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Cabo Blanco Launches Workshops on Circular Tourism and Carbon Management: Skills, Jobs, and Growth for a Sustainable Future

The Cabo Blanco Carbon Neutral Certification Project—led by the Municipalidad Distrital El Alto, CANATUR, AECID (Cooperación Española), the European Union, and organized by Green Initiative, responsible for the technical assistance of the Circular Tourism Peru project, with funding from AECID and the European Union, and with the valuable support of partners including Inkaterra Hotels, ITA Inkaterra Asociación and Olas Perú—is setting a new benchmark for sustainable tourism in northern Peru. At the core of this initiative is the creation of specialized training workshops designed to strengthen the technical and operational capacities of local tourism actors, both public and private. These sessions will enable stakeholders to adopt circular economy practices and implement carbon management tools, ensuring that Cabo Blanco advances toward becoming a climate-neutral and internationally competitive destination. Building Local Skills for Global Competitiveness The workshops—organized under the Turismo Circular Perú project, led by CANATUR with the support of AECID (Spanish Cooperation), the European Union, and carried out by Green Initiative —will combine technical training with practical application. Participants will learn how to: As Carlos Loayza, General Manager of CANATUR, notes:“These workshops are not just about knowledge transfer—they are about giving our communities the tools to become leaders in sustainable tourism, generating opportunities for business and employment while caring for the environment.” Driving Socio-Economic Benefits Investing in sustainability has clear economic advantages. Studies of certified sustainable hotels have shown measurable benefits, including higher revenue per available room (RevPAR) and stronger competitiveness. At the same time, niche markets such as surf tourism are already delivering significant local impact: in nearby Lobitos, surf tourism injects an estimated US$3.6 million annually into the local economy through visitor spending. By equipping Cabo Blanco’s stakeholders with the right skills, the workshops are expected to: As Tatiana Otaviano, Head of Relationships of Green Initiative, explains:“Sustainability is no longer just an environmental responsibility—it is an engine for prosperity. By training local actors in circularity and carbon management, we ensure that Cabo Blanco’s communities benefit directly from tourism growth.” A Shared Commitment The Cabo Blanco Carbon Neutral Certification Project represents a collective effort: As Mayor Reedy Bancayán Palomino of El Alto affirms:“For Cabo Blanco, this project is about more than tourism—it is about shaping a sustainable future, creating opportunities for our youth, and positioning our community as a global example.” Agenda – Cabo Blanco Carbon Neutral Certification Project Launch Location: Cabo Blanco, El Alto District, Piura – Peru Date: October 1, 2025Time: 14:00 hrs 1. Welcome and Introduction – 20 min Cultural activity: traditional local performance 2. Workshop: Circular Tourism Peru Project – 45 minOrganized by CANATUR, with funding from AECID – European Union and technical support from Green Initiative. 3. Cabo Blanco / El Alto Destination Development – 30 min Closing: Signing of the Glasgow Declaration on Climate Action in Tourism Looking Ahead These workshops are not isolated events; they are catalysts of transformation. By investing in capacity-building, Cabo Blanco is laying the foundation for a climate-positive, circular, and inclusive tourism model that delivers measurable environmental benefits while driving socio-economic growth.From training to action, from local empowerment to global recognition—Cabo Blanco is proving that sustainable tourism can create jobs, strengthen communities, and protect the planet. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

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Machu Picchu’s Carbon-Neutral Pathway: Transparent MRV for Climate and Tourism

