Climate positive certification

MAPFRE Peru Launches the Campaign “Sowing a More Sustainable Future” and Reaffirms Its Commitment to Ecological Restoration in the Amazon

MAPFRE Peru Launches the Campaign “Sowing a More Sustainable Future” and Reaffirms Its Commitment to Ecological Restoration in the Amazon

As part of its commitment to sustainability and climate action, MAPFRE Peru has launched the campaign “Sowing a More Sustainable Future”, an initiative that highlights its active role in restoring Amazonian ecosystems and its participation as a co-sponsor of the animated film Milagros: An Extraordinary Bear, the first film in the world to receive the international Climate Positive certification from Green Initiative. This campaign includes the release of a touching video that documents the experience of the MAPFRE Peru team during their visit to Madre de Dios – Tambopata, where they witnessed the tangible impact of the ecological restoration efforts they helped support. During this immersion, they gained insight into the scientific practices behind effective restoration, the challenges facing the Amazon, and the importance of protecting one of the most biodiverse ecosystems on the planet. This journey allowed the MAPFRE Peru team members to deepen their understanding of the urgency of caring for our ecosystems and the role we can all play in ensuring a better future. The restoration project, managed by Forest Friends and implemented by the Inkaterra Association, aims to recover an area of forest degraded by agricultural practices. Thanks to the support of MAPFRE and other companies, over 1,000 trees of species with high ecological, nutritional, medicinal, and commercial value have already been planted—promoting not only forest regeneration but also the well-being of local communities. MAPFRE Peru played an essential role in the Climate Positive certification process of the film Milagros, co-sponsoring the planting of native trees as part of the ecological restoration component of the certification. This action reinforces its view that climate change demands concrete and multi-sectoral responses and shows that sectors such as entertainment can also lead by example in sustainability efforts. With this campaign, MAPFRE Peru becomes a benchmark and reaffirms its commitment to biodiversity conservation and restoration, as well as to sustainable development in the country—inspiring more companies and individuals to be part of the change. Ecological restoration is possible, measurable, and necessary. This article was written by Marc Tristant from the Green Initiative Team. Related Articles

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Bonito Carbono Neutro Wins Prestigious FIDI 2025 Environmental Sustainability Award

Bonito Carbono Neutro Wins Prestigious FIDI 2025 Environmental Sustainability Award

A Historic Victory for Sustainable and Smart Tourism in Brazil and Mato Grosso do Sul Mato Grosso do Sul has once again demonstrated its leadership in sustainable and smart tourism by securing three major awards at the International Smart Destinations Fair (FIDI) 2025. These achievements highlight the state’s dedication to innovation, governance, and environmental responsibility, further solidifying its reputation as a global leader in sustainable tourism practices. The Awards That Define Excellence During FIDI 2025, Mato Grosso do Sul received recognition in three key categories: These accolades confirm that Mato Grosso do Sul is at the forefront of global smart tourism innovation, combining sustainability with technology to enhance visitor experiences while preserving its natural wonders. Bonito, a world-renowned ecotourism destination, has once again proven itself as a global leader in sustainable tourism by winning the Environmental Sustainability Award at the International Smart Destinations Fair (FIDI) 2025. This prestigious recognition reinforces Bonito’s commitment to environmental conservation, climate action, and sustainable tourism practices, setting an example for destinations worldwide. The Significance of the FIDI 2025 Award The International Smart Destinations Fair (FIDI) is one of the most important events in the global tourism industry, bringing together leaders, innovators, and policymakers to discuss the future of smart and sustainable destinations. The Environmental Sustainability Award is given to destinations that demonstrate outstanding achievements in implementing sustainable tourism practices, reducing carbon footprints, and integrating innovative environmental conservation strategies. Winning this award highlights Bonito’s Carbono Neutro Program, which has been instrumental in: Leadership Driving Bonito’s Success Governor Eduardo Riedel reaffirmed Mato Grosso do Sul’s commitment to economic development aligned with environmental preservation, stating: “Mato Grosso do Sul is on a path to achieving carbon neutrality by 2030, demonstrating that economic growth and sustainability can go hand in hand.” Josmail Rodrigues, Mayor of Bonito, also celebrated the achievement, emphasizing the city’s commitment to sustainable development: “Bonito’s recognition at FIDI 2025 reflects the dedication of our entire community in preserving our natural heritage while ensuring economic growth. We will continue working towards innovative solutions that make Bonito a model for sustainable tourism.” The success of Bonito’s sustainability initiatives is the result of strong leadership and collaboration. Bruno Wendling, President of Fundtur MS, emphasized the significance of this achievement: “This award is a testament to Bonito’s leadership in sustainability and climate action. We are proving that it is possible to develop tourism in a way that respects and preserves nature while providing economic benefits to local communities.” Similarly, Juliane Salvadori, Vice Mayor of Bonito and leader of the Bonito Carbono Neutro Program, highlighted the importance of this recognition: “Winning the Environmental Sustainability Award at FIDI 2025 is a proud moment for Bonito. It validates our dedication to creating a sustainable future for tourism, ensuring that future generations can continue to experience the natural beauty of our destination.” Adding to Bonito’s sustainability milestones, the Grupo Rio da Prata has played a crucial role in reinforcing climate action in the region. Their properties, including the Recanto Ecológico Rio da Prata, Lagoa Misteriosa, and Estância Mimosa, have achieved Climate Positive and Carbon Neutral certifications, setting new standards for conservation and responsible tourism. Their ongoing efforts in ecosystem restoration, carbon sequestration, and sustainable visitor experiences continue to position Bonito as a leader in global ecotourism. “The accomplishments of Grupo Rio da Prata showcase how tourism can actively contribute to environmental recovery. By achieving Climate Positive and Carbon Neutral certifications, they set an example of how destinations can balance growth with nature conservation.” – Bruno Wendling, President of Fundtur MS What This Means for the Future This award solidifies Bonito’s position as a benchmark in sustainable tourism not only in Brazil but also on a global scale. It serves as an inspiration for other destinations looking to implement effective climate action strategies while fostering economic growth through responsible tourism. As Bonito prepares to present its success story at COP-30 in Belém, Pará, in November 2025, this recognition will further strengthen its impact on international discussions around sustainable tourism and environmental conservation. A Bright Future for Bonito and Global Sustainable Tourism With its ongoing commitment to sustainability, Bonito is proving that environmental responsibility and tourism excellence can go hand in hand. The FIDI 2025 Environmental Sustainability Award is not just a victory for Bonito but for the entire global movement towards more responsible and climate-conscious tourism. Matheus Mendes, Portfolio Manager at Green Initiative, also emphasized the collaborative and systemic nature of Bonito’s decarbonization efforts: “Bonito’s certification was designed to be advanced collectively. The initial responsibility for the process lies with the municipal government and the state, but the resulting actions have shared responsibilities and broad benefits for society. The next stages of the destination’s decarbonization should prioritize four key pillars: clean mobility, waste treatment, ecosystem restoration, and tourist engagement.” Congratulations to Bonito Carbono Neutro and all those who have contributed to making this achievement possible! 🌿🌍✨ In the Media:

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Record-Breaking Global Temperatures in 2024: What It Means & How We Can Take Climate Action

Record-Breaking Global Temperatures in 2024: What It Means & How We Can Take Climate Action

In a concerning yet unsurprising trend, 2024 has been officially declared the warmest year on record, surpassing previous records set in 2023. According to the National Oceanic and Atmospheric Administration (NOAA), global temperatures in 2024 were 2.32°F (1.29°C) above the 20th-century average (NOAA). This significant rise in temperature underscores the urgent need for climate and nature positive strategies to mitigate further damage. Breaking Records: What Happened in 2024? The year 2024 witnessed unprecedented heatwaves across various regions, with two-thirds of the Earth’s surface experiencing record-breaking temperatures (The Guardian). Key contributors to these soaring temperatures include: The Real-World Impact The consequences of these temperature spikes are already being felt worldwide: Why This Matters: Climate Tipping Points Scientists are particularly concerned about crossing climate tipping points—thresholds beyond which certain changes become irreversible (Carbon Brief). These include: Crossing these tipping points could have catastrophic impacts on human societies, including large-scale displacement and financial destabilization. The Role of Businesses in Climate Action As the climate crisis intensifies, businesses play a crucial role in implementing climate and nature positive solutions. Strategies include: Final Thoughts The record-breaking temperatures of 2024 serve as an urgent reminder that the climate crisis is accelerating. Without swift and decisive action, we risk locking in devastating long-term consequences for future generations. Global collaboration, corporate responsibility, and the adoption of climate certifications are critical for internalizing climate action within businesses and their value chains—transforming sustainability from an obligation into a core strategy, mitigating risks, and securing a thriving, livable planet for future generations. Commit to Real Climate Action and Drive Sustainability. Strengthen Competitiveness. Lead the Future. As markets become increasingly aware of environmental impact, businesses that integrate sustainability gain a competitive advantage. Our Climate Certifications—Climate Positive, Carbon Neutral, and Carbon Measured—along with our Nature Certifications, help position your company as a leader in responsible business practices. 🔹 Expert Guidance – Implement sustainability strategies with confidence.🔹 Certification & Credibility – Strengthen market trust with recognized climate certifications.🔹 Competitive Differentiation – Stand out as a forward-thinking, climate-conscious business.🔹 Future-Proof Operations – Align with global standards and regulatory expectations. Green Initiative is a business dedicated to advising and certifying organizations that seek to accelerate progress toward Climate and Nature Positive impacts. Our approach focuses on designing creative solutions that help businesses address climate and nature risks, overcome market challenges, and seize innovation opportunities—adding value to their offerings while ensuring alignment with the Paris Agreement, the Convention on Biological Diversity, and the United Nations Sustainable Development Goals (SDGs). Stay ahead in an evolving market. Contact us today to learn how climate and nature certifications can enhance your sustainability leadership and business resilience.. 📩 Contact Us.

