tourism

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Kuoda Travel, a leading travel agency specializing in creating personalized experiences in South America, has achieved the prestigious Climate Positive certification by Green Initiative. This recognition goes beyond carbon-neutral status and positions the company as a pioneer in sustainable tourism in the region. Since 2014, Kuoda Travel has worked closely with Green Initiative to measure and manage its carbon footprint. This involves a comprehensive assessment of all the emissions generated by its operations, including transportation, accommodations, and activities. Furthermore, engaging in initiatives to offset and mitigate these emissions, such as supporting reforestation projects and investing in renewable energy. The agency had previously obtained Carbon Neutral certification after meticulously measuring and offsetting its carbon footprint through sustainable regional projects. With the recent attainment of the Climate Positive certification, Kuoda neutralizes its greenhouse gas emissions and creates a positive impact on the environment. The Climate Positive certification was obtained after measuring and offsetting 100% of the emissions generated in 2023, with the additional contribution of tree planting in critical areas for ecosystem restoration, such as in Madre de Dios, Peru. This achievement reflects Kuoda Travel’s unwavering commitment to protecting the natural environment and its long-term vision to drive positive change in the tourism industry. “At Kuoda Travel, we have always believed in the importance of traveling consciously, respecting, and preserving the natural wonders we explore with our clients” said Mery Calderón, founder and director of Kuoda Travel. “This commitment is reflected in our tourism operations and the events and activities we organize. By becoming a Climate Positive company, we are not only maintaining our commitment to carbon neutrality but also striving to create a real and lasting impact for future generations.“ Kuoda Travel continues solidifying its leadership in sustainable tourism with a range of initiatives. These include ecosystem restoration projects, supporting renewable energy projects by purchasing carbon credits, promoting regenerative tourism that benefits local communities and the environment, and implementing responsible practices in its operations, such as waste reduction and energy efficiency measures. These initiatives are part of their ongoing commitment to sustainability and belief that responsible tourism can make a positive impact on the world. About Kuoda Travel Founded in 2008, Kuoda Travel is a luxury travel agency based in Cusco, Peru, specializing in designing unique and personalized experiences in South America. The name Kuoda evokes expansion, improvement, learning, and growth, values that guide the company in its meticulous approach to attention to detail and sustainability. Over the years, they have been recognized for excellence in service and unwavering commitment to responsible tourism practices. This commitment has led them to set new standards in the industry, ensuring a responsible and sustainable travel experience for their clients. Their recent achievement of the Climate Positive certification is a testament to this commitment and long-term vision to drive positive change in the tourism industry.For more information, visit https://www.kuodatravel.com/about-us/. Written by Virna Chávez, from the Green Initiative Team.

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'Orchids of Machu Picchu' Exhibition in Singapore

