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Bonito Carbono Neutro Wins Prestigious FIDI 2025 Environmental Sustainability Award

A Historic Victory for Sustainable and Smart Tourism in Brazil and Mato Grosso do Sul Mato Grosso do Sul has once again demonstrated its leadership in sustainable and smart tourism by securing three major awards at the International Smart Destinations Fair (FIDI) 2025. These achievements highlight the state’s dedication to innovation, governance, and environmental responsibility, further solidifying its reputation as a global leader in sustainable tourism practices. The Awards That Define Excellence During FIDI 2025, Mato Grosso do Sul received recognition in three key categories: These accolades confirm that Mato Grosso do Sul is at the forefront of global smart tourism innovation, combining sustainability with technology to enhance visitor experiences while preserving its natural wonders. Bonito, a world-renowned ecotourism destination, has once again proven itself as a global leader in sustainable tourism by winning the Environmental Sustainability Award at the International Smart Destinations Fair (FIDI) 2025. This prestigious recognition reinforces Bonito’s commitment to environmental conservation, climate action, and sustainable tourism practices, setting an example for destinations worldwide. The Significance of the FIDI 2025 Award The International Smart Destinations Fair (FIDI) is one of the most important events in the global tourism industry, bringing together leaders, innovators, and policymakers to discuss the future of smart and sustainable destinations. The Environmental Sustainability Award is given to destinations that demonstrate outstanding achievements in implementing sustainable tourism practices, reducing carbon footprints, and integrating innovative environmental conservation strategies. Winning this award highlights Bonito’s Carbono Neutro Program, which has been instrumental in: Leadership Driving Bonito’s Success Governor Eduardo Riedel reaffirmed Mato Grosso do Sul’s commitment to economic development aligned with environmental preservation, stating: “Mato Grosso do Sul is on a path to achieving carbon neutrality by 2030, demonstrating that economic growth and sustainability can go hand in hand.” Josmail Rodrigues, Mayor of Bonito, also celebrated the achievement, emphasizing the city’s commitment to sustainable development: “Bonito’s recognition at FIDI 2025 reflects the dedication of our entire community in preserving our natural heritage while ensuring economic growth. We will continue working towards innovative solutions that make Bonito a model for sustainable tourism.” The success of Bonito’s sustainability initiatives is the result of strong leadership and collaboration. Bruno Wendling, President of Fundtur MS, emphasized the significance of this achievement: “This award is a testament to Bonito’s leadership in sustainability and climate action. We are proving that it is possible to develop tourism in a way that respects and preserves nature while providing economic benefits to local communities.” Similarly, Juliane Salvadori, Vice Mayor of Bonito and leader of the Bonito Carbono Neutro Program, highlighted the importance of this recognition: “Winning the Environmental Sustainability Award at FIDI 2025 is a proud moment for Bonito. It validates our dedication to creating a sustainable future for tourism, ensuring that future generations can continue to experience the natural beauty of our destination.” Adding to Bonito’s sustainability milestones, the Grupo Rio da Prata has played a crucial role in reinforcing climate action in the region. Their properties, including the Recanto Ecológico Rio da Prata, Lagoa Misteriosa, and Estância Mimosa, have achieved Climate Positive and Carbon Neutral certifications, setting new standards for conservation and responsible tourism. Their ongoing efforts in ecosystem restoration, carbon sequestration, and sustainable visitor experiences continue to position Bonito as a leader in global ecotourism. “The accomplishments of Grupo Rio da Prata showcase how tourism can actively contribute to environmental recovery. By achieving Climate Positive and Carbon Neutral certifications, they set an example of how destinations can balance growth with nature conservation.” – Bruno Wendling, President of Fundtur MS What This Means for the Future This award solidifies Bonito’s position as a benchmark in sustainable tourism not only in Brazil but also on a global scale. It serves as an inspiration for other destinations looking to implement effective climate action strategies while fostering economic growth through responsible tourism. As Bonito prepares to present its success story at COP-30 in Belém, Pará, in November 2025, this recognition will further strengthen its impact on international discussions around sustainable tourism and environmental conservation. A Bright Future for Bonito and Global Sustainable Tourism With its ongoing commitment to sustainability, Bonito is proving that environmental responsibility and tourism excellence can go hand in hand. The FIDI 2025 Environmental Sustainability Award is not just a victory for Bonito but for the entire global movement towards more responsible and climate-conscious tourism. Matheus Mendes, Portfolio Manager at Green Initiative, also emphasized the collaborative and systemic nature of Bonito’s decarbonization efforts: “Bonito’s certification was designed to be advanced collectively. The initial responsibility for the process lies with the municipal government and the state, but the resulting actions have shared responsibilities and broad benefits for society. The next stages of the destination’s decarbonization should prioritize four key pillars: clean mobility, waste treatment, ecosystem restoration, and tourist engagement.” Congratulations to Bonito Carbono Neutro and all those who have contributed to making this achievement possible! 🌿🌍✨ In the Media:

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Bonito and Fundtur MS: A Strategic Partnership for Global Leadership in Sustainable Tourism

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The Future of Sustainable Tourism in Brazil Begins in Bonito Bonito, one of Brazil’s most renowned ecotourism destinations, continues to solidify its position as a global reference in sustainable tourism. Through a strong collaboration with the Mato Grosso do Sul Tourism Foundation (Fundtur MS), led by Bruno Wendling, Bonito has achieved significant advancements in integrating climate mitigation strategies into its tourism development model. Some of the key milestones include: With this initiative, Bonito becomes the first tourism destination fully aligned with the Glasgow Declaration, presenting a comprehensive investment program for decarbonization. At the forefront of this movement is Juliane Salvadori, Vice Mayor of Bonito, who has played a key role in maintaining the Carbon Neutral certification since her tenure as Tourism Secretary in 2022. “This achievement strengthens our commitment to transforming Bonito into an increasingly sustainable destination, ensuring that tourism here is synonymous with conservation and environmental innovation.” – Juliane Salvadori, Vice Mayor of Bonito and Leader of the Bonito Carbono Neutral Program Knowledge Exchange with Machu Picchu: Sharing Global Best Practices Beyond its local advancements, Bonito has fostered a knowledge exchange program with Machu Picchu, another internationally recognized tourism destination committed to climate action. This collaboration allows for the sharing of mitigation measures and regenerative tourism strategies, reinforcing Bonito and Mato Grosso do Sul’s participation in the global discussion on climate-smart tourism. “Mato Grosso do Sul’s strategy is clear: we want to be a global benchmark in sustainable tourism, and Bonito is the ideal showcase to demonstrate how this is possible. The involvement of the Green Initiative and the actions led by Fundtur MS are key drivers of this transformation.” – Bruno Wendling, President of Fundtur MS Bonito Hosts the International Smart Destinations Fair (FIDI) 2025 In a significant development, Bonito was selected to host the third edition of the International Smart Destinations Fair (FIDI) in 2025, scheduled from March 19 to 22. This event will bring together tourism professionals, entrepreneurs, public managers, and students to discuss innovation, sustainability, and technology in tourism. Hosting FIDI 2025 underscores Bonito’s commitment to positioning itself as a Smart Tourism Destination, integrating governance, sustainability, innovation, technology, and promotion. “Securing this event was a strategic move, as we are bringing the most important fair that addresses smart destination models. The public can expect a lot of innovation, knowledge, and exchange of experiences in all aspects that a Smart Tourism Destination encompasses.” – Bruno Wendling, President of Fundtur MS Bonito Carbono Neutro Wins FIDI 2025 Environmental Sustainability Award Highlighting its commitment to environmental stewardship, Bonito Carbono Neutro was honored with the Environmental Sustainability Award at FIDI 2025. This accolade recognizes Bonito’s ongoing efforts in reducing carbon emissions and implementing sustainable tourism practices, further solidifying its status as a leader in environmental conservation. Towards COP-30: Bonito on the Global Sustainability Stage The achievements resulting from the collaboration between Fundtur MS and Bonito position the municipality as one of Brazil’s leading success stories to be showcased during COP-30, which will take place in Belém, Pará, in November 2025. This collective effort will contribute to raising awareness among thousands of people in Brazil and worldwide about the importance of climate action and the positive environmental impacts as fundamental pillars for the prosperity and development of smart tourism destinations. Bonito’s journey exemplifies how dedicated leadership and strategic partnerships can transform a destination into a global model for sustainable tourism and environmental responsibility. In the Media:

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The Roadmap to Net Zero: How Travel & Tourism Can Lead the Decarbonization Effort

