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Why SMEs Still Struggle to Access Climate Finance

From a climate perspective, we are living through a decisive moment—one in which the prioritization of the climate agenda is no longer optional. In 2024, global average temperatures surpassed 1.5°C above pre-industrial levels for the first time. Wildfires, floods, and droughts have ceased to be exceptional events and are now recurring signals of a climate transformation advancing faster than the international community has been able to respond. It is true that meaningful progress has been made toward economic decarbonization. However, this progress has not occurred at the speed or scale required. While multilateral frameworks have helped avert even more critical scenarios, the current trajectory continues to drift away from the mitigation targets necessary to stabilize the climate and reduce the systemic risks facing societies and economies worldwide. SMEs: The Missing Link in the Climate Transition In this context, small and medium-sized enterprises (SMEs) could—and should—play a far more central role in the global decarbonization agenda. SMEs account for over 90% of the global productive fabric, generate more than half of all jobs, and sustain supply chains that connect territories, sectors, and markets. Their capillary presence in cities, rural regions, and production hubs gives them a role no large corporation can replace. SMEs are the “last mile” of the climate transition—the point where national commitments translate into real economic action, and where decarbonization becomes tangible in terms of competitiveness, resilience, and long-term viability. Yet despite this central role, climate mitigation finance is not reaching SMEs at the scale or speed the climate crisis demands. A Structural Paradox in Climate Finance The paradox is clear:Climate finance exists. Commitments have multiplied. Pressure to transition toward low-carbon models continues to grow. And yet, SME participation in climate finance mechanisms remains marginal. This disconnect is not primarily due to a lack of financial resources or insufficient climate ambition. Rather, it stems from a combination of structural, technical, and operational barriers—most notably, a well-documented technical capacity gap. To access climate finance, companies must demonstrate mitigation potential in a robust and verifiable manner. This typically requires: Most SMEs simply do not have these elements in place. They lack emissions inventories, technical teams, standardized tools, and the capacity to monitor and verify impact. This mismatch between what financiers require and what SMEs can provide explains why effective demand remains low—even in the presence of abundant climate capital. The Financial Sector’s Challenge From the perspective of financial institutions, the challenge is equally significant. Without standardized, comparable, and verifiable data, it becomes difficult to assess risk, estimate mitigation returns, and structure suitable financial products. The absence of shared criteria—regarding what qualifies as a mitigation activity, how impact should be measured, or what minimum information companies must disclose—raises transaction costs and increases uncertainty. In an environment of growing regulatory pressure and transparency expectations, this gap discourages capital allocation to SMEs, despite their enormous mitigation potential. A Vicious Cycle of Exclusion The outcome is a self-reinforcing cycle: As a result, the international climate finance architecture inadvertently reproduces structural inequity. The very enterprises best positioned to deliver territorial decarbonization are those facing the greatest barriers to participation. The Opportunity We Are Missing This reality stands in stark contrast to the scale of the opportunity. SMEs can reduce emissions through: When these interventions are facilitated, supported, and scaled, their aggregate impact can significantly accelerate the transition toward resilient, low-carbon economies. Excluding SMEs does not only delay climate action—it weakens the competitiveness of key productive sectors, undermines employment, and limits alignment with international decarbonization standards that increasingly shape global trade. Why the Gap Persists—and How to Close It The central question is unavoidable: why do SMEs struggle to access climate finance? One critical answer is that current financial mechanisms were designed for companies with robust structures, specialized teams, and the capacity to comply with complex monitoring and verification standards. Until these mechanisms are adapted to the scale, realities, and dynamics of SMEs, the gap will persist. The good news is that this challenge is not irreversible. It is fundamentally a matter of strategy and opportunity. Aligning climate finance architecture with SME realities—by simplifying processes, generating reliable data, integrating technical assistance, standardizing criteria, and reducing transaction costs—is essential to unlocking their role as climate leaders. Green Initiative’s Role in Bridging the Gap In 2025, Green Initiative was recognized at the Sustainable Finance Awards as a leading organization in advancing climate-aligned financial solutions (category to be finalized). We were honored with the award for Net Zero Progression of the Year, while our own Erika Rumiche Hernández was named Rising Star Under 30 — a remarkable double recognition that underscores both our organizational impact and the leadership of the new generation. Green Initiative works globally to support financial institutions seeking to close the SME climate finance gap through: Currently, Green Initiative is collaborating with international partners on the publication of Climate Mitigation Finance: A Practical Guide for Financial Institutions & SMEs, scheduled for release in the first half of 2026. This guide aims to provide actionable frameworks that translate climate ambition into real, scalable financial access for SMEs worldwide. When financial systems evolve to meet SMEs where they are, these enterprises will not merely access climate finance—they will help lead the climate transition from the ground up, exactly where impact matters most. Ready to unlock climate finance for SMEs?Contact Green Initiative to explore how technical assistance, data transparency, and climate certification can turn ambition into bankable climate action. This article was written by Tatiana Otaviano Luiz from the Green Initiative Team. Related Reading

