Mail-bulk Linkedin Instagram Facebook Youtube Whatsapp

Carbon Neutral

Machu Picchu - The First UNESCO Designated Site To Renew Its 'Carbon Neutral' Certification - Green Initiative

Machu Picchu – The First UNESCO Designated Site – To Renew Its ‘Carbon Neutral’ Certification

Leave a Comment /

On June 27th, 2024, Machu Picchu will proudly announce the renewal of its prestigious certification as the world’s first Carbon-Neutral UNESCO Designated Site, granted by the Green Initiative. This achievement follows a rigorous certification process that began in 2021, involving comprehensive analyses of scopes 1, 2, and 3 emissions. This time, the carbon footprint data will be compared to its baseline to verify its climate mitigation performance. Since its initial certification, Machu Picchu has been at the forefront of decarbonization efforts. Through a combination of innovative decarbonization practices such as the restoration of degraded areas, waste pyrolysis, biodiesel production from recycled oils, and the implementation of PET plastic and cardboard compactor plants, there are high expectations for the decarbonization results achieved. These efforts have also helped enhance local ecosystems by planting 6,596 native trees across 5 hectares. Recognized by UN Tourism, UNESCO, and other esteemed international bodies, Machu Picchu’s renewal as a Carbon-Neutral UNESCO Designated Site reaffirms its role as a global leader in climate action and circular economy practices. This achievement not only underscores Machu Picchu’s cultural and natural significance but also its unwavering dedication to preserving these treasures for future generations. Behind The Machu Picchu Certification In 2021, Green Initiative, in coordination with the District Municipality of Machu Picchu, along with the strategic collaboration from InkaTerra, AJE Group, SERNANP, and Promperu, certified Machu Picchu as the world’s first Carbon Neutral UNESCO Designated Site. The certification process included a comprehensive analysis of scopes 1, 2, and 3, totaling 7,143.51 tCO2. The certification aims to promote the decarbonization of Machu Picchu´s as as tourism destination, by enhancing public and private collaboration, positioning Machu Picchu as an international reference for climate action in tourism, aligned with the United Nations’ Glasgow Declaration. Additionally, the certification seeks to attract public and private financing to drive investment agendas that will enable the execution of Machu Picchu’s decarbonization plan. This plan will allow the destination to continue its journey towards decarbonization and fulfillment of international commitments under Green Initiative’s Carbon Neutral Certification. Moreover, the certification plays a crucial role in the international positioning of Machu Picchu and Peru as a leading destination, being the world’s first Carbon Neutral UNESCO Designated Site. The certification all generates additional opportunities that add value to Promperu’s and the private sector’s efforts to promote Machu Picchu nationally and internationally as the world’s first Carbon Neutral UNESCO Designated Site. For further updates on Machu Picchu’s journey towards carbon neutrality and sustainable tourism practices, visit greeninitiative.eco. Usefull links:

Machu Picchu – The First UNESCO Designated Site – To Renew Its ‘Carbon Neutral’ Certification Read More »

Continental Travel Peru Pioneering Carbon-Neutral Business Travel with Green Initiative

Continental Travel Peru: Pioneering Carbon-Neutral Business Travel with Green Initiative

Leave a Comment /

Continental Travel is setting the bar high in the business travel industry in Peru with its global commitment to carbon neutrality. At Green Initiative, we are pleased to announce that Continental Travel has started its journey to decarbonize its corporate operations and services. This strategic leadership decision follows several years of investments in sustainability efforts. They have also increased their technical capacities for climate mitigation. “Starting this journey towards carbon neutrality is not just a strategic move for Continental Travel; It’s a way to show our commitment to leading the industry in responsible travel. By measuring, reducing, and offsetting our carbon emissions, we’re setting a new standard for corporate travel services in Peru. We want our clients to know that we are actively contributing to a more sustainable future, with clear, science-based reports on our decarbonization efforts.” As a result, Continental Travel will be positioned as the first corporate business travel operator to achieve Green Initiative’s Carbon Neutral Certification. This achievement will lead the sector into a new standard for low-carbon emissions in corporate travel. Continental Travel is a Peruvian travel operator with over two decades of experience. They have a deep understanding of the international business travel market. Their clients span various industries, including banking, mining, healthcare, energy, and textiles. How Business Travel is Leading the Charge Towards Net-Zero Emissions Business travelers are becoming more committed to achieving net-zero emissions. This includes their own corporate operations and value chains. Marcos Piera, General Director at Continental Travel, states that business travel agencies should not be part of the problem. Instead, they should add value to their corporate clients by measuring, reducing, and offsetting CO₂ emissions. They should also provide consistent and transparent reports with science-based evidence of decarbonization progress. The work led by Continental Travel is innovative but not isolated. Worldwide, the business travel industry is becoming more sophisticated in decarbonizing its services. The power of business travel is significant. Leading flight companies are putting additional pressure on Airbus, Boeing, and Embraer to accelerate progress towards cleaner fuels and more efficient engines. Corporations around the world may reduce business travel due to their need for public pledges and international carbon mitigation goals. By partnering with Green Initiative and undergoing the Carbon Neutral Certification process, Continental Travel is demonstrating its proactive stance in reducing carbon emissions associated with its operations. This initiative aligns with global efforts to combat climate change, such as the Glasgow Declaration for Climate Action in Tourism. This UN initiative aims to catalyze climate and nature-positive action. But what does this mean for business travel? Continental Travel Peru’s bold move toward climate-smart business travel in partnership with Green Initiative is not just about reducing carbon emissions. It’s about leading by example and inspiring positive change within the industry. Take the Next Step Toward Climate-Smart Business Travel Are you ready to elevate your business travel to the next level? Contact us to learn more about our expert advisory services and how your company can become a climate-smart leader in your industry. Join Continental Travel, Green Initiative, and many more businesses that are making a tangible difference for our planet. Written by Tatiana Otaviano, from the Green Initiative team.