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The travel and tourism industry contributes nearly 8% of global carbon emissions, making it a key sector in the fight against climate change. To transition toward a net zero future, businesses must move beyond carbon offsetting and integrate climate action directly into their operations. The World Travel & Tourism Council (WTTC) has developed a Net Zero Roadmap, outlining a strategic framework for decarbonization. This roadmap provides a clear pathway for businesses to measure, reduce, and report emissions, ensuring a transition to climate and nature-positive tourism. The Role of Technology in Accelerating Climate Action Technology is a powerful tool in achieving carbon measurement, emissions reduction, and regenerative tourism. The WTTC’s Roadmap to Net Zero highlights key areas where digital innovation can support decarbonization efforts. Key Technological Innovations for Net Zero Green Initiative’s Contribution Green Initiative integrates technology-driven monitoring solutions into carbon-measured climate projects, ensuring emissions reductions are scientifically verified. Through satellite tracking and digital reporting, companies can transparently monitor carbon sequestration efforts linked to reforestation and ecosystem restoration. Beyond Offsetting: How Insetting Can Maximize Climate Impact Traditional carbon offsetting involves financing external projects to compensate for emissions. While offsetting plays a role in short-term emissions management, it does not address direct operational emissions. The WTTC’s Roadmap to Net Zero prioritizes carbon insetting, which embeds climate action directly into a company’s value chain. This approach reduces emissions at the source rather than outsourcing responsibility. While carbon offsetting involves investing in external projects to compensate for emissions, carbon insetting focuses on implementing sustainability initiatives within a company’s own operations and supply chain. This direct approach not only reduces emissions at their origin but also fosters long-term environmental and economic benefits for the business. Why Insetting is More Effective than Offsetting How Travel & Tourism Companies Can Implement Insetting Leading companies are pioneering insetting initiatives. For instance, certain cruise lines are investing in hybrid and LNG-powered ships, as well as advanced wastewater management systems, to reduce their environmental footprint. Natural Climate Solutions (NCS) & Green Initiative’s Forest Friends Program Engaging in Natural Climate Solutions (NCS), like reforestation and wetland restoration, enables businesses to sequester carbon effectively while enhancing local biodiversity. Programs such as Green Initiative’s Forest Friends not only offset emissions but also promote ecological balance and support community livelihoods. Green Initiative promotes Nature-Based Solutions (NBS) through its Forest Friends program, helping businesses implement carbon insetting projects that contribute to climate-positive tourism. By restoring forests and degraded ecosystems, these initiatives capture CO₂, enhance biodiversity, and improve climate resilience. The Four Pillars of Decarbonization: A Practical Guide for Travel & Tourism Businesses The WTTC’s Decarbonisation Action Framework outlines a clear, structured approach for businesses to achieve net zero. This framework is built on four essential pillars: 1. Assess & Define 2. Build & Enable 3. Reduce & Collaborate 4. Monitor & Report How Green Initiative Supports This Transition Green Initiative provides carbon-measured assessments, insetting solutions, and advanced emissions tracking to help businesses transition to carbon-neutral and climate-positive operations. Our approach ensures businesses align with global climate standards and certification frameworks, maximizing their environmental impact. Conclusion: A Call to Action for Travel & Tourism Leaders The transition to net zero is no longer optional—it is a business necessity. The travel and tourism sector must take immediate action to reduce emissions, restore ecosystems, and build climate resilience. By adopting carbon measurement strategies, prioritizing insetting over offsetting, and obtaining climate certifications, businesses can lead the transformation toward regenerative tourism and a climate-positive economy. At Green Initiative, we provide science-based climate solutions that go beyond compliance to create lasting environmental impact. Are you ready to start your journey to net zero? Contact Green Initiative today and take meaningful climate action for a sustainable future. This article was written by Ella Baehringer from the Green Initiative team Related Articles

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Blended Finance for Decarbonization: De-risking Climate Mitigation Investments

