Ecosystem Restoration

Green Initiative’s Forest Friends Selected for the Economy of Francesco Extraordinary Ideas Global Call

Green Initiative’s Forest Friends Selected for the Economy of Francesco Extraordinary Ideas Global Call

We are proud to announce that our project Forest Friends: Catalyzing Social Change to Value, Conserve, and Restore Nature and Biodiversity has been officially selected for presentation at the Economy of Francesco Extraordinary Ideas for the Economy Global Event 2025. The call received many inspiring proposals from around the world, and our initiative stood out for its unique approach to connecting people everywhere with the positive impacts of ecosystem restoration, biodiversity protection, and climate action. About Forest Friends Forest Friends is an innovative web platform created by a multidisciplinary team at Green Initiative. It transforms environmental awareness into tangible regenerative action by allowing individuals, organizations, and students to: Forest Friends is proud to contribute to the global movement of the UN Decade on Ecosystem Restoration (2021–2030), which calls on everyone to prevent, halt, and reverse the degradation of ecosystems worldwide. By engaging individuals, organizations, and local communities in tangible restoration efforts, Forest Friends is turning this vision into measurable action — one tree, one project, and one partnership at a time. Our Gratitude to Partners This impact is possible thanks to strong partnerships. A heartfelt thank you to CEPA Study Abroad Programs, whose commitment has engaged students and university partners in planting over 9,900 native trees in Costa Rica’s Península de Osa. Through their support of student-led restoration with Fundación Saimiri and Green Initiative’s Forest Friends, CEPA is helping to regenerate one of the world’s most biodiverse regions, inspire the next generation of climate and nature stewards, and contribute directly to the goals of the UN Decade on Ecosystem Restoration. Likewise, we are deeply grateful to Tulu Travel, Swetours, Mapfre, WorldXChange, Luz del Sur, MSC Peru, Kuoda Travel, Inkaterra Hotels and Adidas Peru, that have suported tree-planting through Forest Friends, making ecological restoration a reality across Latin America. Their trust and commitment fuel our mission and impact. And a very special thank you goes to the individuals around the world who plant trees directly through forestfriends.eco. Together with our on-the-ground partners, these funders are helping regenerate biodiversity hotspots, empower local communities, and advance the goals of the UN Decade on Ecosystem Restoration, a global call to prevent, halt, and reverse ecosystem degradation.. Forest Friends also proudly collaborates with Inkaterra Asociación, advancing ecosystem restoration and biodiversity conservation in some of the world’s most important destinations, Peru. Together, we are building bridges between climate action, nature restoration, and community well-being. Global Recognition, Local Impact Being selected for the Economy of Francesco Extraordinary Ideas is more than recognition — it’s an opportunity to showcase Forest Friends before a global community of innovators, entrepreneurs, and changemakers who share a vision for a fairer, greener economy. This milestone strengthens our mission: to transform environmental awareness into measurable results that are climate positive, nature positive, and socially inclusive. What’s Next for Forest Friends Looking forward, Forest Friends will: 🌍✨ We believe that restoring nature means restoring hope. This achievement belongs to every partner, student, and supporter who has helped plant a tree, calculate a footprint, or shared our vision. 👉 Explore Forest Friends and join the movement: https://forestfriends.eco This article was written by Erika Rumiche from the Green Initiative team Related Reading

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MAPFRE Peru Launches the Campaign “Sowing a More Sustainable Future” and Reaffirms Its Commitment to Ecological Restoration in the Amazon

MAPFRE Peru Launches the Campaign “Sowing a More Sustainable Future” and Reaffirms Its Commitment to Ecological Restoration in the Amazon

As part of its commitment to sustainability and climate action, MAPFRE Peru has launched the campaign “Sowing a More Sustainable Future”, an initiative that highlights its active role in restoring Amazonian ecosystems and its participation as a co-sponsor of the animated film Milagros: An Extraordinary Bear, the first film in the world to receive the international Climate Positive certification from Green Initiative. This campaign includes the release of a touching video that documents the experience of the MAPFRE Peru team during their visit to Madre de Dios – Tambopata, where they witnessed the tangible impact of the ecological restoration efforts they helped support. During this immersion, they gained insight into the scientific practices behind effective restoration, the challenges facing the Amazon, and the importance of protecting one of the most biodiverse ecosystems on the planet. This journey allowed the MAPFRE Peru team members to deepen their understanding of the urgency of caring for our ecosystems and the role we can all play in ensuring a better future. The restoration project, managed by Forest Friends and implemented by the Inkaterra Association, aims to recover an area of forest degraded by agricultural practices. Thanks to the support of MAPFRE and other companies, over 1,000 trees of species with high ecological, nutritional, medicinal, and commercial value have already been planted—promoting not only forest regeneration but also the well-being of local communities. MAPFRE Peru played an essential role in the Climate Positive certification process of the film Milagros, co-sponsoring the planting of native trees as part of the ecological restoration component of the certification. This action reinforces its view that climate change demands concrete and multi-sectoral responses and shows that sectors such as entertainment can also lead by example in sustainability efforts. With this campaign, MAPFRE Peru becomes a benchmark and reaffirms its commitment to biodiversity conservation and restoration, as well as to sustainable development in the country—inspiring more companies and individuals to be part of the change. Ecological restoration is possible, measurable, and necessary. This article was written by Marc Tristant from the Green Initiative Team. Related Articles

