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Carbon Footprint Reduction

Rio de Janeiro's Cristo Redentor Launches Climate Certification A New Era for Sustainable Tourism and UNESCO World Heritage Sites

Rio de Janeiro’s Cristo Redentor Leads the Way for COP30: Climate Action in Tourism for a Resilient Future

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Cristo Redentor Sanctuary, Rio Book, and Green Initiative Sign Collaboration Agreement to Launch Climate Certification of this Iconic UNESCO World Heritage Site Aligned with UN Tourism efforts to promote sustainable tourism best practices across the region, and inspired by the achievements of Machu Picchu, the Santuário Cristo Redentor, Rio Book, and Green Initiative have signed a collaboration agreement to launch the climate certification process of Cristo Redentor — an emblematic cultural and religious landmark recognized as a UNESCO World Heritage Site. “Our vision for a thriving tourism sector, aligned with the great challenges humanity must overcome, is clear: tourism development and decarbonization can — and must — go hand in hand. Through this initiative, leveraging the powerful symbolism of Cristo Redentor in Rio de Janeiro, we aim to carry this message not only to other destinations in the region but to the entire world.” — Gustavo Santos, UN Tourism Director for the Americas Located within the lush Tijuca Forest National Park in Rio de Janeiro, Cristo Redentor stands as a powerful symbol of the interconnection between culture, spirituality, and nature. The Sanctuary leads a robust environmental sustainability agenda through its institutions, such as the Instituto Redemptor and the Obra Social Leste Um, coordinated under the Consórcio Cristo Sustentável. Guided by the United Nations’ 2030 Agenda and the Sustainable Development Goals (SDGs), the Sanctuary is progressively internalizing best practices in environmental and social governance, aiming to generate a positive climate impact across all its activities. “Cristo Redentor, a universal symbol of welcome and inclusion, is on its way to its centenary in 2031, establishing itself as the first cultural and religious tourist destination in Brazil to achieve this level of commitment to climate sustainability in the management of its activities. Our strategic planning and governance are aimed at integrating the best environmental practices, with the goal of positioning our monument as a communicating agent that conveys the urgent need for the holistic care of our common home.”— Father Omar Raposo, Rector of the Santuário Cristo Redentor (Christ the Redeemer Sanctuary) On April 24th, during a historic event held in Belém do Pará, the Sanctuary signed two strategic agreements. First, a Protocol of Intentions with the Government of the State of Pará to jointly advance climate and sustainability agendas ahead of COP30. Second, a collaboration agreement with Rio Book and Green Initiative to initiate the climate certification process of Cristo Redentor’s management, with a progressive strategy towards achieving a positive climate impact. Through this collaboration, Cristo Redentor will undergo a comprehensive climate certification process aimed at assessing and mitigating its carbon footprint, integrating climate action at the core of its management model. “Being involved in the Cristo Carbono Neutral Certification process is a tremendous honor and pleasure. With the support from UN Tourism, along with support from public authorities and private sector institutions, we will have a unique project! In addition to Green Initiative’s work, we will mobilize talents to organize events, national and international photography exhibitions, concerts, documentaries… In short, a powerful network of communication and achievements worthy of this major project.” — Ricardo Amaral, Director of Rio Book “This collaboration reflects our commitment to positioning climate action as a central element of regenerative and sustainable tourism. At Green Initiative, we believe that iconic sites like Cristo Redentor have the power to inspire global change—not only through environmental leadership but by engaging communities, visitors, and partners in a collective journey toward a climate-positive future.” — Tatiana Otaviano, Relationship Manager at Green Initiative Importantly, through this process, Cristo Redentor will align its efforts with the Glasgow Declaration on Climate Action in Tourism. Launched at COP26 in 2021, the Glasgow Declaration has been endorsed by over 700 organizations worldwide and calls on tourism stakeholders to halve emissions by 2030 and achieve net zero by 2050. It outlines five pathways for action: Measure, Decarbonize, Regenerate, Collaborate, and Finance. By adhering to these principles through the certification process, Cristo Redentor will further strengthen its governance framework and serve as a model for UNESCO World Heritage Sites worldwide, illustrating how tourism, cultural heritage preservation, and climate action can be mutually reinforcing pillars for sustainable development. Grounded in international standards and Green Initiative’s approach, the overall goal of the project is to internalize climate mitigation action within the Sanctuary’s management practices. In doing so, the certification process will help reinforce ongoing social, cultural, and environmental initiatives led by the Sanctuary, while also identifying and making visible new opportunities for climate action, nature conservation, and community-based cultural programs. This integrated approach will contribute to amplifying the project’s impact and outreach, strengthening Cristo Redentor’s role as a catalyst for sustainable and inclusive development. The certification process will entail a full measurement and analysis of greenhouse gas emissions balance associated with site operations and activities. It will identify and reinforce existing mitigation efforts while exploring new opportunities for carbon capture and resource efficiency. It will culminate in the development of a Climate Action Plan covering the 2025–2030 period, designed to guide strategic investments, operational improvements, and long-term social, cultural and climate-related initiatives. A Strategic Step Toward COP30 The initiative comes at a crucial time, as Brazil prepares to host COP30 from November 10 to 21, 2025, in Belém do Pará — the first time a UN Climate Conference will be held in the Amazon region, a globally significant ecosystem for climate stability. Since the launch of the Glasgow Declaration, the tourism sector has been building a compelling case for its role in addressing the climate crisis. This momentum gained significant traction at COP29 in Baku, Azerbaijan, where tourism was celebrated through the inaugural Tourism and Climate Action Day, underscoring the sector’s growing recognition as a driver of climate solutions and nature-positive action. The climate certification of Cristo Redentor aligns with these global movements and serves as a strategic contribution to Brazil’s and the broader region’s efforts to demonstrate that tourism can be a powerful force for good. By positioning a UNESCO World Heritage Site as a leader in climate mitigation,

