Carbon Neutral

Cabo Blanco Advances in Circularity and Decarbonization of Tourism in Peru

Cabo Blanco Advances in Circularity and Decarbonization of Tourism in Peru

On October 1, 2025, thanks to the Turismo Circular Peru project led by Canatur with the financing support of AECID – Agencia Española de Cooperación Internacional para el Desarrollo and the European Union, a workshop took place in El Alto, bringing together authorities, partner organizations, and local community representatives. The gathering marked the beginning of a historic process to position Cabo Blanco as an international reference for climate action and sustainable tourism through circularity. Building Circular Tourism in Cabo Blanco The workshop was led by the District Municipality of El Alto, in collaboration with CANATUR, Inkaterra, Olas Perú, and Turismo Circular Peru. Together, they explored how circular economy principles and decarbonization strategies can transform Cabo Blanco into a sustainable surf tourism hub. Participants emphasized the importance of reducing emissions, adopting circular business models, and creating local value chains that benefit the community. The event also demonstrated how the Circular Tourism Peru project strengthens local capacities, ensuring that sustainability is not only a vision but also a concrete, measurable practice. Insights and Contributions Key interventions during the workshop included: Through participatory dynamics, attendees worked on practical solutions for reducing waste, optimizing resources, and strengthening Cabo Blanco’s positioning within the International Surf Cities Network. Next Steps This workshop is the first in a cycle of activities outlined in the project agenda, which will include: These steps aim to consolidate Cabo Blanco as a national and international benchmark for sustainable, circular, and regenerative tourism. A Shared Commitment The Cabo Blanco Circular Tourism Project is made possible by the leadership of the District Municipality of El Alto and the commitment of partners including AECID, the European Union, CANATUR, Inkaterra, Olas Perú, and Turismo Circular Peru.While Green Initiative contributes with technical assistance, the driving force behind this transformation is the collective effort of partners and the local community, working hand in hand to build a more resilient, inclusive, and circular model of tourism in northern Peru. This article was written by Virna Chavez from the Green Initiative Team. Related Reading

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Green Initiative Shines Bright with a Double Win at the Sustainable Company Awards 2025

Green Initiative Shines Bright with a Double Win at the Sustainable Company Awards 2025

Green Initiative is proud to announce an extraordinary milestone at this year’s Sustainable Company Awards 2025, hosted by Environmental Finance. We were honored with the award for Net Zero Progression of the Year, while our own Erika Rumiche Hernández was named Rising Star Under 30 — a remarkable double recognition that underscores both our organizational impact and the leadership of the new generation. The Sustainable Company Awards, held annually by Environmental Finance, stand among the most prestigious recognitions in the sustainability sector. They celebrate companies, leaders, and initiatives at the forefront of corporate sustainability, recognizing those that not only make commitments but also deliver measurable results in areas such as decarbonization, sustainable finance, climate innovation, and governance. Earning this distinction is an international seal of credibility, reaffirming the tangible impact of the strategies and actions honored. Net Zero Progression of the Year This award celebrates the innovative and results-driven strategies that Green Initiative has implemented to accelerate the global journey toward net zero. From helping businesses and destinations measure and reduce their carbon footprints, to developing scalable climate-positive and nature-positive frameworks, Green Initiative has demonstrated that climate action is not only possible but can be a powerful driver of competitiveness and resilience. Our projects in tourism, corporate sustainability, and ecosystem restoration are proof that measurable climate strategies can deliver tangible results across sectors. This recognition reinforces our commitment to setting new benchmarks for climate and nature positive action worldwide. Some of the key areas that stood out in the judges’ commentary include: Rising Star Under 30: Erika Rumiche Hernández The recognition of Erika Rumiche Hernández as Rising Star Under 30 is both an honor and an inspiration. Erika has been instrumental in advancing climate finance solutions within Green Initiative, bridging technical expertise with a bold vision for inclusive climate action. Her leadership demonstrates the power of youth-led innovation in shaping a sustainable future. By combining rigorous technical knowledge with passion for impact, Erika embodies the values of the Green Initiative and the promise of the next generation of sustainability leaders. Erika’s recognition as Rising Star Under 30 goes beyond energy and enthusiasm. Here are some of the qualities and achievements that made her stand out: A Double Recognition of Impact and Vision Together, these two awards represent more than recognition — they are a validation of our mission: to empower businesses, destinations, and communities worldwide to become climate positive and nature positive. As we look toward COP30 and beyond, this double win energizes our entire team, partners, and collaborators. It reminds us that systemic change is possible when vision meets action, and when innovation is paired with integrity. Thank You 💚 We share this success with our partners, clients, and allies around the world who trust and collaborate with us on this journey. From local communities to global institutions, this achievement belongs to everyone working tirelessly for a more sustainable and regenerative future. 🌍✨ The Green Initiative is not just progressing toward net zero — we are building the foundation for a climate and nature positive world. Related reading

