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'Orchids of Machu Picchu' Exhibition in Singapore

Inkaterra: Pioneering Orchid Conservation with Blockchain Technology

Nestled in the lush, verdant paradise of the Peruvian Andes, Inkaterra Machu Picchu Pueblo Hotel has always been a beacon for nature lovers and conservationists. The hotel, renowned for its stunning gardens and commitment to ecological preservation, recently achieved a groundbreaking milestone that marries ancient botanical wonders with cutting-edge technology. Inkaterra Asociación and Blockchain Certification Inkaterra Asociación, a sister entity dedicated to scientific research and conservation, announced a revolutionary step in its mission: using blockchain technology to certify the origin and traceability of 26 newly discovered orchid species. This advancement secures the authenticity of these delicate blooms and showcases Inkaterra’s innovative spirit in blending tradition with modernity. A Milestone in Digital Transformation José Koechlin, a visionary behind Inkaterra, pridefully shared this monumental achievement. “We are proud to announce the implementation of blockchain technology to certify the 26 species new to science found at Inkaterra Machu Picchu Pueblo Hotel. Today, thanks to our alliance with Seven Star Internazionale and this innovative certification, we reached a new milestone for our research initiatives in native orchids,” he commented, highlighting the significance of this digital transformation. Preserving Biodiversity for Over 40 Years For over forty years, Inkaterra Asociación has been at the forefront of scientific research in Peru, mainly focusing on the conservation of native orchids. Their meticulous efforts have culminated in preserving 372 species of native orchids within the gardens of Inkaterra Machu Picchu Pueblo Hotel. This impressive collection, recognized by the American Orchid Society as the largest in the world, underscores Inkaterra’s dedication to biodiversity. Global Recognition and Holistic Hospitality The hotel’s accolades speak volumes about its excellence. Named the third-best hotel brand globally in 2018 by Travel + Leisure and recognized by the United Nations as the world’s first Climate Positive hotel brand, Inkaterra has consistently demonstrated a holistic approach to hospitality. The synergy between luxury and environmental stewardship is at the heart of their ethos, and the integration of blockchain technology is a testament to their forward-thinking philosophy. Credibility and Security Through Blockchain Massimiliano Nicastro, CEO of Seven Star Internazionale, elaborated on the benefits of this innovative leap. “This marks an important milestone as Inkaterra launches the world’s first blockchain-certified Peruvian orchids, offering a means of credibility and validation of scientific studies and image registration. Furthermore, Inkaterra Asociación will use the blockchain for the pre-sale and delivery of its books worldwide through NFTs, with maximum security and transparency,” he explained. The move ensures that every orchid and scientific study associated with Inkaterra carries a seal of authenticity that is virtually unbreakable. A Global Crusade for Conservation Fernando Patrón, the commercial director of Seven Star Internazionale, added, “We are joining efforts to show the world the new fruits of Peru and its businessmen, great managers of the country that are now consolidated worldwide thanks to disruptive technology, with blockchain being the most important ally for this great crusade. On this occasion, Inkaterra’s orchids will reach Singapore and the world with blockchain technology through the management of SSI and the MinaSmart technology platform.” ‘Orchids of Machu Picchu’ Exhibition in Singapore In 2023, Inkaterra, celebrating 45 years of scientific research, inaugurated the international exhibition ‘Orchids of Machu Picchu‘ in the renowned Cloud Forest dome of Singapore’s Gardens by the Bay. This groundbreaking event, produced in collaboration with Gardens by the Bay and the Embassy of Peru in Singapore, showcases 87 native orchid species from Machu Picchu, meticulously preserved by Inkaterra through an exceptional technique that maintains their natural shape and color. First International Display of Peruvian Orchids This marks the first time this exquisite collection has been displayed abroad, capturing the intricate beauty and delicate details of Peru’s orchids. Complementing the orchid display was a scale model of the Machu Picchu Historic Sanctuary and various Peruvian orchid species and hybrids cultivated at Gardens by the Bay. An Inca-Inspired Journey Inspired by the Inca Trail, the exhibition featured a replica of the Inti Punku (Sun Gate) and a selection of artifacts from Peru’s ancient cultures, offering visitors a unique journey through history and biodiversity. The opening ceremony, attended by Singaporean authorities and dignitaries, including 16 ambassadors and Ms. Indranee Rajah, Minister of the Office of the Prime Minister, highlighted the extraordinary significance of orchids in Machu Picchu’s biodiversity. Curated by biologist Benjamín Collantes, the exhibition drew hundreds of thousands of visitors during its six-month run, fostering a deeper appreciation for the conservation of orchid species worldwide. Conclusion The alliance between Inkaterra and Seven Star Internazionale signifies more than a technological upgrade; it symbolizes Peru’s rich heritage meeting the future. As the 26 new orchid species journey across the globe, each carries a story of scientific dedication, ecological harmony, and digital innovation. Inkaterra’s pioneering spirit, coupled with its unwavering commitment to nature, sets a precedent for how traditional practices can seamlessly integrate with modern technology. The world watches as these blockchain-certified orchids bloom, not just in the gardens of Machu Picchu but in the global consciousness, reminding us of the beauty that can be achieved when the past and future converge.