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Hotel Punta Sal: A Sustainable Commitment to Climate Mitigation and Carbon Footprint Reduction

Hotel Punta Sal: A Sustainable Commitment to Climate Mitigation and Carbon Footprint Reduction

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In a world increasingly aware of the climate crisis, corporate environmental responsibility has become a key factor for competitiveness and long-term sustainability. A clear example of this trend is Hotel Punta Sal (Tumbes, Peru), an establishment that has shown a strong commitment to sustainability and climate change mitigation. Measuring and Offsetting the Carbon Footprint In 2023, Hotel Punta Sal took a major step in its sustainability journey by measuring its carbon footprint and earning the Carbon Neutral certification from Green Initiative. Measuring its carbon footprint was crucial to understanding the environmental impact of the hotel’s operations, identifying the areas that generate the highest greenhouse gas emissions. After this assessment, the hotel took action to offset its carbon footprint, demonstrating its commitment to reducing environmental impact and fulfilling its social responsibility. Based on this initial assessment — the baseline — the hotel identified mitigation opportunities and made significant investments in actions to reduce its emissions. Climate Action Plans In 2024, in addition to measuring and offsetting its carbon footprint, Hotel Punta Sal has also implemented several climate mitigation measures to tangibly reduce its environmental impact. Key efforts include: These initiatives are part of a broader Climate Action Plan and are expected to positively influence the hotel’s carbon footprint assessment for the cycle. By implementing these measures, the hotel reduces its carbon footprint, enhances its competitiveness in a market increasingly demanding sustainability, and demonstrates its commitment to global climate goals such as the Paris Agreement. As a key player in the climate agenda for tourism, Green Initiative is committed to supporting companies like Hotel Punta Sal, which will join a select group of Latin American signatories of the Glasgow Declaration, accelerating progress toward decarbonizing the tourism sector. Benefits of Climate Action Hotel Punta Sal’s commitment to climate action also brings economic and strategic advantages: A More Sustainable Future Hotel Punta Sal is a prime example of how the tourism industry can play a crucial role in the fight against climate change. By measuring and offsetting its carbon footprint, implementing sustainable technologies, and adopting a Climate Action Plan with mitigation measures, the hotel not only protects the environment but also ensures its future viability and competitiveness. With its continued efforts to integrate climate action into its business model, Hotel Punta Sal positions itself as a leader in sustainability in Peru and globally, proving that climate action is essential not only for the planet but also for long-term business success and prosperity. This article was written by Tatiana Otaviano from the Green Initiative Team. Related reading

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Bonito and Fundtur MS A Strategic Partnership for Global Leadership in Sustainable Tourism

Bonito and Fundtur MS: A Strategic Partnership for Global Leadership in Sustainable Tourism