Inkaterra: Pioneering Orchid Conservation with Blockchain Technology

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Nestled in the lush, verdant paradise of the Peruvian Andes, Inkaterra Machu Picchu Pueblo Hotel has always been a beacon for nature lovers and conservationists. The hotel, renowned for its stunning gardens and commitment to ecological preservation, recently achieved a groundbreaking milestone that marries ancient botanical wonders with cutting-edge technology. Inkaterra Asociación and Blockchain Certification Inkaterra Asociación, a sister entity dedicated to scientific research and conservation, announced a revolutionary step in its mission: using blockchain technology to certify the origin and traceability of 26 newly discovered orchid species. This advancement secures the authenticity of these delicate blooms and showcases Inkaterra’s innovative spirit in blending tradition with modernity. A Milestone in Digital Transformation José Koechlin, a visionary behind Inkaterra, pridefully shared this monumental achievement. “We are proud to announce the implementation of blockchain technology to certify the 26 species new to science found at Inkaterra Machu Picchu Pueblo Hotel. Today, thanks to our alliance with Seven Star Internazionale and this innovative certification, we reached a new milestone for our research initiatives in native orchids,” he commented, highlighting the significance of this digital transformation. Preserving Biodiversity for Over 40 Years For over forty years, Inkaterra Asociación has been at the forefront of scientific research in Peru, mainly focusing on the conservation of native orchids. Their meticulous efforts have culminated in preserving 372 species of native orchids within the gardens of Inkaterra Machu Picchu Pueblo Hotel. This impressive collection, recognized by the American Orchid Society as the largest in the world, underscores Inkaterra’s dedication to biodiversity. Global Recognition and Holistic Hospitality The hotel’s accolades speak volumes about its excellence. Named the third-best hotel brand globally in 2018 by Travel + Leisure and recognized by the United Nations as the world’s first Climate Positive hotel brand, Inkaterra has consistently demonstrated a holistic approach to hospitality. The synergy between luxury and environmental stewardship is at the heart of their ethos, and the integration of blockchain technology is a testament to their forward-thinking philosophy. Credibility and Security Through Blockchain Massimiliano Nicastro, CEO of Seven Star Internazionale, elaborated on the benefits of this innovative leap. “This marks an important milestone as Inkaterra launches the world’s first blockchain-certified Peruvian orchids, offering a means of credibility and validation of scientific studies and image registration. Furthermore, Inkaterra Asociación will use the blockchain for the pre-sale and delivery of its books worldwide through NFTs, with maximum security and transparency,” he explained. The move ensures that every orchid and scientific study associated with Inkaterra carries a seal of authenticity that is virtually unbreakable. A Global Crusade for Conservation Fernando Patrón, the commercial director of Seven Star Internazionale, added, “We are joining efforts to show the world the new fruits of Peru and its businessmen, great managers of the country that are now consolidated worldwide thanks to disruptive technology, with blockchain being the most important ally for this great crusade. On this occasion, Inkaterra’s orchids will reach Singapore and the world with blockchain technology through the management of SSI and the MinaSmart technology platform.” ‘Orchids of Machu Picchu’ Exhibition in Singapore In 2023, Inkaterra, celebrating 45 years of scientific research, inaugurated the international exhibition ‘Orchids of Machu Picchu‘ in the renowned Cloud Forest dome of Singapore’s Gardens by the Bay. This groundbreaking event, produced in collaboration with Gardens by the Bay and the Embassy of Peru in Singapore, showcases 87 native orchid species from Machu Picchu, meticulously preserved by Inkaterra through an exceptional technique that maintains their natural shape and color. First International Display of Peruvian Orchids This marks the first time this exquisite collection has been displayed abroad, capturing the intricate beauty and delicate details of Peru’s orchids. Complementing the orchid display was a scale model of the Machu Picchu Historic Sanctuary and various Peruvian orchid species and hybrids cultivated at Gardens by the Bay. An Inca-Inspired Journey Inspired by the Inca Trail, the exhibition featured a replica of the Inti Punku (Sun Gate) and a selection of artifacts from Peru’s ancient cultures, offering visitors a unique journey through history and biodiversity. The opening ceremony, attended by Singaporean authorities and dignitaries, including 16 ambassadors and Ms. Indranee Rajah, Minister of the Office of the Prime Minister, highlighted the extraordinary significance of orchids in Machu Picchu’s biodiversity. Curated by biologist Benjamín Collantes, the exhibition drew hundreds of thousands of visitors during its six-month run, fostering a deeper appreciation for the conservation of orchid species worldwide. Conclusion The alliance between Inkaterra and Seven Star Internazionale signifies more than a technological upgrade; it symbolizes Peru’s rich heritage meeting the future. As the 26 new orchid species journey across the globe, each carries a story of scientific dedication, ecological harmony, and digital innovation. Inkaterra’s pioneering spirit, coupled with its unwavering commitment to nature, sets a precedent for how traditional practices can seamlessly integrate with modern technology. The world watches as these blockchain-certified orchids bloom, not just in the gardens of Machu Picchu but in the global consciousness, reminding us of the beauty that can be achieved when the past and future converge.