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Machu Picchu, Peru’s iconic UNESCO World Heritage Site, became the world’s first carbon-neutral certified tourism destination. This case study examines how the District Municipality of Machu Picchu, in collaboration with Inkaterra and under the technical coordination of Green Initiative, implemented a transparent, science-based system to measure, capture, reduce, and avoid greenhouse gas (GHG) emissions. Supported by local authorities and private sector partners, the initiative has achieved an independently verified 18.77% reduction in emissions since its initial certification in 2021. Background and Challenges Machu Picchu – a UNESCO heritage site – is the most famous archaeological site in South America and a major international tourism destination. It faces significant environmental risks due to unsustainable tourism practices, climate change, inadequate infrastructure, and policy gaps. Its Andean cloud forest ecosystem – home to rare species such as the Andean spectacled bear and orchids – is threatened by habitat loss, erosion, and shifting climate patterns. Additionally, fossil fuel use, unmanaged waste, and deforestation contribute to emissions. Maintaining its carbon-neutral status requires transparent measurement, nature-based solutions, improved infrastructure, and long-term environmental stewardship. Governance and Strategy The success of Machu Picchu’s decarbonization strategy lies in a robust multi-stakeholder governance model. Led by the District Municipality of Machu Picchu, the initiative included Inkaterra, CANATUR, The National Authority for Forest Conservation (Sernanp), International Promotion Agency (PROMPERÚ), AJE Group, TetraPak and international bodies such as UN Tourism, UNFCCC and UNESCO. Green Initiative coordinated the certification process.The climate strategy follows a three-tiered approach: Destination-level emissions accounting and planning; Business-level sustainability integration; Tourist-level engagement in carbon offsetting and restoration. This model, featured by Green Initiative at Climate Action Guide for Tourism Businesses and Destinations, available at the One Planet Network, positions tourism as a regenerative force for both climate and biodiversity. https://www.oneplanetnetwork.org/knowledge-centre/resources/climate-action-guide-tourism-businesses-and-destinations Climate Actions, Results, and Innovation Since 2019, Machu Picchu has developed a comprehensive decarbonization strategy, achieving an 18.77% reduction in its greenhouse gas (GHG) emissions — from 8,761.89 tCO₂eq in 2019 to 7,117.55 tCO₂eq in 2022. This transformation has been made possible through the implementation of innovative solutions and concrete actions, articulated under a regenerative tourism model. The main mitigation measures include: Ecological restoration and reforestation with native species have been carried out across more than five hectares of the district, with a total of 6,596 trees planted. This intervention captured 5,055.17 tCO₂eq, divided between ecological zones (156 tCO₂eq) and historic-cultural zones linked to tourism (4,899.17 tCO₂eq). Circular solid waste management in Machu Picchu includes a pyrolysis plant that transforms organic waste into biochar and a biodiesel plant that reuses cooking oil. The district also has a PET compactor, glass crushers for construction reuse, and recycling bins distributed throughout the area. These actions enable waste valorization, reduce emissions, and promote good practices among residents and visitors.Sustainable transport initiatives include the use of electric vehicles for waste collection, reducing an additional 40.80 tCO₂eq. Emission measurement and management (Scopes 1, 2, and 3) are conducted using scientifically verifiable methodologies, with a focus on Scope 1 emissions, which account for 82.08% of the total, primarily from fossil fuel use in tourist trains, responsible for 63.49% of all emissions.Residual emissions were offset through the purchase of 2,155 carbon credits from the REDD+ Brazil Nut Concessions project in Madre de Dios, implemented by BAM. This project protects 600,000 hectares of forest and benefits over 800 families. These actions are complemented by awareness efforts targeting tourists and operators, the promotion of renewable energy, and the encouragement of sustainable tourism practices, positioning Machu Picchu as a pioneering low-carbon tourism model, recognized by the United Nations and recertified for climate performance in 2024. Impacts and Recognition Through public-private partnerships, emission reductions were complemented by strengthened governance, circular economy systems, and green infrastructure. Machu Picchu was presented at COP16 as a flagship for regenerative tourism, generating over $5 million in spontaneous media coverage and reaching more than 100 countries. It was awarded South America’s Leading Tourist Attraction 2024 and highlighted at the UN Biodiversity Conference.The initiative demonstrates double materiality – reducing climate risk while generating value for visitors, communities, and investors. As highlighted by the One Planet Network (2024), it also aligns with global frameworks like the Glasgow Declaration and Climate Neutral Now. The project seeks to attract climate finance and scale the model to other sites. Conclusion Machu Picchu shows that even fragile heritage sites can reconcile tourism with environmental protection. Its 18.77% verified emissions reduction, forest restoration, and innovations in waste and mobility position it as a global climate leader. Already inspiring similar actions in Cristo Redentor and the Taj Mahal, the initiative presents a replicable model for regenerative tourism.For policymakers, businesses, and communities, the case of Machu Picchu offers more than inspiration – it offers a call to action: to shift from extractive tourism to restorative, climate-responsible travel. This article was prepared by Erika Rumiche, Virna Chavez, Musye Lusen and Ella Baehringer from the Green Initiative team. Related Reading

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Inkaterra: 50 Years of Pioneering Sustainable Tourism and Global Climate Action