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A Beautiful Green Initiative Story to Inspire 2026 and Beyond

A Beautiful Green Initiative Story of Climate Leadership and Real Impact to Inspire 2026 and Beyond

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The end of a year is not a full stop, but a pause to look back, acknowledge lessons learned, and appreciate what has taken shape through effort, time, and conviction. For Erika Rumiche Hernández, 2025 was precisely that: a year in which knowledge moved beyond analysis and transformed into concrete action, even in the face of complex challenges and high-impact results. Throughout the year, experience, science, and commitment converged into a trajectory that demonstrates how climate action, when grounded in data and guided by purpose, can generate measurable and lasting impact. A Year of Action, Learning, and Impact In 2025, Erika led more than 50 multi-sector projects across 18 countries, demonstrating that measuring to reduce and committing to innovative ideas can generate real change. Her work reflects a strong belief that climate action must go beyond intention and be translated into systems, strategies, and results. Her collaborative and strategic approach reinforces her dedication to advancing toward a net-zero economy and a sustainable, nature-positive future, even in complex and diverse cultural and institutional contexts. Leadership in Climate Action and Net-Zero Strategies Erika’s work spanned data, strategies, and highly technical processes, yet it was always guided by values such as responsibility, commitment, and openness to new challenges. In a year marked globally by climate, social, and economic crises, 2025 served as a constant reminder of what truly matters. The future only makes sense when collective and innovative solutions are pursued to protect life and nature, reduce emissions, and align every action with that purpose. This principle consistently guided her professional decisions and leadership style. International Recognition: Rising Star – Under 30 One of the most significant moments of the year was receiving the Rising Star – Under 30 award from Environmental Finance. The recognition highlighted her approach of measuring to transform, building agreements among diverse stakeholders, and demonstrating that achieving net-zero emissions is possible—even in culturally and socially complex environments. As Technical Lead at Green Initiative, Erika played a central role in making Machu Picchu the world’s first carbon-neutral tourism destination, marking a global milestone for climate action in tourism. Machu Picchu as a Living Laboratory for Sustainable Tourism Machu Picchu became much more than a certified destination—it evolved into a real-world laboratory where climate action, culture, territory, and community are deeply interconnected. Second Carbon Neutral Certification (2024): Key Results Results from the second certification in 2024 showed an 18.77% reduction in GHG emissions compared to the 2019 baseline year. This was achieved through decarbonization strategies such as waste segregation, PET plastic compaction, biochar production, and the use of electric vehicles. These actions integrated circular economy principles while generating tangible local, social, and environmental benefits. Third Carbon Neutral Certification (2025): Consolidating a Replicable Model The third certification in 2025 consolidated a long-term sustainability vision applied to a UNESCO World Heritage site. The destination achieved a 7.26% reduction in GHG emissions per tourist, further strengthening the link between climate action, cultural heritage, and local communities. Machu Picchu proved that it is possible to protect humanity’s heritage while building replicable climate solutions with real impact for global tourism. Global Dialogue on a New Economy: The Economy of Francesco Beyond her role as Carbon Management Coordinator, 2025 also opened spaces for deeper reflection and broader challenges. Erika represented Green Initiative at The Economy of Francesco, an international initiative led by Pope Francis to rethink a more just, humane, and sustainable economic model. This experience connected her technical climate work with a profoundly human dialogue on the purpose of the economy and its role in collective well-being. Forest Friends: From Carbon Measurement to Ecosystem Restoration During the Extraordinary Entrepreneurial Ideas Session, Erika presented Forest Friends, a web application developed by a multidisciplinary team at Green Initiative. The platform enables individuals and organizations to measure their carbon footprint and actively contribute to ecosystem restoration by planting native trees. Forest Friends promotes a regenerative economy, turning climate responsibility into a tangible and accessible action for biodiversity protection. Prophetic Voices for a New Economy Among thousands of participants worldwide, Erika was selected to deliver a speech at the opening of the event in the Prophetic Voices for a New Economy segment. In her speech, she shared her personal journey—from her childhood in Lima, Peru, and the deep connection with nature inspired by her grandmother, to the disappearance of the Pastoruri glacier, which sparked her commitment to climate action. This path led her to study Environmental Engineering and later join Green Initiative, where she now coordinates carbon management and ecological restoration projects. Her story illustrated how personal experience, scientific knowledge, and collective action can converge into meaningful climate leadership. The Power of Collaboration and Collective Impact 2025 reaffirmed a fundamental truth: extraordinary achievements are never reached alone. Surrounding oneself with dreamers and people who turn ideas into action is essential. To achieve truly extraordinary performance, strong teams are required. This is precisely what Green Initiative represents—collaboration, trust, and positive ambition translated into measurable and lasting impact. Looking Ahead: Inspiring 2026 and Beyond As we look toward 2026 and beyond, one conviction remains clear: true impact is neither immediate nor individual. It is built step by step, with consistency, patience, and the courage to turn knowledge into action. Every recognition reflects responsibility. Every achievement expands the reach of collective work. This year-end reflection does not mark an ending, but the continuation of a story that invites belief in a sustainable future—one that always begins with the decision to act. Erika’s journey is a call to move from intention to action, reminding us that meaningful change starts with courageous choices made today, in favor of climate, nature, and future generations. Congratulations, Erika.Your journey reflects the very essence of what Green Initiative stands for: rigor, responsibility, collaboration, and purpose translated into real-world impact. Your leadership, dedication, and ability to turn knowledge into action continue to inspire teams, partners, and communities across borders. As we look ahead, your work reminds us that meaningful change is built with courage, consistency, and a deep commitment