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The Role Of Satellite Data And Analytics In Monitoring The Restoration Of Degraded Forests

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The more forests we lose every year, the more we recognize their importance in different industries and daily routines. Awakened by the threat of climate change and alarming forest loss, modern businesses that are in any way connected to forestry start recognizing the need for related mitigation activities. The umbrella term for them is forest restoration — a crucial initiative aimed at reviving degraded ecosystems, enhancing biodiversity, and increasing resilience to climate change. The process involves replanting native trees to restore soil health and revitalize habitats for wildlife. Luckily, there is an innovative technology to help with all this. This article focuses on satellite data analytics — an invaluable tool in restoration efforts. By offering a comprehensive view of forest conditions and changes, free high-resolution satellite imagery allows for more precise and effective restoration strategies, paving the way for a healthier and more resilient planet. But before we jump into more details, let’s discuss why it’s even important. Why Care About Forest Ecosystems It’s common knowledge that trees are pillars holding the Earth’s environmental balance by acting as carbon sinks and absorbing vast amounts of carbon dioxide from the atmosphere. But, as we’ve mentioned in the beginning, their role stretches beyond that. Forests also regulate water cycles, maintain soil health, and provide habitat for a multitude of species. And it works both ways. For example, healthy soil supports tree growth — tree roots support soil health. However, deforestation and forest degradation, driven by logging, agriculture, urban expansion, and aridification have led to significant losses of forest cover globally. Restoring these forest is essential to sustaining ecosystem services and ensuring ecological stability. Satellite Data and Analytics in Forest Monitoring There is no doubt that technology has become a powerful ally in the realm of forest conservation and restoration. One of the most transformative advancements is the use of satellite data and analytics in forest monitoring. With the ability to get access to high-resolution satellite images, scientists and environmentalists can now observe and analyze vast expanses of forest in unprecedented detail. Such an approach not only enhances our understanding of forest dynamics but also provides critical insights for effective management and conservation strategies. By harnessing the power of satellite tech, we can better protect our precious green landscapes and ensure their health and sustainability for future generations. Let’s see how it works for exact purposes. Deforestation Detection By leveraging advanced satellite technologies, we can monitor vast forested areas with remarkable precision and timeliness. This method allows for the detection of deforestation events in near real-time, identifying even subtle changes in forest cover that might go unnoticed be it any other way of observation. High-resolution satellite images provide detailed visual data, enabling researchers to pinpoint the exact locations and extent of forest loss. This kind of knowledge is vital for policymakers and conservationists, enabling them to respond swiftly and effectively to illegal logging activities, desertification, and other threats to forest ecosystems. Monitoring Reforestation Projects For the reforestation to be effective, there has to be proper forest management: one that caters to specific goals, such as recovery from deforestation, harvesting, or wildfires. The choice of trees varies with these goals: some species excel in carbon absorption, while others grow quickly. Restoring ecosystems depends on planting diverse species. Monoculture forests are vulnerable to disease, whereas polyculture forests enhance biodiversity and resilience. Techniques like clearcuts or prescribed fires can accelerate natural restoration. Remote sensing simplifies reforestation management, especially in inaccessible areas. High-resolution satellite imagery provides early insights into progress and detects problems promptly. Vegetation indices help foresters identify and address unhealthy areas, ensuring successful reforestation. Assessing Forest Health A powerful tool here is utilizing vegetation indices, such as the Normalized Difference Vegetation Index (NDVI). This way researchers can evaluate the vitality of forests with remarkable accuracy. NDVI values, derived from high-quality satellite images, depict the difference between visible and near-infrared light reflected by vegetation, providing insights into plant health, biomass, and productivity. These indices highlight areas of vegetation stress or disease, allowing for early detection of issues that could escalate into significant problems. Satellite imagery enables continuous monitoring over large areas, ensuring that even remote or inaccessible forests are included in health assessments. This technology equips environmentalists and policymakers with the data needed to make informed decisions, implement timely interventions, and develop strategies for sustainable forest management. Carbon Sequestration Measurement By utilizing satellite data, experts can accurately estimate the carbon content stored in forests through detailed measurements of tree biomass and growth rates. This advanced technology enables them to quantify the impact of restoration projects on mitigating climate change, providing valuable insights into how effectively these efforts are reducing atmospheric carbon levels. Through such precise monitoring, we can better understand and enhance the role of forests in our global climate strategy. Planning And Tracking Afforestation To ensure successful afforestation and sustainable forest plantations, precise monitoring is key. This is achieved by using data from various satellites like Sentinel-1 and Sentinel-2, and the power of machine learning to compile bi-weekly forest cover data. Choosing the right tree species is also crucial. Analyzing local forest inventories helps select species that thrive, ensuring a positive impact on the ecosystem. Historical satellite imagery can help track regrowth, and combined with spatial analysis, provides a comprehensive view of forest dynamics. This aids in managing tree loss and replanting efforts quite effectively. Benefits of Remote Sensing Remote sensing offers numerous benefits for forest monitoring. It provides an enhanced spatial representation of the monitored area and covers large geographical regions systematically. Non-intrusive and systematic data collection methods ensure minimal disruption to the environment. Increased data frequency allows for more accurate observations, enabling rapid decision-making. Additionally, remote sensing can acquire information in challenging or inaccessible areas, potentially reducing the costs of monitoring programs. At Green Initiative, we utilize high-resolution satellite data for various applications. Over longer periods (e.g. above 3 years) we monitor the abundance of vegetation in our restoration sites by measuring the change in NDVI over time. The results of these