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Few organizations have done as much to redefine the future of tourism as Inkaterra, a true pioneer in sustainability, Peru ecotourism, and biodiversity conservation across Latin America. This year, as Inkaterra celebrates its 50th anniversary, the Green Initiative team is honored to recognize and celebrate our partner’s extraordinary journey — one that has transformed not only the way we experience travel, but also the way we connect with nature and contribute to a more climate positive and nature positive future. Joe Koechlin: A Visionary Behind Inkaterra’s 50 Years At the heart of Inkaterra’s 50-year journey is Joe Koechlin, its founder and driving force. Since establishing Inkaterra in 1975, Koechlin has redefined what tourism can mean for both travelers and the planet. His conviction was clear from the start: hospitality must be inseparable from conservation, scientific research, and cultural preservation. Guided by this vision, Koechlin transformed Inkaterra into one of the world’s most respected models of sustainable hotels and regenerative tourism. Under his leadership: Koechlin’s work has also had profound international resonance. His voice has been instrumental in showing how the private sector can align with global climate goals while delivering unforgettable travel experiences. With Inkaterra soon reaching its 50th anniversary in 2025, his leadership continues to inspire new generations of hoteliers, conservationists, and travelers committed to a climate and nature positive future. Inkaterra: A Legacy of Conservation and Innovation Since its founding in 1975, Inkaterra has been at the forefront of ecotourism and environmental preservation. Through scientific research, reforestation, and community engagement, the organization has created a model where hospitality, ecotourism, and conservation walk hand in hand. Over the decades, their projects have become international milestones, showing the world that protecting biodiversity and generating social value are not only possible, but essential. The August edition of Inkaterra’s newsletter highlights this remarkable legacy in the article “Inkaterra 50th Anniversary Milestones”, celebrating half a century of achievements in protecting Peru’s natural and cultural heritage. From pioneering sustainable tourism in the Amazon to creating conservation projects in Cusco and Cabo Blanco, Inkaterra continues to inspire destinations worldwide. A Strategic Alliance for a Climate Positive Future Our collaboration with Inkaterra is built on a shared vision: that the tourism industry can be a driver of climate action and ecosystem regeneration. Together, we have celebrated achievements that resonated across the globe: Forest Friends at the Economy of Francesco We are deeply grateful to Inkaterra for highlighting our project Forest Friends in their newsletter article “INKATERRA AND GREEN INITIATIVE: GLOBAL RECOGNITION FOR ECOSYSTEM RESTORATION”. Forest Friends was recently selected to be showcased at the Economy of Francesco Extraordinary Ideas Global Event 2025, a gathering inspired by Pope Francis that brings together leaders, entrepreneurs, and changemakers to build a new economy rooted in social justice, environmental sustainability, and the common good. This recognition is not just about our work — it is a testament to a shared commitment with Inkaterra: proving that tourism can be a powerful tool for climate and nature positive transformation. Facilitate your businesses journey towards value-driven climate and nature positive impacts with Forest Friends. Through Forest Friends, individuals, companies, and institutions can calculate and offset their carbon footprint by planting native trees, protecting biodiversity, and generating social benefits in regions of high ecological importance such as the Osa Peninsula (Costa Rica), Madre de Dios (Peru), and beyond. Looking Ahead: A Shared Path Toward 2050 As Inkaterra steps into its next 50 years, we celebrate their pioneering role in uniting science, tourism, and conservation. Together, we are building replicable models for sustainable tourism that inspire global action and directly support the goals of the UN Decade on Ecosystem Restoration. On behalf of the Green Initiative and our global Forest Friends community, we congratulate Inkaterra on this historic milestone. May the next decades bring even greater achievements in climate action, biodiversity conservation, and regenerative tourism — for Peru, Latin America, and the world. This article was written by Yves Hemelryck from the Green Initiative team

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Sustainability Week 2025: Green Initiative Presents Landmark Cases of Climate-Responsible Tourism

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From May 26 to June 1, Latin America celebrates the first-ever Sustainability Week (SxS), an initiative set to mark a turning point on the path toward more conscious, regenerative tourism aligned with the climate challenges of our time. At Green Initiative, we join this coalition—led by Turtech, Plan 21, and Preferred by Nature—as strategic partners, actively participating with three unique climate certification case studies: Machu Picchu (Peru), Bonito (Brazil), and the newly announced Christ the Redeemer (Brazil). A Regional Movement Toward Regenerative Tourism Sustainability Week was born from a collaborative process with more than 50 Latin American companies that highlighted the urgent need to: Throughout these seven days, SxS will roll out a strategy of environmental education, mentorship programs, collaborative campaigns, webinars, and a digital showcase promoting sustainable tourism experiences in Latin America. Green Initiative: Track Record and Climate Action As a leading authority in climate certification for tourism, Green Initiative will present three impactful cases during SxS that demonstrate how tourism, beyond reducing its footprint, can become a regenerative force: 1. Machu Picchu – First Carbon Neutral Wonder of the World In partnership with Inkaterra, Grupo AJE, the Municipal Government of Machu Picchu, and SERNANP, Green Initiative certified Machu Picchu as the first carbon-neutral Wonder of the World. This process included: 📖 Read the full Machu Picchu case study here:https://greeninitiative.eco/2022/10/10/machu-picchu-carbono-neutral/ 2. Bonito – First Carbon Neutral Ecotourism Destination in the World Located in Mato Grosso do Sul, Brazil, Bonito pioneered integrating climate action into its core tourism strategy. In 2022, it became the world’s first certified carbon-neutral ecotourism destination after a rigorous evaluation of its carbon footprint and forest absorption capacity. Bonito’s action plan includes: 📖 Discover how Bonito is inspiring other destinations:https://greeninitiative.eco/2023/06/21/bonito-carbono-neutral/ ✝️ Christ the Redeemer – Global Icon on the Path to Carbon Neutral Certification In May 2025, the Christ the Redeemer Sanctuary officially began its climate certification process with Green Initiative. This historic alliance aims to position the UNESCO World Heritage Site as a leader in sustainable tourism ahead of COP30 in Brazil. The climate certification of Christ the Redeemer is a milestone that brings together faith, culture, conservation, and climate action. Its goal: to be a beacon of hope in times of planetary emergency. 📰 Learn more about this initiative in outlets such as Globo.com, G1, Folha PE, MSN, and Agenda do Poder. How to Participate in Sustainability Week? SxS is open to all organizations across the tourism ecosystem that want to: Participation includes visibility in digital campaigns, presence in the marketplace, access to performance metrics, and direct connection with conscious travelers. Download the Portuguese and Spanish press releases. 🎯 Learn more or join at: https://sxs.turtech.travel A Week That Can Change the Course of Tourism In a world where tourism accounts for up to 8% of global carbon emissions, Sustainability Week is more than just an event—it’s an urgent call to collective action. At Green Initiative, we reaffirm our commitment to lead by example, provide practical tools, and support destinations, businesses, and communities on their journey toward climate-smart and regenerative tourism. This article was written by Ella Baehringer from the Green Initiative team Related reading