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Continental Travel Becomes Peru’s First Corporate Travel Agency to Achieve the “Carbon Measured” Certification

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This milestone, granted by Green Initiative, reaffirms the agency’s commitment to climate management and the promotion of low-carbon corporate travel through the launch of its new solution, Climate Smart Travel. In a global context where companies are increasingly seeking to integrate climate-action criteria into their operations, the corporate travel sector is evolving toward more responsible practices. Marking a milestone in the local industry, Continental Travel—an agency with more than 30 years of experience—has become the first corporate travel agency in Peru to obtain the “Carbon Measured” certification, granted by Green Initiative. The certification ceremony took place on Tuesday, November 11, at the Pullman San Isidro Hotel, in an event attended by Sophia Dávila, Director of Tourism Environmental Affairs at MINCETUR, who highlighted the importance of this initiative for the sector. This achievement confirms that the company has quantified its greenhouse gas (GHG) emissions under international standards (Scopes 1, 2, and 3), validating its real commitment to climate action and its alignment with the objectives of the Glasgow Declaration. Key Insight: Over 90% of the Carbon Footprint Comes from Flights The rigorous measurement process not only evaluated the agency’s direct operations but also the services it manages for its clients, such as air travel and accommodation. The analysis revealed an important insight: more than 90% of Continental Travel’s carbon footprint comes precisely from the emissions generated by its clients’ air travel (classified under Scope 3). This finding was the main driver behind the creation of new value-added solutions. “Climate Smart Travel”: A Solution for Climate Management In direct response to these results, and recognizing its role in the value chain, the agency announced the launch of its new and innovative service: Climate Smart Travel. This solution will provide companies with transparent and timely information to accurately measure—and later access alternatives to compensate for—the CO₂ emissions from their flights, thus facilitating the management of their own sustainability indicators. “This decision stems from our conviction that the world of corporate travel can and must evolve. We want to support companies not only in the management of their travel but also in understanding and reducing their environmental impact.”— Joelma Galdós, Deputy General Manager of Continental Travel “Companies that understand that the climate agenda is not an ideological issue and move quickly have the opportunity to develop new competitive advantages. This is precisely the case of Continental Travel, a company that has understood the times and is committed to managing its carbon footprint and innovating with climate-smart services.”— Green Initiative Additionally, as part of its commitments, Continental Travel will implement a climate-action plan to reduce its own operational footprint. This plan will include progressive measures such as process optimization and increased digitalization. With this step, Continental Travel not only reaffirms its leadership in the sector but also strengthens its value proposition for corporate clients seeking strategic partners aligned with global climate goals. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

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World Heritage Sites Call to Net for Climate Action in Tourism

Machu Picchu and Christ the Redeemer Lead Global Call to Climate Action in Tourism