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Hotel Punta Sal: A Sustainable Commitment to Climate Mitigation and Carbon Footprint Reduction

Hotel Punta Sal: A Sustainable Commitment to Climate Mitigation and Carbon Footprint Reduction

In a world increasingly aware of the climate crisis, corporate environmental responsibility has become a key factor for competitiveness and long-term sustainability. A clear example of this trend is Hotel Punta Sal (Tumbes, Peru), an establishment that has shown a strong commitment to sustainability and climate change mitigation. Measuring and Offsetting the Carbon Footprint In 2023, Hotel Punta Sal took a major step in its sustainability journey by measuring its carbon footprint and earning the Carbon Neutral certification from Green Initiative. Measuring its carbon footprint was crucial to understanding the environmental impact of the hotel’s operations, identifying the areas that generate the highest greenhouse gas emissions. After this assessment, the hotel took action to offset its carbon footprint, demonstrating its commitment to reducing environmental impact and fulfilling its social responsibility. Based on this initial assessment — the baseline — the hotel identified mitigation opportunities and made significant investments in actions to reduce its emissions. Climate Action Plans In 2024, in addition to measuring and offsetting its carbon footprint, Hotel Punta Sal has also implemented several climate mitigation measures to tangibly reduce its environmental impact. Key efforts include: These initiatives are part of a broader Climate Action Plan and are expected to positively influence the hotel’s carbon footprint assessment for the cycle. By implementing these measures, the hotel reduces its carbon footprint, enhances its competitiveness in a market increasingly demanding sustainability, and demonstrates its commitment to global climate goals such as the Paris Agreement. As a key player in the climate agenda for tourism, Green Initiative is committed to supporting companies like Hotel Punta Sal, which will join a select group of Latin American signatories of the Glasgow Declaration, accelerating progress toward decarbonizing the tourism sector. Benefits of Climate Action Hotel Punta Sal’s commitment to climate action also brings economic and strategic advantages: A More Sustainable Future Hotel Punta Sal is a prime example of how the tourism industry can play a crucial role in the fight against climate change. By measuring and offsetting its carbon footprint, implementing sustainable technologies, and adopting a Climate Action Plan with mitigation measures, the hotel not only protects the environment but also ensures its future viability and competitiveness. With its continued efforts to integrate climate action into its business model, Hotel Punta Sal positions itself as a leader in sustainability in Peru and globally, proving that climate action is essential not only for the planet but also for long-term business success and prosperity. This article was written by Tatiana Otaviano from the Green Initiative Team. Related reading

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Where Do Your Tourism Emissions Really Come From

Where Do Your Tourism Emissions Really Come From?