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Rio de Janeiro's Cristo Redentor Launches Climate Certification A New Era for Sustainable Tourism and UNESCO World Heritage Sites

Rio de Janeiro’s Cristo Redentor Leads the Way for COP30: Climate Action in Tourism for a Resilient Future

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Cristo Redentor Sanctuary, Rio Book, and Green Initiative Sign Collaboration Agreement to Launch Climate Certification of this Iconic UNESCO World Heritage Site Aligned with UN Tourism efforts to promote sustainable tourism best practices across the region, and inspired by the achievements of Machu Picchu, the Santuário Cristo Redentor, Rio Book, and Green Initiative have signed a collaboration agreement to launch the climate certification process of Cristo Redentor — an emblematic cultural and religious landmark recognized as a UNESCO World Heritage Site. “Our vision for a thriving tourism sector, aligned with the great challenges humanity must overcome, is clear: tourism development and decarbonization can — and must — go hand in hand. Through this initiative, leveraging the powerful symbolism of Cristo Redentor in Rio de Janeiro, we aim to carry this message not only to other destinations in the region but to the entire world.” — Gustavo Santos, UN Tourism Director for the Americas Located within the lush Tijuca Forest National Park in Rio de Janeiro, Cristo Redentor stands as a powerful symbol of the interconnection between culture, spirituality, and nature. The Sanctuary leads a robust environmental sustainability agenda through its institutions, such as the Instituto Redemptor and the Obra Social Leste Um, coordinated under the Consórcio Cristo Sustentável. Guided by the United Nations’ 2030 Agenda and the Sustainable Development Goals (SDGs), the Sanctuary is progressively internalizing best practices in environmental and social governance, aiming to generate a positive climate impact across all its activities. “Cristo Redentor, a universal symbol of welcome and inclusion, is on its way to its centenary in 2031, establishing itself as the first cultural and religious tourist destination in Brazil to achieve this level of commitment to climate sustainability in the management of its activities. Our strategic planning and governance are aimed at integrating the best environmental practices, with the goal of positioning our monument as a communicating agent that conveys the urgent need for the holistic care of our common home.”— Father Omar Raposo, Rector of the Santuário Cristo Redentor (Christ the Redeemer Sanctuary) On April 24th, during a historic event held in Belém do Pará, the Sanctuary signed two strategic agreements. First, a Protocol of Intentions with the Government of the State of Pará to jointly advance climate and sustainability agendas ahead of COP30. Second, a collaboration agreement with Rio Book and Green Initiative to initiate the climate certification process of Cristo Redentor’s management, with a progressive strategy towards achieving a positive climate impact. Through this collaboration, Cristo Redentor will undergo a comprehensive climate certification process aimed at assessing and mitigating its carbon footprint, integrating climate action at the core of its management model. “Being involved in the Cristo Carbono Neutral Certification process is a tremendous honor and pleasure. With the support from UN Tourism, along with support from public authorities and private sector institutions, we will have a unique project! In addition to Green Initiative’s work, we will mobilize talents to organize events, national and international photography exhibitions, concerts, documentaries… In short, a powerful network of communication and achievements worthy of this major project.” — Ricardo Amaral, Director of Rio Book “This collaboration reflects our commitment to positioning climate action as a central element of regenerative and sustainable tourism. At Green Initiative, we believe that iconic sites like Cristo Redentor have the power to inspire global change—not only through environmental leadership but by engaging communities, visitors, and partners in a collective journey toward a climate-positive future.” — Tatiana Otaviano, Relationship Manager at Green Initiative Importantly, through this process, Cristo Redentor will align its efforts with the Glasgow Declaration on Climate Action in Tourism. Launched at COP26 in 2021, the Glasgow Declaration has been endorsed by over 700 organizations worldwide and calls on tourism stakeholders to halve emissions by 2030 and achieve net zero by 2050. It outlines five pathways for action: Measure, Decarbonize, Regenerate, Collaborate, and Finance. By adhering to these principles through the certification process, Cristo Redentor will further strengthen its governance framework and serve as a model for UNESCO World Heritage Sites worldwide, illustrating how tourism, cultural heritage preservation, and climate action can be mutually reinforcing pillars for sustainable development. Grounded in international standards and Green Initiative’s approach, the overall goal of the project is to internalize climate mitigation action within the Sanctuary’s management practices. In doing so, the certification process will help reinforce ongoing social, cultural, and environmental initiatives led by the Sanctuary, while also identifying and making visible new opportunities for climate action, nature conservation, and community-based cultural programs. This integrated approach will contribute to amplifying the project’s impact and outreach, strengthening Cristo Redentor’s role as a catalyst for sustainable and inclusive development. The certification process will entail a full measurement and analysis of greenhouse gas emissions balance associated with site operations and activities. It will identify and reinforce existing mitigation efforts while exploring new opportunities for carbon capture and resource efficiency. It will culminate in the development of a Climate Action Plan covering the 2025–2030 period, designed to guide strategic investments, operational improvements, and long-term social, cultural and climate-related initiatives. A Strategic Step Toward COP30 The initiative comes at a crucial time, as Brazil prepares to host COP30 from November 10 to 21, 2025, in Belém do Pará — the first time a UN Climate Conference will be held in the Amazon region, a globally significant ecosystem for climate stability. Since the launch of the Glasgow Declaration, the tourism sector has been building a compelling case for its role in addressing the climate crisis. This momentum gained significant traction at COP29 in Baku, Azerbaijan, where tourism was celebrated through the inaugural Tourism and Climate Action Day, underscoring the sector’s growing recognition as a driver of climate solutions and nature-positive action. The climate certification of Cristo Redentor aligns with these global movements and serves as a strategic contribution to Brazil’s and the broader region’s efforts to demonstrate that tourism can be a powerful force for good. By positioning a UNESCO World Heritage Site as a leader in climate mitigation,

