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Bonito Carbono Neutro Wins Prestigious FIDI 2025 Environmental Sustainability Award

Bonito Carbono Neutro Wins Prestigious FIDI 2025 Environmental Sustainability Award

A Historic Victory for Sustainable and Smart Tourism in Brazil and Mato Grosso do Sul Mato Grosso do Sul has once again demonstrated its leadership in sustainable and smart tourism by securing three major awards at the International Smart Destinations Fair (FIDI) 2025. These achievements highlight the state’s dedication to innovation, governance, and environmental responsibility, further solidifying its reputation as a global leader in sustainable tourism practices. The Awards That Define Excellence During FIDI 2025, Mato Grosso do Sul received recognition in three key categories: These accolades confirm that Mato Grosso do Sul is at the forefront of global smart tourism innovation, combining sustainability with technology to enhance visitor experiences while preserving its natural wonders. Bonito, a world-renowned ecotourism destination, has once again proven itself as a global leader in sustainable tourism by winning the Environmental Sustainability Award at the International Smart Destinations Fair (FIDI) 2025. This prestigious recognition reinforces Bonito’s commitment to environmental conservation, climate action, and sustainable tourism practices, setting an example for destinations worldwide. The Significance of the FIDI 2025 Award The International Smart Destinations Fair (FIDI) is one of the most important events in the global tourism industry, bringing together leaders, innovators, and policymakers to discuss the future of smart and sustainable destinations. The Environmental Sustainability Award is given to destinations that demonstrate outstanding achievements in implementing sustainable tourism practices, reducing carbon footprints, and integrating innovative environmental conservation strategies. Winning this award highlights Bonito’s Carbono Neutro Program, which has been instrumental in: Leadership Driving Bonito’s Success Governor Eduardo Riedel reaffirmed Mato Grosso do Sul’s commitment to economic development aligned with environmental preservation, stating: “Mato Grosso do Sul is on a path to achieving carbon neutrality by 2030, demonstrating that economic growth and sustainability can go hand in hand.” Josmail Rodrigues, Mayor of Bonito, also celebrated the achievement, emphasizing the city’s commitment to sustainable development: “Bonito’s recognition at FIDI 2025 reflects the dedication of our entire community in preserving our natural heritage while ensuring economic growth. We will continue working towards innovative solutions that make Bonito a model for sustainable tourism.” The success of Bonito’s sustainability initiatives is the result of strong leadership and collaboration. Bruno Wendling, President of Fundtur MS, emphasized the significance of this achievement: “This award is a testament to Bonito’s leadership in sustainability and climate action. We are proving that it is possible to develop tourism in a way that respects and preserves nature while providing economic benefits to local communities.” Similarly, Juliane Salvadori, Vice Mayor of Bonito and leader of the Bonito Carbono Neutro Program, highlighted the importance of this recognition: “Winning the Environmental Sustainability Award at FIDI 2025 is a proud moment for Bonito. It validates our dedication to creating a sustainable future for tourism, ensuring that future generations can continue to experience the natural beauty of our destination.” Adding to Bonito’s sustainability milestones, the Grupo Rio da Prata has played a crucial role in reinforcing climate action in the region. Their properties, including the Recanto Ecológico Rio da Prata, Lagoa Misteriosa, and Estância Mimosa, have achieved Climate Positive and Carbon Neutral certifications, setting new standards for conservation and responsible tourism. Their ongoing efforts in ecosystem restoration, carbon sequestration, and sustainable visitor experiences continue to position Bonito as a leader in global ecotourism. “The accomplishments of Grupo Rio da Prata showcase how tourism can actively contribute to environmental recovery. By achieving Climate Positive and Carbon Neutral certifications, they set an example of how destinations can balance growth with nature conservation.” – Bruno Wendling, President of Fundtur MS What This Means for the Future This award solidifies Bonito’s position as a benchmark in sustainable tourism not only in Brazil but also on a global scale. It serves as an inspiration for other destinations looking to implement effective climate action strategies while fostering economic growth through responsible tourism. As Bonito prepares to present its success story at COP-30 in Belém, Pará, in November 2025, this recognition will further strengthen its impact on international discussions around sustainable tourism and environmental conservation. A Bright Future for Bonito and Global Sustainable Tourism With its ongoing commitment to sustainability, Bonito is proving that environmental responsibility and tourism excellence can go hand in hand. The FIDI 2025 Environmental Sustainability Award is not just a victory for Bonito but for the entire global movement towards more responsible and climate-conscious tourism. Matheus Mendes, Portfolio Manager at Green Initiative, also emphasized the collaborative and systemic nature of Bonito’s decarbonization efforts: “Bonito’s certification was designed to be advanced collectively. The initial responsibility for the process lies with the municipal government and the state, but the resulting actions have shared responsibilities and broad benefits for society. The next stages of the destination’s decarbonization should prioritize four key pillars: clean mobility, waste treatment, ecosystem restoration, and tourist engagement.” Congratulations to Bonito Carbono Neutro and all those who have contributed to making this achievement possible! 🌿🌍✨ In the Media:

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Sustainability in Hospitality A Competitive Advantage, Not Just Compliance Green Initiative

Sustainability in Hospitality: A Competitive Advantage, Not Just Compliance

Why Sustainability Matters for Hotels and Restaurants Sustainability in hospitality is no longer optional—it’s a strategic necessity for long-term success. As climate action gains momentum worldwide, hotels and restaurants that embrace sustainable practices are securing financial benefits, reducing operational costs, and strengthening brand loyalty. But sustainability isn’t just about meeting environmental goals—it’s about gaining a competitive edge in a rapidly evolving industry. From cutting expenses through energy efficiency to attracting eco-conscious travelers and securing preferential financing, sustainability is reshaping the hospitality landscape. Businesses that integrate climate-smart strategies will thrive, while those that ignore this shift risk higher costs, limited financing options, and declining market appeal. The message is clear: sustainability is no longer just about compliance—it’s the key to long-term profitability and success.. Key Benefits of Sustainability in Hospitality ✅ Cost Reduction – Energy efficiency and waste reduction lower operational expenses.✅ Access to Climate Financing – Hotels with strong sustainability practices can secure preferential loans and investment opportunities.✅ Brand Differentiation – Eco-conscious travelers actively seek sustainable hospitality options.✅ Regulatory Compliance & Future-Proofing – Meeting global climate pledges protects businesses from future regulatory risks. Sustainability as a Competitive Edge in Hospitality Hotels that delay climate-smart strategies risk rising costs, shrinking market appeal, and limited financing options. Sustainability isn’t just a trend—it’s shaping the future of the hospitality industry. Hospitality Sustainability Success Stories 1. SENAC Restaurants, Brazil: A Carbon-Neutral Dining Model SENAC Restaurants in Brazil achieved Carbon Neutral Certification by overhauling their food sourcing strategy. By prioritizing local suppliers, they: ✔ Cut transportation costs✔ Improved menu sustainability✔ Strengthened brand reputation This demonstrates how sustainability and profitability go hand in hand. 2. Inkaterra: A Global Leader in Eco-Hospitality Inkaterra, a pioneer in ecotourism, has integrated climate action into its operations by managing 15,000 hectares of protected forest. Their Climate Certification has: ✔ Strengthened their international reputation✔ Secured climate finance through partnerships like the Inter-American Development Bank (IDB)✔ Improved operational efficiency These case studies highlight that sustainability is not just about reducing emissions—it’s a business growth strategy. The Business-Driven Approach to Hospitality Sustainability Despite misconceptions that climate action is losing momentum, the truth is that sustainability is now a business-driven necessity. The rising costs of energy, food, and waste management make climate-positive initiatives essential for profitability. How to Integrate Sustainability into Your Hospitality Business To stay ahead in the industry, hospitality businesses should consider: 🔹 Carbon Certification for Hotels & Restaurants – Align with climate finance frameworks and secure better investment opportunities.🔹 Energy & Waste Management Strategies – Reduce operational costs while meeting sustainability goals.🔹 Sustainable Sourcing & Eco-Friendly Operations – Attract eco-conscious travelers and corporate clients. Take Action: Future-Proof Your Hospitality Business Hotels and restaurants can gain a competitive advantage by obtaining Green Initiative’s Climate Certificates for tourism, hospitality, and destinations. These certifications help businesses secure financing, improve sustainability performance, and increase market appeal. Download the Free Climate Action Guide for Hospitality Gain valuable insights on integrating climate mitigation strategies into your hotel or restaurant business. 📥 Download the Climate Action Guide Final Thoughts Sustainability is not just an ethical obligation—it’s a smart business strategy. Hotels and restaurants that embrace climate action will thrive, while those that hesitate may struggle with rising costs and diminishing market share. Is your hospitality business ready for the future? Start your sustainability journey today and position yourself as a leader in the evolving hospitality landscape. Get in touch.

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Olas Perú: The World's First Carbon Neutral Surf School