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The Synergy Between Electric Vehicles and Renewable Energy: Powering a Greener Future

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Electric vehicles are synonymous with a green lifestyle. However, few Americans (4%) own an electric vehicle (EV), or are seriously considering purchasing one (12%), according to 2023 data from Gallup. Another 43% of U.S. adults say they may consider purchasing an EV in the future, while 41% “unequivocally say they would not.” For those who are planning to invest in an EV in 2024, renewable energy solutions can heighten the eco-friendly benefits of owning an EV in many ways — including saving even more on your monthly energy bill. From the many applications of solar energy to how EV owners can implement the technology at home, modern options serve as a great consideration for those who may be on the fence about investing in a new vehicle. Elevating an eco-friendly lifestyle Whether you’re a busy parent with a full schedule of running the roads or you’re simply looking for a vehicle that is cheaper to maintain, EVs are the go-to choice for an eco-friendly ride. For starters, EVs typically have a smaller carbon footprint than traditional gasoline cars, making them ideal for those wishing to take on a more eco-friendly lifestyle. While EVs themselves have no tailpipe emissions, the U.S. Environmental Protection Agency (EPA) points out that generating the electricity used to charge EVs may create carbon pollution. The EPA goes on to explain that the amount of pollution created “varies widely,” particularly when it comes to how the local power is generated (for instance, the impact of coal or natural gas vs. renewable sources that don’t emit carbon pollution). For those who wish to maximize the eco-friendly potential of an EV, the adoption of renewable energy is a great consideration, according to the U.S. Department of Energy. A dedicated solar energy charging station can be the ideal solution in looking to power an EV in a clean and green way, and presents several advantages. In addition to lower energy costs, EV owners that take advantage of solar energy charging can further benefit by being able to charge their vehicle during a power outage. This can be particularly valuable for those who are in areas that experience strong weather, though the benefits don’t end there. The Department of Energy goes on to note that EV owners who choose to charge their vehicle when there is ‘plentiful solar generation’ can minimize the strain on the local electricity grid, thus furthering the eco-friendly impact on a larger scale. Exploring the endless possibilities of solar Solar panels for the home are a well-known concept. When it comes to electric vehicles, however, there are several innovative solutions out there. The Department of Energy’s Solar Technologies Office details several solar-powered solutions for EVs, including rooftop solar, solar-powered public charging stations, and community solar. Rooftop solar systems, for example, power the home (or building), and as a result power the vehicle via a charging station.When you’re generating more electricity than you’re using, rooftop solar systems can be optimized in order to maximize your solar savings even further, thus contributing to a lifestyle that is cohesive with eco-friendly values. Solar-powered public charging stations, vehicle-attached or added photovoltaics, and vehicle-integrated photovoltaics are additional solutions outlined in the Solar Technologies Office post. While such adoptions can sound far-fetched or unrealistic for many prospective EV owners, it’s imperative to realize that solar energy solutions for EVs are already becoming more prevalent. In Raleigh, North Carolina, new solar EV chargers can be found at Anderson Point Park and Brier Creek Park, though the chargers will occasionally be moved around the city so that more people can try them. According to the RaleighNC.gov site, the solar powered EV chargers can be placed in areas of the city that don’t have EV charging infrastructure, effectively reducing the need for expensive electrical work while helping the city to better understand where permanent EV charging infrastructure is needed in the future. Maximizing your environmental impact from the start Installing a solar powered EV charging station at home is a great way to start using solar charging right at home, though there are a few important aspects of the process to keep in mind. According to one U.S. News & World Report article, experts note that a properly-sized solar array is generally sufficient in powering a home, though it may not be enough for EV charging (in addition to the home’s routine power use). As a result, talking with your local solar energy installer is advised in order to explore your options thoroughly, though it’s noted that it is possible to run both your home and charge your EV entirely off of solar. Other options include having a local utility company switch your household to a clean energy source, though it’s noted that this may not work if you’re in a multi-unit dwelling or an area where these sources aren’t available. While EV sales appear to have lost momentum (at least temporarily), according to one early 2024 NPR post, those considering an investment in an EV have a variety of considerations to keep in mind when aiming to choose the right vehicle. Range and charge time are valuable considerations when looking for the right EV, with ratings and reviews of popular models providing great insight on such features. For example, the 2023 Chevrolet Bolt EUV is a practical choice for those looking for an all-electric SUV thanks to its space and electric powertrain, though many owners don’t enjoy the overall fuel economy and driving range of the vehicle or the driving range and speed of charging the vehicle. On the other hand, options such as the 2023 Chevrolet Bolt EV, an electric hatchback, features high range. By sifting through reviews beforehand, you can make an educated decision on what vehicle is best suited for your specific lifestyle and needs. For those looking to lead an environmentally friendly lifestyle, solutions extend well beyond the investment of an electric vehicle. Through the many options that solar powered charging presents, EV owners have the chance to explore a number of solutions — from the installation of solar panels at home to the

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The Role Of Satellite Data And Analytics In Monitoring The Restoration Of Degraded Forests