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A New Boost to Global Collaboration among World Heritage Sites Inspired by Machu Picchu — and a Call for More to Join Machu Picchu, the world’s most iconic mountain sanctuary, has once again become a source of inspiration for global climate action in tourism. During the celebration of its third consecutive Carbon Neutral Certification, leaders and representatives from emblematic heritage destinations gathered to reaffirm a shared commitment to sustainability and climate responsibility. Inspired by the words and vision of Gustavo Santos, Regional Director for the Americas at UN Tourism, and guided by the transformative energy felt in Machu Picchu, the historic “World Heritage Sites: Call to Net for Climate Action in Tourism” was signed — a collective declaration by heritage destinations determined to accelerate measurable and impactful climate action through tourism. Heritage as a Living Force for Change Heritage sites are more than cultural or natural landmarks — they are living symbols of ecological richness and human achievement. Every day, they welcome thousands of visitors, offering a powerful platform to influence awareness, behavior, and policy implementation on a global scale. Far from being passive backdrops for tourism, heritage sites are active agents of change. Many of the civilizations that built them once thrived in harmony with nature, but the absence of preservation and adaptation over time led to deterioration and loss. Today, these places remind us that preserving heritage is preserving humanity itself — and that climate action in tourism is one of the most effective ways to ensure their protection for generations to come. The Call to Net: From Heritage to Hope The World Heritage Sites: Call to Net for Climate Action in Tourism, supported by Green Initiative, brings together managers and stakeholders from emblematic destinations in a global call to action. As sites of exceptional cultural and natural value, these destinations hold a unique position to demonstrate that tourism can be both a source of economic vitality and a driver of climate- and nature-positive transformation. The initiative aligns with the principles of the UN Tourism Glasgow Declaration, advancing measurable climate strategies that integrate low-emission operations, ecosystem conservation, community engagement, and visitor education across participating sites. The first signatories include representatives of Machu Picchu (Peru), Tikal (Guatemala), the Galápagos Islands (Ecuador), Foz do Iguaçu, Bonito, the Pantanal and Christ the Redeemer (Brazil), along with delegations from Belize, UN Tourism and UNCTAD, marking the beginning of a powerful movement for climate action in tourism. Networking together — by sharing best practices, engaging local communities, and amplifying visible climate action — the initiative aims to catalyze a broader shift across the tourism industry, moving from isolated sustainability efforts to coordinated and large-scale mitigation and preservation strategies. This network is conceived as a grassroots movement led by the Global South, grounded in equity, transparency, and the collective urgency to respond to the climate crisis. And it is open for more heritage sites worldwide to join — from the Andes to Angkor, from Petra to Patagonia — amplifying the shared mission of transforming tourism into a true force for regeneration. Scaling Climate Action Through Tourism As Gustavo Santos emphasized: “This achievement demonstrates that through public–private and multilateral collaboration we can achieve remarkable results in decarbonizing the economy, moving closer to the climate goals humanity must reach. The certification experience accumulated here — and which we seek to scale across the Americas and worldwide — shows that tourism and climate action can and must go hand in hand.” Through collaboration among governments, private organizations, and local communities, the Call to Net sets a roadmap for transformative action — one where heritage destinations become living laboratories for sustainable development and climate innovation. A Pathway to Achieving National Climate Goals This initiative extends beyond the tourism sector. It represents a scalable model for countries striving to meet their Nationally Determined Contributions (NDCs) under the Paris Agreement. By measuring and reducing emissions, restoring ecosystems, and promoting circular economy solutions, heritage destinations can contribute directly to national and global climate targets while enhancing local livelihoods and resilience. A Legacy for the Planet From the heart of the Andes, Machu Picchu demonstrates that heritage preservation and climate action are deeply intertwined — two sides of the same mission to protect our planet and our shared future. As this movement expands, each participating destination adds its voice, its innovation, and its hope — proving that the places that defined our past can also lead the way toward a climate-positive future. 🌍 The Call to Net is open — heritage sites worldwide are invited to join. 📍 Machu Picchu, November 6, 2025 🔗 Read the full declaration: World Heritage Sites: Call to Net for Climate Action in Tourism This article was written by Tatiana Otaviano from the Green Initiative Team. Related Reading

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COP30 in Belém: When Climate Action Meets Social Justice