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The Future of Sustainable Tourism in Brazil Begins in Bonito Bonito, one of Brazil’s most renowned ecotourism destinations, continues to solidify its position as a global reference in sustainable tourism. Through a strong collaboration with the Mato Grosso do Sul Tourism Foundation (Fundtur MS), led by Bruno Wendling, Bonito has achieved significant advancements in integrating climate mitigation strategies into its tourism development model. Some of the key milestones include: With this initiative, Bonito becomes the first tourism destination fully aligned with the Glasgow Declaration, presenting a comprehensive investment program for decarbonization. At the forefront of this movement is Juliane Salvadori, Vice Mayor of Bonito, who has played a key role in maintaining the Carbon Neutral certification since her tenure as Tourism Secretary in 2022. “This achievement strengthens our commitment to transforming Bonito into an increasingly sustainable destination, ensuring that tourism here is synonymous with conservation and environmental innovation.” – Juliane Salvadori, Vice Mayor of Bonito and Leader of the Bonito Carbono Neutral Program Knowledge Exchange with Machu Picchu: Sharing Global Best Practices Beyond its local advancements, Bonito has fostered a knowledge exchange program with Machu Picchu, another internationally recognized tourism destination committed to climate action. This collaboration allows for the sharing of mitigation measures and regenerative tourism strategies, reinforcing Bonito and Mato Grosso do Sul’s participation in the global discussion on climate-smart tourism. “Mato Grosso do Sul’s strategy is clear: we want to be a global benchmark in sustainable tourism, and Bonito is the ideal showcase to demonstrate how this is possible. The involvement of the Green Initiative and the actions led by Fundtur MS are key drivers of this transformation.” – Bruno Wendling, President of Fundtur MS Bonito Hosts the International Smart Destinations Fair (FIDI) 2025 In a significant development, Bonito was selected to host the third edition of the International Smart Destinations Fair (FIDI) in 2025, scheduled from March 19 to 22. This event will bring together tourism professionals, entrepreneurs, public managers, and students to discuss innovation, sustainability, and technology in tourism. Hosting FIDI 2025 underscores Bonito’s commitment to positioning itself as a Smart Tourism Destination, integrating governance, sustainability, innovation, technology, and promotion.​ “Securing this event was a strategic move, as we are bringing the most important fair that addresses smart destination models. The public can expect a lot of innovation, knowledge, and exchange of experiences in all aspects that a Smart Tourism Destination encompasses.” – Bruno Wendling, President of Fundtur MS Bonito Carbono Neutro Wins FIDI 2025 Environmental Sustainability Award Highlighting its commitment to environmental stewardship, Bonito Carbono Neutro was honored with the Environmental Sustainability Award at FIDI 2025. This accolade recognizes Bonito’s ongoing efforts in reducing carbon emissions and implementing sustainable tourism practices, further solidifying its status as a leader in environmental conservation.​ Towards COP-30: Bonito on the Global Sustainability Stage The achievements resulting from the collaboration between Fundtur MS and Bonito position the municipality as one of Brazil’s leading success stories to be showcased during COP-30, which will take place in Belém, Pará, in November 2025. This collective effort will contribute to raising awareness among thousands of people in Brazil and worldwide about the importance of climate action and the positive environmental impacts as fundamental pillars for the prosperity and development of smart tourism destinations.​ Bonito’s journey exemplifies how dedicated leadership and strategic partnerships can transform a destination into a global model for sustainable tourism and environmental responsibility. In the Media:

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Greenhushing – Why Some Companies Stay Silent About Sustainability and Why Transparency is Key

Greenhushing – Why Some Companies Stay Silent About Sustainability and Why Transparency is Key