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The more forests we lose every year, the more we recognize their importance in different industries and daily routines. Awakened by the threat of climate change and alarming forest loss, modern businesses that are in any way connected to forestry start recognizing the need for related mitigation activities. The umbrella term for them is forest restoration — a crucial initiative aimed at reviving degraded ecosystems, enhancing biodiversity, and increasing resilience to climate change. The process involves replanting native trees to restore soil health and revitalize habitats for wildlife. Luckily, there is an innovative technology to help with all this. This article focuses on satellite data analytics — an invaluable tool in restoration efforts. By offering a comprehensive view of forest conditions and changes, free high-resolution satellite imagery allows for more precise and effective restoration strategies, paving the way for a healthier and more resilient planet. But before we jump into more details, let’s discuss why it’s even important. Why Care About Forest Ecosystems It’s common knowledge that trees are pillars holding the Earth’s environmental balance by acting as carbon sinks and absorbing vast amounts of carbon dioxide from the atmosphere. But, as we’ve mentioned in the beginning, their role stretches beyond that. Forests also regulate water cycles, maintain soil health, and provide habitat for a multitude of species. And it works both ways. For example, healthy soil supports tree growth — tree roots support soil health. However, deforestation and forest degradation, driven by logging, agriculture, urban expansion, and aridification have led to significant losses of forest cover globally. Restoring these forest is essential to sustaining ecosystem services and ensuring ecological stability. Satellite Data and Analytics in Forest Monitoring There is no doubt that technology has become a powerful ally in the realm of forest conservation and restoration. One of the most transformative advancements is the use of satellite data and analytics in forest monitoring. With the ability to get access to high-resolution satellite images, scientists and environmentalists can now observe and analyze vast expanses of forest in unprecedented detail. Such an approach not only enhances our understanding of forest dynamics but also provides critical insights for effective management and conservation strategies. By harnessing the power of satellite tech, we can better protect our precious green landscapes and ensure their health and sustainability for future generations. Let’s see how it works for exact purposes. Deforestation Detection By leveraging advanced satellite technologies, we can monitor vast forested areas with remarkable precision and timeliness. This method allows for the detection of deforestation events in near real-time, identifying even subtle changes in forest cover that might go unnoticed be it any other way of observation. High-resolution satellite images provide detailed visual data, enabling researchers to pinpoint the exact locations and extent of forest loss. This kind of knowledge is vital for policymakers and conservationists, enabling them to respond swiftly and effectively to illegal logging activities, desertification, and other threats to forest ecosystems. Monitoring Reforestation Projects For the reforestation to be effective, there has to be proper forest management: one that caters to specific goals, such as recovery from deforestation, harvesting, or wildfires. The choice of trees varies with these goals: some species excel in carbon absorption, while others grow quickly. Restoring ecosystems depends on planting diverse species. Monoculture forests are vulnerable to disease, whereas polyculture forests enhance biodiversity and resilience. Techniques like clearcuts or prescribed fires can accelerate natural restoration. Remote sensing simplifies reforestation management, especially in inaccessible areas. High-resolution satellite imagery provides early insights into progress and detects problems promptly. Vegetation indices help foresters identify and address unhealthy areas, ensuring successful reforestation. Assessing Forest Health A powerful tool here is utilizing vegetation indices, such as the Normalized Difference Vegetation Index (NDVI). This way researchers can evaluate the vitality of forests with remarkable accuracy. NDVI values, derived from high-quality satellite images, depict the difference between visible and near-infrared light reflected by vegetation, providing insights into plant health, biomass, and productivity. These indices highlight areas of vegetation stress or disease, allowing for early detection of issues that could escalate into significant problems. Satellite imagery enables continuous monitoring over large areas, ensuring that even remote or inaccessible forests are included in health assessments. This technology equips environmentalists and policymakers with the data needed to make informed decisions, implement timely interventions, and develop strategies for sustainable forest management. Carbon Sequestration Measurement By utilizing satellite data, experts can accurately estimate the carbon content stored in forests through detailed measurements of tree biomass and growth rates. This advanced technology enables them to quantify the impact of restoration projects on mitigating climate change, providing valuable insights into how effectively these efforts are reducing atmospheric carbon levels. Through such precise monitoring, we can better understand and enhance the role of forests in our global climate strategy. Planning And Tracking Afforestation To ensure successful afforestation and sustainable forest plantations, precise monitoring is key. This is achieved by using data from various satellites like Sentinel-1 and Sentinel-2, and the power of machine learning to compile bi-weekly forest cover data. Choosing the right tree species is also crucial. Analyzing local forest inventories helps select species that thrive, ensuring a positive impact on the ecosystem. Historical satellite imagery can help track regrowth, and combined with spatial analysis, provides a comprehensive view of forest dynamics. This aids in managing tree loss and replanting efforts quite effectively. Benefits of Remote Sensing Remote sensing offers numerous benefits for forest monitoring. It provides an enhanced spatial representation of the monitored area and covers large geographical regions systematically. Non-intrusive and systematic data collection methods ensure minimal disruption to the environment. Increased data frequency allows for more accurate observations, enabling rapid decision-making. Additionally, remote sensing can acquire information in challenging or inaccessible areas, potentially reducing the costs of monitoring programs. At Green Initiative, we utilize high-resolution satellite data for various applications. Over longer periods (e.g. above 3 years) we monitor the abundance of vegetation in our restoration sites by measuring the change in NDVI over time. The results of these

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Machu Picchu Achieves Significant Reduction in Carbon Emissions Since 2021 Certification

From Heritage to Habitats: The Journey of Sustainable Conservation from Machu Picchu to the Amazon