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As the 30th United Nations Climate Change Conference (COP30) unfolds in Belém do Pará, the world is witnessing more than another round of climate negotiations. Brazil’s Amazonian capital has become the epicenter of a broader conversation — one that positions the climate emergency not only as an environmental crisis, but as a crisis of inequality. From Promises to Implementation For years, global summits have revolved around targets and pledges. COP30, however, marks a turning point. The host country is insisting that implementation must now take center stage. President Lula reminded delegates that climate change is “no longer a threat of the future — it is a tragedy of the present,” pointing to unprecedented floods, hurricanes, and droughts across Latin America and beyond. The call echoes a sentiment shared by UN Secretary-General António Guterres, who told delegates that missing the 1.5 °C target is “a moral failure” (The Guardian). Brazil’s presidency of COP30 is therefore centered on “turning commitments into reality.” The country’s national plan, AdaptAÇÃO, unveiled at the conference, aims to strengthen climate resilience across municipalities — particularly those most vulnerable to extreme weather events in Brazil’s North and Northeast. With more than 92 % of Brazilian cities having experienced climate-related disasters between 1991 and 2024, adaptation is not an option; it is survival. Inequality at the Core of Climate Action The framing of COP30 as a climate-justice summit is no coincidence. The Belém Declaration, adopted by 43 countries and the EU, links climate action explicitly with the fight against hunger and poverty. It recognizes that those who contributed least to global emissions are suffering the most — from farmers in semi-arid regions to coastal and Amazonian communities displaced by floods. In a year marked by widening inequality and deepening migration crises, this message resonates strongly. “To be climate-positive,” said one delegate, “we must first be equity-positive.” At Green Initiative, this principle aligns deeply with our mission: ensuring that climate certifications, ecosystem restoration, and sustainable tourism models not only reduce emissions but also strengthen the livelihoods of those protecting nature on the frontlines. The Amazon as a Living Laboratory Holding COP30 in the heart of the Amazon carries profound symbolism. It is a reminder that global climate stability depends on local ecosystems — and on the communities that inhabit and safeguard them. Indigenous leaders from across Brazil and the region took the stage to emphasize their role as guardians of biodiversity and culture. Their presence is a corrective to decades of marginalization: a clear statement that there can be no climate justice without indigenous justice. Brazil’s Amazon strategy, while ambitious, faces contradictions. While the government showcases renewable energy, forest conservation, and indigenous engagement, critics point to ongoing debates about oil exploration near the Amazon delta — a reminder of the tension between development and planetary boundaries (Le Monde). Global Momentum, Local Realities Beyond Brazil, COP30 has drawn urgent interventions from leaders worldwide. Spanish Prime Minister Pedro Sánchez reminded delegates that climate change has already “claimed more than 20,000 lives in Spain over the past five years,” while small-island nations again demanded debt relief and loss-and-damage funding mechanisms to adapt to rising seas. Despite this progress — with the UN’s latest NDC Synthesis Report projecting a 12 % global emissions drop by 2035 — scientists warn that the world remains on track for at least 2.3 °C of warming. The gap between ambition and implementation remains the defining challenge of our time. A Call for Action and Partnership For the Green Initiative, COP30 underscores the need for verified, community-led, and traceable climate solutions — from climate-positive travel to certified ecosystem restoration. Every tree planted, every destination decarbonized, and every partnership forged contributes to aligning climate- and nature-positive action with social inclusion. As the summit’s debates unfold in Belém, one truth stands out: the path to net-zero must also be a path to fairness. Because a sustainable world is impossible without justice — and true climate justice begins by recognizing that fighting climate change means fighting inequality. This article was written by Yves Hemelryck from the Green Initiative Team. Related Articles

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Circular Tourism Peru: A Model for Climate & Nature Positive Destinations

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The Circular Tourism Peru project, led by the National Chamber of Tourism of Peru (CANATUR), with the support of the Spanish Agency for International Development Cooperation (AECID), the European Union, and the technical partnership of Green Initiative, has emerged as a pioneering model for integrating circular economy principles, climate action, and sustainability into tourism. Cabo Blanco and Machu Picchu: Living Laboratories for Circular Tourism In emblematic destinations such as Cabo Blanco and Machu Picchu, the project has developed technical workshops, carbon footprint assessments, and capacity-building programs for public, private, and community stakeholders. These efforts aim to reduce environmental impacts, promote regenerative practices, and establish replicable models of low-emission, climate-smart tourism across Peru and beyond. Key achievements include: Technical Impacts: From Measurement to Action From a technical standpoint, the project has developed climate performance indicators to measure, reduce, and offset greenhouse gas emissions. It also introduced a methodological guide for circular tourism tailored to Peru’s coastal and marine ecosystems. Initiatives include the promotion of energy, water, and waste efficiency, alongside eco-design practices, material revalorization, and blue economy principles, reinforcing the sustainable tourism value chain across the region. Circular Economy and Sustainability: A New Paradigm for Tourism The circular economy framework seeks to keep resources in use for as long as possible, reduce waste, and regenerate natural systems — replacing the traditional linear model of “take–make–dispose.” Aligned with the principles of sustainability, this approach balances economic, social, and environmental well-being while ensuring resource conservation for future generations. It also strengthens climate action, advancing tangible solutions to mitigate emissions and enhance resilience to climate change. Multisectoral Collaboration: Connecting Tourism, Science, and Community At the heart of the project lies multisectoral collaboration, bringing together diverse actors to drive systemic change: Toward a Replicable Model for the Future of Tourism Circular Tourism Peru demonstrates that sustainability and profitability are not opposing goals, but complementary pillars of the tourism of the future. By integrating science, community, culture, and conservation, the project redefines how destinations engage with climate challenges. With Cabo Blanco and Machu Picchu as living examples, Peru is setting a precedent for climate- and nature-positive tourism — one that not only drives economic prosperity but also restores ecosystems and empowers people. This article was written by Tatiana Otaviano from the Green Initiative Team. Related Reading