Why Understanding Emissions in Tourism Matters Climate change is no longer an abstract concern. For the tourism industry, it has become a real and pressing issue that influences infrastructure, customer preferences, operational costs, and even destination viability. More travelers are making decisions based on sustainability, and regulators are introducing stricter environmental guidelines across markets. For tourism businesses—whether you run a hotel, operate tours, or manage a restaurant—understanding your greenhouse gas (GHG) emissions is the essential first step to building a sustainable and competitive business model. This begins with understanding what causes emissions and how to categorize them using internationally recognized frameworks. The Climate Action Guide for Tourism Businesses and Destinations by Green Initiative provides a clear, evidence-based path to help businesses assess, track, and reduce emissions at every level of the value chain. Understanding Scope 1, 2, and 3 Emissions The Greenhouse Gas Protocol (GHG Protocol) organizes emissions into three distinct categories, known as Scope 1, Scope 2, and Scope 3. This classification helps tourism businesses understand where emissions are generated and where reduction efforts should be concentrated. Scope 1: Direct Emissions These are emissions released from sources that are owned or directly controlled by the business. They include: For example, a hotel that uses gas-powered water heaters or diesel generators is producing Scope 1 emissions. Scope 2: Indirect Energy Emissions Scope 2 emissions are those generated from the production of energy that is purchased and consumed by the business. This includes: A travel agency that consumes electricity in its office space is responsible for Scope 2 emissions related to the electricity provider’s generation methods. Scope 3: Other Indirect Emissions Scope 3 emissions are indirect emissions that occur throughout the value chain but are not directly controlled by the business. These are often the most complex and the most significant in volume. Examples include: For most tourism businesses, Scope 3 emissions represent the largest share of their total carbon footprint. Emissions by Business Type in Tourism The Green Initiative guide provides a detailed breakdown of how different types of tourism-related businesses contribute to emissions. Understanding these patterns helps businesses identify their emission hotspots and implement targeted climate actions. Hotels and Accommodations Hotels are energy-intensive operations, with emissions originating from various areas: Actionable steps include switching to energy-efficient appliances, training staff on energy-saving practices, offering towel and linen reuse programs, managing food waste, and sourcing products locally. Tour Operators and Travel Agencies These businesses may seem less energy-intensive, but emissions can be significant: Key strategies include regenerative tourism, integrating more low-emission transportation options, choosing eco-certified accommodation partners, offering carbon offset options to customers, and consolidating itineraries to reduce intra-destination travel. Restaurants, Bars, and Hospitality Venues Hospitality venues have concentrated emissions due to: Actions such as sourcing local, plant-based ingredients, optimizing inventory to reduce waste, and transitioning to compostable packaging can significantly lower the carbon footprint. Retail Shops, Attractions, and Leisure Providers These entities generate emissions mainly through: Businesses can improve their environmental performance by choosing sustainable suppliers, minimizing single-use plastics, and offering climate-conscious products and experiences. How to Start Measuring Your Tourism Emissions For tourism businesses that want to act, the first step is to measure emissions accurately. The process can be approached in a structured and manageable way: Step 1: Collect Data Gather the following data categories: Step 2: Apply Frameworks Use internationally accepted frameworks such as: Step 3: Analyze and Prioritize Once data is compiled: Business Benefits of Taking Climate Action Reducing emissions is not just an environmental imperative—it’s a smart business strategy. Companies that adopt climate-positive practices gain a competitive advantage in multiple ways. Customer Preference An increasing number of travelers prefer sustainable options. Offering climate-conscious experiences can attract eco-minded customers and enhance brand loyalty. Cost Reduction Energy efficiency and waste reduction lead to operational savings. Businesses often see rapid financial returns from installing LED lighting, optimizing refrigeration, or improving water use efficiency. Compliance and Risk Mitigation Regulatory frameworks related to emissions and sustainability are expanding globally. Businesses that prepare early will be better positioned to comply with future laws and avoid fines or reputational risk. Certification and Reputation Sustainability certifications such as those offered by Green Initiative (Climate Positive, Carbon Neutral and Carbon Measured) enhance credibility, improve visibility in search engines, and are increasingly valued in procurement processes and partnerships. Moving Beyond Sustainability: The Power of Regenerative Tourism While reducing emissions and minimizing harm is essential, leading tourism businesses are now embracing a more ambitious vision—regenerative tourism. Unlike traditional sustainability models that aim to “do less harm,” regenerative tourism is about actively restoring and improving ecosystems, cultures, and communities through tourism activities. It challenges businesses not only to neutralize their impact but to leave destinations better than they were before. This includes practices such as: Green Initiative’s approach aligns fully with this philosophy, providing pathways for tourism businesses to become genuine stewards of place, not just visitors or service providers. In a world where travelers are seeking deeper meaning, authenticity, and purpose, regenerative tourism represents not only a moral responsibility—but a strategic advantage – says Yves Hemelryck from the Green Initiative Team. Final Thoughts: From Awareness to Strategic Action Understanding your emissions is more than a technical exercise. It is the foundation for meaningful climate action and long-term business success in a rapidly changing world. By identifying where emissions originate and applying targeted reduction strategies, tourism businesses can play a leading role in building a more resilient and responsible industry—while also improving their operations, finances, and reputation. Whether your business is just starting its sustainability journey or seeking certification and performance reporting, the most important step is to begin. Contact us to learn how your tourism business can measure, reduce, and certify its emissions with expert guidance. Our team at Green Initiative is here to support you in becoming Climate and Nature Positive. Get in touch now at greeninitiative.eco/contact. Related reading

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How Sustainability Is Driving Consumer Behavior in 2025 — and What It Means for Your Business

How Sustainability Is Driving Consumer Behavior in 2025 — and What It Means for Your Business