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Over the past decade, blended finance has become an increasingly relevant tool for scaling development and “de-risking” social and environmentally positive markets to attract private capital. According to the Organization for Economic Co-operation and Development (OECD)1, in 2023, blended finance mechanisms catalyzed the attraction of USD 70 billion to development-linked investments. In this article, we explore what blended finance is in simple terms and how it can support the green economy through decarbonization. Very different from a carbon tax, blended finance is an entrepreneurial approach that involves public or philanthropic money in a deal’s fundraising efforts, as this extra capital can significantly help reduce risks for private investors. Philanthropic funds are extensively used to fund technical assistance efforts for example, while governments tend to have financial bandwidth and resilience in case the deal doesn’t reach the expected return in the given timeline. At the same time, private capital is a valuable component of the fundraising aspect of blended finance deals, as it can help close significant funding gaps, and allows asset managers, banks, and other types of private investors to simultaneously build their know-how in development markets and bring an innovative and fast-paced approach to sectors that were previously exclusive governmental responsibility2. According to the World Economic Forum (WEF)3 , decarbonizing the economy by 2050 will collectively cost $3.5 trillion yearly, which is equivalent to half of global corporate profits and a quarter of world taxes collected. This transition is mainly based on the decarbonization of infrastructure (including energy), which, according to The World Bank is considered high-risk by most private investors and emits 60% of all greenhouse gases yearly4. In 2024, the World Bank5 released a blog post affirming that throughout the 2013-2023 decade, the average infrastructure deal attracted 40 cents of private capital per 1$ of government or philanthropic money invested: however, the 10% most successful blended finance infrastructure deals attracted up to 2$ of private capital per 1$ in public investments. But what are the deciding factors, and how can climate mitigation projects and products be framed as highly profitable deals for private investors? PwC affirms that successfully attracting private capital to net zero infrastructure projects, requires the implementation of clear and consistent government policies that can provide the stability investors seek6 . A practical example is Australia’s recent surge in renewable energy investments. In 2024, Australia committed $9 billion to large-scale wind and solar farms, marking the highest public investment in six years and adding 4.3 GW of new renewable capacity. This significant increase aligns with federal and state policy goals aimed at generating 82% of electricity from renewable sources by 2030. The passage of the expanded capacity investment scheme, which promises 23 GW of renewable energy and 9 GW of energy storage capacity, has further bolstered investor confidence. Industry experts emphasize that such stable and supportive policies are crucial for maintaining and enhancing investor confidence in the renewable energy sector7 . By the end of 2025, with renewable generation expected to account for around 48% of the energy mix, Australia’s emissions reductions are projected to reach 75 million tonnes annually, representing a 39% decrease in electricity emissions compared to a scenario without renewable growth8. Green Initiative offers climate certifications and net-zero road mapping services to start-ups, corporations, and institutional investors, which is a form of actionable technical assistance and can be used to facilitate the decarbonization of a variety of existing and upcoming energy and infrastructure projects. With its clients, Green Initiative is determined to contribute to a net-zero economy by 2050 and strengthen the green transition for a climate-positive economy. Visit greeninitiative.eco to learn more about existing projects. [1] OECD (2025), Mobilised private finance for development [2] Network for Greening the Financial System (2024), Scaling up Blended Finance for Climate Mitigation and Adaptation in Emerging and Developing Economies [3] WEF (2022), Transitioning to the green economy will cost the world another $3.5 a year [4] The World Bank (2023), The Power of Private Capital in Sustainable Development [5] The World Bank (2024), How blended finance can reorient cautious private investors to infrastructure [6] PwC, Achieving Net-Zero Infrastructure [7] The Guardian (2025), Australia’s Investment in Large Scale Wind and Solar hits six-year Peak [8] Australia’s Clean Energy Council (2024), Emissions Reduction Delivered by Renewable Energy Related Articles

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Sustainability in Hospitality: A Competitive Advantage, Not Just Compliance