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Industrialization of Brazil’s Comparative Advantages: How Natural Capital Can Drive Inclusive and Sustainable Growth

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How can emerging economies grow and foster development today, in a world where protectionism has become the norm, access to markets has narrowed, technology sharing has declined, and geopolitics has taken center stage? The strategies that propelled South Korea, Taiwan, China, Singapore, and others to success decades ago no longer deliver the same results. What, then, are the new pathways and opportunities? The answer lies in identifying and seizing the vast opportunities arising from climate transition, geopolitical realignment, and the quest for resilience in global value chains. These forces are revaluing geography as one of the most powerful drivers of business and investment. This is particularly true for much of Latin America, endowed with immense natural wealth and capital—renewable energy, bioeconomy resources, critical minerals, forests, carbon markets, water, and ecosystem services, among others. There are already unmistakable signs of a shift in relative prices in favor of these assets, which could reshape the global economic game and benefit emerging economies. To unlock this potential, however, countries must transform static comparative advantages into dynamic ones—in other words, industrialize their natural assets and add value to them. The moment is favorable, but the benefits are not automatic. 🎧 This is the central theme of the new podcast series launched by Imagine Brasil, “Industrialization of Brazil’s Comparative Advantages,” conducted by professors Aldemir Drummond and Jorge Arbache. In the first episode, Maria Netto, CEO of the Instituto Clima e Sociedade (iCS), offers an in-depth analysis of the global geopolitical and economic landscape, highlighting structural crises linked to energy, food, and climate change. She discusses Brazil’s challenges and opportunities in leveraging its clean energy matrix and abundant natural resources to generate innovation, added value, and long-term development. “Industrializing natural advantages is not only about economic transformation—it’s about shaping a new, inclusive model of prosperity for the twenty-first century,” emphasizes the Imagine Brasil initiative, created in collaboration with the Fundação Dom Cabral (FDC). 🔗 Listen to the first episode on Spotify: Industrialização das vantagens comparativas do Brasil – Conversa com Maria Netto (iCS) The new Imagine Brasil podcast, conducted by Jorge Arbache (Photo/ Green Initiative’s Scientific and Technical Advisory Council member) and Aldemir Drummond, explores how Brazil can transform its natural capital into engines of innovation, inclusive prosperity, and sustainable development through the industrialization of its comparative advantages.

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Green Initiative Welcomes Karla de Melo as Global Head of Reputation