Continental Travel Peru: Pioneering Carbon-Neutral Business Travel with Green Initiative Read More »

The Importance of Environmental Protection and Climate Change Mitigation in Marketing Strategies - Green Initiative

The Importance of Environmental Protection and Climate Change Mitigation in Marketing Strategies

Leave a Comment /

Incorporating environmental protection and climate change mitigation into a company’s marketing strategy is crucial in today’s business landscape. However, to avoid the pitfalls of greenwashing, companies must ensure their initiatives are genuine and transparently reported. Today’s consumers are not just aware but highly conscious of environmental issues. They demand authenticity from the brands they support. This is where effective and well-implemented marketing strategies come into play. They have the power to not just transform a business’s value proposition but also its organizational identity and culture, thereby fostering consumer trust and loyalty. By committing to science-based actions that are appropriately monitored and reported, companies can demonstrate their genuine impact on transforming value chains. This approach to communication shields organizations and moves them away from greenwashing, positioning the company as a true leader in sustainability. This article explores the importance of integrating environmental protection and climate change mitigation into marketing strategies. It provides actionable steps for companies to implement these principles authentically and effectively. Why Environmental Protection and Climate Change Mitigation Matter Actionable Steps for Marketing Sustainable Practices 4 Top Sustainability Reports and Insights These reports provide comprehensive insights into each company’s commitment to sustainability and the specific actions they are taking to address environmental challenges. Standards Map: Enhancing Transparency and Understanding of Sustainability Standards Standards Map is an essential online tool developed by the International Trade Centre (ITC) that serves to enhance transparency and understanding of sustainability standards across various industries. This platform offers an extensive database of over 300 sustainability standards, codes of conduct, and audit protocols, providing businesses and stakeholders with crucial information to make informed decisions regarding sustainable practices. Key features of Standards Map include detailed overviews of each standard’s requirements, scope, and governance, allowing users to compare and analyze different sustainability frameworks. It also offers insights into the geographic coverage and sectors each standard applies to, facilitating more strategic planning and implementation of sustainability initiatives. By providing this comprehensive information, Standards Map supports businesses in aligning their operations with best practices, achieving compliance, and promoting sustainable development across global supply chains. This tool is invaluable for companies aiming to meet consumer demands for transparency and ethical sourcing while contributing to broader environmental and social goals. Green Initiative procedures and standards are verified by the International Trade Centre’s Standards Map. This verification underscores our transparency and adherence to global sustainability standards. Conclusion Integrating environmental protection and climate change mitigation into marketing strategies is essential for redefining corporate culture and value and having a positive and transformative impact on value chains, planetary well-being, and thriving business success. To avoid greenwashing and ensure authenticity, companies must transparently communicate their sustainability efforts, obtain credible certifications, and create engaging truthful content. Developing genuinely green products, involving the community, and engaging with customers are critical steps in building a robust, eco-friendly brand. As consumers increasingly prioritize sustainability, companies that take meaningful, science-based action and report their progress transparently will be well-positioned to thrive in the evolving marketplace. By implementing these strategies, companies can ensure they meet the growing demand for sustainable practices while positively impacting the environment and securing long-term success. At Green Initiative, we empower organizations to integrate climate action into the core of their business models, helping them achieve decarbonization goals, protect the environment and comply with international standards. Contact us for expert advisory. Written by Yves Hemelryck from the Green Initiative team.