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Why Sustainability Matters for Hotels and Restaurants Sustainability in hospitality is no longer optional—it’s a strategic necessity for long-term success. As climate action gains momentum worldwide, hotels and restaurants that embrace sustainable practices are securing financial benefits, reducing operational costs, and strengthening brand loyalty. But sustainability isn’t just about meeting environmental goals—it’s about gaining a competitive edge in a rapidly evolving industry. From cutting expenses through energy efficiency to attracting eco-conscious travelers and securing preferential financing, sustainability is reshaping the hospitality landscape. Businesses that integrate climate-smart strategies will thrive, while those that ignore this shift risk higher costs, limited financing options, and declining market appeal. The message is clear: sustainability is no longer just about compliance—it’s the key to long-term profitability and success.. Key Benefits of Sustainability in Hospitality ✅ Cost Reduction – Energy efficiency and waste reduction lower operational expenses.✅ Access to Climate Financing – Hotels with strong sustainability practices can secure preferential loans and investment opportunities.✅ Brand Differentiation – Eco-conscious travelers actively seek sustainable hospitality options.✅ Regulatory Compliance & Future-Proofing – Meeting global climate pledges protects businesses from future regulatory risks. Sustainability as a Competitive Edge in Hospitality Hotels that delay climate-smart strategies risk rising costs, shrinking market appeal, and limited financing options. Sustainability isn’t just a trend—it’s shaping the future of the hospitality industry. Hospitality Sustainability Success Stories 1. SENAC Restaurants, Brazil: A Carbon-Neutral Dining Model SENAC Restaurants in Brazil achieved Carbon Neutral Certification by overhauling their food sourcing strategy. By prioritizing local suppliers, they: ✔ Cut transportation costs✔ Improved menu sustainability✔ Strengthened brand reputation This demonstrates how sustainability and profitability go hand in hand. 2. Inkaterra: A Global Leader in Eco-Hospitality Inkaterra, a pioneer in ecotourism, has integrated climate action into its operations by managing 15,000 hectares of protected forest. Their Climate Certification has: ✔ Strengthened their international reputation✔ Secured climate finance through partnerships like the Inter-American Development Bank (IDB)✔ Improved operational efficiency These case studies highlight that sustainability is not just about reducing emissions—it’s a business growth strategy. The Business-Driven Approach to Hospitality Sustainability Despite misconceptions that climate action is losing momentum, the truth is that sustainability is now a business-driven necessity. The rising costs of energy, food, and waste management make climate-positive initiatives essential for profitability. How to Integrate Sustainability into Your Hospitality Business To stay ahead in the industry, hospitality businesses should consider: 🔹 Carbon Certification for Hotels & Restaurants – Align with climate finance frameworks and secure better investment opportunities.🔹 Energy & Waste Management Strategies – Reduce operational costs while meeting sustainability goals.🔹 Sustainable Sourcing & Eco-Friendly Operations – Attract eco-conscious travelers and corporate clients. Take Action: Future-Proof Your Hospitality Business Hotels and restaurants can gain a competitive advantage by obtaining Green Initiative’s Climate Certificates for tourism, hospitality, and destinations. These certifications help businesses secure financing, improve sustainability performance, and increase market appeal. Download the Free Climate Action Guide for Hospitality Gain valuable insights on integrating climate mitigation strategies into your hotel or restaurant business. 📥 Download the Climate Action Guide Final Thoughts Sustainability is not just an ethical obligation—it’s a smart business strategy. Hotels and restaurants that embrace climate action will thrive, while those that hesitate may struggle with rising costs and diminishing market share. Is your hospitality business ready for the future? Start your sustainability journey today and position yourself as a leader in the evolving hospitality landscape. Get in touch.

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Bonito: A Carbon-Neutral Ecotourism Destination to Host the 2025 International Sustainability Forum

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In May 2025, Bonito, Mato Grosso do Sul, Brazil—a global leader in sustainable tourism—will host the International Sustainability Forum from May 29 to 31. Known for its pristine natural beauty and pioneering environmental initiatives, Bonito is the perfect venue for this pivotal event, which aims to shape discussions around energy transition and green financing ahead of the COP30 climate conference in Belém. Why Bonito? A Model of Regenerative Tourism Bonito is not just a popular tourist destination; it’s a carbon-neutral certified ecotourism hub. In 2022, the city made history by becoming the first tourism destination in the world to earn this certification. This milestone was achieved through a rigorous collaboration between the Fundação de Turismo de Mato Grosso do Sul (FUNDTUR) and Green Initiative, which assessed and mitigated the carbon footprint of its tourism sector. Key climate and nature positive strategies that contributed to this certification include: Additionally, Bonito is home to Climate Positive Ecotourism Businesses such as Grupo Rio da Prata Ecoturismo and Estância Mimosa, which actively work to create a net positive environmental impact. Grupo Rio da Prata offers eco-friendly snorkeling and diving experiences in its pristine rivers, while engaging in large-scale reforestation efforts and water conservation initiatives. Similarly, Estância Mimosa provides guided tours through stunning waterfalls and trails while implementing carbon sequestration through native tree planting and sustainable farming practices. These businesses exemplify Bonito’s dedication to ecotourism and serve as models for sustainability in the global tourism industry. These initiatives collectively reduce Bonito’s environmental footprint and contribute to its goal of becoming a global leader in climate-smart tourism. Mayor of Bonito, Josmail Rodrigues, highlighted the city’s global leadership in sustainability, stating: “Bonito is a global reference for sustainable tourism, and hosting an event of this magnitude reinforces our commitment to environmental preservation and responsible economic development. The International Sustainability Forum will be a unique opportunity to discuss innovative solutions and establish our city as a model of sustainability for Brazil and the world.” The Significance of the International Sustainability Forum The forum will bring together policymakers, environmentalists, scientists, and industry leaders to discuss: Bonito’s role as host is particularly symbolic. Its transformation into a carbon-neutral destination highlights the power of local initiatives to drive global change, setting an example for other regions aiming to balance economic growth with environmental stewardship. Recognized Leadership in ESG Practices Bonito and the state of Mato Grosso do Sul have gained national and international recognition for their sustainability efforts. In December 2024, Mato Grosso do Sul was ranked among Brazil’s top three regions for ESG practices in sustainable tourism by Embratur. This accolade underscores the state’s forward-thinking approach to tourism development and environmental conservation. Specific achievements include: Bruno Wendling, President of FUNDTUR, stated, “Our goal is to position Bonito as a global model for sustainable and regenerative tourism by ensuring every visitor’s experience contributes positively to the environment. Hosting the International Sustainability Forum further solidifies our commitment to this mission.” Bonito: A Destination Worth Protecting Bonito’s unique ecosystems are its greatest treasure. Highlights include: Through carbon-neutral initiatives and sustainable tourism practices, Bonito is setting a precedent for destinations worldwide, showcasing that natural beauty and environmental responsibility can coexist. What to Expect at the Forum The event promises a wealth of opportunities, including: As the world prepares for the COP30 climate conference, Bonito stands out as a beacon of sustainable innovation and environmental leadership. Hosting the International Sustainability Forum in this Carbon-Neutral Certified city not only amplifies its commitment to protecting natural resources but also inspires other destinations to follow suit. Bonito’s story proves that tourism and sustainability can go hand in hand, paving the way for a greener future. By the Green Initiative Team. Suggested reading:

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Let’s Make 2025 the Year of Climate and Nature Positive Action

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As we enter 2025, the urgency to address climate change and biodiversity loss has never been greater. But there’s hope and momentum—by planning and acting intentionally, we can create a positive impact for the planet. In 2024, Copernicus Climate Change Service indicates global temperatures exceeded 1.5°C above pre-industrial levels for the first time, marking a significant milestone in climate change. This unprecedented warming has led to more frequent and severe climate-related disasters, such as wildfires, floods, and heatwaves, underscoring the urgent need for comprehensive climate action. The breach of this critical threshold highlights the importance of implementing sustainable practices and policies to mitigate further environmental degradation. At Green Initiative, we’re here to help individuals, communities, and businesses make 2025 a year of bold and meaningful climate and nature-positive progress. Here’s how you can start planning: 1. Set Clear Goals for Climate and Nature Positivity The journey to becoming climate positive goes beyond reducing emissions—it involves actively restoring the planet. This could mean switching to renewable energy, improving energy efficiency, or supporting reforestation efforts. Businesses can also take an important step by getting certified as Climate Positive, Carbon Neutral, or Carbon Measured. Certification ensures transparency and accountability in your sustainability goals. If you’re ready to get started or need to prepare for recertification, learn more here. 2. Partner with Forest Friends for Ecosystem Restoration Reforestation is one of the most impactful ways to fight climate change and restore biodiversity. At Forest Friends, we make it easy for you to plant native trees in critical areas, and you can even gift the trees planted to friends and those you love. By supporting Forest Friends efforts, you’re not just offsetting carbon emissions—you’re revitalizing ecosystems and empowering local communities. Forest Friends also provides tools to calculate your carbon footprint and track the impact of your contributions. 3. Embrace Everyday Sustainability Small, consistent actions in your daily life can lead to big changes over time: 4. Get Certified or Prepare for Recertification For businesses and organizations, certifications are an essential way to demonstrate your commitment to sustainability. Climate-positive and carbon-neutral certifications not only help the planet but also resonate with customers and stakeholders who value transparency. If you’re new to the process or gearing up for recertification in 2025, this guide offers all the details you need to get started. If you are in the travel and tourism industry, read our Climate Action Guide for Tourism Businesses and Destinations and catch up on the best regenerative travel and tourism practices. 5. Advocate and Collaborate Spread the word about climate and nature-positive actions in your networks. Advocate for policies that support sustainability and partner with like-minded organizations to amplify your impact. Collaboration strengthens individual efforts and drives systemic change. Why 2025 is Crucial This year is a pivotal moment for global sustainability efforts. The choices we make now will shape our collective future. Whether you’re planting trees with Forest Friends, pursuing a climate certification, or reducing your carbon footprint, every action counts. Let’s make 2025 a year of bold, meaningful change. Together, we can create a future where both people and nature thrive. Ready to act? Contact us to explore our climate certifications and visit Forest Friends to support reforestation today.

