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Green Initiative Finalist for the Green Projects Awards Leading Sustainable Tourism and Climate and Nature Positive Action

Green Initiative: Finalist for the UN Tourism Green Projects Challenge Awards | Leading Sustainable Tourism and Climate and Nature Positive Action

From November 13th to 16th, 2024, the vibrant city of Cartagena, Colombia, hosted the 122nd Executive Council Meeting of the United Nations World Tourism Organization (UN Tourism). This prestigious event brought together global tourism leaders to discuss the future of travel, emphasizing sustainability, resilience, and innovation in a post-pandemic world. Attended by representatives from 47 countries, including 21 deputy ministers, 350 international delegates, and stakeholders from the private sector, civil society, and financial organizations, the Council addressed strategic pillars such as tourism innovation and attracting investments for sustainable development. Amid these significant discussions, Green Initiative achieved a remarkable milestone: we were honored to be named a finalist for the Green Projects Challenge Awards, acknowledging our impactful efforts to drive climate action and foster sustainability in climate and nature through regenerative travel and tourism. Driving Climate Action: Green Initiative at the Green Projects Challenge Awards We are thrilled to announce that Green Initiative has been selected as a finalist for the Green Projects Challenge Awards, co-hosted by CAF – Development Bank of Latin America and UN Tourism. This prestigious accolade recognizes organizations that demonstrate outstanding contributions to: Out of over 500 project submissions, only four finalists were chosen to present their initiatives in a 4-minute pitch during the event. Representing Green Initiative, Tatiana Otaviano Luiz emphasized our dedication to creating a greener, low-carbon future: “As a finalist, we are proud to stand alongside organizations committed to building a sustainable world through innovation and collaboration.” Being recognized for this award is a testament to Green Initiative’s work in helping businesses: Our transformative projects align with the goals of the Green Projects Awards and the broader United Nations Sustainable Development Goals (SDGs), making sustainability an aspiration and a necessity. UN Tourism Executive Council: Spotlight on Sustainable Tourism The 122nd UN Tourism Executive Council Meeting provided a platform to explore how sustainable tourism can address the global climate crisis. Host country Colombia demonstrated its commitment to sustainability through programs promoting biodiversity conservation and eco-friendly tourism development. During the event, delegates emphasized the critical need to balance tourism growth with environmental preservation. This focus resonates with Green Initiative’s vision of a tourism sector that contributes to economic recovery while respecting nature and promoting social inclusion. CAF and UN Tourism: Pioneers of Sustainability and Innovation The Green Projects Challenge Awards, co-hosted by CAF and UN Tourism, aim to recognize projects that embody sustainability leadership. These organizations are pivotal in fostering a future where climate action is at the heart of economic and social development. With more than 500 projects submitted, the awards highlight the collaborative efforts needed to: As a finalist, Green Initiative is honored to join the global movement of organizations leading the fight against climate change. We share this recognition with other exceptional finalists making transformative contributions to sustainability: Rodolfo Salinas Roca, representing Natoure, for pioneering efforts in eco-tourism in Mexico, Alvaro Quiros Rodriguez, with Tequina Wave, for advancing sustainable practices in coastal tourism in Panama, and Gilson Altamar, from Por un Coral Más Vivo, for championing marine conservation and coral restoration in Colombia. Together, we represent a united front in driving innovation, reducing carbon footprints, and fostering a more sustainable future. We extend our heartfelt congratulations to the incredible leaders and organizations recognized at the UN Tourism Green Projects Challenge Awards for their dedication to advancing sustainable tourism and driving positive climate and nature action. A special acknowledgment goes to: Together, your collective efforts inspire hope and action in the global fight against climate change, proving that sustainability is not only possible but essential for a thriving future. 🌍✨ Congratulations to all on your outstanding contributions! Let us continue to work together toward a more sustainable, inclusive, and resilient world. A Commitment to a Low-Carbon Economy Green Initiative’s recognition at the Green Projects Challenge Awards underscores the impact of our efforts to advance sustainable tourism and help industries transition toward a low-carbon economy. By partnering with businesses and governments, we create actionable solutions to address environmental challenges, build climate resilience, and foster sustainable development. As the 122nd UN Tourism Executive Council concluded, it left a renewed sense of optimism about the role of sustainable tourism in tackling the world’s most pressing environmental challenges. Discover how Green Initiative can help your organization lead climate action. Contact us today to learn more. Related content:

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Green Initiative Showcases Machu Picchu as a Model for Carbon-Neutral and Regenerative Tourism at COP16

Green Initiative Showcases Machu Picchu as a Model for Carbon Neutral and Regenerative Tourism at COP16

During the 16th Conference of the Parties to the United Nations Convention on Biological Diversity (COP16), Green Initiative presented the case of Machu Picchu as a model for a Carbon Neutral and Regenerative Tourism Destination. COP16 concluded in Cali after 12 days of intense discussions. Known as “The People’s COP,” the summit was divided into a blue zone for official negotiations and a green zone focusing on civil society participation. According to the Colombian government, the green zone attracted nearly a million visitors, with around 40,000 attending various academic activities. In the blue zone, where negotiations took place, parallel events were also organized in the pavilions of different countries and entities. Among these was the Peru Pavilion, which hosted a series of prominent events, including one titled “Machu Picchu: Carbon-Neutral and Regenerative Tourism Destination.” This session showcased the climate and nature-positive initiatives underway in Machu Picchu, aimed at reducing carbon emissions and restoring ecosystems as part of its tourism management. The panel featured representatives from organizations such as the National Service of State-Protected Natural Areas (SERNANP), AJE Group, Tetra Pak, and Latam Airlines. Panelists emphasized the importance of public-private sector collaboration for the success of projects like Machu Picchu. They recognized the leadership of Green Initiative as a key advisor in the region’s transition to decarbonization and regenerative tourism. COP16 was a platform for dialogue and reflection and marked significant milestones in its final plenary session. Among the most notable were creating a subsidiary body for Article 8J to support Indigenous peoples and local communities, the acknowledgment of Afro-descendant peoples as biodiversity guardians, and the Cali Fund, a global mechanism for the equitable distribution of benefits derived from genetic information. Additionally, collaboration between the Biodiversity and Climate Change agendas was promoted, in preparation for COP29 on Climate Change in Azerbaijan and the upcoming COP30 in Brazil. Colombia also took the opportunity to launch the world’s first biodiversity bonds during COP16, an initiative aimed at involving the private sector in biological diversity preservation. Banco Davivienda, with an investment of up to 50 million dollars from the International Finance Corporation (IFC), will channel these resources into projects with positive biodiversity impacts. Similarly, BBVA Colombia issued another bond, subscribed to by IDB Invest and IFC in two tranches to finance projects with positive biodiversity impacts. Written by Musye Lucen from the Green Initiative team. Related articles:

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Green Initiative and Swiss Impact Fund Alphamundi Join Forces to Drive Climate Mitigation Finance

Green Initiative and Swiss Impact Fund Alphamundi Join Forces to Drive Climate Mitigation Finance