The Importance of Environmental Protection and Climate Change Mitigation in Marketing Strategies Read More »

How Companies Sharing Climate Commitments are Coming Together to Reduce Transaction Costs and Accelerate Decarbonization - Green Initiative

How Companies Sharing Climate Commitments are Coming Together to Reduce Transaction Costs and Accelerate Decarbonization

Leave a Comment /

In an era when environmental responsibility is no longer optional, companies worldwide are recognizing the necessity of committing to climate action. This shared commitment is a moral imperative and a strategic business decision. By collaborating, companies are discovering that they can more effectively reduce their transaction costs and accelerate the decarbonization of their operations. The tourism industry provides a compelling example of how this synergy works. Tourism: A Case Study in Collaborative Climate Action Tourism is an industry with significant environmental impacts, but it also has vast potential for positive change. Two companies, Kuoda Travel, and Inkaterra Hotels, exemplify how businesses can leverage shared climate commitments to achieve greater sustainability and economic efficiency. Kuoda Travel: Reducing Carbon Footprints Through Sustainable Accommodations Kuoda Travel, a US-based tourism operator, is integrating accommodations that comply with international climate standards into its tourism experiences. This strategic move is more than a marketing angle; it’s a substantial step towards reducing its carbon footprint. By choosing partners who prioritize sustainability, Kuoda Travel is minimizing its environmental impact and reducing its carbon mitigation costs. This cost reduction makes their commitment to net zero emissions more feasible and financially sustainable. “At Kuoda, we dedicate ourselves to responsible business practices just as much as we encourage mindful travel practices. For this reason, we spent the last several years committed to minimizing our environmental impact as much as possible. Thanks to Green Initiative, in 2019, Kuoda became Carbon Neutral as the first step towards bold climate action and protection by signing The Glasgow Declaration on Climate Action in Tourism. In 2022, we took it one step further and became a certified Climate Positive business, going beyond neutrality alone and instead finding ways to actively benefit and improve the environment by removing harmful gasses from the atmosphere.” Inkaterra Hotels: Gaining a Competitive Edge On the other hand, Inkaterra Hotels, renowned as the first climate-positive hotel group in the world, gains a competitive advantage by partnering with like-minded companies such as Kuoda Travel. Inkaterra’s climate-positive status means they go beyond achieving net zero emissions by actively removing more carbon dioxide from the atmosphere than they emit. This distinction positions them as an attractive and responsible business partner, appealing to eco-conscious travelers and businesses. Inkaterra annually caters to more than 200,000 travellers. It has been recipient of the 2015 PURE Award on the ‘Contribution to Experiential Travel’ category; the Relais & Châteaux Environment Trophy (2013); WTTC Tourism for Tomorrow Awards in the Conservation Category (2012); Travel+Leisure Global Vision Award (2011); and National Geographic Traveler’s Best Practices Award for Sustainable Travel (2002). In 2012 Inkaterra became the first world hotel enterprise to be recognized with the International Certificate in Sustainable Tourism by the CU Green Choice Sustainable Tourism Standard. More than 4,000 locals have been trained since Inkaterra was founded. Career opportunities on hospitality, field guidance and agroforestry projects on cacao and Brazil nut, are bonded to Inkaterra’s sustainable approach. Workshops and conferences are constantly organized for local communities to raise awareness on environmental care. Logistics: Electric Trucks Powering Sustainable Distribution Delphin Group and BioAmayu have formed a partnership in the logistics sector that showcases the benefits of shared climate commitments. Delphin Group provides electric trucks for last-mile logistical services, significantly reducing emissions associated with delivery. BioAmayu, the first climate-positive fruit juice made from Amazon-sourced ingredients, benefits from this low-carbon distribution mode. This collaboration is further strengthened by AJE Group‘s investment in electric trucks, demonstrating how joint efforts can drive sustainability and operational efficiency. Through this partnership, BioAmayu can distribute its products in an environmentally responsible manner, setting a precedent for other companies to follow. The Synergy of Shared Values The collaboration between Kuoda Travel and Inkaterra Hotels, as well as Delpin Group and BioAmayu, are collaborative cases. They reflect a growing trend where companies with shared values in climate action understand the mutual benefits of working together. By aligning their business practices with environmental goals, these companies can achieve: Global Implications and Future Prospects This collaboration model is gaining traction worldwide. As more companies recognize that climate action is good for the planet and beneficial for their bottom line, we can expect to see increased partnerships similar to those of Kuoda Travel and Inkaterra Hotels. This approach is a testament to the power of collective action in addressing global challenges. In conclusion, integrating climate commitments into business operations and partnerships is proving to be a viable strategy for reducing transaction costs and accelerating the decarbonization of operations. The tourism industry’s example shows that when companies unite under a common cause, they can achieve remarkable outcomes that benefit both their businesses and the environment. Written by the Green Initiative team.

How Companies Sharing Climate Commitments are Coming Together to Reduce Transaction Costs and Accelerate Decarbonization Read More »

Grupo AJE A Blueprint Example for Sustainable Tourism Worldwide - Green Initiative