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The Roadmap to Net Zero: How Travel & Tourism Can Lead the Decarbonization Effort

The Roadmap to Net Zero: How Travel & Tourism Can Lead the Decarbonization Effort

The travel and tourism industry contributes nearly 8% of global carbon emissions, making it a key sector in the fight against climate change. To transition toward a net zero future, businesses must move beyond carbon offsetting and integrate climate action directly into their operations. The World Travel & Tourism Council (WTTC) has developed a Net Zero Roadmap, outlining a strategic framework for decarbonization. This roadmap provides a clear pathway for businesses to measure, reduce, and report emissions, ensuring a transition to climate and nature-positive tourism. The Role of Technology in Accelerating Climate Action Technology is a powerful tool in achieving carbon measurement, emissions reduction, and regenerative tourism. The WTTC’s Roadmap to Net Zero highlights key areas where digital innovation can support decarbonization efforts. Key Technological Innovations for Net Zero Green Initiative’s Contribution Green Initiative integrates technology-driven monitoring solutions into carbon-measured climate projects, ensuring emissions reductions are scientifically verified. Through satellite tracking and digital reporting, companies can transparently monitor carbon sequestration efforts linked to reforestation and ecosystem restoration. Beyond Offsetting: How Insetting Can Maximize Climate Impact Traditional carbon offsetting involves financing external projects to compensate for emissions. While offsetting plays a role in short-term emissions management, it does not address direct operational emissions. The WTTC’s Roadmap to Net Zero prioritizes carbon insetting, which embeds climate action directly into a company’s value chain. This approach reduces emissions at the source rather than outsourcing responsibility​. While carbon offsetting involves investing in external projects to compensate for emissions, carbon insetting focuses on implementing sustainability initiatives within a company’s own operations and supply chain. This direct approach not only reduces emissions at their origin but also fosters long-term environmental and economic benefits for the business. Why Insetting is More Effective than Offsetting How Travel & Tourism Companies Can Implement Insetting Leading companies are pioneering insetting initiatives. For instance, certain cruise lines are investing in hybrid and LNG-powered ships, as well as advanced wastewater management systems, to reduce their environmental footprint. Natural Climate Solutions (NCS) & Green Initiative’s Forest Friends Program Engaging in Natural Climate Solutions (NCS), like reforestation and wetland restoration, enables businesses to sequester carbon effectively while enhancing local biodiversity. Programs such as Green Initiative’s Forest Friends not only offset emissions but also promote ecological balance and support community livelihoods. Green Initiative promotes Nature-Based Solutions (NBS) through its Forest Friends program, helping businesses implement carbon insetting projects that contribute to climate-positive tourism. By restoring forests and degraded ecosystems, these initiatives capture CO₂, enhance biodiversity, and improve climate resilience​. The Four Pillars of Decarbonization: A Practical Guide for Travel & Tourism Businesses The WTTC’s Decarbonisation Action Framework outlines a clear, structured approach for businesses to achieve net zero. This framework is built on four essential pillars​: 1. Assess & Define 2. Build & Enable 3. Reduce & Collaborate 4. Monitor & Report How Green Initiative Supports This Transition Green Initiative provides carbon-measured assessments, insetting solutions, and advanced emissions tracking to help businesses transition to carbon-neutral and climate-positive operations. Our approach ensures businesses align with global climate standards and certification frameworks, maximizing their environmental impact​. Conclusion: A Call to Action for Travel & Tourism Leaders The transition to net zero is no longer optional—it is a business necessity. The travel and tourism sector must take immediate action to reduce emissions, restore ecosystems, and build climate resilience. By adopting carbon measurement strategies, prioritizing insetting over offsetting, and obtaining climate certifications, businesses can lead the transformation toward regenerative tourism and a climate-positive economy. At Green Initiative, we provide science-based climate solutions that go beyond compliance to create lasting environmental impact. Are you ready to start your journey to net zero? Contact Green Initiative today and take meaningful climate action for a sustainable future. This article was written by Ella Baehringer from the Green Initiative team Related Articles

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Financing the Green Future Principles for Tracking Climate Mitigation Investments Green Initiative

Financing the Green Future: Principles for Tracking Climate Mitigation Investments