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Circular Economy in Tourism: An Essential Strategy for Climate Action and Sustainable Development of the Sector

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Tourism, recognized as an engine for development and a promoter of cultural exchange, operates as a highly complex sector. Its structure ranges from small community-based enterprises to giant hotel chains and airlines, interacting within diverse and often fragile ecosystems. This very complexity places the sector at the center of a critical dual reality in the current era. The industry is highly vulnerable to climate change impacts such as extreme weather events, sea-level rise, and alterations in seasonal patterns that threaten destinations. Simultaneously, it significantly contributes to the causes of these changes. Frequently cited estimates from organizations like the World Tourism Organization (UNWTO) indicate that the sector’s carbon footprint accounts for between 8% and 10% of global GHG emissions when considering its entire value chain. This situation demands an urgent and profound transformation, as the prevailing tourism model for decades, based on a linear “take-make-dispose” economy, is currently unsustainable. In this context, the Paris Agreement, the most relevant global commitment to limit global warming to well below 2°C, establishes the binding framework for action. Key sector initiatives, such as the Glasgow Declaration on Climate Action in Tourism, translate this imperative into concrete goals for the sector: halving emissions by 2030 and achieving Net Zero as soon as possible before 2050. To address this challenge, the Circular Economy emerges not merely as another alternative, but as the fundamental operational strategy. Applied to tourism and grounded in principles promoted by leading entities like the Ellen MacArthur Foundation and adopted in policies and guidelines by multilateral organizations, the Circular Economy offers the practical tools to dismantle the linear model. Its goal is to radically optimize resource use (energy, water, materials, food) and, consequently, minimize the carbon footprint, thus becoming the main driver for fulfilling the climate commitments derived from Paris and Glasgow. The project “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy), a collaboration between CANATUR and AECID, with technical support from Green Initiative and funding from the European Union, recognizes the circular economy as a key tool that contributes to the global objectives associated with the current climate crisis. The general objective of such projects is to implement a circular development model centered on an economy where reuse, recovery, recycling, extending the useful life of products, and reducing the carbon footprint in the tourism sector prevail, while also promoting innovation and competitiveness in a fair and equitable manner. Implementing circularity in tourism involves fundamentally redesigning the experience and operation, following its basic principles: In practice, this materializes through a comprehensive approach that spans the entire tourism value chain. Some concrete examples include: Adopting these circular practices is not only essential for planetary health and meeting binding climate commitments, but also generates operational efficiencies, reduces costs, and enhances reputation. The transition from a linear production and consumption model to a circular model that prioritizes the reuse, recovery, and recycling of resources is essential for both environmental integrity and sustainable economic growth. The adoption of a circular economy model in tourism lays the operational groundwork for sustainable and responsible management. This vision of circularity prepares us and paves the way for an even greater aspiration: Regenerative Tourism—a type of tourism that not only avoids harm but actively revitalizes ecosystems, communities, and local cultures, aiming to leave them better than found. The CANATUR and AECID project is dedicated to fostering a more sustainable and low-carbon tourism model within Peru, thus establishing itself as a crucial undertaking for the global climate agenda. Recommended additional reading: World Tourism Organization (UNWTO). (2023). Climate Action in the Tourism SectorThis report provides an overview of greenhouse gas emissions measurement in tourism and assesses the sector’s climate action efforts.👉 Climate Action in the Tourism Sector World Tourism Organization (UNWTO). (2024). Policy Guidance to Support Climate Action by National Tourism AdministrationsThis policy guidance assists National Tourism Administrations in developing tourism climate action policies and initiatives to support the low-carbon transition.👉 Policy Guidance to Support Climate Action Ellen MacArthur Foundation. (2021). Circular Economy IntroductionAn introduction to the circular economy, explaining its principles and how it aims to eliminate waste and regenerate nature.👉 What is a circular economy? This article was written by Musye Lucen from the Green Initiative Team. Related Articles

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CANATUR and AECID, leading Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy with the support of Green Initiative