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Ecosystem Restoration in Biodiversity Hotspots Conservation with Real Impact

Ecosystem Restoration in Biodiversity Hotspots: Conservation with Real Impact

The forests of South and Central America are among the most diverse and ecologically important ecosystems on the planet. From the vast Amazon rainforest spanning nine countries and containing approximately 10% of the world’s known biodiversity, to the cloud forests of Central America that serve as crucial biological corridors between North and South America, these ecosystems harbor extraordinary biological wealth [1]. The Neotropical region hosts more than 50% of the world’s vascular plant species and 36 of the 200 globally identified biodiversity hotspots, making it a top global conservation priority [2]. Peru and Costa Rica: Natural Treasures at Risk In this regional context, Peru’s forests represent one of the planet’s most valuable ecosystems, housing approximately 13% of the Amazon and comprising 57% of national territory with over 73 million hectares of forest [3]. These ecosystems not only harbor extraordinary biodiversity—with over 25,000 plant species and 3,000 vertebrate species—but also play a crucial role in global climate regulation, storing approximately 10 billion tons of carbon [4]. Costa Rica, while occupying only 0.03% of the Earth’s surface, is home to about 4% of the planet’s biodiversity, with over 500,000 documented species [5]. Its forests—which include tropical rainforests and mountain cloud forests—cover approximately 54% of the national territory and comprise one of the most successful protected area systems in Latin America. The Osa Peninsula, in particular, has been recognized by National Geographic as “the most biologically intense place on Earth,” concentrating 2.5% of global biodiversity in just 700 km² [6]. However, these natural treasures face increasing, scientifically documented threats. According to Peru’s National Forest Conservation Program, the country lost 1.8 million hectares of forest between 2001 and 2020, primarily due to migratory agriculture, extensive livestock farming, and illegal mining [7]. This deforestation not only represents irreversible biodiversity loss but also contributes significantly to national greenhouse gas emissions, accounting for about 47% of the country’s total emissions [8]. Similarly, despite its successful conservation policies, Costa Rica lost 24,000 hectares of forest cover between 2010 and 2020, mainly due to the expansion of industrial agriculture, urban development, and unsustainable tourism [9]. Though proportionally smaller, this deforestation is especially concerning due to the high concentration of endemic species in relatively small areas, where the loss of just one hectare may mean the local extinction of multiple species. Ecological Restoration: More Than Planting Trees In light of this reality, ecological restoration has emerged as a scientifically sound strategy that goes beyond just planting trees. International research has shown that the most successful restoration projects are those that incorporate locally adapted native species, consider landscape connectivity, and integrate traditional knowledge from local communities [10]. Effective ecological restoration requires a systemic approach that considers multiple interconnected factors. It’s not just about recovering plant cover, but restoring ecological processes that maintain ecosystem functionality: nutrient cycles, food chains, pollination, and seed dispersal [11]. Species selection should be based on scientific criteria, including climate adaptation, soil regeneration capacity, value to native fauna, and cultural relevance to Indigenous and local communities. In Peru, this approach is particularly relevant. Studies in the Peruvian Amazon have found that plantations with diverse native species show survival rates above 85% after five years—compared to 40–60% for monocultures with exotic species [12]. These plantations also contribute more effectively to biodiversity recovery, recording a return of 60–80% of bird species and 50–70% of mammal species within 10–15 years [13]. Forest Friends: A Model of Restoration Success The most promising restoration projects integrate science, technology, and community participation across multiple biodiversity hotspots. Forest Friends, a Green Initiative program, has developed a comprehensive ecosystem restoration approach. It implements reforestation with a diverse range of native plant species in strategic regions such as Peru’s Tambopata National Reserve and Costa Rica’s Osa Peninsula—both classified as Biodiversity Hotspots by the Critical Ecosystem Partnership Fund (CEPF). These hotspots must host at least 1,500 endemic vascular plant species and have lost at least 70% of their primary native vegetation, making them top priorities for biodiversity conservation and ecological restoration [14]. In Madre de Dios, Peru, a region that has lost over 200,000 hectares of forest mainly due to illegal gold mining, Forest Friends has demonstrated measurable results with a restoration approach prioritizing locally adapted native species. Collaboration with organizations like Kuoda Travel has enabled the development of an innovative regenerative tourism model that directly links carbon offsetting with local restoration projects. Each traveler not only offsets their emissions but contributes to the planting of native trees specifically selected to maximize both carbon sequestration and biodiversity recovery. In parallel, in Costa Rica’s Osa Peninsula, organizations like Swetours and Tulu Travel apply similar certification models that link sustainable tourism with ecosystem restoration, while CEPA – Customized Educational Programs Abroad has implemented an innovative model connecting international education with conservation. They issue restoration certificates for each university course delivered and plant trees according to the number of enrolled students. These binational models offer valuable lessons on private sector involvement in conservation. Collaboration with specialized local partners—such as Inkaterra in Peru and Fundación Saimiri in Costa Rica—ensures technical quality and real environmental impact of restoration actions. Scientific Monitoring: The Key to Long-Term Success A crucial—but often underestimated—component of restoration projects is ongoing scientific monitoring. Research has shown that the long-term success of ecological restoration depends directly on the ability to systematically track and adapt implemented strategies [15]. Effective monitoring must evaluate multiple ecological indicators: tree survival and growth, soil structure recovery, natural regeneration of native species, return of vertebrate and invertebrate fauna, and functionality of ecological processes like pollination and seed dispersal [16]. In Madre de Dios, Ucayali, and San Martín, monitoring protocols combine remote sensing technologies—including high-resolution satellite imagery and drones—with participatory field assessments involving local communities. This approach has documented that restored areas show an average 40% increase in biomass and 65% recovery in species diversity after five years [17]. Community participation in monitoring not only reduces operational costs but also strengthens local capacities and ensures long-term project sustainability. Communities trained in monitoring techniques become active guardians