Grupo AJE: A Blueprint Example for Sustainable Tourism Worldwide

Leave a Comment /

Since 2014, Grupo Aje has championed the Natural Revolution, spotlighting indigenous communities and UNESCO World Heritage sites. The aim? To transform these tourist destinations into carbon-neutral havens. Machu Picchu is now a shining example, inspiring other cities to follow suit. Tourist Destinations on the Path to Carbon Neutrality “We are living in the climate era,” says Jorge López-Dóriga, Global Director of Communications and Sustainability at Grupo Aje. Aje’s commitment to sustainability through its Bio Amayu and Agua Cielo brands focuses on protecting indigenous communities and the regions producing super fruits. Aje’s sustainability strategy targets both national and international tourist hotspots, including Machu Picchu, Manu National Park, the Nazca Lines, the Galápagos Islands, Tikal National Park, and Cartagena de Indias. These iconic sites, known globally, have been selected to set a precedent in environmental and waste management. The Machu Picchu Model In 2017, Grupo Aje, in collaboration with the Inkaterra hotel chain and the Machu Picchu municipality, launched an ambitious project to tackle waste and reduce Machu Picchu’s carbon footprint. Initiatives included installing plastic waste compactors, a biodiesel plant, an organic waste pyrolyzer, and a glass crusher. These efforts have prevented 4,100 tons of CO2 emissions between 2018 and 2022. By 2023, Machu Picchu became the world’s first carbon-neutral tourist destination, setting a global example. Cartagena de Indias: Aiming for Carbon Neutrality Following Machu Picchu’s footsteps, Aje is working to make Cartagena de Indias Colombia’s first carbon-neutral city. This project, led by Aje Colombia’s Country Manager, Fabian Mosquera, focuses on three objectives: mitigating the carbon footprint, promoting sustainable tourism, and positioning Cartagena internationally as a carbon-free city. Global Commitments and Actions At COP28 in 2023, significant commitments were made to combat climate change, including a $100 billion Loss and Damage Fund and goals to triple renewable energy and double energy efficiency. Despite these efforts, 2023 was the warmest year on record, highlighting the urgency of comprehensive environmental management. Further Initiatives Across Iconic Sites Grupo Aje’s dedication extends to other UNESCO sites. In the Galápagos Islands, they partnered with the Galápagos Conservancy Foundation to protect giant tortoises. In Tikal National Park, Aje collaborates with the Tikin Petén association to manage solid waste. Similar efforts are underway in Manu National Park and the Nazca Lines in Peru, focusing on waste reduction and environmental education. Conclusion Grupo Aje’s initiatives at Machu Picchu, Cartagena de Indias, the Galápagos Islands, Tikal National Park, Manu National Park, and the Nazca Lines demonstrate the power of public-private partnerships in achieving carbon neutrality and sustainable tourism. These projects provide a replicable model for other tourist destinations, showcasing that environmental protection and cultural heritage preservation can go hand in hand. These efforts by Grupo Aje not only contribute to the local environment and communities but also set a global benchmark for sustainability in tourism. They set an example for municipalities and tourist destinations, proving that it is possible to have a positive impact on the environment while preserving the unique treasures of humanity’s natural and cultural heritage. Contact us at Green Initiative so we can advise your business on innovative solutions for championing climate action and supporting you along the way. Written by Yves Hemelryck, from the Green Initiative team. Source and suggested reading: Melissa Cosmopolis, from El Comercio

Grupo AJE: A Blueprint Example for Sustainable Tourism Worldwide Read More »

WorldXchange's Climate Positive Leadership Elevating Standards in Tourism and Currency Exchange - Green Initiative

WorldXchange’s Climate Positive Leadership: Elevating Standards in Tourism and Currency Exchange

Leave a Comment /

The tourism sector, crucial for global economic vitality and responsible for approximately 10% of global GDP, also contributes significantly to global greenhouse gas emissions. This dual role positions the industry uniquely both as a contributor to and a potential leader in climate change mitigation. With the direct impact of climate change threatening everything from natural landscapes to historical sites, the need for sustainable practices has never been more urgent. WorldXchange, is exemplifying this leadership. Since achieving Carbon Neutral Certification in 2023, WorldXchange has expanded its sustainability initiatives, setting new standards for environmental stewardship within the currency exchange market. These efforts not only highlight its commitment to reducing its own carbon footprint but also demonstrate the potential for industry-wide impact. By leading the charge towards a climate-positive future, WorldXchange not only enhances its operational efficiency and customer appeal but also inspires other businesses within the tourism and financial sectors to follow suit, proving that sustainable practices can coexist with business growth and innovation. This proactive approach is not just about adapting to change—it’s about driving it, ensuring a healthier planet and a more resilient global economy. Continued Leadership in Sustainable Practices WorldXchange has achieved a remarkable 16% reduction in its carbon footprint from 2021 to 2023, underscoring its commitment to operational excellence and eco-friendly practices. This significant decrease highlights the company’s rigorous efforts to innovate and implement efficiency solutions across its operations. Commitment to Biodiversity and Reforestation In an ambitious move to support biodiversity, WorldXchange is committing to plant 15,000 native trees in Madre de Dios, a critical ecosystem in the heart of the Amazon. With over 300 trees planted since 2023, this project not only aids in carbon sequestration but also preserves the habitat for countless species, underscoring the company’s interest in supporting the enhancement of nature´s positive impacts. Educating and Engaging the Public WorldXchange’s impact extends beyond environmental actions. Through comprehensive awareness-raising activities, the company has enlightened over 80,000 individuals about the intricacies of climate mitigation, emphasizing the significant role that both individuals and corporations play in this global fight. Setting a New Benchmark: Climate Positive Certification Achieving the status of the first Climate Positive Certified currency exchange company globally marks WorldXchange as a pioneer in the market. This accolade is a testament to the company’s unwavering commitment to support and actively engage in the environmental standards promoted by LAP (Lima Airport Partners), inspiring others to follow suit. The Urgent Need for Decarbonization in Tourism Supported by the Glasgow Declaration on Climate Action in Tourism, WorldXchange’s initiatives are a response to the critical need for robust climate action within the sector. Aimed at halving emissions by 2030 and achieving net zero by 2050, these efforts align with global strategies for rapid climate mitigation, as highlighted in key reports by entities like the UNWTO and McKinsey & Company. As WorldXchange continues to integrate climate action into every facet of its operations, the path forward is clear—sustainability is not just a goal but a guiding principle for its business model. For further insights into WorldXchange journey and the challenges, visit the original article here. Written by the Green Initiative team.