As most of the world intensifies efforts to combat climate change, the role of climate finance has become increasingly vital. The Paris Agreement has set an ambitious goal: to keep global temperature rise well below 2°C, with a strong commitment to limiting it to 1.5°C. Achieving this target requires a fundamental transformation of the global economy, shifting investments away from high-emission industries and toward nature-positive solutions, such as renewable energy, sustainable transport, and green infrastructure. However, ensuring that financial flows genuinely align with climate goals requires a transparent, standardized framework for tracking and reporting climate mitigation investments. The Common Principles for Climate Mitigation Finance Tracking, developed by multilateral development banks (MDBs) and the International Development Finance Club (IDFC), serve this purpose by establishing clear eligibility criteria for climate-positive investments while excluding those that undermine long-term decarbonization efforts. This article explores the key principles of climate mitigation finance tracking, the sectors benefiting from green investments, and the future of financial strategies aimed at accelerating climate action. The Role of Climate Mitigation Finance Climate mitigation finance is a crucial tool for supporting the transition to a net-zero economy. It ensures capital is directed toward investments that: 1. Reduce or Avoid Greenhouse Gas (GHG) Emissions Reducing greenhouse gas (GHG) emissions is a core pillar of climate mitigation finance, as it directly addresses the root cause of global warming. By shifting investments toward clean energy, low-emission transport, and energy-efficient infrastructure, we can significantly cut carbon emissions while driving economic growth and innovation. Key strategies include transitioning from fossil fuels to renewable energy sources, electrifying transportation systems, and enhancing energy efficiency in buildings and industries. These measures not only reduce dependence on high-carbon energy but also create a foundation for a sustainable, net-zero future. 2. Enhance Carbon Sequestration While reducing emissions is crucial, it is equally important to remove existing carbon dioxide (CO₂) from the atmosphere to mitigate climate change effectively. Carbon sequestration plays a key role in this effort by capturing and storing CO₂ through natural and technological solutions. Investments in reforestation and afforestation restore forests that act as natural carbon sinks, while regenerative agriculture enhances soil health, increasing its capacity to store carbon. Additionally, carbon capture and storage (CCS) technologies provide an industrial-scale solution by trapping CO₂ from power plants and factories before it enters the atmosphere. These approaches work together to offset emissions and contribute to a climate-positive economy. 3. Transition High-Emission Industries Heavy industries such as steel, cement, and chemicals are among the largest contributors to global carbon emissions. Decarbonizing these sectors is essential for achieving a net-zero economy, but doing so requires targeted investments in innovative, low-carbon technologies. One of the most promising solutions is green hydrogen, which serves as a clean alternative to fossil fuels in industrial processes. Additionally, circular economy initiatives—such as waste reduction, recycling, and material reuse—help lower emissions by minimizing resource consumption. The adoption of sustainable construction materials, such as carbon-negative cement and recycled steel, further reduces the environmental impact of the building sector. Without a robust system for tracking climate-positive investments, financial flows could be misallocated to projects that offer only short-term emission reductions while reinforcing long-term fossil fuel dependency. The Common Principles ensure that financial institutions prioritize truly sustainable climate investments. Key Principles for Climate Mitigation Finance Tracking The Common Principles categorize climate mitigation finance into three distinct groups, ensuring investments are aligned with the Paris Agreement and contribute to a nature-positive global economy. 1. Negative- or Very-Low-Emission Activities To achieve a net-zero future, investments must prioritize projects that produce little to no greenhouse gas emissions while actively contributing to deep decarbonization. These activities are fully aligned with global climate targets and represent the most effective pathways toward long-term sustainability. Key areas of investment include renewable energy, such as solar, wind, hydropower, and geothermal, which replace fossil fuels and provide clean, sustainable electricity. Additionally, carbon sequestration projects—including reforestation, soil carbon restoration, and blue carbon initiatives (e.g., mangrove and seagrass restoration)—help remove CO₂ from the atmosphere. Further advancements in low-carbon industrial production are also essential. Technologies such as green hydrogen, carbon-negative cement, and bioplastics provide viable alternatives to traditional, high-emission materials, reducing the environmental impact of key industries. These projects form the foundation of a climate-positive economy and ensure that financial investments drive real, lasting change toward a sustainable world. These projects are fully aligned with net-zero targets and drive deep decarbonization. Examples include: 2. Transitional Activities While the ultimate goal is a fully decarbonized economy, some industries and systems require an intermediate phase to reduce emissions before achieving full sustainability. Transitional activities play a crucial role in this process by improving the efficiency of existing infrastructure while minimizing reliance on fossil fuels. However, these projects must be carefully managed to avoid long-term carbon lock-in and ensure they serve as stepping stones toward net-zero solutions. Key transitional strategies include industrial energy efficiency upgrades, which can reduce emissions by 30–50% through advanced technologies such as waste heat recovery, automation, and energy-efficient manufacturing processes. In the transport sector, hybrid vehicle adoption provides an interim solution, lowering emissions while paving the way for full electrification and hydrogen-powered mobility. Additionally, retrofitting buildings with energy-efficient solutions, such as heat pumps, green roofs, and smart grid integration, helps reduce energy consumption and carbon footprints. By ensuring that transitional activities remain aligned with long-term decarbonization goals, financial investments can maximize climate benefits while accelerating the global shift toward sustainable energy, transport, and industry. These projects reduce emissions in existing systems but still involve some reliance on fossil fuels. They must not create long-term carbon lock-in. Examples include: 3. Enabling Activities Achieving a net-zero economy requires not only direct emissions reductions but also a strong support system that enables the widespread adoption of climate-positive technologies and practices. Enabling activities play a crucial role in facilitating this transition by providing the financial, regulatory, and technological infrastructure needed to scale up green investments. Key enabling strategies include green bonds and sustainability-linked finance mechanisms, which provide dedicated funding for climate mitigation projects. These financial instruments

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Positive Impact Investment The New Frontier of Investments for Climate Action and the Role of Verification Organizations

Positive Impact Investment: The New Frontier of Investments for Climate Action and the Role of Verification Organizations