Olas Perú: The World’s First Carbon Neutral Surf School

On Tuesday, December 17, 2024, the renowned surf school Olas Perú made history by becoming the first surf school in the world to receive Carbon Neutral Certification. This achievement highlights its commitment to sporting excellence and talent development and underscores its dedication to climate action.Green Initiative awarded the certification during a ceremony held at the Municipal Palace of Miraflores, a district internationally recognized as Surf City due to its significance as a tourist and sports destination. Recognition for Climate Action The ceremony brought together prominent representatives from the tourism and sports sectors, including the participation of representatives from the Municipality of Miraflores, the Australian Ambassador to Peru, Maree Ringland and Omar Afa, from Yutong. Joel Koechlin, President of the National Tourism Chamber of Peru (CANATUR), emphasized the importance of climate action, stating: “Today, all businesses have a responsibility to understand their carbon footprint and find solutions to reduce it through our daily activities, raising awareness of its importance and positive impact on the planet.” Similarly, Roberto Meza, General Manager of Olas Perú, highlighted the significance of this achievement for the surfing industry, stating: “The Carbon Neutral certification is a milestone that sets a precedent in our discipline and encourages other organizations in the sector to make changes in favor of the planet.” Surfing and Climate Change: A Local Challenge with Global Impact Climate change is increasingly affecting various industries, including surfing. This thrilling activity, which represents a way of life for many people, faces significant challenges due to environmental impacts and climatic variations. From rising sea levels to shifts in wave patterns, climate change is altering oceans in harmful ways, threatening the future of sport. In this context, Olas Perú, founded in 1992, has embraced climate commitment as an essential part of its identity. With its recent Carbon Neutral certification, the school demonstrates that sustainable practices and climate action can go hand in hand with promoting the sport. Measuring and Offsetting the Carbon Footprint Olas Perú measured and offset its carbon footprint for 2023 as part of a rigorous process adhering to international standards. This process involved calculating the total greenhouse gas (GHG) emissions generated directly and indirectly by the organization during that year. The sources of emissions from Olas Perú’s activities were identified to determine its carbon footprint. These included aspects such as the transportation of materials and people and the use of resources necessary for its operations. This analysis not only quantified the emissions but also identified the primary sources of responsibility, paving the way for progressively implementing mitigation measures and promoting more sustainable practices to reduce the organization’s carbon footprint. Advancing Toward Decarbonization The ceremony also marked a significant step toward decarbonization with Yutong’s delivery of an electric truck. The integration of this vehicle and the implementation of various mitigation measures will significantly reduce greenhouse gas (GHG) emissions in the coming years, reaffirming Olas Perú’s commitment to meeting its climate goals. Omar Afa, Commercial Manager of Yutong, highlighted the importance of this achievement, stating: “This certification is a historic milestone that symbolizes not only an accomplishment but also a commitment to the planet, serving as an example of leadership and vision for everyone.” A Sustainable Future for Surfing With this milestone, Olas Perú strengthens its leadership in promoting surfing and building a more sustainable future for the sport. The school positions itself as a model for other sports organizations, demonstrating that commitment to the environment is as vital as developing athletic skills. Written by Musye Lucen, from the Green Initiative team

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Brazil Adopts a Regulated Carbon Market A Milestone in Climate Action and Sustainability

Brazil Adopts a Regulated Carbon Market: A Milestone in Climate Action and Sustainability

In a historic environmental policy move, Brazil enacted Law No. 15,042, dated December 11, 2024, establishing the Brazilian System for Trading Greenhouse Gas Emissions (SBCE). This ambitious initiative positions Brazil as a global leader in combating climate change and transitioning to a low-carbon economy. By fostering sustainable practices and promoting climate and nature-positive strategies, this law is set to revolutionize Brazil’s environmental and economic landscape. What Is the Brazilian System for Trading Emissions (SBCE)? The SBCE is a regulated carbon market where companies and industries trade emission allowances, known as Brazilian Emission Quotas (CBEs). Each quota authorizes the emission of one metric ton of carbon dioxide equivalent (tCO₂e). Companies emitting less than their quota can sell surplus allowances, while those exceeding their limit must purchase additional quotas. The system is complemented by Certificates of Verified Reduction or Removal of Emissions (CRVEs), generated by projects that reduce or capture GHG emissions. These include reforestation, clean energy projects, and environmental conservation. Businesses can trade CRVEs or use them to offset emissions, contributing to climate action and sustainability goals. Key Features of Law No. 15,042 This groundbreaking legislation lays out mechanisms to regulate emissions and incentivize businesses to adopt sustainable practices. Key features include: How the SBCE Works: Implementation and Timeline The SBCE will be implemented in phases to ensure a smooth transition: The government has a two-year period to finalize regulations, after which businesses will have additional time to comply with emission limits. Benefits of the SBCE: Climate and Nature-Positive Outcomes The regulated carbon market is a powerful tool for fostering sustainable development and generating significant climate and nature-positive impacts: Transforming Industries Through Sustainability Energy and Manufacturing Agriculture Regenerative Tourism The tourism sector can lead the way in adopting climate-positive strategies: Challenges and Opportunities While the SBCE offers immense potential, it presents challenges that require attention: Why the SBCE Matters for Brazil and the World Law No. 15,042 is not just about reducing emissions but redefining Brazil’s role in the global economy. By embedding climate and nature-positive principles into its economic framework, Brazil is committed to a sustainable future where economic growth complements environmental stewardship. The SBCE is a bold step toward a green economy, from regenerative tourism to carbon-neutral industries. It empowers businesses to innovate while addressing urgent climate challenges, ensuring Brazil remains a key player in global sustainability. FAQs About the SBCE What is the primary goal of the SBCE? The SBCE aims to reduce greenhouse gas emissions and foster sustainable practices through a regulated carbon market. Which sectors are regulated? Energy, transportation, and manufacturing are included, while primary agriculture is excluded, but they can participate voluntarily. What are the benefits of the SBCE for businesses? The SBCE incentivizes innovation, attracts green investments, and enhances international competitiveness. Take the Next Step Toward Sustainability Is your business ready to align with Brazil’s new carbon market? Partner with Green Initiative for expert advice and climate certification services. We provide tailored solutions to help your organization navigate the SBCE, reduce emissions, and achieve sustainability goals. Contact us to transform your climate action strategy and become a leader in Brazil’s sustainable future. Let’s work together for a climate-positive tomorrow!