WorldXchange’s Climate Positive Leadership: Elevating Standards in Tourism and Currency Exchange Read More »

Embracing Regeneration A New Horizon in Tourism - Green Initiative - What is Regenerative Tourism

Embracing Regeneration: A New Horizon in Tourism

Leave a Comment /

In the shadow of overtourism, climate change and cultural erosion, the tourism industry is at a crossroads, with one path leading to a deeper, more holistic approach known as regenerative tourism. This forward-thinking concept seeks not only to mitigate the negative impacts of travel, but to actively improve the environmental, social and economic fabric of destinations worldwide. Through the lens of real examples, we explore the transformative power of regenerative tourism and its potential to redefine our travel experiences. The Essence of Regenerative Tourism By aiming to leave destinations better than they were found, regenerative tourism goes beyond traditional sustainability. It focuses on revitalising ecosystems, strengthening community ties and ensuring tourism supports the overall wellbeing of host areas. It’s a method that sees tourists as active participants in regeneration, not just visitors. Real-World Examples of Regenerative Tourism Brazil: Sustainable Tourism in Bonito, Mato Grosso do Sul The region of Bonito in Mato Grosso do Sul, Brazil, has become a beacon of regenerative tourism. Known for its crystal-clear rivers and rich biodiversity, the city of Bonito has achieved Carbon Neutral Certification and has implemented strict environmental regulations and innovative practices to ensure that tourism makes a positive contribution to the conservation of the environment and the well-being of the community. As a result, tour operators and local stakeholders such as Rio da Prata Recanto Ecológico and Estância Mimosa are working together to preserve the area’s natural beauty while offering tourists an immersive experience in one of Brazil’s most stunning natural landscapes. Costa Rica’s Conservation Efforts Costa Rica’s commitment to nature is evident from its extensive network of national parks and protected areas, which cover more than a quarter of its land area. The country’s innovative payment for ecosystem services program compensates landowners for conserving forested areas, thus promoting biodiversity and attracting eco-conscious travelers. Tourism companies in Costa Rica such as Tulu Travel and Swetours are helping to conserve the country’s rich biodiversity and reforest areas destroyed by deforestation through regenerative tourism initiatives. Green Initiative’s Forest Friends project in Costa Rica’s Osa Peninsula has also attracted the attention of other companies such as CEPA, which has not only reduced its carbon emissions (CO2e) from its study abroad programmes in 2021, but has also planted over 4,000 native trees to date. In the lush landscapes of the Peninsula de Osa, Green Initiative has partnered with the local Saimiri Foundation to undertake a significant ecosystem restoration project. This collaboration focuses on reviving the region’s rich biodiversity including many endangered species, in particular the Tití Monkey which is threatened by deforestation for agriculture and development. By integrating regenerative practices into the local tourism model, they ensure that every visitor contributes to the environmental health of the area, turning what was once a footprint into a lasting positive impact. New Zealand’s Pioneering Approach New Zealand has long been at the forefront of integrating sustainable practices into its tourism sector. The country has taken this commitment further by embracing the principles of regenerative tourism. Tourism New Zealand’s strategy is to encourage visitors to travel more consciously and engage in activities that have a positive impact on the local environment and communities. One example is the Tiaki Promise, where visitors pledge to look after Aotearoa New Zealand for future generations by committing to care for the land, sea and wildlife by treading lightly and leaving no trace; to travel safely by showing care and consideration for all; and to respect the culture and local communities by travelling with an open heart and mind. The Transformation of Palau The Pacific island nation of Palau has introduced a pioneering policy to ensure that tourism contributes positively to the environment and local communities. The Palau Pledge is a formal promise that all visitors must sign upon arrival, committing them to act in an ecologically and culturally responsible way on the island. This initiative, combined with sustainable tourism practices and vast marine protected areas helps to protect and regenerate Palau’s delicate island and marine ecosystems. Peru: Pioneering Projects in the Amazon and Dry Forests In Peru, Green Initiative works closely with Inkaterra Associación to regenerate critical ecosystems in two distinct regions: Tambopata in the Madre de Dios region, one of the planet’s most biodiverse areas, with a high plant biodiversity of up to 300 tree species/ha, and the Chaparrí Ecological Reserve in the Lambayeque dry forests, where the aim is to safeguard animal and tree species including several IUCN Red List species such as the Andean Bear. Travel agencies in Peru like Kuoda Travel are contributing to the conservation of the region by actively participating in the restoration of ecosystems. These Forest Friends projects not only aim to restore the natural environment but also involve local communities in tourism, ensuring that they benefit economically and socially while maintaining their cultural heritage. This approach has proven effective in preserving biodiversity and enhancing the ecological resilience of these vital areas. Slovenia: A Green Heart in Europe Slovenia is setting benchmarks for regenerative tourism in Europe. Recognized as one of the continent’s greenest countries, Slovenia promotes eco-friendly tourism through its Green Scheme of Slovenian Tourism (GSST), a certification program that supports sustainable development. The country’s emphasis on preserving its natural landscapes and promoting local cultures has contributed to the regeneration of rural areas, turning them into thriving tourist destinations that prioritize the well-being of nature and inhabitants alike The Path Forward These examples illustrate regenerative tourism’s profound impact on preserving and enhancing destinations for future generations. By focusing on regeneration, the tourism industry can contribute to solving global challenges like climate change, biodiversity loss, and social inequality. The success of regenerative tourism hinges on collaboration among all stakeholders—governments, businesses, local communities, and tourists. It requires a shift in mindset from merely using natural and cultural resources to actively contributing to their resilience and revival. Green Initiative’s Role in Shaping Climate Action in Tourism Green Initiative’s contribution to regenerative tourism extends beyond project-specific collaborations. As members of the Glasgow Declaration for Climate Action in Tourism,