In 2025, sustainability is no longer optional — it’s a driving force behind consumer, investor, and employee decisions. From travel to logistics, businesses are being reshaped by growing demands for transparency, responsibility, and measurable environmental action. According to IBM’s latest global sustainability study, 51% of consumers say environmental sustainability is more important today than it was a year ago. The shift is clear — and it’s opening major opportunities for businesses that lead with climate and nature positive strategies. Key Sustainability Trends Shaping Consumer Behavior 1. Consumers Are Paying More for Sustainable Products Nearly half of surveyed consumers reported paying an average of 59% more for eco-conscious products. Brands that align with these values are not only earning loyalty but also capturing new markets. 2. Green Investments Are Growing 62% of personal investors now consider sustainability in their decisions — up from 48% just one year earlier. Climate certifications and ESG reporting are now essential for attracting capital. 3. Sustainability Attracts Top Talent 67% of job seekers are more likely to apply for a job with an environmentally responsible company. Sustainable practices are a competitive advantage in today’s hiring landscape. 4. Consumers Want to Act — But Need Help While 77% want to make sustainable choices, barriers like access and affordability remain. Businesses that empower consumers to live more sustainably will stand out. What Leading Companies Are Doing — And How You Can Too ✅ Make Sustainability Visible and Verifiable Certifications are a powerful trust signal for today’s conscious consumers. For example, Delfin Group, a logistics provider, earned Climate Neutral Certification through Green Initiative by optimizing its emissions and adopting cleaner energy solutions across operations. In the travel sector, Kuoda Travel achieved Climate Positive Certification, reaffirming its leadership in sustainable tourism by accurately measuring emissions, offsetting carbon, and supporting reforestation efforts across South America. Meanwhile, in the beverage industry, AJE Group’s Bio Amayu became the world’s first Climate Positive fruit juice, created with sustainably sourced Amazonian ingredients and produced through carbon-balanced practices. In Brazil, institutions like SESC and SENAC are advancing sustainable development in education and culture through Climate Certification. Grupo Rio da Prata, a leader in ecotourism, has achieved Climate Positive Certification by investing in nature conservation, biodiversity, and responsible tourism. From Europe, organizations such as CEPA and AlphaMundi Group are leading the way in sustainable investment and education, aligning their strategies with measurable climate action and long-term environmental impact. These are just a few of the companies and institutions in our portfolio that are leading their sectors by aligning business goals with climate goals — and reaping the rewards of trust, loyalty, and long-term impact. Get certified here → ✅ Promote Nature Positive Actions Go beyond carbon neutrality. Support biodiversity, reforestation, and regenerative practices with measurable impact — like ForestFriends.eco, Green Initiative’s ecosystem restoration project. Through Forest Friends, businesses and individuals can restore native forests and protect endangered species in regions affected by climate change. Learn about Forest Friends → Lead the Change, Build a Better Future Sustainability isn’t a trend. It’s the foundation of a new business model — one that prioritizes regeneration, equity, and long-term value. At Green Initiative, we help organizations turn climate ambition into real-world action.Join the movement. Get certified. Restore ecosystems. Lead the transition to a truly climate and nature positive future. 👉 Explore climate and nature positive certifications👉 Support ecosystem restoration with Forest Friends

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Bonito Carbono Neutro Wins Prestigious FIDI 2025 Environmental Sustainability Award

Bonito Carbono Neutro Wins Prestigious FIDI 2025 Environmental Sustainability Award