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The Leadership Behind Machu Picchu's Carbon-Neutral Success A Model for Sustainable Tourism - Green Initiative

The Leadership Behind Machu Picchu’s Carbon Neutral Success: A Model for Sustainable Tourism

Machu Picchu, one of the world’s most iconic tourist destinations, has become a global leader in sustainability. Thanks to the visionary leadership of Mayor Elvis Lexin La Torre Uñaccori, this UNESCO World Heritage Site has not only achieved carbon-neutral certification but has successfully renewed it for a second time. His remarkable work in implementing sustainable practices, forging key partnerships, and aligning with global climate and nature positive initiatives inspires tourism leaders worldwide. Pioneering Climate and Nature Positive Tourism As the mayor of Machu Picchu Pueblo, Mayor La Torre has taken bold steps to address the environmental challenges posed by millions of annual visitors. Central to his approach has been adopting climate- and nature-positive strategies, including: These strategies have drastically reduced the town’s environmental footprint, setting a precedent for regenerative tourism—an approach that restores ecosystems while benefiting local communities. Collaborative Leadership with Key Partners Machu Picchu’s success in achieving and maintaining carbon-neutral status showcases the power of collaboration. Under Mayor La Torre’s leadership, the municipality has partnered with prominent organizations to drive impactful initiatives: These partnerships, facilitated by Green Initiative, have helped Machu Picchu achieve a remarkable 18.77% reduction in carbon emissions compared to its 2019 baseline, demonstrating the potential of public-private collaboration in achieving sustainability goals. Commitment to Global Climate and Tourism Frameworks Mayor La Torre has aligned Machu Picchu’s sustainability efforts with key international frameworks, ensuring the site remains a leader in global climate action: These commitments reflect the site’s dedication to fostering a sustainable future for tourism while combating climate change. An Honorable Legacy of Leadership Mayor La Torre’s leadership exemplifies how local governments can drive meaningful change. By integrating climate-positive policies and regenerative practices, he has transformed Machu Picchu into a beacon of sustainable tourism. “Leadership is about action. Let us lead with the purpose of leaving our world better than we found it,” Mayor La Torre has stated. His work safeguards Machu Picchu’s ancient legacy and establishes it as a symbol of hope and resilience for future generations. A Call to Action for Global Tourism Leaders Mayor La Torre’s visionary approach provides a compelling roadmap for leaders of other tourism-dependent regions. By prioritizing regenerative tourism, fostering collaborations with key partners, and committing to international climate goals, mayors and municipal teams can create destinations that thrive economically while preserving their natural and cultural heritage. Machu Picchu’s achievements prove that bold, collaborative leadership can leave a lasting positive impact on the planet. As the world grapples with the effects of climate change, the work of Mayor Elvis Lexin La Torre Uñaccori serves as a testament to what’s possible when we lead with purpose and innovation. Make your destination Climate and Nature Positive, contact us at Green Initiative to learn how we can help your city or region achieve sustainability goals, implement regenerative tourism strategies, and align with global climate frameworks like the Glasgow Declaration. Together, we can build a future where tourism regenerates nature and communities thrive. 🌍

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Reducing the Carbon Footprint: The Impact and Leadership of the Senac Casa do Comércio School Restaurant

In Salvador, Bahia – Brazil, the Senac Casa do Comércio School Restaurant, a benchmark National Service for Commercial Learning (Senac) benchmark project, is setting an inspiring example of how the gastronomy and hospitality sector can lead decarbonization efforts. This school restaurant not only provides high-quality education for its students but is also deeply committed to sustainability, achieving a significant reduction in its carbon emissions per customer served. A Journey Towards Carbon Neutrality In 2022, the Senac Casa do Comércio School Restaurant embarked on its decarbonization journey, aiming to become the first restaurant in Brazil certified as Carbon Neutral by Green Initiative, a leading climate certification company in the tourism sector. The process included: 2023 Achievements: A Significant Step in Decarbonization The success in reducing its carbon footprint in 2023 resulted from several mitigation measures. Key initiatives included: These actions reduced carbon emissions and fostered a culture of efficiency and environmental responsibility among staff. According to 2023 emissions calculations, the restaurant emitted 14.19 kg of CO2 per customer compared to 17.44 kg in 2021 a reduction of 18.64%, exceeding the annual target of 5.5%. Absolute emissions increased from 786.50 to 1089.11 tCO2eq due to a 70.23% rise in customers, but emissions per customer fell significantly, demonstrating planned, responsible resource use. Transparent and Rigorous Methodology Emissions were categorized as follows: Electricity-related emissions (Scope 2) were eliminated in 2023 by exclusively sourcing renewable energy. Calculations adhered to internationally recognized standards, ensuring data accuracy and transparency. Commitment to Sustainability The impact extends beyond the restaurant’s walls. The initiative promotes sustainable practices among staff, students, and customers, influencing the supply chain, tourism sector, and society at large. “Since 2022, we have strived to reduce carbon emissions at the Senac Casa do Comércio School Restaurant by 50% by 2030. This includes sourcing from local small-scale producers and adopting sustainable practices like composting and renewable energy use,” said Kelsor Gonçalves Fernandes, President of the Bahia Trade System. “The work we carry out at the Senac Casa do Comércio School Restaurant is an opportunity to transform the future of our students. At Senac Bahia, we integrate sustainable attitudes into our pedagogical model, training professionals who understand the importance of these practices in their fields of work. Through 360º training, focused on innovative solutions and aligned with the global climate agenda, we are preparing conscientious citizens capable of driving positive changes in the job market. We regularly hold discussions on the topic, address related issues in the classroom, and, beyond that, our students and teachers see the results of theory in practice”, said Ana Rita Marques de Andrade – Regional Director of Senac Bahia Education and Future Goals Senac integrates sustainability into its pedagogy, preparing students to drive positive market changes. This holistic approach fosters innovation and connects to global climate agendas. The restaurant plans to adopt advanced energy-efficiency technologies, expand local ingredient use, and deepen employee and community engagement. Conclusion The Senac Casa do Comércio School Restaurant exemplifies how sustainability can be woven into gastronomy and hospitality. Its efforts meet environmental targets and set a benchmark for excellence and responsibility in the industry. The restaurant inspires others to contribute to a low-carbon economy by combining culinary tradition with sustainable innovation. Related Articles:

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Green Initiative and Machu Picchu: A Winning Partnership for Climate and Nature Sustainability through Regenerative Tourism

In 2024, Green Initiative proudly received the prestigious title of World’s Leading Sustainable Organisation 2024 at the World Sustainable Travel & Hospitality Awards, largely due to its successful implementation of the Carbon Neutral Certification for one of the World’s most iconic destinations: Machu Picchu. This collaboration highlighted how sustainability and responsible tourism can directly impact the global tourism landscape and also contributed to Machu Picchu’s recognition as the World’s Leading Tourist Attraction 2024 for the sixth time (2017, 2018, 2019, 2021, 2022, and 2023) at the World Travel Awards. This event, considered the ‘Oscar of Tourism,’ also awarded Peru as the ‘World’s Leading Cultural Destination‘ and the ‘World’s Leading Culinary Destination.’ The Commission for the Promotion of Peru for Exports and Tourism – PromPerú (awarded as Best Latin American Tourism Authority Website 2024 in the prestigious World Travel Tech Awards) enthusiastically announced the achievements. In addition to its status as a UNESCO World Heritage Site, this citadel stands as a cultural, historical, and architectural symbol of the ancient Inca Empire. Ricardo Limo, Executive President of PromPerú, highlighted the significance of these awards: “These recognitions are a testament to the continuous work of the public and private sectors, and of all Peruvians who share the best of our country with the world.” Machu Picchu, already a symbol of ancient history and breathtaking natural beauty, took another critical step forward by achieving Carbon Neutral certification through Green Initiative’s specialized sustainability program. This certification recognizes the extraordinary efforts of local stakeholders, including the government, tourism operators, and conservationists, to reduce carbon emissions and minimize the environmental footprint of this UNESCO World Heritage site, and also put in place a mitigation plan for decarbonization. “Machu Picchu stands as the world’s first natural and cultural wonder to achieve carbon neutrality, showcasing that sustainable tourism and decarbonization can and must go hand in hand—a global symbol of environmental leadership.” – Gustavo Santos, Regional Director for the Americas, World Tourism Organization “The experience of Machu Picchu as a signatory of the Glasgow Declaration can be a reference for other tourist destinations in Peru and around the world. In addition to being a natural and cultural treasure, Machu Picchu is also an inspiring example of how the growth of tourism and decarbonization can and should go hand in hand.” – Sofia Gutierrez, Deputy Director of Sustainable Tourism at UN Tourism “Machu Picchu, one of the 13 World Heritage sites that Peru has, is an inspiring example of how tourism can be integrated with climate action, thus contributing to the sustainability and conservation of World Heritage.” – Jose Salazar Ríos, Coordinator of the Culture Sector at UNESCO Peru “As a pioneer of regenerative tourism in Peru, Inkaterra is committed to conserving the natural heritage of Machupicchu,” states José Koechlin, founding president of Inkaterra. “This alliance is a success story about the goals that can be achieved when public and private sectors work hand in hand. With the support of the local community, the first destination in Latin America with a circular economy has been achieved. We Peruvians enjoy the privilege of having this cultural and natural heritage of humanity, which entails the great responsibility of caring for it for future generations.” “We are proud to announce that Machupicchu renews its ‘First Carbon Neutral’ certificate. This achievement represents a significant milestone in our effort to promote circular economy models and sustainable cities, where for example, we give new life to bottles, such as Cielo Alcalina which is made 100% from recycled bottles,” says Jorge López-Doriga, Chief Communications and Sustentability Officer in AJE Group. The Carbon Neutral certification process involved: Through these efforts, Machu Picchu became a beacon of sustainability in tourism, setting a precedent for other destinations worldwide. This achievement is even more significant because the Travel Awards recognized Machu Picchu for its historical and cultural value and commitment to environmental preservation. The certification played a special role in this decision, underscoring the growing importance of sustainable tourism practices in shaping the future of global travel. A Turning Point for Sustainable Tourism Recognizing Green Initiative and Machu Picchu at the World Sustainable Travel & Hospitality Awards and the World Travel Awards signals a turning point in the tourism industry. Sustainability is no longer an afterthought—it has become a key factor in defining a truly world-class destination. Tourists, travelers, and travel companies are increasingly prioritizing eco-consciousness, and destinations like Machu Picchu are leading the way. By embracing Climate and Nature Positive initiatives, they demonstrate that environmental stewardship and tourism can go hand in hand. The Carbon Neutral certification contributed to Machu Picchu’s award and helped boost its reputation as a responsible, forward-thinking destination. It’s a testament to how partnerships between environmental experts like Green Initiative and iconic sites like Machu Picchu can drive meaningful change. With sustainable practices now at the core of the global travel industry, other destinations around the World are following suit, inspired by the success of Machu Picchu’s journey towards sustainability. The Path Forward: Working Hand in Hand with the Private Sector Partnerships with the private sector have transformative power in driving high-impact sustainable initiatives. The renewal of Machu Picchu as a Carbon-Neutral Destination is proof of this. This achievement was made possible through the efforts of AJE Group, a Peruvian multinational beverage company that has operations in over 20 countries, alongside strategic allies such as Inkaterra, the Municipality of Machu Picchu, and Tetra Pak. This project included the installation of a biodiesel plant to reuse used cooking oil, a pyrolyzer to convert organic waste into biochar, compactors for plastics, and a glass crusher, transforming waste management in the citadel. These actions not only significantly reduced the site’s environmental footprint but also strengthened its position as a global reference in sustainability and environmental commitment. As Green Initiative continues to work with destinations around the World to achieve Carbon Neutral certification, the focus remains on creating a long-lasting impact. The success of Machu Picchu demonstrates that with the right support and commitment, any destination—no matter how iconic—can