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Three actions you can take to change your consumer behavior for Earth Day

Three Actions You Can Take to Change Your Consumer Behavior for Earth Day

Earth Day is more than just a date on the calendar—it’s a global reminder that we all share responsibility for the health of our planet. While governments and corporations play a big role in shaping the future, our personal behaviors and actions matter more than we think. In fact, household consumption is linked to more than 60% of global greenhouse gas emissions and up to 80% of water use. That means our everyday choices—from what we buy to how we live—can create ripple effects across the economy and the environment. Here are three simple but powerful things you can do today to make a real difference—and a fourth that lets you go one step further. 1. Cut Back on Single-Use Plastics Plastic pollution continues to choke our oceans, wildlife, and natural landscapes. Start small: carry a reusable water bottle, bring your own tote bags to the store, and say no to plastic straws and cutlery. These everyday habits reduce demand for plastic production and help keep our environment clean. 2. Save Energy at Home Lowering your energy consumption helps reduce greenhouse gas emissions and can even cut your utility bills. Simple actions like turning off lights when not in use, unplugging devices, using LED bulbs, and running appliances more efficiently all add up. You can also look into switching to renewable energy if it’s available in your area. 3. Make Conscious Purchases Shift your buying habits by choosing products that are reusable, recyclable, or made from sustainable materials. Support brands that are transparent about their environmental impact. Even small changes—like buying less, avoiding fast fashion, or choosing items with minimal packaging—can reduce your ecological footprint over time. Are you already taking these actions, or do you simply want to take your Earth Day contribution a step further? Help restore degraded ecosystems by planting trees with Forest Friends. Support one of our restoration projects in the Peruvian Amazon or the tropical moist forests of Costa Rica, and receive or gift a certificate recognizing your contribution to healthier ecosystems, climate stability, and wildlife recovery. It’s a meaningful way to make a long-term impact—one tree at a time. This article was written by Marc Tristant from the Green Initiative Team.