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Green Initiative, an entity recognized for its expertise in advising and certifying organizations that seek to mitigate their CO₂ emissions, is working as the technical supporting partner for the project entitled “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy). This initiative represents a collaborative endeavor between CANATUR (National Chamber of Tourism of Peru) and AECID (Spanish Agency for International Development Cooperation), also funded by the European Union. The project is dedicated to fostering a more sustainable and low-carbon tourism model within Peru, thereby establishing itself as a crucial undertaking for the global climate agenda. This project arises in a context where the circular economy is recognized as a key tool contributing to global objectives associated with the current climate crisis. Following the signing of the Paris Agreement in 2015 by 195 countries, including Peru, a new paradigm of production and consumption was generated. The main commitment is to reduce greenhouse gas emissions and curb global warming. For the tourism sector, this represents a great opportunity and a challenge to incorporate reuse, recovery, recycling, and maximizing resource efficiency, getting the sector to incorporate these practices into its operations. The Significance of the Climate Agenda for Tourist Destinations in Peru and Globally Peru, home to iconic destinations such as Machu Picchu and Cabo Blanco, holds a prominent position in global tourism. However, in common with other international destinations, the nation faces challenges related to climate change, which exert an impact on the environment, the local economy, and communities. The reduction of greenhouse gas (GHG) emissions, particularly CO2, is of fundamental importance for the protection of these destinations and to ensure their preservation for future generations. Peru, alongside the other 195 signatory nations of the Paris Agreement, is committed to substantially reducing its GHG emissions to mitigate global warming. The Circular Economy as a Key Tool Within this context, the circular economy emerges as a potent instrument for achieving these objectives. The transition from a linear model of production and consumption, characterized by “produce and discard,” to a circular model, which prioritizes the reuse, recovery, and recycling of resources, is essential for both environmental integrity and sustainable economic growth. The general objective of the project is to implement a circular development model centered on an economy where reuse, recovery, recycling, extending useful life, and reducing the carbon footprint in the tourism sector prevail, while also boosting innovation and competitiveness fairly and equitably. The Role of Green Initiative Green Initiative has established itself as a global benchmark in providing advisory services to tourist destinations, assisting them in the implementation of sustainable practices and the attainment of climate-smart management practices. The selection of the company was predicated upon its extensive experience and recognized achievements in collaborating with tourist destinations worldwide, facilitating the integration of circular economy practices and the reduction of their CO2 emissions. Green Initiative’s mission transcends the implementation of environmental policies; the organization is dedicated to transforming the operational modalities of the tourism sector, promoting climate change mitigation in an integrated manner across the entire value chain. Project Scope and Expected Results The collaboration with CANATUR and AECID presents an opportunity to disseminate this knowledge within Peru. The project aims to implement a management model based on innovative circular economy practices in 2 tourist destinations for carbon emission mitigation. Additionally, it will promote the creation of a Sectorial Commission for Circular Economy in Tourism to implement a Roadmap and flagship actions, and strengthen the capacities of tourism system actors on climate action and cleaner, circular production. The initial intervention regions are Lima, Cusco, Piura, and San Martín, although the project will have a national impact. This tourism coalition project will yield a series of deliverables that are critical for the implementation of the transition towards a more circular and sustainable tourism sector. Green Initiative will be responsible for ensuring that these deliverables are executed with the utmost quality and efficiency. Activities will include workshops, training sessions, webinars, an international conference, and the implementation of flagship actions in tourist destinations. The project aligns with global sustainable development objectives, including the Sustainable Development Goals (SDGs) such as SDG 13 (Climate Action), SDG 12 (Responsible Consumption and Production), and SDG 11 (Sustainable Cities and Communities). With the circular economy gaining increasing prominence, a unique opportunity exists to transform the tourism sector into an engine for sustainable development, generating new employment opportunities and fostering an inclusive, low-carbon economy. Active participation from stakeholders and allies is sought through backing (R) the sectoral committee, synergy (S) in activities by contributing experience and resources, and dissemination (D) of project progress. Conclusion Sustainable tourism transcends the notion of doing good; it constitutes an urgent necessity in the face of prevailing global climate challenges. Green Initiative, in conjunction with CANATUR and AECID, is at the forefront of this transformative process in Peru, assisting tourist destinations in the adoption of circular economy practices and carbon mitigation strategies. Consequently, beyond the preservation of natural splendors such as Machu Picchu and Cabo Blanco, this collaboration contributes to a more balanced and sustainable future for all stakeholders. Green Initiative, with its demonstrated expertise and leadership, will be instrumental in enabling significant Peruvian tourist destinations to progress towards a more sustainable future. This article was written by Tatiana Otaviano from the Green Initiative Team. Related reading

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Hotel Punta Sal: A Sustainable Commitment to Climate Mitigation and Carbon Footprint Reduction

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In a world increasingly aware of the climate crisis, corporate environmental responsibility has become a key factor for competitiveness and long-term sustainability. A clear example of this trend is Hotel Punta Sal (Tumbes, Peru), an establishment that has shown a strong commitment to sustainability and climate change mitigation. Measuring and Offsetting the Carbon Footprint In 2023, Hotel Punta Sal took a major step in its sustainability journey by measuring its carbon footprint and earning the Carbon Neutral certification from Green Initiative. Measuring its carbon footprint was crucial to understanding the environmental impact of the hotel’s operations, identifying the areas that generate the highest greenhouse gas emissions. After this assessment, the hotel took action to offset its carbon footprint, demonstrating its commitment to reducing environmental impact and fulfilling its social responsibility. Based on this initial assessment — the baseline — the hotel identified mitigation opportunities and made significant investments in actions to reduce its emissions. Climate Action Plans In 2024, in addition to measuring and offsetting its carbon footprint, Hotel Punta Sal has also implemented several climate mitigation measures to tangibly reduce its environmental impact. Key efforts include: These initiatives are part of a broader Climate Action Plan and are expected to positively influence the hotel’s carbon footprint assessment for the cycle. By implementing these measures, the hotel reduces its carbon footprint, enhances its competitiveness in a market increasingly demanding sustainability, and demonstrates its commitment to global climate goals such as the Paris Agreement. As a key player in the climate agenda for tourism, Green Initiative is committed to supporting companies like Hotel Punta Sal, which will join a select group of Latin American signatories of the Glasgow Declaration, accelerating progress toward decarbonizing the tourism sector. Benefits of Climate Action Hotel Punta Sal’s commitment to climate action also brings economic and strategic advantages: A More Sustainable Future Hotel Punta Sal is a prime example of how the tourism industry can play a crucial role in the fight against climate change. By measuring and offsetting its carbon footprint, implementing sustainable technologies, and adopting a Climate Action Plan with mitigation measures, the hotel not only protects the environment but also ensures its future viability and competitiveness. With its continued efforts to integrate climate action into its business model, Hotel Punta Sal positions itself as a leader in sustainability in Peru and globally, proving that climate action is essential not only for the planet but also for long-term business success and prosperity. This article was written by Tatiana Otaviano from the Green Initiative Team. Related reading