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In 2014, UNESCO warned that Machu Picchu could be included on the list of endangered heritage sites due to poor waste management. In response, the Inkaterra Hotels Association, the Municipality of Machu Picchu, and the AJE Group implemented a circular economy model to manage waste locally. In 2015, four plants were established to process this waste. In Machu Picchu Pueblo, also known as Aguas Calientes, four tons of organic waste are generated daily due to the large influx of tourists, restaurants, and hotels. This waste is segregated and processed in a pyrolysis plant built in collaboration with Peruvian engineers and the University of Cusco. This plant converts the waste into biochar, a natural carbon that enriches the soil and helps retain carbon dioxide. Additionally, there are PET compaction plants, cardboard segregation plants, and glass processing plants. Plastic bottles are compacted and transported to a recycling plant in Lima, turning them into new bottles. These actions aim to raise awareness about the recyclable value of plastic bottles. Glass bottles are also recycled and pulverized, preventing them from ending up in the Vilcanota River. The resulting sand is mixed with concrete to create paving stones that beautify and reinforce the riverbanks. Some of these white paving stones have already been placed in Machu Picchu, marking certain areas and contributing to the beautification and strengthening of the local infrastructure. According to the World Tourism Organization, tourism activity accounts for around 8% of total CO2 emissions globally. In Peru, according to the Green Initiative, about 5% of total emissions are related to tourism. Therefore, the tourism industry worldwide and in Peru, in particular, must improve its practices and incorporate climate action as a standard between destinations and companies. A fundamental aspect of this change consists of implementing management for reducing carbon emissions (mitigation) and achieving the carbon-neutral certification promoted internationally by the Green Initiative. The certification was granted to Machu Picchu in 2021 by the Green Initiative after a certification cycle lasting five months. During this cycle, the Municipality formalized its climate commitment through the UN Climate Change – Climate Neutral Now program, aligning itself with the objectives of the Paris Climate Agreement and the recommendations for low-carbon tourism reactivation promoted by the One Planet program of the World Tourism Organization. These results confirm that tourism activity and the generation of carbon emissions are directly related, exhibiting a positive correlation. To reach its goal of reducing carbon emissions by 45% by 2030, Machu Picchu must promote tourism’s reactivation and economic recovery without increasing carbon emissions. Now, in June 2024, Machu Picchu has renewed its certification as the First Carbon Neutral UNESCO Designated Site, underscoring Machu Picchu’s commitment to sustainability and decarbonization, which continues to lead in sustainable tourism through innovative environmental initiatives and collaborative efforts. Moreover, Machu Picchu has made substantial progress in reducing carbon emissions. The total carbon footprint for 2022 was 7,117.55 tCO2eq, representing an 18.77% reduction compared to the 2019 baseline. REDD+ Brazil Nut Concessions: Pioneering Conservation and Sustainable Development in the Amazon Following the successful waste management initiatives in Machu Picchu, efforts to offset its carbon footprint led to the REDD+ Brazil Nut Concessions conservation project. Developed by the Peruvian company Bosques Amazónicos (BAM), an ally of Green Initiative, this project protects over 600,000 hectares of unique megadiverse forests in partnership with more than 800 castañeros families in Madre de Dios, Peru. The REDD+ Brazil Nut Concessions project stands out for its scale and impact. It safeguards the chestnut forests, which are home to incredible biodiversity. For over 14 years, BAM, the Green Initiative, and the concessionary families have been united in their mission to protect these forests from the looming threats of deforestation. Their approach combines sustainable economic development with environmental conservation, ensuring that the local community benefits alongside the environment. A core principle of the REDD+ Brazil Nut Concessions project is promoting economic development in harmony with nature. The project has implemented an integrated system for forest monitoring. It provides continuous technical and legal assistance to concessionary families. These families receive ongoing training in sustainable forest management, empowering them to protect their natural resources while enhancing their livelihoods. The project also offers direct economic benefits to the castañeros partners. It has developed sustainable, productive alternatives to improve the community’s quality of life. Photos by Walter H. Wust In addition to its economic and social impacts, the REDD+ Brazil Nut Concessions project makes significant strides in biodiversity conservation. Scientific expeditions as part of the BAM Science Program leverage technology and innovation to monitor the biodiversity of the chestnut forests with active participation from the castañeros community. This ensures that the conservation efforts are both scientifically robust and community-driven. Notable achievements include: These accomplishments highlight the project’s role in mitigating climate change, conserving biodiversity, and fostering sustainable development. It is a global model for integrating economic growth with environmental stewardship and community empowerment. A Model for Global Conservation The REDD+ Brazil Nut Concessions project serves as a model for conservation efforts worldwide. Integrating economic development with environmental stewardship and community empowerment demonstrates that protecting our planet’s natural resources can improve human well-being. As the world continues to grapple with climate change and environmental degradation challenges, initiatives like REDD+ Brazil Nut Concessions offer a beacon of hope. They show that innovative approaches and collaborative efforts can create a sustainable future for both people and the planet. To delve deeper into the remarkable work of the REDD+ Brazil Nut Concessions project, download the 2023 Annual Report here. Contact us for further information and supporting Green Initiative’s actions from the Andes to the Amazon. Useful links:

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Machu Picchu - Reduce Carbon Emission Footprint - Carbon Neutral Climate Certification - Green Initiative

Machu Picchu Achieves Significant Reduction in Carbon Emissions Since 2021 Certification