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Machu Picchu - Reduce Carbon Emission Footprint - Carbon Neutral Climate Certification - Green Initiative

Machu Picchu Achieves Significant Reduction in Carbon Emissions Since 2021 Certification

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Lima, June 2024 – Machu Picchu has renewed its certification as the First Carbon Neutral UNESCO Designated Site. This prestigious certification, awarded by Green Initiative, underscores Machu Picchu’s commitment to sustainability and decarbonization. Originally certified in 2021, Machu Picchu continues to lead in sustainable tourism through innovative environmental initiatives and collaborative efforts. Significant Reductions in Carbon Emissions Since its initial certification in 2021, Machu Picchu has made substantial progress in reducing carbon emissions. The total carbon footprint for 2022 was 7,117.55 tCO2eq, representing an 18.77% reduction compared to the 2019 baseline. This impressive reduction was achieved through several key strategies: Decarbonization Strategies, Innovative Waste Management and Circular Economy, and Nature Positive Initiatives Machu Picchu’s approach to waste management and circular economy has been integral to maintaining its carbon-neutral status. The renewal of Machu Picchu’s carbon-neutral certification highlights the success of various decarbonization strategies. These include: These measures have substantially reduced Machu Picchu’s carbon footprint, making it a model for sustainable tourism worldwide. Key Highlights: Collaborative Efforts for Sustainability This achievement was made possible through the collaboration of various stakeholders, including the Municipality of Machu Picchu, Grupo AJE, Inkaterra, and Tetra Pak. Support also came from World Xchange, Luz del Sur, Bosques Amazónicos (BAM), Latam, PROMPERÚ, and the National Chamber of Tourism of Peru (CANATUR). “We are proud to announce that Machupicchu renews its ‘First Carbon Neutral’ certificate. This achievement represents a significant milestone in our effort to promote circular economy models and sustainable cities, where for example, we give new life to bottles, such as Cielo Alcalina which is made 100% from recycled bottles,” says Jorge López-Doriga, Chief Communications and Sustentability Officer in AJE Group. “As a pioneer of regenerative tourism in Peru, Inkaterra is committed to conserving the natural heritage of Machupicchu,” states José Koechlin, founding president of Inkaterra. “This alliance is a success story about the goals that can be achieved when public and private sectors work hand in hand. With the support of the local community, the first destination in Latin America with a circular economy has been achieved. We Peruvians enjoy the privilege of having this cultural and natural heritage of humanity, which entails the great responsibility of caring for it for future generations.” “The result achieved in Machupicchu is the result of significant collaborative effort; however, it is necessary to attract more financial and intellectual capital, with the help of national and international actors, to expand and scale up the accumulated experience. The world needs references in climate action in tourism, and Machupicchu can be a great laboratory for climate action and circular economy of global interest,” states Tatiana Otaviano, Head of Relationship Management at Green Initiative. Mónica Montes, Sustainability Manager of Tetra Pak Andina, specifies the valuable role that the actors in the recycling chain in the country have played in achieving such an important achievement. “At Tetra Pak, we firmly believe in shared responsibility, so the contribution of major allies such as AJE, Inkaterra, the State, among others, allows the renewal of the certification of Machupicchu as a Carbon Neutral Destination to be a testimony of success. From Tetra Pak, we will continue with the commitment to make our packaging contribute to the circular economy and significantly reduce our carbon footprint, thus contributing to a better future,” commented the executive. Global Recognition and Future Goals Machu Picchu’s renewed carbon-neutral certification has received international recognition from UN Tourism, UNESCO, and UN Climate Change. Publications like Lonely Planet have also highlighted this achievement, naming Machu Picchu as one of the ‘Top 10 Best World Tourism News’ in 2021. The ongoing efforts to maintain and enhance Machu Picchu’s sustainability practices demonstrate a broader commitment to combating climate change. This milestone serves as an inspiration for other tourist destinations worldwide, showcasing the benefits of integrating climate action into tourism. As we celebrate this achievement, it is essential to continue fostering public and private partnerships and securing investments to sustain and expand these efforts. Machu Picchu’s journey towards a fully decarbonized future is a beacon of hope and a blueprint for sustainable tourism globally.