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The Growing Role of Sustainability in Business Sustainability has become a crucial focus for businesses worldwide, with organizations investing in climate-positive initiatives, nature-positive solutions, and obtaining climate certifications to align with global environmental goals. However, a surprising trend is emerging—many companies are choosing to stay silent about their sustainability efforts. This phenomenon, known as “greenhushing,” refers to companies deliberately downplaying or avoiding publicizing their environmental progress. While this may seem counterintuitive, it is often driven by: Despite these concerns, businesses that embrace authentic and transparent sustainability communication not only build consumer trust but also position themselves as leaders in the global transition to climate and nature-positive solutions. For industries like travel and tourism, where sustainability and regenerative tourism are becoming key decision factors for eco-conscious travelers, hiding environmental initiatives can mean missing out on business growth and industry leadership opportunities. Why Some Companies Choose to “Greenhush” Several factors contribute to the reluctance to communicate sustainability achievements: 1. Fear of Accusations of Greenwashing 2. Complexity and Uncertainty in Sustainability Metrics 3. Regulatory and Legal Risks 4. Fear of Backlash from Activists and Consumers Why Transparency in Sustainability Matters While greenhushing may seem like a low-risk strategy, staying silent comes with significant downsides: 🌱 Loss of Consumer Trust 📈 Missed Business Opportunities 🌍 Lack of Industry Leadership How Companies Can Avoid Greenhushing While Staying Credible Instead of avoiding sustainability discussions, businesses should focus on clear, measurable, and transparent communication. ✅ 1. Use Verified Data & Certifications ✅ 2. Set Realistic Goals & Show Progress Rather than presenting sustainability as an all-or-nothing achievement, businesses should: ✔️ Show incremental progress and acknowledge challenges✔️ Highlight measurable results rather than vague claims✔️ Make sustainability part of their brand storytelling For example:💡 “We are on track to reduce carbon emissions by 40% by 2030 and are working toward achieving net-zero by 2040.” 💡 “Through our partnership with Forest Friends, we have planted 50,000 trees in deforested areas, restoring biodiversity and sequestering carbon.” ✅ 3. Engage Stakeholders Honestly Being open about what’s working and what still needs improvement builds credibility. Businesses can leverage: 📢 Annual Sustainability Reports – Provide detailed environmental impact data📢 Social Media Updates – Share sustainability stories and milestones📢 Webinars & Public Discussions – Educate stakeholders and showcase sustainability commitment📢 Collaboration with Environmental Organizations – Strengthen industry partnerships In the travel and tourism sector, transparency can mean:🏨 Eco-lodges sharing energy-saving initiatives🚢 Yacht charters promoting low-impact marine tourism✈️ Airlines showcasing carbon offset programs ✅ 4. Follow Standardized Reporting Frameworks Adopting globally recognized reporting standards ensures: The most recognized frameworks include:📊 Global Reporting Initiative (GRI) – Comprehensive sustainability reporting📊 Science-Based Targets Initiative (SBTi) – Climate action goal alignment A Future of Climate-Positive and Nature-Positive Business Leadership While greenhushing may seem like a short-term risk reduction strategy, staying silent about sustainability can be just as risky as greenwashing. Companies that embrace transparent, data-backed sustainability communication will:✔️ Build consumer trust✔️ Strengthen brand reputation✔️ Position themselves as industry leaders In travel and tourism, where regenerative tourism is gaining momentum, businesses that share their sustainability journey will lead the way toward a more responsible and sustainable industry. 🚀 The future belongs to companies that take bold, transparent steps toward a climate and nature-positive world. Take Action With the Right Partners If your company is working toward sustainability and wants to communicate its efforts strategically and effectively, we can help! ✅ Green Initiative offers climate certifications for businesses looking to prove their commitment to climate and nature-positive practices. ✅ Forest Friends provides reforestation certifications, allowing individuals and businesses to support tree-planting efforts in endangered areas. 📢 Ready to position your brand as a sustainability leader? Let’s talk to start your journey today.

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Leading Climate Action in the Lobster Fishing Industry: A Success Story from Belize

Leading Climate Action in the Lobster Fishing Industry: A Success Story from Belize

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The National Fishermen Producers Cooperative Society (NFPCS) in Belize is demonstrating that sustainable seafood production is not just possible—it is essential. As the second-largest fishers’ cooperative in the country, NFPCS has taken a proactive approach to reducing its environmental footprint. In 2024, the cooperative earned the Carbon Measured Certification from Green Initiative, marking a significant milestone in its commitment to responsible fishing and climate action. By conducting a thorough carbon footprint assessment, NFPCS has identified key areas for improvement, leading to more sustainable fishing and processing practices. The cooperative’s efforts set a strong example for other seafood producers looking to minimize emissions while maintaining profitability. Understanding NFPCS’ Carbon Footprint A comprehensive emissions assessment highlighted the primary sources of NFPCS’ greenhouse gas (GHG) emissions: 1. Electricity Consumption for Processing and Refrigeration (48.8%) 2. Fossil Fuel Consumption by Fishing Vessels (38.2%) 3. Packaging Materials (3%) 4. Additional Emissions Sources NFPCS’ carbon footprint assessment also revealed emissions from other sources, including: Addressing these areas through efficiency upgrades and waste reduction programs will further strengthen NFPCS’ sustainability efforts. How NFPCS Compares to Global Seafood Industry Benchmarks NFPCS has successfully reduced its emissions to 2.95 kg CO2e per kg of final packaged lobster product. This is significantly lower than global industry benchmarks, where lobster fisheries typically emit between 6.92 kg CO2e to 13 kg CO2e per kg. This achievement highlights the effectiveness of NFPCS’ sustainability initiatives and demonstrates that strategic investment in energy efficiency, optimized fishing methods, and clean energy solutions can lead to substantial emissions reductions. Strategies for a More Sustainable Fishing Industry NFPCS’ approach serves as a model for other fisheries seeking to reduce their carbon footprint. Below are key strategies that can be adopted across the seafood industry: 1. Investing in Energy-Efficient Fishing Technology 2. Optimizing Fishing Operations 3. Training and Awareness Programs 4. Transitioning to Renewable Energy NFPCS’ Commitment to a Sustainable Future The Carbon Measured Certification is only the beginning of NFPCS’ journey toward greater sustainability. The cooperative is committed to: Through these efforts, NFPCS is proving that climate action in the fishing industry is both achievable and beneficial—not only for the environment but also for the long-term viability of seafood production. Read the Full Success Case Study For a detailed breakdown of NFPCS’ carbon footprint assessment and sustainability strategies, read the full case study in PDF here. For more insights on climate action in the seafood industry and sustainable business practices, contact us Green Initiative.