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Why You Should Calculate Your Carbon Footprint When You Travel Green Initiative

Why You Should Calculate Your Carbon Footprint When Traveling

Travel Is Beautiful. But It Comes at a Cost. Travel opens our eyes to the wonders of the world. From hiking through lush rainforests to relaxing on tropical beaches, the memories we create while exploring are priceless. However, each trip we take also comes with an environmental cost—particularly in the form of carbon emissions. That’s why calculating your carbon footprint when you travel is more important than ever. What Is a Carbon Footprint in Travel? A carbon footprint is the total amount of greenhouse gases, especially carbon dioxide (CO2), that are generated by our actions. When it comes to travel, this includes emissions from: The longer and more luxurious your journey, the larger your carbon footprint. But the good news? You can measure, understand, and offset this impact. Why Should You Calculate It? 1. Awareness Is the First Step Toward Change Understanding your carbon emissions helps you make more informed choices. For example, you might choose a direct flight over one with layovers, or opt for eco-certified accommodations like Inkaterra Hotels. 2. Make Climate-Positive, Regenerative Travel a Reality By calculating your footprint, you empower yourself to travel in a climate-conscious and regenerative way. Regenerative tourism goes beyond sustainability—it actively restores and revitalizes the places we visit. This means your travel can help heal ecosystems, support local communities, and restore biodiversity. 3. Support Ecosystem Restoration and Global Climate Goals Knowing your impact also allows you to take meaningful action by supporting reforestation projects that help absorb carbon emissions from the atmosphere. It’s an essential part of building a climate and nature positive future. How to Calculate Your Travel Emissions Luckily, it’s never been easier to understand your travel impact. At Forest Friends, you can use a variety of carbon calculators to estimate and decarbonize your emissions: Each tool will: It’s fast, intuitive, and helps you make a positive difference in every aspect of your lifestyle. The Best Part? Forest Friends Makes Decarbonizing Easy “Calculate Your Emissions and Decarbonize Your Footprint Planting Trees. Simply input your daily habits—commutes, energy use, flights, and more—into the calculator, and let Forest Friends do the rest. We’ll estimate your carbon emissions equivalent and match you with the perfect trees to plant, tailored to decarbonize your impact on the planet.” Whether you’re flying for business, going on vacation, driving cross-country, booking hotels, or staying at home, your choices can become part of the solution. Regenerative Tourism: The Future of Travel Regenerative tourism is a transformative model that gives back more than it takes. It emphasizes healing ecosystems, empowering local communities, and enhancing biodiversity. At Green Initiative, we champion regenerative tourism through our Climate Positive Certification, which helps businesses and destinations align with global climate goals and stand out as true leaders in sustainability. Our platform, Forest Friends, offers certifications and carbon tools tailored for the tourism industry, ensuring both travelers and companies can contribute meaningfully to ecosystem restoration. Tour Operators Are Already Leading the Way Many forward-thinking travel companies are already stepping up and integrating carbon accountability into their experiences. Agencies like Tulu Travel, Swetours, and Kuoda Travel are calculating emissions for their travelers and supporting reforestation efforts in South America. These pioneers are not only enhancing guest experiences but also becoming part of a movement for regenerative tourism. If you run a tourism business, it’s time to join them. Learn more about how your agency can get involved at Forest Friends for Businesses. Be a Climate and Nature Positive Traveler The future of travel is regenerative. By calculating and offsetting your carbon emissions, you’re not just reducing harm—you’re contributing to climate and nature positive action. At Green Initiative, we believe sustainability starts with awareness and ends with impact. Visit Forest Friends today, calculate your footprint, and join a growing movement of responsible travelers and companies restoring ecosystems one tree at a time. Ready to take the first step? Use the Air Travel Carbon Emissions Calculator, or try our tools for land travel, hotel stays, and even at home, and start your journey toward climate-positive, regenerative travel today. Related Articles

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The Ocean’s Role in Climate Change Are We Ignoring Our Best Ally

The Ocean’s Role in Climate Change: Are We Ignoring Our Best Ally?