Embracing Regeneration: A New Horizon in Tourism Read More »

Origem Motos Leading the Charge for Sustainable Mobility and Carbon Neutrality in Brazil - Green Initiative

Origem Motos: Leading the Charge for Sustainable Mobility and Carbon Neutrality in Brazil

Leave a Comment /

Origem Motos, an innovative electric motorbike company based in Brazil, has emerged as a beacon of inspiration in an era marked by rapid urbanization, climate change, and the growing need for sustainable transportation solutions. Not only did their solutions immediately reduce GHG emissions compared to combustion motorcycles, but in 2023, they also went a step further by achieving the Carbon Neutral Certification, guaranteeing the complete offsetting of the emissions related to using and renting their electric motorbikes, in compliance with international standards. The Rise of Smart Electrical Transportation in Brazil The global transportation sector has significantly contributed to greenhouse gas emissions for decades, with gasoline and diesel-powered vehicles dominating the landscape. However, the urgent need to combat climate change has driven a surge in developing and adopting smart electrical transportation alternatives. Origem Motos is at the forefront of this transformative wave by pioneering electric motorbikes designed to cater to the needs of both individuals and businesses. With a robust electric motorbike fleet, Origem Motos is helping to reduce carbon emissions and usher in a cleaner, greener future for transportation in Brazil. Innovation at the Core Origem Motos is not just any electric motorbike company; it stands out due to its commitment to innovation. The company is pushing the boundaries of what electric motorbikes can offer regarding technology and performance.  Here’s how Origem Motos is contributing to a more sustainable future: Advanced Electric Motorbikes Origem Motos designs eco-friendly, high-performance electric motorbikes. These bikes offer a cleaner and quieter riding experience while maintaining the power and range needed for urban transportation. Smart Charging Grid One of the most significant innovations is Origem Motos’ smart charging grid. It’s a network of strategically placed charging stations in the city that are easily accessible for riders. This infrastructure makes owning an electric motorbike more convenient and practical, addressing the range anxiety associated with electric vehicles. Cutting-Edge Technology Origem Motos incorporates state-of-the-art technology into their motorbikes. Features like smartphone integration, real-time data tracking, and GPS navigation enhance the riding experience and make electric motorbikes an attractive choice for tech-savvy consumers. Circular Economy in Practice Origem Motos’s approach to the circular economy is comprehensive, positively impacting the product’s lifecycle and the environment.  This model is evident in several key areas: Design for Durability and Recyclability From the outset, Origem Motos designs its motorbikes to be durable, reducing the need for frequent replacements and minimizing waste. Additionally, the motorbikes are designed to be recyclable at the end of their lifecycle, ensuring that parts can be reused or repurposed, further reducing environmental impact. Product as a Service (PaaS) Origem Motos adopts a product-as-a-service model, offering leasing options for its electric motorbikes. This approach not only makes electric motorbikes more accessible but also ensures that Origem Motos retains responsibility for the maintenance, repair, and eventual recycling of the motorbikes. This model encourages efficient resource use and reduces waste. The circular economy model Origem Motos adopted significantly enhances their products’ value proposition. It reassures consumers that they are investing in a product that is not only innovative and accessible but also environmentally responsible. This model positions Origem Motos as a leader in sustainable practices within the transportation sector, reflecting a deep commitment to meeting the current needs of society and ensuring the well-being of future generations. Fighting Climate Change with Carbon Neutrality In 2023, the company took a step forward by achieving the Green Initiative’s Carbon Neutral Certification as a tangible expression of its commitment and dedication to sustainability.  The process of obtaining the certification goes through 3 main steps: 1. Climate Pledge Companies like Origem Motos formally pledge to reduce their short- and long-term carbon footprint. This pledge serves as a guiding principle for their sustainability efforts. 2. Carbon Footprint Measurement A critical step in the certification process was the comprehensive measurement of Origem Motos’ carbon footprint, encompassing scopes 1, 2, and 3. This involved a rigorous assessment of direct and indirect emissions, from maintenance to transportation and other business activities. By identifying and quantifying these emissions, Origem Motos could pinpoint critical areas for reduction and set precise targets for improvement. 3. Carbon Credit Offset Origem Motos invested in high-impact carbon credits to neutralize its remaining carbon footprint. These credits support projects that reduce or capture greenhouse gas emissions from the atmosphere, such as Amazon forest conservation initiatives and developing clean energy technologies. This step offsets Origem Motos’ emissions and contributes to global efforts to combat climate change and promote sustainability. Building on the momentum of achieving carbon neutrality, Origem Motos is outlining its Climate Action Plan to further its commitment to environmental responsibility. This plan includes a series of ambitious targets and strategies designed to propel the company and its stakeholders towards a more sustainable future. Mitigating Climate Change through Electric Transportation in Brazil Brazil’s transition to electric transportation represents a transformative opportunity to address climate change while catalyzing socio-economic benefits. Electric vehicles have multifaceted advantages, highlighting their potential to revolutionize urban mobility, environmental health, and economic prosperity. Zero Tailpipe Emissions Electric motorbikes stand out for their absence of tailpipe emissions. Unlike traditional vehicles that release carbon dioxide, nitrogen oxides, and particulate matter, electric motorbikes offer a clean alternative, directly contributing to reducing urban air pollution. This shift is crucial for Brazil, where many cities grapple with air quality issues that directly impact public health. Broader Environmental Impact Beyond tailpipe emissions, the lifecycle emissions of electric vehicles, including manufacturing and electricity generation, are increasingly lower due to advancements in renewable energy and battery technologies. As Brazil advances its renewable energy capacity, the environmental footprint of electric transportation is set to decrease further, offering a sustainable path forward in reducing greenhouse gas emissions and combating climate change. Job Creation and Industry Development Brazil’s electric vehicle sector offers substantial economic opportunities. The development, manufacturing, and servicing of EVs and related infrastructure, such as charging stations and battery recycling facilities, can create new jobs and spur industrial growth. This sector’s expansion is poised to attract investments, foster technological innovation, and position

