Bruno Wendling

The global tourism industry stands at a critical transition point where a destination’s success is no longer measured solely by visitor numbers, but by its ability to protect the natural assets that sustain it. On February 26, 2026, Green Initiative will join global leaders at the One Planet Global Roundtable to discuss “Practical Solutions for a Climate Resilient Tourism Future.” Strategic leadership is the cornerstone of this evolution. A primary voice in this transition is Bruno Wendling, President of Fundtur-MS (Mato Grosso do Sul Tourism Foundation), who has transformed the state of Mato Grosso do Sul, Brazil, into a global laboratory for climate-resilient development. The Bonito Model: An Award-Winning Legacy of Resilience Under the management of Bruno Wendling, the city of Bonito (MS) and Fundtur-MS have consolidated their positions as world references in sustainability. The partnership with Green Initiative not only secured Bonito’s status as the world’s first Carbon Neutral ecotourism destination but has also yielded a remarkable record of international acclaim over the last three years (2023–2025). Climate Leadership Awards and Milestones This strategic commitment has earned achievements that serve as an inspiration for the entire sector: Strategic Actions by Fundtur-MS The success of Mato Grosso do Sul is the result of critical actions implemented by Fundtur, which serve as a framework for destination certification and local climate action: Matheus Mendes, Portfolio Manager at Green Initiative, will join forces with Bruno Wendling at the Roundtable to detail how these achievements can be replicated. They will discuss the sector-specific emission measurement nuances that allow tourism destinations to move from theoretical promises to verifiable results. Join the Global Conversation This event is an invitation to witness the practical implementation of the future of tourism. Participants will learn how the partnership between Fundtur and Green Initiative is scaling solutions to make Mato Grosso do Sul Brazil’s first carbon-neutral state, creating a climate positive tourism model that generates brand value and competitive advantage. Event Details: Register for the afternoon session on 26th February here: One Planet Network Event Registration Download the event pdf here.