The Ocean—Our Climate Regulator The ocean covers more than 70% of the Earth’s surface and plays a critical role in regulating the planet’s climate. It absorbs about 90% of the excess heat caused by greenhouse gas emissions[1] and captures nearly 30% of human-generated CO₂. However, despite its immense contribution to climate stability, the ocean is often overlooked in mainstream climate policies and discussions. Recognizing the ocean as a key climate ally is essential for developing effective solutions. 1. The Ocean as a Carbon Sink One of the most significant ways the ocean helps combat climate change is by acting as a massive carbon sink. Several processes contribute to this ability: 2. Climate Threats to the Ocean Despite its role in mitigating climate change, the ocean itself is facing severe threats due to rising global temperatures: 3. Why Isn’t the Ocean a Bigger Part of Climate Policy? Despite its importance, ocean-based climate strategies often receive less attention compared to land-based solutions like reforestation. The reasons include: 4. Ocean-Based Climate Solutions To maximize the ocean’s climate mitigation potential, we must implement stronger conservation efforts and support sustainable practices. Some key solutions include: A Call for Ocean-Driven Climate Action The ocean is not just a victim of climate change; it is one of our most powerful tools for addressing it. Investing in ocean-based climate solutions, strengthening marine protections, and incorporating the ocean into global climate policies can make a significant difference in our fight against global warming. By recognizing and leveraging the ocean’s climate-regulating power, we can move toward a more resilient and sustainable future. This article was written by Virna Chávez from the Green Initiative Team. [1] https://www.un.org/en/climatechange/science/climate-issues/ocean [2] https://erc.europa.eu/projects-statistics/science-stories/how-tiny-plankton-capture-carbon [3] https://www.un.org/en/climatechange/science/climate-issues/ocean [4] https://earthobservatory.nasa.gov/features/CarbonCycle [5] https://www.noaa.gov/education/resource-collections/ocean-coasts/ocean-acidification [6] https://www.eea.europa.eu/publications/how-climate-change-impacts [7] https://www.worldwildlife.org/pages/six-ways-loss-of-arctic-ice-impacts-everyone [8] https://www.wri.org/insights/4-ocean-based-solutions-advance-climate-action-through-ndcs [9] https://deep-sea-conservation.org/key-threats/ [10] https://earth.org/just-2-8-of-the-worlds-ocean-is-effectively-protected-despite-2030-conservation-target-report-warns-ahead-of-un-biodiversity-conference/ [11] https://www.unep.org/news-and-stories/press-release/world-must-act-faster-protect-30-planet-2030 [12] https://www.sciencedirect.com/science/article/pii/S1385110124000376 [13] https://ocean.si.edu/conservation/fishing/sustainable-fishing [14] https://www.graygroupintl.com/blog/tidal-energy Related articles

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AI-Powered Sustainable Tourism The Future of Travel and Climate Action Green Initiative

AI-Powered Sustainable Tourism: The Future of Travel and Climate Action

How Artificial Intelligence is Transforming Tourism for a Climate and Nature-Positive Future Tourism is one of the world’s most resilient industries, contributing to economic growth, cultural exchange, and job creation. However, climate change, ecosystem degradation, and rising carbon emissions threaten its long-term sustainability. To secure a climate and nature-positive future, the tourism industry must balance economic benefits with sustainability, climate action, and ecosystem restoration. Artificial Intelligence (AI) is emerging as a game-changer, helping destinations and businesses reduce their environmental impact, optimize resource use, and promote climate resilience. Why Tourism is Resilient to AI Disruption Unlike industries where AI replaces human labor, tourism thrives on human connection, cultural authenticity, and sensory experiences—elements that AI cannot fully replicate. Tourism’s resilience stems from: AI-Powered Solutions for Low-Carbon, Sustainable Tourism With tourism contributing to 8% of global carbon emissions, AI presents a third path—enabling economic growth while cutting emissions. AI-driven strategies include: Green Initiative’s Climate and Nature Regenerative Tool: A World-First Innovation At Green Initiative, we have developed the world’s first Climate and Nature Regenerative Tool, empowering individuals and businesses to: ✅ Calculate their carbon emissions from travel, hotel stays, and even at home.✅ Offset their footprint by planting native tree species in ecosystem restoration hotspots.✅ Take direct climate action through a science-based, transparent, and effective decarbonization strategy. This groundbreaking tool is a game-changer for sustainable tourism, allowing travelers to take responsibility for their environmental impact while actively contributing to reforestation and ecosystem restoration efforts. How AI Supports Ecosystem Restoration & Climate Action Tourism depends on healthy ecosystems—rainforests, coral reefs, wetlands, and national parks attract millions of visitors. However, over-tourism and climate change threaten these fragile landscapes. AI is now a vital tool for regenerative tourism: How Developing Countries Can Leverage AI for Climate-Positive Tourism Growth AI is not a threat to tourism—instead, it offers a strategic advantage for developing nations. By integrating AI-driven sustainability strategies, countries can: 1. Prioritize High-Value, Experience-Based Tourism Rather than competing in mass-market, low-cost tourism, developing nations should focus on premium, experience-driven tourism: 2. Invest in AI-Enhanced Smart Tourism AI can make destinations more accessible and sustainable through: 3. Build Climate-Resilient Infrastructure Developing nations must invest in sustainable infrastructure to attract long-term tourism growth: Become a Climate-Certified Tourism Business At Green Initiative, we help businesses in the tourism industry become climate-certified. Through our certifications, consulting services, and ecosystem restoration programs, we guide businesses toward a climate and nature-positive future, giving you a competitive edge in the growing sustainable tourism market. AI and sustainable tourism go hand in hand, driving both economic growth and environmental conservation. By leveraging AI-powered solutions and nature-based tourism strategies, we can transform the travel industry into a force for climate action. Contact us today to learn more about Green Initiative’s sustainability certifications and how your business can become climate-certified. Visit Green Initiative and fill out our contact form—we’ll get back to you quickly.