As the world faces escalating climate challenges, the need for innovative financial solutions to support climate mitigation has never been more urgent. In response, Green Initiative and AlphaMundi Group are proud to announce a strategic partnership to accelerate climate certification for select portfolio companies of the Social Alpha Fund. This collaboration represents a critical step toward promoting sustainability and providing these companies with competitive advantages tied to their climate change mitigation efforts. Green Initiative’s Strategy to Expand Climate Finance Access Despite increasing global attention, a significant gap remains between the availability of climate finance and the needs of the private sector. Major financial institutions like the World Bank, IADB, AFD, KFW, and national development banks allocate substantial funds, but these resources often fall short of reaching the businesses that need them most. Barriers such as complex application processes, stringent compliance requirements, and a lack of standardized data impede private sector engagement in climate finance. Green Initiative seeks to overcome these challenges through a comprehensive, structured approach that simplifies access to climate finance. Its four-step strategy focuses on enhancing sustainability rating tools, conducting in-depth portfolio assessments, guiding companies through certification processes, and maintaining continuous impact monitoring. By refining these processes, Green Initiative aims to create more efficient pathways for climate finance allocation on a global scale. AlphaMundi Group: Scaling Climate- and Gender-Responsible Enterprises through Impact Investing AlphaMundi Group, a Geneva-based asset manager, is committed to impact investing with a focus on financing businesses that generate measurable social and environmental impact. AlphaMundi aligns its investments with the United Nations Sustainable Development Goals (SDGs) and supports enterprises dedicated to sustainability, advancing the growth of the green economy. The Social Alpha Fund, managed by AlphaMundi, invests in enterprises across Sub-Saharan Africa and Latin America that drive positive social impact in sectors such as financial inclusion, education, health, and renewable energy. By incorporating carbon certification and net-zero roadmaps into its investment framework, the fund reinforces its commitment to sustainability. This ensures that portfolio companies not only achieve economic success but also contribute meaningfully to climate resilience and a healthier planet. “This collaboration with Green Initiative is AlphaMundi Group’s first attempt to deliver specialised technical assistance related to climate change mitigation through decarbonisation roadmaps and carbon footprint certification. We look forward to seeing the results of GI advisory pilots with select portfolio companies in 2025 to inform a more sistematic approach across our global SME portfolio from 2026 onwards.” Tim Radjy – Chairman, AlphaMundi Group Ltd. Tim Radjy is the Founder and a Managing Partner at AlphaMundi Group (AMG) in Switzerland since 2008, a board member of AlphaMundi Foundation (AMF) since 2017, the Chair of the SocialAlpha Investment Fund (SAIF) in Luxembourg that he created in 2009, the Chair of the AlphaJiri Investment Fund (AJIF) investment committee in Mauritius since fund inception in 2019. Building a Sustainable Future Together As we strive for a more sustainable future, partnerships like this between Green Initiative and AlphaMundi will play a pivotal role in directing financial resources toward impactful climate solutions. By supporting high-impact businesses and fostering decarbonization efforts, these collaborations will accelerate the transition to a low-carbon economy and enable us to confront the global climate crisis. Together, we can drive significant progress and create a more sustainable and resilient world. “The challenge of securing finance for companies that deliver net-positive benefits for climate, nature, and society is immense and requires collective action to accelerate progress toward a low-carbon economy. Green Initiative’s partnership with AlphaMundi and AlphaMundi Foundation aims to overcome these barriers by mobilizing impact investment funds, driving innovation, and scaling climate mitigation finance in Latin America and Africa.”  Giovanni Ginnatta – Head of Climate Mitigation Finance at Green Initiative Contact us to learn more about our certification services, and receive expert climate and nature positive advice for your business organization in becoming Climate Positive, Carbon Neutral or Carbon Measured certified.

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Join Us at COP 16 Machu Picchu – A Carbon Neutral and Regenerative Tourism Destination

Join Us at COP 16: Machu Picchu – A Carbon Neutral and Regenerative Tourism Destination