Origem Motos: Leading the Charge for Sustainable Mobility and Carbon Neutrality in Brazil Read More »

Green on the Tag, But How Green Underneath Understanding the Impact of the EU Greenwashing Directive on Fashion

Green on the Tag, But How Green Underneath? Understanding the Impact of the EU Greenwashing Directive on Fashion

Leave a Comment /

The European Union is taking a bold step against greenwashing in the fashion industry with a new Greenwashing Directive included in the European Green Deal. The EU’s Directive is more than a regulatory measure; it’s a call to action for the fashion industry to align its practices with the decarbonization goals that the EU is pursuing. It encourages brands to rethink their climate impact, from production to promotion, and to engage in a more transparent dialogue with their customers. Set to reshape the industry by mid-2026, this Directive not only targets greenwashing but also heralds a new era of consumer empowerment. It demands that fashion brands align their marketing with consistent sustainability efforts, ensuring that claims of green practices are not just statements with little or no content, but a real change in business models. The Heart of the Directive: Defining and Regulating Environmental Claims At its core, the Directive takes a firm stance on “generic environmental claims” – those broad statements made across various media, lacking specific substantiation right where the claim is made. Phrases like “biodegradable” or “eco-friendly” will now face rigorous scrutiny unless accompanied by precise, verifiable information. For instance, a claim that packaging is “biodegradable within one month in home composting” is considered specific and thus acceptable under the new regulations. Sustainability Labels: Beyond Environmental Aspects The Directive also casts a spotlight on “sustainability labels”, expanding their scope to include not just environmental, but social characteristics as well. This move underscores a holistic approach to sustainability, recognizing that true environmental stewardship goes hand in hand with social responsibility. Labels must now be backed by a certification scheme or established by public authorities, ensuring their credibility and relevance. Blacklisted Practices: A Clear Boundary Against Misleading Claims One of the Directive’s most potent tools against greenwashing is the introduction of a “blacklist” of business practices deemed unfair under all circumstances. This includes the use of sustainability labels not based on solid certification schemes or those developed by companies without third-party verification. The Directive makes it clear: to wear the mantle of sustainability, one must bear the weight of proof. Stricter Regulations on Greenhouse Gas Claims In an era where carbon footprints are moving to be  as much a part of product descriptions as sizes and colors, the Directive tightens the noose on claims related to greenhouse gas emissions. Statements like “climate neutral” or “CO2 neutral certified” are now permissible only if they refer to actual effects on the product’s life cycle, not just offsetting measures outside the product’s value chain. A Timeline for Transition The Directive sets a timeline for its implementation, with member states given 24 months to incorporate it into national law, followed by a six-month grace period for companies to comply. By mid-2026, the fashion industry must align with these new standards, marking a significant milestone in the journey towards genuine sustainability. The Directive’s Impact on the Fashion Industry For the fashion industry, this Directive is not just a regulatory hurdle but an opportunity to redefine its relationship with sustainability with the aim to remain competitive. Brands are now compelled to ensure that their environmental claims are not only accurate but also meaningful. This push towards transparency is expected to foster a deeper trust between consumers and brands, paving the way for more sustainable consumption practices. In conclusion, the European Union’s Greenwashing Directive is a bold step forward in the fight against greenwashing in the fashion industry. By setting clear, enforceable standards for environmental claims and sustainability labels, it challenges brands to live up to their green promises, ensuring that the future of fashion is not just stylish, but sustainably so. For advice on how the Green Initiative can help your company address the new Directive to develop its competitive advantage, please contact us. Written by Alexandra Goodman from the Green Initiative team.