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Let’s Make 2025 the Year of Climate and Nature Positive Action

Let’s Make 2025 the Year of Climate and Nature Positive Action

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As we enter 2025, the urgency to address climate change and biodiversity loss has never been greater. But there’s hope and momentum—by planning and acting intentionally, we can create a positive impact for the planet. In 2024, Copernicus Climate Change Service indicates global temperatures exceeded 1.5°C above pre-industrial levels for the first time, marking a significant milestone in climate change. This unprecedented warming has led to more frequent and severe climate-related disasters, such as wildfires, floods, and heatwaves, underscoring the urgent need for comprehensive climate action. The breach of this critical threshold highlights the importance of implementing sustainable practices and policies to mitigate further environmental degradation. At Green Initiative, we’re here to help individuals, communities, and businesses make 2025 a year of bold and meaningful climate and nature-positive progress. Here’s how you can start planning: 1. Set Clear Goals for Climate and Nature Positivity The journey to becoming climate positive goes beyond reducing emissions—it involves actively restoring the planet. This could mean switching to renewable energy, improving energy efficiency, or supporting reforestation efforts. Businesses can also take an important step by getting certified as Climate Positive, Carbon Neutral, or Carbon Measured. Certification ensures transparency and accountability in your sustainability goals. If you’re ready to get started or need to prepare for recertification, learn more here. 2. Partner with Forest Friends for Ecosystem Restoration Reforestation is one of the most impactful ways to fight climate change and restore biodiversity. At Forest Friends, we make it easy for you to plant native trees in critical areas, and you can even gift the trees planted to friends and those you love. By supporting Forest Friends efforts, you’re not just offsetting carbon emissions—you’re revitalizing ecosystems and empowering local communities. Forest Friends also provides tools to calculate your carbon footprint and track the impact of your contributions. 3. Embrace Everyday Sustainability Small, consistent actions in your daily life can lead to big changes over time: 4. Get Certified or Prepare for Recertification For businesses and organizations, certifications are an essential way to demonstrate your commitment to sustainability. Climate-positive and carbon-neutral certifications not only help the planet but also resonate with customers and stakeholders who value transparency. If you’re new to the process or gearing up for recertification in 2025, this guide offers all the details you need to get started. If you are in the travel and tourism industry, read our Climate Action Guide for Tourism Businesses and Destinations and catch up on the best regenerative travel and tourism practices. 5. Advocate and Collaborate Spread the word about climate and nature-positive actions in your networks. Advocate for policies that support sustainability and partner with like-minded organizations to amplify your impact. Collaboration strengthens individual efforts and drives systemic change. Why 2025 is Crucial This year is a pivotal moment for global sustainability efforts. The choices we make now will shape our collective future. Whether you’re planting trees with Forest Friends, pursuing a climate certification, or reducing your carbon footprint, every action counts. Let’s make 2025 a year of bold, meaningful change. Together, we can create a future where both people and nature thrive. Ready to act? Contact us to explore our climate certifications and visit Forest Friends to support reforestation today.

