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Green Initiative’s Climate and Nature Positive Sustainability Work Featured in One Planet Network’s Tools and Resources: A Major Step for Global Climate Action

In a powerful endorsement of our efforts to drive climate and nature positive sustainability in tourism, Green Initiative has been prominently featured in the One Planet Network’s Tools and Resources section, a key platform for advancing climate-positive action. Several landmark projects, including the Carbon Neutral Certification renewal of Machu Picchu, the Climate Action Guide for Tourism Businesses and Destinations publication, and a comprehensive International Webinar on Regenerative Tourism, are now listed among vital tools supporting global climate action planning. Machu Picchu’s Carbon Neutral Certification: A Global Model for Heritage and Sustainability At the forefront of these efforts is the successful renewal of Machu Picchu’s Carbon Neutral Certification, a project led by Green Initiative now featured on the One Planet Network. The certification underscores the site’s ongoing commitment to reducing its environmental impact. It serves as a model for other world heritage sites aiming to align with the objectives of the Glasgow Declaration on Climate Action in Tourism. This achievement is highlighted in the One Planet Network’s news section, emphasizing the importance of carbon-neutral strategies in heritage tourism. Read more about Machu Picchu’s Carbon Neutral Certification here. The Climate Action Guide: A Vital Tool for Tourism Operators Green Initiative’s Climate Action Guide for Tourism Businesses and Destinations is now available through the One Planet Network’s Tools and Resources. This guide provides a practical, action-oriented framework for tourism stakeholders to create and implement climate-positive action plans. It addresses key areas such as reducing carbon emissions, adopting renewable energy, improving waste management, and integrating sustainable business practices. The guide offers step-by-step strategies for tourism operators looking to advance their climate commitments in line with the Glasgow Declaration, making it an indispensable resource for businesses and destinations seeking to reduce their carbon footprints. Access the Climate Action Guide for Tourism Businesses and Destinations here. International Webinar on Regenerative Tourism: Expanding the Scope of Sustainability Also featured on the platform is the recording of an insightful International Webinar on Regenerative Tourism, co-hosted by Green Initiative. This webinar explores the concept of regenerative tourism, which aims to minimize environmental harm and restore and rejuvenate ecosystems. As businesses and destinations seek ways to contribute positively to the environment, this approach offers a new paradigm for ecological sustainability and long-term competitiveness in the tourism sector. The webinar provides valuable knowledge on how tourism can be a force for ecological restoration, helping businesses implement practices that leave destinations better than before. Watch the International Webinar on Regenerative Tourism here. Empowering Climate Action in Tourism Through One Planet Network The inclusion of Green Initiative’s work in the One Planet Network’s Tools and Resources section signifies a major step forward in empowering tourism operators to actively participate in global climate action. These resources—from real-world examples of Machu Picchu’s carbon neutrality to actionable guides and educational webinars—are now accessible to tourism businesses, destinations, and stakeholders worldwide. This collaboration strengthens the push for a more sustainable and climate-resilient tourism industry, reinforcing that tourism can lead global efforts to fight climate change. By leveraging these tools and resources, destinations worldwide can follow the path paved by Green Initiative, taking bold steps toward reducing their environmental impact while enhancing the resilience of their operations. Contact us to learn more about our services and receive expert climate and nature positive advice for your business organization. Related articles

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Green Initiative at the One Planet Network Forum 2024

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In September, Green Initiative participated in the One Planet Network Forum 2024 in Rio de Janeiro, participating in the panel “Tourism Reimagined: Towards Circular, Low Carbon, Regenerative, and Inclusive Operations.” We shared our work on sustainable tourism and explored how the industry can drive positive environmental change. Our discussion highlighted practical ways to integrate circular economies, low carbon practices, and inclusive approaches in tourism, with valuable contributions from leading organizations like @fundtur.ms, @grupo.cataratas, @embraturbrasil, @unwto, and @unep. This was an inspiring platform to showcase the importance of Climate and Nature Positive organizations and their action initiatives in tourism. As proud signatories of the #GlasgowDeclarationinTourism, we continue to drive climate action in the tourism sector, fostering sustainable operations that benefit both people and the planet—leading by example @greeninitiative.eco. We’re thrilled to congratulate Grupo Cataratas and Amazon Ecopark Jungle Lodge for becoming signatories to the Glasgow Declaration on Climate Action in Tourism! Their commitment to driving climate action in tourism is a decisive step towards reducing emissions and enhancing sustainability within the industry. By joining this global initiative, they are helping to create a more climate-resilient and nature-positive future for tourism. We applaud their leadership and look forward to seeing the positive impact of their efforts! We want to thank all our friends who joined the panel with Matheus Mendes from the Green Initiative team for their brilliant insights during the panel and for contributing to an inspiring discussion. Matheus’s input on circular and regenerative tourism practices was key to demonstrating how tourism can catalyze environmental and social benefits. The collective expertise in the room made for an engaging and impactful session, and we’re grateful to all involved for pushing the conversation forward!