Green on the Tag, But How Green Underneath? Understanding the Impact of the EU Greenwashing Directive on Fashion Read More »

The European Union Raises the Bar on Climate Claims Why Tackling Greenwashing is Key to Empowering Consumers for a Sustainable Future

The European Union Raises the Bar on Climate Claims: Why Tackling Greenwashing is Key to Empowering Consumers for a Sustainable Future

Leave a Comment /

The European Union has taken a significant leap forward in its commitment to a sustainable future with the European Parliament’s adoption of the Directive on empowering consumers for the green transition (EmpCo Directive). This groundbreaking legislation amends the Directives on unfair commercial practices (2005/29/EC) and consumer rights (2011/83/EU) to establish stricter requirements for environmental and sustainability-related advertising, marking a critical step in the fight against greenwashing and towards a culture of transparency and accountability to support the green transition and the circular economy. Clarifying Environmental Claims At the heart of the EmpCo Directive is the introduction of limits on making generic environmental claims, and on the use of sustainability labels. This aims to ensure that when products claim to be “green”, “eco-friendly” or “ecological”, the claims are substantiated and meaningful, cutting through the fog of vague or misleading marketing. In particular, the Directive targets climate claims such as “climate friendly” or “climate neutral”, requiring them to be supported by clear, objective, publicly available and verifiable corporate commitments and targets, set out in a detailed and realistic implementation plan that shows how these commitments and targets will be achieved and how resources will be allocated, and regularly verified by an independent third party, with the results made available to consumers. Combatting Greenwashing One of the most powerful aspects of the EmpCo Directive is its ‘blacklist’ of unfair commercial practices. Practices that are considered inherently unfair include 1) the use of sustainability labels that are not based on a certification scheme or established by public authorities, 2) the use of generic environmental claims that are not based on evidence of recognized excellent environmental performance, and 3) the claim that a product has a neutral, reduced or positive environmental impact in terms of greenhouse gas (GHG) emissions based on GHG offsetting. By eliminating deceptive practices from the outset, this will make it easier for consumers to trust the sustainability claims they encounter, while ensuring a level playing field for companies. This provides clarity and transparency for those companies that already follow international best practice in sustainability certification. Implementing the Change The EmpCo Directive sets out a timetable for EU Member States to transpose these rules into national law, with full implementation expected by mid-2026. The transition period provides businesses with an opportunity to start aligning their practices with the new rules, while pursuing decarbonization and integrating science-based climate- and nature-positive practices into their operations and communicating them to customers. As such, the Directive not only empowers consumers but also challenges businesses to innovate and truly embed sustainability into their operations. It represents a collective step towards a more sustainable and equitable European market, where consumers can make informed choices, and businesses compete on the authenticity of their commitment to the planet. Environmental labels based on a certification scheme, such as the Green Initiative’s climate labels, will play a key role in helping companies to integrate best practices into their business models while also informing customers of their exemplary environmental performance, contributing to value addition and transparency. A Collective Step Towards Sustainability As society embraces the EmpCo Directive, it stands at the threshold of a transformative journey towards sustainability. It’s a journey that requires the participation of all – businesses, consumers, and policymakers – united by the common goal of ensuring a thriving, sustainable future for generations to come. Together, we can turn the tide towards a more sustainable world, where transparency, accountability, and genuine green practices are the norm, not the exception. For advice and support on how your company can meet its climate and nature goals based on sound technical practices that can deliver new competitive advantages and innovation in products and services, please contact us. Written by Frédéric Perron-Welch, Head of Climate and Nature Policy from the Green Initiative Team.

The European Union Raises the Bar on Climate Claims: Why Tackling Greenwashing is Key to Empowering Consumers for a Sustainable Future Read More »