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Lima, June 2024 – Machu Picchu has renewed its certification as the First Carbon Neutral UNESCO Designated Site. This prestigious certification, awarded by Green Initiative, underscores Machu Picchu’s commitment to sustainability and decarbonization. Originally certified in 2021, Machu Picchu continues to lead in sustainable tourism through innovative environmental initiatives and collaborative efforts. Significant Reductions in Carbon Emissions Since its initial certification in 2021, Machu Picchu has made substantial progress in reducing carbon emissions. The total carbon footprint for 2022 was 7,117.55 tCO2eq, representing an 18.77% reduction compared to the 2019 baseline. This impressive reduction was achieved through several key strategies: Decarbonization Strategies, Innovative Waste Management and Circular Economy, and Nature Positive Initiatives Machu Picchu’s approach to waste management and circular economy has been integral to maintaining its carbon-neutral status. The renewal of Machu Picchu’s carbon-neutral certification highlights the success of various decarbonization strategies. These include: These measures have substantially reduced Machu Picchu’s carbon footprint, making it a model for sustainable tourism worldwide. Key Highlights: Collaborative Efforts for Sustainability This achievement was made possible through the collaboration of various stakeholders, including the Municipality of Machu Picchu, Grupo AJE, Inkaterra, and Tetra Pak. Support also came from World Xchange, Luz del Sur, Bosques Amazónicos (BAM), Latam, PROMPERÚ, and the National Chamber of Tourism of Peru (CANATUR). “We are proud to announce that Machupicchu renews its ‘First Carbon Neutral’ certificate. This achievement represents a significant milestone in our effort to promote circular economy models and sustainable cities, where for example, we give new life to bottles, such as Cielo Alcalina which is made 100% from recycled bottles,” says Jorge López-Doriga, Chief Communications and Sustentability Officer in AJE Group. “As a pioneer of regenerative tourism in Peru, Inkaterra is committed to conserving the natural heritage of Machupicchu,” states José Koechlin, founding president of Inkaterra. “This alliance is a success story about the goals that can be achieved when public and private sectors work hand in hand. With the support of the local community, the first destination in Latin America with a circular economy has been achieved. We Peruvians enjoy the privilege of having this cultural and natural heritage of humanity, which entails the great responsibility of caring for it for future generations.” “The result achieved in Machupicchu is the result of significant collaborative effort; however, it is necessary to attract more financial and intellectual capital, with the help of national and international actors, to expand and scale up the accumulated experience. The world needs references in climate action in tourism, and Machupicchu can be a great laboratory for climate action and circular economy of global interest,” states Tatiana Otaviano, Head of Relationship Management at Green Initiative. Mónica Montes, Sustainability Manager of Tetra Pak Andina, specifies the valuable role that the actors in the recycling chain in the country have played in achieving such an important achievement. “At Tetra Pak, we firmly believe in shared responsibility, so the contribution of major allies such as AJE, Inkaterra, the State, among others, allows the renewal of the certification of Machupicchu as a Carbon Neutral Destination to be a testimony of success. From Tetra Pak, we will continue with the commitment to make our packaging contribute to the circular economy and significantly reduce our carbon footprint, thus contributing to a better future,” commented the executive. Global Recognition and Future Goals Machu Picchu’s renewed carbon-neutral certification has received international recognition from UN Tourism, UNESCO, and UN Climate Change. Publications like Lonely Planet have also highlighted this achievement, naming Machu Picchu as one of the ‘Top 10 Best World Tourism News’ in 2021. The ongoing efforts to maintain and enhance Machu Picchu’s sustainability practices demonstrate a broader commitment to combating climate change. This milestone serves as an inspiration for other tourist destinations worldwide, showcasing the benefits of integrating climate action into tourism. As we celebrate this achievement, it is essential to continue fostering public and private partnerships and securing investments to sustain and expand these efforts. Machu Picchu’s journey towards a fully decarbonized future is a beacon of hope and a blueprint for sustainable tourism globally.

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Machu Picchu – The First UNESCO Designated Site – To Renew Its ‘Carbon Neutral’ Certification

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On June 27th, 2024, Machu Picchu will proudly announce the renewal of its prestigious certification as the world’s first Carbon-Neutral UNESCO Designated Site, granted by the Green Initiative. This achievement follows a rigorous certification process that began in 2021, involving comprehensive analyses of scopes 1, 2, and 3 emissions. This time, the carbon footprint data will be compared to its baseline to verify its climate mitigation performance. Since its initial certification, Machu Picchu has been at the forefront of decarbonization efforts. Through a combination of innovative decarbonization practices such as the restoration of degraded areas, waste pyrolysis, biodiesel production from recycled oils, and the implementation of PET plastic and cardboard compactor plants, there are high expectations for the decarbonization results achieved. These efforts have also helped enhance local ecosystems by planting 6,596 native trees across 5 hectares. Recognized by UN Tourism, UNESCO, and other esteemed international bodies, Machu Picchu’s renewal as a Carbon-Neutral UNESCO Designated Site reaffirms its role as a global leader in climate action and circular economy practices. This achievement not only underscores Machu Picchu’s cultural and natural significance but also its unwavering dedication to preserving these treasures for future generations. Behind The Machu Picchu Certification In 2021, Green Initiative, in coordination with the District Municipality of Machu Picchu, along with the strategic collaboration from InkaTerra, AJE Group, SERNANP, and Promperu, certified Machu Picchu as the world’s first Carbon Neutral UNESCO Designated Site. The certification process included a comprehensive analysis of scopes 1, 2, and 3, totaling 7,143.51 tCO2. The certification aims to promote the decarbonization of Machu Picchu´s as as tourism destination, by enhancing public and private collaboration, positioning Machu Picchu as an international reference for climate action in tourism, aligned with the United Nations’ Glasgow Declaration. Additionally, the certification seeks to attract public and private financing to drive investment agendas that will enable the execution of Machu Picchu’s decarbonization plan. This plan will allow the destination to continue its journey towards decarbonization and fulfillment of international commitments under Green Initiative’s Carbon Neutral Certification. Moreover, the certification plays a crucial role in the international positioning of Machu Picchu and Peru as a leading destination, being the world’s first Carbon Neutral UNESCO Designated Site. The certification all generates additional opportunities that add value to Promperu’s and the private sector’s efforts to promote Machu Picchu nationally and internationally as the world’s first Carbon Neutral UNESCO Designated Site. For further updates on Machu Picchu’s journey towards carbon neutrality and sustainable tourism practices, visit greeninitiative.eco. Usefull links:

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Continental Travel Peru: Pioneering Carbon-Neutral Business Travel with Green Initiative

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Continental Travel is setting the bar high in the business travel industry in Peru with its global commitment to carbon neutrality. At Green Initiative, we are pleased to announce that Continental Travel has started its journey to decarbonize its corporate operations and services. This strategic leadership decision follows several years of investments in sustainability efforts. They have also increased their technical capacities for climate mitigation. “Starting this journey towards carbon neutrality is not just a strategic move for Continental Travel; It’s a way to show our commitment to leading the industry in responsible travel. By measuring, reducing, and offsetting our carbon emissions, we’re setting a new standard for corporate travel services in Peru. We want our clients to know that we are actively contributing to a more sustainable future, with clear, science-based reports on our decarbonization efforts.” As a result, Continental Travel will be positioned as the first corporate business travel operator to achieve Green Initiative’s Carbon Neutral Certification. This achievement will lead the sector into a new standard for low-carbon emissions in corporate travel. Continental Travel is a Peruvian travel operator with over two decades of experience. They have a deep understanding of the international business travel market. Their clients span various industries, including banking, mining, healthcare, energy, and textiles. How Business Travel is Leading the Charge Towards Net-Zero Emissions Business travelers are becoming more committed to achieving net-zero emissions. This includes their own corporate operations and value chains. Marcos Piera, General Director at Continental Travel, states that business travel agencies should not be part of the problem. Instead, they should add value to their corporate clients by measuring, reducing, and offsetting CO₂ emissions. They should also provide consistent and transparent reports with science-based evidence of decarbonization progress. The work led by Continental Travel is innovative but not isolated. Worldwide, the business travel industry is becoming more sophisticated in decarbonizing its services. The power of business travel is significant. Leading flight companies are putting additional pressure on Airbus, Boeing, and Embraer to accelerate progress towards cleaner fuels and more efficient engines. Corporations around the world may reduce business travel due to their need for public pledges and international carbon mitigation goals. By partnering with Green Initiative and undergoing the Carbon Neutral Certification process, Continental Travel is demonstrating its proactive stance in reducing carbon emissions associated with its operations. This initiative aligns with global efforts to combat climate change, such as the Glasgow Declaration for Climate Action in Tourism. This UN initiative aims to catalyze climate and nature-positive action. But what does this mean for business travel? Continental Travel Peru’s bold move toward climate-smart business travel in partnership with Green Initiative is not just about reducing carbon emissions. It’s about leading by example and inspiring positive change within the industry. Take the Next Step Toward Climate-Smart Business Travel Are you ready to elevate your business travel to the next level? Contact us to learn more about our expert advisory services and how your company can become a climate-smart leader in your industry. Join Continental Travel, Green Initiative, and many more businesses that are making a tangible difference for our planet. Written by Tatiana Otaviano, from the Green Initiative team.

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The Importance of Environmental Protection and Climate Change Mitigation in Marketing Strategies

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Incorporating environmental protection and climate change mitigation into a company’s marketing strategy is crucial in today’s business landscape. However, to avoid the pitfalls of greenwashing, companies must ensure their initiatives are genuine and transparently reported. Today’s consumers are not just aware but highly conscious of environmental issues. They demand authenticity from the brands they support. This is where effective and well-implemented marketing strategies come into play. They have the power to not just transform a business’s value proposition but also its organizational identity and culture, thereby fostering consumer trust and loyalty. By committing to science-based actions that are appropriately monitored and reported, companies can demonstrate their genuine impact on transforming value chains. This approach to communication shields organizations and moves them away from greenwashing, positioning the company as a true leader in sustainability. This article explores the importance of integrating environmental protection and climate change mitigation into marketing strategies. It provides actionable steps for companies to implement these principles authentically and effectively. Why Environmental Protection and Climate Change Mitigation Matter Actionable Steps for Marketing Sustainable Practices 4 Top Sustainability Reports and Insights These reports provide comprehensive insights into each company’s commitment to sustainability and the specific actions they are taking to address environmental challenges. Standards Map: Enhancing Transparency and Understanding of Sustainability Standards Standards Map is an essential online tool developed by the International Trade Centre (ITC) that serves to enhance transparency and understanding of sustainability standards across various industries. This platform offers an extensive database of over 300 sustainability standards, codes of conduct, and audit protocols, providing businesses and stakeholders with crucial information to make informed decisions regarding sustainable practices. Key features of Standards Map include detailed overviews of each standard’s requirements, scope, and governance, allowing users to compare and analyze different sustainability frameworks. It also offers insights into the geographic coverage and sectors each standard applies to, facilitating more strategic planning and implementation of sustainability initiatives. By providing this comprehensive information, Standards Map supports businesses in aligning their operations with best practices, achieving compliance, and promoting sustainable development across global supply chains. This tool is invaluable for companies aiming to meet consumer demands for transparency and ethical sourcing while contributing to broader environmental and social goals. Green Initiative procedures and standards are verified by the International Trade Centre’s Standards Map. This verification underscores our transparency and adherence to global sustainability standards. Conclusion Integrating environmental protection and climate change mitigation into marketing strategies is essential for redefining corporate culture and value and having a positive and transformative impact on value chains, planetary well-being, and thriving business success. To avoid greenwashing and ensure authenticity, companies must transparently communicate their sustainability efforts, obtain credible certifications, and create engaging truthful content. Developing genuinely green products, involving the community, and engaging with customers are critical steps in building a robust, eco-friendly brand. As consumers increasingly prioritize sustainability, companies that take meaningful, science-based action and report their progress transparently will be well-positioned to thrive in the evolving marketplace. By implementing these strategies, companies can ensure they meet the growing demand for sustainable practices while positively impacting the environment and securing long-term success. At Green Initiative, we empower organizations to integrate climate action into the core of their business models, helping them achieve decarbonization goals, protect the environment and comply with international standards. Contact us for expert advisory. Written by Yves Hemelryck from the Green Initiative team.