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Green Initiative Selected as Finalist in the Green Projects Innovation Challenge: Pioneering a New Era of Sustainable Tourism in Latin America and the Caribbean

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We are thrilled to announce that Green Initiative has been selected as a finalist in the Green Projects Innovation Challenge—a groundbreaking effort led by UN Tourism in collaboration with the Development Bank of Latin America and the Caribbean (CAF). This challenge, designed to accelerate innovation in the tourism sector, aims to reshape the industry by promoting green projects that enhance sustainability, reduce emissions, and generate positive social and economic impact, particularly in rural and community tourism. A Transformative Vision for Tourism The Green Projects Innovation Challenge emerges at a pivotal moment for the tourism industry. As global travel rebounds, there is an increasing call for tourism experiences that captivate travelers and foster ecological and social transformation. With the Latin America and the Caribbean sector showing significant resilience—achieving 87% of 2019 tourism levels between January and July 2023—this is a crucial opportunity to rethink how tourism operates. At the heart of this challenge is a drive to push forward innovation that addresses both environmental imperatives and the evolving demands of travelers who increasingly seek responsible and sustainable experiences. As part of this initiative, the Green Projects Innovation Challenge recognizes the critical role that green projects play in promoting sustainability. The tourism sector, a significant contributor to global economies, must now confront pressing emissions, waste management, and ecosystem preservation challenges. By supporting initiatives that harness new ideas and technologies, UN Tourism and CAF are striving to make tourism a driver of positive change for local communities, ecosystems, and economies. Green Initiative: Driving Decarbonization and Ecological Restoration Green Initiative’s selection as a finalist underscores the impact of our work in decarbonizing and restoring ecosystems, particularly through the innovative application of technology and data. Our model, built on five key stages of decarbonization and validated by international standards, has already generated measurable value for tourism businesses and destinations. By integrating climate action into business models, we empower our clients to reduce emissions while unlocking opportunities for climate-smart innovations in products and services. In line with the goals of the Green Projects Innovation Challenge, we have also focused on strengthening rural and community tourism, a sector with immense potential for sustainable transformation. By driving ecological restoration and reducing the negative impacts of land-use change, our work aligns with the broader mission to enhance the tourism sector’s contribution to climate goals and biodiversity conservation. Innovation to Address Local and Global Challenges The Green Projects Innovation Challenge seeks to empower startups and enterprises that redefine how tourism interacts with nature. This initiative emphasizes not only the reduction of emissions but also the preservation and regeneration of ecosystems and biodiversity across Latin America and the Caribbean. Doing so offers a pathway for tourism companies to meet the growing expectations of environmentally conscious travelers while fostering local economic development. Our commitment to these goals is evidenced by our authorship of critical resources such as the Climate Action Guide for Tourism Businesses and Destinations and the Brazilian Guide to Climate Action for Tourism Businesses and Destinations, developed in partnership with national tourism organizations. These tools provide essential guidance for tourism companies looking to implement sustainable practices and achieve measurable climate impacts. Building a Future of Climate and Nature Positive Regenerative Tourism Being recognized as a finalist in this challenge affirms our leadership in sustainable tourism and motivates us to continue driving change across the industry. Our participation in initiatives such as the United Nations Climate Change—Climate Neutral Now and the Global Covenant of Mayors for Climate & Energy reinforces our commitment to integrating Climate-Positive and Nature-Positive impacts into the tourism sector. As tourism in Latin America and the Caribbean recovers, we are excited to work alongside industry leaders and innovators to ensure this growth is sustainable, inclusive, and transformative. By combining cutting-edge technology with community-focused approaches, we aim to create tourist experiences that are not just memorable, but that also contribute to the long-term health of our planet. A Call for Innovation and Collaboration As we move forward in this challenge, we are eager to collaborate with other visionary organizations and stakeholders who share our mission to make tourism a force for good. Through innovative green projects, we can collectively drive the shift toward a more sustainable tourism industry that prioritizes preserving our natural resources, reducing emissions and uplifting communities. We extend our deepest gratitude to UN Tourism and CAF for recognizing our efforts and for their unwavering support of green projects that are set to transform the tourism sector in Latin America and the Caribbean. Together, we can build a future where tourism plays a leading role in shaping a more sustainable and equitable world. Contact us to receive expert advisory and become a Climate and Nature Positive Certified tourism business or destination. Discover our Climate Positive, Carbon Neutral and Carbon Measured certifications here. Related articles:

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Welcome Érico Mendonça: A Pioneer and Visionary in Sustainable Tourism

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We are thrilled to welcome Érico Mendonça, a visionary leader in Brazilian tourism, to our community. With over 35 years of experience shaping the tourism landscape in Brazil, Érico has held pivotal roles, including Secretary of Culture and Tourism for Salvador da Bahia and Superintendent of Tourism Investments for Bahia. He played a crucial role in coordinating the PRODETUR program, which boosted tourism development in the region. Érico’s expertise spans beyond tourism management; he has also made significant strides in tourism-real estate projects, serving as CEO of Prima S.A. His innovative leadership has resulted in landmark developments that blend economic growth with environmental stewardship. Érico is a Senior Consultant for Tourism Development Projects and co-author of the Brazilian Climate Action Guide for Tourism Destinations, a testament to his unwavering commitment to sustainable tourism. His body of work includes numerous publications on the intersection of tourism, socioeconomic development, and real estate in Brazil, making him a thought leader in the field. His notable contributions include: Érico’s work continues to influence how tourism can drive development while fostering environmental responsibility, and we continue to look forward to the impact his forward-thinking ideas will bring to the future of tourism and sustainability. Welcome Érico! #RegenerativeTourism #ClimateAndNaturePositiveTourism 💚🌍🌳🐒👨‍👩‍👧‍👦🏆

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Celebrating World Tourism Day with a Global Milestone: Green Initiative Wins as World’s Leading Sustainable Organisation

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On this World Tourism Day, Green Initiative is honored to share a significant achievement: winning as the World’s Leading Sustainable Organisation at the 2024 World Sustainable Travel & Hospitality Awards! This recognition underscores our commitment to a greener, more sustainable tourism industry that regenerates rather than depletes. We extend our deepest gratitude to everyone who voted for us and supported our mission to lead the way in sustainable tourism, climate, and nature positive business. This achievement is as much yours as it is ours!” A Legacy of Impactful Tourism Green Initiative has always believed that tourism can be a driving force for good. We’ve pioneered sustainable tourism practices that balance business competitiveness with ecological preservation through our work with partners like Inkaterra Hotels, WorldXchange, and CEPA (Customized Educational Programs Abroad). What It Means to Be the World’s Leading Sustainable Organisation Winning this prestigious award is more than a recognition—it’s a reminder of our responsibility. From reducing the carbon footprints of our certified businesses to pioneering regenerative tourism models, we’ve made great strides in proving that tourism can benefit both people and the planet. Our Ongoing Commitment As we celebrate this milestone, we reaffirm our dedication to continuing our work with partners and clients worldwide to reduce emissions, restore ecosystems, and create sustainable livelihoods for local communities. As we mark World Tourism Day and celebrate this momentous win, we invite you to be part of this journey. Let’s work together to make travel sustainable, responsible, and regenerative—so that future generations can continue to explore the world while preserving its natural beauty. Designated Sites are Integrating Climate Action UNESCO-designated sites like Bonito and Machu Picchu are leading the way in integrating climate action into tourism through innovative practices such as carbon measurement, ecosystem restoration, and waste management solutions. By adopting climate-smart approaches, these destinations are not only reducing emissions but also enhancing community resilience and attracting eco-conscious travelers. Green Initiative’s collaboration with these iconic sites showcases how tourism can actively contribute to global climate goals and serve as a model for sustainable tourism worldwide. Explore our full article to learn how UNESCO Sites Are Pioneering Climate Action in Sustainable Tourism, and leading by example here. We highly recommend downloading Green Initiative’s Climate Action Guide for Tourism Destinations. This essential resource offers practical tools for reducing emissions, improving resource efficiency, and aligning with global climate goals. By following the guide, destinations can enhance resilience, attract eco-conscious travelers, and lead in sustainable tourism. It’s a must-have for those committed to making a positive impact. Contact us to learn more about our projects, certifications, and how we’re working with companies globally to shape a sustainable tourism industry.

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What Are Green Bonds and Why Are Prices So Low?