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Bio Amayu's Climate Positive Journey AJE Group Redefining Sustainable Beverages in 2024

Bio Amayu’s Climate Positive Journey: AJE Group Redefining Sustainable Beverages in 2024

Bio Amayu, a brand developed by the renowned AJE Group, is setting new standards in sustainability and innovation within the beverage industry. In 2022, Bio Amayu earned the prestigious Climate Positive certification for its fruit beverages, featuring unique flavors like Açaí, Aguaje, Goldenberry, and Camu Camu. This recognition showcased the environmental benefits of its products and the brand’s unwavering commitment to forest conservation and community empowerment. AJE Group’s Vision and BioAmayu’s Mission As a leader in the beverage sector, AJE Group’s investment in Bio Amayu reflects its dedication to creating environmentally conscious products. Bio Amayu is more than a brand—it is part of a broader initiative to combat climate change through sustainable innovation. At the core of Bio Amayu’s mission is its commitment to being Naturre Positive through forest conservation and biodiversity protection. By working closely with local communities, the brand ensures its practices prevent deforestation while promoting social and ecological well-being. 2024 Recertification: Continuing the Climate Positive Journey In November 2024, Bio Amayu began recertifying its Climate Positive status, reaffirming its dedication to sustainability. The rigorous evaluation includes a detailed analysis of the greenhouse gas (GHG) emissions generated during production and an assessment of the climate mitigation measures implemented since the initial certification. This recertification reflects AJE Group and Bio Amayu’s commitment to transparency and continuous improvement in their environmental impact. “Superfruits that Preserve Forests” is the essence of our BIO Amayu brand, a model that has become a global example to follow. During COP28, we had the opportunity to present this initiative, which generates demand for superfruits from the jungle such as aguaje, camu camu, and açaí. These fruits are sustainably harvested by Amazonian communities, who commit to keeping the forest standing and receive fair payment in return. Through this value chain, we have supported over 200 families across 24 Amazonian communities. Scalable examples like this are rare. We started in Peru and have since expanded, creating sustainable value chains in communities in Ecuador, Colombia, and Thailand. At AJE Group, we aim for the superfruit model to inspire other companies to generate positive impacts on biodiversity and actively protect forests. This is what we call the true Natural Revolution—a new paradigm post-Industrial Revolution, where megadiverse countries like Peru hold a competitive advantage. Through the Natural Revolution, we invite all companies to rethink their business models—not just focusing on people and meeting their needs but placing Mother Earth at the center of their goals. Without nature and forests, there will be no civilization, no businesses, and no future. Therefore, companies must shift their mindset and begin to create models and initiatives rooted in the Natural Revolution. Only by doing so can we give back to Mother Earth and society all that they have given us.” – Jorge López- Doriga, Chief Comunication and Sustainability Officer · AJE “None of this would have been possible without the support of the Añaños family, who serve as the advisory council of the group. They have continuously supported this dream. From the very beginning, we committed to doing things in a consistent and responsible way, building a sustainable reality. What’s amazing about our juices—and now our shots—is that this is a tangible reality; it’s something concrete. Our products have become ambassadors of sustainability, and little by little, people are recognizing this.” – Alberto Suárez, Manager of Amarumayu at AJE Group Introducing Bio Amayu Shots As part of the 2024 recertification, Bio Amayu includes its latest innovation: Bio Amayu Shots. These nutrient-packed, concentrated beverages showcase the brand’s dedication to expanding its product range while maintaining its commitment to climate positivity. By evaluating the environmental footprint of these new products, Bio Amayu ensures that its sustainability principles extend across its entire portfolio. Why Bio Amayu and AJE Group Are Leading the Way Bio Amayu, supported by AJE Group’s visionary leadership, exemplifies how businesses can align with global efforts to combat climate change. By focusing on sustainable practices, fostering local community partnerships, and innovating with accountability, Bio Amayu sets a benchmark for the beverage industry and beyond. In a world where addressing climate change is an urgent priority, Bio Amayu’s journey inspires hope and action. Its Climate Positive certification is a reminder that choosing the right products can make a difference for the planet. Supporting Bio Amayu: A Simple Step Toward Sustainability By choosing Bio Amayu, you support a brand that values environmental conservation, community development, and innovative solutions to global challenges. From their flavorful fruit beverages to the new Bio Amayu Shots, the brand offers consumers a chance to enjoy great products while contributing to a healthier planet Bio Amayu, with the backing of AJE Group, continues to push the boundaries of sustainable innovation. Its commitment to forest preservation, climate action, and premium product development is a blueprint for a greener, more equitable future. Let’s give Bio Amayu and AJE Group a cheers glass for their leadership in climate-positive business practices—one drink at a time. Written by Erika Rumiche from the Green Initiative Team. Related Posts