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World Environment Day 2024 - Green Initiative

Celebrating World Environment Day 2024: Honoring Our Planet’s Biomes

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June 5, World Environment Day 2024 On this World Environment Day, we celebrate and commit to protecting the incredible diversity of life on our planet. Each biome plays a crucial role in maintaining Earth’s ecological balance and sustaining life. This year, we are digging deep into land restoration, desertification, and drought resilience under the UN Environment Programme slogan “Our land. Our future. We are #GenerationRestoration.” The Vital Role of Biomes Tropical Rainforests Tropical rainforests, like the Amazon and the Congo Basin, are the lungs of our planet. They are teeming with biodiversity and are vital for regulating the global climate. These irreplaceable treasures support countless species and are essential for our planet’s health. Let’s commit to preserving these lush, vibrant ecosystems. Fun Fact: A single hectare of rainforest can contain over 750 types of trees and 1,500 species of higher plants. Savannas Savannas, spanning Africa, South America, and Australia, support a rich variety of wildlife and ecosystems. These grasslands, with their seasonal rains, remind us of nature’s resilience and the importance of sustainable land use. Protecting savannas ensures the survival of the diverse species that inhabit them. Fun Fact: The Serengeti in Africa hosts the largest terrestrial mammal migration in the world, with over 1.5 million wildebeest and 200,000 zebras making their annual trek. Deserts Deserts, such as the Sahara and the Gobi, teach us about survival and adaptation in the harshest conditions. Despite their arid nature, deserts are teeming with life uniquely adapted to thrive where water is scarce. Protecting these fragile ecosystems is crucial for maintaining their delicate balance. The Great Green Wall initiative, aiming to restore 100 million hectares of land in Africa, exemplifies efforts to combat desertification and promote land restoration. Fun Fact: The Sahara Desert, the largest hot desert in the world, spans 9.4 million square kilometers—about the size of Canada. It is home to over 500 plant species and 90 different species of birds. Diverse Biomes and Their Unique Contributions Temperate Forests Temperate forests, found in North America, Europe, and Asia, enchant us with their changing seasons and diverse flora and fauna. These forests are essential for carbon storage, soil conservation, and providing habitat for countless species. Ensuring these woodlands remain vibrant and healthy is crucial for future generations. Fun Fact: The oldest known tree in the world, a bristlecone pine named Methuselah, is located in California’s White Mountains and is over 4,800 years old. Taiga (Boreal Forest) The Taiga, or Boreal Forest, stretches across Canada, Russia, and Scandinavia, forming the largest terrestrial biome on Earth. These coniferous forests are crucial carbon sinks and home to species uniquely adapted to cold climates. Preserving the Taiga helps combat climate change and supports biodiversity. Fun Fact: The Taiga represents about 30% of the world’s forest cover, playing a significant role in absorbing carbon dioxide from the atmosphere. Tundra The Tundra, with its cold, treeless plains and permafrost, is a reminder of nature’s extremes and the fragility of life in harsh environments. Found in Arctic regions and high mountains, the Tundra is vital in regulating global temperatures and supporting unique wildlife. Fun Fact: The Arctic Tundra is home to the largest and most successful land predator, the polar bear, which can travel over 30 kilometers a day in search of food. Marine Biomes Marine biomes, covering about 70% of Earth’s surface, include oceans, coral reefs, and estuaries. They support an immense variety of life and are crucial for global climate regulation. Protecting our oceans is essential for maintaining the planet’s health. Fun Fact: The Great Barrier Reef in Australia is the largest coral reef system in the world, spanning over 2,300 kilometers and hosting over 1,500 species of fish. Freshwater Biomes Freshwater biomes, such as rivers, lakes, and wetlands, provide habitat for diverse species and are vital for human survival. Lakes, rivers, and wetlands hold 20-30% of global carbon despite occupying only 5-8% of the land surface. The Nile River, widely regarded as the world’s longest waterway, exemplifies the critical importance of freshwater ecosystems. Fun Fact: The Nile River, widely regarded as the world’s longest waterway, flows through 11 different countries and stretches 6,695 kilometers. Terrestrial and Land-Based Ecosystems Soil and Water Soil is the planet’s most biodiverse habitat, with almost 60% of all species living in it. Healthy soils store massive amounts of carbon, which, if released, would cause a huge spike in planetary warming. Only 0.5% of water on Earth is usable and available freshwater, and climate change is dangerously affecting this supply. Over the past two decades, land-based water storage—including soil moisture, snow, and ice—has dropped at a rate of 1 centimeter per year, severely impacting water security and food production. Drylands Drylands cover 41% of the Earth’s land surface and 78% of the world’s rangelands. They generate 44% of global crops, provide feed for half of the world’s livestock, and support the lives and livelihoods of over 2 billion people. Despite their arid conditions, drylands are home to more than a quarter of the world’s forests and a third of global biodiversity hotspots. Protecting drylands is essential for sustaining the ecosystems and communities that depend on them. Farmlands and Urban Ecosystems Farmlands Farmlands are crucial for global food production, yet they face significant challenges. Every five seconds, the equivalent of one football pitch of soil is eroded. It takes 1,000 years to generate just 3 centimeters of topsoil, and every year, more than 24 billion tonnes of priceless topsoil are washed or blown away worldwide. Agricultural expansion continues to threaten forests and biodiversity. The world will need to raise its food production by 60–70% to feed a projected human population of 9 billion by 2050. Close to 75% of the world’s fruit and seed crops depend on pollinators like bees, which contribute to 35% of the world’s total crop production. Despite their importance, pollinators are in serious decline due to intensive agricultural practices, pesticide use, invasive species, diseases, and climate change. Globally, at least 2 billion people depend on the agriculture sector