A Historic Victory for Sustainable and Smart Tourism in Brazil and Mato Grosso do Sul Mato Grosso do Sul has once again demonstrated its leadership in sustainable and smart tourism by securing three major awards at the International Smart Destinations Fair (FIDI) 2025. These achievements highlight the state’s dedication to innovation, governance, and environmental responsibility, further solidifying its reputation as a global leader in sustainable tourism practices. The Awards That Define Excellence During FIDI 2025, Mato Grosso do Sul received recognition in three key categories: These accolades confirm that Mato Grosso do Sul is at the forefront of global smart tourism innovation, combining sustainability with technology to enhance visitor experiences while preserving its natural wonders. Bonito, a world-renowned ecotourism destination, has once again proven itself as a global leader in sustainable tourism by winning the Environmental Sustainability Award at the International Smart Destinations Fair (FIDI) 2025. This prestigious recognition reinforces Bonito’s commitment to environmental conservation, climate action, and sustainable tourism practices, setting an example for destinations worldwide. The Significance of the FIDI 2025 Award The International Smart Destinations Fair (FIDI) is one of the most important events in the global tourism industry, bringing together leaders, innovators, and policymakers to discuss the future of smart and sustainable destinations. The Environmental Sustainability Award is given to destinations that demonstrate outstanding achievements in implementing sustainable tourism practices, reducing carbon footprints, and integrating innovative environmental conservation strategies. Winning this award highlights Bonito’s Carbono Neutro Program, which has been instrumental in: Leadership Driving Bonito’s Success Governor Eduardo Riedel reaffirmed Mato Grosso do Sul’s commitment to economic development aligned with environmental preservation, stating: “Mato Grosso do Sul is on a path to achieving carbon neutrality by 2030, demonstrating that economic growth and sustainability can go hand in hand.” Josmail Rodrigues, Mayor of Bonito, also celebrated the achievement, emphasizing the city’s commitment to sustainable development: “Bonito’s recognition at FIDI 2025 reflects the dedication of our entire community in preserving our natural heritage while ensuring economic growth. We will continue working towards innovative solutions that make Bonito a model for sustainable tourism.” The success of Bonito’s sustainability initiatives is the result of strong leadership and collaboration. Bruno Wendling, President of Fundtur MS, emphasized the significance of this achievement: “This award is a testament to Bonito’s leadership in sustainability and climate action. We are proving that it is possible to develop tourism in a way that respects and preserves nature while providing economic benefits to local communities.” Similarly, Juliane Salvadori, Vice Mayor of Bonito and leader of the Bonito Carbono Neutro Program, highlighted the importance of this recognition: “Winning the Environmental Sustainability Award at FIDI 2025 is a proud moment for Bonito. It validates our dedication to creating a sustainable future for tourism, ensuring that future generations can continue to experience the natural beauty of our destination.” Adding to Bonito’s sustainability milestones, the Grupo Rio da Prata has played a crucial role in reinforcing climate action in the region. Their properties, including the Recanto Ecológico Rio da Prata, Lagoa Misteriosa, and Estância Mimosa, have achieved Climate Positive and Carbon Neutral certifications, setting new standards for conservation and responsible tourism. Their ongoing efforts in ecosystem restoration, carbon sequestration, and sustainable visitor experiences continue to position Bonito as a leader in global ecotourism. “The accomplishments of Grupo Rio da Prata showcase how tourism can actively contribute to environmental recovery. By achieving Climate Positive and Carbon Neutral certifications, they set an example of how destinations can balance growth with nature conservation.” – Bruno Wendling, President of Fundtur MS What This Means for the Future This award solidifies Bonito’s position as a benchmark in sustainable tourism not only in Brazil but also on a global scale. It serves as an inspiration for other destinations looking to implement effective climate action strategies while fostering economic growth through responsible tourism. As Bonito prepares to present its success story at COP-30 in Belém, Pará, in November 2025, this recognition will further strengthen its impact on international discussions around sustainable tourism and environmental conservation. A Bright Future for Bonito and Global Sustainable Tourism With its ongoing commitment to sustainability, Bonito is proving that environmental responsibility and tourism excellence can go hand in hand. The FIDI 2025 Environmental Sustainability Award is not just a victory for Bonito but for the entire global movement towards more responsible and climate-conscious tourism. Matheus Mendes, Portfolio Manager at Green Initiative, also emphasized the collaborative and systemic nature of Bonito’s decarbonization efforts: “Bonito’s certification was designed to be advanced collectively. The initial responsibility for the process lies with the municipal government and the state, but the resulting actions have shared responsibilities and broad benefits for society. The next stages of the destination’s decarbonization should prioritize four key pillars: clean mobility, waste treatment, ecosystem restoration, and tourist engagement.” Congratulations to Bonito Carbono Neutro and all those who have contributed to making this achievement possible! 🌿🌍✨ In the Media:

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Bonito and Fundtur MS A Strategic Partnership for Global Leadership in Sustainable Tourism

Bonito and Fundtur MS: A Strategic Partnership for Global Leadership in Sustainable Tourism