At this year’s COP 16, we are excited to invite you to a key side event, organized by Green Initiative, focusing on how one of the world’s most iconic sites—Machu Picchu—is becoming a global leader in sustainable tourism. Discover how collaboration between public and private sectors is making Machu Picchu a carbon-neutral and regenerative tourism destination, setting a benchmark for ecological restoration and sustainable travel. Join us as we explore how this UNESCO World Heritage site is becoming a global example of climate and nature positive tourism. This event will dive into the innovative approaches taken to protect Machu Picchu’s natural environment while boosting local economies and community engagement. The conversation will center on how carbon neutrality and ecosystem restoration are integrated into tourism, creating a model for other global destinations. 🌿 Event: Machu Picchu: Carbon Neutral and Regenerative Tourism Destination 📅 Date: Friday, October 25⏰ Time: 1:30 PM – 2:45 PM📍 Location: Peru Pavilion, Cali, Colombia Why Attend? Machu Picchu is not just a symbol of cultural history but now also stands as a model for green tourism. This event will highlight the collaborative efforts that have transformed this destination into a carbon-neutral site, with regenerative practices that are reviving local ecosystems and supporting sustainable economic growth for the region. Key Speakers: 🗣 Moderated by: Musye Lucen, Carbon Management Advisor and Youth Leader Program Advocate at Green Initiative. What to Expect Can’t make it in person? No worries! You can catch the event via live stream on Youtube. Let’s come together to create a blueprint for sustainable tourism that not only preserves cultural heritage but also nurtures the environment for future generations. Why COP 16 is a Turning Point for Global Biodiversity Taking place from October 21 to November 1, 2024, in Cali, Colombia, COP 16 (the 16th Conference of the Parties to the Convention on Biological Diversity) is a pivotal moment for global biodiversity efforts. This conference aims to convert the ambitious goals set by the Kunming-Montreal Global Biodiversity Framework into actionable strategies. These goals include protecting 30% of Earth’s land and oceans by 2030 and mobilizing $200 billion annually to restore biodiversity. COP 16 brings together governments, NGOs, the private sector, and Indigenous communities to address urgent challenges like habitat loss, biodiversity finance, and equitable benefit-sharing. Colombia, as one of the most biodiverse countries in the world, is a fitting host, underscoring the urgency of preserving ecosystems critical to the planet’s future​. Together, we can lead the way to a more sustainable and regenerative future for tourism and the planet. 🌱

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Green Initiative's Climate and Nature Positive Sustainability Work Featured in One Planet Network's Tools and Resources A Major Step for Global Climate Action

Green Initiative’s Climate and Nature Positive Sustainability Work Featured in One Planet Network’s Tools and Resources: A Major Step for Global Climate Action

In a powerful endorsement of our efforts to drive climate and nature positive sustainability in tourism, Green Initiative has been prominently featured in the One Planet Network’s Tools and Resources section, a key platform for advancing climate-positive action. Several landmark projects, including the Carbon Neutral Certification renewal of Machu Picchu, the Climate Action Guide for Tourism Businesses and Destinations publication, and a comprehensive International Webinar on Regenerative Tourism, are now listed among vital tools supporting global climate action planning. Machu Picchu’s Carbon Neutral Certification: A Global Model for Heritage and Sustainability At the forefront of these efforts is the successful renewal of Machu Picchu’s Carbon Neutral Certification, a project led by Green Initiative now featured on the One Planet Network. The certification underscores the site’s ongoing commitment to reducing its environmental impact. It serves as a model for other world heritage sites aiming to align with the objectives of the Glasgow Declaration on Climate Action in Tourism. This achievement is highlighted in the One Planet Network’s news section, emphasizing the importance of carbon-neutral strategies in heritage tourism. Read more about Machu Picchu’s Carbon Neutral Certification here. The Climate Action Guide: A Vital Tool for Tourism Operators Green Initiative’s Climate Action Guide for Tourism Businesses and Destinations is now available through the One Planet Network’s Tools and Resources. This guide provides a practical, action-oriented framework for tourism stakeholders to create and implement climate-positive action plans. It addresses key areas such as reducing carbon emissions, adopting renewable energy, improving waste management, and integrating sustainable business practices. The guide offers step-by-step strategies for tourism operators looking to advance their climate commitments in line with the Glasgow Declaration, making it an indispensable resource for businesses and destinations seeking to reduce their carbon footprints. Access the Climate Action Guide for Tourism Businesses and Destinations here. International Webinar on Regenerative Tourism: Expanding the Scope of Sustainability Also featured on the platform is the recording of an insightful International Webinar on Regenerative Tourism, co-hosted by Green Initiative. This webinar explores the concept of regenerative tourism, which aims to minimize environmental harm and restore and rejuvenate ecosystems. As businesses and destinations seek ways to contribute positively to the environment, this approach offers a new paradigm for ecological sustainability and long-term competitiveness in the tourism sector. The webinar provides valuable knowledge on how tourism can be a force for ecological restoration, helping businesses implement practices that leave destinations better than before. Watch the International Webinar on Regenerative Tourism here. Empowering Climate Action in Tourism Through One Planet Network The inclusion of Green Initiative’s work in the One Planet Network’s Tools and Resources section signifies a major step forward in empowering tourism operators to actively participate in global climate action. These resources—from real-world examples of Machu Picchu’s carbon neutrality to actionable guides and educational webinars—are now accessible to tourism businesses, destinations, and stakeholders worldwide. This collaboration strengthens the push for a more sustainable and climate-resilient tourism industry, reinforcing that tourism can lead global efforts to fight climate change. By leveraging these tools and resources, destinations worldwide can follow the path paved by Green Initiative, taking bold steps toward reducing their environmental impact while enhancing the resilience of their operations. Contact us to learn more about our services and receive expert climate and nature positive advice for your business organization. Related articles