In recent years, impact investments have gained prominence as a powerful tool to finance initiatives that generate tangible social and environmental benefits. Within this context, impact investments have emerged as innovative financial instruments, offering a unique opportunity to channel resources toward combating climate change and promoting sustainable and social solutions. What Are Impact Investments? Impact investments are a type of debt instrument with a key distinction: the payments are tied to achieving specific social, climate or environmental impact targets. In other words, the repayment is directly linked to the borrower’s ability to meet measurable objectives, such as reducing carbon emissions or restoring ecosystems. This structure is relevant to climate finance because it allows investors to ensure that their capital makes a significant contribution to mitigating climate risks while also generating a financial return. This innovative structure offers a win-win scenario: Transforming Climate Financing: A Paradigm Shift in Resource Allocation The importance of these investment instruments goes beyond being mere financial tools. They represent a paradigm shift in how resources are allocated to mitigate environmental impacts. By effectively channeling capital to companies and projects committed to addressing climate change, these investments drive transformation within the private sector and align financial interests with global sustainability goals. Traditional financing models often lack accountability when it comes to environmental impact. Impact investments flip the script by directly linking financial performance to climate outcomes. This approach channels resources into projects that actively address climate risks while fostering long-term economic resilience. But achieving these lofty goals requires more than just good intentions. For these investments to work, robust systems for monitoring, evaluating, and verifying outcomes are essential. The Role of Independent Verification For impact investments to be effective and truly deliver the desired outcomes, independent evaluation and ongoing verification of results are crucial. This is where organizations like Green Initiative play a vital role. As a specialized third-party entity, Green Initiative provides advisory, certification, and monitoring services for financial institutions—such as funds and banks—that offer financial instruments linked to positive climate and environmental impacts. This is where third-party organizations like Green Initiative step in. As a trusted verifier, Green Initiative ensures that the impacts promised by borrowers are not only measurable but also delivered transparently and effectively. Here’s how: How Green Initiative Ensures Impact Leveraging its expertise, Green Initiative ensures that climate and environmental impacts are measured and monitored accurately and transparently, guaranteeing that resources allocated to these projects are utilized effectively. This advisory role, often referred to as third-party verification, extends beyond merely tracking results. It also helps ensure that borrowers meet the climate mitigation goals agreed upon in their contracts with funders, such as reducing CO2 emissions or enhancing biodiversity. Strengthening Credibility and Transparency One of the standout features of impact investments is their ability to foster transparency and accountability in climate financing. By linking financial success to environmental performance, these instruments ensure that resources are used where they matter most. For example, a company borrowing funds to transition to renewable energy can have its loan terms adjusted based on measurable reductions in carbon emissions. This accountability incentivizes borrowers to achieve their goals while giving investors confidence that their capital is making a tangible difference. By acting as an independent advisor, Green Initiative also strengthens the credibility and transparency of the process. This supervisory role builds trust among all stakeholders—investors, financial institutions, entrepreneurs, and society at large. Through rigorous and impartial audits, Green Initiative validates the impact metrics reported by borrowers, ensuring that funds are appropriately used to achieve the desired outcomes. Beyond Verification: Driving Accountability In this context, Green Initiative’s work goes beyond simply validating results. It also assists financial institutions in monitoring compliance with the impact objectives of the instrument. This can include adjustments to instrument conditions, such as modifying interest rates based on the borrower’s performance. This flexibility ensures that impact investments remain aligned with environmental objectives and promote ongoing accountability among borrowers, incentivizing them to achieve the agreed-upon goals. Positive impact investments are more than just a financial innovation—they’re a strategic approach to driving global sustainability. Here’s why they matter: Unlocking the Potential of Positive Impact Investments Positive impact investments not only offer a way to finance climate mitigation projects but also contribute to building a more sustainable and transparent economy. These investments represent a groundbreaking shift in how we finance climate action. But their success hinges on rigorous monitoring, accountability, and collaboration between stakeholders. However, to unlock their full potential, rigorous monitoring and validation of impacts must be conducted by trustworthy entities like Green Initiative. In doing so, these instruments can ensure that financial resources are effectively directed toward combating climate change, paving the way for a more sustainable future for everyone. At the heart of this ecosystem is Green Initiative, a leader in providing the oversight and expertise that positive impact investments demand. From validating outcomes to guiding borrowers and investors through the intricacies of sustainability metrics, Green Initiative ensures that these financial tools live up to their potential. Our work goes beyond audits and certifications—it helps create a culture of accountability in climate financing, paving the way for a transparent, sustainable future. Now is the time to embrace this innovative approach to climate action. Together, we can drive meaningful change and create a better future for generations to come. Written by Tatiana Otaviano, from the Green Initiative Team.