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World's Leading Sustainable Organisation 2024 - Green Initiative

Green Initiative Nominated for World’s Leading Sustainable Organisation 2024

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We are delighted to share the news that we have been selected as a 2024 nominee for World’s Leading Sustainable Organisation 2024 In an era where sustainability is more crucial than ever, we are honored to announce that Green Initiative has been nominated for the prestigious “World’s Leading Sustainable Organisation 2024” award by the World Sustainable Travel & Hospitality Awards (WSTHA). This nomination reflects our unwavering commitment to integrating climate action into business models and pioneering sustainable practices in the travel and hospitality industry. Why Your Vote Matters Your vote is not just a gesture of support; it is a powerful statement that sustainable business practices are essential for the future of our planet. By voting for Green Initiative, you are endorsing our efforts. The voting window is open and runs until 2 August. How to Vote Voting for Green Initiative is quick and easy. Simply follow this voting link, select Green Initiative, register and validate your e-mail and cast your vote for “World’s Leading Sustainable Organisation 2024.” Every vote brings us one step closer to achieving this honor and amplifying our impact on global sustainability. Spread the Word Help us spread the word by copying and sharing the link to this blog post with your network. 💚 Click the share buttons at the end of the page for quick and easy sharing in social media. Use the following hashtags to join the conversation and show your support: #VoteForGreenInitiative #SustainableTravel #SustainableTourism #RegenerativeTourism #GreenLeadership #ClimateAction #SustainabilityAwards #GreenInitiative #WorldSustainableTravel #EcoFriendly #ClimatePositive #SustainableBusiness #EcoAwards #GreenFuture #SustainabilityChampions About World Sustainable Travel & Hospitality Awards The World Sustainable Travel & Hospitality Awards, launched at COP28 in Dubai as a sister program to the World Travel Awards, aims to recognize and promote individuals and organizations driving sustainable change in travel and tourism. The initiative aspires for every travel sector entity to achieve a net positive impact and implement best practices to protect communities and destinations. The WSTHA Advisory Board, governs the program by setting standards, criteria, and award categories to reflect sustainable best practices in the travel and hospitality ecosystem. About Green Initiative Suppose you have yet to learn about us. In that case, Green Initiative is a leading organization dedicated to internalizing and promoting sustainable business practices. With a focus on nature and climate action, we partner with companies worldwide to integrate sustainability into their operations, ensuring a better future for our planet. Contact us to learn more about our work and impacts.