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Green Initiative's Climate and Nature Positive Sustainability Work Featured in One Planet Network's Tools and Resources A Major Step for Global Climate Action

Green Initiative’s Climate and Nature Positive Sustainability Work Featured in One Planet Network’s Tools and Resources: A Major Step for Global Climate Action

In a powerful endorsement of our efforts to drive climate and nature positive sustainability in tourism, Green Initiative has been prominently featured in the One Planet Network’s Tools and Resources section, a key platform for advancing climate-positive action. Several landmark projects, including the Carbon Neutral Certification renewal of Machu Picchu, the Climate Action Guide for Tourism Businesses and Destinations publication, and a comprehensive International Webinar on Regenerative Tourism, are now listed among vital tools supporting global climate action planning. Machu Picchu’s Carbon Neutral Certification: A Global Model for Heritage and Sustainability At the forefront of these efforts is the successful renewal of Machu Picchu’s Carbon Neutral Certification, a project led by Green Initiative now featured on the One Planet Network. The certification underscores the site’s ongoing commitment to reducing its environmental impact. It serves as a model for other world heritage sites aiming to align with the objectives of the Glasgow Declaration on Climate Action in Tourism. This achievement is highlighted in the One Planet Network’s news section, emphasizing the importance of carbon-neutral strategies in heritage tourism. Read more about Machu Picchu’s Carbon Neutral Certification here. The Climate Action Guide: A Vital Tool for Tourism Operators Green Initiative’s Climate Action Guide for Tourism Businesses and Destinations is now available through the One Planet Network’s Tools and Resources. This guide provides a practical, action-oriented framework for tourism stakeholders to create and implement climate-positive action plans. It addresses key areas such as reducing carbon emissions, adopting renewable energy, improving waste management, and integrating sustainable business practices. The guide offers step-by-step strategies for tourism operators looking to advance their climate commitments in line with the Glasgow Declaration, making it an indispensable resource for businesses and destinations seeking to reduce their carbon footprints. Access the Climate Action Guide for Tourism Businesses and Destinations here. International Webinar on Regenerative Tourism: Expanding the Scope of Sustainability Also featured on the platform is the recording of an insightful International Webinar on Regenerative Tourism, co-hosted by Green Initiative. This webinar explores the concept of regenerative tourism, which aims to minimize environmental harm and restore and rejuvenate ecosystems. As businesses and destinations seek ways to contribute positively to the environment, this approach offers a new paradigm for ecological sustainability and long-term competitiveness in the tourism sector. The webinar provides valuable knowledge on how tourism can be a force for ecological restoration, helping businesses implement practices that leave destinations better than before. Watch the International Webinar on Regenerative Tourism here. Empowering Climate Action in Tourism Through One Planet Network The inclusion of Green Initiative’s work in the One Planet Network’s Tools and Resources section signifies a major step forward in empowering tourism operators to actively participate in global climate action. These resources—from real-world examples of Machu Picchu’s carbon neutrality to actionable guides and educational webinars—are now accessible to tourism businesses, destinations, and stakeholders worldwide. This collaboration strengthens the push for a more sustainable and climate-resilient tourism industry, reinforcing that tourism can lead global efforts to fight climate change. By leveraging these tools and resources, destinations worldwide can follow the path paved by Green Initiative, taking bold steps toward reducing their environmental impact while enhancing the resilience of their operations. Contact us to learn more about our services and receive expert climate and nature positive advice for your business organization. Related articles