The Future of Sustainable Tourism in Brazil Begins in Bonito Bonito, one of Brazil’s most renowned ecotourism destinations, continues to solidify its position as a global reference in sustainable tourism. Through a strong collaboration with the Mato Grosso do Sul Tourism Foundation (Fundtur MS), led by Bruno Wendling, Bonito has achieved significant advancements in integrating climate mitigation strategies into its tourism development model. Some of the key milestones include: With this initiative, Bonito becomes the first tourism destination fully aligned with the Glasgow Declaration, presenting a comprehensive investment program for decarbonization. At the forefront of this movement is Juliane Salvadori, Vice Mayor of Bonito, who has played a key role in maintaining the Carbon Neutral certification since her tenure as Tourism Secretary in 2022. “This achievement strengthens our commitment to transforming Bonito into an increasingly sustainable destination, ensuring that tourism here is synonymous with conservation and environmental innovation.” – Juliane Salvadori, Vice Mayor of Bonito and Leader of the Bonito Carbono Neutral Program Knowledge Exchange with Machu Picchu: Sharing Global Best Practices Beyond its local advancements, Bonito has fostered a knowledge exchange program with Machu Picchu, another internationally recognized tourism destination committed to climate action. This collaboration allows for the sharing of mitigation measures and regenerative tourism strategies, reinforcing Bonito and Mato Grosso do Sul’s participation in the global discussion on climate-smart tourism. “Mato Grosso do Sul’s strategy is clear: we want to be a global benchmark in sustainable tourism, and Bonito is the ideal showcase to demonstrate how this is possible. The involvement of the Green Initiative and the actions led by Fundtur MS are key drivers of this transformation.” – Bruno Wendling, President of Fundtur MS Bonito Hosts the International Smart Destinations Fair (FIDI) 2025 In a significant development, Bonito was selected to host the third edition of the International Smart Destinations Fair (FIDI) in 2025, scheduled from March 19 to 22. This event will bring together tourism professionals, entrepreneurs, public managers, and students to discuss innovation, sustainability, and technology in tourism. Hosting FIDI 2025 underscores Bonito’s commitment to positioning itself as a Smart Tourism Destination, integrating governance, sustainability, innovation, technology, and promotion.​ “Securing this event was a strategic move, as we are bringing the most important fair that addresses smart destination models. The public can expect a lot of innovation, knowledge, and exchange of experiences in all aspects that a Smart Tourism Destination encompasses.” – Bruno Wendling, President of Fundtur MS Bonito Carbono Neutro Wins FIDI 2025 Environmental Sustainability Award Highlighting its commitment to environmental stewardship, Bonito Carbono Neutro was honored with the Environmental Sustainability Award at FIDI 2025. This accolade recognizes Bonito’s ongoing efforts in reducing carbon emissions and implementing sustainable tourism practices, further solidifying its status as a leader in environmental conservation.​ Towards COP-30: Bonito on the Global Sustainability Stage The achievements resulting from the collaboration between Fundtur MS and Bonito position the municipality as one of Brazil’s leading success stories to be showcased during COP-30, which will take place in Belém, Pará, in November 2025. This collective effort will contribute to raising awareness among thousands of people in Brazil and worldwide about the importance of climate action and the positive environmental impacts as fundamental pillars for the prosperity and development of smart tourism destinations.​ Bonito’s journey exemplifies how dedicated leadership and strategic partnerships can transform a destination into a global model for sustainable tourism and environmental responsibility. In the Media:

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The Roadmap to Net Zero: How Travel & Tourism Can Lead the Decarbonization Effort

The Roadmap to Net Zero: How Travel & Tourism Can Lead the Decarbonization Effort

The travel and tourism industry contributes nearly 8% of global carbon emissions, making it a key sector in the fight against climate change. To transition toward a net zero future, businesses must move beyond carbon offsetting and integrate climate action directly into their operations. The World Travel & Tourism Council (WTTC) has developed a Net Zero Roadmap, outlining a strategic framework for decarbonization. This roadmap provides a clear pathway for businesses to measure, reduce, and report emissions, ensuring a transition to climate and nature-positive tourism. The Role of Technology in Accelerating Climate Action Technology is a powerful tool in achieving carbon measurement, emissions reduction, and regenerative tourism. The WTTC’s Roadmap to Net Zero highlights key areas where digital innovation can support decarbonization efforts. Key Technological Innovations for Net Zero Green Initiative’s Contribution Green Initiative integrates technology-driven monitoring solutions into carbon-measured climate projects, ensuring emissions reductions are scientifically verified. Through satellite tracking and digital reporting, companies can transparently monitor carbon sequestration efforts linked to reforestation and ecosystem restoration. Beyond Offsetting: How Insetting Can Maximize Climate Impact Traditional carbon offsetting involves financing external projects to compensate for emissions. While offsetting plays a role in short-term emissions management, it does not address direct operational emissions. The WTTC’s Roadmap to Net Zero prioritizes carbon insetting, which embeds climate action directly into a company’s value chain. This approach reduces emissions at the source rather than outsourcing responsibility​. While carbon offsetting involves investing in external projects to compensate for emissions, carbon insetting focuses on implementing sustainability initiatives within a company’s own operations and supply chain. This direct approach not only reduces emissions at their origin but also fosters long-term environmental and economic benefits for the business. Why Insetting is More Effective than Offsetting How Travel & Tourism Companies Can Implement Insetting Leading companies are pioneering insetting initiatives. For instance, certain cruise lines are investing in hybrid and LNG-powered ships, as well as advanced wastewater management systems, to reduce their environmental footprint. Natural Climate Solutions (NCS) & Green Initiative’s Forest Friends Program Engaging in Natural Climate Solutions (NCS), like reforestation and wetland restoration, enables businesses to sequester carbon effectively while enhancing local biodiversity. Programs such as Green Initiative’s Forest Friends not only offset emissions but also promote ecological balance and support community livelihoods. Green Initiative promotes Nature-Based Solutions (NBS) through its Forest Friends program, helping businesses implement carbon insetting projects that contribute to climate-positive tourism. By restoring forests and degraded ecosystems, these initiatives capture CO₂, enhance biodiversity, and improve climate resilience​. The Four Pillars of Decarbonization: A Practical Guide for Travel & Tourism Businesses The WTTC’s Decarbonisation Action Framework outlines a clear, structured approach for businesses to achieve net zero. This framework is built on four essential pillars​: 1. Assess & Define 2. Build & Enable 3. Reduce & Collaborate 4. Monitor & Report How Green Initiative Supports This Transition Green Initiative provides carbon-measured assessments, insetting solutions, and advanced emissions tracking to help businesses transition to carbon-neutral and climate-positive operations. Our approach ensures businesses align with global climate standards and certification frameworks, maximizing their environmental impact​. Conclusion: A Call to Action for Travel & Tourism Leaders The transition to net zero is no longer optional—it is a business necessity. The travel and tourism sector must take immediate action to reduce emissions, restore ecosystems, and build climate resilience. By adopting carbon measurement strategies, prioritizing insetting over offsetting, and obtaining climate certifications, businesses can lead the transformation toward regenerative tourism and a climate-positive economy. At Green Initiative, we provide science-based climate solutions that go beyond compliance to create lasting environmental impact. Are you ready to start your journey to net zero? Contact Green Initiative today and take meaningful climate action for a sustainable future. This article was written by Ella Baehringer from the Green Initiative team Related Articles