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Bonito: A Carbon-Neutral Ecotourism Destination to Host the 2025 International Sustainability Forum

Bonito: A Carbon-Neutral Ecotourism Destination to Host the 2025 International Sustainability Forum

In May 2025, Bonito, Mato Grosso do Sul, Brazil—a global leader in sustainable tourism—will host the International Sustainability Forum from May 29 to 31. Known for its pristine natural beauty and pioneering environmental initiatives, Bonito is the perfect venue for this pivotal event, which aims to shape discussions around energy transition and green financing ahead of the COP30 climate conference in Belém. Why Bonito? A Model of Regenerative Tourism Bonito is not just a popular tourist destination; it’s a carbon-neutral certified ecotourism hub. In 2022, the city made history by becoming the first tourism destination in the world to earn this certification. This milestone was achieved through a rigorous collaboration between the Fundação de Turismo de Mato Grosso do Sul (FUNDTUR) and Green Initiative, which assessed and mitigated the carbon footprint of its tourism sector. Key climate and nature positive strategies that contributed to this certification include: Additionally, Bonito is home to Climate Positive Ecotourism Businesses such as Grupo Rio da Prata Ecoturismo and Estância Mimosa, which actively work to create a net positive environmental impact. Grupo Rio da Prata offers eco-friendly snorkeling and diving experiences in its pristine rivers, while engaging in large-scale reforestation efforts and water conservation initiatives. Similarly, Estância Mimosa provides guided tours through stunning waterfalls and trails while implementing carbon sequestration through native tree planting and sustainable farming practices. These businesses exemplify Bonito’s dedication to ecotourism and serve as models for sustainability in the global tourism industry. These initiatives collectively reduce Bonito’s environmental footprint and contribute to its goal of becoming a global leader in climate-smart tourism. Mayor of Bonito, Josmail Rodrigues, highlighted the city’s global leadership in sustainability, stating: “Bonito is a global reference for sustainable tourism, and hosting an event of this magnitude reinforces our commitment to environmental preservation and responsible economic development. The International Sustainability Forum will be a unique opportunity to discuss innovative solutions and establish our city as a model of sustainability for Brazil and the world.” The Significance of the International Sustainability Forum The forum will bring together policymakers, environmentalists, scientists, and industry leaders to discuss: Bonito’s role as host is particularly symbolic. Its transformation into a carbon-neutral destination highlights the power of local initiatives to drive global change, setting an example for other regions aiming to balance economic growth with environmental stewardship. Recognized Leadership in ESG Practices Bonito and the state of Mato Grosso do Sul have gained national and international recognition for their sustainability efforts. In December 2024, Mato Grosso do Sul was ranked among Brazil’s top three regions for ESG practices in sustainable tourism by Embratur. This accolade underscores the state’s forward-thinking approach to tourism development and environmental conservation. Specific achievements include: Bruno Wendling, President of FUNDTUR, stated, “Our goal is to position Bonito as a global model for sustainable and regenerative tourism by ensuring every visitor’s experience contributes positively to the environment. Hosting the International Sustainability Forum further solidifies our commitment to this mission.” Bonito: A Destination Worth Protecting Bonito’s unique ecosystems are its greatest treasure. Highlights include: Through carbon-neutral initiatives and sustainable tourism practices, Bonito is setting a precedent for destinations worldwide, showcasing that natural beauty and environmental responsibility can coexist. What to Expect at the Forum The event promises a wealth of opportunities, including: As the world prepares for the COP30 climate conference, Bonito stands out as a beacon of sustainable innovation and environmental leadership. Hosting the International Sustainability Forum in this Carbon-Neutral Certified city not only amplifies its commitment to protecting natural resources but also inspires other destinations to follow suit. Bonito’s story proves that tourism and sustainability can go hand in hand, paving the way for a greener future. By the Green Initiative Team. Suggested reading:

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Brazil Adopts a Regulated Carbon Market A Milestone in Climate Action and Sustainability

Brazil Adopts a Regulated Carbon Market: A Milestone in Climate Action and Sustainability

In a historic environmental policy move, Brazil enacted Law No. 15,042, dated December 11, 2024, establishing the Brazilian System for Trading Greenhouse Gas Emissions (SBCE). This ambitious initiative positions Brazil as a global leader in combating climate change and transitioning to a low-carbon economy. By fostering sustainable practices and promoting climate and nature-positive strategies, this law is set to revolutionize Brazil’s environmental and economic landscape. What Is the Brazilian System for Trading Emissions (SBCE)? The SBCE is a regulated carbon market where companies and industries trade emission allowances, known as Brazilian Emission Quotas (CBEs). Each quota authorizes the emission of one metric ton of carbon dioxide equivalent (tCO₂e). Companies emitting less than their quota can sell surplus allowances, while those exceeding their limit must purchase additional quotas. The system is complemented by Certificates of Verified Reduction or Removal of Emissions (CRVEs), generated by projects that reduce or capture GHG emissions. These include reforestation, clean energy projects, and environmental conservation. Businesses can trade CRVEs or use them to offset emissions, contributing to climate action and sustainability goals. Key Features of Law No. 15,042 This groundbreaking legislation lays out mechanisms to regulate emissions and incentivize businesses to adopt sustainable practices. Key features include: How the SBCE Works: Implementation and Timeline The SBCE will be implemented in phases to ensure a smooth transition: The government has a two-year period to finalize regulations, after which businesses will have additional time to comply with emission limits. Benefits of the SBCE: Climate and Nature-Positive Outcomes The regulated carbon market is a powerful tool for fostering sustainable development and generating significant climate and nature-positive impacts: Transforming Industries Through Sustainability Energy and Manufacturing Agriculture Regenerative Tourism The tourism sector can lead the way in adopting climate-positive strategies: Challenges and Opportunities While the SBCE offers immense potential, it presents challenges that require attention: Why the SBCE Matters for Brazil and the World Law No. 15,042 is not just about reducing emissions but redefining Brazil’s role in the global economy. By embedding climate and nature-positive principles into its economic framework, Brazil is committed to a sustainable future where economic growth complements environmental stewardship. The SBCE is a bold step toward a green economy, from regenerative tourism to carbon-neutral industries. It empowers businesses to innovate while addressing urgent climate challenges, ensuring Brazil remains a key player in global sustainability. FAQs About the SBCE What is the primary goal of the SBCE? The SBCE aims to reduce greenhouse gas emissions and foster sustainable practices through a regulated carbon market. Which sectors are regulated? Energy, transportation, and manufacturing are included, while primary agriculture is excluded, but they can participate voluntarily. What are the benefits of the SBCE for businesses? The SBCE incentivizes innovation, attracts green investments, and enhances international competitiveness. Take the Next Step Toward Sustainability Is your business ready to align with Brazil’s new carbon market? Partner with Green Initiative for expert advice and climate certification services. We provide tailored solutions to help your organization navigate the SBCE, reduce emissions, and achieve sustainability goals. Contact us to transform your climate action strategy and become a leader in Brazil’s sustainable future. Let’s work together for a climate-positive tomorrow!