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The Importance of Environmental Protection and Climate Change Mitigation in Marketing Strategies

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Incorporating environmental protection and climate change mitigation into a company’s marketing strategy is crucial in today’s business landscape. However, to avoid the pitfalls of greenwashing, companies must ensure their initiatives are genuine and transparently reported. Today’s consumers are not just aware but highly conscious of environmental issues. They demand authenticity from the brands they support. This is where effective and well-implemented marketing strategies come into play. They have the power to not just transform a business’s value proposition but also its organizational identity and culture, thereby fostering consumer trust and loyalty. By committing to science-based actions that are appropriately monitored and reported, companies can demonstrate their genuine impact on transforming value chains. This approach to communication shields organizations and moves them away from greenwashing, positioning the company as a true leader in sustainability. This article explores the importance of integrating environmental protection and climate change mitigation into marketing strategies. It provides actionable steps for companies to implement these principles authentically and effectively. Why Environmental Protection and Climate Change Mitigation Matter Actionable Steps for Marketing Sustainable Practices 4 Top Sustainability Reports and Insights These reports provide comprehensive insights into each company’s commitment to sustainability and the specific actions they are taking to address environmental challenges. Standards Map: Enhancing Transparency and Understanding of Sustainability Standards Standards Map is an essential online tool developed by the International Trade Centre (ITC) that serves to enhance transparency and understanding of sustainability standards across various industries. This platform offers an extensive database of over 300 sustainability standards, codes of conduct, and audit protocols, providing businesses and stakeholders with crucial information to make informed decisions regarding sustainable practices. Key features of Standards Map include detailed overviews of each standard’s requirements, scope, and governance, allowing users to compare and analyze different sustainability frameworks. It also offers insights into the geographic coverage and sectors each standard applies to, facilitating more strategic planning and implementation of sustainability initiatives. By providing this comprehensive information, Standards Map supports businesses in aligning their operations with best practices, achieving compliance, and promoting sustainable development across global supply chains. This tool is invaluable for companies aiming to meet consumer demands for transparency and ethical sourcing while contributing to broader environmental and social goals. Green Initiative procedures and standards are verified by the International Trade Centre’s Standards Map. This verification underscores our transparency and adherence to global sustainability standards. Conclusion Integrating environmental protection and climate change mitigation into marketing strategies is essential for redefining corporate culture and value and having a positive and transformative impact on value chains, planetary well-being, and thriving business success. To avoid greenwashing and ensure authenticity, companies must transparently communicate their sustainability efforts, obtain credible certifications, and create engaging truthful content. Developing genuinely green products, involving the community, and engaging with customers are critical steps in building a robust, eco-friendly brand. As consumers increasingly prioritize sustainability, companies that take meaningful, science-based action and report their progress transparently will be well-positioned to thrive in the evolving marketplace. By implementing these strategies, companies can ensure they meet the growing demand for sustainable practices while positively impacting the environment and securing long-term success. At Green Initiative, we empower organizations to integrate climate action into the core of their business models, helping them achieve decarbonization goals, protect the environment and comply with international standards. Contact us for expert advisory. Written by Yves Hemelryck from the Green Initiative team.

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World Environment Day 2024 - Green Initiative