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In recent years, green bonds have become a powerful financial instrument, playing a key role in addressing the global challenge of climate change and funding sustainability projects. These bonds support environmentally beneficial initiatives such as renewable energy, biodiversity conservation, and sustainable infrastructure, offering both financial returns and a tangible positive impact on the environment. Despite the promise they hold, green bond prices have been lower than expected due to several market factors. However, the future of green bonds is incredibly bright, with a growing alignment between investor demand and sustainability objectives. Understanding Green Bonds Green bonds operate like traditional bonds but serve a higher purpose—financing projects dedicated to environmental sustainability. Governments, corporations, and institutions issue these bonds to fund projects such as renewable energy development, energy efficiency improvements, and biodiversity conservation initiatives. Green bonds provide an innovative solution to global environmental issues, allowing investors to support the transition to a low-carbon economy while securing returns. Moreover, the market for green bonds is expanding rapidly. With governments and corporations pledging to meet net-zero emissions targets, the demand for green financing climate and nature positive instruments is expected to continue accelerating. Green bonds are thus well-positioned to become a mainstream financial tool for a sustainable future. Why Are Green Bond Prices So Low? Several factors explain why green bond prices have been lower recently: Increasing Supply of Green Bonds As the issuance of green bonds has surged globally, supply now outpaces demand in certain markets. However, this increase in supply is a positive sign that sustainability-focused financing is becoming mainstream. As more investors adopt ESG (Environmental, Social, and Governance) strategies, demand for green bonds is expected to catch up, potentially driving prices higher in the future. Rising Interest Rates Like all fixed-income instruments, green bonds are affected by interest rates. In a rising rate environment, newly issued bonds offer higher yields, making older green bonds less attractive. However, this is a temporary challenge. As central banks stabilize interest rates, green bonds—especially those tied to long-term climate and nature positive environmental projects—will regain their appeal. Perceived Risk of Green Projects While some green bonds finance projects in emerging sectors or developing regions, where risks may be perceived as higher, this is also an opportunity. Investors who understand the long-term potential of green technologies and climate and nature positive sustainability initiatives recognize that these bonds support transformative projects that can generate both environmental and economic returns. Greenium and Market Maturity The concept of greenium, or the premium investors have historically paid for green bonds, is evolving. As the green bond market matures and expands, greenium has diminished, making these bonds more accessible. This signals a healthy market transition, where green bonds no longer command higher prices but instead offer competitive returns, aligning with the expectations of mainstream investors. Greenium and ESG Investment Strategies Green bonds are increasingly attractive to investors seeking to align their portfolios with ESG goals. The diminishing greenium, while lowering bond premiums, actually enhances the accessibility of green bonds, offering competitive returns without sacrificing sustainability. As the market for green finance grows, companies with high ESG commitments, particularly climate and nature positive, are likely to attract more capital, driving even more innovation and positive environmental impact. For investors with a long-term view, green bonds provide a unique opportunity to support projects with positive externalities while maintaining attractive returns. This alignment of financial and environmental performance makes green bonds a compelling part of any sustainable investment strategy. A Quote on Brazil’s Green Bond Market Green bonds have emerged as an essential tool for financing sustainable projects, significantly contributing to the transition to a low-carbon economy. In Brazil, the green bond market is still in its growth phase but already shows enormous potential. Since the first issuance in 2015, the country has accumulated around USD 11.2 billion in issuances. The growth of this market in Brazil is driven by the increasing demand for sustainable investments, both from institutional investors and individuals concerned about the environmental impact of their investments. Additionally, the greenium, which is the price premium that investors are willing to pay for green bonds, is directly related to the supply and, more importantly, the demand for these bonds. This phenomenon is reinforced by the commitments made by large asset managers and financial institutions to direct resources towards projects that promote sustainability. With the growing awareness of climate change and the need for concrete actions, the green bond market in Brazil has significant room for growth. The expectation is that, with favorable public policies and the continuous engagement of the private sector, we will see a substantial increase in green bond issuances in the coming years, contributing to a more sustainable and resilient future. Quotes Marcos Lima, ESG Finance and Investment Banking – Lecturer at FEBRABAN and Coordinator of Sustainable & Climate Finance at BV Bank. A Bright Future for Green Bonds Looking ahead, the future of green bonds is incredibly promising. Several factors will fuel their growth: Increasing Regulatory Support Governments are implementing policies to promote sustainable finance, including green bonds. The European Union’s Green Bond Standard is setting the stage for stronger frameworks that ensure the transparency and integrity of green bonds. These regulations will encourage more issuers to enter the market and provide investors with confidence in the impact of their investments. Climate Commitments and Global Demand With global climate commitments like the Paris Agreement pushing governments and corporations to reduce carbon emissions, the demand for green finance will only grow. Green bonds are at the forefront of financing this transition, offering an efficient way to raise capital for large-scale environmental projects. Investor Appetite for Sustainable Assets As more investors integrate sustainability into their strategies, green bonds will continue to be a key part of the solution. The narrowing greenium makes these bonds more attractive to a broad range of investors, enabling green bonds to move from a niche product to a mainstream asset class. This growing demand, coupled with an increase in green bond issuance, is expected