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Grupo Rio da Prata Recanto Ecológico Estância Mimosa Lagoa Misteriosa

Grupo Rio da Prata Wins Prestigious 2024 Eco Amcham Award for Sustainability Leadership

A Commitment to Sustainability and Regenerative Tourism Earns Grupo Rio da Prata the Eco Amcham Award in the Products and Services Category Grupo Rio da Prata, a leader in ecotourism with attractions located in Jardim and Bonito, Mato Grosso do Sul – Brazil, has achieved an extraordinary milestone by winning the 2024 Eco Amcham Award. This prestigious accolade, organized by the American Chamber of Commerce for Brazil (Amcham), recognizes the company’s groundbreaking efforts in blending sustainable tourism with impactful environmental conservation initiatives: Regenerative Tourism. What is the Eco Amcham Award? Since its inception in 1982, the Eco Amcham Award has been Brazil’s longest-standing and most distinguished corporate recognition for sustainable practices. This year, the award saw 199 projects evaluated by a panel of 74 expert jurors, highlighting innovation and leadership in environmental stewardship. Grupo Rio da Prata stood out in the Products and Services category with their initiative titled:“Carbon Positive Ecotourism Attractions: A Journey Towards Sustainability and Climate Positive Certification.” Grupo Rio da Prata shares the spotlight with other winners in the Products and Services category, including C&A Moda, Gerdau, Banco BV, and Baterias Moura. Together, these companies exemplify a commitment to driving innovation and sustainability. Why Grupo Rio da Prata Stands Out The attractions managed by Grupo Rio da Prata—Recanto Ecológico Rio da Prata, Lagoa Misteriosa, and Estância Mimosa—have achieved the Climate Positive Certification, awarded by the Green Initiative. This certification goes beyond carbon neutrality, recognizing the company’s efforts to remove more carbon dioxide from the atmosphere than they emit, and Nature Positive initiatives such as ecosystem restoration, preservation and protection. This achievement underscores their commitment to not only mitigating climate change but also creating a net positive impact on the environment. Key Highlights of Grupo Rio da Prata’s Sustainability Efforts: Recognizing the Impact of the Eco Amcham Award Grupo Rio da Prata’s achievements highlight the transformative power of sustainable and regenerative tourism. By investing in eco-friendly practices and inspiring visitors to connect with nature responsibly (nature positive initiatives), the company is setting a benchmark for environmental conservation in the tourism industry. According to Daniela Aiach, Sustainability Director at Amcham, the Eco Award is more than a recognition; it’s a platform for transformation. Regenerative Tourism: A Vision for a Sustainable Future “This award reflects our deep love for nature and our unwavering commitment to preserving it. Our success is a collective effort involving employees, partners, suppliers, and visitors who share our mission to protect ecosystems and promote sustainable living. This recognition inspires us to leave a lasting positive legacy for future generations.” – Simone Spengler Coelho, Director of Grupo Rio da Prata “This award showcases how companies are rethinking their operations to create a positive impact on society and the planet, inspiring others to take action.” – Daniela Aiach, Sustainability Director at Amcham “We at Green Initiative extend our heartfelt congratulations to Grupo Rio da Prata on receiving the prestigious 2024 Eco Amcham Award. This well-deserved recognition highlights their exemplary commitment to sustainable regenerative tourism and environmental conservation. Achieving Climate Positive Certification is no small feat—it reflects a profound dedication to reducing emissions, restoring ecosystems, and fostering a positive impact on our planet. Grupo Rio da Prata’s innovative practices, from reforestation efforts to the creation of protected reserves, set a new standard for what it means to harmonize business success with environmental stewardship. As partners, we are proud to support their journey and celebrate this remarkable milestone together. Their work inspires us all to continue striving for a sustainable and inclusive future.” – Tatiana Otaviano, Head of Relationship Management, Green Initiative Planning your next adventure? Discover the breathtaking beauty and sustainable initiatives at Recanto Ecológico Rio da Prata, Lagoa Misteriosa, and Estância Mimosa. Every visit supports their mission to protect the environment and contribute to a greener future. For more details, visit Grupo Rio da Prata Website 👉 Download Green Initiative’s Climate Action Guides for Tourism Tusinesses and Destinations here. Related articles