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Blended Finance for Decarbonization De-risking Climate Mitigation Investments Green Initiative

Blended Finance for Decarbonization: De-risking Climate Mitigation Investments

Over the past decade, blended finance has become an increasingly relevant tool for scaling development and “de-risking” social and environmentally positive markets to attract private capital. According to the Organization for Economic Co-operation and Development (OECD)1, in 2023, blended finance mechanisms catalyzed the attraction of USD 70 billion to development-linked investments. In this article, we explore what blended finance is in simple terms and how it can support the green economy through decarbonization. Very different from a carbon tax, blended finance is an entrepreneurial approach that involves public or philanthropic money in a deal’s fundraising efforts, as this extra capital can significantly help reduce risks for private investors. Philanthropic funds are extensively used to fund technical assistance efforts for example, while governments tend to have financial bandwidth and resilience in case the deal doesn’t reach the expected return in the given timeline. At the same time, private capital is a valuable component of the fundraising aspect of blended finance deals, as it can help close significant funding gaps, and allows asset managers, banks, and other types of private investors to simultaneously build their know-how in development markets and bring an innovative and fast-paced approach to sectors that were previously exclusive governmental responsibility2. According to the World Economic Forum (WEF)3 , decarbonizing the economy by 2050 will collectively cost $3.5 trillion yearly, which is equivalent to half of global corporate profits and a quarter of world taxes collected. This transition is mainly based on the decarbonization of infrastructure (including energy), which, according to The World Bank is considered high-risk by most private investors and emits 60% of all greenhouse gases yearly4. In 2024, the World Bank5 released a blog post affirming that throughout the 2013-2023 decade, the average infrastructure deal attracted 40 cents of private capital per 1$ of government or philanthropic money invested: however, the 10% most successful blended finance infrastructure deals attracted up to 2$ of private capital per 1$ in public investments. But what are the deciding factors, and how can climate mitigation projects and products be framed as highly profitable deals for private investors? PwC affirms that successfully attracting private capital to net zero infrastructure projects, requires the implementation of clear and consistent government policies that can provide the stability investors seek6 . A practical example is Australia’s recent surge in renewable energy investments. In 2024, Australia committed $9 billion to large-scale wind and solar farms, marking the highest public investment in six years and adding 4.3 GW of new renewable capacity. This significant increase aligns with federal and state policy goals aimed at generating 82% of electricity from renewable sources by 2030. The passage of the expanded capacity investment scheme, which promises 23 GW of renewable energy and 9 GW of energy storage capacity, has further bolstered investor confidence. Industry experts emphasize that such stable and supportive policies are crucial for maintaining and enhancing investor confidence in the renewable energy sector7 . By the end of 2025, with renewable generation expected to account for around 48% of the energy mix, Australia’s emissions reductions are projected to reach 75 million tonnes annually, representing a 39% decrease in electricity emissions compared to a scenario without renewable growth8. Green Initiative offers climate certifications and net-zero road mapping services to start-ups, corporations, and institutional investors, which is a form of actionable technical assistance and can be used to facilitate the decarbonization of a variety of existing and upcoming energy and infrastructure projects. With its clients, Green Initiative is determined to contribute to a net-zero economy by 2050 and strengthen the green transition for a climate-positive economy. Visit greeninitiative.eco to learn more about existing projects. [1] OECD (2025), Mobilised private finance for development [2] Network for Greening the Financial System (2024), Scaling up Blended Finance for Climate Mitigation and Adaptation in Emerging and Developing Economies [3] WEF (2022), Transitioning to the green economy will cost the world another $3.5 a year [4] The World Bank (2023), The Power of Private Capital in Sustainable Development [5] The World Bank (2024), How blended finance can reorient cautious private investors to infrastructure [6] PwC, Achieving Net-Zero Infrastructure [7] The Guardian (2025), Australia’s Investment in Large Scale Wind and Solar hits six-year Peak [8] Australia’s Clean Energy Council (2024), Emissions Reduction Delivered by Renewable Energy Related Articles