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Olas Perú: The World’s First Carbon Neutral Surf School

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On Tuesday, December 17, 2024, the renowned surf school Olas Perú made history by becoming the first surf school in the world to receive Carbon Neutral Certification. This achievement highlights its commitment to sporting excellence and talent development and underscores its dedication to climate action.Green Initiative awarded the certification during a ceremony held at the Municipal Palace of Miraflores, a district internationally recognized as Surf City due to its significance as a tourist and sports destination. Recognition for Climate Action The ceremony brought together prominent representatives from the tourism and sports sectors, including the participation of representatives from the Municipality of Miraflores, the Australian Ambassador to Peru, Maree Ringland and Omar Afa, from Yutong. Joel Koechlin, President of the National Tourism Chamber of Peru (CANATUR), emphasized the importance of climate action, stating: “Today, all businesses have a responsibility to understand their carbon footprint and find solutions to reduce it through our daily activities, raising awareness of its importance and positive impact on the planet.” Similarly, Roberto Meza, General Manager of Olas Perú, highlighted the significance of this achievement for the surfing industry, stating: “The Carbon Neutral certification is a milestone that sets a precedent in our discipline and encourages other organizations in the sector to make changes in favor of the planet.” Surfing and Climate Change: A Local Challenge with Global Impact Climate change is increasingly affecting various industries, including surfing. This thrilling activity, which represents a way of life for many people, faces significant challenges due to environmental impacts and climatic variations. From rising sea levels to shifts in wave patterns, climate change is altering oceans in harmful ways, threatening the future of sport. In this context, Olas Perú, founded in 1992, has embraced climate commitment as an essential part of its identity. With its recent Carbon Neutral certification, the school demonstrates that sustainable practices and climate action can go hand in hand with promoting the sport. Measuring and Offsetting the Carbon Footprint Olas Perú measured and offset its carbon footprint for 2023 as part of a rigorous process adhering to international standards. This process involved calculating the total greenhouse gas (GHG) emissions generated directly and indirectly by the organization during that year. The sources of emissions from Olas Perú’s activities were identified to determine its carbon footprint. These included aspects such as the transportation of materials and people and the use of resources necessary for its operations. This analysis not only quantified the emissions but also identified the primary sources of responsibility, paving the way for progressively implementing mitigation measures and promoting more sustainable practices to reduce the organization’s carbon footprint. Advancing Toward Decarbonization The ceremony also marked a significant step toward decarbonization with Yutong’s delivery of an electric truck. The integration of this vehicle and the implementation of various mitigation measures will significantly reduce greenhouse gas (GHG) emissions in the coming years, reaffirming Olas Perú’s commitment to meeting its climate goals. Omar Afa, Commercial Manager of Yutong, highlighted the importance of this achievement, stating: “This certification is a historic milestone that symbolizes not only an accomplishment but also a commitment to the planet, serving as an example of leadership and vision for everyone.” A Sustainable Future for Surfing With this milestone, Olas Perú strengthens its leadership in promoting surfing and building a more sustainable future for the sport. The school positions itself as a model for other sports organizations, demonstrating that commitment to the environment is as vital as developing athletic skills. Written by Musye Lucen, from the Green Initiative team

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Brazil Adopts a Regulated Carbon Market: A Milestone in Climate Action and Sustainability

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In a historic environmental policy move, Brazil enacted Law No. 15,042, dated December 11, 2024, establishing the Brazilian System for Trading Greenhouse Gas Emissions (SBCE). This ambitious initiative positions Brazil as a global leader in combating climate change and transitioning to a low-carbon economy. By fostering sustainable practices and promoting climate and nature-positive strategies, this law is set to revolutionize Brazil’s environmental and economic landscape. What Is the Brazilian System for Trading Emissions (SBCE)? The SBCE is a regulated carbon market where companies and industries trade emission allowances, known as Brazilian Emission Quotas (CBEs). Each quota authorizes the emission of one metric ton of carbon dioxide equivalent (tCO₂e). Companies emitting less than their quota can sell surplus allowances, while those exceeding their limit must purchase additional quotas. The system is complemented by Certificates of Verified Reduction or Removal of Emissions (CRVEs), generated by projects that reduce or capture GHG emissions. These include reforestation, clean energy projects, and environmental conservation. Businesses can trade CRVEs or use them to offset emissions, contributing to climate action and sustainability goals. Key Features of Law No. 15,042 This groundbreaking legislation lays out mechanisms to regulate emissions and incentivize businesses to adopt sustainable practices. Key features include: How the SBCE Works: Implementation and Timeline The SBCE will be implemented in phases to ensure a smooth transition: The government has a two-year period to finalize regulations, after which businesses will have additional time to comply with emission limits. Benefits of the SBCE: Climate and Nature-Positive Outcomes The regulated carbon market is a powerful tool for fostering sustainable development and generating significant climate and nature-positive impacts: Transforming Industries Through Sustainability Energy and Manufacturing Agriculture Regenerative Tourism The tourism sector can lead the way in adopting climate-positive strategies: Challenges and Opportunities While the SBCE offers immense potential, it presents challenges that require attention: Why the SBCE Matters for Brazil and the World Law No. 15,042 is not just about reducing emissions but redefining Brazil’s role in the global economy. By embedding climate and nature-positive principles into its economic framework, Brazil is committed to a sustainable future where economic growth complements environmental stewardship. The SBCE is a bold step toward a green economy, from regenerative tourism to carbon-neutral industries. It empowers businesses to innovate while addressing urgent climate challenges, ensuring Brazil remains a key player in global sustainability. FAQs About the SBCE What is the primary goal of the SBCE? The SBCE aims to reduce greenhouse gas emissions and foster sustainable practices through a regulated carbon market. Which sectors are regulated? Energy, transportation, and manufacturing are included, while primary agriculture is excluded, but they can participate voluntarily. What are the benefits of the SBCE for businesses? The SBCE incentivizes innovation, attracts green investments, and enhances international competitiveness. Take the Next Step Toward Sustainability Is your business ready to align with Brazil’s new carbon market? Partner with Green Initiative for expert advice and climate certification services. We provide tailored solutions to help your organization navigate the SBCE, reduce emissions, and achieve sustainability goals. Contact us to transform your climate action strategy and become a leader in Brazil’s sustainable future. Let’s work together for a climate-positive tomorrow!