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How COP29 is Transforming Tourism, Transport, and Urbanization for a Climate Positive Future

How COP29 is Transforming Tourism, Transport, and Urbanization for a Climate and Nature Positive Future

On November 20, 2024, COP29 in Baku, Azerbaijan, marked a transformative moment in global climate action by dedicating a day to critical sectors shaping our climate future: tourism, transport, and urbanization. With two groundbreaking declarations, the conference showcased a vision of sustainability that integrates innovation, cross-sector collaboration, and a commitment to leaving the planet better than we found. This Tourism Takes Center Stage with Climate Commitments The COP29 Declaration on Enhanced Climate Action in Tourism highlights tourism’s dual identity as a vital economic force and a key partner of the climate change global challenges for mitigating greenhouse gas emissions supporting the Paris Agreement goals. This initiative seeks to redefine the sector, steering it toward a more sustainable and climate-positive future as a result of the determination and global leadership of the UN Tourism Executive Director Zoritsa Urosevic and her team, who have mobilized the interest of UN Tourism member states from around the world to raise awareness to connect tourism with climate and nature positive action. Complementing this leadership is the outstanding contribution of Virginia Fernandez-Trapa, Programme Coordinator for Sustainable Tourism and Resilience at UN Tourism. Her advocacy for climate and regenerative action has been instrumental, building on milestones like the Glasgow Declaration to achieve this significant breakthrough. Key commitments in the declaration include: Zurab Pololikashvili, Secretary-General of the UN World Tourism Organization, emphasized the sector’s potential to drive transformative change through innovation, decarbonization, and regenerative practices. Resilient Cities Through Cross-Sector Collaboration Urbanization, a defining feature of modern life, was addressed by launching the COP29 Multisectoral Actions Pathways (MAP) Declaration for Resilient and Healthy Cities. Developed in partnership with UN-Habitat, the MAP Declaration lays the groundwork for building sustainable, inclusive urban environments. This initiative promotes: Mukhtar Babayev, COP29 President, highlighted the critical role of collaboration, stating, “These initiatives are about enhancing the quality of life while addressing the profound challenges posed by climate change.” The commitments made during COP29 underline the importance of addressing economic, social, and environmental dimensions together, with a shared vision of a sustainable future for people and the planet. Green Initiative: Leading the Way in Regenerative Travel and Climate Certification While COP29 sets the stage for global action, organizations like Green Initiative are translating these goals into tangible outcomes on the ground. Through regenerative tourism, climate certifications, and nature positive strategies, the Green Initiative team helps businesses and destinations make measurable progress toward sustainability. Regenerative Tourism Regenerative tourism is a transformative approach that aims to leave destinations better than they were found. By restoring ecosystems, enhancing community well-being, and reducing carbon footprints, regenerative tourism shifts the focus from sustaining to actively improving environments. A prime example is Machu Picchu, where Green Initiative’s support helped the historic site achieve carbon-neutral certification. This included waste management improvements, renewable energy integration, and reforestation efforts in surrounding areas. Similarly, Bonito, a globally renowned ecotourism destination in Brazil, has embraced regenerative principles by achieving carbon-neutral certification with the help of Green Initiative. Bonito’s initiatives include protecting vital freshwater ecosystems, promoting biodiversity conservation, and implementing sustainable visitor practices to ensure long-term environmental resilience while supporting the local economy. Climate and Nature Positive Certifications Green Initiative offers certifications that help businesses and destinations go beyond carbon neutrality, designed to empower businesses, destinations, and organizations to demonstrate and enhance their sustainability efforts. These certifications are essential for ensuring measurable, transparent progress toward sustainability goals. From tourism operators to urban planners, the Green Initiative provides tools to align operations with global climate objectives. Join the Movement Interested in making your organization a leader in sustainability? The Green Initiative provides a clear path to certification and actionable strategies for regenerative practices. Contact us today to learn how your business or destination can make a lasting, positive impact. Get in Touch!