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Sustainability in Hospitality A Competitive Advantage, Not Just Compliance Green Initiative

Sustainability in Hospitality: A Competitive Advantage, Not Just Compliance

Why Sustainability Matters for Hotels and Restaurants Sustainability in hospitality is no longer optional—it’s a strategic necessity for long-term success. As climate action gains momentum worldwide, hotels and restaurants that embrace sustainable practices are securing financial benefits, reducing operational costs, and strengthening brand loyalty. But sustainability isn’t just about meeting environmental goals—it’s about gaining a competitive edge in a rapidly evolving industry. From cutting expenses through energy efficiency to attracting eco-conscious travelers and securing preferential financing, sustainability is reshaping the hospitality landscape. Businesses that integrate climate-smart strategies will thrive, while those that ignore this shift risk higher costs, limited financing options, and declining market appeal. The message is clear: sustainability is no longer just about compliance—it’s the key to long-term profitability and success.. Key Benefits of Sustainability in Hospitality ✅ Cost Reduction – Energy efficiency and waste reduction lower operational expenses.✅ Access to Climate Financing – Hotels with strong sustainability practices can secure preferential loans and investment opportunities.✅ Brand Differentiation – Eco-conscious travelers actively seek sustainable hospitality options.✅ Regulatory Compliance & Future-Proofing – Meeting global climate pledges protects businesses from future regulatory risks. Sustainability as a Competitive Edge in Hospitality Hotels that delay climate-smart strategies risk rising costs, shrinking market appeal, and limited financing options. Sustainability isn’t just a trend—it’s shaping the future of the hospitality industry. Hospitality Sustainability Success Stories 1. SENAC Restaurants, Brazil: A Carbon-Neutral Dining Model SENAC Restaurants in Brazil achieved Carbon Neutral Certification by overhauling their food sourcing strategy. By prioritizing local suppliers, they: ✔ Cut transportation costs✔ Improved menu sustainability✔ Strengthened brand reputation This demonstrates how sustainability and profitability go hand in hand. 2. Inkaterra: A Global Leader in Eco-Hospitality Inkaterra, a pioneer in ecotourism, has integrated climate action into its operations by managing 15,000 hectares of protected forest. Their Climate Certification has: ✔ Strengthened their international reputation✔ Secured climate finance through partnerships like the Inter-American Development Bank (IDB)✔ Improved operational efficiency These case studies highlight that sustainability is not just about reducing emissions—it’s a business growth strategy. The Business-Driven Approach to Hospitality Sustainability Despite misconceptions that climate action is losing momentum, the truth is that sustainability is now a business-driven necessity. The rising costs of energy, food, and waste management make climate-positive initiatives essential for profitability. How to Integrate Sustainability into Your Hospitality Business To stay ahead in the industry, hospitality businesses should consider: 🔹 Carbon Certification for Hotels & Restaurants – Align with climate finance frameworks and secure better investment opportunities.🔹 Energy & Waste Management Strategies – Reduce operational costs while meeting sustainability goals.🔹 Sustainable Sourcing & Eco-Friendly Operations – Attract eco-conscious travelers and corporate clients. Take Action: Future-Proof Your Hospitality Business Hotels and restaurants can gain a competitive advantage by obtaining Green Initiative’s Climate Certificates for tourism, hospitality, and destinations. These certifications help businesses secure financing, improve sustainability performance, and increase market appeal. Download the Free Climate Action Guide for Hospitality Gain valuable insights on integrating climate mitigation strategies into your hotel or restaurant business. 📥 Download the Climate Action Guide Final Thoughts Sustainability is not just an ethical obligation—it’s a smart business strategy. Hotels and restaurants that embrace climate action will thrive, while those that hesitate may struggle with rising costs and diminishing market share. Is your hospitality business ready for the future? Start your sustainability journey today and position yourself as a leader in the evolving hospitality landscape. Get in touch.

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