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Green Initiative at the One Planet Network Forum 2024

Green Initiative at the One Planet Network Forum 2024

In September, Green Initiative participated in the One Planet Network Forum 2024 in Rio de Janeiro, participating in the panel “Tourism Reimagined: Towards Circular, Low Carbon, Regenerative, and Inclusive Operations.” We shared our work on sustainable tourism and explored how the industry can drive positive environmental change. Our discussion highlighted practical ways to integrate circular economies, low carbon practices, and inclusive approaches in tourism, with valuable contributions from leading organizations like @fundtur.ms, @grupo.cataratas, @embraturbrasil, @unwto, and @unep. This was an inspiring platform to showcase the importance of Climate and Nature Positive organizations and their action initiatives in tourism. As proud signatories of the #GlasgowDeclarationinTourism, we continue to drive climate action in the tourism sector, fostering sustainable operations that benefit both people and the planet—leading by example @greeninitiative.eco. We’re thrilled to congratulate Grupo Cataratas and Amazon Ecopark Jungle Lodge for becoming signatories to the Glasgow Declaration on Climate Action in Tourism! Their commitment to driving climate action in tourism is a decisive step towards reducing emissions and enhancing sustainability within the industry. By joining this global initiative, they are helping to create a more climate-resilient and nature-positive future for tourism. We applaud their leadership and look forward to seeing the positive impact of their efforts! We want to thank all our friends who joined the panel with Matheus Mendes from the Green Initiative team for their brilliant insights during the panel and for contributing to an inspiring discussion. Matheus’s input on circular and regenerative tourism practices was key to demonstrating how tourism can catalyze environmental and social benefits. The collective expertise in the room made for an engaging and impactful session, and we’re grateful to all involved for pushing the conversation forward!

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Green Initiative Selected as Finalist in the Green Projects Innovation Challenge Pioneering a New Era of Sustainable Tourism in Latin America and the Caribbean (1)

Green Initiative Selected as Finalist in the Green Projects Innovation Challenge: Pioneering a New Era of Sustainable Tourism in Latin America and the Caribbean