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How Companies Sharing Climate Commitments are Coming Together to Reduce Transaction Costs and Accelerate Decarbonization

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In an era when environmental responsibility is no longer optional, companies worldwide are recognizing the necessity of committing to climate action. This shared commitment is a moral imperative and a strategic business decision. By collaborating, companies are discovering that they can more effectively reduce their transaction costs and accelerate the decarbonization of their operations. The tourism industry provides a compelling example of how this synergy works. Tourism: A Case Study in Collaborative Climate Action Tourism is an industry with significant environmental impacts, but it also has vast potential for positive change. Two companies, Kuoda Travel, and Inkaterra Hotels, exemplify how businesses can leverage shared climate commitments to achieve greater sustainability and economic efficiency. Kuoda Travel: Reducing Carbon Footprints Through Sustainable Accommodations Kuoda Travel, a US-based tourism operator, is integrating accommodations that comply with international climate standards into its tourism experiences. This strategic move is more than a marketing angle; it’s a substantial step towards reducing its carbon footprint. By choosing partners who prioritize sustainability, Kuoda Travel is minimizing its environmental impact and reducing its carbon mitigation costs. This cost reduction makes their commitment to net zero emissions more feasible and financially sustainable. “At Kuoda, we dedicate ourselves to responsible business practices just as much as we encourage mindful travel practices. For this reason, we spent the last several years committed to minimizing our environmental impact as much as possible. Thanks to Green Initiative, in 2019, Kuoda became Carbon Neutral as the first step towards bold climate action and protection by signing The Glasgow Declaration on Climate Action in Tourism. In 2022, we took it one step further and became a certified Climate Positive business, going beyond neutrality alone and instead finding ways to actively benefit and improve the environment by removing harmful gasses from the atmosphere.” Inkaterra Hotels: Gaining a Competitive Edge On the other hand, Inkaterra Hotels, renowned as the first climate-positive hotel group in the world, gains a competitive advantage by partnering with like-minded companies such as Kuoda Travel. Inkaterra’s climate-positive status means they go beyond achieving net zero emissions by actively removing more carbon dioxide from the atmosphere than they emit. This distinction positions them as an attractive and responsible business partner, appealing to eco-conscious travelers and businesses. Inkaterra annually caters to more than 200,000 travellers. It has been recipient of the 2015 PURE Award on the ‘Contribution to Experiential Travel’ category; the Relais & Châteaux Environment Trophy (2013); WTTC Tourism for Tomorrow Awards in the Conservation Category (2012); Travel+Leisure Global Vision Award (2011); and National Geographic Traveler’s Best Practices Award for Sustainable Travel (2002). In 2012 Inkaterra became the first world hotel enterprise to be recognized with the International Certificate in Sustainable Tourism by the CU Green Choice Sustainable Tourism Standard. More than 4,000 locals have been trained since Inkaterra was founded. Career opportunities on hospitality, field guidance and agroforestry projects on cacao and Brazil nut, are bonded to Inkaterra’s sustainable approach. Workshops and conferences are constantly organized for local communities to raise awareness on environmental care. Logistics: Electric Trucks Powering Sustainable Distribution Delphin Group and BioAmayu have formed a partnership in the logistics sector that showcases the benefits of shared climate commitments. Delphin Group provides electric trucks for last-mile logistical services, significantly reducing emissions associated with delivery. BioAmayu, the first climate-positive fruit juice made from Amazon-sourced ingredients, benefits from this low-carbon distribution mode. This collaboration is further strengthened by AJE Group‘s investment in electric trucks, demonstrating how joint efforts can drive sustainability and operational efficiency. Through this partnership, BioAmayu can distribute its products in an environmentally responsible manner, setting a precedent for other companies to follow. The Synergy of Shared Values The collaboration between Kuoda Travel and Inkaterra Hotels, as well as Delpin Group and BioAmayu, are collaborative cases. They reflect a growing trend where companies with shared values in climate action understand the mutual benefits of working together. By aligning their business practices with environmental goals, these companies can achieve: Global Implications and Future Prospects This collaboration model is gaining traction worldwide. As more companies recognize that climate action is good for the planet and beneficial for their bottom line, we can expect to see increased partnerships similar to those of Kuoda Travel and Inkaterra Hotels. This approach is a testament to the power of collective action in addressing global challenges. In conclusion, integrating climate commitments into business operations and partnerships is proving to be a viable strategy for reducing transaction costs and accelerating the decarbonization of operations. The tourism industry’s example shows that when companies unite under a common cause, they can achieve remarkable outcomes that benefit both their businesses and the environment. Written by the Green Initiative team.

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