ITC

The Importance of Environmental Protection and Climate Change Mitigation in Marketing Strategies - Green Initiative

The Importance of Environmental Protection and Climate Change Mitigation in Marketing Strategies

Incorporating environmental protection and climate change mitigation into a company’s marketing strategy is crucial in today’s business landscape. However, to avoid the pitfalls of greenwashing, companies must ensure their initiatives are genuine and transparently reported. Today’s consumers are not just aware but highly conscious of environmental issues. They demand authenticity from the brands they support. […]

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Green Initiative Recognized on Standards Map

Climate Excellence Recognized: Green Initiative on Standards Map

Green Initiative has achieved a momentous milestone in a significant stride towards its commitment to environmental stewardship. Our organization has proudly secured a position on the esteemed Standards Map, a comprehensive online platform designed by the International Trade Centre (ITC) to facilitate easy access to vital information regarding environmental protection standards, labor rights, business ethics,

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