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Green Initiative Finalist for the Green Projects Awards Leading Sustainable Tourism and Climate and Nature Positive Action

Green Initiative: Finalist for the UN Tourism Green Projects Challenge Awards | Leading Sustainable Tourism and Climate and Nature Positive Action

From November 13th to 16th, 2024, the vibrant city of Cartagena, Colombia, hosted the 122nd Executive Council Meeting of the United Nations World Tourism Organization (UN Tourism). This prestigious event brought together global tourism leaders to discuss the future of travel, emphasizing sustainability, resilience, and innovation in a post-pandemic world. Attended by representatives from 47 countries, including 21 deputy ministers, 350 international delegates, and stakeholders from the private sector, civil society, and financial organizations, the Council addressed strategic pillars such as tourism innovation and attracting investments for sustainable development. Amid these significant discussions, Green Initiative achieved a remarkable milestone: we were honored to be named a finalist for the Green Projects Challenge Awards, acknowledging our impactful efforts to drive climate action and foster sustainability in climate and nature through regenerative travel and tourism. Driving Climate Action: Green Initiative at the Green Projects Challenge Awards We are thrilled to announce that Green Initiative has been selected as a finalist for the Green Projects Challenge Awards, co-hosted by CAF – Development Bank of Latin America and UN Tourism. This prestigious accolade recognizes organizations that demonstrate outstanding contributions to: Out of over 500 project submissions, only four finalists were chosen to present their initiatives in a 4-minute pitch during the event. Representing Green Initiative, Tatiana Otaviano Luiz emphasized our dedication to creating a greener, low-carbon future: “As a finalist, we are proud to stand alongside organizations committed to building a sustainable world through innovation and collaboration.” Being recognized for this award is a testament to Green Initiative’s work in helping businesses: Our transformative projects align with the goals of the Green Projects Awards and the broader United Nations Sustainable Development Goals (SDGs), making sustainability an aspiration and a necessity. UN Tourism Executive Council: Spotlight on Sustainable Tourism The 122nd UN Tourism Executive Council Meeting provided a platform to explore how sustainable tourism can address the global climate crisis. Host country Colombia demonstrated its commitment to sustainability through programs promoting biodiversity conservation and eco-friendly tourism development. During the event, delegates emphasized the critical need to balance tourism growth with environmental preservation. This focus resonates with Green Initiative’s vision of a tourism sector that contributes to economic recovery while respecting nature and promoting social inclusion. CAF and UN Tourism: Pioneers of Sustainability and Innovation The Green Projects Challenge Awards, co-hosted by CAF and UN Tourism, aim to recognize projects that embody sustainability leadership. These organizations are pivotal in fostering a future where climate action is at the heart of economic and social development. With more than 500 projects submitted, the awards highlight the collaborative efforts needed to: As a finalist, Green Initiative is honored to join the global movement of organizations leading the fight against climate change. We share this recognition with other exceptional finalists making transformative contributions to sustainability: Rodolfo Salinas Roca, representing Natoure, for pioneering efforts in eco-tourism in Mexico, Alvaro Quiros Rodriguez, with Tequina Wave, for advancing sustainable practices in coastal tourism in Panama, and Gilson Altamar, from Por un Coral Más Vivo, for championing marine conservation and coral restoration in Colombia. Together, we represent a united front in driving innovation, reducing carbon footprints, and fostering a more sustainable future. We extend our heartfelt congratulations to the incredible leaders and organizations recognized at the UN Tourism Green Projects Challenge Awards for their dedication to advancing sustainable tourism and driving positive climate and nature action. A special acknowledgment goes to: Together, your collective efforts inspire hope and action in the global fight against climate change, proving that sustainability is not only possible but essential for a thriving future. 🌍✨ Congratulations to all on your outstanding contributions! Let us continue to work together toward a more sustainable, inclusive, and resilient world. A Commitment to a Low-Carbon Economy Green Initiative’s recognition at the Green Projects Challenge Awards underscores the impact of our efforts to advance sustainable tourism and help industries transition toward a low-carbon economy. By partnering with businesses and governments, we create actionable solutions to address environmental challenges, build climate resilience, and foster sustainable development. As the 122nd UN Tourism Executive Council concluded, it left a renewed sense of optimism about the role of sustainable tourism in tackling the world’s most pressing environmental challenges. 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