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How Destinations Can Become Climate Certified and Why It Matters

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In today’s climate-conscious world, destinations seeking to be Climate Certified must follow a structured process, provided by Green Initiative. The certifications align them with international sustainability frameworks, including the Paris Agreement and Glasgow Declaration. Here’s how destinations can get certified, and why they should do so. Steps to Climate Certification Why Pursue Certification? Inspiration from Machu Picchu’s Journey A prime example of climate certification success is Machu Picchu, which was recently recertified as Carbon Neutral after achieving an impressive 18.47% reduction in carbon emissions since its 2021 certification. This ancient site has become a global leader in sustainable tourism by implementing comprehensive emission reduction measures, waste management systems, and reforestation projects. Machu Picchu’s journey proves that iconic destinations can effectively align their operations with climate goals while preserving their cultural and natural heritage. By achieving climate certification from Green Initiative, destinations contribute to the global fight against climate change and position themselves as top choices for responsible travelers and businesses. The certification process fosters resilience, ensures compliance with international standards, and paves the way for a sustainable future. You can read the full story here for more on Machu Picchu’s inspiring climate action. How UNESCO-Designated Sites Are Leading Climate Action Destinations looking to achieve climate certification can draw inspiration from UNESCO-designated sites, which are actively integrating climate action into their preservation efforts. As outlined by Green Initiative, UNESCO sites like natural reserves and cultural landmarks are adopting sustainable practices to safeguard both heritage and ecosystems. These sites are not only reducing emissions but also enhancing climate resilience by protecting biodiversity, demonstrating that climate-conscious tourism is feasible and essential for long-term conservation. For more on this topic, visit here. Bonito’s Leadership in Climate Action Another outstanding example of climate certification is Bonito, a renowned ecotourism destination in Brazil. Bonito achieved climate certification through its commitment to sustainability, implementing actions that have reduced its carbon footprint while preserving its natural wonders. Bonito’s certification underlines the importance of eco-friendly practices in tourism, proving that destinations can thrive while protecting their ecosystems. City mayors and tourism leaders can follow Bonito’s lead by engaging with Green Initiative to guide their climate action efforts. “We are here today because this is the result of work done by the destination for many years. Bonito is inherently responsible, and this certification is not just an award but a global commitment that Bonito makes to the world, to become an even more responsible destination. This achievement reflects decades of responsible management, environmental care, and the dedication of local businesses and guides. Celebrate, but also remember that we have an even greater commitment moving forward to achieve more in the coming years.” – Bruno Wendling, president director of Fundtur, emphasized the importance of Bonito’s long-standing efforts in achieving certification. For more information, see here. A Call to Action for City Mayors and Tourism Secretariats City mayors and secretariats play a critical role in shaping sustainable tourism and reducing their cities’ environmental impact. By partnering with Green Initiative, cities can embark on a journey toward climate certification, ensuring a resilient future while promoting eco-friendly tourism. Green Initiative offers expert advisory and guidance, resources, and certification programs to help cities reduce their carbon footprint, protect and restore ecosystems, and lead the way in global climate action. We encourage city leaders to contact us to explore how their destination can become climate-certified and set a benchmark for sustainable urban tourism. We strongly encourage downloading Green Initiative’s Climate Action Guide for Tourism Destinations here. This comprehensive guide provides essential tools and strategies for reducing emissions, improving resource efficiency, and aligning with global climate commitments. By following the steps outlined in the guide, destinations can build resilience, attract eco-conscious travelers, and lead the way in responsible tourism. It’s a critical resource for those ready to take meaningful action for the future. Reach out to us today to start your city’s climate journey!

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Setting Climate and Nature Positive Goals: A Pathway for Sustainable Business Leadership