We are thrilled to announce that Green Initiative has been selected as a finalist in the Green Projects Innovation Challenge—a groundbreaking effort led by UN Tourism in collaboration with the Development Bank of Latin America and the Caribbean (CAF). This challenge, designed to accelerate innovation in the tourism sector, aims to reshape the industry by promoting green projects that enhance sustainability, reduce emissions, and generate positive social and economic impact, particularly in rural and community tourism. A Transformative Vision for Tourism The Green Projects Innovation Challenge emerges at a pivotal moment for the tourism industry. As global travel rebounds, there is an increasing call for tourism experiences that captivate travelers and foster ecological and social transformation. With the Latin America and the Caribbean sector showing significant resilience—achieving 87% of 2019 tourism levels between January and July 2023—this is a crucial opportunity to rethink how tourism operates. At the heart of this challenge is a drive to push forward innovation that addresses both environmental imperatives and the evolving demands of travelers who increasingly seek responsible and sustainable experiences. As part of this initiative, the Green Projects Innovation Challenge recognizes the critical role that green projects play in promoting sustainability. The tourism sector, a significant contributor to global economies, must now confront pressing emissions, waste management, and ecosystem preservation challenges. By supporting initiatives that harness new ideas and technologies, UN Tourism and CAF are striving to make tourism a driver of positive change for local communities, ecosystems, and economies. Green Initiative: Driving Decarbonization and Ecological Restoration Green Initiative’s selection as a finalist underscores the impact of our work in decarbonizing and restoring ecosystems, particularly through the innovative application of technology and data. Our model, built on five key stages of decarbonization and validated by international standards, has already generated measurable value for tourism businesses and destinations. By integrating climate action into business models, we empower our clients to reduce emissions while unlocking opportunities for climate-smart innovations in products and services. In line with the goals of the Green Projects Innovation Challenge, we have also focused on strengthening rural and community tourism, a sector with immense potential for sustainable transformation. By driving ecological restoration and reducing the negative impacts of land-use change, our work aligns with the broader mission to enhance the tourism sector’s contribution to climate goals and biodiversity conservation. Innovation to Address Local and Global Challenges The Green Projects Innovation Challenge seeks to empower startups and enterprises that redefine how tourism interacts with nature. This initiative emphasizes not only the reduction of emissions but also the preservation and regeneration of ecosystems and biodiversity across Latin America and the Caribbean. Doing so offers a pathway for tourism companies to meet the growing expectations of environmentally conscious travelers while fostering local economic development. Our commitment to these goals is evidenced by our authorship of critical resources such as the Climate Action Guide for Tourism Businesses and Destinations and the Brazilian Guide to Climate Action for Tourism Businesses and Destinations, developed in partnership with national tourism organizations. These tools provide essential guidance for tourism companies looking to implement sustainable practices and achieve measurable climate impacts. Building a Future of Climate and Nature Positive Regenerative Tourism Being recognized as a finalist in this challenge affirms our leadership in sustainable tourism and motivates us to continue driving change across the industry. Our participation in initiatives such as the United Nations Climate Change—Climate Neutral Now and the Global Covenant of Mayors for Climate & Energy reinforces our commitment to integrating Climate-Positive and Nature-Positive impacts into the tourism sector. As tourism in Latin America and the Caribbean recovers, we are excited to work alongside industry leaders and innovators to ensure this growth is sustainable, inclusive, and transformative. By combining cutting-edge technology with community-focused approaches, we aim to create tourist experiences that are not just memorable, but that also contribute to the long-term health of our planet. A Call for Innovation and Collaboration As we move forward in this challenge, we are eager to collaborate with other visionary organizations and stakeholders who share our mission to make tourism a force for good. Through innovative green projects, we can collectively drive the shift toward a more sustainable tourism industry that prioritizes preserving our natural resources, reducing emissions and uplifting communities. We extend our deepest gratitude to UN Tourism and CAF for recognizing our efforts and for their unwavering support of green projects that are set to transform the tourism sector in Latin America and the Caribbean. Together, we can build a future where tourism plays a leading role in shaping a more sustainable and equitable world. Contact us to receive expert advisory and become a Climate and Nature Positive Certified tourism business or destination. Discover our Climate Positive, Carbon Neutral and Carbon Measured certifications here. Related articles:

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Welcome Érico Mendonça: A Pioneer and Visionary in Sustainable Tourism

We are thrilled to welcome Érico Mendonça, a visionary leader in Brazilian tourism, to our community. With over 35 years of experience shaping the tourism landscape in Brazil, Érico has held pivotal roles, including Secretary of Culture and Tourism for Salvador da Bahia and Superintendent of Tourism Investments for Bahia. He played a crucial role in coordinating the PRODETUR program, which boosted tourism development in the region. Érico’s expertise spans beyond tourism management; he has also made significant strides in tourism-real estate projects, serving as CEO of Prima S.A. His innovative leadership has resulted in landmark developments that blend economic growth with environmental stewardship. Érico is a Senior Consultant for Tourism Development Projects and co-author of the Brazilian Climate Action Guide for Tourism Destinations, a testament to his unwavering commitment to sustainable tourism. His body of work includes numerous publications on the intersection of tourism, socioeconomic development, and real estate in Brazil, making him a thought leader in the field. His notable contributions include: Érico’s work continues to influence how tourism can drive development while fostering environmental responsibility, and we continue to look forward to the impact his forward-thinking ideas will bring to the future of tourism and sustainability. Welcome Érico! #RegenerativeTourism #ClimateAndNaturePositiveTourism 💚🌍🌳🐒👨‍👩‍👧‍👦🏆