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At Green Initiative, we are committed to building a global network of leaders who combine vision, expertise, and integrity to accelerate the transition to a climate and nature positive future. Today, we are honored to welcome Karla de Melo as our Global Head of Reputation. A Trailblazer in Reputation and ESG Karla’s career reflects more than two decades of leadership at the intersection of corporate reputation, communication, governance, and sustainability. A Public Relations professional with specialization in Sustainability by Fundação Dom Cabral (FDC), she has built a reputation for delivering measurable impact in reputation management, crisis governance, digital transformation, and organizational culture. She has held senior roles at some of Brazil’s most relevant organizations, including Vale, Casa da Moeda do Brasil, Firjan, and Caliber, a global reputation consultancy. In each role, she championed projects that combined strategic communication with ESG principles, creating value for companies, institutions, and society at large. Author, Advisor, and Mentor Beyond her executive career, Karla is a thought leader in ESG and reputation. She is coauthor of the books Mulheres ESG and Gestão da Reputação (Leader Publishing), and an advisory board member of Instituto Evolux. Her entrepreneurial and innovative mindset led her to invest in and advise Simplifica.CI, a startup later acquired by Prodigy. Today, she also serves as a consultant for We Plan Before, a strategic advisory firm with offices in Brazil and the UK, focusing on Reputation & ESG. Karla is also committed to sharing knowledge and shaping future leaders. She teaches at Escola Aberje, covering themes such as reputation, sustainability, and data-driven communication, and dedicates her time as a volunteer and mentor for NGOs Vai na Web and Gerando Falcões, empowering new generations with opportunities and guidance. Women’s Leadership in Reputation and Climate Action Karla’s journey is also an inspiration for women in leadership. By combining expertise, resilience, and a global outlook, she embodies how women are reshaping corporate reputation and advancing climate action with purpose and impact. Her trajectory reinforces the role of diverse voices in building trust and credibility in organizations navigating the sustainability transition. Interview with Karla de Melo As part of her introduction to Green Initiative, we asked Karla to share her perspectives on her career and the role of women in ESG leadership: My journey in Corporate Reputation Management began over two decades ago, when I realized that reputation is not just about communication, but a core strategic asset that shapes trust, legitimacy, and long-term value. During my years at Vale, I led global projects and managed highly complex crises in Brazil, the republic of Guinea, west Africa and New Caledonia. Those experiences taught me how reputation can take decades to build, yet be tested in a single moment. What keeps me passionate today is the opportunity to connect reputation with sustainability and soft power, helping organizations and territories to position themselves not only through performance, but also through values, purpose, and positive impact. Over the years, my perspective has evolved from reacting in moments of crisis to shaping a positive, proactive agenda where reputation is built on purpose, leadership, and governance. With these pillars, companies can become true protagonists, advancing legitimate causes and “doing the right thing.” This is precisely why the Green Initiative is the perfect match for my career at this stage. Supporting projects such as the climate certification of Christ the Redeemer – following global landmarks like Machu Picchu – demonstrates how reputation can accelerate sustainability, strengthen cultural identity, and expand soft power for both organizations and nations. For me, reputation is ultimately about building bridges between what we deliver, what society expects, and what the future demands. Women leaders bring resilience, empathy, and systemic vision: qualities that are essential for both reputation management and climate leadership. Throughout my career, I have seen how women foster collaboration, coherence, and long-term thinking. Reputation is not only about image; it is about the consistency between what is promised and what is delivered. And women are often the ones who insist on this alignment, creating credibility and trust. In the context of global climate action, women also amplify soft power, the ability to influence through values, legitimacy, and culture. By occupying strategic positions in ESG, governance, and reputation, women help shift the paradigm from short-term goals to transformative and lasting impact. At Green Initiative, my role is precisely to integrate reputation, sustainability, and soft power as interconnected forces that position organizations and territories as leaders of a positive global agenda. I believe women will remain at the forefront of this transformation, shaping the future by turning purpose into action. Looking Ahead With Karla leading our global reputation efforts, Green Initiative strengthens its commitment to transparent communication, credible ESG leadership, and high-impact climate action. Her voice will be essential in ensuring that our certifications, advisory services, and restoration programs are recognized as models of integrity and innovation worldwide. We are proud to welcome Karla to the Green Initiative team — and look forward to the inspiration and leadership she will bring to our global mission. The Green Initiative Team

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Record-Breaking Global Temperatures in 2024: What It Means & How We Can Take Climate Action