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In today’s corporate landscape, companies are increasingly adopting climate and nature positive goals to ensure that their business activities reduce environmental harm and contribute to the restoration and preservation of ecosystems. Achieving such goals requires combining strategic planning, emission reduction, and ecosystem restoration. Since our founding, Green Initiative has been helping businesses across various sectors work toward climate positive, carbon neutral, and carbon measured certifications. These certifications enhance organizations’ environmental responsibility and strengthen their market positioning in an era when sustainability is key. What Does It Mean to Be Climate Positive? A climate positive company goes beyond net-zero emissions by actively removing more carbon dioxide from the atmosphere than it emits. This involves efforts such as reducing operational emissions, switching to renewable energy, and supporting nature-based solutions like reforestation and habitat restoration. Achieving climate positive status requires companies to go beyond simply offsetting their carbon footprint. They must engage in activities that directly benefit the environment, ensuring a net positive impact on ecosystems and biodiversity. Certification Pathways: Climate Positive, Carbon Neutral, and Carbon Measured The Green Initiative certification programs provide structured pathways for businesses to reduce their environmental impact and work toward positive outcomes for both the climate and nature: Why Climate Positive Goals Matter? Climate and nature positive goals ensure businesses contribute positively to the planet rather than simply minimizing harm. These goals align with global climate action efforts, such as the Paris Agreement, and support biodiversity preservation under the Convention on Biological Diversity. For businesses, these certifications provide reputational advantages, foster customer loyalty, and attract investment from stakeholders who value sustainability. Companies that achieve climate positive status also position themselves as leaders in the transition to a low-carbon economy. Examples of Companies Setting Climate Positive Goals Here are some examples of businesses that have successfully integrated climate and nature positive goals into their operations through partnerships with Green Initiative: 1. WorldXchange: Pioneering Climate Positive Leadership in Currency Exchange WorldXchange, the first Climate Positive Certified currency exchange company, has set new standards in the financial sector by reducing its carbon footprint by 16% between 2021 and 2023. Furthermore, WorldXchange has gone beyond emissions reductions by planting over 300 trees in Madre de Dios, Peru, and is committed to planting more than 15,000 trees, reaching Forest Friends Accelerator certified partner status. Their efforts, which contribute to carbon sequestration and global climate awareness, position WorldXchange as a forward-thinking leader in integrating sustainability into the financial services sector. 2. Estância Mimosa Ecoturismo: A Leader in Ecotourism and Conservation Located in the heart of Brazil’s Pantanal region, Estância Mimosa Ecoturismo has adopted climate and nature-positive goals to protect the unique ecosystems surrounding its operations. The company has actively reduced its carbon footprint by reforestation projects, sustainable tourism practices, and biodiversity preservation efforts while promoting responsible ecotourism. Their ongoing conservation efforts help offset emissions and contribute to the long-term health of local ecosystems, making them a model for sustainable tourism. 3. Bio-Amayu – AJE Group: Combining Business Growth with Conservation Bio-Amayu, part of the AJE Group, focuses on producing sustainable beverages while protecting the ecosystems in the Amazon Rainforest. By using responsibly sourced ingredients and supporting reforestation projects, Bio-Amayu has made strides toward achieving climate positive goals. In collaboration with Green Initiative, the company is dedicated to reducing its carbon footprint while also investing in the regeneration of Amazonian forests. Their efforts contribute significantly to carbon sequestration and biodiversity protection, exemplifying how businesses can balance economic growth with ecological preservation. 4. Inkaterra Hotels: Regenerative Tourism at Its Best A pioneer in sustainable luxury tourism, Inkaterra Hotels is a shining example of how businesses can align luxury with environmental responsibility. With operations located in some of Peru’s most biodiverse areas, Inkaterra is deeply committed to environmental conservation, scientific research, and the empowerment of local communities. By achieving climate positive certification, Inkaterra supports reforestation and biodiversity conservation projects in the Peruvian Amazon and Andes regions. These efforts are aimed at both offsetting emissions from their hotel operations and contributing to the long-term preservation of Peru’s natural heritage. 5. Kuoda Travel: Promoting Responsible and Sustainable Travel Kuoda Travel, a leading luxury travel company in Peru, has embraced climate positive goals by offering sustainable travel experiences that minimize environmental impact. By partnering with Green Initiative, Kuoda ensures its carbon neutral operations and actively supports conservation efforts through nature-based solutions. Their commitment to reducing the carbon footprint of travel while supporting local conservation projects makes them a leader in the responsible travel sector, ensuring that tourism benefits both people and the planet. How Businesses Can Set and Achieve Climate Positive Goals? For companies aspiring to be climate positive, the Green Initiative certification process provides a roadmap: The Business Case for Climate Positive Goals Businesses that achieve climate positive certification contribute to global climate action and gain a competitive advantage. These companies are well-positioned to adapt to future regulatory changes, attract eco-conscious consumers, and foster greater brand loyalty. Additionally, companies that invest in ecosystem restoration and biodiversity conservation create long-term value for the planet, ensuring that it remains resilient to environmental challenges. Conclusion: Leading the Way Toward a Climate Positive Future The path to becoming climate positive is both an environmental and business imperative. By pursuing certifications through Green Initiative, companies like WorldXchange, Estância Mimosa Ecoturismo, Bio-Amayu – AJE Group, Inkaterra Hotels, and Kuoda Travel are leading the charge in creating a sustainable future. These companies demonstrate that integrating climate and nature positive goals is achievable and essential for long-term business success. By taking proactive steps to reduce emissions and restore ecosystems, businesses can ensure they contribute positively to the environment while benefiting from the growing market demand for sustainability. Now is the time for companies to set ambitious goals and take meaningful action toward building a more resilient, sustainable world. Contact us for expert advice on implementing climate and nature positive strategies in your business.