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Bio Amayu's Climate Positive Journey AJE Group Redefining Sustainable Beverages in 2024

Bio Amayu’s Climate Positive Journey: AJE Group Redefining Sustainable Beverages in 2024

Bio Amayu, a brand developed by the renowned AJE Group, is setting new standards in sustainability and innovation within the beverage industry. In 2022, Bio Amayu earned the prestigious Climate Positive certification for its fruit beverages, featuring unique flavors like Açaí, Aguaje, Goldenberry, and Camu Camu. This recognition showcased the environmental benefits of its products and the brand’s unwavering commitment to forest conservation and community empowerment. AJE Group’s Vision and BioAmayu’s Mission As a leader in the beverage sector, AJE Group’s investment in Bio Amayu reflects its dedication to creating environmentally conscious products. Bio Amayu is more than a brand—it is part of a broader initiative to combat climate change through sustainable innovation. At the core of Bio Amayu’s mission is its commitment to being Naturre Positive through forest conservation and biodiversity protection. By working closely with local communities, the brand ensures its practices prevent deforestation while promoting social and ecological well-being. 2024 Recertification: Continuing the Climate Positive Journey In November 2024, Bio Amayu began recertifying its Climate Positive status, reaffirming its dedication to sustainability. The rigorous evaluation includes a detailed analysis of the greenhouse gas (GHG) emissions generated during production and an assessment of the climate mitigation measures implemented since the initial certification. This recertification reflects AJE Group and Bio Amayu’s commitment to transparency and continuous improvement in their environmental impact. “Superfruits that Preserve Forests” is the essence of our BIO Amayu brand, a model that has become a global example to follow. During COP28, we had the opportunity to present this initiative, which generates demand for superfruits from the jungle such as aguaje, camu camu, and açaí. These fruits are sustainably harvested by Amazonian communities, who commit to keeping the forest standing and receive fair payment in return. Through this value chain, we have supported over 200 families across 24 Amazonian communities. Scalable examples like this are rare. We started in Peru and have since expanded, creating sustainable value chains in communities in Ecuador, Colombia, and Thailand. At AJE Group, we aim for the superfruit model to inspire other companies to generate positive impacts on biodiversity and actively protect forests. This is what we call the true Natural Revolution—a new paradigm post-Industrial Revolution, where megadiverse countries like Peru hold a competitive advantage. Through the Natural Revolution, we invite all companies to rethink their business models—not just focusing on people and meeting their needs but placing Mother Earth at the center of their goals. Without nature and forests, there will be no civilization, no businesses, and no future. Therefore, companies must shift their mindset and begin to create models and initiatives rooted in the Natural Revolution. Only by doing so can we give back to Mother Earth and society all that they have given us.” – Jorge López- Doriga, Chief Comunication and Sustainability Officer · AJE “None of this would have been possible without the support of the Añaños family, who serve as the advisory council of the group. They have continuously supported this dream. From the very beginning, we committed to doing things in a consistent and responsible way, building a sustainable reality. What’s amazing about our juices—and now our shots—is that this is a tangible reality; it’s something concrete. Our products have become ambassadors of sustainability, and little by little, people are recognizing this.” – Alberto Suárez, Manager of Amarumayu at AJE Group Introducing Bio Amayu Shots As part of the 2024 recertification, Bio Amayu includes its latest innovation: Bio Amayu Shots. These nutrient-packed, concentrated beverages showcase the brand’s dedication to expanding its product range while maintaining its commitment to climate positivity. By evaluating the environmental footprint of these new products, Bio Amayu ensures that its sustainability principles extend across its entire portfolio. Why Bio Amayu and AJE Group Are Leading the Way Bio Amayu, supported by AJE Group’s visionary leadership, exemplifies how businesses can align with global efforts to combat climate change. By focusing on sustainable practices, fostering local community partnerships, and innovating with accountability, Bio Amayu sets a benchmark for the beverage industry and beyond. In a world where addressing climate change is an urgent priority, Bio Amayu’s journey inspires hope and action. Its Climate Positive certification is a reminder that choosing the right products can make a difference for the planet. Supporting Bio Amayu: A Simple Step Toward Sustainability By choosing Bio Amayu, you support a brand that values environmental conservation, community development, and innovative solutions to global challenges. From their flavorful fruit beverages to the new Bio Amayu Shots, the brand offers consumers a chance to enjoy great products while contributing to a healthier planet Bio Amayu, with the backing of AJE Group, continues to push the boundaries of sustainable innovation. Its commitment to forest preservation, climate action, and premium product development is a blueprint for a greener, more equitable future. Let’s give Bio Amayu and AJE Group a cheers glass for their leadership in climate-positive business practices—one drink at a time. Written by Erika Rumiche from the Green Initiative Team. Related Posts

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