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Reducing the Carbon Footprint: The Impact and Leadership of the Senac Casa do Comércio School Restaurant

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In Salvador, Bahia – Brazil, the Senac Casa do Comércio School Restaurant, a benchmark National Service for Commercial Learning (Senac) benchmark project, is setting an inspiring example of how the gastronomy and hospitality sector can lead decarbonization efforts. This school restaurant not only provides high-quality education for its students but is also deeply committed to sustainability, achieving a significant reduction in its carbon emissions per customer served. A Journey Towards Carbon Neutrality In 2022, the Senac Casa do Comércio School Restaurant embarked on its decarbonization journey, aiming to become the first restaurant in Brazil certified as Carbon Neutral by Green Initiative, a leading climate certification company in the tourism sector. The process included: 2023 Achievements: A Significant Step in Decarbonization The success in reducing its carbon footprint in 2023 resulted from several mitigation measures. Key initiatives included: These actions reduced carbon emissions and fostered a culture of efficiency and environmental responsibility among staff. According to 2023 emissions calculations, the restaurant emitted 14.19 kg of CO2 per customer compared to 17.44 kg in 2021 a reduction of 18.64%, exceeding the annual target of 5.5%. Absolute emissions increased from 786.50 to 1089.11 tCO2eq due to a 70.23% rise in customers, but emissions per customer fell significantly, demonstrating planned, responsible resource use. Transparent and Rigorous Methodology Emissions were categorized as follows: Electricity-related emissions (Scope 2) were eliminated in 2023 by exclusively sourcing renewable energy. Calculations adhered to internationally recognized standards, ensuring data accuracy and transparency. Commitment to Sustainability The impact extends beyond the restaurant’s walls. The initiative promotes sustainable practices among staff, students, and customers, influencing the supply chain, tourism sector, and society at large. “Since 2022, we have strived to reduce carbon emissions at the Senac Casa do Comércio School Restaurant by 50% by 2030. This includes sourcing from local small-scale producers and adopting sustainable practices like composting and renewable energy use,” said Kelsor Gonçalves Fernandes, President of the Bahia Trade System. “The work we carry out at the Senac Casa do Comércio School Restaurant is an opportunity to transform the future of our students. At Senac Bahia, we integrate sustainable attitudes into our pedagogical model, training professionals who understand the importance of these practices in their fields of work. Through 360º training, focused on innovative solutions and aligned with the global climate agenda, we are preparing conscientious citizens capable of driving positive changes in the job market. We regularly hold discussions on the topic, address related issues in the classroom, and, beyond that, our students and teachers see the results of theory in practice”, said Ana Rita Marques de Andrade – Regional Director of Senac Bahia Education and Future Goals Senac integrates sustainability into its pedagogy, preparing students to drive positive market changes. This holistic approach fosters innovation and connects to global climate agendas. The restaurant plans to adopt advanced energy-efficiency technologies, expand local ingredient use, and deepen employee and community engagement. Conclusion The Senac Casa do Comércio School Restaurant exemplifies how sustainability can be woven into gastronomy and hospitality. Its efforts meet environmental targets and set a benchmark for excellence and responsibility in the industry. The restaurant inspires others to contribute to a low-carbon economy by combining culinary tradition with sustainable innovation. Related Articles:

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Setting Climate and Nature Positive Goals A Pathway for Sustainable Business Leadership - Forest Friends Green Initiative

Setting Climate and Nature Positive Goals: A Pathway for Sustainable Business Leadership