Celebrating World Environment Day 2024: Honoring Our Planet’s Biomes

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June 5, World Environment Day 2024 On this World Environment Day, we celebrate and commit to protecting the incredible diversity of life on our planet. Each biome plays a crucial role in maintaining Earth’s ecological balance and sustaining life. This year, we are digging deep into land restoration, desertification, and drought resilience under the UN Environment Programme slogan “Our land. Our future. We are #GenerationRestoration.” The Vital Role of Biomes Tropical Rainforests Tropical rainforests, like the Amazon and the Congo Basin, are the lungs of our planet. They are teeming with biodiversity and are vital for regulating the global climate. These irreplaceable treasures support countless species and are essential for our planet’s health. Let’s commit to preserving these lush, vibrant ecosystems. Fun Fact: A single hectare of rainforest can contain over 750 types of trees and 1,500 species of higher plants. Savannas Savannas, spanning Africa, South America, and Australia, support a rich variety of wildlife and ecosystems. These grasslands, with their seasonal rains, remind us of nature’s resilience and the importance of sustainable land use. Protecting savannas ensures the survival of the diverse species that inhabit them. Fun Fact: The Serengeti in Africa hosts the largest terrestrial mammal migration in the world, with over 1.5 million wildebeest and 200,000 zebras making their annual trek. Deserts Deserts, such as the Sahara and the Gobi, teach us about survival and adaptation in the harshest conditions. Despite their arid nature, deserts are teeming with life uniquely adapted to thrive where water is scarce. Protecting these fragile ecosystems is crucial for maintaining their delicate balance. The Great Green Wall initiative, aiming to restore 100 million hectares of land in Africa, exemplifies efforts to combat desertification and promote land restoration. Fun Fact: The Sahara Desert, the largest hot desert in the world, spans 9.4 million square kilometers—about the size of Canada. It is home to over 500 plant species and 90 different species of birds. Diverse Biomes and Their Unique Contributions Temperate Forests Temperate forests, found in North America, Europe, and Asia, enchant us with their changing seasons and diverse flora and fauna. These forests are essential for carbon storage, soil conservation, and providing habitat for countless species. Ensuring these woodlands remain vibrant and healthy is crucial for future generations. Fun Fact: The oldest known tree in the world, a bristlecone pine named Methuselah, is located in California’s White Mountains and is over 4,800 years old. Taiga (Boreal Forest) The Taiga, or Boreal Forest, stretches across Canada, Russia, and Scandinavia, forming the largest terrestrial biome on Earth. These coniferous forests are crucial carbon sinks and home to species uniquely adapted to cold climates. Preserving the Taiga helps combat climate change and supports biodiversity. Fun Fact: The Taiga represents about 30% of the world’s forest cover, playing a significant role in absorbing carbon dioxide from the atmosphere. Tundra The Tundra, with its cold, treeless plains and permafrost, is a reminder of nature’s extremes and the fragility of life in harsh environments. Found in Arctic regions and high mountains, the Tundra is vital in regulating global temperatures and supporting unique wildlife. Fun Fact: The Arctic Tundra is home to the largest and most successful land predator, the polar bear, which can travel over 30 kilometers a day in search of food. Marine Biomes Marine biomes, covering about 70% of Earth’s surface, include oceans, coral reefs, and estuaries. They support an immense variety of life and are crucial for global climate regulation. Protecting our oceans is essential for maintaining the planet’s health. Fun Fact: The Great Barrier Reef in Australia is the largest coral reef system in the world, spanning over 2,300 kilometers and hosting over 1,500 species of fish. Freshwater Biomes Freshwater biomes, such as rivers, lakes, and wetlands, provide habitat for diverse species and are vital for human survival. Lakes, rivers, and wetlands hold 20-30% of global carbon despite occupying only 5-8% of the land surface. The Nile River, widely regarded as the world’s longest waterway, exemplifies the critical importance of freshwater ecosystems. Fun Fact: The Nile River, widely regarded as the world’s longest waterway, flows through 11 different countries and stretches 6,695 kilometers. Terrestrial and Land-Based Ecosystems Soil and Water Soil is the planet’s most biodiverse habitat, with almost 60% of all species living in it. Healthy soils store massive amounts of carbon, which, if released, would cause a huge spike in planetary warming. Only 0.5% of water on Earth is usable and available freshwater, and climate change is dangerously affecting this supply. Over the past two decades, land-based water storage—including soil moisture, snow, and ice—has dropped at a rate of 1 centimeter per year, severely impacting water security and food production. Drylands Drylands cover 41% of the Earth’s land surface and 78% of the world’s rangelands. They generate 44% of global crops, provide feed for half of the world’s livestock, and support the lives and livelihoods of over 2 billion people. Despite their arid conditions, drylands are home to more than a quarter of the world’s forests and a third of global biodiversity hotspots. Protecting drylands is essential for sustaining the ecosystems and communities that depend on them. Farmlands and Urban Ecosystems Farmlands Farmlands are crucial for global food production, yet they face significant challenges. Every five seconds, the equivalent of one football pitch of soil is eroded. It takes 1,000 years to generate just 3 centimeters of topsoil, and every year, more than 24 billion tonnes of priceless topsoil are washed or blown away worldwide. Agricultural expansion continues to threaten forests and biodiversity. The world will need to raise its food production by 60–70% to feed a projected human population of 9 billion by 2050. Close to 75% of the world’s fruit and seed crops depend on pollinators like bees, which contribute to 35% of the world’s total crop production. Despite their importance, pollinators are in serious decline due to intensive agricultural practices, pesticide use, invasive species, diseases, and climate change. Globally, at least 2 billion people depend on the agriculture sector

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