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How Destinations Can Become Climate Certified and Why It Matters - Green Initiative

How Destinations Can Become Climate Certified and Why It Matters

In today’s climate-conscious world, destinations seeking to be Climate Certified must follow a structured process, provided by Green Initiative. The certifications align them with international sustainability frameworks, including the Paris Agreement and Glasgow Declaration. Here’s how destinations can get certified, and why they should do so. Steps to Climate Certification Why Pursue Certification? Inspiration from Machu Picchu’s Journey A prime example of climate certification success is Machu Picchu, which was recently recertified as Carbon Neutral after achieving an impressive 18.47% reduction in carbon emissions since its 2021 certification. This ancient site has become a global leader in sustainable tourism by implementing comprehensive emission reduction measures, waste management systems, and reforestation projects. Machu Picchu’s journey proves that iconic destinations can effectively align their operations with climate goals while preserving their cultural and natural heritage. By achieving climate certification from Green Initiative, destinations contribute to the global fight against climate change and position themselves as top choices for responsible travelers and businesses. The certification process fosters resilience, ensures compliance with international standards, and paves the way for a sustainable future. You can read the full story here for more on Machu Picchu’s inspiring climate action. How UNESCO-Designated Sites Are Leading Climate Action Destinations looking to achieve climate certification can draw inspiration from UNESCO-designated sites, which are actively integrating climate action into their preservation efforts. As outlined by Green Initiative, UNESCO sites like natural reserves and cultural landmarks are adopting sustainable practices to safeguard both heritage and ecosystems. These sites are not only reducing emissions but also enhancing climate resilience by protecting biodiversity, demonstrating that climate-conscious tourism is feasible and essential for long-term conservation. For more on this topic, visit here. Bonito’s Leadership in Climate Action Another outstanding example of climate certification is Bonito, a renowned ecotourism destination in Brazil. Bonito achieved climate certification through its commitment to sustainability, implementing actions that have reduced its carbon footprint while preserving its natural wonders. Bonito’s certification underlines the importance of eco-friendly practices in tourism, proving that destinations can thrive while protecting their ecosystems. City mayors and tourism leaders can follow Bonito’s lead by engaging with Green Initiative to guide their climate action efforts. “We are here today because this is the result of work done by the destination for many years. Bonito is inherently responsible, and this certification is not just an award but a global commitment that Bonito makes to the world, to become an even more responsible destination. This achievement reflects decades of responsible management, environmental care, and the dedication of local businesses and guides. Celebrate, but also remember that we have an even greater commitment moving forward to achieve more in the coming years.” – Bruno Wendling, president director of Fundtur, emphasized the importance of Bonito’s long-standing efforts in achieving certification. For more information, see here. A Call to Action for City Mayors and Tourism Secretariats City mayors and secretariats play a critical role in shaping sustainable tourism and reducing their cities’ environmental impact. By partnering with Green Initiative, cities can embark on a journey toward climate certification, ensuring a resilient future while promoting eco-friendly tourism. Green Initiative offers expert advisory and guidance, resources, and certification programs to help cities reduce their carbon footprint, protect and restore ecosystems, and lead the way in global climate action. We encourage city leaders to contact us to explore how their destination can become climate-certified and set a benchmark for sustainable urban tourism. We strongly encourage downloading Green Initiative’s Climate Action Guide for Tourism Destinations here. This comprehensive guide provides essential tools and strategies for reducing emissions, improving resource efficiency, and aligning with global climate commitments. By following the steps outlined in the guide, destinations can build resilience, attract eco-conscious travelers, and lead the way in responsible tourism. It’s a critical resource for those ready to take meaningful action for the future. Reach out to us today to start your city’s climate journey!

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Setting Climate and Nature Positive Goals A Pathway for Sustainable Business Leadership - Forest Friends Green Initiative

Setting Climate and Nature Positive Goals: A Pathway for Sustainable Business Leadership