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Recap – Webinar on Regenerative Tourism: The Key Dimension for Ecological Sustainability and Business Competitiveness

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On August 28, 2024, the Green Initiative hosted an exceptional international webinar titled “Regenerative Tourism: The New Dimension for Ecological Sustainability and Long-Term Business Competitiveness.” The event brought together a diverse group of experts, industry professionals, and global stakeholders to discuss the transformative potential of regenerative tourism. The webinar provided attendees with invaluable insights into how regenerative tourism practices are not only reshaping the future of travel but also contributing to global sustainability goals. Frédéric Perron-Welch, Head of Climate and Nature Policy at Green Initiative, kicked off the webinar with a warm welcome. “Regenerative tourism is not just about sustainability; it’s about restoring and enhancing the ecosystems and communities that make tourism possible,” said Perron-Welch, emphasizing the core philosophy of the event. Keynote Presentations Marcos Vaena – Senior Executive at IFC Marcos Vaena provided a comprehensive overview of the International Finance Corporation’s (IFC) Environmental and Social Performance Standards, illustrating how they align with the principles of regenerative tourism. He highlighted the synergies between green finance and regenerative practices, particularly in emerging markets. “In today’s world, going beyond sustainability is crucial for destinations that want to differentiate themselves in a competitive marketplace. Regenerative tourism offers a blueprint for long-term success by ensuring that tourism projects do not adversely impact the natural assets that these countries possess,” Vaena stated. He also discussed how IFC’s performance standards, which include guidelines on labor conditions, community health, and biodiversity conservation, are critical in boosting competitiveness in the tourism sector. Virginia Fernandez-Trapa – Programme Coordinator, UN World Tourism Organization Virginia Fernandez-Trapa presented a compelling discussion on the “Regenerate Pathway” of The Glasgow Declaration. She emphasized that concept challenges conventional tourism practices by focusing on not only preserving but actively restoring ecosystems. “The regenerate pathway challenges us to go beyond conventional practices, focusing on restoring ecosystems and supporting nature’s ability to draw down carbon”, said Fernandez-Trapa She highlighted how the regenerate pathway is central to the goals of the Glasgow Declaration and emphasized the need for a balanced approach that incorporates environmental, social, and economic pillars of sustainable development. “At present and in alignment with the Glasgow Declaration pathways for us is clear, that regenerative can certainly play a role in accelerating the pace of change towards the needed balance, so that we can ultimately ensure sustainable development of our societies, and we need to integrate those regenerative arteries and policies and actions”, she added. Tenisha Brown-Williams – Senior Tourism Specialist, Inter-American Development Bank Tenisha Brown-Williams captivated the audience with compelling case studies from Barbados and Brazil, showcasing how regenerative tourism can lead to transformative change. She shared the story of Walker’s Reserve in Barbados, a former quarry transformed into a thriving ecotourism destination, and the IDB‘s Salvador program in Brazil, which empowers Afro-Brazilian communities through regenerative tourism. “I want to bring us all to one common point of agreement. We can all agree that in spite of the debates around sustainable turism and regenerative…. I think we could agree that given the climate crisis and other pressing vulnerabilities the global tourism industry must embrace in a new approach, so it is imperative for all stakeholders within the tourism value chain to adopt, what is called a transformative mindset, and this shift really involves moving beyond purely economic objectives to embrace the holistic reflections, which I have highlighted… On some rhetorical questions, we need to ponder: it’s tourism a benefit to the people at the destination or to the tourists?, said Brown-Williams. “I want to propose that a mind cannot be transformed without visible proof of change and tangible evidence of its impact. So the IDB’S Tourism sector framework has a line of action which deals with original knowledge agenda for the tourism sector that covers important issues for which there is a lack of information. We also need to continue to inspire by sharing examples which strengthen community based tourism enterprises such as the examples shared in Belize, the Bahamas and Dominica, with elements of regenerative tourism at it’s core”, she added. “I propose that the future of regenerative tourism hinges on our collective recognition that it is a mindset shift, brought to life through strategic policies and programs, and fully realized through robust partnerships across the entire tourism value chain. It is in this unified understanding and collaborative effort that we will shape a truly regenerated future for the global tourism industry. As we face unprecedented challenges, regenerative tourism offers a path forward that benefits both people and the planet. By fostering inclusive, community-driven initiatives, we can ensure that tourism serves as a powerful tool for positive change and long-term resilience,” she concluded. In closing, Tenisha Brown-Williams emphasized the critical importance of regenerative tourism as a transformative force within the industry. She called on all stakeholders to embrace this new approach, which prioritizes not only environmental sustainability but also social equity and cultural preservation. Inspiring Case Studies Gabriel Meseth – Project Manager, Inkaterra Hotels Gabriel Meseth presented Inkaterra’s pioneering efforts in ecotourism and sustainable development in Peru, focusing on their initiatives in the Amazon rainforest and the Machu Picchu cloud forest. He highlighted the successful restoration of these areas and the innovative waste management strategies that have made Machu Picchu the first carbon-neutral UNESCO Designated Site. “Inkaterra’s approach to regenerative tourism is deeply rooted in scientific research and community engagement. By restoring ecosystems and empowering local communities, we are not only preserving Peru’s natural heritage but also setting new standards for sustainable tourism worldwide,” Meseth explained. He also discussed the importance of public-private partnerships in achieving these ambitious goals, citing the collaboration between Inkaterra, the Green Initiative, and local communities as a model for other regions. André Fortunato – Program Manager, CEPA (Customized Educational Programs Abroad) André Fortunato shared CEPA’s innovative approach to regenerative tourism through their study abroad programs in Costa Rica and Guatemala. He emphasized the importance of service learning and climate-positive actions in educating students and supporting local communities. “Through our programs, students not only learn about sustainability but actively contribute