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In today’s corporate landscape, companies are increasingly adopting climate and nature positive goals to ensure that their business activities reduce environmental harm and contribute to the restoration and preservation of ecosystems. Achieving such goals requires combining strategic planning, emission reduction, and ecosystem restoration. Since our founding, Green Initiative has been helping businesses across various sectors work toward climate positive, carbon neutral, and carbon measured certifications. These certifications enhance organizations’ environmental responsibility and strengthen their market positioning in an era when sustainability is key. What Does It Mean to Be Climate Positive? A climate positive company goes beyond net-zero emissions by actively removing more carbon dioxide from the atmosphere than it emits. This involves efforts such as reducing operational emissions, switching to renewable energy, and supporting nature-based solutions like reforestation and habitat restoration. Achieving climate positive status requires companies to go beyond simply offsetting their carbon footprint. They must engage in activities that directly benefit the environment, ensuring a net positive impact on ecosystems and biodiversity. Certification Pathways: Climate Positive, Carbon Neutral, and Carbon Measured The Green Initiative certification programs provide structured pathways for businesses to reduce their environmental impact and work toward positive outcomes for both the climate and nature: Why Climate Positive Goals Matter? Climate and nature positive goals ensure businesses contribute positively to the planet rather than simply minimizing harm. These goals align with global climate action efforts, such as the Paris Agreement, and support biodiversity preservation under the Convention on Biological Diversity. For businesses, these certifications provide reputational advantages, foster customer loyalty, and attract investment from stakeholders who value sustainability. Companies that achieve climate positive status also position themselves as leaders in the transition to a low-carbon economy. Examples of Companies Setting Climate Positive Goals Here are some examples of businesses that have successfully integrated climate and nature positive goals into their operations through partnerships with Green Initiative: 1. WorldXchange: Pioneering Climate Positive Leadership in Currency Exchange WorldXchange, the first Climate Positive Certified currency exchange company, has set new standards in the financial sector by reducing its carbon footprint by 16% between 2021 and 2023. Furthermore, WorldXchange has gone beyond emissions reductions by planting over 300 trees in Madre de Dios, Peru, and is committed to planting more than 15,000 trees, reaching Forest Friends Accelerator certified partner status. Their efforts, which contribute to carbon sequestration and global climate awareness, position WorldXchange as a forward-thinking leader in integrating sustainability into the financial services sector. 2. Estância Mimosa Ecoturismo: A Leader in Ecotourism and Conservation Located in the heart of Brazil’s Pantanal region, Estância Mimosa Ecoturismo has adopted climate and nature-positive goals to protect the unique ecosystems surrounding its operations. The company has actively reduced its carbon footprint by reforestation projects, sustainable tourism practices, and biodiversity preservation efforts while promoting responsible ecotourism. Their ongoing conservation efforts help offset emissions and contribute to the long-term health of local ecosystems, making them a model for sustainable tourism. 3. Bio-Amayu – AJE Group: Combining Business Growth with Conservation Bio-Amayu, part of the AJE Group, focuses on producing sustainable beverages while protecting the ecosystems in the Amazon Rainforest. By using responsibly sourced ingredients and supporting reforestation projects, Bio-Amayu has made strides toward achieving climate positive goals. In collaboration with Green Initiative, the company is dedicated to reducing its carbon footprint while also investing in the regeneration of Amazonian forests. Their efforts contribute significantly to carbon sequestration and biodiversity protection, exemplifying how businesses can balance economic growth with ecological preservation. 4. Inkaterra Hotels: Regenerative Tourism at Its Best A pioneer in sustainable luxury tourism, Inkaterra Hotels is a shining example of how businesses can align luxury with environmental responsibility. With operations located in some of Peru’s most biodiverse areas, Inkaterra is deeply committed to environmental conservation, scientific research, and the empowerment of local communities. By achieving climate positive certification, Inkaterra supports reforestation and biodiversity conservation projects in the Peruvian Amazon and Andes regions. These efforts are aimed at both offsetting emissions from their hotel operations and contributing to the long-term preservation of Peru’s natural heritage. 5. Kuoda Travel: Promoting Responsible and Sustainable Travel Kuoda Travel, a leading luxury travel company in Peru, has embraced climate positive goals by offering sustainable travel experiences that minimize environmental impact. By partnering with Green Initiative, Kuoda ensures its carbon neutral operations and actively supports conservation efforts through nature-based solutions. Their commitment to reducing the carbon footprint of travel while supporting local conservation projects makes them a leader in the responsible travel sector, ensuring that tourism benefits both people and the planet. How Businesses Can Set and Achieve Climate Positive Goals? For companies aspiring to be climate positive, the Green Initiative certification process provides a roadmap: The Business Case for Climate Positive Goals Businesses that achieve climate positive certification contribute to global climate action and gain a competitive advantage. These companies are well-positioned to adapt to future regulatory changes, attract eco-conscious consumers, and foster greater brand loyalty. Additionally, companies that invest in ecosystem restoration and biodiversity conservation create long-term value for the planet, ensuring that it remains resilient to environmental challenges. Conclusion: Leading the Way Toward a Climate Positive Future The path to becoming climate positive is both an environmental and business imperative. By pursuing certifications through Green Initiative, companies like WorldXchange, Estância Mimosa Ecoturismo, Bio-Amayu – AJE Group, Inkaterra Hotels, and Kuoda Travel are leading the charge in creating a sustainable future. These companies demonstrate that integrating climate and nature positive goals is achievable and essential for long-term business success. By taking proactive steps to reduce emissions and restore ecosystems, businesses can ensure they contribute positively to the environment while benefiting from the growing market demand for sustainability. Now is the time for companies to set ambitious goals and take meaningful action toward building a more resilient, sustainable world. Contact us for expert advice on implementing climate and nature positive strategies in your business.