In today’s corporate landscape, companies are increasingly adopting climate and nature positive goals to ensure that their business activities reduce environmental harm and contribute to the restoration and preservation of ecosystems. Achieving such goals requires combining strategic planning, emission reduction, and ecosystem restoration. Since our founding, Green Initiative has been helping businesses across various sectors work toward climate positive, carbon neutral, and carbon measured certifications. These certifications enhance organizations’ environmental responsibility and strengthen their market positioning in an era when sustainability is key. What Does It Mean to Be Climate Positive? A climate positive company goes beyond net-zero emissions by actively removing more carbon dioxide from the atmosphere than it emits. This involves efforts such as reducing operational emissions, switching to renewable energy, and supporting nature-based solutions like reforestation and habitat restoration. Achieving climate positive status requires companies to go beyond simply offsetting their carbon footprint. They must engage in activities that directly benefit the environment, ensuring a net positive impact on ecosystems and biodiversity. Certification Pathways: Climate Positive, Carbon Neutral, and Carbon Measured The Green Initiative certification programs provide structured pathways for businesses to reduce their environmental impact and work toward positive outcomes for both the climate and nature: Why Climate Positive Goals Matter? Climate and nature positive goals ensure businesses contribute positively to the planet rather than simply minimizing harm. These goals align with global climate action efforts, such as the Paris Agreement, and support biodiversity preservation under the Convention on Biological Diversity. For businesses, these certifications provide reputational advantages, foster customer loyalty, and attract investment from stakeholders who value sustainability. Companies that achieve climate positive status also position themselves as leaders in the transition to a low-carbon economy. Examples of Companies Setting Climate Positive Goals Here are some examples of businesses that have successfully integrated climate and nature positive goals into their operations through partnerships with Green Initiative: 1. WorldXchange: Pioneering Climate Positive Leadership in Currency Exchange WorldXchange, the first Climate Positive Certified currency exchange company, has set new standards in the financial sector by reducing its carbon footprint by 16% between 2021 and 2023. Furthermore, WorldXchange has gone beyond emissions reductions by planting over 300 trees in Madre de Dios, Peru, and is committed to planting more than 15,000 trees, reaching Forest Friends Accelerator certified partner status. Their efforts, which contribute to carbon sequestration and global climate awareness, position WorldXchange as a forward-thinking leader in integrating sustainability into the financial services sector. 2. Estância Mimosa Ecoturismo: A Leader in Ecotourism and Conservation Located in the heart of Brazil’s Pantanal region, Estância Mimosa Ecoturismo has adopted climate and nature-positive goals to protect the unique ecosystems surrounding its operations. The company has actively reduced its carbon footprint by reforestation projects, sustainable tourism practices, and biodiversity preservation efforts while promoting responsible ecotourism. Their ongoing conservation efforts help offset emissions and contribute to the long-term health of local ecosystems, making them a model for sustainable tourism. 3. Bio-Amayu – AJE Group: Combining Business Growth with Conservation Bio-Amayu, part of the AJE Group, focuses on producing sustainable beverages while protecting the ecosystems in the Amazon Rainforest. By using responsibly sourced ingredients and supporting reforestation projects, Bio-Amayu has made strides toward achieving climate positive goals. In collaboration with Green Initiative, the company is dedicated to reducing its carbon footprint while also investing in the regeneration of Amazonian forests. Their efforts contribute significantly to carbon sequestration and biodiversity protection, exemplifying how businesses can balance economic growth with ecological preservation. 4. Inkaterra Hotels: Regenerative Tourism at Its Best A pioneer in sustainable luxury tourism, Inkaterra Hotels is a shining example of how businesses can align luxury with environmental responsibility. With operations located in some of Peru’s most biodiverse areas, Inkaterra is deeply committed to environmental conservation, scientific research, and the empowerment of local communities. By achieving climate positive certification, Inkaterra supports reforestation and biodiversity conservation projects in the Peruvian Amazon and Andes regions. These efforts are aimed at both offsetting emissions from their hotel operations and contributing to the long-term preservation of Peru’s natural heritage. 5. Kuoda Travel: Promoting Responsible and Sustainable Travel Kuoda Travel, a leading luxury travel company in Peru, has embraced climate positive goals by offering sustainable travel experiences that minimize environmental impact. By partnering with Green Initiative, Kuoda ensures its carbon neutral operations and actively supports conservation efforts through nature-based solutions. Their commitment to reducing the carbon footprint of travel while supporting local conservation projects makes them a leader in the responsible travel sector, ensuring that tourism benefits both people and the planet. How Businesses Can Set and Achieve Climate Positive Goals? For companies aspiring to be climate positive, the Green Initiative certification process provides a roadmap: The Business Case for Climate Positive Goals Businesses that achieve climate positive certification contribute to global climate action and gain a competitive advantage. These companies are well-positioned to adapt to future regulatory changes, attract eco-conscious consumers, and foster greater brand loyalty. Additionally, companies that invest in ecosystem restoration and biodiversity conservation create long-term value for the planet, ensuring that it remains resilient to environmental challenges. Conclusion: Leading the Way Toward a Climate Positive Future The path to becoming climate positive is both an environmental and business imperative. By pursuing certifications through Green Initiative, companies like WorldXchange, Estância Mimosa Ecoturismo, Bio-Amayu – AJE Group, Inkaterra Hotels, and Kuoda Travel are leading the charge in creating a sustainable future. These companies demonstrate that integrating climate and nature positive goals is achievable and essential for long-term business success. By taking proactive steps to reduce emissions and restore ecosystems, businesses can ensure they contribute positively to the environment while benefiting from the growing market demand for sustainability. Now is the time for companies to set ambitious goals and take meaningful action toward building a more resilient, sustainable world. Contact us for expert advice on implementing climate and nature positive strategies in your business.

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