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Celebrating World Tourism Day with a Global Milestone Green Initiative Wins as World's Leading Sustainable Organisation

Celebrating World Tourism Day with a Global Milestone: Green Initiative Wins as World’s Leading Sustainable Organisation

On this World Tourism Day, Green Initiative is honored to share a significant achievement: winning as the World’s Leading Sustainable Organisation at the 2024 World Sustainable Travel & Hospitality Awards! This recognition underscores our commitment to a greener, more sustainable tourism industry that regenerates rather than depletes. We extend our deepest gratitude to everyone who voted for us and supported our mission to lead the way in sustainable tourism, climate, and nature positive business. This achievement is as much yours as it is ours!” A Legacy of Impactful Tourism Green Initiative has always believed that tourism can be a driving force for good. We’ve pioneered sustainable tourism practices that balance business competitiveness with ecological preservation through our work with partners like Inkaterra Hotels, WorldXchange, and CEPA (Customized Educational Programs Abroad). What It Means to Be the World’s Leading Sustainable Organisation Winning this prestigious award is more than a recognition—it’s a reminder of our responsibility. From reducing the carbon footprints of our certified businesses to pioneering regenerative tourism models, we’ve made great strides in proving that tourism can benefit both people and the planet. Our Ongoing Commitment As we celebrate this milestone, we reaffirm our dedication to continuing our work with partners and clients worldwide to reduce emissions, restore ecosystems, and create sustainable livelihoods for local communities. As we mark World Tourism Day and celebrate this momentous win, we invite you to be part of this journey. Let’s work together to make travel sustainable, responsible, and regenerative—so that future generations can continue to explore the world while preserving its natural beauty. Designated Sites are Integrating Climate Action UNESCO-designated sites like Bonito and Machu Picchu are leading the way in integrating climate action into tourism through innovative practices such as carbon measurement, ecosystem restoration, and waste management solutions. By adopting climate-smart approaches, these destinations are not only reducing emissions but also enhancing community resilience and attracting eco-conscious travelers. Green Initiative’s collaboration with these iconic sites showcases how tourism can actively contribute to global climate goals and serve as a model for sustainable tourism worldwide. Explore our full article to learn how UNESCO Sites Are Pioneering Climate Action in Sustainable Tourism, and leading by example here. We highly recommend downloading Green Initiative’s Climate Action Guide for Tourism Destinations. This essential resource offers practical tools for reducing emissions, improving resource efficiency, and aligning with global climate goals. By following the guide, destinations can enhance resilience, attract eco-conscious travelers, and lead in sustainable tourism. It’s a must-have for those committed to making a positive impact. Contact us to learn more about our projects, certifications, and how we’re working with companies globally to shape a sustainable tourism industry.

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What Are Green Bonds and Why Are Prices So Low - Green Initiative

What Are Green Bonds and Why Are Prices So Low?