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Machu Picchu - Reduce Carbon Emission Footprint - Carbon Neutral Climate Certification - Green Initiative

Machu Picchu Achieves Significant Reduction in Carbon Emissions Since 2021 Certification

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Lima, June 2024 – Machu Picchu has renewed its certification as the First Carbon Neutral UNESCO Designated Site. This prestigious certification, awarded by Green Initiative, underscores Machu Picchu’s commitment to sustainability and decarbonization. Originally certified in 2021, Machu Picchu continues to lead in sustainable tourism through innovative environmental initiatives and collaborative efforts. Significant Reductions in Carbon Emissions Since its initial certification in 2021, Machu Picchu has made substantial progress in reducing carbon emissions. The total carbon footprint for 2022 was 7,117.55 tCO2eq, representing an 18.77% reduction compared to the 2019 baseline. This impressive reduction was achieved through several key strategies: Decarbonization Strategies, Innovative Waste Management and Circular Economy, and Nature Positive Initiatives Machu Picchu’s approach to waste management and circular economy has been integral to maintaining its carbon-neutral status. The renewal of Machu Picchu’s carbon-neutral certification highlights the success of various decarbonization strategies. These include: These measures have substantially reduced Machu Picchu’s carbon footprint, making it a model for sustainable tourism worldwide. Key Highlights: Collaborative Efforts for Sustainability This achievement was made possible through the collaboration of various stakeholders, including the Municipality of Machu Picchu, Grupo AJE, Inkaterra, and Tetra Pak. Support also came from World Xchange, Luz del Sur, Bosques Amazónicos (BAM), Latam, PROMPERÚ, and the National Chamber of Tourism of Peru (CANATUR). “We are proud to announce that Machupicchu renews its ‘First Carbon Neutral’ certificate. This achievement represents a significant milestone in our effort to promote circular economy models and sustainable cities, where for example, we give new life to bottles, such as Cielo Alcalina which is made 100% from recycled bottles,” says Jorge López-Doriga, Chief Communications and Sustentability Officer in AJE Group. “As a pioneer of regenerative tourism in Peru, Inkaterra is committed to conserving the natural heritage of Machupicchu,” states José Koechlin, founding president of Inkaterra. “This alliance is a success story about the goals that can be achieved when public and private sectors work hand in hand. With the support of the local community, the first destination in Latin America with a circular economy has been achieved. We Peruvians enjoy the privilege of having this cultural and natural heritage of humanity, which entails the great responsibility of caring for it for future generations.” “The result achieved in Machupicchu is the result of significant collaborative effort; however, it is necessary to attract more financial and intellectual capital, with the help of national and international actors, to expand and scale up the accumulated experience. The world needs references in climate action in tourism, and Machupicchu can be a great laboratory for climate action and circular economy of global interest,” states Tatiana Otaviano, Head of Relationship Management at Green Initiative. Mónica Montes, Sustainability Manager of Tetra Pak Andina, specifies the valuable role that the actors in the recycling chain in the country have played in achieving such an important achievement. “At Tetra Pak, we firmly believe in shared responsibility, so the contribution of major allies such as AJE, Inkaterra, the State, among others, allows the renewal of the certification of Machupicchu as a Carbon Neutral Destination to be a testimony of success. From Tetra Pak, we will continue with the commitment to make our packaging contribute to the circular economy and significantly reduce our carbon footprint, thus contributing to a better future,” commented the executive. Global Recognition and Future Goals Machu Picchu’s renewed carbon-neutral certification has received international recognition from UN Tourism, UNESCO, and UN Climate Change. Publications like Lonely Planet have also highlighted this achievement, naming Machu Picchu as one of the ‘Top 10 Best World Tourism News’ in 2021. The ongoing efforts to maintain and enhance Machu Picchu’s sustainability practices demonstrate a broader commitment to combating climate change. This milestone serves as an inspiration for other tourist destinations worldwide, showcasing the benefits of integrating climate action into tourism. As we celebrate this achievement, it is essential to continue fostering public and private partnerships and securing investments to sustain and expand these efforts. Machu Picchu’s journey towards a fully decarbonized future is a beacon of hope and a blueprint for sustainable tourism globally.

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