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The Leadership Behind Machu Picchu’s Carbon Neutral Success: A Model for Sustainable Tourism

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Machu Picchu, one of the world’s most iconic tourist destinations, has become a global leader in sustainability. Thanks to the visionary leadership of Mayor Elvis Lexin La Torre Uñaccori, this UNESCO World Heritage Site has not only achieved carbon-neutral certification but has successfully renewed it for a second time. His remarkable work in implementing sustainable practices, forging key partnerships, and aligning with global climate and nature positive initiatives inspires tourism leaders worldwide. Pioneering Climate and Nature Positive Tourism As the mayor of Machu Picchu Pueblo, Mayor La Torre has taken bold steps to address the environmental challenges posed by millions of annual visitors. Central to his approach has been adopting climate- and nature-positive strategies, including: These strategies have drastically reduced the town’s environmental footprint, setting a precedent for regenerative tourism—an approach that restores ecosystems while benefiting local communities. Collaborative Leadership with Key Partners Machu Picchu’s success in achieving and maintaining carbon-neutral status showcases the power of collaboration. Under Mayor La Torre’s leadership, the municipality has partnered with prominent organizations to drive impactful initiatives: These partnerships, facilitated by Green Initiative, have helped Machu Picchu achieve a remarkable 18.77% reduction in carbon emissions compared to its 2019 baseline, demonstrating the potential of public-private collaboration in achieving sustainability goals. Commitment to Global Climate and Tourism Frameworks Mayor La Torre has aligned Machu Picchu’s sustainability efforts with key international frameworks, ensuring the site remains a leader in global climate action: These commitments reflect the site’s dedication to fostering a sustainable future for tourism while combating climate change. An Honorable Legacy of Leadership Mayor La Torre’s leadership exemplifies how local governments can drive meaningful change. By integrating climate-positive policies and regenerative practices, he has transformed Machu Picchu into a beacon of sustainable tourism. “Leadership is about action. Let us lead with the purpose of leaving our world better than we found it,” Mayor La Torre has stated. His work safeguards Machu Picchu’s ancient legacy and establishes it as a symbol of hope and resilience for future generations. A Call to Action for Global Tourism Leaders Mayor La Torre’s visionary approach provides a compelling roadmap for leaders of other tourism-dependent regions. By prioritizing regenerative tourism, fostering collaborations with key partners, and committing to international climate goals, mayors and municipal teams can create destinations that thrive economically while preserving their natural and cultural heritage. Machu Picchu’s achievements prove that bold, collaborative leadership can leave a lasting positive impact on the planet. As the world grapples with the effects of climate change, the work of Mayor Elvis Lexin La Torre Uñaccori serves as a testament to what’s possible when we lead with purpose and innovation. Make your destination Climate and Nature Positive, contact us at Green Initiative to learn how we can help your city or region achieve sustainability goals, implement regenerative tourism strategies, and align with global climate frameworks like the Glasgow Declaration. Together, we can build a future where tourism regenerates nature and communities thrive. 🌍

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