In recent years, green bonds have become a powerful financial instrument, playing a key role in addressing the global challenge of climate change and funding sustainability projects. These bonds support environmentally beneficial initiatives such as renewable energy, biodiversity conservation, and sustainable infrastructure, offering both financial returns and a tangible positive impact on the environment. Despite the promise they hold, green bond prices have been lower than expected due to several market factors. However, the future of green bonds is incredibly bright, with a growing alignment between investor demand and sustainability objectives. Understanding Green Bonds Green bonds operate like traditional bonds but serve a higher purpose—financing projects dedicated to environmental sustainability. Governments, corporations, and institutions issue these bonds to fund projects such as renewable energy development, energy efficiency improvements, and biodiversity conservation initiatives. Green bonds provide an innovative solution to global environmental issues, allowing investors to support the transition to a low-carbon economy while securing returns. Moreover, the market for green bonds is expanding rapidly. With governments and corporations pledging to meet net-zero emissions targets, the demand for green financing climate and nature positive instruments is expected to continue accelerating. Green bonds are thus well-positioned to become a mainstream financial tool for a sustainable future. Why Are Green Bond Prices So Low? Several factors explain why green bond prices have been lower recently: Increasing Supply of Green Bonds As the issuance of green bonds has surged globally, supply now outpaces demand in certain markets. However, this increase in supply is a positive sign that sustainability-focused financing is becoming mainstream. As more investors adopt ESG (Environmental, Social, and Governance) strategies, demand for green bonds is expected to catch up, potentially driving prices higher in the future. Rising Interest Rates Like all fixed-income instruments, green bonds are affected by interest rates. In a rising rate environment, newly issued bonds offer higher yields, making older green bonds less attractive. However, this is a temporary challenge. As central banks stabilize interest rates, green bonds—especially those tied to long-term climate and nature positive environmental projects—will regain their appeal. Perceived Risk of Green Projects While some green bonds finance projects in emerging sectors or developing regions, where risks may be perceived as higher, this is also an opportunity. Investors who understand the long-term potential of green technologies and climate and nature positive sustainability initiatives recognize that these bonds support transformative projects that can generate both environmental and economic returns. Greenium and Market Maturity The concept of greenium, or the premium investors have historically paid for green bonds, is evolving. As the green bond market matures and expands, greenium has diminished, making these bonds more accessible. This signals a healthy market transition, where green bonds no longer command higher prices but instead offer competitive returns, aligning with the expectations of mainstream investors. Greenium and ESG Investment Strategies Green bonds are increasingly attractive to investors seeking to align their portfolios with ESG goals. The diminishing greenium, while lowering bond premiums, actually enhances the accessibility of green bonds, offering competitive returns without sacrificing sustainability. As the market for green finance grows, companies with high ESG commitments, particularly climate and nature positive, are likely to attract more capital, driving even more innovation and positive environmental impact. For investors with a long-term view, green bonds provide a unique opportunity to support projects with positive externalities while maintaining attractive returns. This alignment of financial and environmental performance makes green bonds a compelling part of any sustainable investment strategy. A Quote on Brazil’s Green Bond Market Green bonds have emerged as an essential tool for financing sustainable projects, significantly contributing to the transition to a low-carbon economy. In Brazil, the green bond market is still in its growth phase but already shows enormous potential. Since the first issuance in 2015, the country has accumulated around USD 11.2 billion in issuances. The growth of this market in Brazil is driven by the increasing demand for sustainable investments, both from institutional investors and individuals concerned about the environmental impact of their investments. Additionally, the greenium, which is the price premium that investors are willing to pay for green bonds, is directly related to the supply and, more importantly, the demand for these bonds. This phenomenon is reinforced by the commitments made by large asset managers and financial institutions to direct resources towards projects that promote sustainability. With the growing awareness of climate change and the need for concrete actions, the green bond market in Brazil has significant room for growth. The expectation is that, with favorable public policies and the continuous engagement of the private sector, we will see a substantial increase in green bond issuances in the coming years, contributing to a more sustainable and resilient future. Quotes Marcos Lima, ESG Finance and Investment Banking – Lecturer at FEBRABAN and Coordinator of Sustainable & Climate Finance at BV Bank. A Bright Future for Green Bonds Looking ahead, the future of green bonds is incredibly promising. Several factors will fuel their growth: Increasing Regulatory Support Governments are implementing policies to promote sustainable finance, including green bonds. The European Union’s Green Bond Standard is setting the stage for stronger frameworks that ensure the transparency and integrity of green bonds. These regulations will encourage more issuers to enter the market and provide investors with confidence in the impact of their investments. Climate Commitments and Global Demand With global climate commitments like the Paris Agreement pushing governments and corporations to reduce carbon emissions, the demand for green finance will only grow. Green bonds are at the forefront of financing this transition, offering an efficient way to raise capital for large-scale environmental projects. Investor Appetite for Sustainable Assets As more investors integrate sustainability into their strategies, green bonds will continue to be a key part of the solution. The narrowing greenium makes these bonds more attractive to a broad range of investors, enabling green bonds to move from a niche product to a mainstream asset class. This growing demand, coupled with an increase in green bond issuance, is expected

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