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Kuoda Travel Obtains Climate Positive Certification, Reaffirming Its Leadership in Sustainable Tourism

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Kuoda Travel, a leading travel agency specializing in creating personalized experiences in South America, has achieved the prestigious Climate Positive certification by Green Initiative. This recognition goes beyond carbon-neutral status and positions the company as a pioneer in sustainable tourism in the region. Since 2014, Kuoda Travel has worked closely with Green Initiative to measure and manage its carbon footprint. This involves a comprehensive assessment of all the emissions generated by its operations, including transportation, accommodations, and activities. Furthermore, engaging in initiatives to offset and mitigate these emissions, such as supporting reforestation projects and investing in renewable energy. The agency had previously obtained Carbon Neutral certification after meticulously measuring and offsetting its carbon footprint through sustainable regional projects. With the recent attainment of the Climate Positive certification, Kuoda neutralizes its greenhouse gas emissions and creates a positive impact on the environment. The Climate Positive certification was obtained after measuring and offsetting 100% of the emissions generated in 2023, with the additional contribution of tree planting in critical areas for ecosystem restoration, such as in Madre de Dios, Peru. This achievement reflects Kuoda Travel’s unwavering commitment to protecting the natural environment and its long-term vision to drive positive change in the tourism industry. “At Kuoda Travel, we have always believed in the importance of traveling consciously, respecting, and preserving the natural wonders we explore with our clients” said Mery Calderón, founder and director of Kuoda Travel. “This commitment is reflected in our tourism operations and the events and activities we organize. By becoming a Climate Positive company, we are not only maintaining our commitment to carbon neutrality but also striving to create a real and lasting impact for future generations.“ Kuoda Travel continues solidifying its leadership in sustainable tourism with a range of initiatives. These include ecosystem restoration projects, supporting renewable energy projects by purchasing carbon credits, promoting regenerative tourism that benefits local communities and the environment, and implementing responsible practices in its operations, such as waste reduction and energy efficiency measures. These initiatives are part of their ongoing commitment to sustainability and belief that responsible tourism can make a positive impact on the world. About Kuoda Travel Founded in 2008, Kuoda Travel is a luxury travel agency based in Cusco, Peru, specializing in designing unique and personalized experiences in South America. The name Kuoda evokes expansion, improvement, learning, and growth, values that guide the company in its meticulous approach to attention to detail and sustainability. Over the years, they have been recognized for excellence in service and unwavering commitment to responsible tourism practices. This commitment has led them to set new standards in the industry, ensuring a responsible and sustainable travel experience for their clients. Their recent achievement of the Climate Positive certification is a testament to this commitment and long-term vision to drive positive change in the tourism industry.For more information, visit https://www.kuodatravel.com/about-us/. Written by Virna Chávez, from the Green Initiative Team.

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