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In a concerning yet unsurprising trend, 2024 has been officially declared the warmest year on record, surpassing previous records set in 2023. According to the National Oceanic and Atmospheric Administration (NOAA), global temperatures in 2024 were 2.32°F (1.29°C) above the 20th-century average (NOAA). This significant rise in temperature underscores the urgent need for climate and nature positive strategies to mitigate further damage. Breaking Records: What Happened in 2024? The year 2024 witnessed unprecedented heatwaves across various regions, with two-thirds of the Earth’s surface experiencing record-breaking temperatures (The Guardian). Key contributors to these soaring temperatures include: The Real-World Impact The consequences of these temperature spikes are already being felt worldwide: Why This Matters: Climate Tipping Points Scientists are particularly concerned about crossing climate tipping points—thresholds beyond which certain changes become irreversible (Carbon Brief). These include: Crossing these tipping points could have catastrophic impacts on human societies, including large-scale displacement and financial destabilization. The Role of Businesses in Climate Action As the climate crisis intensifies, businesses play a crucial role in implementing climate and nature positive solutions. Strategies include: Final Thoughts The record-breaking temperatures of 2024 serve as an urgent reminder that the climate crisis is accelerating. Without swift and decisive action, we risk locking in devastating long-term consequences for future generations. Global collaboration, corporate responsibility, and the adoption of climate certifications are critical for internalizing climate action within businesses and their value chains—transforming sustainability from an obligation into a core strategy, mitigating risks, and securing a thriving, livable planet for future generations. Commit to Real Climate Action and Drive Sustainability. Strengthen Competitiveness. Lead the Future. As markets become increasingly aware of environmental impact, businesses that integrate sustainability gain a competitive advantage. Our Climate Certifications—Climate Positive, Carbon Neutral, and Carbon Measured—along with our Nature Certifications, help position your company as a leader in responsible business practices. 🔹 Expert Guidance – Implement sustainability strategies with confidence.🔹 Certification & Credibility – Strengthen market trust with recognized climate certifications.🔹 Competitive Differentiation – Stand out as a forward-thinking, climate-conscious business.🔹 Future-Proof Operations – Align with global standards and regulatory expectations. Green Initiative is a business dedicated to advising and certifying organizations that seek to accelerate progress toward Climate and Nature Positive impacts. Our approach focuses on designing creative solutions that help businesses address climate and nature risks, overcome market challenges, and seize innovation opportunities—adding value to their offerings while ensuring alignment with the Paris Agreement, the Convention on Biological Diversity, and the United Nations Sustainable Development Goals (SDGs). Stay ahead in an evolving market. Contact us today to learn how climate and nature certifications can enhance your sustainability leadership and business resilience.. 📩 Contact Us.

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AI-Powered Sustainable Tourism: The Future of Travel and Climate Action

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How Artificial Intelligence is Transforming Tourism for a Climate and Nature-Positive Future Tourism is one of the world’s most resilient industries, contributing to economic growth, cultural exchange, and job creation. However, climate change, ecosystem degradation, and rising carbon emissions threaten its long-term sustainability. To secure a climate and nature-positive future, the tourism industry must balance economic benefits with sustainability, climate action, and ecosystem restoration. Artificial Intelligence (AI) is emerging as a game-changer, helping destinations and businesses reduce their environmental impact, optimize resource use, and promote climate resilience. Why Tourism is Resilient to AI Disruption Unlike industries where AI replaces human labor, tourism thrives on human connection, cultural authenticity, and sensory experiences—elements that AI cannot fully replicate. Tourism’s resilience stems from: AI-Powered Solutions for Low-Carbon, Sustainable Tourism With tourism contributing to 8% of global carbon emissions, AI presents a third path—enabling economic growth while cutting emissions. AI-driven strategies include: Green Initiative’s Climate and Nature Regenerative Tool: A World-First Innovation At Green Initiative, we have developed the world’s first Climate and Nature Regenerative Tool, empowering individuals and businesses to: ✅ Calculate their carbon emissions from travel, hotel stays, and even at home.✅ Offset their footprint by planting native tree species in ecosystem restoration hotspots.✅ Take direct climate action through a science-based, transparent, and effective decarbonization strategy. This groundbreaking tool is a game-changer for sustainable tourism, allowing travelers to take responsibility for their environmental impact while actively contributing to reforestation and ecosystem restoration efforts. How AI Supports Ecosystem Restoration & Climate Action Tourism depends on healthy ecosystems—rainforests, coral reefs, wetlands, and national parks attract millions of visitors. However, over-tourism and climate change threaten these fragile landscapes. AI is now a vital tool for regenerative tourism: How Developing Countries Can Leverage AI for Climate-Positive Tourism Growth AI is not a threat to tourism—instead, it offers a strategic advantage for developing nations. By integrating AI-driven sustainability strategies, countries can: 1. Prioritize High-Value, Experience-Based Tourism Rather than competing in mass-market, low-cost tourism, developing nations should focus on premium, experience-driven tourism: 2. Invest in AI-Enhanced Smart Tourism AI can make destinations more accessible and sustainable through: 3. Build Climate-Resilient Infrastructure Developing nations must invest in sustainable infrastructure to attract long-term tourism growth: Become a Climate-Certified Tourism Business At Green Initiative, we help businesses in the tourism industry become climate-certified. Through our certifications, consulting services, and ecosystem restoration programs, we guide businesses toward a climate and nature-positive future, giving you a competitive edge in the growing sustainable tourism market. AI and sustainable tourism go hand in hand, driving both economic growth and environmental conservation. By leveraging AI-powered solutions and nature-based tourism strategies, we can transform the travel industry into a force for climate action. Contact us today to learn more about Green Initiative’s sustainability certifications and how your business can become climate-certified. Visit Green Initiative and fill out our contact form—we’ll get back to you quickly.

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