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Where Do Your Tourism Emissions Really Come From?

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Why Understanding Emissions in Tourism Matters Climate change is no longer an abstract concern. For the tourism industry, it has become a real and pressing issue that influences infrastructure, customer preferences, operational costs, and even destination viability. More travelers are making decisions based on sustainability, and regulators are introducing stricter environmental guidelines across markets. For tourism businesses—whether you run a hotel, operate tours, or manage a restaurant—understanding your greenhouse gas (GHG) emissions is the essential first step to building a sustainable and competitive business model. This begins with understanding what causes emissions and how to categorize them using internationally recognized frameworks. The Climate Action Guide for Tourism Businesses and Destinations by Green Initiative provides a clear, evidence-based path to help businesses assess, track, and reduce emissions at every level of the value chain. Understanding Scope 1, 2, and 3 Emissions The Greenhouse Gas Protocol (GHG Protocol) organizes emissions into three distinct categories, known as Scope 1, Scope 2, and Scope 3. This classification helps tourism businesses understand where emissions are generated and where reduction efforts should be concentrated. Scope 1: Direct Emissions These are emissions released from sources that are owned or directly controlled by the business. They include: For example, a hotel that uses gas-powered water heaters or diesel generators is producing Scope 1 emissions. Scope 2: Indirect Energy Emissions Scope 2 emissions are those generated from the production of energy that is purchased and consumed by the business. This includes: A travel agency that consumes electricity in its office space is responsible for Scope 2 emissions related to the electricity provider’s generation methods. Scope 3: Other Indirect Emissions Scope 3 emissions are indirect emissions that occur throughout the value chain but are not directly controlled by the business. These are often the most complex and the most significant in volume. Examples include: For most tourism businesses, Scope 3 emissions represent the largest share of their total carbon footprint. Emissions by Business Type in Tourism The Green Initiative guide provides a detailed breakdown of how different types of tourism-related businesses contribute to emissions. Understanding these patterns helps businesses identify their emission hotspots and implement targeted climate actions. Hotels and Accommodations Hotels are energy-intensive operations, with emissions originating from various areas: Actionable steps include switching to energy-efficient appliances, training staff on energy-saving practices, offering towel and linen reuse programs, managing food waste, and sourcing products locally. Tour Operators and Travel Agencies These businesses may seem less energy-intensive, but emissions can be significant: Key strategies include regenerative tourism, integrating more low-emission transportation options, choosing eco-certified accommodation partners, offering carbon offset options to customers, and consolidating itineraries to reduce intra-destination travel. Restaurants, Bars, and Hospitality Venues Hospitality venues have concentrated emissions due to: Actions such as sourcing local, plant-based ingredients, optimizing inventory to reduce waste, and transitioning to compostable packaging can significantly lower the carbon footprint. Retail Shops, Attractions, and Leisure Providers These entities generate emissions mainly through: Businesses can improve their environmental performance by choosing sustainable suppliers, minimizing single-use plastics, and offering climate-conscious products and experiences. How to Start Measuring Your Tourism Emissions For tourism businesses that want to act, the first step is to measure emissions accurately. The process can be approached in a structured and manageable way: Step 1: Collect Data Gather the following data categories: Step 2: Apply Frameworks Use internationally accepted frameworks such as: Step 3: Analyze and Prioritize Once data is compiled: Business Benefits of Taking Climate Action Reducing emissions is not just an environmental imperative—it’s a smart business strategy. Companies that adopt climate-positive practices gain a competitive advantage in multiple ways. Customer Preference An increasing number of travelers prefer sustainable options. Offering climate-conscious experiences can attract eco-minded customers and enhance brand loyalty. Cost Reduction Energy efficiency and waste reduction lead to operational savings. Businesses often see rapid financial returns from installing LED lighting, optimizing refrigeration, or improving water use efficiency. Compliance and Risk Mitigation Regulatory frameworks related to emissions and sustainability are expanding globally. Businesses that prepare early will be better positioned to comply with future laws and avoid fines or reputational risk. Certification and Reputation Sustainability certifications such as those offered by Green Initiative (Climate Positive, Carbon Neutral and Carbon Measured) enhance credibility, improve visibility in search engines, and are increasingly valued in procurement processes and partnerships. Moving Beyond Sustainability: The Power of Regenerative Tourism While reducing emissions and minimizing harm is essential, leading tourism businesses are now embracing a more ambitious vision—regenerative tourism. Unlike traditional sustainability models that aim to “do less harm,” regenerative tourism is about actively restoring and improving ecosystems, cultures, and communities through tourism activities. It challenges businesses not only to neutralize their impact but to leave destinations better than they were before. This includes practices such as: Green Initiative’s approach aligns fully with this philosophy, providing pathways for tourism businesses to become genuine stewards of place, not just visitors or service providers. In a world where travelers are seeking deeper meaning, authenticity, and purpose, regenerative tourism represents not only a moral responsibility—but a strategic advantage – says Yves Hemelryck from the Green Initiative Team. Final Thoughts: From Awareness to Strategic Action Understanding your emissions is more than a technical exercise. It is the foundation for meaningful climate action and long-term business success in a rapidly changing world. By identifying where emissions originate and applying targeted reduction strategies, tourism businesses can play a leading role in building a more resilient and responsible industry—while also improving their operations, finances, and reputation. Whether your business is just starting its sustainability journey or seeking certification and performance reporting, the most important step is to begin. Contact us to learn how your tourism business can measure, reduce, and certify its emissions with expert guidance. Our team at Green Initiative is here to support you in becoming Climate and Nature Positive. Get in touch now at greeninitiative.eco/contact. Related reading

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Why You Should Calculate Your Carbon Footprint When You Travel Green Initiative

Why You Should Calculate Your Carbon Footprint When Traveling

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Travel Is Beautiful. But It Comes at a Cost. Travel opens our eyes to the wonders of the world. From hiking through lush rainforests to relaxing on tropical beaches, the memories we create while exploring are priceless. However, each trip we take also comes with an environmental cost—particularly in the form of carbon emissions. That’s why calculating your carbon footprint when you travel is more important than ever. What Is a Carbon Footprint in Travel? A carbon footprint is the total amount of greenhouse gases, especially carbon dioxide (CO2), that are generated by our actions. When it comes to travel, this includes emissions from: The longer and more luxurious your journey, the larger your carbon footprint. But the good news? You can measure, understand, and offset this impact. Why Should You Calculate It? 1. Awareness Is the First Step Toward Change Understanding your carbon emissions helps you make more informed choices. For example, you might choose a direct flight over one with layovers, or opt for eco-certified accommodations like Inkaterra Hotels. 2. Make Climate-Positive, Regenerative Travel a Reality By calculating your footprint, you empower yourself to travel in a climate-conscious and regenerative way. Regenerative tourism goes beyond sustainability—it actively restores and revitalizes the places we visit. This means your travel can help heal ecosystems, support local communities, and restore biodiversity. 3. Support Ecosystem Restoration and Global Climate Goals Knowing your impact also allows you to take meaningful action by supporting reforestation projects that help absorb carbon emissions from the atmosphere. It’s an essential part of building a climate and nature positive future. How to Calculate Your Travel Emissions Luckily, it’s never been easier to understand your travel impact. At Forest Friends, you can use a variety of carbon calculators to estimate and decarbonize your emissions: Each tool will: It’s fast, intuitive, and helps you make a positive difference in every aspect of your lifestyle. The Best Part? Forest Friends Makes Decarbonizing Easy “Calculate Your Emissions and Decarbonize Your Footprint Planting Trees. Simply input your daily habits—commutes, energy use, flights, and more—into the calculator, and let Forest Friends do the rest. We’ll estimate your carbon emissions equivalent and match you with the perfect trees to plant, tailored to decarbonize your impact on the planet.” Whether you’re flying for business, going on vacation, driving cross-country, booking hotels, or staying at home, your choices can become part of the solution. Regenerative Tourism: The Future of Travel Regenerative tourism is a transformative model that gives back more than it takes. It emphasizes healing ecosystems, empowering local communities, and enhancing biodiversity. At Green Initiative, we champion regenerative tourism through our Climate Positive Certification, which helps businesses and destinations align with global climate goals and stand out as true leaders in sustainability. Our platform, Forest Friends, offers certifications and carbon tools tailored for the tourism industry, ensuring both travelers and companies can contribute meaningfully to ecosystem restoration. Tour Operators Are Already Leading the Way Many forward-thinking travel companies are already stepping up and integrating carbon accountability into their experiences. Agencies like Tulu Travel, Swetours, and Kuoda Travel are calculating emissions for their travelers and supporting reforestation efforts in South America. These pioneers are not only enhancing guest experiences but also becoming part of a movement for regenerative tourism. If you run a tourism business, it’s time to join them. Learn more about how your agency can get involved at Forest Friends for Businesses. Be a Climate and Nature Positive Traveler The future of travel is regenerative. By calculating and offsetting your carbon emissions, you’re not just reducing harm—you’re contributing to climate and nature positive action. At Green Initiative, we believe sustainability starts with awareness and ends with impact. Visit Forest Friends today, calculate your footprint, and join a growing movement of responsible travelers and companies restoring ecosystems one tree at a time. Ready to take the first step? Use the Air Travel Carbon Emissions Calculator, or try our tools for land travel, hotel stays, and even at home, and start your journey toward climate-positive, regenerative travel today. Related Articles

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